Senior Marketing Designer, PMG

📍 Job Overview

Job Title: Senior Marketing Designer, PMG

Company: Porch Group

Location: CO Remote, Colombia

Job Type: Full time

Category: Marketing Operations / Creative Operations

Date Posted: September 17, 2026

Experience Level: 5-10 years

Remote Status: Remote Solely

🚀 Role Summary

• Drive creative execution and production of marketing assets across digital channels, ensuring alignment with campaign briefs and brand guidelines.

• Serve as a brand steward, maintaining visual consistency and contributing to the evolution of reusable design systems.

• Collaborate closely with marketing channel owners to translate business goals into effective, performance-oriented creative solutions.

• Produce high-quality, on-brand assets for web, email, paid media, social, and sales collateral in a fast-paced environment.

📝 Enhancement Note: This role is positioned within the Marketing Operations or Creative Operations domain, focusing on the tactical execution and brand consistency of marketing creative. The emphasis on direct response assets, performance channels, and collaboration with channel owners highlights its operational significance in driving marketing campaign effectiveness.

📈 Primary Responsibilities

• Creative Execution & Production: Design and produce a wide range of marketing campaign assets, including visuals for email marketing, paid social and display ads, social graphics, website/landing page elements, and presentation materials.

• Brief Translation & Asset Delivery: Effectively translate campaign and creative briefs from channel owners into compelling visual concepts and production-ready final assets, ensuring clarity, consistency, and readiness for launch.

• Brand Stewardship & Consistency: Diligently apply established brand guidelines across all creative output, ensuring a consistent visual identity, messaging, and tone of voice for Porch Group and its portfolio of brands.

• Design System Enhancement: Contribute to the maintenance and improvement of reusable design systems, templates, components, and creative patterns to streamline workflow and ensure brand integrity.

• Channel Partnership & Collaboration: Work directly with marketing channel owners to deeply understand campaign objectives, target audiences, timelines, and performance metrics, fostering a collaborative approach to creative development.

• Feedback Management & Iteration: Manage stakeholder feedback in a clear, practical, and organized manner, asking clarifying questions, incorporating revisions efficiently, and driving projects to completion.

• Creative Recommendations: Proactively offer thoughtful design recommendations to enhance creative effectiveness, user experience, channel performance, or alignment with best practices.

📝 Enhancement Note: The responsibilities emphasize a hands-on design role with a strong operational focus on execution, brand consistency, and collaboration within a marketing team. The need to deliver production-ready files and contribute to design systems highlights the operational efficiency expected from this position.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience, is highly recommended for demonstrating foundational design knowledge.

Experience: 5+ years of professional design experience, with a significant portion ideally gained in-house or within an agency supporting marketing teams. Experience designing direct response assets and understanding testing methodologies related to design are crucial.

Required Skills:

• Figma Proficiency: Advanced skill in Figma for design, prototyping, and collaboration.

• Adobe Creative Suite Mastery: Strong command of Adobe Photoshop, Illustrator, and InDesign for complex design tasks.

• Marketing Design Expertise: Proven ability to create impactful marketing design across various digital channels (web, email, paid media, social).

• Typography & Visual Hierarchy: Exceptional skills in typography, layout, composition, and establishing clear visual hierarchy.

• Brand Stewardship: Demonstrated ability to design within established brand guidelines and maintain brand consistency across diverse assets.

• Campaign Creative Production: Experience in designing assets specifically for marketing campaigns, including direct response materials.

• Design Systems Contribution: Experience in creating or contributing to reusable design systems, templates, and components.

• Project & Deadline Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

• Communication & Collaboration: Strong verbal and written communication skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams and stakeholders.

• Problem-Solving: A practical, solutions-oriented approach to design challenges, focused on achieving campaign goals.

Preferred Skills:

• Multi-Brand Design Experience: Experience designing for organizations with multiple brands.

• HubSpot or CRM/ESP Experience: Familiarity with HubSpot or similar CRM/ESP platforms for email marketing and campaign management.

• HTML/CSS Knowledge: Basic understanding or working knowledge of HTML/CSS for email or web design implementation.

• Project Management Tools: Experience with project management tools such as Monday.com, Asana, or similar workflow management software.

• Motion Graphics/Animation: Basic motion, video, or light animation skills for dynamic creative assets.

• AI Creative Tools: Familiarity with AI creative tools like Adobe Firefly, Midjourney, DALL-E, or Runway.

• Global/US Business Experience: Experience working with global and/or US-based business teams.

• English Language Proficiency: Excellent written and verbal communication skills in English.

📝 Enhancement Note: The required skills are heavily geared towards digital marketing execution and brand consistency. The emphasis on Figma and Adobe Suite, combined with the need to design for performance-oriented channels, indicates a role deeply integrated into marketing operations workflows. Preferred qualifications like CRM/ESP experience and HTML/CSS knowledge further solidify this connection.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Marketing Campaign Case Studies: Showcase at least 3-5 detailed case studies demonstrating your process from brief to final asset for marketing campaigns across digital channels (web, email, paid social, display ads). Clearly articulate the campaign goal, your design approach, and the outcome.

• Brand Consistency Examples: Include examples that specifically highlight your ability to apply and maintain brand guidelines across multiple assets or campaigns for a single brand or for different brands within a portfolio.

• Design System Contributions: If applicable, provide examples of design systems, templates, or reusable components you have created or contributed to, illustrating how they improve efficiency and consistency.

• Direct Response Asset Design: Feature examples of direct response assets (e.g., ads, landing pages, email CTAs) that demonstrate a focus on conversion and performance.

• Process Documentation: Briefly outline your design process, from receiving a brief to delivering final files, emphasizing how you manage feedback and ensure quality.

Process Documentation:

• Workflow Design: Demonstrate an understanding of how to design efficient creative workflows, from brief intake to final asset delivery, considering stakeholder needs and timelines.

• Template & System Implementation: Show how you have implemented or improved design templates and systems to standardize creative production and ensure brand consistency.

• Performance-Oriented Design: Illustrate how you consider channel-specific best practices and performance metrics when designing assets, and how you would approach testing or iteration based on results.

📝 Enhancement Note: The portfolio requirements are highly specific to marketing operations and creative execution. Candidates are expected to demonstrate not just design skill, but also an understanding of campaign goals, brand integrity, process efficiency, and performance-driven design. This implies a need for a portfolio that tells a story of impact and operational effectiveness.

💵 Compensation & Benefits

Salary Range: COP 8,500,000.00 to COP 9,500,000.00 per month.

Benefits:

• Global Employment: Legally administered employment through RemoFirst, Porch Group's Employer of Record partner in Colombia.

• Remote Work: Fully remote position allowing for flexibility and work-life balance.

• Full-Time Role: Standard full-time employment with expected 40 working hours per week.

• International Collaboration: Opportunity to work with global and/or US-based business teams, broadening professional exposure.

• Professional Development: Exposure to a growing SaaS and insurance platform, offering potential for learning and career advancement within the marketing and operations space.

• Quiet Workspace: Requirement for a quiet, dedicated workspace and a stable internet connection (minimum 30 Mbps download | 10 Mbps upload) to ensure productivity.

Working Hours: Approximately 40 hours per week, with flexibility implied by the remote nature of the role. Specific daily hours would be coordinated with marketing channel owners and teams, likely aligning with business hours relevant to US-based operations.

📝 Enhancement Note: The salary is provided in Colombian Pesos (COP) and falls within a mid-to-senior level range for design professionals in the Colombian market, especially for remote roles with international companies. The benefits focus on the advantages of remote work and global employment through an EOR, with less emphasis on traditional corporate benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software-as-a-Service (SaaS), Home Services, Insurance Technology. Porch Group operates within the rapidly evolving PropTech and InsurTech sectors, leveraging technology to streamline the homeownership lifecycle.

Company Size: While the exact current size isn't specified in the provided text, Porch Group is a publicly traded company (PRCH on Nasdaq) and is described as "JUST GETTING STARTED" in building a "truly great company." This suggests a dynamic, growth-oriented environment, likely with a significant but expanding team.

Founded: Founded in 2012, Porch Group has a history in the home services software space and has expanded significantly, particularly into homeowners insurance.

Team Structure:

• Marketing Channel Collaboration: The Senior Marketing Designer will work closely with "marketing channel owners" and "marketing, product, sales, and other internal teams," indicating a matrixed and collaborative structure.

• Portfolio Brand Support: The role supports "our portfolio of brands," suggesting the marketing team may be structured to serve multiple distinct brands under the Porch Group umbrella.

• Remote & Global Teams: The role is remote within Colombia and will collaborate with US-based teams, indicating a distributed and international team structure.

Methodology:

• Data-Driven Creative: The role requires understanding "performance context" and designing for "performance-oriented channels," implying a data-driven approach to creative development and optimization.

• Agile Creative Production: The need to "turn campaign and creative briefs into polished, on-brand assets across our portfolio of brands" and "balance speed and quality while managing multiple projects" suggests an agile and responsive creative production methodology.

• Brand System Management: A focus on "applying established brand guidelines" and helping to "maintain and improve reusable design systems" points to a structured approach to brand management and asset creation.

Company Website: https://porchgroup.com/

📝 Enhancement Note: The company culture is likely fast-paced and growth-focused, typical of a recently public SaaS company. The emphasis on supporting a portfolio of brands suggests a need for adaptability and strong brand stewardship. The remote, global nature of the team implies a reliance on digital collaboration tools and clear communication protocols.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the Marketing Design function. It signifies a level of expertise where independent work, strong design judgment, and the ability to manage projects from start to finish are expected. It's a key operational role for executing marketing campaigns.

Reporting Structure: While not explicitly stated, a Senior Marketing Designer typically reports to a Marketing Design Manager, Creative Director, or a senior marketing leader responsible for brand and creative operations. The role involves close partnership with "channel owners," indicating a dotted-line or strong collaborative reporting relationship with those stakeholders.

Operations Impact: The Senior Marketing Designer has a direct impact on the effectiveness of marketing campaigns by translating strategic briefs into compelling visual assets that drive engagement, conversions, and brand recognition. Their work is crucial for maintaining brand integrity across all customer touchpoints and supporting the performance of paid media, email, and web initiatives.

Growth Opportunities:

• Specialization in Performance Marketing Design: Develop deeper expertise in designing for high-performance channels like paid media and direct response marketing, becoming a go-to resource for conversion-focused creative.

• Design System Leadership: Take on a more significant role in developing, maintaining, and scaling design systems across Porch Group's brands, potentially leading to a Design System Specialist or similar role.

• Cross-Functional Marketing Operations: Expand understanding of other marketing operations functions by collaborating closely with channel owners, potentially leading to opportunities in marketing campaign management or broader GTM operations.

• Creative Team Lead/Management: With proven success and leadership in project execution, there could be a path towards leading a small team of designers or managing specific creative initiatives.

• Broader Brand Design Strategy: Contribute to higher-level brand strategy and visual identity development as experience with the company's portfolio grows.

📝 Enhancement Note: This role offers significant opportunities for specialization in performance marketing design and design systems, which are critical areas within modern marketing operations. The growth path leans towards deeper functional expertise or broader operational involvement within the marketing department.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside of a traditional office setting.

Office Location(s): Remote within Colombia. The role is designed for individuals residing in Colombia, leveraging RemoFirst as the Employer of Record.

Workspace Context:

• Independent Work Environment: The primary workspace will be a home office or a suitable remote location that provides a quiet environment conducive to focused design work and concentration.

• Digital Collaboration Hub: The work environment will heavily rely on digital collaboration tools (e.g., Slack, Zoom, project management software) for communication, feedback, and team interaction.

• Performance-Focused Tools: Access to and proficiency with design software (Figma, Adobe Suite) and potentially project management tools are essential components of the daily workspace.

• Connectivity Emphasis: A reliable and high-speed internet connection is a mandatory requirement, underscoring the importance of digital connectivity for seamless workflow and team participation.

Work Schedule: The role is full-time, implying approximately 40 hours per week. While remote, the work schedule will likely need to accommodate collaboration with US-based marketing teams, suggesting potential alignment with EST or other relevant US time zones for key meetings and urgent requests. Flexibility in daily scheduling may be possible, but availability for core team interactions is expected.

📝 Enhancement Note: The remote nature defines the work environment, emphasizing self-discipline, digital communication skills, and the necessity of a robust home office setup. The need to collaborate with US teams implies a degree of schedule awareness and potential overlap requirements.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Submit resume and portfolio. A preliminary review will assess qualifications against the job requirements.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, design approach, portfolio, and cultural fit. Expect questions about your process for translating briefs and managing projects.

• Design Challenge/Portfolio Review: A practical assessment. This may involve a take-home design challenge related to marketing assets or a detailed walkthrough of your portfolio, focusing on your process, decision-making, and impact. Be prepared to discuss how you'd approach specific scenarios relevant to Porch Group's brands.

• Cross-Functional Team Interview: Potentially meet with marketing channel owners or other key stakeholders to assess collaboration skills and ability to understand business objectives from different perspectives.

• Final Interview/Offer: A final discussion to address any remaining questions and extend an offer.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience in marketing design, direct response, digital channels, and brand consistency. Prioritize quality over quantity.

• Tell the Story: For each project, clearly articulate the brief/problem, your role, your design process, the tools used, your key decisions, and the measurable outcome or impact. Use bullet points for clarity.

• Highlight Operations Alignment: Emphasize how your design work supported specific marketing campaign goals, improved efficiency (e.g., through templates or design systems), or maintained brand integrity under pressure.

• Showcase Tool Proficiency: Ensure your portfolio demonstrates strong command of Figma and the Adobe Creative Suite.

• Prepare for Discussion: Be ready to discuss your design choices, how you handle feedback, and how you collaborate with non-designers (e.g., channel owners).

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, thoroughly read and understand the objectives, target audience, and any constraints. Ask clarifying questions if needed.

• Focus on Process: Demonstrate a clear, logical design process, even for a hypothetical scenario. Think about brand application, channel best practices, and potential performance considerations.

• Time Management: Allocate your time wisely between ideation, design, and preparation of your presentation or submission.

• Presentation Skills: Practice articulating your design decisions concisely and persuasively. Be ready to explain your rationale and defend your choices.

📝 Enhancement Note: The interview process emphasizes practical application and portfolio demonstration, crucial for a hands-on design role. The advice focuses on showcasing not just creative output but also the operational aspects of design: process, collaboration, brand stewardship, and impact measurement.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for creating marketing assets, prototypes, and collaborating on design systems. Proficiency is essential.

• Adobe Creative Suite: Including Photoshop (image editing, web graphics), Illustrator (vector graphics, logos), and potentially InDesign (layout for collateral).

• Project Management Software: Familiarity with tools like Monday.com, Asana, or similar is preferred for managing workflows, tracking tasks, and collaborating on project timelines.

Analytics & Reporting:

• Understanding of Performance Metrics: While not a direct analytics tool user, the role requires an understanding of how design impacts performance metrics (e.g., click-through rates, conversion rates) for channels like paid media, email, and landing pages.

• Web Analytics Basics: Familiarity with how website and landing page performance is tracked (e.g., Google Analytics) can be beneficial for context.

CRM & Automation:

• HubSpot or Similar CRM/ESP: Preferred qualification, indicating familiarity with platforms used for email marketing, campaign execution, and customer relationship management. Understanding how design assets integrate into these platforms is key.

Other Potential Tools:

• Collaboration Platforms: Slack, Microsoft Teams, Zoom for daily communication and virtual meetings.

• Cloud Storage: Google Drive, Dropbox for file sharing and version control.

• AI Creative Tools: Familiarity with tools like Adobe Firefly, Midjourney, DALL-E, or Runway is a plus for exploring new creative possibilities.

📝 Enhancement Note: The technology stack is centered around core design tools (Figma, Adobe Suite) and preferred marketing operations platforms (CRM/ESP, project management). This highlights the role's integration into the broader marketing technology ecosystem, where design must be functional and integrated.

👥 Team Culture & Values

Operations Values:

• Data-Driven Design: A strong emphasis on creating visuals that not only look good but also perform effectively, driven by an understanding of campaign goals and performance metrics.

• Brand Integrity: A commitment to upholding and consistently applying brand guidelines across all creative output, ensuring a unified and professional brand presence.

• Efficiency & Scalability: A focus on creating reusable assets, templates, and design systems that streamline the creative process and allow for efficient scaling of marketing efforts.

• Collaboration & Communication: Valuing open communication, clear feedback, and strong partnerships with marketing channel owners and other cross-functional teams to achieve shared objectives.

• Practicality & Solutions-Oriented: Approaching design challenges with a pragmatic mindset, focused on delivering practical, effective solutions that meet business needs.

Collaboration Style:

• Partnership with Channel Owners: The role actively partners with marketing channel owners, requiring a collaborative style that involves understanding their needs, incorporating their insights, and ensuring creative aligns with campaign strategies.

• Feedback Integration: A willingness to receive and integrate feedback constructively, while also being able to provide thoughtful design recommendations based on expertise.

• Proactive Communication: Maintaining clear and proactive communication throughout the design process, especially when briefs are unclear or revisions are needed, to keep projects moving forward efficiently.

• Cross-Functional Teamwork: Working effectively with marketing, product, sales, and other internal teams, demonstrating an understanding of how design fits into the broader business objectives.

📝 Enhancement Note: The culture values a blend of creative excellence and operational efficiency. The emphasis on performance, brand consistency, and collaboration underscores a results-oriented and team-centric environment where design serves strategic marketing goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering high-quality, on-brand assets quickly to meet the demands of a fast-paced marketing environment and multiple campaign launches.

• Managing Diverse Brand Needs: Adapting design skills and aesthetic to effectively represent and maintain consistency across Porch Group's portfolio of brands.

• Translating Performance Data into Design: Effectively interpreting campaign performance data and translating those insights into actionable design improvements for future creative iterations.

• Remote Collaboration Nuances: Navigating the complexities of remote collaboration, ensuring clear communication and alignment with global and US-based teams without in-person interaction.

Learning & Development Opportunities:

• Performance Marketing Design Mastery: Deepen expertise in designing for direct response, A/B testing creative variations, and optimizing designs for conversion across various digital platforms.

• Design System Development: Gain experience in building and scaling robust design systems, a highly valuable skill in the operations and design technology space.

• Cross-Brand Design Strategy: Develop a strategic understanding of how to manage and evolve creative assets for a portfolio of different brands, enhancing brand management skills.

• Marketing Technology Integration: Gain exposure to CRM/ESP platforms (like HubSpot) and understand how design assets are implemented and utilized within these systems.

• AI-Assisted Design: Explore and integrate emerging AI creative tools into the workflow to enhance efficiency and explore new creative avenues.

📝 Enhancement Note: The challenges highlight the dynamic nature of marketing operations and the need for adaptability. The growth opportunities are geared towards specializing in high-demand areas within marketing design and operations, preparing the candidate for more senior or specialized roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a campaign brief from initial request to final, production-ready asset. How do you ensure all requirements are met?" (Focus on workflow, communication with channel owners, and quality control.)

• "How do you balance speed and quality when working on multiple design projects with tight deadlines? Can you provide an example?" (Highlight project management, prioritization, and efficiency techniques.)

• "How do you approach incorporating feedback on your designs, especially when you may disagree with it? Describe a situation where you navigated conflicting feedback." (Focus on collaboration, communication, and problem-solving.) Company & Culture Questions:

• "What interests you about Porch Group and our portfolio of brands? How do you see your design skills contributing to our success?" (Show research into the company and industry, and align your skills with their business goals.)

• "How do you ensure brand consistency across different marketing channels and for multiple brands? Can you share an example from your portfolio?" (Demonstrate understanding of brand stewardship and your systematic approach.)

• "How do you stay updated on design trends and best practices, particularly in performance marketing and digital channels?" (Show a commitment to continuous learning and industry relevance.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, your process, your creative decisions with rationale, and the outcome/impact. Use a consistent format.

• Quantify Impact: Where possible, present metrics related to campaign performance (e.g., improved CTR, conversion rates) that your designs contributed to.

• Showcase Process: Be ready to walk through your Figma files or Adobe files to demonstrate your workflow, organization, and use of design systems/templates.

• Focus on Collaboration: Highlight instances where you successfully collaborated with non-designers, managed feedback, and achieved project goals through teamwork.

• Address Remote Work: Be prepared to discuss your remote work setup, productivity habits, and how you maintain strong communication and collaboration in a distributed team environment.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also operational awareness: process, collaboration, problem-solving, and an understanding of how design drives business outcomes. The portfolio presentation is key to showcasing these operational aspects.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit Your Application: Complete the application form through the provided link on the Porch Group careers page.

• Curate Your Portfolio: Select your strongest, most relevant projects showcasing marketing design, direct response, digital channels, and brand consistency. Ensure it's easily accessible (e.g., a personal website, Behance, or a shared drive link).

• Tailor Your Resume: Highlight your 5+ years of experience, proficiency in Figma and Adobe Creative Suite, experience with performance-oriented channels, and any experience with CRM/ESP platforms or design systems. Use keywords from the job description.

• Prepare Your Portfolio Walkthrough: Practice presenting 2-3 key projects, focusing on your process, decision-making, and the impact of your designs. Be ready to discuss how you handle briefs and feedback.

• Research Porch Group: Familiarize yourself with Porch Group's mission, its portfolio of brands, and its position in the home services and insurance technology industry. Understand their market and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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