Senior Graphic Designer (Brand & Performance Creative)

📍 Job Overview

Job Title: Senior Graphic Designer (Brand & Performance Creative)

Company: Breakmark

Location: Remote (LATAM-based)

Job Type: Full-Time Contractor

Category: Creative & Media / Marketing Operations

Date Posted: November 4, 2026

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• Drive visual creative strategy for a fast-growing DTC beauty brand, translating brand guidelines and performance data into high-converting marketing assets.

• Produce high-volume, performance-driven creative for paid social (Meta, TikTok, Google Ads), email, and SMS channels, ensuring brand consistency across all digital touchpoints.

• Leverage expertise in design iteration and data analysis to optimize creative based on performance metrics like CTR and ROAS.

• Collaborate closely with performance marketing, CRM, and community specialists to ensure creative impact and rapid campaign deployment.

• Utilize advanced design software and AI tools to enhance workflow efficiency and maintain a premium brand aesthetic.

📝 Enhancement Note: While the title is "Senior Graphic Designer," the core responsibilities and required skills heavily lean into performance marketing creative and conversion-focused design, aligning it with a specialized area within GTM operations. The role requires a blend of strong brand sensibility and a data-driven approach to creative production, indicating a need for an operations-minded designer who understands the "why" behind creative performance.

📈 Primary Responsibilities

• Design and iterate on high-volume, performance-driven ad assets for Meta, TikTok, and Google Ads, including static carousels, text-overlay graphics, and story formats.

• Rapidly produce visual iterations of successful ad concepts, adjusting hooks, color palettes, visual hierarchy, and calls-to-action based on performance data analysis.

• Partner with the Lifecycle/CRM Marketer to design responsive, modular email templates and SMS graphics optimized for mobile rendering.

• Actively protect and maintain brand consistency across all digital touchpoints, ensuring adherence to typography, color palettes, and packaging representation standards.

• Maintain a well-organized, cloud-based design library and strategically employ AI tools (e.g., Midjourney, Photoshop Generative Fill) to accelerate creative production workflows.

• Translate performance data and A/B testing results into actionable design insights for future creative development.

• Collaborate with cross-functional teams including performance marketers, CRM specialists, and community managers to align creative output with campaign objectives and growth strategies.

• Ensure all creative assets meet a high standard of aesthetic quality and brand elevation, even under tight turnaround cycles.

📝 Enhancement Note: The emphasis on "high-volume," "tight turnarounds," and "performance-driven" indicates a need for a designer who can operate efficiently within a GTM operations framework. The responsibility of "turning brand guidelines and performance data into ads" highlights the unique intersection of brand stewardship and data-informed creative optimization crucial for GTM success.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, and digital marketing is expected, often acquired through formal education or equivalent practical experience.

Experience: 5-10 years of professional graphic design experience, with a significant portion focused on consumer, DTC, beauty, personal care, or wellness brands. Proven track record of designing assets that directly contribute to conversion metrics.

Required Skills:

• Design Portfolio: A robust portfolio showcasing consumer, DTC, beauty, personal care, or wellness designs, with a strong emphasis on paid social ads, email marketing campaigns, and brand marketing collateral.

• Performance Acumen: Direct, hands-on experience designing creative assets specifically for conversion; a deep understanding of how typography, layout, visual hierarchy, and compelling hooks influence Click-Through Rates (CTR) and Return on Ad Spend (ROAS).

• Software Mastery: Expert proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator), and Canva.

• Speed with Polish: Demonstrated ability to deliver a high volume of polished, aesthetically clean creative assets within tight production deadlines.

• Brand Guardianship: Ability to meticulously maintain brand consistency in typography, color, and visual elements across all digital platforms.

• Language & Alignment: Professional working English proficiency for seamless communication and full schedule availability during US Eastern business hours (EST/EDT).

Preferred Skills:

• Basic motion design, GIF creation, or short-form video editing skills using tools like CapCut, Adobe Premiere Pro, or After Effects.

• Experience designing and implementing email templates within retention marketing platforms such as Klaviyo.

• Specific experience within the beauty, nail care, or skincare industry.

• Hands-on, practical experience integrating and utilizing AI tools (e.g., Midjourney, Photoshop Generative Fill) within a real-world creative production workflow.

📝 Enhancement Note: The "Performance Acumen" requirement is critical. This isn't just about creating beautiful visuals; it's about creating visuals that perform. Candidates must be able to articulate how their design choices impact business metrics. The emphasis on Figma, Adobe Creative Suite, and Canva suggests a need for versatility and efficiency in tool usage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Creative Case Studies: Showcase specific examples of paid social ads (Meta, TikTok, Google) and explain the creative strategy, design choices, and resulting performance metrics (CTR, ROAS, Conversion Rate).

• Email & SMS Design Examples: Include examples of responsive email templates and SMS graphics, highlighting mobile optimization and modular design approaches.

• Brand Consistency Examples: Demonstrate how brand guidelines were applied and maintained across various digital assets, showing consistency in typography, color, and imagery.

• Iterative Design Process: Present examples where a concept was iterated upon based on performance data or A/B testing results, illustrating the process of refinement.

• Tool Proficiency Showcase: Briefly mention or visually imply proficiency with required tools like Figma, Adobe Creative Suite, and Canva within the portfolio presentation.

Process Documentation:

• While not explicitly a "documentation" role, candidates should be prepared to discuss their personal design workflow and how they manage high-volume production.

• Be ready to articulate how you would organize and maintain a cloud-based design library for efficiency and brand consistency.

• Discuss your process for incorporating performance data and feedback into iterative design cycles.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It serves as the primary evidence of a candidate's ability to blend brand aesthetics with performance-driven results. The "Process & Systems" section focuses on how candidates can demonstrate their operational efficiency and data-informed design approach through their work samples.

💵 Compensation & Benefits

Salary Range: As a Full-Time Contractor based in LATAM for a US-based company, the salary range is estimated to be between $45,000 - $70,000 USD annually, depending on experience, skill set, and specific location within LATAM.

Benefits:

• Competitive Contractor Rate: Reflecting the senior level and specialized skill set.

• Flexible Remote Work: Full autonomy to work from anywhere within Latin America.

• Direct Impact Visibility: Opportunity to see immediate results of your creative work through close collaboration with performance and CRM teams.

• Early-Stage Growth: Be part of a fast-growing beauty brand at a pivotal stage, with potential for future opportunities as the company scales.

• US Eastern Business Hours Alignment: Work within a structured schedule that facilitates collaboration with the US-based team.

Working Hours: Full-time commitment, requiring full schedule availability during US Eastern business hours (typically 9 AM - 5 PM EST/EDT). This ensures seamless collaboration and timely delivery of assets for ongoing campaigns.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for senior-level remote graphic designers with a performance creative focus, particularly for contractors based in Latin America supporting US-based companies. This range accounts for the specialized skills required, the full-time commitment, and the demand for talent experienced in DTC and e-commerce creative. Benefits are typically less comprehensive for contractors than full-time employees but focus on flexibility and direct impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beauty & Personal Care (DTC E-commerce, Retail Partnerships)

Company Size: Early-stage, fast-growing. Specific employee count not provided, but implied to be building out a core in-house growth team.

Founded: Founded by seasoned beauty and consumer leaders, including the former CEO of a global beauty brand and a category-defining DTC consumer brand founder. This indicates a strong leadership foundation and industry expertise.

Team Structure:

• The role is part of a newly forming, top-tier, in-house growth team.

• You will directly collaborate with Performance Marketing, Lifecycle/CRM Marketers, and Community Specialists.

• The team is US-based, with this role being a remote contractor based in LATAM.

• Reporting likely to a Head of Growth, Marketing Director, or Creative Lead within the growth team. Methodology:

• Data-Driven Creative: Emphasis on using performance data (CTR, ROAS) to inform and iterate on creative assets.

• Speed and Agility: High volume of work with tight turnarounds, requiring efficient workflows and rapid iteration.

• Brand Craftsmanship: Maintaining a high standard of design quality and visual taste, ensuring premium brand representation.

• Cross-Functional Collaboration: Close partnership between design, performance, and CRM functions to ensure cohesive and effective marketing campaigns.

• AI Integration: Strategic use of AI tools to enhance workflow efficiency and creative output.

Company Website: https://www.breakmarkhr.com/ (Note: This appears to be a hiring platform URL. The actual company website may differ. A quick search for "Breakmark beauty brand" might yield better results for the consumer brand's official site.)

📝 Enhancement Note: The company's background suggests a culture that values strong leadership, innovation in the beauty space, and a results-oriented approach. The "early-stage, fast-growing" nature means the team is likely dynamic, adaptable, and focused on rapid scaling, with a strong emphasis on measurable outcomes.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can operate independently, drive creative output, and influence visual strategy for performance marketing. It's a hands-on production role with significant responsibility for creative effectiveness.

Reporting Structure: Likely reports to a Marketing Director, Head of Growth, or potentially a Creative Director within the growth team. Close collaboration with Performance Marketing and CRM specialists is expected.

Operations Impact: This role has a direct and measurable impact on revenue through the creation of high-converting ad creatives and optimized email/SMS visuals. The success of the brand's paid social and retention marketing efforts will be significantly influenced by the quality and performance of the creative produced.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise at the intersection of design and performance marketing, becoming a sought-after specialist in DTC growth creative.

• Brand Building Contribution: Play a key role in shaping the visual identity of a rapidly scaling beauty brand across all digital channels.

• Process Improvement: Opportunity to help establish and refine design workflows, asset management systems, and AI integration strategies within the growth team.

• Cross-Functional Skill Development: Gain deeper insights into performance marketing, CRM strategies, and e-commerce operations through close collaboration.

• Potential for Leadership: As the team grows, there may be opportunities to mentor junior designers or lead specific creative initiatives.

📝 Enhancement Note: The growth opportunities are framed around specialization within the GTM operations space – specifically, becoming an expert in performance creative. This role offers a chance to move beyond purely aesthetic design into a more data-informed, results-driven creative function.

🌐 Work Environment

Office Type: Fully remote.

Office Location(s): LATAM-based. Specific countries within Latin America are acceptable.

Workspace Context:

• Global Collaboration: Work within a US-based team from a remote location in Latin America.

• Digital-First Environment: Reliance on cloud-based tools, video conferencing, and digital communication platforms for collaboration.

• Dynamic Pace: Expect a fast-paced environment with high output expectations and tight deadlines, typical of an early-stage, high-growth company.

• Collaborative Culture: Close teamwork with performance marketers, CRM specialists, and community managers is essential for success.

Work Schedule: Full-time commitment, requiring adherence to US Eastern business hours to facilitate real-time collaboration, feedback sessions, and campaign launches. This ensures alignment with the core US-based team's working day.

📝 Enhancement Note: The remote nature and LATAM-based requirement suggest a need for strong self-discipline, excellent time management, and comfort with asynchronous and synchronous communication tools. The requirement to align with US Eastern hours emphasizes the operational necessity of this role within the broader GTM strategy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with role requirements.

• Portfolio Presentation & Skills Assessment: A dedicated session where candidates present their portfolio, focusing on performance creative examples, and potentially complete a short design exercise or discuss hypothetical creative scenarios.

• Cross-Functional Interview: Conversation with key stakeholders (e.g., Performance Marketer, CRM Specialist) to evaluate collaboration style, understanding of conversion metrics, and ability to integrate feedback.

• Founder/Leadership Interview: Final discussion to assess cultural fit, strategic thinking, and long-term potential within the growing company.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate the "why" behind your design choices for performance ads. Quantify results whenever possible (e.g., "This design iteration led to a 15% increase in CTR").

• Showcase Iteration: Include examples of how you've iterated on creative based on data or feedback. This demonstrates adaptability and a data-driven mindset.

• Brand Consistency: Demonstrate your ability to maintain a premium brand aesthetic, even when producing high-volume, performance-focused assets.

• Tool Proficiency: Visually or verbally indicate your expertise with Figma, Adobe Creative Suite, and Canva. Mention any AI tool usage.

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant projects for this specific role.

Challenge Preparation:

• Be ready to discuss how you would approach designing ads for a specific product or campaign objective.

• Prepare to answer questions about how you balance brand aesthetics with conversion goals.

• Think about how you would manage a high volume of creative requests with tight deadlines.

• Consider how you use data and analytics to inform your design decisions.

📝 Enhancement Note: The interview process will likely heavily weigh the portfolio and the candidate's ability to speak intelligently about performance metrics and creative optimization. Candidates should prepare to defend their design choices with data and demonstrate a clear understanding of the GTM funnel.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and efficient asset creation.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating static ad assets.
  • Illustrator: For vector graphics, logos, and layout design.

• Canva: For quick creation of social media graphics and potentially ad variations.

Analytics & Reporting:

• Candidates should be familiar with interpreting data from platforms like Meta Ads Manager, Google Ads, and TikTok Ads Manager to understand creative performance.

• While not designing the reports, understanding key metrics (CTR, ROAS, CPA, Conversion Rate) is crucial. CRM & Automation:

• Email/SMS Platforms: Familiarity with platforms like Klaviyo (preferred) for designing and implementing email and SMS templates is a significant advantage.

• AI Tools:

  • Midjourney: For generating initial concepts or unique visual elements.
  • Photoshop Generative Fill: For rapid image editing, content-aware fill, and asset enhancement.

Other Potential Tools (Nice to Have):

• Motion Graphics/Video Editing: CapCut, Adobe Premiere Pro, After Effects for basic animation or video asset creation.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. The emphasis on AI tools indicates a forward-thinking approach to design production, and candidates should be prepared to discuss their experience and comfort level with these technologies. Familiarity with retention marketing platforms like Klaviyo is also highly valued.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on driving measurable results and achieving business objectives through creative output.

• Data-Informed: Decisions and iterations are guided by performance data and analytics, not just intuition.

• Agile & Efficient: Embracing speed, adaptability, and streamlined workflows to meet high-demand cycles.

• Brand Integrity: Upholding a high standard of visual quality and brand consistency across all touchpoints.

• Collaborative Spirit: Working effectively with cross-functional teams to achieve shared goals.

• Innovation: Openness to leveraging new tools and technologies (like AI) to enhance creative processes.

Collaboration Style:

• Direct & Proactive Communication: Expect clear, concise communication, especially given the remote and cross-functional nature of the team.

• Feedback Loops: Active participation in feedback sessions for creative assets, both giving and receiving constructive criticism.

• Shared Ownership: Understanding that creative success is a team effort, contributing to the overall growth objectives of the brand.

• Digital-First Interaction: Primarily collaborating through digital channels like Slack, email, video calls, and project management tools.

📝 Enhancement Note: The culture likely rewards individuals who are self-starters, comfortable with ambiguity in an early-stage environment, and can translate business needs into impactful creative solutions. The blend of "brand craft" and "performance data" suggests a culture that values both aesthetic quality and measurable business impact.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, Tight Turnarounds: Consistently producing a large number of high-quality assets under demanding deadlines requires exceptional time management and workflow optimization.

• Balancing Brand & Performance: Effectively translating a premium brand identity into visually compelling performance creative that drives conversions without compromising brand integrity.

• Remote Collaboration: Maintaining strong communication and collaboration with a US-based team while being remotely located in LATAM, adhering to specific working hours.

• Rapid Iteration & Learning: Quickly adapting creative based on performance data, A/B test results, and evolving campaign strategies.

• AI Integration Learning Curve: Effectively incorporating new AI tools into established workflows to maximize efficiency and creative output.

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gain invaluable experience understanding the nuances of paid social, email, and SMS marketing from a creative perspective.

• E-commerce Growth Strategies: Learn how creative directly impacts key e-commerce metrics and overall business growth in the competitive beauty industry.

• AI in Creative Production: Become proficient in leveraging cutting-edge AI tools for design workflows, positioning yourself at the forefront of creative technology.

• Brand Building Experience: Contribute significantly to the visual identity and brand narrative of a rapidly scaling DTC company.

• Cross-Functional Expertise: Develop a broader understanding of marketing operations, CRM, and community management through close collaboration.

📝 Enhancement Note: This role presents a significant opportunity for a designer to evolve into a performance-focused creative specialist. The challenges are directly tied to opportunities for skill development and career advancement in the high-demand field of GTM creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad that significantly moved the needle on a performance metric (e.g., CTR, ROAS). What was your process, and what were the key design elements that contributed to its success?" (Focus on quantifiable results and your strategic thinking.)

• "How do you balance maintaining a premium brand aesthetic with the need for high-volume, conversion-focused creative for platforms like TikTok and Meta?" (Highlight your understanding of both brand guardianship and performance optimization.)

• "Walk us through your process for iterating on a creative concept based on performance data or A/B test results. How do you decide what elements to change?" (Demonstrate your data-driven approach and iterative methodology.)

• "How would you approach designing a modular email template system that can be easily adapted for different campaigns and promotions?" (Showcase your understanding of efficiency, scalability, and responsive design.) Company & Culture Questions:

• "What interests you about our brand and the beauty/nail care industry specifically?" (Research the brand's mission, values, and current marketing efforts.)

• "How do you manage your workload and prioritize tasks when faced with multiple urgent creative requests?" (Prepare to discuss your time management and organizational strategies.)

• "Describe your experience working remotely and collaborating with a distributed team. How do you ensure effective communication and alignment?" (Emphasize your self-discipline and communication skills.)

• "What are your thoughts on using AI tools in creative production? How have you incorporated them, or how would you plan to?" (Show enthusiasm for innovation and practical application.) Portfolio Presentation Strategy:

• Lead with Performance: Begin your portfolio review by showcasing your strongest examples of performance-driven creative, clearly stating the objective and the results achieved.

• Tell a Story: For each key project, explain the brief, your strategic approach, the design execution, and the outcome. Connect your design choices directly to business goals.

• Demonstrate Breadth: Include examples that cover paid social, email, and brand assets to show versatility.

• Highlight Iteration: If possible, show before-and-after examples or explain how initial concepts evolved based on feedback or data.

• Be Prepared for Detail: Expect questions about specific design choices, software techniques, and your understanding of the target audience and platform nuances.

📝 Enhancement Note: Interview preparation should focus on demonstrating a clear understanding of how design directly contributes to business objectives within a GTM framework. Candidates need to articulate their process, justify their design decisions with data, and showcase their ability to operate efficiently in a fast-paced, remote environment.

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📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit Your Application: Utilize the provided link through Ashby to submit your resume and portfolio.

• Portfolio Customization: Ensure your portfolio prominently features examples of performance-driven creative for paid social, email, and DTC brands. Clearly articulate the objectives and results for each relevant project.

• Resume Optimization: Tailor your resume to highlight experience with conversion-focused design, proficiency in required software (Figma, Adobe Creative Suite, Canva), and any experience with AI tools or retention marketing platforms. Use keywords from the job description.

• Prepare Your Narrative: Be ready to discuss your design process, how you leverage data to inform creative decisions, and your experience working within tight deadlines and a remote environment during US Eastern business hours.

• Research the Brand: Familiarize yourself with the company's current brand aesthetic, marketing campaigns, and target audience to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.