Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Trulieve

Location: Remote (with presence in multiple US locations)

Job Type: Full-Time

Category: Marketing / Art & Design

Date Posted: 2026-09-11

Experience Level: 10+ Years

Remote Status: Remote OK

🚀 Role Summary

• Design and execute high-impact digital promotional creative for weekly campaigns, product launches, and seasonal initiatives within a high-volume retail environment.

• Develop compelling digital assets across email, web, landing pages, paid media, organic social, CRM, and e-commerce platforms to drive customer engagement and business results.

• Collaborate closely with Creative, Marketing, Brand, and Digital teams to translate campaign briefs into effective, on-brand creative solutions.

• Manage multiple projects simultaneously in a fast-paced, deadline-driven setting, ensuring exceptional attention to detail and adherence to brand identity systems.

📝 Enhancement Note: This role is specifically for a Senior Graphic Designer focused on digital marketing and retail promotions, requiring a strong understanding of consumer packaged goods (CPG) and e-commerce. The emphasis on "high-volume retail environment" and "digital promotions that drive customer engagement and business results" indicates a need for designers who can translate marketing objectives into visually effective assets that directly impact sales and brand perception. The "Remote OK" status with multiple potential office locations suggests a distributed team structure, requiring strong self-management and communication skills.

📈 Primary Responsibilities

• Design and execute digital promotional creative for weekly campaigns, product launches, seasonal initiatives, and ongoing retail marketing efforts.

• Create engaging layouts and digital assets across email, web, landing pages, paid media, organic social, CRM, and e-commerce platforms.

• Design within established brand identity systems while bringing each brand's unique personality to life through thoughtful, engaging digital creative.

• Balance brand consistency with creative exploration by developing fresh promotional concepts that reinforce brand recognition while supporting campaign objectives.

• Develop promotional creative that balances strong visual storytelling with merchandising priorities, promotional messaging, and conversion goals.

• Adapt campaign creative across multiple formats and digital placements while maintaining brand consistency and creative excellence.

• Collaborate closely with Creative, Marketing, Brand, and Digital teams to translate campaign briefs into effective creative solutions.

• Manage multiple projects simultaneously in a fast-paced, deadline-driven environment while maintaining exceptional attention to detail.

• Prepare production-ready assets that meet digital platform specifications and quality standards.

• Maintain and evolve digital templates, design systems, and reusable creative components to improve efficiency, scalability, and creative consistency.

• Stay current on digital design trends, platform best practices, and emerging technologies.

• Contribute ideas that improve creative quality, workflow efficiency, and the overall customer experience.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate at a senior level, focusing not just on execution but also on strategic contribution to creative quality, workflow efficiency, and customer experience. The emphasis on "balancing brand consistency with creative exploration" and "balancing strong visual storytelling with merchandising priorities, promotional messaging, and conversion goals" indicates a strategic approach to design that directly supports business objectives.

🎓 Skills & Qualifications

Education: Not specified, but professional experience and portfolio are emphasized.

Experience: Minimum 10 years of professional digital design experience, including at least 5 years in a Senior Designer or Lead Designer role.

Required Skills:

• Proven experience producing high-volume promotional creative in a fast-paced marketing environment.

• Strong understanding of digital marketing best practices across email, web, social media, paid media, CRM, and e-commerce.

• Expert knowledge of typography, layout, visual hierarchy, color, and digital design principles.

• Demonstrated ability to work within established brand identity systems while developing creative, engaging campaigns that reinforce each brand's unique voice and personality across digital channels.

• Exceptional organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.

• Strong communication and collaboration skills with the ability to work effectively across cross-functional teams.

• Expert proficiency in Figma, Adobe Creative Cloud, and Adobe Experience Manager (AEM).

• Self-motivated with a strong sense of ownership, creative problem-solving skills, and the ability to consistently deliver high-quality work at scale. Preferred Skills:

• Experience supporting promotional retail calendars and high-volume marketing campaigns.

• Experience creating digital creative for merchandising, promotional pricing, and retail offers.

• Experience working with consumer packaged goods (CPG), retail, or highly regulated brands.

• Experience with motion graphics or animation using Adobe After Effects.

• Experience leveraging AI-powered creative tools to improve design efficiency, production workflows, and creative ideation.

• Experience designing responsive digital experiences and working within component-based design systems.

📝 Enhancement Note: The extensive experience requirement (10+ years, with 5+ in a senior role) underscores the seniority of this position. The explicit requirement for "expert proficiency" in Figma, Adobe Creative Cloud, and AEM, alongside a strong portfolio, are critical qualifications. The preference for CPG, retail, or regulated brand experience is highly relevant given Trulieve's industry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate extensive digital campaign execution, including promotional marketing, email design, web design, landing pages, digital advertising, and responsive layouts.

• Showcase the ability to produce high-volume promotional creative in a fast-paced marketing environment.

• Highlight experience working within established brand identity systems and adapting creative across multiple digital channels.

• Include examples of how design decisions supported merchandising priorities, promotional messaging, and conversion goals.

• Present examples of creating and managing reusable creative components or design systems to enhance efficiency. Process Documentation:

• Illustrate understanding of workflow optimization for high-volume creative production, particularly for retail promotions.

• Provide examples of how designs were adapted and scaled across various digital platforms (email, web, social, paid media, CRM, e-commerce).

• Showcase experience in preparing production-ready assets that meet specific digital platform specifications and quality standards.

📝 Enhancement Note: A strong portfolio is explicitly required, emphasizing practical application in high-volume, deadline-driven digital marketing and retail contexts. The ability to demonstrate process efficiency through examples of template usage, design systems, and production-ready asset creation will be key.

💵 Compensation & Benefits

Salary Range: Commensurate with experience.

Benefits:

• Comprehensive benefits package.

• Paid time off.

Working Hours: 40 hours per week (standard full-time).

📝 Enhancement Note: The job description mentions "Salary will be commensurate with experience" and a "comprehensive benefits package including paid time off." For a Senior Graphic Designer with 10+ years of experience, particularly in a specialized industry like cannabis retail and with required proficiencies in Figma, Adobe Creative Cloud, and AEM, the salary range in markets like Phoenix, AZ; Cincinnati, OH; Clearwater, FL; Miami, FL; or Tallahassee, FL is estimated to be between $95,000 - $130,000 annually. This estimate is based on industry benchmarks for senior digital designers, considering the high-demand skill set and the company's position as a leading retailer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis Retail (a highly regulated and rapidly growing industry). Trulieve is recognized on TIME's America's Best Companies 2026 List, highlighting strong employee satisfaction, financial strength, and sustainability transparency.

Company Size: Large (implied by "world’s largest cannabis retailer" and TIME's recognition).

Founded: Not specified, but Trulieve has established itself as a major player in the cannabis industry.

Team Structure:

• The role reports to the Associate Creative Director (Medical), indicating a structured creative department.

• Collaboration is expected with Creative, Marketing, Brand, and Digital teams, suggesting a matrixed or cross-functional operational model.

• The emphasis on supporting both "recreational and medical markets" implies a diverse set of stakeholders and potential brand guidelines to manage. Methodology:

• Data-driven creative execution is implied through the focus on "customer engagement and business results," "conversion goals," and "improving creative quality, workflow efficiency."

• Workflow planning and optimization are key, as evidenced by the need to improve efficiency, scalability, and consistency through templates and design systems.

• Automation and efficiency practices are encouraged, with a preference for candidates experienced with AI-powered creative tools.

Company Website: https://www.trulieve.com/

📝 Enhancement Note: Trulieve's recognition by TIME signifies a commitment to employee well-being and operational excellence. The industry context (cannabis retail) means designers must be adept at navigating regulations and brand representation within a sensitive market, while also driving commercial success.

📈 Career & Growth Analysis

Operations Career Level: Senior Designer, indicating a high level of individual contribution and potential mentorship. This role is crucial for executing the company's visual marketing strategy.

Reporting Structure: Reports to an Associate Creative Director, suggesting a clear path for creative leadership and strategic alignment.

Operations Impact: Direct impact on customer engagement, conversion rates, and brand perception through the creation of compelling digital promotions that drive sales in both recreational and medical markets.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in digital marketing design for CPG/retail, advanced AEM usage, and potentially motion graphics or AI creative tools.

• Leadership Potential: Potential to move into Lead Designer roles, manage junior designers, or contribute more significantly to creative strategy and direction within the marketing department.

• Industry Specialization: Develop deep expertise in the unique design challenges and opportunities within the regulated cannabis industry.

📝 Enhancement Note: This senior role offers significant impact and the opportunity to hone specialized design skills within a dynamic and growing industry. Growth potential likely lies in increased strategic input, team leadership, or specialization within the company's diverse market segments.

🌐 Work Environment

Office Type: Remote work is available, indicating a distributed or hybrid work model. While multiple office locations are listed, the primary designation is "Remote."

Office Location(s): Phoenix, AZ; Cincinnati, OH; Clearwater, FL; Miami, FL; Tallahassee, FL; Marietta, GA; Tempe, AZ; Dallas, TX; Reading, PA; Houston, TX; McKeesport, PA; Columbus, OH; Denver, CO; Cranberry Township, PA; Orlando, FL; Scottsdale, AZ; King Of Prussia, PA.

Workspace Context:

• A highly collaborative environment is implied, requiring strong communication and partnership with Creative, Marketing, Brand, and Digital teams.

• Access to industry-standard design tools (Figma, Adobe Creative Cloud, AEM) is essential for productivity.

• Opportunities for interaction will likely be through digital collaboration platforms and virtual team meetings.

Work Schedule: Standard 40-hour work week. Flexibility may be available, but the role demands meeting tight deadlines in a fast-paced environment.

📝 Enhancement Note: The remote nature of the role necessitates strong self-discipline and proactive communication. While not office-bound, the listed locations may indicate hubs for optional in-person collaboration or team events, providing flexibility for employees in those regions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with role requirements.

• Portfolio Presentation: Candidates will likely present their portfolio, discussing specific projects, design process, challenges, and outcomes. Focus on digital campaigns, high-volume retail promotions, and brand consistency.

• Skills Assessment: Potential technical assessment or case study focusing on Figma, Adobe Creative Cloud, AEM, and problem-solving for digital marketing briefs.

• Cross-functional Interviews: Meetings with Creative Directors, Marketing stakeholders, and potentially Brand Managers to evaluate collaboration, communication, and strategic thinking.

• Final Interview: Discussion of cultural fit, career aspirations, and alignment with Trulieve's mission.

Portfolio Review Tips:

• Curate your portfolio to prominently feature digital marketing campaigns, email designs, web banners, social media assets, and responsive layouts.

• Include 2-3 detailed case studies showcasing your process from brief to execution, highlighting how you balanced brand identity with campaign objectives and conversion goals.

• Quantify your impact where possible (e.g., "designed promotional creative that contributed to a X% increase in online sales").

• Demonstrate your experience with high-volume production, adapting creative across multiple platforms, and working within established brand guidelines.

• Be prepared to discuss your proficiency in Figma, Adobe Creative Cloud, and AEM, and how you leverage these tools for efficiency and quality. Challenge Preparation:

• Anticipate a design challenge that requires creating promotional assets for a specific product launch or campaign, under a tight deadline.

• Be ready to articulate your design strategy, rationale for creative choices, and how your design meets the brief's objectives (e.g., driving traffic, increasing conversion).

• Prepare to discuss your experience with AEM and how you would manage and scale creative assets within such a system.

📝 Enhancement Note: The portfolio review is critical. Candidates should strategically select projects that align with the requirements of a Senior Graphic Designer in a high-volume retail and digital marketing context. Demonstrating an understanding of conversion goals and brand consistency is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency required for digital design, prototyping, and collaboration.

• Adobe Creative Cloud: Expert proficiency required, including Photoshop, Illustrator, and InDesign.

• Adobe Experience Manager (AEM): Expert proficiency required, indicating its central role in content management and digital asset deployment.

Analytics & Reporting:

• Familiarity with analyzing performance data for digital marketing campaigns to inform design decisions. CRM & Automation:

• Experience designing assets for CRM platforms.

• Preference for experience with AI-powered creative tools to enhance efficiency and ideation.

📝 Enhancement Note: AEM expertise is a key differentiator and indicates that this role involves more than just graphic design; it includes an understanding of content management systems and how assets are deployed and managed at scale.

👥 Team Culture & Values

Operations Values:

• Passion for Helping Others: Aligned with Trulieve's mission to bring patients relief.

• Purpose-Driven Work: Contributing to a growing industry with a focus on patient well-being and trust.

• Excellence & Quality: Delivering high-quality work at scale, maintaining meticulous attention to detail.

• Innovation & Efficiency: Staying current with trends, exploring fresh creative concepts, and contributing to workflow improvements.

• Collaboration: Working effectively with cross-functional teams to achieve common goals.

Collaboration Style:

• Highly collaborative, working closely with Creative, Marketing, Brand, and Digital teams.

• Emphasis on clear communication, translating briefs into effective solutions, and contributing ideas for improvement.

• Likely involves iterative feedback loops and a proactive approach to problem-solving within project teams.

📝 Enhancement Note: The company culture emphasizes purpose, passion, and a commitment to quality and innovation. This role requires a designer who can integrate seamlessly into a cross-functional team and contribute to a mission-driven organization.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Demands: Consistently producing a large volume of high-quality creative assets under tight deadlines.

• Brand Management: Balancing multiple brand identities and ensuring consistency across diverse digital channels.

• Regulatory Environment: Designing within the constraints of a highly regulated industry (cannabis).

• Remote Collaboration: Maintaining effective communication and collaboration in a remote work setting.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Deepen expertise in AEM, Figma, and potentially AI creative tools.

• Industry Expertise: Gain specialized knowledge in the cannabis retail market and its unique design considerations.

• Strategic Creative Input: Opportunity to influence campaign strategy and creative direction.

• Mentorship: Potential to mentor junior designers and contribute to team development.

📝 Enhancement Note: This role presents opportunities to refine skills in high-pressure, high-output creative environments and to develop expertise in a specialized, growing industry. Overcoming the challenges will foster significant professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a highly regulated industry. What were the key challenges and how did you address them?" (Focus on compliance, brand consistency, and effective communication).

• "Walk us through a complex digital campaign you designed from concept to execution. What was your process, what tools did you use, and what were the results?" (Highlight portfolio case studies, emphasis on conversion, and AEM/Figma usage).

• "How do you balance maintaining brand identity with creating fresh, engaging promotional creative for different campaigns and products?" (Focus on brand guidelines, creative exploration, and strategic messaging). Company & Culture Questions:

• "What do you know about Trulieve and our mission? How does your design philosophy align with our values?" (Research Trulieve's mission, TIME recognition, and patient-focused approach).

• "Describe your experience working in a fast-paced, high-volume marketing environment. How do you manage your workload and prioritize tasks?" (Emphasize organizational skills, time management, and proactive communication).

• "How do you approach collaboration with cross-functional teams (Marketing, Brand, Digital) when working remotely?" (Focus on communication tools, proactive updates, and building relationships virtually). Portfolio Presentation Strategy:

• Structure your presentation around 2-3 key projects that best demonstrate your experience with digital promotions, high-volume retail, and brand systems.

• For each project, clearly articulate the brief, your role, your design process, the tools used (especially Figma, Adobe CC, AEM), the challenges faced, and the measurable outcomes or impact.

• Be prepared to discuss how your designs met conversion goals and reinforced brand identity.

• Showcase your ability to adapt creative across various digital platforms and formats.

📝 Enhancement Note: Candidates should prepare to demonstrate not just creative talent but also strategic thinking, project management capabilities, and an understanding of how design drives business results within a regulated retail environment.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application directly through Trulieve's official careers site or authorized recruitment channels to avoid processing delays.

• Customize your resume to highlight your 10+ years of digital design experience, with a strong emphasis on senior-level contributions, high-volume retail promotions, and proficiency in Figma, Adobe Creative Cloud, and AEM.

• Prepare your portfolio, ensuring it prominently features digital campaign execution, email design, web assets, social media creative, and responsive layouts relevant to CPG/retail markets.

• Practice presenting your portfolio, focusing on case studies that demonstrate your process, problem-solving abilities, and impact on conversion goals and brand consistency.

• Thoroughly research Trulieve, its mission, its TIME recognition, and the cannabis industry to articulate your alignment with the company's values and operational context during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.