Senior/ Lead B2B Brand Designer

📍 Job Overview

Job Title: Senior/ Lead B2B Brand Designer

Company: Unframe

Location: Boston, Massachusetts, United States; Jersey City, New Jersey, United States; New York, New York, United States

Job Type: Full-Time

Category: Brand Design / Marketing Operations

Date Posted: 2026-05-20T21:42:32

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and brand storytelling for a rapidly scaling AI-first startup, Unframe, focusing on B2B enterprise clients.

• Develop high-impact visual assets across digital, product, motion, and marketing channels to articulate complex AI and enterprise technology solutions.

• Establish and maintain scalable brand systems and design templates to ensure consistent brand representation across all touchpoints.

• Collaborate closely with cross-functional teams, including marketing, product, and leadership, to conceptualize and execute innovative design solutions.

• Leverage expertise in motion graphics and animation to enhance campaigns, product narratives, and overall brand communication.

📝 Enhancement Note: While the title is "Senior/ Lead B2B Brand Designer," the responsibilities and required skills strongly indicate a role that interfaces closely with marketing operations and GTM strategy. The emphasis on "marketing materials, presentations, social media, website content, campaigns, and sales enablement" points to a need for design that directly supports revenue-generating activities. The "AI-first startup" context suggests a dynamic environment where brand design must be agile and adaptable to evolving technology narratives.

📈 Primary Responsibilities

• Design and produce polished, high-impact visual assets for a wide range of marketing materials, including presentations, social media graphics, website content, digital campaigns, and sales enablement collateral.

• Develop and implement comprehensive branded templates, design systems, and style guides to ensure consistent brand execution across all internal and external communication channels.

• Translate intricate AI, SaaS, and enterprise technology concepts into clear, compelling, and visually engaging graphics and diagrams for B2B, executive, and product-led audiences.

• Support product and marketing storytelling by creating essential product visuals, conceptual diagrams, creative campaign concepts, and executive-facing presentation materials.

• Produce engaging motion graphics and animated assets to elevate marketing campaigns, social media content, product demonstrations, and overall brand communication efforts.

• Foster strong collaborative relationships with marketing, product, and leadership teams to generate robust creative ideas and oversee their effective execution.

• Effectively manage multiple design projects simultaneously, ensuring timely delivery and adherence to brand standards and project objectives within a global team structure.

📝 Enhancement Note: The core responsibilities listed are typical for a senior brand designer but are framed here within a B2B, AI-focused startup context. The emphasis on "sales enablement collateral" and "executive-facing materials" strongly suggests a strategic role in supporting Go-To-Market (GTM) efforts. The responsibility to "translate complex AI, SaaS, and enterprise technology concepts" highlights the need for a designer who can grasp technical nuances and communicate them effectively to business stakeholders.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field; or equivalent practical experience.

Experience: 5-10 years of proven experience as a Brand Designer, Senior Designer, or Graphic Designer, with a significant focus on B2B, SaaS, enterprise technology, or AI environments.

Required Skills:

• Demonstrated expertise in B2B Brand Design, evidenced by a strong portfolio showcasing polished work in digital, presentation, product marketing, and campaign design.

• Proficient in creating engaging motion graphics and animated assets suitable for marketing and brand communication channels.

• Proven ability to design effectively for B2B audiences, including executive, enterprise, and technical buyers, understanding their unique communication needs.

• Experience in developing scalable brand systems, comprehensive design templates, and clear creative guidelines.

• Strong product design awareness, with the capability to produce product visuals, UI-based storytelling elements, explanatory diagrams, and product-led marketing assets.

• Mastery of design software, including Figma and/or Adobe Creative Suite (Illustrator, Photoshop, InDesign), and motion graphics tools such as After Effects or comparable alternatives.

• Excellent English communication skills, with the capacity for clear, constructive, and timely feedback incorporation.

Preferred Skills:

• Experience with video editing software and the creation of short-form video content.

• Background in UX/UI design or product interface design.

📝 Enhancement Note: The experience level of 5-10 years, combined with the requirement for "proven experience... ideally in B2B, SaaS, enterprise technology, or AI environments," indicates a need for a candidate who can operate with a high degree of autonomy and strategic input. The explicit mention of "product-led marketing assets" and "UI-based storytelling" suggests that familiarity with product design principles, even if not a primary UX/UI role, is highly valued for effective B2B tech marketing. The "Nice to have" section points to candidates who can contribute beyond core brand design, offering broader marketing creative support.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating a minimum of 5-10 years of B2B brand design experience, with a strong emphasis on digital, presentation, and campaign design for technology-focused companies.

• Specific case studies showcasing the development and implementation of scalable brand systems and design templates that ensure brand consistency across diverse marketing channels.

• Examples of translating complex technical concepts (AI, SaaS, enterprise technology) into clear, compelling visual narratives and product visuals.

• A dedicated section highlighting motion graphics and animation work, demonstrating proficiency in creating engaging animated assets for marketing and brand communication.

Process Documentation:

• Showcase examples of established brand guidelines or design systems, detailing the process of their creation and implementation to ensure brand integrity across a company.

• Present case studies that illustrate the workflow from initial concept to final execution for marketing campaigns or sales enablement materials, emphasizing collaboration and iterative design.

• Provide evidence of experience in creating and managing design templates for various applications (e.g., presentations, social media, website assets) to streamline content creation for marketing and sales teams.

• Demonstrate how design processes were adapted to meet the specific needs of B2B audiences and complex technology products, including user journey mapping or stakeholder feedback integration.

📝 Enhancement Note: For a Senior/Lead role, the portfolio must go beyond just showcasing final assets. It needs to demonstrate strategic thinking, process ownership, and the ability to build scalable design infrastructure. The focus on B2B and AI/SaaS technology implies a need for designers who understand how to visually communicate value propositions and complex solutions to business decision-makers. Portfolio pieces should ideally show the impact of the design work, not just the aesthetic quality.

💵 Compensation & Benefits

Salary Range: The estimated salary range for a Senior/Lead B2B Brand Designer in the US East Coast (Boston, Jersey City, New York) with 5-10 years of experience is $120,000 - $160,000 per year. This estimate is based on industry benchmarks for senior design roles in technology startups within major metropolitan areas, considering the company's Series A funding and focus on AI.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous Paid Time Off (PTO) policy and paid holidays.

• Stock options or equity in a rapidly growing AI startup.

• Opportunities for professional development, including conferences and training.

• Flexible work arrangements to support work-life balance.

• Collaborative and innovative work environment with a focus on AI technology.

• Potential for significant career growth and impact within the organization.

Working Hours: Standard full-time working hours are expected, approximately 40 hours per week. While the role is primarily on-site, flexibility may be offered based on team needs and project deadlines, aligning with a global team's operational cadence.

📝 Enhancement Note: Salary for a Senior/Lead Brand Designer in high cost-of-living areas like NYC/Boston/Jersey City, especially for a well-funded startup in a high-demand field like AI, can range significantly. The provided estimate reflects a typical range for this experience level and geographic location. The inclusion of stock options is a common offering in startups and a significant part of the total compensation package. The mention of "work flexibly with a global team across the USA and Europe" implies that while the role is primarily on-site, some degree of adaptability to different time zones for collaboration might be beneficial.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Software-as-a-Service (SaaS), Enterprise Technology Solutions. Unframe operates at the cutting edge of AI, specifically focusing on enabling enterprises to deploy Large Language Model (LLM)-powered applications rapidly. This context means the brand must convey innovation, reliability, and strategic partnership to sophisticated B2B clients.

Company Size: Unframe is a Series A funded startup, indicating a growth phase with a team likely ranging from 50-150 employees. This size offers the agility of a startup with increasing structure and resources, providing opportunities for significant individual impact and ownership.

Founded: Founded recently (exact year not specified, but Series A implies post-seed stage), Unframe is in its formative years, characterized by rapid development, a strong focus on product-market fit, and aggressive scaling. This environment values speed, innovation, and a proactive, "builder" mentality.

Team Structure:

• The design function likely sits within the Marketing or Product team, reporting to a Marketing Lead, Head of Brand, or potentially a VP of Marketing/Product.

• As a Senior/Lead role, this designer may be the primary brand design resource, or lead a small team as the company scales.

Methodology:

• Data-driven decision-making with a focus on measurable outcomes, especially in marketing and sales enablement.

• Agile development methodologies for product and marketing initiatives, requiring flexible and iterative design processes.

• Emphasis on rapid prototyping and iteration to test and refine creative concepts and brand messaging.

• Strong focus on customer success and partnership, reflected in the need for clear, trust-building visual communication.

Company Website: unframe.com

📝 Enhancement Note: The company's focus on "AI-first" and "LLM-powered applications" means the brand design needs to be forward-thinking, sophisticated, and capable of demystifying complex technology for enterprise clients. The "flexibility of a consultancy" combined with "speed of a product company" suggests a culture that values both strategic problem-solving and efficient execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior/Lead Designer, indicating a mid-to-senior level position with significant responsibility and autonomy. It requires not only strong execution skills but also the ability to influence brand direction, establish design systems, and potentially mentor junior designers as the team grows. The "Lead" aspect suggests leadership potential and strategic input into brand initiatives.

Reporting Structure: The designer will likely report to a Marketing Director, Head of Brand, or a VP of Marketing/Product. They will work closely with product managers, marketing specialists, sales enablement teams, and executive leadership, requiring strong cross-functional collaboration and communication skills.

Operations Impact: The brand designer's work will directly impact Unframe's ability to attract and retain enterprise clients by shaping perceptions of innovation, reliability, and technical expertise. High-quality visual assets are crucial for sales enablement, marketing campaigns, investor relations, and overall brand reputation, directly contributing to lead generation and revenue growth.

Growth Opportunities:

• Design Leadership: As the company scales, there is a strong potential to grow into a Head of Brand or Design Lead role, managing a team and setting the strategic vision for all visual communications.

• Specialization: Opportunity to deepen expertise in AI/SaaS branding, product visualization, and motion graphics within a high-growth technology sector.

• Strategic Influence: Play a key role in shaping the company's visual identity and brand narrative, influencing go-to-market strategies and product messaging.

• Skill Expansion: Potential to expand into areas like UX/UI design, video production, or broader marketing strategy involvement, given the startup environment.

📝 Enhancement Note: The "Lead" designation implies that this role is not just about execution but also about strategic thinking and potentially guiding the visual direction of the company. The growth opportunities are significant in a fast-paced startup like Unframe, where individuals can quickly take on more responsibility and shape the company's trajectory. Connecting brand design to "sales enablement" and "revenue growth" is critical for demonstrating the role's operational impact.

🌐 Work Environment

Office Type: This is an on-site role, implying a physical office space where collaboration and team interaction are primary. The environment is likely dynamic and fast-paced, typical of a well-funded tech startup.

Office Location(s): The role is open to candidates in Boston, Massachusetts; Jersey City, New Jersey; or New York, New York. These locations offer vibrant tech ecosystems and access to talent.

Workspace Context:

• Collaborative Environment: Expect a culture that encourages open communication, brainstorming, and cross-functional teamwork. This is crucial for translating complex technical concepts into effective visuals.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite, After Effects) and potentially other collaboration tools to facilitate remote and in-office team interactions.

• Team Interaction: Opportunities to engage daily with marketing, product, sales, and leadership teams, fostering a deep understanding of business objectives and customer needs.

Work Schedule: While the role is on-site, the company's global team (USA and Europe) suggests a need for some flexibility to accommodate cross-time zone collaborations. Standard business hours are expected, with potential for occasional extended hours during critical campaign launches or project deadlines.

📝 Enhancement Note: The on-site requirement in major East Coast tech hubs suggests a commitment to in-person collaboration, which is often beneficial for creative roles requiring rapid ideation and feedback. The mention of a "global team" implies that while the primary work location is an office, there might be opportunities or requirements for occasional virtual collaboration across different time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements. Be prepared to discuss your design philosophy and approach.

• Portfolio Presentation & Discussion: A deeper dive into your portfolio, where you'll be asked to walk through key projects, discuss your creative process, decision-making, and the impact of your work. Focus on B2B tech examples and how you translated complex ideas.

• Skills Assessment/Design Challenge: Potentially a small design exercise or case study related to B2B brand design for AI/SaaS, or a discussion around how you would approach specific design problems. This may involve creating a concept for a marketing campaign or sales collateral.

• Team/Leadership Interviews: Meetings with marketing leads, product managers, and potentially founders to assess cultural fit, collaboration style, and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest B2B, SaaS, or enterprise technology design projects. Prioritize those demonstrating brand system development, motion graphics, and complex concept visualization.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the solutions you designed, and the measurable impact or outcome. Use visuals, diagrams, and concise text.

• Highlight B2B & AI Relevance: Emphasize projects that specifically address B2B audiences, executive communication, and the visualization of technical products like AI or SaaS.

• Showcase Motion & Systems: Dedicate a section to your motion graphics reel and examples of brand systems or templates you've built.

• Be Prepared to Discuss Tools: Be ready to talk about your proficiency and specific workflows in Figma, Adobe Creative Suite, and After Effects.

Challenge Preparation:

• Understand Unframe: Research Unframe's mission, target market (large enterprises), product (AI-powered applications), and current marketing efforts.

• B2B AI Messaging: Practice articulating how design can communicate complex AI solutions to non-technical business leaders. Consider visuals for concepts like "LLM-powered applications," "speed to deployment," and "enterprise adoption."

• Brand Consistency: Be ready to discuss how you would ensure brand consistency across various touchpoints in a fast-growing startup.

📝 Enhancement Note: The interview process for a senior design role in a startup will likely focus heavily on portfolio and practical application. Candidates should be ready to demonstrate not just design skill but strategic thinking, problem-solving, and the ability to operate autonomously in a fast-paced environment. The emphasis on "AI" and "enterprise technology" means candidates should be prepared to discuss how they approach visualizing and communicating these specific domains.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency expected for UI elements, presentations, and asset creation.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Photoshop: For image manipulation, digital asset creation, and web graphics.
  • InDesign: For layout and design of marketing collateral, presentations, and sales enablement materials.

• Motion Graphics & Animation Tools:

  • After Effects: Primary tool for creating engaging animated assets, explainer videos, and motion graphics for campaigns and product storytelling. Proficiency is a key requirement.

  • (Alternatively) other motion graphics software like Apple Motion. Analytics & Reporting: While not directly a design tool, understanding how design impacts marketing analytics (e.g., click-through rates on ads, engagement on social media) is beneficial for demonstrating design effectiveness.

CRM & Automation: Familiarity with how design assets are used within CRM or marketing automation platforms (e.g., email templates, landing pages) can be advantageous.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign), and After Effects (or similar) indicates a core technical requirement. This designer needs to be proficient in tools used for both static design and dynamic motion graphics, essential for modern B2B marketing and product communication.

👥 Team Culture & Values

Operations Values:

• Innovation & Speed: Embrace a fast-paced environment where rapid iteration and bringing new ideas to life are paramount. Design solutions should reflect Unframe's cutting-edge AI technology.

• Customer Focus: Prioritize understanding and meeting the needs of enterprise clients, ensuring that all design outputs are clear, trustworthy, and effectively communicate value.

• Collaboration & Ownership: Work collaboratively across teams, taking ownership of design initiatives from concept to completion, and contributing to a shared vision.

• Excellence & Precision: Maintain a high standard of design quality, attention to detail, and brand consistency across all deliverables.

Collaboration Style:

• Cross-functional Integration: Actively engage with marketing, product, sales, and leadership teams to ensure design strategies are aligned with business goals and product roadmaps.

• Feedback & Iteration: Foster a culture of constructive feedback, both giving and receiving, to continually refine designs and improve outcomes.

• Knowledge Sharing: Be willing to share design best practices, insights, and creative approaches with the broader team to elevate overall communication effectiveness.

📝 Enhancement Note: Startups often have a strong emphasis on core values that drive their culture. For Unframe, given its AI focus and enterprise client base, values likely revolve around innovation, technical excellence, customer partnership, and the ability to execute quickly. The designer will need to embody these values in their work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Communicating Complex AI: Visualizing abstract and rapidly evolving AI concepts for a diverse B2B audience, from technical experts to C-suite executives.

• Balancing Brand Consistency with Agility: Maintaining a strong, cohesive brand identity while supporting the rapid iteration and diverse needs of a fast-growing startup.

• Scaling Design Systems: Developing and managing design systems that can efficiently support a wide range of marketing and product needs as the company grows.

• Global Team Collaboration: Working effectively with a distributed team across different time zones, ensuring seamless communication and project execution.

Learning & Development Opportunities:

• Deep Dive into AI/Enterprise Tech: Gain in-depth understanding of AI technologies and enterprise software solutions, enhancing ability to communicate complex technical value propositions.

• Strategic Brand Building: Contribute significantly to shaping a brand from an early stage, gaining experience in strategic brand development and management.

• Motion Graphics & Animation: Develop advanced skills in motion design, essential for modern digital storytelling and product visualization.

• Leadership Development: Potential to grow into a leadership role, mentoring junior designers and influencing broader marketing and product strategies.

📝 Enhancement Note: The challenges for this role are directly tied to the company's industry and stage. Visualizing AI for enterprise clients is a unique challenge, as is maintaining brand integrity in a fast-moving startup. The growth opportunities are significant, particularly in leadership and specialization within a high-demand tech sector.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a brand campaign to introduce a new LLM-powered AI application to Fortune 500 companies?" (Focus on B2B strategy, visualization of complexity, and executive appeal.)

• "Describe your process for building and maintaining a scalable brand system for a growing tech startup." (Emphasize process, collaboration, and adaptability.)

• "How do you translate complex technical concepts, like AI, into clear and compelling visuals for a non-technical executive audience?" (Showcase your storytelling and simplification skills.)

Company & Culture Questions:

• "What interests you about Unframe and our mission to bring AI applications to enterprises?" (Demonstrate research and alignment with company goals.)

• "How do you see brand design contributing to Unframe's growth and success in the competitive AI market?" (Connect design to business objectives and revenue.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating your core strengths (e.g., Brand Systems, Motion Graphics, B2B Tech Visualization).

• Narrative: For each project, clearly define the problem, your role, your process (including tools used), the solution, and the results or impact. Use concise language and compelling visuals.

• Highlight AI/B2B: Explicitly point out projects that showcase your ability to design for enterprise technology and complex AI concepts.

• Motion Reel: Prepare a dedicated, concise reel of your best motion graphics work.

• Q&A Readiness: Anticipate questions about your design choices, challenges faced, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design proficiency but also strategic thinking, business acumen, and an understanding of the B2B AI landscape. Candidates should be ready to articulate how their design work directly supports Unframe's business objectives.

📌 Application Steps

To apply for this Senior/ Lead B2B Brand Designer position at Unframe:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Tailor your portfolio to highlight your strongest B2B brand design, motion graphics, and experience with enterprise technology or AI companies. Prioritize case studies that demonstrate your ability to translate complex concepts into compelling visuals.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, proficiency with required tools (Figma, Adobe Creative Suite, After Effects), and specific accomplishments in B2B branding, campaign design, and sales enablement. Use keywords from the job description.

• Prepare for Portfolio Walkthrough: Be ready to present your portfolio in detail, discussing your creative process, decision-making, and the impact of your work. Practice articulating your contributions to each project.

• Company Research: Thoroughly research Unframe's mission, product offerings, target market, and current branding. Understand how your design skills can directly support their growth and GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.