Senior Graphic Designer - UK

📍 Job Overview

Job Title: Senior Graphic Designer

Company: BJAK

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: April 24, 2026

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Remote (UK-based)

🚀 Role Summary

• Drive visual brand strategy and execution for a leading insurtech platform's expansion into new markets.

• Develop high-impact creative assets across digital, social, and performance marketing channels, with a focus on conversion-driven visuals and storytelling.

• Leverage AI tools to enhance creative concepting and production workflows, staying at the forefront of design technology.

• Collaborate closely with cross-functional marketing and product teams to ensure cohesive campaign delivery and brand consistency.

• Mentor junior designers and contribute to the growth and strategic direction of the creative team.

📝 Enhancement Note: While the core role is Graphic Design, the emphasis on "conversion-driven visuals," "performance marketing," "AI tools," and "collaboration with marketing teams" positions this as a role with significant overlap into Marketing Operations and Creative Operations. The focus on strategic brand storytelling and impact measurement aligns with operations principles.

📈 Primary Responsibilities

• Conceptualize and produce compelling visual assets for diverse marketing initiatives, including digital campaigns, social media content, web graphics, and short-form motion pieces.

• Translate complex creative briefs into visually engaging and strategically aligned designs that drive user acquisition and engagement.

• Partner with content creators, video producers, and performance marketing specialists to ensure a unified and impactful brand narrative across all campaign elements.

• Analyze design performance data and user feedback to iterate on and optimize creative assets for maximum effectiveness.

• Uphold and advance BJAK's brand identity, ensuring design quality, consistency, and adherence to brand guidelines across all touchpoints.

• Support product marketing efforts by creating clear, persuasive visual communications that highlight product value propositions.

• Provide guidance, mentorship, and constructive feedback to junior designers, fostering skill development and contributing to a high-performing creative team.

📝 Enhancement Note: The responsibilities are framed to highlight strategic thinking, data-informed iteration, and cross-functional collaboration, which are key tenets of operations roles. The mention of "conversion-driven visuals" and "optimizing creative assets based on performance insights" directly links design work to business outcomes, a core operations concern.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated experience are paramount. A degree in Graphic Design, Visual Communications, or a related field is often beneficial for building foundational skills.

Experience: 5–8 years of progressive experience in graphic design, motion design, or creative content production, with a proven track record of delivering high-quality visual assets. Experience in a fast-paced startup environment or within performance marketing is highly desirable.

Required Skills:

• Exceptional proficiency in graphic design principles, including layout, composition, typography, and color theory.

• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expertise in motion design tools such as After Effects and Premiere Pro for creating dynamic visual content.

• Proficiency in collaborative design tools like Figma for streamlined teamwork and prototyping.

• Demonstrated ability to translate creative briefs into impactful, brand-aligned visuals that drive desired outcomes.

• Strong understanding of brand systems and the ability to maintain design consistency across multiple platforms.

Preferred Skills:

• Experience producing visual assets specifically for short-form advertisements or commercial campaigns.

• Exposure to performance marketing principles and data-driven creative optimization.

• Familiarity with AI tools for creative ideation, content generation, and production workflows.

• Experience in mentoring junior designers or leading small creative projects.

• Basic knowledge of sound editing or visual effects (VFX).

• Understanding of template usage, visual systems, and brand library management.

📝 Enhancement Note: The emphasis on "conversion-driven," "performance insights," and "AI tools" is crucial for candidates aiming for roles that bridge creative execution with operational efficiency. The requirement for a portfolio demonstrating "design leadership" suggests a need for candidates who can not only execute but also guide and influence.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5-8 years of professional design work, with a strong emphasis on projects demonstrating creative leadership and strategic impact.

• Specific case studies that highlight the design process from brief to execution, detailing problem-solving approaches and rationale behind design decisions.

• Examples of high-impact visuals created for marketing campaigns, social media, web, and advertising, with clear articulation of their objectives and outcomes.

• Demonstrations of proficiency in motion graphics and short-form video content creation.

Process Documentation:

• The ability to articulate a clear and efficient design workflow, from initial concepting and briefing to final asset delivery and optimization.

• Documentation or examples of how design processes have been streamlined or improved for greater efficiency and output quality.

• Evidence of using performance analytics or user feedback to inform and refine design iterations.

📝 Enhancement Note: For a Senior Graphic Designer role with operational undertones, the portfolio is critical. It needs to showcase not just aesthetic skill but also strategic thinking, process efficiency, and an understanding of how design contributes to business metrics. This section emphasizes the "why" and "how" behind the design work, not just the "what."

💵 Compensation & Benefits

Salary Range: £50,000 – £70,000 per annum. This range is competitive for a Senior Graphic Designer role in London, reflecting the experience level, specific skill set, and the company's focus on high-impact creative contributions.

Benefits:

• Competitive salary package.

• Clear growth pathways and opportunities for advancement into creative leadership roles.

• The chance to create high-impact visuals that reach millions of users globally.

• Membership in a dynamic team that values innovation, experimentation, and efficient execution.

• A remote-friendly work environment, supporting BJAK's strategic expansion in London.

Working Hours: The role typically entails a standard 40-hour work week, common for full-time positions. However, the emphasis on speed and meeting deadlines may necessitate occasional flexibility.

📝 Enhancement Note: The salary range is based on current market data for senior-level design roles in London, considering the specified experience level and the tech/startup industry context. The benefits are tailored to highlight career progression and impact, aligning with operations-centric value propositions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Insurtech / Application Platforms), with a strong focus on AI integration. BJAK is a leader in digitizing the insurance industry in Southeast Asia and is expanding its platform development globally.

Company Size: BJAK operates as a "densely talented" team within a "very flat organization," implying a dynamic, agile, and potentially fast-growing company structure. While precise numbers aren't given, the emphasis on hands-on contribution suggests a lean, impactful team.

Founded: The company's founding date is not explicitly stated, but its success in establishing a leading insurance platform in Southeast Asia and its current mission to build new, AI-integrated applications indicate a mature yet forward-thinking organization.

Team Structure:

• The design team, while not explicitly detailed in size, is part of a flat organizational structure where individuals are expected to be hands-on and contribute directly.

• Designers likely collaborate closely with product managers, marketing specialists (content, video, performance), and potentially engineering teams.

Methodology:

• BJAK prioritizes engineering and product excellence, suggesting a data-driven and iterative approach to development and creative output.

• The company culture emphasizes speed, direct contribution, and critical thinking, implying a hands-on, results-oriented methodology.

• The integration of AI points to a forward-looking methodology that embraces new technologies for efficiency and innovation.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The "flat organization" and "densely talented" description suggests a culture where individual contribution and initiative are highly valued, mirroring the expectations in many GTM and Operations roles. The focus on "engineering and product excellence" and "AI integration" provides context for the company's operational and technological priorities.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level of experience. It requires not only strong individual contribution but also the ability to lead, mentor, and contribute strategically to the brand's visual direction. This level often serves as a stepping stone to Creative Director or Head of Design roles.

Reporting Structure: The Senior Graphic Designer will likely report to a Head of Marketing, Creative Director, or a senior marketing leader. They will also be responsible for mentoring junior designers, suggesting a potential for direct reports or team leadership responsibilities over time.

Operations Impact: The role's impact is measured by its contribution to marketing campaign success, brand perception, user acquisition, and engagement. By creating "high-impact," "conversion-driven visuals," the designer directly influences BJAK's business objectives, aligning with the operational goal of driving measurable results.

Growth Opportunities:

• Creative Leadership: Clear pathways exist for advancement into creative leadership positions, such as Lead Designer or Creative Director, managing larger projects and teams.

• Skill Specialization: Opportunities to deepen expertise in specific areas like motion design, AI-driven creative tools, or performance marketing creative strategies.

• Strategic Contribution: The chance to influence brand strategy and visual identity at a critical growth phase for BJAK's global expansion.

📝 Enhancement Note: This analysis frames the design role through an operations lens, emphasizing impact, career progression, and strategic contribution rather than just creative output. The "growth pathways into creative leadership" directly addresses career development, a key concern for operations professionals.

🌐 Work Environment

Office Type: The role is described as "Remote-friendly" with a focus on "BJAK's London expansion." This suggests a hybrid or fully remote model, likely with some in-person collaboration opportunities as the London presence grows, but with substantial flexibility for remote work.

Office Location(s): While the primary focus is remote work within the UK, the mention of London expansion implies potential future office or co-working space presence in London for team collaboration and strategic meetings.

Workspace Context:

• Collaborative Environment: Designers are expected to collaborate closely with content, video, and performance marketing teams, fostering a dynamic and interactive work environment despite the remote setup.

• Technology Focus: Access to industry-standard design software and an emphasis on leveraging AI tools for enhanced creative processes.

• Agile Pace: The "move fast and don't do fluff" culture suggests a dynamic, results-driven workspace where efficiency and direct contribution are paramount.

Work Schedule: A standard 40-hour work week is expected, but the role's nature, particularly in a fast-paced startup environment, may require flexibility to meet project deadlines and campaign timelines.

📝 Enhancement Note: The remote-friendly aspect is highlighted, with a nuance towards London expansion. This suggests a company that embraces modern work arrangements while building a physical presence, a common trend in tech companies aiming to attract talent globally while establishing local hubs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skill set, and alignment with the role's requirements.

• Creative Challenge/Portfolio Review: A practical exercise or in-depth discussion of portfolio pieces to evaluate design thinking, execution quality, problem-solving skills, and understanding of brand strategy. This may involve presenting specific case studies.

• Cross-functional Interview: Discussion with marketing or product team members to assess collaboration skills, communication style, and ability to integrate design with broader campaign objectives.

• Hiring Manager/Leadership Interview: Final discussion focused on cultural fit, leadership potential, strategic vision, and alignment with BJAK's mission and values.

Portfolio Review Tips:

• Strategic Storytelling: Clearly articulate the problem, your role, the process, and the measurable impact of each project. Focus on "conversion-driven" aspects.

• Demonstrate Leadership: Highlight instances where you took initiative, mentored others, or influenced design direction.

• Showcase Versatility: Include a range of work across different media (digital, social, motion) and highlight experience with AI tools if applicable.

• Brand Consistency: Emphasize how you maintain brand integrity while pushing creative boundaries.

• Technical Proficiency: Be prepared to discuss your proficiency with Adobe Creative Suite, Figma, After Effects, and similar tools.

Challenge Preparation:

• Problem-Solving: Be ready to tackle a design challenge that requires rapid ideation and execution, simulating real-world campaign needs.

• AI Integration: Expect questions or tasks related to how you might leverage AI tools in the design process.

• Performance Focus: Prepare to discuss how you would design for specific marketing objectives or optimize visuals based on performance data.

📝 Enhancement Note: This section is crucial for candidates applying to roles that blend creative and operational functions. The emphasis on portfolio as a tool for demonstrating process, impact, and strategic thinking is key. Preparing for a "creative challenge" that tests speed and strategic application is also vital.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for all graphic design tasks).

• Motion Design: After Effects, Premiere Pro (critical for creating short-form motion content and video assets).

• Collaborative Design: Figma (for team collaboration, prototyping, and design system management).

Analytics & Reporting:

• While not a primary designer tool, familiarity with analytics platforms (e.g., Google Analytics, social media insights) to understand design performance is beneficial.

CRM & Automation:

• While designers typically do not directly manage CRM or automation tools, an understanding of how marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) are used to deploy campaigns can inform design strategies.

• Familiarity with digital advertising platforms (e.g., Google Ads, Meta Ads) and their creative requirements.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, After Effects, and Premiere Pro is vital. The inclusion of AI tools as a "plus" or requirement indicates a forward-looking tech stack. Understanding the broader marketing tech stack, even from a user perspective, is valuable for operations-minded creatives.

👥 Team Culture & Values

Operations Values:

• Excellence & Ownership: A commitment to high-quality creative output and taking full responsibility for one's work, mirroring operational accountability.

• Speed & Iteration: The ability to work efficiently, adapt quickly to changing needs, and iterate based on feedback and data.

• Data-Driven Creativity: Utilizing insights from performance metrics to inform and optimize design decisions, aligning creativity with business objectives.

• Innovation & Experimentation: Embracing new technologies (like AI) and exploring novel visual approaches to drive impact.

• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

Collaboration Style:

• Integrated Teams: Designers work closely with content, video, and performance marketing to ensure cohesive campaign narratives.

• Feedback-Oriented: An iterative process where feedback from performance data and stakeholders is actively sought and incorporated.

• Knowledge Sharing: As a senior member, the role involves mentoring and sharing expertise with junior designers.

📝 Enhancement Note: The "flat organization," "move fast," and "no fluff" culture points towards a direct, results-oriented environment. The values emphasize operational efficiency, data utilization, and collaborative problem-solving, which are hallmarks of successful operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-impact creative assets rapidly in a fast-paced environment while maintaining brand integrity and design excellence.

• AI Integration: Effectively incorporating AI tools into the design workflow to enhance efficiency and creativity without compromising originality or quality.

• Data-Driven Optimization: Translating performance analytics into actionable design improvements that demonstrably boost conversion rates and engagement.

• Global Brand Consistency: Ensuring a unified and compelling visual identity across diverse markets as BJAK expands internationally.

Learning & Development Opportunities:

• AI in Design: Opportunities to explore and master emerging AI tools and workflows for creative production.

• Creative Leadership: Development pathways to transition into leading design teams and shaping brand strategy.

• Performance Marketing Creative: Gaining deeper insights and experience in designing for acquisition and conversion within performance marketing channels.

• Industry Exposure: Working on projects for a leading insurtech platform and contributing to its global expansion.

📝 Enhancement Note: By framing challenges and growth in operational terms (efficiency, data, strategy), this section highlights the role's potential for professional development beyond traditional graphic design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a marketing campaign's visual assets. What was your process, and what were the results?" (Focus on data-driven optimization and ROI).

• "How would you approach designing a campaign for a new market, considering cultural nuances and brand consistency?" (Focus on strategic brand application and adaptability).

Company & Culture Questions:

• "What excites you about BJAK's mission and our approach to building businesses with AI?" (Demonstrate research and alignment with company vision).

• "How do you see yourself contributing to a 'flat organization' and a 'densely talented' team?" (Highlight proactivity, collaboration, and ownership).

Portfolio Presentation Strategy:

• Select Impactful Case Studies: Choose 3-5 projects that best showcase your strategic thinking, problem-solving skills, and impact, ideally including examples related to marketing campaigns or conversion-driven visuals.

• Quantify Results: Whenever possible, present metrics and data that demonstrate the success of your designs (e.g., increased click-through rates, engagement, conversions).

• Explain Your Process: Detail your approach from brief to execution, including any challenges, iterations, and how you incorporated feedback or data.

• Highlight Collaboration: Discuss how you worked with marketing, product, or other teams.

• Showcase AI Tool Usage: If you have examples of using AI in your workflow, be ready to discuss them.

📝 Enhancement Note: The interview preparation focuses on demonstrating strategic thinking, data proficiency, and collaborative skills, aligning with operational expectations for a senior role. Preparing to discuss AI integration and performance impact is key.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight experience in graphic design, motion design, marketing campaigns, and any exposure to AI tools or performance marketing. Quantify achievements where possible.

• Curate Your Portfolio: Ensure it prominently features your best work, especially projects demonstrating strategic thinking, conversion-driven design, and leadership. Be prepared to walk through specific case studies.

• Prepare for the Interview: Research BJAK's products, mission, and recent campaigns. Practice articulating your design process, impact, and how you would contribute to their goals.

• Understand the Culture: Familiarize yourself with BJAK's emphasis on speed, data, and AI integration to align your responses with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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