Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Wounded Warrior Project

Location: Jacksonville, FL, United States

Job Type: Full time

Category: Creative & Media / Art & Design

Date Posted: 2026-09-28

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual storytelling and creative excellence for a mission-driven organization by translating strategic objectives into compelling graphic design solutions.

• Ensure brand consistency and elevate design standards across all organizational communications, supporting programs, fundraising, and advocacy efforts.

• Collaborate with internal teams and external partners to execute integrated creative projects from concept to completion.

• Serve as a senior-level design resource, contributing to the evolution of the organization's brand and visual identity.

📝 Enhancement Note: This role is positioned within a non-profit organization focused on veteran support, implying a need for design that resonates with donors, beneficiaries, and the public, emphasizing impact and mission. The "Senior" title suggests a need for leadership in design thinking and execution, potentially mentoring junior designers and influencing creative strategy.

📈 Primary Responsibilities

• Partner with the Creative Services Associate Director to develop and execute compelling visual concepts and creative solutions for WWP Programs, Resource Development, marketing initiatives, and organizational priorities.

• Translate strategic objectives, campaign goals, and audience insights into engaging visual storytelling that drives awareness, engagement, participation, retention, and support among warriors, families, donors, and advocates.

• Lead the design execution and visual development of assigned campaigns under established creative direction, ensuring high-quality output.

• Ensure consistent application of WWP brand standards, visual identity guidelines, and creative best practices across all creative assets and communication channels.

• Collaborate with copywriters, designers, marketers, photographers, videographers, and agency partners to create high-quality, audience-centered creative experiences.

• Provide creative input, visual recommendations, and brand guidance for photo shoots, video productions, illustrations, and multimedia projects to support engaging, consistent storytelling.

• Present creative concepts, design rationale, and visual recommendations to the Creative Services Associate Director and stakeholders, incorporating feedback to strengthen final deliverables.

• Work closely with cross-functional stakeholders to develop creative solutions that support fundraising, programmatic, advocacy, and enterprise marketing initiatives.

• Identify opportunities to strengthen visual storytelling, creative quality, and brand consistency while supporting the ongoing evolution of WWP's brand and visual identity.

• Apply audience insights, performance data, industry trends, emerging technologies, and best practices to inform creative decisions and optimize campaign effectiveness.

• Support the development of branded materials, environmental graphics, internal communications, teammate merchandise, and licensing initiatives while maintaining visual consistency and quality standards.

• Maintain and contribute to creative templates, design systems, asset libraries, and production standards.

• Manage multiple concurrent creative projects, prioritizing assignments and coordinating timelines to deliver high-quality work on schedule and within established scope.

• Partner with leaders in the Marketing & Communications Operations teams to improve workflows, creative processes, asset management practices, and AI-enabled creative solutions.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative development and hands-on design execution, with a strong emphasis on brand stewardship and cross-functional collaboration. The mention of "AI-enabled creative solutions" suggests a forward-thinking approach to design operations.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in graphic design, visual arts, or a related field. An equivalent combination of applicable education, training, certification, and experience may be considered in lieu of a degree. Experience:

• Five years of experience as a graphic designer or art director, with a supporting portfolio.

• Five years of experience working with design software, including Adobe Creative Cloud applications such as InDesign, Illustrator, and Photoshop.

• Experience developing and executing integrated creative campaigns across digital, print, environmental, and multimedia channels.

• Five years of experience working in an in-house agency or corporate marketing department (preferred).

• Three years of experience with HTML, CSS, and JavaScript (preferred). Required Skills:

• Advanced expertise in art direction, graphic design, visual communications, and brand design.

• Ability to apply conceptual thinking, visual storytelling, campaign development, and design principles across multiple channels.

• Proven success developing and executing integrated multichannel marketing campaigns.

• Strong understanding of branding, typography, layout, user experience (UX) principles, photography, video, and visual communication strategies.

• Demonstrated ability to translate strategic business objectives into compelling creative concepts and visual solutions.

• Excellent presentation, storytelling, and communication skills.

• Strong collaboration skills with the ability to build effective relationships across creative teams and stakeholder groups.

• Ability to receive, interpret, and incorporate creative direction and feedback to strengthen concepts and final deliverables.

• Advanced expertise in design systems, digital design, print production, environmental graphics, and creative concept development.

• Strong project management, organization, and prioritization skills.

• Ability to balance conceptual thinking with hands-on design execution and problem-solving.

• Strong attention to detail and commitment to high-quality creative work.

• Self-starter with strong initiative, sound judgment, and the ability to manage multiple projects.

• Expert-level proficiency in Adobe Creative Cloud applications (InDesign, Illustrator, Photoshop) and related creative tools.

• Working knowledge of Microsoft Office applications and collaboration platforms.

• Unequivocal commitment to the highest standards of personal and business ethics and conduct.

• Mission-driven, guided by core values, and a pleasure to work with. Preferred Skills:

• Adobe Certified Professional (ACP) Certification.

• Adobe Certified Professional specialty credentials.

📝 Enhancement Note: The emphasis on Adobe Creative Cloud expertise is standard for design roles. The preference for HTML, CSS, and JavaScript suggests an understanding of digital design implementation and collaboration with web development teams, which is increasingly important for integrated campaigns. The mention of "design systems" and "asset libraries" points to a need for organized and scalable design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of five years of experience in graphic design or art direction, demonstrating a strong ability to translate strategic objectives into compelling visual solutions across various channels.

• Examples of integrated multichannel marketing campaigns, highlighting the conceptualization, execution, and impact of your design work.

• Demonstrations of expertise in branding, typography, layout, and user experience (UX) principles, with clear articulation of design rationale.

• Case studies that illustrate the application of design systems, digital design, print production, and environmental graphics.

• Evidence of hands-on design execution, problem-solving capabilities, and attention to detail in final deliverables. Process Documentation:

• Include examples of how you have maintained and contributed to creative templates, design systems, and asset libraries to ensure brand consistency and efficient workflow.

• Showcase instances where you applied audience insights, performance data, and industry trends to inform creative decisions and optimize campaign effectiveness.

• Provide insights into your project management approach for handling multiple concurrent creative projects, including prioritization and timeline coordination.

• Illustrate your collaborative process with cross-functional stakeholders, copywriters, marketers, and external partners to achieve high-quality, audience-centered creative experiences.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio should not only display aesthetic skill but also strategic thinking, process management, and the ability to contribute to scalable design operations. Highlighting experience with design systems and asset management will be crucial.

💵 Compensation & Benefits

Salary Range:

• While a specific salary range is not provided, based on industry benchmarks for a Senior Graphic Designer role with 5-10 years of experience in Jacksonville, FL, a competitive annual salary would likely range from $75,000 to $105,000. This estimate considers the cost of living in Jacksonville, the non-profit sector's compensation structures, and the specialized skills required. Benefits:

• Flexible hybrid work schedule (three days in the office, two days work from home).

• Full medical, dental, and vision coverage for both teammates AND family members.

• Competitive pay and performance incentives.

• A fun, mission-focused, and collaborative team environment.

• Opportunities for professional development and training. Working Hours:

• Standard full-time position, likely around 40 hours per week. The hybrid work arrangement offers flexibility, with three days expected in the Jacksonville office and two days available for remote work.

📝 Enhancement Note: The salary estimate is based on aggregated data for similar roles in the specified location and industry, factoring in the experience level. The benefits package is comprehensive, particularly the family coverage for health insurance, which is a significant perk in the non-profit sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Services / Non-profit (Veteran Support)

Company Size: Large (WWP has a significant number of employees, often exceeding 1,000, indicating a well-established organization with robust infrastructure and established processes.)

Founded: 2004 (This relatively recent founding means the organization has grown rapidly, likely with a dynamic and evolving culture focused on impact and efficiency.)

Team Structure:

• The Senior Graphic Designer reports to the Creative Services Associate Director, indicating a structured creative department.

• This role will collaborate closely with other designers, copywriters, marketers, photographers, videographers, and agency partners, highlighting a cross-functional team environment.

• Partnership with Marketing & Communications Operations teams suggests an integrated approach to marketing execution and process improvement. Methodology:

• Emphasis on translating strategic objectives and audience insights into visual solutions.

• Commitment to brand consistency and adherence to visual identity guidelines across all channels.

• Application of performance data, industry trends, and emerging technologies to inform creative decisions and optimize campaign effectiveness.

• Focus on improving workflows, creative processes, and asset management practices, potentially incorporating AI-enabled solutions.

Company Website: https://www.woundedwarriorproject.org/

📝 Enhancement Note: Wounded Warrior Project's mission to honor and empower veterans is central to its culture. This implies a workplace where dedication, impact, and a strong sense of purpose are highly valued. The size and established nature suggest opportunities for structured career growth and access to resources, while the mission focus fosters a passionate and collaborative environment.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor

This role represents a significant step up from a mid-level designer, requiring not only advanced design skills but also the ability to lead creative projects, influence strategy, and contribute to process improvements. The "Senior" designation implies a level of autonomy, problem-solving, and potential mentorship responsibilities within the creative team.

Reporting Structure:

The Senior Graphic Designer reports to the Creative Services Associate Director. This structure suggests a clear chain of command within the creative department, with opportunities for direct guidance from leadership and visibility to higher-level strategic discussions. It also implies a collaborative relationship with peers and cross-functional teams.

Operations Impact:

The Senior Graphic Designer's work directly impacts the organization's ability to connect with its key audiences – warriors, families, donors, and advocates. By creating compelling visual narratives and ensuring brand consistency, this role contributes significantly to:

• Fundraising: Visually appealing campaigns drive donor engagement and contributions.

• Programmatic Reach: Clear and impactful visuals increase awareness and participation in veteran support programs.

• Brand Perception: Consistent and high-quality design strengthens the organization's credibility and reputation.

• Internal Engagement: Effective internal communications foster a strong sense of community and mission alignment among teammates.

Growth Opportunities:

• Creative Leadership: Potential to move into Associate Creative Director or Creative Director roles, managing larger teams and broader creative strategies.

• Specialization: Deepen expertise in specific areas like brand systems, digital design, or campaign development.

• Process Improvement: Lead initiatives to enhance creative workflows, asset management, or the integration of new technologies like AI in design.

• Cross-Functional Expertise: Develop a broader understanding of marketing operations, program management, or fundraising strategies by working closely with these departments.

• Mentorship: Opportunity to mentor junior designers, developing leadership and coaching skills.

📝 Enhancement Note: The growth path for a Senior Graphic Designer in a large non-profit often involves increasing strategic responsibility, leadership in process optimization, and potentially moving into management or specialized creative director roles. The emphasis on operations and AI integration suggests a forward-looking environment where skill development in these areas is valued.

🌐 Work Environment

Office Type: Hybrid Work Environment

The role is based in Jacksonville, FL, with a hybrid work arrangement requiring three days per week in the office and two days remote. This setup aims to balance the benefits of in-person collaboration, team cohesion, and access to office resources with the flexibility and focus that remote work can provide.

Office Location(s):

• Primary office location is Jacksonville, FL. Specific details regarding office amenities or accessibility would need to be confirmed directly with the organization. Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest an environment where teamwork and idea-sharing are encouraged, both in person and virtually.

• Operations Tools and Technology: As a Senior Graphic Designer, access to robust design software (Adobe Creative Cloud) and potentially project management or asset management tools is expected. The mention of "AI-enabled creative solutions" indicates a commitment to leveraging technology for efficiency.

• Team Interaction: The hybrid schedule means opportunities for direct interaction with colleagues and stakeholders on office days, while remote days allow for focused design work.

Work Schedule:

• Standard full-time hours, likely around 40 hours per week. The hybrid arrangement provides flexibility in managing work-life balance, allowing for focused individual work and collaborative team sessions.

📝 Enhancement Note: The hybrid model is a key feature, indicating a modern work environment that values flexibility. For operations roles, understanding how this hybrid model impacts team collaboration, project synchronization, and access to resources is important.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio to assess qualifications and creative output.

• Portfolio Presentation/Interview: Candidates will likely be asked to present their portfolio, discussing specific projects, design rationale, and how their work aligns with the organization's mission and brand. Be prepared to discuss your process, challenges, and solutions.

• Skills Assessment: May include a design challenge or case study to evaluate practical design skills, problem-solving abilities, and conceptual thinking under time constraints. Focus on how you would approach a brief relevant to WWP's mission.

• Behavioral/Team Fit Interview: Questions assessing collaboration skills, ability to receive feedback, mission alignment, and cultural fit within the WWP team.

• Final Interview: Potentially with senior leadership to discuss strategic contributions and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase a range of skills (branding, campaign design, digital, print). Prioritize projects that demonstrate your ability to translate strategy into impactful visuals.

• Tell a Story: For each project, clearly articulate the client's/organization's objective, your role, the challenges faced, your design process and rationale, and the measurable results or impact.

• Highlight Brand Stewardship: Showcase examples where you successfully applied or evolved brand guidelines, ensuring consistency and visual integrity.

• Demonstrate Process: Be ready to discuss your workflow, from concept development and iteration to final production and collaboration with other teams or vendors.

• Quantify Impact: Where possible, include metrics or outcomes that demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, campaign success).

• Tailor to WWP: Select projects that align with the non-profit sector or demonstrate an understanding of mission-driven communication.

Challenge Preparation:

• Understand the Mission: Familiarize yourself with Wounded Warrior Project's mission, values, target audiences, and recent campaigns.

• Anticipate Briefs: Be prepared for design challenges that might involve creating assets for fundraising campaigns, program awareness, or internal communications.

• Focus on Strategy: Demonstrate how your design choices support strategic objectives and resonate with specific audiences.

• Showcase Efficiency: Highlight your ability to deliver high-quality work efficiently, managing timelines and resources effectively.

• Communicate Your Process: Clearly articulate your thought process, design decisions, and how you would approach the challenge within the given parameters.

📝 Enhancement Note: A strong portfolio is paramount for this role. Emphasize projects that showcase strategic thinking, brand consistency, and the ability to create compelling visuals for a mission-driven organization. The interview process will likely assess both creative talent and operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite (Expert Level):

  • InDesign: For layout design, print production, and creating multi-page documents (brochures, reports, environmental graphics).
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Photoshop: For image editing, retouching, digital asset creation, and compositing.

• Other Creative Tools: Proficiency in related creative software and tools for digital asset creation and manipulation.

• Collaboration Platforms: Experience with tools like Microsoft Teams, Slack, or similar platforms for team communication and project management.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts analytics and reporting is beneficial. Familiarity with web analytics (e.g., Google Analytics) and how design elements influence user behavior or campaign performance metrics would be an asset. CRM & Automation:

• Working knowledge of Microsoft Office applications (Word, PowerPoint, Excel) for general business tasks, presentations, and documentation.

• Potential exposure to marketing automation platforms or CRM systems to understand how visual assets are integrated into campaigns, though direct management is unlikely for this role.

📝 Enhancement Note: Expert proficiency in Adobe Creative Cloud is non-negotiable. The mention of "AI-enabled creative solutions" suggests openness to exploring and utilizing emerging AI design tools for efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to the Wounded Warrior Project's mission of honoring and empowering warriors and their families. This value translates into a desire to create work that has a tangible positive impact.

• Excellence & Quality: A dedication to producing high-quality creative work that upholds the organization's brand standards and effectively communicates its message.

• Collaboration & Teamwork: An emphasis on working effectively with colleagues across departments and with external partners to achieve common goals.

• Integrity & Ethics: A commitment to the highest standards of personal and business ethics, reflecting the trust placed in the organization by its stakeholders.

• Innovation & Adaptability: A willingness to explore new technologies (like AI in creative solutions), industry trends, and best practices to continuously improve creative output and processes.

Collaboration Style:

• Cross-Functional Integration: The role requires active collaboration with marketing, communications, program teams, and potentially fundraising departments to ensure creative solutions align with broader organizational objectives.

• Feedback-Oriented: A culture where constructive feedback is given and received positively to refine creative concepts and deliverables.

• Partnership Approach: Working closely with copywriters, photographers, videographers, and agency partners to create cohesive and impactful integrated campaigns.

• Process Improvement Focus: A collaborative spirit aimed at optimizing creative workflows, asset management, and the overall efficiency of the creative services function.

📝 Enhancement Note: The culture at WWP is likely driven by a shared passion for its mission. For operations roles, understanding how these values translate into daily work, decision-making, and team dynamics is crucial for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Mission Impact with Brand Standards: Consistently creating visually compelling designs that resonate emotionally with diverse audiences (warriors, donors, public) while strictly adhering to established brand guidelines.

• Managing Diverse Stakeholder Needs: Effectively translating the strategic objectives and feedback from various internal departments (programs, fundraising, advocacy) into cohesive creative assets.

• Adapting to Evolving Technologies: Staying current with design trends and integrating new tools, particularly AI-enabled solutions, into existing workflows without compromising quality or brand integrity.

• Prioritizing and Managing Multiple Projects: Juggling numerous concurrent projects with competing deadlines and resource constraints in a fast-paced non-profit environment.

• Maintaining Creative Freshness: Continuously innovating and developing fresh, engaging visual concepts that keep the organization's communications relevant and impactful over time.

Learning & Development Opportunities:

• Advanced Design Software & AI Tools: Opportunities to deepen expertise in Adobe Creative Cloud and explore emerging AI-powered design tools for enhanced efficiency and creativity.

• Brand Strategy & Development: Involvement in evolving the organization's visual identity and contributing to high-level brand strategy discussions.

• Cross-Functional Project Leadership: Leading design aspects of major campaigns and initiatives, gaining exposure to broader marketing, fundraising, and programmatic strategies.

• Mentorship and Skill Development: Potential to mentor junior designers and gain leadership experience, as well as participate in workshops and training focused on creative leadership and operations.

• Industry Best Practices: Staying abreast of design trends, user experience principles, and best practices in non-profit marketing and communications.

📝 Enhancement Note: The challenges and growth opportunities are typical for a senior role in a dynamic non-profit. The emphasis on AI and process improvement suggests a focus on operational efficiency and future-proofing skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex strategic objectives into a clear and compelling visual narrative for a diverse audience. How did you approach this, and what was the outcome?" (Focus on your process, audience consideration, and results.)

• "How do you ensure brand consistency across multiple channels and projects, especially when working with different stakeholders or external partners?" (Highlight your understanding of brand guidelines, asset management, and communication strategies.)

• "Walk us through a campaign you led from concept to completion. What were the key challenges, how did you overcome them, and what was the impact of your design?" (Be prepared to present 1-2 strong portfolio pieces.) Company & Culture Questions:

• "What draws you to Wounded Warrior Project's mission, and how do you see your design skills contributing to our cause?" (Connect your passion and skills to the organization's purpose.)

• "How do you approach receiving and incorporating constructive feedback on your designs, especially from stakeholders who may not have a design background?" (Demonstrate your collaboration and adaptability.)

• "Describe your experience working in a hybrid environment and collaborating with remote team members. How do you ensure effective communication and productivity?" (Address your comfort with hybrid work and virtual collaboration tools.) Portfolio Presentation Strategy:

• Structure Your Presentation: Begin with a brief overview of your career and philosophy. For each project, clearly state the objective, your role, the challenge, your solution (with visual examples), and the outcome/impact.

• Highlight Strategic Thinking: Emphasize why you made specific design choices, linking them back to project goals, audience insights, and brand requirements.

• Showcase Process & Problem-Solving: Be ready to discuss your workflow, the tools you used, and how you navigated any challenges or iterations.

• Quantify Impact: Use metrics or specific achievements whenever possible to demonstrate the effectiveness of your designs.

• Tailor to WWP: Select projects that align with the non-profit sector, mission-driven communication, or demonstrate experience with campaigns that require strong emotional resonance and clear calls to action.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, operational efficiency, and a genuine commitment to the organization's mission. Be ready to showcase your best work and articulate the impact of your designs.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Wounded Warrior Project's Workday job portal.

• Portfolio Customization: Ensure your portfolio prominently features at least 5-7 of your strongest, most relevant projects. Prioritize those demonstrating strategic thinking, brand stewardship, campaign execution across multiple channels (digital, print, environmental), and impact. Tailor your presentation to highlight how your skills align with WWP's mission and visual identity.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience in graphic design/art direction, expert-level proficiency in Adobe Creative Cloud, and success in developing integrated campaigns. Quantify achievements where possible and include keywords like "visual storytelling," "brand design," "campaign development," and "cross-functional collaboration."

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design rationale, process, and the impact of your work. Prepare to discuss your experience with brand consistency, stakeholder management, and working within a hybrid environment. Research WWP's mission, values, and recent communications.

• Company Research: Deeply understand Wounded Warrior Project's mission, target audiences (warriors, families, donors, advocates), and current brand messaging. Familiarize yourself with their website and any recent campaigns to better tailor your application and interview responses to their specific needs and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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