Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: GinkGo Participation II, S.A.

Location: Latin America (Remote)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-16

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the creative vision and execution of all marketing and sales collateral for a rapidly growing SaaS company.

• Develop and maintain comprehensive design systems and brand guidelines to ensure visual consistency across all touchpoints.

• Produce a wide range of high-impact visual assets, including digital marketing materials, web assets, motion graphics, and video content.

• Collaborate closely with VP-level leadership to translate complex product concepts into compelling visual narratives.

• Own the end-to-end design process, from initial concept and brief to final delivery, with a proactive and self-directed approach.

📝 Enhancement Note: While the title is "Senior Marketing Designer," the responsibilities heavily lean into aspects typically managed by a Marketing Operations or Creative Operations function, particularly in a startup environment. This role requires not just design execution but also strategic input on creative direction, process establishment (design systems), and cross-functional collaboration with Ops and Customer Success. The emphasis on "building the next generation of PowerPoint" suggests a focus on sales enablement and client-facing presentations, aligning with GTM operations.

📈 Primary Responsibilities

• Design and deliver high-quality marketing and sales assets, including landing pages, paid advertisements, social media content, email campaigns, and presentations.

• Partner directly with the VP of Marketing to define, evolve, and execute the company's creative direction and brand strategy.

• Lead complex, multi-faceted design projects across various marketing campaigns, from initial brief to final delivery, ensuring alignment with business objectives.

• Elevate the overall quality of visual and interaction design across all company touchpoints, from digital platforms to external communications.

• Establish and maintain robust design systems, brand guidelines, and component libraries to ensure brand consistency and scalability.

• Create custom design assets such as icons, illustrations, UI templates, and interactive demos, tailored for client needs and internal teams.

• Collaborate effectively with Operations and Customer Success teams to develop client-facing deliverables, including impactful PowerPoint decks and Quarterly Business Reviews (QBRs).

• Translate intricate product concepts into clear, compelling, and easily digestible visuals for both technical and non-technical audiences.

• Produce and edit engaging demo videos that effectively showcase product features, ensuring clarity and visual appeal.

• Manage end-to-end video editing for marketing and sales content, encompassing cuts, transitions, text overlays, sound design, and final export across various formats and platforms.

• Manage multiple design projects simultaneously, prioritizing tasks effectively and consistently meeting deadlines without compromising quality.

• Take full ownership of design work from concept through final execution with minimal oversight, demonstrating initiative and problem-solving skills.

• Thrive in ambiguous environments, transforming rough briefs, team messages, or whiteboard sketches into polished, high-quality creative assets.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on end-to-end project ownership and collaboration with operational teams (Ops, Customer Success) for client-facing materials. This indicates the role goes beyond pure graphic design and involves strategic contributions to sales enablement and client communication effectiveness, aligning with GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Designer role. Equivalent practical experience will also be considered.

Experience: 3 to 5 years of progressive experience in marketing and/or product design, with a proven track record within SaaS companies or fast-growing startups.

Required Skills:

• Expert-level proficiency in Webflow for translating Figma designs into responsive, pixel-perfect web experiences.

• Advanced mastery of Figma for UI/UX design, wireframing, and prototyping.

• Deep expertise in Adobe Photoshop for image editing, manipulation, and graphic creation.

• Strong command of Microsoft PowerPoint for creating professional, visually engaging presentations and client deliverables.

• Proficiency in Adobe After Effects for creating motion graphics, animated GIFs, and video assets.

• Demonstrated ability to lead complex, multi-faceted design projects from concept through final delivery.

• Experience creating a diverse range of assets: illustrations, icons, isometrics, interactive demos, motion graphics, and web design elements.

• A sharp eye for detail and an exceptionally high personal standard for design quality and execution.

• Proven experience partnering with leadership and cross-functional teams to shape creative strategy, not just execute directives.

• Excellent written and spoken English communication skills, with the ability to communicate clearly, proactively, and confidently with senior stakeholders.

• Based in Latin America, with the ability to work effectively in an async, globally distributed team environment. Preferred Skills:

• Experience with video editing software beyond After Effects for comprehensive marketing and sales content production.

• Familiarity with B2B marketing principles, demand generation strategies, or product-led growth (PLG) methodologies.

• Background or strong understanding of UX/UI design principles and interaction design.

• Experience building and managing design systems from scratch, ensuring scalability and consistency.

• Comfort and proven success working in async, globally distributed teams.

📝 Enhancement Note: The required skills list is very specific about software proficiency, which is crucial for operations roles that rely on efficient tool utilization. The emphasis on Webflow, Figma, and PowerPoint directly supports GTM functions like website updates, sales collateral creation, and demo production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a breadth and depth of work across web design, motion graphics, brand identity development, and custom illustration.

• Include examples of end-to-end project ownership, demonstrating the ability to take a concept from brief to final execution.

• Highlight projects that involved translating complex product concepts into clear, compelling visuals.

• Feature examples of marketing and sales assets designed for SaaS or startup environments, demonstrating an understanding of the target audience.

• Present case studies that illustrate problem-solving skills and the impact of design decisions. Process Documentation:

• Demonstrate experience in establishing and maintaining design systems, brand guidelines, and component libraries.

• Showcase examples of workflow optimization in design production, emphasizing speed and precision.

• Provide evidence of translating Figma designs into responsive, pixel-perfect web experiences using Webflow.

• Illustrate the process of creating and editing video assets for marketing and sales content.

📝 Enhancement Note: For a design role with strong operational ties, a portfolio is critical. The requirements emphasize not just the final output but the process, system thinking (design systems), and efficiency (speed, precision, Webflow implementation), which are key in operations.

💵 Compensation & Benefits

Salary Range: Given the "Senior" title, 3-5 years of experience, and the requirement to be based in Latin America, a competitive salary range would be estimated between $40,000 - $70,000 USD annually. This estimate is based on industry benchmarks for senior design roles in remote, LATAM-based positions within the SaaS sector, considering cost of living variations and the demand for specialized design skills.

Benefits:

• Health Insurance: Comprehensive coverage to support employee well-being.

• Bonus Potential: Opportunity for performance-based bonuses, aligning with company and individual achievements.

• Fully Remote Work: Enables flexibility and work-life balance, with a focus on async-friendly culture.

• Async-Friendly Culture: Promotes flexible working hours and communication styles suited for a globally distributed team.

Working Hours: Approximately 40 hours per week, with an emphasis on async-friendly communication to accommodate a globally distributed team. Flexibility is expected, with a focus on task completion and project delivery rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The salary range is an estimate based on the provided information and general market data for senior remote design roles in Latin America within the SaaS industry. Actual compensation will depend on the specific country within Latin America, the candidate's experience, and the company's compensation philosophy. The benefits are directly pulled from the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), specifically focused on AI-powered productivity software for consultants and investment bankers, aiming to revolutionize presentation tools like PowerPoint.

Company Size: The description implies a fast-growing startup environment, likely in the early to growth stages, with a "globally distributed team." This suggests a dynamic, agile, and potentially lean operational structure.

Founded: The company is likely relatively new, given the "building the next generation" mission and "fast-paced startup" environment. This implies a culture of innovation, rapid iteration, and a strong focus on product-market fit.

Team Structure:

• The Senior Marketing Designer will report to the VP of Marketing and work closely with the VP of Ops.

• This role is highly visible and directly interacts with senior leadership.

• Collaboration is expected with Operations and Customer Success teams for client-facing deliverables.

• The design team itself may be small or nascent, with the potential for this Senior Designer to influence and build out the design culture. Methodology:

• Data-driven insights will likely inform creative decisions, especially in a SaaS environment focused on productivity and AI.

• Workflow planning and optimization are key, as evidenced by the need for design systems, speed, and precision in asset production.

• Automation and efficiency practices are implicit in the use of AI-powered tools and the drive to transform existing software functionalities.

Company Website: https://auxi.ai/

📝 Enhancement Note: The company's focus on AI and transforming productivity tools suggests an innovative, technology-forward culture. The collaborative structure with VP-level leaders and operational teams indicates a GTM function where design plays a pivotal role in sales enablement and client success.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role with significant strategic influence. It sits at the cusp of creative execution and operational strategy, requiring a blend of design craft and an understanding of business objectives. The role is designed for someone who can operate independently and proactively shape the company's visual identity.

Reporting Structure: The designer reports to the VP of Marketing, indicating a direct line to marketing strategy. Close collaboration with the VP of Ops suggests integration with go-to-market operational processes and client enablement.

Operations Impact: The Senior Marketing Designer will have a direct and substantial impact on the company's brand perception, sales effectiveness, and client engagement. Their work will be instrumental in communicating the value proposition of auxi's AI-powered software, supporting lead generation, and enhancing client presentations, all critical GTM objectives.

Growth Opportunities:

• Operations Skill Development: Opportunity to deepen understanding of GTM operations, sales enablement processes, and client success strategies through close collaboration.

• Leadership Potential: With strong performance and initiative, this role could evolve into a lead design position, mentoring junior designers and influencing broader marketing strategy.

• Specialization: Potential to specialize further in areas like motion graphics, video production, or UX/UI within the SaaS context, or to take on more strategic brand management responsibilities.

• Impactful Work: Opportunity to shape the visual identity of a product used by thousands of customers, offering significant professional satisfaction and portfolio enhancement.

📝 Enhancement Note: This role offers a unique growth trajectory for a designer by embedding them within GTM and operational strategy. The ability to influence creative direction and work closely with leadership provides a steep learning curve and potential for advancement beyond a traditional design role.

🌐 Work Environment

Office Type: Fully remote. The company emphasizes an async-friendly culture, suggesting a distributed workforce where collaboration happens primarily through digital tools rather than in-person meetings.

Office Location(s): The role is open to candidates based in Latin America, supporting a globally distributed team. This implies a focus on flexible work arrangements and cross-cultural collaboration.

Workspace Context:

• The workspace is digital, relying on collaboration tools like Slack, email, and project management software.

• Access to industry-standard design software (Figma, Adobe Suite, Webflow) is essential.

• Opportunities for interaction will be primarily virtual, requiring strong written and verbal communication skills.

• The environment is described as fast-paced and startup-like, demanding agility and a proactive approach to problem-solving.

Work Schedule: While approximately 40 hours per week, the async-friendly culture implies flexibility. The focus is on delivering high-quality work and meeting project deadlines rather than adhering to rigid daily schedules, which is beneficial for operations roles requiring deep work and focused analysis.

📝 Enhancement Note: The async-friendly, remote-first nature of the work environment is a key characteristic for operations roles, allowing for focused execution and global talent acquisition.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio to assess design skills, experience, and fit with the company's needs.

• Portfolio Presentation/Case Study: Candidates will likely be asked to present their portfolio, focusing on specific projects that demonstrate their ability to meet the role's requirements (e.g., SaaS marketing assets, end-to-end project ownership, collaboration with Ops). Expect questions about their design process, problem-solving approach, and how they've driven impact.

• Skills Assessment: A practical design challenge or a detailed discussion about proficiency in key tools (Figma, Webflow, After Effects, PowerPoint) may be included to gauge technical capabilities and creative problem-solving under pressure.

• Leadership/Team Interviews: Interviews with the VP of Marketing and potentially other leaders or team members to assess cultural fit, communication skills, and strategic thinking.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase experience in SaaS, marketing design, web design (Webflow), motion graphics, and sales enablement collateral (PowerPoint).

• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the challenges faced, and the measurable outcomes or impact.

• Highlight Process: Demonstrate your workflow from brief to final delivery, including how you collaborate with stakeholders and iterate on designs.

• Showcase Tool Proficiency: Ensure your portfolio reflects expert-level use of Webflow, Figma, Photoshop, PowerPoint, and After Effects.

• Quantify Impact: Where possible, use metrics to illustrate the success of your designs (e.g., improved conversion rates, engagement metrics, efficiency gains in asset creation).

Challenge Preparation:

• Webflow Translation: Be prepared to discuss or demonstrate how you translate Figma designs into functional, responsive Webflow sites.

• PowerPoint for Sales: Practice creating compelling, visually consistent sales presentations that convey complex information clearly.

• Motion Graphics & Video: Be ready to discuss your approach to creating engaging motion graphics and editing demo videos that align with brand messaging.

• Brand System Thinking: Understand how to build and maintain design systems and brand guidelines for consistency.

📝 Enhancement Note: The interview process and portfolio review for this role will heavily emphasize practical design skills, process, and the ability to directly support GTM objectives through creative output.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Essential for website design and development, translating Figma concepts into responsive, live web experiences. Proficiency expected for creating and optimizing landing pages and web assets.

• Figma: The primary tool for UI/UX design, wireframing, prototyping, and collaborative design workflows.

• Adobe Photoshop: Critical for image editing, manipulation, graphic creation, and preparing assets for various platforms.

• Microsoft PowerPoint: Essential for creating high-impact presentations, sales decks, and client-facing deliverables, requiring a high degree of visual polish and storytelling capability.

• Adobe After Effects: Used for creating motion graphics, animated GIFs, product explainer videos, and enhancing campaign assets with dynamic visuals.

Analytics & Reporting: While not explicitly listed, understanding how design impacts marketing analytics (e.g., website conversion rates, ad performance) will be beneficial. Familiarity with tools that track website performance or campaign metrics would be a plus.

CRM & Automation: No specific CRM or automation tools are mentioned as primary design tools, but understanding how design assets are deployed through marketing automation platforms or CRM systems could be an advantage.

📝 Enhancement Note: The explicit mention of Webflow, Figma, Photoshop, PowerPoint, and After Effects as "daily tools" highlights the core technical requirements for this design role, emphasizing its hands-on nature and direct application in marketing and sales enablement.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A high personal bar for quality and a commitment to producing world-class design.

• Speed & Precision: The ability to deliver high-quality work efficiently and accurately, essential for a fast-paced startup.

• Proactiveness & Ownership: Taking initiative, owning projects end-to-end, and thriving in ambiguity.

• Collaboration: Working effectively with leadership, marketing, ops, and customer success teams to achieve shared goals.

• Innovation: Contributing to building a design culture that scales and embraces new creative approaches.

Collaboration Style:

• Cross-functional Integration: Close partnership with VP of Marketing, VP of Ops, and Customer Success teams for integrated GTM efforts.

• Async Communication: Reliance on digital tools for communication, requiring clear, concise, and proactive written and verbal interactions.

• Feedback Exchange: An environment where creative input is valued, suggesting a culture that embraces constructive feedback to elevate work.

• Knowledge Sharing: As a senior member, there's an expectation to mentor and elevate the work of others, fostering a learning environment.

📝 Enhancement Note: The emphasis on speed, precision, and ownership aligns strongly with operational excellence, while the collaborative aspect with Ops and Customer Success underscores the GTM focus of this design role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering high-quality creative assets at the pace required by a fast-growing SaaS startup.

• Translating Complex Concepts: Effectively visualizing intricate AI-powered software features and business concepts for diverse audiences.

• Maintaining Brand Consistency: Establishing and enforcing design systems and brand guidelines across a wide array of marketing and sales materials.

• Thriving in Ambiguity: Operating effectively with less direction, taking rough ideas and transforming them into polished designs.

• Remote Collaboration: Navigating communication and project management in a fully remote, async-first environment.

Learning & Development Opportunities:

• GTM Strategy Immersion: Gain deep insight into B2B SaaS marketing, demand generation, and sales enablement strategies by working closely with leadership and Ops teams.

• Product Vision: Develop a strong understanding of product-led growth principles and how design supports user acquisition and retention.

• Creative Leadership: Opportunity to influence the company's visual identity and potentially mentor junior designers, developing leadership skills.

• Tool Mastery: Further refine expertise in cutting-edge design and web development tools like Webflow and Figma.

📝 Enhancement Note: The challenges are framed around the operational demands of a startup and the specific nature of a SaaS product, offering opportunities for professional growth in areas critical to GTM success.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining and evolving the creative direction for a new SaaS product like ours?" (Focus on your process for understanding brand, target audience, and competitive landscape.)

• "Describe a complex project you led end-to-end, from brief to delivery. What were the key challenges, and how did you overcome them?" (Highlight ownership, problem-solving, and collaboration.)

• "How do you ensure brand consistency across diverse marketing channels and client-facing materials, especially in a fast-paced environment?" (Discuss your experience with design systems, brand guidelines, and quality control.)

• "Walk us through your process for translating a technical product concept into a clear, compelling visual for both technical and non-technical stakeholders." (Emphasize storytelling, simplification, and visual communication skills.) Company & Culture Questions:

• "What excites you about auxi's mission to transform presentation software with AI?" (Show genuine interest and understanding of the product's value proposition.)

• "How do you approach working in a fully remote, async-first environment?" (Discuss your communication strategies, time management, and proactivity.)

• "Describe your experience working with senior leadership and cross-functional teams like Sales Ops or Customer Success." (Highlight your collaborative skills and ability to align design with business objectives.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the "Problem," "My Role," "Solution" (your design work), and "Results" (impact, metrics, lessons learned).

• Showcase Process, Not Just Pixels: Include wireframes, early concepts, iterations, and explain why you made certain design decisions.

• Demonstrate Tool Proficiency: Explicitly mention and show examples of your work in Webflow, Figma, PowerPoint, and After Effects. For Webflow, discuss responsiveness and implementation details.

• Highlight GTM Relevance: Emphasize projects that directly supported marketing campaigns, sales enablement, or client communication. Quantify impact where possible.

• Be Prepared for Live Demos/Challenges: Have a few examples of quick design tasks ready or be prepared to discuss how you'd approach a hypothetical challenge related to their product.

📝 Enhancement Note: These questions and tips are tailored to assess not just design skill but also the operational mindset required for this role—strategic thinking, process adherence, and GTM alignment.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your resume and a link to your online portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features work demonstrating expertise in SaaS marketing, web design (especially Webflow), motion graphics, video editing, and high-impact presentations (PowerPoint). Select case studies that highlight end-to-end project ownership and collaboration with operational or sales teams.

• Resume Optimization: Tailor your resume to include keywords from the job description such as "SaaS," "Webflow," "Figma," "After Effects," "PowerPoint," "motion graphics," "video editing," "design systems," "brand guidelines," and "sales enablement." Quantify achievements with metrics where possible to showcase impact.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, problem-solving skills, and the business impact of your work. Be ready to discuss your experience with remote collaboration and your understanding of a fast-paced startup environment.

• Company Research: Familiarize yourself with auxi.ai's product, mission, and existing marketing efforts. Understand their target audience (consultants, investment bankers) and how design can best serve their needs and support the company's growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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