Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: mazeed

Location: Giza, Giza, Egypt

Job Type: FULL_TIME

Category: Design & Creative Operations

Date Posted: 2026-09-16

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the conceptualization and execution of impactful visual designs that align with mazeed's brand identity and strategic business objectives.

• Drive creative strategy for marketing campaigns, digital assets, and product branding, ensuring a cohesive and compelling user experience.

• Develop and maintain robust design systems and brand guidelines to ensure consistency and scalability across all touchpoints.

• Collaborate closely with Marketing, Product, and Development teams to translate business needs into innovative and effective design solutions.

• Champion the adoption of AI-assisted design tools and emerging technologies to enhance efficiency and creative output within the design function.

📝 Enhancement Note: While the provided job description focuses on graphic design, the company's nature as a financial management platform with a strong emphasis on digital transformation and e-invoicing suggests that operations-minded candidates will be valued. This role bridges creative execution with business strategy, requiring an understanding of how design impacts operational efficiency and customer acquisition in a regulated industry.

📈 Primary Responsibilities

• Spearhead the design and development of visually compelling assets for diverse platforms including marketing campaigns, social media, website, presentations, and internal communications.

• Architect and manage comprehensive design systems and brand guidelines, ensuring brand consistency and empowering teams to create on-brand materials efficiently.

• Partner with Marketing, Product, and Engineering teams to develop creative concepts and visual strategies that support go-to-market initiatives and product development roadmaps.

• Proactively research and integrate current design trends, industry best practices, and innovative technologies, including AI-assisted design tools, to elevate the company's visual presence.

• Oversee the production process for all design deliverables, ensuring quality, accuracy, and optimization for both digital and print mediums.

• Manage relationships and workflows with external vendors, printers, and freelancers to ensure timely and high-quality execution of design projects.

• Contribute to the overall strategic direction of brand communication, ensuring design efforts directly support mazeed's mission of automating accounting and simplifying financial compliance.

📝 Enhancement Note: The "AI adoption in content creation" KPI and the mention of "AI-assisted design tools" indicate a forward-thinking approach. Candidates demonstrating an understanding of how AI can optimize design workflows and enhance creative output will be highly valued. This is particularly relevant in operations, where efficiency gains are paramount.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communication, or a closely related field is preferred.

Experience: 5+ years of progressive professional experience in graphic design, with a proven track record of leading design initiatives and delivering high-impact visual solutions.

Required Skills:

• Mastery of design software within the Adobe Creative Suite (Photoshop, Illustrator, InDesign) and collaborative design platforms like Figma.

• Proven expertise in developing and implementing comprehensive design systems and brand guidelines.

• Strong command of typography, color theory, composition, and visual hierarchy to create impactful and aesthetically pleasing designs.

• Demonstrated ability to manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines in a fast-paced environment.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design rationale and influence stakeholders.

• Experience with AI-assisted design tools for marketing and content creation purposes. Preferred Skills:

• Proficiency in Canva for rapid asset creation and team enablement.

• Experience with motion graphics, animation, or video editing software (e.g., After Effects, Premiere Pro).

• Understanding of UX/UI principles and how they integrate with graphic design for digital products.

• Familiarity with financial technology (FinTech) or SaaS industry aesthetics and communication needs.

📝 Enhancement Note: The "5+ years of professional experience" coupled with the "Senior" title suggests a need for candidates who can not only execute but also strategize and mentor. The emphasis on "leadership skills" and "leading design discussions" implies a role that requires strategic thinking and the ability to guide junior designers or cross-functional teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of diverse projects demonstrating expertise across branding, marketing campaigns, digital assets, and potentially product interfaces.

• Case studies that highlight your process, from initial concept and problem definition to final execution and impact measurement.

• Examples showcasing the development and application of design systems and brand guidelines.

• Demonstrations of proficiency with key design tools including Adobe Creative Suite, Figma, and Canva.

• Evidence of using AI-assisted tools to enhance design workflows or creative output. Process Documentation:

• Showcase your approach to translating business objectives and user needs into visual design solutions.

• Detail your process for collaborating with cross-functional teams, including how you gather requirements, present concepts, and incorporate feedback.

• Illustrate your methodology for maintaining brand consistency and updating design systems.

• Provide examples of how you manage project timelines, prioritize tasks, and ensure timely delivery of design assets.

📝 Enhancement Note: For a Senior Graphic Designer role, particularly in a company focused on operational efficiency like mazeed, a portfolio should emphasize not just aesthetic quality but also the strategic thinking, process efficiency, and measurable impact of the designs. The ability to demonstrate how design contributes to business goals (e.g., lead generation, brand recognition, user adoption) is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-10 years of experience in Giza, Egypt, the estimated annual salary range is approximately EGP 400,000 to EGP 750,000. This range can vary based on the candidate's specific skills, portfolio, and negotiation.

Benefits:

• Full-time employment with competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance coverage for employees and potentially dependents.

• Opportunities for professional development, including training on new design software and AI tools.

• Paid time off, including vacation days, sick leave, and public holidays.

• Access to modern office facilities in Giza with collaborative workspaces.

• Potential for stock options or equity in a rapidly growing FinTech company.

• Contribution to social insurance as per Egyptian labor law.

Working Hours: Standard full-time work week, typically 40 hours, from Sunday to Thursday, with potential for some flexibility.

📝 Enhancement Note: Salary estimates are based on research for similar roles in Giza, Egypt, considering the company's industry (FinTech/SaaS) and the Senior level requirement. Benefits are standard for full-time roles in Egypt, with added potential perks common in tech startups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech) and Software-as-a-Service (SaaS), with a specific focus on accounting automation, tax compliance, and e-invoicing solutions for SMEs in the GCC region.

Company Size: The provided data does not specify company size, but the nature of a growing FinTech platform suggests a dynamic and potentially scaling organization, likely ranging from 50-250 employees. This implies a structure where individual contributions are visible and impactful.

Founded: mazeed was founded with the mission to build the infrastructure for financial compliance and digital transformation in the GCC. This suggests a culture driven by innovation and a commitment to solving complex financial operational challenges.

Team Structure:

• The Design team likely consists of a Lead/Manager and potentially other designers, working closely with dedicated Marketing, Product Management, and Engineering teams.

• Reporting structure will likely be to a Head of Marketing or a Creative Director, with significant collaboration across departments.

• Cross-functional collaboration is essential, with designers expected to partner with Product Managers on user experience, Marketing on campaign creatives, and Developers on implementation. Methodology:

• Data-driven decision-making is implied by the FinTech nature and focus on metrics like KPIs.

• Agile methodologies are likely employed for product development and marketing campaigns, requiring adaptable design processes.

• A strong emphasis on "Simplicity" and "Innovation" in the core values suggests a culture that values clear, efficient solutions and embraces new technologies like AI.

Company Website: https://careers.mazeed.com

📝 Enhancement Note: The company's core values (Integrity, Customer Obsession, Simplicity, Growth Mindset, Innovation, Empowerment) provide a strong indication of the desired work environment. Candidates should be prepared to demonstrate how their design approach aligns with these values, particularly "Simplicity" in financial contexts and "Innovation" in leveraging new tools.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a level of expertise and leadership beyond entry-level or mid-level positions. A Senior Graphic Designer is expected to operate with a high degree of autonomy, contribute to strategic design decisions, and potentially mentor junior team members. The role requires not just execution skills but also conceptual thinking and problem-solving abilities.

Reporting Structure: The Senior Graphic Designer will likely report to a creative lead, Head of Marketing, or a similar senior role. They will be a key player in the Marketing or Product department, collaborating extensively with Product Managers, Marketing Specialists, and potentially Developers.

Operations Impact: In a company like mazeed, the Senior Graphic Designer's impact extends beyond aesthetics. Their work directly influences brand perception, customer acquisition rates (through marketing campaigns), user engagement (via product interfaces and website), and overall brand consistency, which is critical for trust in the FinTech sector. The efficiency of their design processes and adoption of tools like AI can also indirectly impact operational costs and team productivity.

Growth Opportunities:

• Leadership Development: Potential to step into a Design Lead or Art Director role as the company and design team grow.

• Specialization: Opportunity to deepen expertise in specific areas like FinTech branding, SaaS product design, or advanced AI-driven creative workflows.

• Strategic Contribution: Influence the overall brand strategy and visual identity of mazeed, contributing to its market positioning and growth.

• Cross-Functional Exposure: Gain deep understanding of FinTech operations, product development lifecycles, and marketing strategies.

📝 Enhancement Note: The "AI adoption in content creation" KPI suggests a strong emphasis on professional development in emerging technologies. Candidates showing a proactive interest and ability to learn and implement AI in their design workflow will likely find significant growth opportunities here.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment. This suggests a focus on in-person collaboration, team synergy, and direct mentorship.

Office Location(s): The office is located at 11B, Hegaz Street, Mohandesin, Giza, Egypt. This is a well-established commercial area in Cairo/Giza, likely offering good accessibility via public transport and proximity to amenities.

Workspace Context:

• A professional office setting designed to foster collaboration, creativity, and productivity.

• Access to necessary design hardware and software, including high-performance workstations and subscriptions to Adobe Creative Suite, Figma, etc.

• Opportunities for spontaneous brainstorming and direct feedback sessions with team members.

• A culture that encourages open communication and a sense of shared purpose, aligned with mazeed's core values.

Work Schedule: The typical work schedule for a full-time role in Egypt is Sunday to Thursday. While the role is on-site, there might be some flexibility offered in terms of start/end times, provided core operational hours are met and deadlines are adhered to.

📝 Enhancement Note: An on-site role in a growing FinTech company in a major metropolitan area like Giza typically offers a vibrant work environment with opportunities for networking and direct team interaction, which is often preferred for roles requiring significant collaboration and mentorship.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output. Expect a brief call with HR or a recruiter to discuss your background and interest.

• Portfolio Presentation & Technical Interview: A more in-depth session where you will present your portfolio, discuss your design process, and potentially walk through specific case studies. This stage will likely involve questions about your experience with design systems, branding, AI tools, and your approach to solving design challenges. You may also be asked about your understanding of mazeed's mission and target audience.

• Cross-Functional Interview: Meet with key stakeholders from Marketing, Product, or Engineering teams. This interview will focus on your ability to collaborate, communicate effectively, and align design with business objectives. Expect scenario-based questions about project management and problem-solving.

• Final Interview: Potentially with a senior leader (e.g., CEO, Head of Department) to assess cultural fit, leadership potential, and strategic alignment with mazeed's vision and core values.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest and most relevant projects. Prioritize work that showcases your ability to solve business problems through design, especially in SaaS, FinTech, or B2B contexts.

• Highlight Process & Impact: For each project, clearly articulate the problem, your approach, the tools you used (including AI), your role, and the measurable results or impact. Use metrics where possible (e.g., increased engagement, improved conversion rates, brand recognition).

• Showcase Brand Systems: Include examples of how you’ve developed or applied design systems and brand guidelines. This demonstrates your understanding of consistency and scalability, crucial for a growing company.

• Demonstrate AI Proficiency: If you have projects where AI tools significantly enhanced your workflow or output, highlight this. Explain the tools used and the benefits achieved.

• Prepare for Presentation: Practice presenting your portfolio concisely and engagingly. Be ready to answer questions about your design decisions and how you would approach challenges at mazeed.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating a concept for a marketing campaign or a small UI element based on a brief provided by the hiring team.

• Focus on demonstrating your thought process, efficiency, and ability to apply mazeed's brand guidelines.

• Understand mazeed's business model, target audience, and competitive landscape to inform your challenge responses.

📝 Enhancement Note: The emphasis on "AI adoption in content creation" and "AI-assisted design tools" means interviewers will likely probe for practical experience and understanding of how these tools can be integrated into a design workflow to improve efficiency and creativity. Candidates should be ready to discuss specific examples.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for high-fidelity graphic design, photo editing, and layout creation (Photoshop, Illustrator, InDesign).

• Figma: A collaborative interface design tool crucial for UI/UX design, prototyping, and design system management.

• Canva: Valued for its ease of use in creating quick social media assets, presentations, and marketing collateral, especially for broader team use.

Analytics & Reporting:

• While not a primary design tool, familiarity with analytics platforms (e.g., Google Analytics) to understand user behavior and campaign performance can be beneficial for optimizing designs.

• Understanding of reporting dashboards used by marketing and product teams to track the impact of visual assets. CRM & Automation:

• Not directly managed by the designer, but awareness of how design assets are used within CRM platforms (e.g., for email campaigns) or marketing automation tools is helpful for context.

📝 Enhancement Note: The explicit mention of "AI-assisted design tools" suggests that familiarity with platforms like Midjourney, DALL-E, Adobe Firefly, or similar AI image generation and design augmentation tools is not just a plus but a key requirement for this role, especially given the KPI related to AI adoption.

👥 Team Culture & Values

Operations Values:

• Integrity: Upholding honesty and ethical standards in all design communications and data handling.

• Customer Obsession: Designing with the end-user (SME business owners) in mind, ensuring clarity, ease of use, and trust in mazeed's financial solutions.

• Simplicity: Creating clear, uncluttered, and easily understandable visual assets that demystify complex financial information.

• Growth Mindset: Continuously seeking to learn, improve design skills, and adapt to new tools and trends, including AI.

• Innovation: Exploring creative solutions and embracing new technologies to enhance design effectiveness and efficiency.

• Empowerment: Taking ownership of design projects, contributing ideas, and supporting team members.

Collaboration Style:

• Cross-functional Integration: Working closely with Marketing, Product, and Engineering to ensure design aligns with broader business strategies and technical feasibility.

• Feedback-Driven: Open to constructive criticism and actively seeking feedback to refine designs and improve outcomes.

• Knowledge Sharing: Willingness to share design expertise, best practices, and insights with colleagues.

• Proactive Communication: Maintaining clear and regular communication with stakeholders to manage expectations and ensure alignment throughout the design process.

📝 Enhancement Note: The specific mention of "AI adoption in content creation" as a KPI is a strong indicator of a culture that values embracing and integrating new technologies to drive operational efficiency and creative output.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a strong, consistent brand identity across all touchpoints while continuously introducing fresh, innovative design elements.

• Translating Complex Financial Concepts Visually: Simplifying intricate financial information (e.g., e-invoicing, tax compliance) into easily understandable and engaging visuals for SMEs.

• Adopting and Integrating AI Tools: Effectively learning, integrating, and leveraging AI-assisted design tools into existing workflows to enhance efficiency and creativity without compromising quality or brand integrity.

• Managing Stakeholder Expectations: Navigating diverse opinions and requirements from various departments to deliver designs that satisfy multiple needs.

Learning & Development Opportunities:

• AI in Design Specialization: Deep dive into advanced AI tools for graphic design, content generation, and workflow automation.

• FinTech Branding Expertise: Develop a niche understanding of branding strategies and visual communication within the financial technology sector.

• Leadership and Mentorship: Opportunities to guide junior designers, lead design projects, and contribute to strategic brand development.

• Cross-Functional Skill Development: Gain insights into product management, marketing strategy, and SaaS operations through close collaboration.

📝 Enhancement Note: The challenge around adopting AI tools is directly linked to the KPI and the mention of AI-assisted design tools. This presents a significant growth opportunity for candidates who can demonstrate leadership in this area.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a comprehensive design system for a FinTech company like mazeed, considering our core values of simplicity and innovation?"

• "Describe a time you had to simplify a complex technical or financial concept through visual design. What was your process, and what was the outcome?"

• "How do you see AI-assisted design tools evolving the role of a graphic designer, and how would you integrate them into your workflow at mazeed to boost efficiency and creativity?"

• "Walk us through a marketing campaign you designed from concept to execution. What were the objectives, your role, the challenges, and the results?" Company & Culture Questions:

• "Based on our company values, how would you ensure your designs reflect mazeed's commitment to integrity and customer obsession?"

• "How do you stay updated on design trends and new technologies, particularly in the FinTech space?"

• "Describe your ideal collaborative environment and how you would work with product managers and developers." Portfolio Presentation Strategy:

• Structure for Impact: Begin with an overview of your design philosophy and how it aligns with mazeed. Then, present 3-5 key case studies, focusing on problem, process, solution, and quantifiable results.

• Highlight AI Integration: For relevant projects, explicitly discuss how AI tools were used, the benefits they provided (e.g., faster iteration, novel concept generation), and how you ensured quality and brand alignment.

• Demonstrate Process: Be ready to discuss your workflow, decision-making process, and how you incorporate feedback. Show examples of wireframes, mood boards, or iterative designs if applicable.

• Engage the Audience: Treat it as a collaborative discussion. Ask clarifying questions and be prepared to discuss how your skills and experience can specifically benefit mazeed's current needs.

📝 Enhancement Note: Expect interviewers to probe deeply into your experience with AI tools. Prepare specific examples of how you've used them, the challenges you encountered, and the tangible benefits achieved. This is a key differentiator for this role.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the mazeed careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strong branding, marketing campaign design, and experience with design systems. Specifically showcase any work involving AI-assisted design tools or complex information simplification.

• Resume Optimization: Ensure your resume clearly states your 5+ years of experience, proficiency in Adobe Creative Suite, Figma, Canva, and AI design tools, and any relevant experience in FinTech or SaaS. Quantify achievements where possible.

• Prepare for Presentation: Practice presenting your portfolio with a focus on your design process, problem-solving abilities, and the impact of your work. Be ready to articulate your understanding of mazeed's mission and values.

• Company Research: Thoroughly research mazeed, its products, target market (SMEs in GCC), and competitors. Understand their current visual identity and identify potential areas for enhancement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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