Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: riverside.fm

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Marketing Design / Brand Development

Date Posted: 2026-09-17

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive brand consistency and development across all marketing materials and digital channels through expert design execution.

• Create high-performing assets for performance marketing campaigns, focusing on conversion optimization and lead generation.

• Art direct video advertisements from conceptualization through to final production, ensuring alignment with brand and campaign objectives.

• Design engaging and conversion-focused webpages and digital assets that support broader marketing initiatives.

• Collaborate closely with product marketing, growth, and creative teams to bring comprehensive marketing campaigns to life.

📝 Enhancement Note: This role is deeply integrated into the Go-To-Market (GTM) strategy, focusing on translating brand quality and product value into tangible marketing assets that drive measurable business outcomes like lead generation and conversion. The emphasis on "performance" and "conversion" highlights a critical GTM operations component where design directly impacts revenue generation.

📈 Primary Responsibilities

• Design and produce a wide range of marketing assets, including branded content, social media graphics, internal materials, and digital campaign visuals.

• Maintain and evolve brand guidelines, ensuring consistent application across all marketing touchpoints and communications.

• Develop compelling visual assets for paid advertising channels (e.g., sponsored ads, social media ads) with a keen understanding of performance metrics and conversion goals.

• Lead the art direction for video advertisements, overseeing the creative process from initial concept development to final delivery.

• Design and optimize landing pages, website elements, and other digital assets to enhance user experience and support campaign conversion targets.

• Analyze design performance data and iterate on creative assets to continuously improve effectiveness and ROI.

• Partner with product marketing and growth teams to ensure design strategies align with product launches, campaign objectives, and business goals.

• Manage multiple design projects simultaneously in a fast-paced, dynamic environment, ensuring timely delivery and high-quality output.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who operates with a GTM mindset, understanding that their work directly contributes to sales pipeline generation and customer acquisition. The emphasis on "conversion," "lead generation," and "performance" signifies that this role goes beyond traditional graphic design to include strategic marketing impact.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable expertise in marketing design, web design, and brand development are paramount. Equivalent experience and a proven track record can substitute for formal education.

Experience: 6+ years of progressive experience in marketing design and web design, with a significant portion spent within a SaaS product company.

Required Skills:

• Conceptual Design: Ability to translate abstract ideas and brand messaging into compelling visual narratives.

• Brand Development & Consistency: Proven experience in building, maintaining, and applying brand guidelines across diverse marketing materials.

• Web Design Expertise: Deep understanding of UI/UX principles, responsive design, and creating engaging digital experiences.

• Typography & Layout: Exceptional eye for detail in typography, composition, and layout for both print and digital applications.

• Performance Marketing Design: Experience designing high-converting assets for paid social, search, and display advertising campaigns.

• Art Direction: Demonstrated ability to conceptualize and guide the creative direction of video content.

• Figma Proficiency: Expert-level command of Figma for UI/UX design, prototyping, and collaborative workflows.

• Adobe Creative Suite Mastery: Advanced skills in Photoshop, Illustrator, and potentially After Effects for asset creation and manipulation.

• AI Design Tools: Experience with AI image and video generation tools for creative ideation and asset production.

• Data-Driven Iteration: Ability to interpret design performance data and use insights to refine creative strategies and assets.

• Collaboration & Communication: Excellent verbal and written English communication skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.

• Project Leadership: Proven ability to manage projects from concept to completion, working independently and as a team player.

Preferred Skills:

• Motion graphics design and animation skills.

• Basic video editing capabilities.

• Experience with A/B testing design variations for performance optimization.

• Understanding of SEO principles as they relate to web design.

• Familiarity with marketing automation platforms.

📝 Enhancement Note: The requirement for SaaS product company experience is critical. This indicates a need for a designer who understands the specific challenges and opportunities within the software industry, including rapid iteration, data-driven decision-making, and a focus on user acquisition and retention metrics that are vital for GTM success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conceptual Design Showcase: A section dedicated to showcasing your ability to develop original concepts and translate them into visual assets that effectively communicate a message or brand.

• Performance Marketing Case Studies: Detailed examples of campaigns where your design work directly contributed to measurable improvements in key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, or lead generation. Quantify results whenever possible.

• Web Design Projects: Demonstrations of your web design capabilities, including examples of landing pages, website redesigns, or digital interface designs, highlighting user experience considerations and aesthetic appeal.

• Brand Consistency Examples: Visual evidence of how you have maintained or developed brand consistency across various marketing channels and asset types.

• AI Tool Integration: Examples of how you've leveraged AI image and video generation tools to enhance creative output, speed up workflows, or explore new design possibilities.

Process Documentation:

• Design Workflow: Be prepared to discuss your typical design process, from brief intake and ideation to execution, feedback loops, and final delivery, emphasizing efficiency and quality control.

• Collaboration Process: Illustrate how you collaborate with marketing managers, product marketers, and growth teams, detailing your approach to receiving briefs, providing updates, and incorporating feedback.

• Performance Analysis & Iteration: Explain how you analyze the performance of your designs and the process you follow to iterate and optimize them based on data insights.

📝 Enhancement Note: For a Senior Marketing Designer, the portfolio is not just a collection of pretty pictures. It's a demonstration of strategic thinking, problem-solving, and measurable impact. The emphasis on "performance," "conversion," and "data-driven insights" means candidates must be ready to articulate the "why" behind their design choices and their contribution to business objectives, aligning with GTM operations.

💵 Compensation & Benefits

Salary Range: Given the Senior level, 6+ years of experience, and the location in Tel Aviv, Israel (a major tech hub), a competitive salary range is estimated. For a Senior Marketing Designer in Tel Aviv, a typical range could be between ₪25,000 to ₪40,000 per month, or approximately $80,000 - $130,000 USD annually, depending on experience, specific skills, and the company's compensation structure.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision.

• Stock Options/Equity: Opportunity to own a part of a growing company.

• Professional Development Budget: Funds for courses, conferences, and workshops to enhance design and marketing skills.

• Generous Paid Time Off: Vacation days, sick leave, and public holidays.

• Remote Work Flexibility (if applicable): While this role is on-site, hybrid or flexible arrangements may be available for certain situations.

• Team Events & Social Activities: Opportunities to connect with colleagues and build team camaraderie.

• Modern Office Environment: Access to a well-equipped workspace in a prime Tel Aviv location.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. While the role is on-site, a degree of flexibility may be offered, particularly around project deadlines, to accommodate efficient workflow and output.

📝 Enhancement Note: The salary estimation is based on research for senior-level design roles in Tel Aviv's tech industry, considering the company's SaaS focus and the experience level. Riverside.fm, as a growing tech company, is likely to offer competitive compensation and benefits to attract top talent. The inclusion of "Stock Options/Equity" and "Professional Development Budget" are common in tech startups and scale-ups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, SaaS, Content Creation Tools. Riverside.fm operates within the rapidly growing creator economy and B2B SaaS market, providing essential tools for high-quality audio and video production. This context means a focus on innovation, user experience, and scalable solutions.

Company Size: Riverside.fm is a well-funded, rapidly growing startup that has attracted significant investment and major clients like Spotify, TED, NBC, Netflix, and Disney. This suggests a dynamic environment with the agility of a startup but the stability and ambition of a scale-up.

Founded: Riverside.fm was founded in 2020. Its rapid growth and adoption by major brands in just a few years indicate a strong product-market fit and an aggressive growth strategy.

Team Structure:

• Creative Team: You will join an exceptional, multi-disciplinary creative team comprising specialists in design, motion graphics, video production, and storytelling. This indicates a collaborative environment where diverse creative skills are valued and integrated.

• Reporting Structure: You will report directly to the Director of Brand, suggesting a clear hierarchy within the brand and creative function.

• Cross-functional Collaboration: The role requires significant collaboration with Product Marketing and Growth teams, meaning you'll be an integral part of the Go-To-Market (GTM) engine, working closely with teams focused on customer acquisition, engagement, and retention.

Methodology:

• Data-Driven Design: A strong emphasis on using data and insights to inform design decisions and iterate on creative assets for improved performance.

• Agile Development & Marketing: The fast-paced nature of a SaaS startup implies an agile approach to both product development and marketing campaign execution, requiring flexibility and quick turnaround times.

• Quality & Craftsmanship: The company emphasizes quality in its product and expects the same in its marketing assets, valuing attention to detail and high standards of execution.

Company Website: https://riverside.fm/

📝 Enhancement Note: The company's rapid growth and client roster suggest a high-performance culture where impact and results are paramount. For a Senior Marketing Designer, this means understanding how design directly contributes to business objectives, not just aesthetic appeal. The emphasis on "quality" and "craft" indicates a respect for creative excellence.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the marketing and creative function. It signifies a significant level of expertise, autonomy, and responsibility. The "Senior" title implies the expectation of leading projects, mentoring junior team members (potentially), and contributing strategically to the brand's visual direction.

Reporting Structure: You will report to the Director of Brand. This provides a clear line of communication and mentorship, with opportunities to influence brand strategy at a higher level. Collaboration will extend to Product Marketing and Growth teams, integrating design into core GTM operations.

Operations Impact: As a Senior Marketing Designer, your impact will be direct and measurable. Your work will influence:

• Brand Perception: Shaping how potential and existing customers perceive Riverside.fm's quality, innovation, and professionalism.

• Customer Acquisition: Designing high-converting assets for performance marketing campaigns that drive leads and sales pipeline growth.

• User Engagement: Creating compelling web and digital assets that improve user experience and guide users through the conversion funnel.

• Marketing Campaign Effectiveness: Ensuring all marketing initiatives are visually cohesive and impactful, contributing to overall campaign success.

Growth Opportunities:

• Leadership in Design: Potential to evolve into a Design Lead or Art Director role, overseeing specific creative projects or even a small team as the company scales.

• Specialization: Opportunity to deepen expertise in specific areas like performance marketing design, video art direction, or web UX/UI design.

• Strategic Influence: As a senior member, you'll have a voice in shaping the brand's visual strategy and contributing to broader marketing initiatives.

• Industry Exposure: Working with a high-growth SaaS company and major clients provides invaluable experience and exposure to cutting-edge marketing and design practices.

• Skill Expansion: The role encourages embracing new trends and tools, including AI in design, fostering continuous learning and skill development.

📝 Enhancement Note: The "Operations Impact" section is crucial for a GTM-focused role. It frames the designer's contribution in terms of business outcomes like lead generation and customer acquisition, which are core to GTM operations. Growth opportunities are also framed around increasing strategic influence and leadership within the marketing function.

🌐 Work Environment

Office Type: The role is described as "On-site" in Tel Aviv. This implies a modern office environment designed to foster collaboration, creativity, and productivity. Tech companies like Riverside.fm often invest in inspiring workspaces.

Office Location(s): Tel Aviv-Yafo, Tel Aviv District, Israel. This is a vibrant and well-connected city, a major hub for technology and innovation in Israel, offering a dynamic professional environment.

Workspace Context:

• Collaborative Hub: The office will likely feature open-plan areas, meeting rooms, and dedicated creative spaces designed to encourage interaction and brainstorming among the design, marketing, and product teams.

• Tools & Technology: Access to high-performance workstations, the latest design software (Figma, Adobe suite, AI tools), and potentially a well-equipped studio for video art direction.

• Team Interaction: Frequent opportunities to engage with colleagues across different departments, fostering a holistic understanding of the business and its GTM strategies.

Work Schedule: While the role is full-time and on-site, the emphasis on a "fast-paced work environment" and "driving results" suggests a culture that values output and efficiency. Some flexibility may be present, but core working hours and availability for team collaboration will be expected.

📝 Enhancement Note: The "On-site" requirement in a major tech hub like Tel Aviv suggests a professional, collaborative setting. The context implies that the workspace will be equipped to support high-level creative work, essential for a Senior Marketing Designer driving GTM initiatives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Discussion: You will likely present your portfolio to the hiring manager (Director of Brand) and potentially other creative team members. Be prepared to walk through your work, explain your design process, articulate your strategic thinking, and discuss the impact of your designs.

• Skills Assessment/Design Challenge: A practical exercise may be given to evaluate your design skills, conceptual thinking, and ability to work with specific tools or briefs. This could involve creating an asset for a hypothetical campaign or iterating on an existing piece.

• Cross-functional Interviews: You may meet with members of the Product Marketing or Growth teams to assess your ability to collaborate and understand business objectives.

• Final Interview: A discussion with senior leadership to assess cultural fit, strategic alignment, and overall suitability for the role.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that best align with the responsibilities outlined: brand development, performance marketing, web design, and video art direction.

• Quantify Impact: For performance marketing projects, clearly state the KPIs, your role, the design solutions implemented, and the resulting impact (e.g., "+20% CTR," "15% increase in leads").

• Tell a Story: For each project, explain the problem, your approach, the constraints, your creative solution, and the outcome. Focus on the "why" behind your design decisions.

• Highlight Process: Include work-in-progress shots or explain your iterative process, especially how you incorporated feedback or data.

• Showcase Tool Proficiency: Include examples that clearly demonstrate your mastery of Figma, Adobe Creative Suite, and any AI tools used.

• Tailor to Riverside: Research Riverside.fm's brand, target audience, and current marketing efforts. If possible, include a project that shows you understand their aesthetic and market position.

Challenge Preparation:

• Understand the Brief: If given a design challenge, ensure you fully understand the objectives, target audience, and desired outcomes.

• Focus on Strategy: Your solution should demonstrate strategic thinking, not just aesthetic execution. Explain how your design choices support the campaign goals.

• Time Management: Be mindful of any time constraints and allocate your time effectively across ideation, design, and presentation.

• Presentation Skills: Practice articulating your design choices clearly and concisely, as if presenting to stakeholders.

📝 Enhancement Note: The emphasis on "performance," "conversion," and "data-driven insights" in the job description means interviewers will be looking for a designer who thinks like a marketer and understands how design contributes to business operations and revenue generation. The portfolio should reflect this strategic mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and collaborative workflows. Expect to use it extensively for web design, campaign assets, and potentially UI elements.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating complex visual assets.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • After Effects (Potentially): For motion graphics and video asset creation, especially for animated ads or social content.

• AI Image & Video Generation Tools: Proficiency in tools like Midjourney, Stable Diffusion, DALL-E, or similar AI platforms for ideation, asset creation, and exploring new creative avenues.

Analytics & Reporting:

• Google Analytics (or similar): Understanding how to interpret website and campaign performance data to inform design decisions.

• Ad Platform Analytics (e.g., Meta Ads Manager, Google Ads): Familiarity with metrics relevant to performance marketing campaigns (CTR, CPC, CPA, Conversion Rate).

• Data Visualization Tools (e.g., Tableau, Looker - potentially): While not a primary design tool, understanding how to read and interpret dashboards can be beneficial.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot - potentially): While not directly a design tool, understanding how marketing assets are used within CRM and marketing automation workflows can be advantageous.

• Project Management Tools (e.g., Asana, Jira, Monday.com): For managing design tasks, workflows, and collaborating with teams.

📝 Enhancement Note: The explicit mention of Figma, Adobe, and AI image/video generation tools is critical. This indicates the expected technical proficiency. Understanding how these tools integrate into marketing workflows and contribute to GTM operations (e.g., faster asset creation, data-informed iterations) is key.

👥 Team Culture & Values

Operations Values:

• Passion for Craft & Curiosity: A genuine love for design and a drive to explore new techniques, trends, and tools, including AI. This fuels high-quality output and continuous improvement.

• Bias Towards Action: A proactive approach to problem-solving and project execution. The ability to move quickly from idea to implementation is highly valued in a fast-paced environment.

• Independence & Teamwork: The capacity to work autonomously, take ownership of projects, and also collaborate effectively within a team, sharing ideas and contributing to collective goals.

• Flexibility & Adaptability: The ability to switch focus between detailed execution and broader strategic moves, adapting to changing priorities and project needs.

• Proactive Problem-Solving: A natural inclination to identify challenges, propose solutions, and drive initiatives forward, rather than waiting for direction.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with Product Marketing and Growth teams, acting as partners to achieve shared GTM objectives. This requires open communication and a collaborative spirit.

• Constructive Feedback Culture: An environment where feedback is given and received constructively, leading to iterative improvements in design and strategy.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights across the creative team and with other departments.

📝 Enhancement Note: The values emphasize a blend of individual drive and collaborative spirit, common in successful tech startups. For a Senior Marketing Designer, this means being a proactive, solution-oriented individual who can contribute both independently and as a key player in cross-functional GTM teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: The primary challenge will be to create visually compelling assets that also drive measurable performance metrics, ensuring brand integrity is maintained while optimizing for conversion.

• Rapid Iteration & Scalability: Working in a fast-paced SaaS environment requires the ability to produce high-quality work quickly and to scale creative output as the company grows.

• Integrating New Technologies: Staying current with and effectively integrating emerging technologies like AI into design workflows while maintaining quality and brand standards.

• Cross-functional Alignment: Ensuring design strategies are aligned with diverse stakeholder needs from product marketing, growth, and potentially sales teams.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to master new design software, advanced animation, or specialized areas of web design.

• AI in Design Specialization: Deepening expertise in leveraging AI tools for creative ideation, asset generation, and workflow optimization.

• GTM Strategy Immersion: Gaining a deeper understanding of marketing and growth strategies by working closely with those teams, which can inform design decisions and career trajectory.

• Leadership Development: As a senior member, opportunities to mentor junior designers and take on more leadership responsibilities for creative projects.

📝 Enhancement Note: These challenges and growth opportunities are framed within the context of a dynamic GTM environment. The focus is on how the designer can overcome obstacles by leveraging their skills and how they can develop professionally by contributing to the company's growth and embracing new technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an asset for a performance marketing campaign. What were the goals, what was your design process, and what were the results?" (Focus on quantifying impact and strategic rationale.)

• "How do you ensure brand consistency across a wide range of marketing materials and channels, especially when working with different teams?" (Highlight your process for brand stewardship and collaboration.)

• "Walk us through your process for art directing a video advertisement, from concept to completion. What are the key considerations?" (Demonstrate understanding of the video production lifecycle and creative direction.)

• "How do you approach designing a landing page to maximize conversion rates? What elements do you prioritize?" (Showcase your understanding of UX/UI, conversion optimization, and A/B testing principles.) Company & Culture Questions:

• "What interests you about Riverside.fm and our mission?" (Research the company, its product, and its market position.)

• "How do you stay up-to-date with the latest design trends and technologies, particularly AI in design?" (Demonstrate your passion for learning and continuous improvement.)

• "Describe a situation where you had to work with a challenging stakeholder or incorporate difficult feedback. How did you handle it?" (Assess your collaboration and problem-solving skills.)

• "How do you balance the need for creative expression with the demands of data-driven marketing and business objectives?" (Show your ability to integrate creativity with performance.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (Brand, Performance, Web, Video) or by case study.

• Narrative: For each project, tell a compelling story: the challenge, your solution, your role, the tools used, and the measurable outcome.

• Data Emphasis: Clearly present any data or metrics that demonstrate the success of your designs. Use charts or graphs if appropriate.

• Process Visualization: Show your process – sketches, wireframes, mood boards, iterations – to illustrate your thinking.

• Tool Demonstration: Be ready to briefly discuss or even demo how you used Figma, Adobe, or AI tools to achieve specific results.

• Conciseness: Be mindful of time. Focus on your most relevant and impactful work.

📝 Enhancement Note: Interview preparation should focus on demonstrating how your design skills directly contribute to Riverside.fm's GTM objectives. Be ready to speak the language of performance, conversion, and ROI, showcasing not just your aesthetic talent but also your strategic business acumen.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on comeet.com.

• Portfolio Customization: Ensure your portfolio is tailored to showcase work relevant to SaaS marketing, performance design, and brand development. Prioritize case studies with quantifiable results.

• Resume Optimization: Highlight your 6+ years of experience, specific achievements in marketing and web design within SaaS companies, and proficiency in Figma, Adobe Creative Suite, and AI design tools.

• Interview Preparation: Practice articulating your design process, strategic thinking, and the business impact of your work. Prepare to present your portfolio and discuss case studies in detail.

• Company Research: Thoroughly research Riverside.fm, its product, target audience, competitors, and recent marketing campaigns to demonstrate genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.