Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: Sequencing

Location: United Kingdom

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-30

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-performing marketing assets across diverse digital channels, including paid social, landing pages, email, and brand campaigns, with a strong emphasis on AI-powered creative workflows.

• Drive creative experimentation and iteration by leveraging emerging AI tooling for image generation, video, motion graphics, and content production to enhance campaign performance.

• Collaborate closely with growth, lifecycle, and product marketing teams to translate complex health and genomic concepts into clear, engaging, and impactful visual narratives.

• Maintain and evolve brand systems while continuously expanding creative breadth, ensuring visual consistency across all marketing surfaces and campaigns.

📝 Enhancement Note: This role is uniquely positioned at the intersection of traditional marketing design, performance creative, and cutting-edge AI technology. The emphasis on AI-native creative and experimentation suggests a need for candidates who are not just designers but also proactive innovators in content generation. The "AI-native" descriptor points to a company culture that values rapid iteration, data-informed creative decisions, and a forward-thinking approach to content production.

📈 Primary Responsibilities

• Design compelling marketing assets for acquisition channels such as Meta, TikTok, YouTube, and Google, focusing on creative that drives engagement and conversion.

• Generate and rigorously test a wide spectrum of creative concepts, visual styles, hooks, narratives, and formats to optimize performance across both acquisition and retention efforts.

• Evaluate, integrate, and experiment with emerging AI creative technologies for image generation, video production, motion graphics, editing, storytelling, voiceovers, and overall production workflows.

• Produce dynamic motion graphics, video edits, and multimedia storytelling assets that simplify complex scientific and health data for a consumer audience.

• Design, update, and maintain marketing landing pages and other digital surfaces, ensuring a seamless user experience and clear communication of value propositions.

• Create visually appealing and informative marketing emails, including modular templates and graphics for lifecycle, retention, and promotional campaigns.

• Develop clear and engaging data visualizations, charts, and infographics to effectively communicate health, genomic, and product data.

• Resize, localize, version, and adapt creative assets across various formats and channels to ensure global consistency and platform-specific optimization.

• Organize and meticulously maintain Figma files, creative systems, and asset libraries to ensure efficient team collaboration and asset accessibility.

• Support product storytelling and product marketing initiatives with impactful design solutions.

📝 Enhancement Note: The depth of responsibilities, particularly around AI tooling evaluation and integration, suggests this role requires a blend of creative execution and strategic technological adoption. The expectation to "rapidly generate, test, iterate, and scale" creative implies a high-volume, fast-paced environment where efficiency and data-driven decision-making are paramount.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior role. Relevant certifications in design software or AI creative tools would also be beneficial.

Experience: 5+ years of professional experience in marketing design, growth creative, performance creative, or a closely related field. Demonstrated experience working in a fast-paced, high-output startup environment is highly valued.

Required Skills:

• Exceptional visual taste and a strong intuition for modern consumer internet aesthetics, effective storytelling, and performance-driven creative.

• Deep curiosity and hands-on experience with emerging AI creative tooling across image generation, video, motion, editing, storytelling, or content production.

• Strong understanding of modern paid social creative best practices across platforms such as Meta, TikTok, YouTube, and other emerging channels.

• Proven ability to rapidly generate, test, iterate, and scale a wide range of creative concepts, hooks, narratives, and visual styles.

• Proficiency in rapid concept development and end-to-end execution from ideation through production.

• High degree of self-sufficiency and proactivity; ability to identify opportunities and drive creative initiatives forward with minimal oversight.

• Exceptional ownership, creative autonomy, and a proactive approach to raising the creative bar.

• Comfort operating in a fast-moving, high-output startup environment that prioritizes speed, experimentation, and iteration.

• Strong attention to detail without compromising speed, experimentation, or creative breadth.

• Advanced proficiency with Figma and modern AI creative tooling. Preferred Skills:

• Strong motion graphics, video editing, or AI-generated video production experience.

• Hands-on experience with specific AI tools such as Runway, Midjourney, Magnific, Kling, Higgsfield, Sora, or similar platforms.

• Familiarity with landing page builders like Unbounce or similar tools.

• Illustration, 3D design, or advanced motion graphics capabilities.

• Experience designing subscription-based or lifecycle marketing creative.

• Understanding of performance marketing metrics and creative testing methodologies.

• Interest in consumer wellness, healthtech, personalization, AI-native consumer products, or emerging consumer technologies.

📝 Enhancement Note: The emphasis on "AI-native creative" and specific AI tool mentions in the preferred skills section indicates that candidates who can demonstrate practical application of these technologies in their portfolio will have a significant advantage. The requirement for "exceptional ownership and creative autonomy" suggests that candidates who can showcase initiative and self-direction in previous roles will be highly sought after.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing exceptional visual taste and modern consumer internet aesthetics, with a focus on performance-driven creative.

• Include case studies or examples that highlight your ability to rapidly generate, test, iterate, and scale creative concepts across various channels.

• Showcase practical application of AI creative tools (e.g., image generation, video editing, motion graphics) within marketing campaigns, detailing the process and impact.

• Present examples of designing for acquisition channels (Meta, TikTok, YouTube, Google) and retention efforts, clearly articulating the strategic approach and results.

• Provide examples of data visualization, charts, or infographics that effectively communicate complex information. Process Documentation:

• Detail your process for concept generation, rapid testing, and iteration of creative assets in a high-output environment.

• Explain your workflow for evaluating and integrating new AI creative tooling into existing production pipelines.

• Illustrate your approach to resizing, localizing, and versioning creative assets for diverse platforms and markets.

• Showcase your methods for organizing and maintaining Figma files, creative systems, and asset libraries to ensure efficiency and consistency.

📝 Enhancement Note: For this role, a portfolio is crucial, but it must go beyond traditional design samples. It should explicitly feature projects that demonstrate experimentation with AI tools, rapid iteration, and measurable performance improvements. The ability to articulate the "why" behind creative choices and the "how" of AI integration will be key.

💵 Compensation & Benefits

Salary Range: As the role is based in the United Kingdom and is fully remote, a competitive salary range for a Senior Marketing Designer with 5-10 years of experience in the UK's tech/startup sector is estimated to be between £60,000 and £85,000 annually. This estimate considers the company's venture-backed status, the emphasis on AI and healthtech, and the remote work flexibility.

Benefits:

• Comprehensive medical, dental, and vision insurance coverage.

• 401(k) plan with company matching (Note: In the UK, this is typically referred to as a pension scheme, so it may be adapted to a UK equivalent like a workplace pension with matching contributions).

• Generous Paid Time Off (PTO).

• Paid volunteer time off, aligning with company values.

• Fully remote work environment, fostering flexibility and work-life balance.

• Home office stipend to ensure a productive and comfortable remote workspace.

• Parental bonding leave to support new parents.

• Private and confidential clinical-grade whole genome sequencing for the employee and their family, offering a unique and valuable benefit related to the company's core offering.

Working Hours: The standard working hours are estimated to be 40 hours per week, typical for a full-time role. Given the fully remote nature and international team, there may be some flexibility required to accommodate different time zones, particularly for collaborative sessions.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for senior design roles in the UK tech sector, adjusted for a fully remote position. The inclusion of "401(k)" is likely a US-centric term; for a UK role, it would typically be a "Workplace Pension Scheme" with employer contributions. The unique benefit of whole genome sequencing is a significant differentiator.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthtech, AI, Consumer Genomics, Biotechnology. Sequencing operates at the forefront of personalized health, leveraging AI to interpret whole genome sequencing data, positioning itself as a leader in a rapidly evolving and data-intensive field.

Company Size: Described as a "profitable, venture-backed" company, likely in the scale-up phase. This implies a dynamic environment with established processes but still retaining the agility and innovation typical of growth-stage startups. A company size of 50-250 employees is a reasonable assumption for this stage.

Founded: While the founding year is not provided, the description suggests a company that has successfully navigated the initial startup phase to achieve profitability and secure venture funding, indicating a level of maturity and a clear vision for growth.

Team Structure:

• The role reports to the Associate Creative Director, indicating a structured creative department with clear leadership.

• This Senior Marketing Designer will partner closely with cross-functional teams including Growth, Lifecycle Marketing, Product Marketing, and Creative Leadership, highlighting a collaborative and integrated approach to marketing.

• The team is fully remote, suggesting a culture that relies on strong digital communication, asynchronous collaboration tools, and a high degree of trust and autonomy among team members. Methodology:

• Data Analysis and Insights: The company's mission to provide "personalized insights" and focus on "AI-powered content creation" underscores a data-driven approach. Creative decisions will likely be informed by performance metrics and A/B testing.

• Workflow Planning and Optimization: The emphasis on "rapidly generate, test, iterate, and scale" creative implies a workflow designed for speed and efficiency, with continuous optimization at its core.

• Automation and Efficiency: The explicit mention of AI creative tooling points to a strong interest in leveraging automation and advanced technologies to enhance productivity and creative output.

Company Website: https://sequencing.com/

📝 Enhancement Note: The company's focus on "AI-native creative" and "personalized health" suggests a culture that values innovation, scientific rigor, and user-centric design. The "fully remote" aspect implies a need for strong self-management skills and effective communication in a distributed team environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It signifies a position of significant responsibility, requiring a high degree of autonomy, expertise, and the ability to mentor or guide less experienced team members indirectly through best practices and example. The focus is on driving impactful creative execution and experimentation.

Reporting Structure: The role reports to the Associate Creative Director. This indicates a clear hierarchy within the creative team, providing opportunities for mentorship, strategic guidance, and career development under experienced leadership.

Operations Impact: The Senior Marketing Designer's work will have a direct and significant impact on Sequencing's growth, engagement, and brand perception. By creating compelling and high-performing creative, this role will influence customer acquisition, retention, and the overall understanding and adoption of personalized health and genomic insights. The creative output directly shapes how millions of people experience the company's offerings.

Growth Opportunities:

• Skill Advancement: Opportunity to become a leader in AI-native creative workflows, mastering cutting-edge tools and methodologies that are shaping the future of marketing.

• Career Progression: Potential to advance into roles such as Lead Marketing Designer, Creative Lead, or even Creative Director within the growing marketing team.

• Specialization: Deepen expertise in performance creative, motion graphics, video production, or specific AI creative technologies, becoming a go-to specialist within the company.

• Cross-functional Leadership: Contribute to high-impact product launches and strategic marketing initiatives, gaining exposure to broader business objectives.

📝 Enhancement Note: The role's impact is framed around "pioneering the future of AI-native creative work" within a mission-driven company. This suggests that growth opportunities will likely involve taking on more complex projects, leading creative experiments, and contributing to the strategic direction of creative output.

🌐 Work Environment

Office Type: Fully Remote. This means there is no central physical office for this role. The work environment is distributed, with team members collaborating virtually.

Office Location(s): While the role is remote, it is specified for the United Kingdom. This suggests that while the team is distributed, there may be a concentration of employees or a legal/tax nexus within the UK, and candidates are expected to reside in the UK.

Workspace Context:

• Collaborative Environment: Despite being remote, the company fosters collaboration through digital tools. Expect active participation in virtual meetings, feedback sessions, and team discussions.

• Operations Tools & Technology: Access to a suite of modern design and AI tools, including Figma, and potentially specialized AI creative platforms. The company provides a home office stipend to ensure a productive setup.

• Team Interaction: Regular interaction with the Associate Creative Director, growth marketers, product marketers, and other creative team members via platforms like Slack, Zoom, and project management software.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. While remote, maintaining consistent availability for key meetings and collaborative sessions within UK working hours (e.g., Europe/London timezone) is important. Flexibility may be offered, but responsiveness and meeting deadlines remain critical.

📝 Enhancement Note: The "fully remote" nature combined with the UK location implies a need for strong self-discipline, excellent communication skills, and comfort with digital collaboration tools. The home office stipend is a practical benefit to support this distributed work model.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the required skills and experience, particularly regarding AI creative experience and performance design.

• Creative Assessment/Challenge: Potential for a design challenge or case study presentation focused on creating high-performing marketing creative, possibly incorporating AI tools, for a complex concept like genomics or personalized health.

• Interviews with Hiring Team: Conversations with the Associate Creative Director and potentially other members of the creative or marketing team to evaluate your creative thinking, technical skills, understanding of performance marketing, and cultural fit.

• Final Interview: Possibly with senior leadership to discuss strategic alignment, impact, and long-term vision.

Portfolio Review Tips:

• Highlight AI Integration: Explicitly showcase projects where you utilized AI tools for ideation, asset generation, or workflow optimization. Detail the tools used, the process, and the results.

• Focus on Performance: Include case studies with measurable results (e.g., increased click-through rates, conversions, engagement metrics) directly attributable to your creative work. Use data to tell your story.

• Demonstrate Concept Variety: Show a range of creative concepts, visual styles, and formats to prove your ability to experiment and adapt. Include examples for different platforms (social, landing pages, email).

• Simplify Complexity: Select projects that demonstrate your ability to translate complex topics (like genomics or health data) into clear, compelling visuals.

• Showcase Process: Briefly explain your design process, especially how you approach experimentation, iteration, and collaboration in a fast-paced environment.

Challenge Preparation:

• Understand the Product: Research Sequencing, its mission, target audience, and the complexity of communicating genomic and AI-driven health insights.

• AI Creative Focus: Be prepared to discuss your approach to using AI tools for creative problem-solving and content generation. Think about potential AI-generated assets and their strategic purpose.

• Performance Metrics: Familiarize yourself with key performance indicators for digital marketing channels (CTR, CPC, CPA, conversion rates) and how creative impacts them.

• Storytelling: Practice articulating your creative rationale, focusing on how your designs solve business problems and resonate with the target audience.

📝 Enhancement Note: The emphasis on AI and performance means portfolio and challenge preparation should heavily lean into demonstrating practical application and measurable results. Candidates should be ready to discuss their "AI creative workflow" and how they use data to inform design decisions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system management.

Expect advanced usage for creating marketing assets, landing pages, and email templates.

• AI Creative Tooling (Broad Spectrum): Proficiency or a strong willingness to experiment with tools for:

  • Image Generation: Midjourney, Stable Diffusion, DALL-E, Kling, Magnific.
  • Video Generation/Editing: RunwayML, Synthesys, Pika Labs, potentially future tools like Sora.
  • Motion Graphics/Animation: Adobe After Effects, or AI-assisted motion tools.
  • Content Production Workflows: Tools that streamline the creation and management of AI-generated content.

• Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro, After Effects are likely still relevant for advanced editing, complex graphics, and traditional motion graphics work.

Analytics & Reporting:

• Performance Marketing Platforms: Experience with the creative dashboards within Meta Ads Manager, Google Ads, TikTok Ads Manager, etc., to understand creative performance metrics.

• Web Analytics: Familiarity with tools like Google Analytics to understand landing page performance and user behavior.

• Data Visualization Tools: Potentially tools like Tableau, Looker, or even advanced Figma plugins for creating charts and infographics.

CRM & Automation:

• Landing Page Builders: Experience with tools like Unbounce (mentioned as a "nice to have") or similar platforms for designing and managing landing pages.

• Email Marketing Platforms: Familiarity with platforms like HubSpot, Mailchimp, or similar for designing and deploying email campaigns.

📝 Enhancement Note: The explicit mention of specific AI tools like Runway, Midjourney, and Sora in the "nice to have" section strongly suggests these are areas the company is actively exploring or already using. Candidates demonstrating hands-on experience with these will be highly competitive. Figma is listed as a "strong proficiency" requirement.

👥 Team Culture & Values

Operations Values:

• AI-Native Innovation: A core value likely revolves around embracing and pushing the boundaries of AI in creative production, valuing experimentation and forward-thinking solutions.

• Data-Driven Decision Making: Creative output is expected to be informed by performance metrics, user data, and A/B testing results, emphasizing an analytical approach to design.

• Speed and Agility: Operating in a fast-moving startup environment, the team likely values the ability to move quickly, iterate rapidly, and adapt to changing priorities.

• Ownership and Autonomy: Team members are expected to take initiative, drive projects forward independently, and operate with a high degree of creative freedom and responsibility.

• Simplifying Complexity: A key value will be translating intricate scientific and health concepts into accessible, engaging content for a broad consumer audience.

Collaboration Style:

• Remote-First & Asynchronous: Collaboration relies heavily on digital communication tools (Slack, email, project management software) and asynchronous workflows, requiring clear documentation and communication.

• Cross-Functional Partnership: Expect close working relationships with growth, product marketing, and lifecycle teams, requiring strong communication and the ability to integrate feedback from diverse stakeholders.

• Experimentation Culture: An open environment for testing new ideas, sharing learnings (both successes and failures), and continuously improving creative strategies.

• Feedback Exchange: A culture that encourages constructive feedback to refine creative concepts and improve overall campaign effectiveness.

📝 Enhancement Note: The "AI-native" descriptor is central to the company's culture and likely influences how they approach problem-solving, content creation, and innovation. Expect a team that is curious, experimental, and comfortable with rapid change.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI creative tools and methodologies requires continuous learning and adaptation.

• Simplifying Complex Science: Effectively communicating the intricacies of whole genome sequencing and AI-driven health insights to a broad consumer audience presents a significant design challenge.

• Balancing Brand Consistency with Creative Breadth: Maintaining a cohesive brand identity while continuously experimenting with diverse and novel creative concepts can be demanding.

• High-Volume, High-Impact Creative Demands: The need to produce a large volume of high-performing creative assets for multiple acquisition and retention channels requires exceptional efficiency and output.

Learning & Development Opportunities:

• Mastering AI Creative Technologies: Direct experience with cutting-edge AI tools for image, video, and content generation, becoming an expert in this emerging field.

• Performance Marketing Expertise: Deepening understanding of how creative directly impacts key marketing metrics and optimizing campaigns for maximum ROI.

• Cross-functional Collaboration: Gaining exposure to strategic marketing planning, product positioning, and data analysis through close work with other departments.

• Career Advancement: Opportunities to grow into leadership roles within the creative team, potentially specializing in performance creative, AI integration, or brand strategy.

📝 Enhancement Note: The primary challenge and growth opportunity lie in embracing the AI-native aspect of the role. Successfully navigating this will position the candidate at the forefront of a transformative shift in creative production.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing and testing creative concepts for performance marketing channels, particularly focusing on how you would leverage AI tools." (Focus on AI experimentation, rapid iteration, and data-driven optimization.)

• "How would you approach designing marketing assets for a complex topic like whole genome sequencing to make it accessible and engaging for a general consumer audience?" (Highlight simplification, storytelling, and visual clarity.)

• "Walk us through a time you had to balance maintaining brand consistency with pushing creative boundaries. How did you approach this, and what was the outcome?" (Demonstrate strategic thinking, brand stewardship, and creative innovation.) Company & Culture Questions:

• "What excites you most about Sequencing's mission and its use of AI in personalized health?" (Show genuine interest in the company's domain and technological approach.)

• "How do you stay current with emerging AI creative technologies, and how do you evaluate which tools are worth integrating into your workflow?" (Demonstrate curiosity, a proactive learning mindset, and a pragmatic approach to tech adoption.)

• "Describe your experience working in a fully remote, fast-paced startup environment. What strategies do you use to ensure productivity and collaboration?" (Highlight self-discipline, communication skills, and adaptability.) Portfolio Presentation Strategy:

• Tell the AI Story: For relevant projects, clearly articulate how AI was used, the specific tools, the challenges faced, and the impact on the final creative and its performance.

• Quantify Success: Use metrics and data to demonstrate the effectiveness of your designs. For performance creative, highlight improvements in CTR, conversion rates, engagement, etc.

• Show Range and Iteration: Present a diverse set of work that showcases your versatility across different channels and formats, including examples of iterative design and concept testing.

• Simplify the Complex: Select examples that illustrate your ability to translate intricate information (like health or genomic data) into clear, visually compelling narratives.

• Be Prepared for Live Design/Critique: Some roles may involve a live design exercise or a detailed critique of existing portfolio pieces, so be ready to articulate your thought process and defend your design decisions.

📝 Enhancement Note: Candidates should prepare to discuss specific AI tools and their practical applications in marketing. The ability to connect creative output directly to business objectives and performance metrics will be critical.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Tailor your portfolio to prominently feature your experience with AI creative tools, performance marketing design, and your ability to simplify complex concepts. Include case studies with measurable results.

• Optimize Your Resume: Highlight your 5+ years of experience, specific AI tool proficiency, performance design achievements, and experience in fast-paced environments. Use keywords from the job description.

• Prepare Your Narrative: Be ready to articulate your creative process, your passion for AI-native work, and how your skills align with Sequencing's mission during interviews. Practice presenting your portfolio effectively.

• Research Sequencing: Thoroughly understand the company's mission, product, target audience, and the competitive landscape in healthtech and AI. Pay attention to their current marketing efforts and brand voice.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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