(Senior) Motion & Graphic Designer

📍 Job Overview

Job Title: (Senior) Motion & Graphic Designer

Company: Publicis Groupe

Location: Warsaw, Poland

Job Type: Full-Time

Category: Creative & Design / Marketing

Date Posted: 2026-09-24

Experience Level: Mid-Senior (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creation of dynamic motion graphics and static visual assets for high-impact digital campaigns, including YouTube and social media video content.

• Drive innovative visual design for key campaign elements, social media formats, display advertising, and supporting marketing collateral.

• Independently manage design projects from concept to completion, ensuring exceptional quality and adherence to brand guidelines.

• Proactively propose creative and visual solutions that exceed brief requirements and push creative boundaries.

• Collaborate seamlessly with cross-functional teams including strategy, client service, media, and creative departments to deliver integrated communication concepts.

• Explore and implement cutting-edge technologies, AI tools, and novel creative formats to enhance campaign effectiveness and efficiency.

📝 Enhancement Note: This role is clearly positioned within a creative agency environment, focusing on digital campaign execution. The "Senior" aspect implies a need for independent project management, client-facing communication of creative concepts, and potentially mentoring junior designers. The emphasis on AI and new technologies suggests a forward-thinking agency that values innovation in its creative output.

📈 Primary Responsibilities

• Develop compelling animated content for digital channels, including social media video, YouTube ads, and interactive display units, ensuring brand consistency and platform optimization.

• Design visually striking static graphics such as key visuals, social media posts, banners, and other marketing support materials that align with campaign objectives.

• Lead and execute creative projects, maintaining rigorous quality control and a keen eye for detail throughout the entire production lifecycle.

• Generate and present innovative creative concepts and visual strategies that go beyond the initial client brief, adding significant value.

• Contribute to the conceptualization and execution of both brand awareness and performance-driven marketing campaigns for a diverse client portfolio.

• Partner closely with strategy, client service, media planning, and core creative teams to ensure all visual elements are integrated into cohesive and impactful communication strategies.

• Actively research, test, and integrate emerging technologies, including AI-powered creative tools, and advanced digital formats to elevate the agency's creative offerings.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic creative input. The emphasis on "exceeding brief requirements" and "proposing solutions" indicates an expectation for proactive creative contribution rather than just order-taking. The inclusion of AI and new technologies suggests the role is at the forefront of creative innovation within the agency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Digital Media, Animation, or a related field is expected, demonstrated through a robust portfolio.

Experience: A minimum of 4 years of professional experience in designing and executing commercial digital campaigns is required, supported by a comprehensive portfolio showcasing relevant work.

Required Skills:

• Demonstrated expertise in both motion design and static graphic design for digital platforms.

• Proficiency in Adobe Creative Suite, with a strong emphasis on After Effects, Premiere Pro, Photoshop, and Illustrator.

• Solid understanding of design principles including composition, typography, color theory, and brand guideline adherence.

• Proven ability to create engaging animations for social media, video content, and various digital formats.

• Thorough knowledge of digital format specifications and technical requirements for campaign asset delivery.

• Exceptional self-management skills, including effective time estimation, project prioritization, and the ability to juggle multiple projects simultaneously.

• Strong presentation and articulation skills to effectively communicate and defend creative concepts.

• Up-to-date knowledge of current trends in design, social media, motion graphics, and marketing communications.

• High levels of accuracy, responsibility, independence, and meticulous attention to detail. Preferred Skills:

• Prior experience working with clients in the retail industry.

• Familiarity with AI image and video generation tools such as Adobe Firefly, Runway, Veo, or Midjourney.

• Experience leveraging AI for the optimization of creative and production workflows.

• Proficiency in 3D software like Cinema 4D, Blender, or Unreal Engine, or related tools.

• Proven track record in creating video materials specifically for social media campaigns.

• Ability to establish work processes, implement new solutions, and foster knowledge sharing within a team setting.

📝 Enhancement Note: The "Senior" designation is reinforced by the 4+ years of experience requirement and the expectation of independent project management and client-facing communication. The preferred skills, particularly those related to AI and 3D, indicate a desire for candidates who are not only skilled in core design but also forward-thinking and adaptable to emerging creative technologies. The mention of "building work processes" suggests potential for leadership or process improvement contributions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio demonstrating a minimum of 4 years of experience in commercial digital campaign design, showcasing a breadth of work across both motion and static graphics.

• Case studies or examples that highlight the candidate's ability to understand a brief, develop creative concepts, and execute them to a high standard for digital platforms.

• Visuals that clearly communicate an understanding of composition, typography, and brand adherence, adapted for various digital channels.

• Demonstrations of proficiency in creating engaging animations for social media, video, and display advertising.

• Examples that illustrate the ability to manage multiple projects and deliver on technical requirements for digital asset delivery. Process Documentation:

• Portfolio pieces should implicitly or explicitly show the design process, from initial concept development and mood boards to final asset creation and refinement.

• Where possible, include examples of how technical specifications or platform requirements influenced the design and production process.

• Highlighting the iterative nature of design, showing how feedback or testing might have led to adjustments in the final output.

📝 Enhancement Note: For a design role, the portfolio is paramount. The emphasis here is on demonstrating not just aesthetic skill but also an understanding of the commercial application of design, the process involved, and the technical nuances of digital production. The "Senior" aspect implies the portfolio should also reflect strategic thinking and problem-solving capabilities.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Motion & Graphic Designer in Warsaw, Poland, with 4+ years of experience, the estimated annual salary range is PLN 90,000 - PLN 140,000 gross (approximately €20,000 - €31,000). This estimate considers the cost of living in Warsaw, the agency's position within a global network like Publicis Groupe, and the specific skill set required.

Benefits:

• Employment contract (initial probationary period).

• Hybrid work model with a minimum of 8 days per month in the office.

• Flexible start times between 8:00 AM and 10:00 AM.

• Basic private medical care covered by the employer, with options for family expansion.

• Allowance for the Nais benefit platform (for sports, culture, entertainment).

• Group insurance option.

• Access to a foreign language learning platform.

• Social Benefits Fund (e.g., holiday subsidies).

• Supportive and accepting team environment, with high scores for mutual support and openness in employee satisfaction surveys.

• Access to the internal international platform "Marcel" for e-learning (LinkedIn, Udemy) and live workshops.

• "Let's Talk" program offering free consultations with a psychologist.

• "Culture of Curiosity" fostering continuous learning and inspiration.

• Access to international and local development programs, including "AI Ready," "Przystanek," and "Consulting Mindset."

• Participation in charitable activities.

• Pet-friendly office policy.

• "Work Your World" initiative allowing remote work from anywhere for 6 weeks (for employees with 1+ year of tenure).

• "Power of Referral" employee referral bonus program.

• On-site parking availability.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility in start times between 8:00 AM and 10:00 AM.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Warsaw, factoring in the experience level and the prestige of working for a large agency network. The benefits package is extensive, reflecting Publicis Groupe's commitment to employee well-being and development, particularly highlighting professional growth opportunities and innovative work arrangements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Publicis Groupe operates within the Marketing & Communications industry, specifically as a global leader in marketing, communication, and digital transformation. They are noted for their data engineering, analytics, cutting-edge technology, and creativity. In Poland, they employ over 2200 experts across various agencies.

Company Size: Publicis Groupe is a very large global organization. In Poland alone, they employ over 2200 experts. Globally, the company is a major player with thousands of employees across numerous countries. This size offers stability, extensive resources, and significant opportunities for international exposure.

Founded: Publicis Groupe was founded in 1926. This long history signifies a deep-rooted understanding of the advertising and marketing landscape, combined with a proven ability to adapt and evolve through technological and market shifts.

Team Structure:

• The Motion & Graphic Designer will likely be part of a larger creative department, potentially within one of Publicis Groupe's specific agencies in Poland (e.g., Publicis Warsaw, Saatchi & Saatchi). The team size can vary, but it's expected to be collaborative and multidisciplinary, including art directors, copywriters, strategists, and other designers.

• The reporting structure will likely involve reporting to a Creative Director or Art Director, with close collaboration across client service, strategy, and media teams.

• Cross-functional collaboration is a core operational model at Publicis Groupe, especially through their "Power of One" approach, aiming to integrate all group competencies for client value. Methodology:

• Data-Driven Creativity: Publicis Groupe emphasizes using data engineering and analytics to inform creative output and drive business value, a key differentiator in the industry.

• Workflow Optimization: The "Power of One" model is designed to streamline processes and integrate diverse skill sets for efficiency. The role also involves testing and implementing new technologies and AI, suggesting a focus on agile and innovative workflows.

• Client-Centric Innovation: The company's mission to transform business through digital marketing, creativity, and technology points to a methodology focused on delivering measurable client results and adapting to evolving market demands.

Company Website: https://careers.publicisgroupe.com

📝 Enhancement Note: The company context highlights Publicis Groupe's global scale, its commitment to innovation (data, tech, AI), and its integrated operational model ("Power of One"). For a designer, this means working in a structured yet dynamic environment with significant client impact and opportunities to leverage advanced tools and methodologies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, indicated by the "(Senior)" in the title and the 4+ years of experience requirement. It signifies a transition from executing tasks to owning projects, contributing strategically to creative concepts, and potentially guiding junior team members. The role demands a high degree of autonomy and creative problem-solving.

Reporting Structure: The designer will report to a Creative Director or Art Director. They will work closely with project managers, strategists, account managers, and other creative specialists. This structure necessitates strong communication and collaboration skills to navigate project pipelines and client feedback effectively.

Operations Impact: While not a traditional "operations" role in the sense of revenue or sales ops, this position has a direct impact on the operational execution of marketing strategies and brand communications for Publicis Groupe's clients. The quality and innovation of the visual assets produced directly influence campaign performance, brand perception, and ultimately, client satisfaction and retention. The ability to leverage AI and new technologies also positions the role as a driver of operational efficiency and creative advancement within the agency.

Growth Opportunities:

• Creative Specialization: Progress to a Lead Motion Designer or Art Director role, specializing in specific industries (e.g., retail) or advanced mediums (e.g., 3D, interactive experiences).

• Technical Skill Development: Deepen expertise in AI tools, 3D software, or emerging creative technologies through internal programs like "AI Ready" and external training, becoming a go-to expert.

• Leadership & Mentorship: As a senior member, opportunities may arise to mentor junior designers, lead small project teams, or contribute to defining creative processes and best practices within the agency.

• Cross-Agency Mobility: Leverage the global network of Publicis Groupe for potential international assignments or to work on diverse, high-profile global campaigns.

• Strategic Creative Contribution: Move into roles with more strategic input, influencing creative direction and client strategy beyond pure execution.

📝 Enhancement Note: The career path for a designer in a large agency like Publicis Groupe is often multifaceted. Beyond artistic progression, there's a strong emphasis on technical innovation (AI, 3D), process improvement, and the potential for leadership within a global, integrated network.

🌐 Work Environment

Office Type: The job description specifies a "Hybrid" work arrangement, meaning employees will split their time between working remotely and in the office. Publicis Groupe offices are typically modern, collaborative workspaces designed to foster creativity and teamwork.

Office Location(s): The primary office location is Warsaw, Poland, specifically at ul. Domaniewska 44, 02-672. The company also mentions "Pet Friendly" offices, indicating a more relaxed and employee-centric atmosphere.

Workspace Context:

• Collaborative Environment: The hybrid model emphasizes in-office days for team collaboration, brainstorming sessions, and client meetings, suggesting an environment that values face-to-face interaction for key creative discussions.

• Tools and Technology: Employees will have access to industry-standard software and hardware necessary for high-level motion and graphic design. The mention of AI tools and internal learning platforms indicates a commitment to providing access to cutting-edge resources.

• Team Interaction: The hybrid setup encourages planned interactions for team projects, critiques, and knowledge sharing, balancing focused individual work with collective creative energy.

Work Schedule: The work schedule is flexible, with expected start times between 8:00 AM and 10:00 AM, indicating a focus on results and output rather than strict adherence to a rigid schedule, common in creative industries.

📝 Enhancement Note: The hybrid model and flexible start times are key aspects of the work environment, designed to balance individual focus with collaborative needs. The pet-friendly policy and emphasis on employee well-being suggest a modern, supportive agency culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and, most importantly, your portfolio to assess your skills, experience, and alignment with the role's requirements. Be prepared to showcase your strongest, most relevant work.

• Creative Assessment/Challenge: Likely a practical exercise or a discussion around a hypothetical brief to evaluate your design thinking, problem-solving abilities, and creative output under pressure. This might involve creating a short animation or a series of graphic concepts.

• Team/Hiring Manager Interview: A discussion about your experience, approach to design, collaboration style, and understanding of the creative process. You'll have the opportunity to ask questions about the team, projects, and agency culture.

• Cultural Fit Interview: An assessment of how well you align with Publicis Groupe's values, such as curiosity, collaboration, and innovation, and how you would integrate into the existing team dynamics.

Portfolio Review Tips:

• Curate Wisely: Select 4-6 of your strongest projects that best represent your motion design and static graphic skills for digital campaigns. Prioritize work that aligns with the agency's client portfolio and the role's responsibilities.

• Showcase Process: For each project, briefly outline the brief, your role, the creative process (concept development, iterations), the final execution, and the impact or results, if known.

• Highlight Technical Skills: Clearly demonstrate your proficiency in Adobe After Effects, Premiere Pro, Photoshop, and Illustrator. If you have AI or 3D experience, ensure these are visible.

• Emphasize Digital Focus: Ensure your portfolio clearly shows experience with social media formats, video for digital platforms, and display advertising, along with an understanding of technical specifications.

• Tell a Story: Present your work in a narrative format, explaining your creative decisions and problem-solving approach. Make it easy for the reviewer to understand your contribution and thought process.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly analyze the brief, target audience, and objectives. Ask clarifying questions if possible.

• Brainstorm & Strategize: Quickly brainstorm multiple creative directions before settling on one or two to develop. Think about how your design will solve the client's problem.

• Focus on Execution: For motion design challenges, focus on clear storytelling, effective animation, and appropriate pacing. For static design, ensure strong composition, typography, and brand alignment.

• Prepare a Rationale: Be ready to articulate the strategic thinking behind your design choices, including why you chose specific visuals, colors, typography, and animation styles.

📝 Enhancement Note: The interview process and portfolio review for a senior creative role will heavily emphasize practical skills, creative thinking, and the ability to articulate design rationale. Candidates should be prepared to demonstrate not just technical proficiency but also strategic insight and a collaborative spirit.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in After Effects (for motion graphics and animation), Premiere Pro (for video editing), Photoshop (for image manipulation and graphic design), and Illustrator (for vector graphics and design elements).

• Motion Graphics Software: Advanced use of After Effects for complex animations, transitions, typography, and visual effects.

• Video Editing Software: Proficiency in Premiere Pro for assembling video sequences, editing footage, and basic color correction.

Analytics & Reporting:

• While not a direct analytics role, an understanding of how digital assets perform on platforms like YouTube and social media is beneficial. Familiarity with basic analytics dashboards (e.g., social media analytics, YouTube Studio) might be helpful for understanding campaign performance. CRM & Automation:

• Not directly applicable to this role, but awareness of how final assets are integrated into larger campaign management systems or digital asset management (DAM) platforms could be advantageous. Emerging Technologies:

• AI Tools: Experience or willingness to learn AI tools for image generation (e.g., Adobe Firefly, Midjourney), video generation (e.g., Runway, Veo), and potentially AI-assisted editing or asset creation.

• 3D Software (Preferred): Familiarity with Cinema 4D, Blender, or Unreal Engine is a plus, indicating a broader skillset in visual content creation.

📝 Enhancement Note: The core toolset is the Adobe Creative Suite, with a strong emphasis on motion graphics and video editing. The inclusion of AI tools as a preferred skill highlights the agency's forward-looking approach to creative production and efficiency.

👥 Team Culture & Values

Operations Values:

• Curiosity: A core value at Publicis Groupe, encouraging continuous learning, exploration of new ideas, and a proactive approach to understanding trends and technologies. This translates to a drive to experiment with new creative approaches and tools.

• Collaboration & Support: High scores in employee satisfaction surveys indicate a strong emphasis on teamwork, mutual support, and an open, accepting atmosphere where team members can rely on each other for advice and assistance.

• Data-Driven & Efficiency-Focused: While primarily a creative role, the agency's overall ethos of "Power of One" and leveraging data suggests an underlying appreciation for efficiency, measurable results, and how creative output contributes to broader business objectives.

• Innovation & Transformation: Publicis Groupe positions itself as a leader in digital transformation. This value is reflected in the encouragement to test and implement new technologies and AI tools, pushing the boundaries of traditional advertising.

Collaboration Style:

• Integrated & Cross-Functional: The "Power of One" model necessitates deep collaboration across different disciplines (strategy, media, creative, client service). This designer will be expected to work seamlessly with various teams.

• Feedback-Oriented: A culture that values open communication likely means regular feedback loops on creative work, encouraging constructive dialogue and iteration.

• Knowledge Sharing: The mention of internal platforms and programs suggests a culture that promotes sharing insights, best practices, and learnings across teams and the wider organization, especially concerning new technologies like AI.

📝 Enhancement Note: The team culture is built around innovation, collaboration, and continuous learning, with a strong emphasis on supporting team members. This is crucial for a creative role that requires both independent work and seamless integration into multidisciplinary teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Technological Evolution: Keeping pace with the constantly evolving landscape of design software, AI tools, and digital platforms requires continuous learning and adaptation.

• Client Demands & Tight Deadlines: Balancing creative excellence with the fast-paced, deadline-driven environment of a major advertising agency can be demanding.

• Integrating AI Effectively: Understanding how to best leverage AI tools to enhance, rather than replace, creative human input, while navigating ethical and practical considerations.

• Maintaining Creative Vision: Ensuring that creative output remains fresh, innovative, and aligned with diverse client brand identities across various digital touchpoints.

Learning & Development Opportunities:

• AI Readiness: Participation in the "AI Ready" program provides structured learning on generative AI, ethical usage, and practical application in creative workflows.

• Skill Diversification: Opportunities to learn and experiment with 3D software, advanced animation techniques, or new digital formats through internal resources and projects.

• Mentorship & Leadership: As a senior member, there’s potential for informal or formal mentorship roles, guiding junior designers and contributing to team process development.

• Industry Exposure: Working on diverse client projects and potentially engaging with international teams offers broad exposure to different markets, industries, and creative challenges.

📝 Enhancement Note: The challenges are typical of a senior creative role in a dynamic agency, focusing on technological change and client demands. The growth opportunities are strongly linked to the agency's investment in continuous learning, particularly in emerging technologies like AI.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to exceed a client's brief with a creative solution. What was your process and the outcome?" (Focus on proactive creativity, problem-solving, and client impact.)

• "How do you approach collaborating with strategy, account management, and other creative teams to ensure visual consistency across a campaign?" (Highlight communication, integration, and understanding of different roles.)

• "Walk us through your process for creating a complex motion graphic sequence for a social media campaign, from concept to final delivery." (Detail your workflow, tool usage, and attention to technical specs.) Company & Culture Questions:

• "What interests you about Publicis Groupe's 'Power of One' model and its approach to marketing transformation?" (Show understanding of their integrated strategy and innovative spirit.)

• "How do you stay current with design trends, and how might you incorporate new technologies like AI into your work here?" (Demonstrate curiosity, adaptability, and a forward-thinking mindset.)

• "Describe a situation where you had to present and defend a creative concept to a client or internal team. How did you handle it?" (Focus on presentation skills, confidence, and persuasive communication.) Portfolio Presentation Strategy:

• Storytelling: For each project, present it as a mini-story: the challenge, your solution, your process, and the result.

• Show, Don't Just Tell: Use clear visuals and concise descriptions. For motion pieces, ensure they are easily viewable and impactful.

• Highlight Seniority: Emphasize projects where you took ownership, led parts of the creative process, or solved complex problems independently.

• Connect to the Role: Tailor your presentation to show how your skills and experience directly address the requirements of this specific Motion & Graphic Designer role at Publicis Groupe. Mention your interest in AI and emerging tech if applicable.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical skill but also strategic thinking, collaborative ability, and a proactive, innovative mindset that aligns with Publicis Groupe's culture and operational model.

📌 Application Steps

To apply for this (Senior) Motion & Graphic Designer position:

• Submit your application through the Publicis Groupe careers portal.

• Portfolio Customization: Ensure your portfolio is up-to-date, showcases your strongest work relevant to digital campaigns (motion and static), and clearly demonstrates your proficiency with the Adobe Creative Suite. Consider creating a brief presentation of your top 3-5 projects that highlights your process and impact.

• Resume Optimization: Tailor your resume to highlight your 4+ years of experience in commercial digital campaign design, your specific skills in motion graphics and graphic design, and any experience with AI tools or 3D software. Use keywords from the job description.

• Interview Preparation: Practice articulating your creative process, presenting your portfolio effectively, and discussing how you would contribute to Publicis Groupe's innovative culture. Be ready to discuss trends in design and AI.

• Company Research: Familiarize yourself with Publicis Groupe's "Power of One" model, their recent campaigns, and their stated values to articulate why you are a good fit for their environment and how you can contribute to their mission of digital transformation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.