Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Hireroo (Partner Company)

Location: Nicosia, Cyprus

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: September 14, 2026

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead visual design initiatives for multiple brands within the dynamic Sportsbook and Casino sector, driving brand awareness and customer engagement.

• Develop high-impact digital marketing assets, including campaign creatives, social media content, CRM assets, and web graphics, to support acquisition and retention strategies.

• Ensure meticulous brand consistency across diverse markets, languages, and regions while adapting designs for specific audiences and performance optimization.

• Collaborate closely with Marketing, CRM, Product, Content, and Commercial teams to translate business needs into visually compelling and commercially effective designs.

• Manage a portfolio of design projects, prioritizing quality, speed, and precision in a fast-paced international environment.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, indicating a need for independent work, strong portfolio evidence, and the ability to manage multiple projects and stakeholders. The focus on iGaming and regulated industries suggests a need for understanding compliance and performance-driven design.

📈 Primary Responsibilities

• Design and produce high-quality digital assets for marketing campaigns, websites, landing pages, social media platforms, CRM communications, and various advertising channels.

• Create compelling visual designs for Sportsbook, Casino, and corporate brands, ensuring alignment with their respective market positioning and target audiences.

• Uphold and adapt brand guidelines and visual identity systems to maintain brand consistency while catering to diverse regional and linguistic requirements.

• Develop paid media creatives, including banner sets and promotional visuals, to support acquisition and retention efforts.

• Generate design variations for A/B testing and campaign optimization, working closely with Media Buyers, CRM, Content, and Product teams to enhance creative performance.

• Translate complex briefs and business objectives into clear, commercially effective, and visually appealing design solutions.

• Proactively manage multiple design projects simultaneously, ensuring adherence to deadlines, maintaining high-quality standards, and demonstrating exceptional attention to detail.

• Maintain organized design libraries, asset folders, and creative files to facilitate efficient asset retrieval and version control.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on performance marketing and data-driven design, requiring the candidate to not only create visually appealing assets but also understand their impact on key business metrics like acquisition and retention.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience.

Experience: Minimum of 3 years of professional experience as a Graphic Designer, Digital Designer, or in a similar creative role, with a proven track record in digital marketing and branding.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Demonstrated experience in creating digital marketing assets for social media, digital advertising, CRM, web, and landing pages.

• Strong understanding of fundamental design principles, including layout, typography, color theory, visual hierarchy, and brand consistency.

• Proven ability to interpret creative briefs, incorporate feedback effectively, and deliver high-quality designs within tight deadlines in a fast-paced, international setting.

• Excellent communication and collaboration skills, with a meticulous attention to detail.

• Experience in building or supporting brand identity, brand guidelines, or style guides.

• Proven experience designing across multiple brands, products, markets, or distinct audience segments. Preferred Skills:

• Experience within the iGaming, Sportsbook, Casino, FinTech, Affiliate Marketing, or other regulated industries.

• Experience designing specifically for performance marketing and paid acquisition campaigns.

• Familiarity with multi-language design, localization processes, and market adaptation of creative assets.

• Proficiency in Figma for collaborative design workflows.

• Foundational knowledge of motion graphics, animation, or video design principles.

• Understanding of UX/UI principles and conversion-focused design strategies.

• Fluency in additional languages is considered an advantage.

📝 Enhancement Note: The "Valued knowledge" section strongly suggests that candidates with experience in iGaming and performance marketing will have a significant advantage, indicating a need for designers who understand how to drive user behavior and conversion through visual elements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong foundation in digital marketing design, with clear examples of campaign creatives, social media assets, and web graphics.

• Demonstrations of successful brand identity development or support, including style guides or brand guideline examples.

• Case studies or examples illustrating the ability to design for multiple brands, products, or diverse market segments, highlighting adaptability and strategic thinking.

• Evidence of proficiency in Adobe Creative Suite tools (Photoshop, Illustrator, InDesign) through the quality and complexity of submitted work.

• Examples of designs optimized for specific platforms like social media, digital advertising, CRM, and landing pages, showcasing platform-specific best practices. Process Documentation:

• Ability to document design processes, from brief interpretation to final asset delivery, emphasizing efficiency and quality control.

• Examples of how design variations were created for A/B testing and performance optimization, detailing the iterative process.

• Documentation of how brand guidelines were applied and maintained across various projects and markets.

• Examples of managing and organizing design libraries and creative files for efficient collaboration and asset retrieval.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evidence of a candidate's ability to meet the creative and commercial demands of the position. It should not only showcase aesthetic quality but also strategic thinking and practical application in a performance-oriented environment.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in Cyprus with 3-5 years of experience, and considering the specialized iGaming sector, a competitive annual salary range of €30,000 - €45,000 is estimated. This range accounts for the demand for skilled designers in regulated industries and the cost of living in Cyprus.

Benefits:

• Relocation support to Cyprus, easing the transition for international candidates.

• Visa support where required, facilitating legal employment for non-EU citizens.

• Private medical insurance, providing comprehensive health coverage.

• Company-paid return flight home after one year of employment, as a retention incentive.

• Flexible working hours, allowing for better work-life balance and personal scheduling.

Working Hours: Flexible working hours are offered, typically aligning with a standard 40-hour work week. This flexibility allows employees to manage their schedules while ensuring project deadlines and team collaboration needs are met.

📝 Enhancement Note: The estimated salary range is based on research of similar roles in Cyprus, taking into account the iGaming industry's typical compensation structures and the mid-senior experience level. Benefits are tailored to attract and retain international talent in Cyprus.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming (Sportsbook and Casino sector), a fast-paced and highly regulated international industry known for its focus on customer acquisition, retention, and technological innovation.

Company Size: The partner company is described as a "growing international business," suggesting a dynamic environment that is likely beyond startup phase but still expanding, offering opportunities for influence.

Founded: The founding date is not specified, but the company is described as being at an "important stage of development," implying a period of significant growth and strategic expansion.

Team Structure:

• The Graphic Design role is part of the broader Marketing department, with close collaboration expected with Marketing, CRM, Product, Content, and Commercial teams.

• The team is likely composed of specialists in various marketing functions, requiring strong interdepartmental communication and a unified approach to brand messaging and campaign execution.

• The presence of multiple brands suggests potential for specialized design teams or designers focusing on specific brand portfolios. Methodology:

• A data-driven approach to design, with a strong emphasis on A/B testing and performance marketing to measure the effectiveness of creative assets.

• Collaborative workflows are essential, requiring designers to work closely with stakeholders to translate business needs into visual strategies.

• A focus on maintaining brand consistency across diverse markets while allowing for regional adaptation and optimization.

Company Website: https://recruitment.hireroo.com (This is the recruitment platform, not the partner company's direct website)

📝 Enhancement Note: The company operates within a highly competitive and regulated sector, which typically fosters a culture of innovation, data-centric decision-making, and a strong emphasis on ROI for all marketing activities, including design.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, signifying a position that requires a high degree of autonomy, expertise, and the ability to mentor or guide junior designers if applicable. It's a step beyond a mid-level designer, involving more strategic input and project ownership.

Reporting Structure: The role likely reports to a Marketing Manager, Head of Design, or Creative Director, with direct collaboration across various departments including Marketing, CRM, Product, Content, and Commercial teams.

Operations Impact: The Senior Graphic Designer's work directly influences customer acquisition, retention rates, brand perception, and overall campaign success through the creation of visually effective and commercially driven creative assets. Their contributions are critical for translating marketing strategies into tangible visual experiences that drive user engagement and conversion.

Growth Opportunities:

• Skill Development: Opportunity to deepen expertise in performance marketing design, motion graphics, UX/UI principles, and potentially gain exposure to new design tools like Figma.

• Brand Ownership: Potential to take on more significant responsibility for the visual identity of key brands or new product launches within the company's portfolio.

• Leadership Potential: With proven success and contributions, opportunities for advancement into roles such as Lead Graphic Designer, Art Director, or Creative Lead within the marketing department.

• Industry Specialization: Further specialization within the iGaming sector, becoming a go-to expert for visually driving engagement in this unique industry.

📝 Enhancement Note: The role offers significant growth potential due to the company's growth stage and the dynamic nature of the iGaming industry. Candidates are encouraged to highlight their ambition and desire for continuous learning and increased responsibility.

🌐 Work Environment

Office Type: The role is based on-site in Nicosia, Cyprus, indicating a traditional office environment.

Office Location(s): Nicosia, Cyprus. The specific office location within Nicosia is not detailed but is expected to be a professional workspace designed for collaboration and focused work.

Workspace Context:

• A collaborative office environment designed to foster interaction between different departments, including Marketing, CRM, Product, and Commercial teams.

• Access to necessary design tools and technology, including the Adobe Creative Suite and potentially Figma.

• Opportunities for team members to share ideas, provide feedback, and work together on cross-functional projects, supporting a dynamic and innovative atmosphere.

Work Schedule: Flexible working hours are a key benefit, allowing for personalized scheduling around a standard 40-hour work week. This flexibility is designed to support work-life balance while ensuring all project and operational needs are met effectively.

📝 Enhancement Note: The emphasis on an on-site role in Cyprus, coupled with flexible working hours, suggests a company that values in-person collaboration and team synergy while also recognizing the importance of employee well-being and autonomy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess suitability based on experience, skills, and portfolio quality.

• First Interview: Likely a virtual or in-person meeting with a hiring manager or HR representative to discuss experience, motivations, and cultural fit.

• Portfolio Review & Design Challenge: A more in-depth session where candidates present their portfolio, discuss their design process, and potentially complete a practical design challenge relevant to the company's needs (e.g., designing a creative for a specific campaign or brand).

• Team/Stakeholder Interviews: Meetings with key team members from Marketing, CRM, or Product to assess collaboration skills and ability to integrate into the team.

• Final Interview: Potentially with a senior leader to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best demonstrate your digital marketing, branding, and performance-driven design capabilities. Prioritize work relevant to the iGaming or regulated industries if possible.

• Showcase Process: For each project, clearly articulate the brief, your role, the design process, challenges faced, solutions implemented, and the measurable results or impact achieved. Use visuals to support your narrative.

• Highlight Adaptability: Include examples that demonstrate your ability to design for multiple brands, markets, or audiences, showcasing your versatility.

• Emphasize Commercial Acumen: Clearly explain how your designs supported business objectives like acquisition, retention, or engagement. Quantify results where possible (e.g., "increased click-through rates by X%").

• Technical Proficiency: Ensure your portfolio demonstrates advanced skills in Photoshop, Illustrator, and InDesign. If you have Figma experience, showcase that as well.

Challenge Preparation:

• Research the company's brands and their current marketing efforts. Understand their target audience and competitive landscape.

• Be prepared to design a creative asset (e.g., a banner ad, social media post, or landing page hero image) based on a provided brief, focusing on clarity, visual appeal, and driving a specific action.

• Practice articulating your design decisions and how they align with the brief and business objectives, focusing on efficiency and impact.

📝 Enhancement Note: The interview process will likely place a strong emphasis on the candidate's portfolio and their ability to translate design skills into tangible business results within a performance-oriented industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign for creating a wide range of digital assets.

• Figma: Valued knowledge, indicating potential use for collaborative design, prototyping, and UI design tasks.

Analytics & Reporting:

• While not explicitly a design tool, understanding how to design for A/B testing and performance marketing implies a need to be familiar with analytics platforms to understand creative performance metrics (e.g., click-through rates, conversion rates). CRM & Automation:

• Experience designing assets for CRM campaigns is required, suggesting familiarity with how these assets are deployed within CRM systems and potentially automation workflows.

📝 Enhancement Note: The technology stack focuses heavily on industry-standard design software. Familiarity with Figma and an understanding of how design impacts performance metrics are key differentiators.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging visuals that stand out in a competitive market.

• Performance-Driven: A commitment to designing assets that not only look good but also achieve measurable business objectives, such as user acquisition and engagement.

• Collaboration: A strong emphasis on working effectively with cross-functional teams to achieve shared goals.

• Attention to Detail: Meticulous focus on quality, brand consistency, and accuracy in all design outputs.

• Adaptability: Willingness and ability to adapt designs for different markets, languages, and testing requirements in a dynamic international environment.

Collaboration Style:

• Highly collaborative, requiring active engagement with Marketing, CRM, Product, Content, and Commercial teams to ensure design aligns with strategic objectives.

• Openness to feedback and iterative design processes to optimize creative performance.

• Proactive communication to manage project expectations and ensure timely delivery of assets.

• A culture that likely values sharing insights and best practices across teams to collectively improve campaign effectiveness.

📝 Enhancement Note: The company culture is likely fast-paced and results-oriented, demanding designers who are not only creative but also strategic, collaborative, and data-aware.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: Managing a high volume of design requests from multiple brands and departments in a fast-paced international environment.

• Brand Adaptation: Maintaining brand consistency across diverse markets, languages, and cultural nuances while also creating unique, localized assets.

• Performance Optimization: Continuously designing and iterating on creatives to improve performance metrics in highly competitive digital advertising and iGaming spaces.

• Balancing Creativity with Commercial Goals: Ensuring designs are both aesthetically appealing and highly effective in driving user acquisition and retention.

Learning & Development Opportunities:

• Specialized Design Skills: Deepening expertise in performance marketing creative, UX/UI design, and potentially motion graphics or animation.

• Industry Knowledge: Gaining in-depth understanding of the iGaming, Sportsbook, and Casino sectors, including regulatory considerations and player psychology.

• Cross-Functional Exposure: Learning about marketing strategy, CRM implementation, product development, and commercial objectives through close collaboration.

• Tool Proficiency: Mastering new design tools and technologies, such as Figma, and staying abreast of industry trends.

• Career Advancement: Potential pathways to lead design efforts for specific brands or product lines, or to move into art direction or creative leadership roles.

📝 Enhancement Note: The challenges presented are typical of senior creative roles in dynamic, performance-driven industries. The growth opportunities are substantial for a candidate eager to learn and contribute beyond core design tasks.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a design for multiple markets or languages. What was your process, and what were the key considerations?" (Focus on your process for localization and brand consistency.)

• "How do you approach designing creatives for performance marketing and A/B testing? Can you provide an example of how your design decisions impacted campaign results?" (Highlight your understanding of data-driven design and ROI.)

• "Walk us through your process for translating a complex business brief into a compelling visual design. What steps do you take to ensure commercial effectiveness?" (Emphasize your strategic thinking and problem-solving abilities.) Company & Culture Questions:

• "What interests you about the iGaming industry and our specific brands?" (Research the partner company's brands and the iGaming market.)

• "How do you handle creative feedback, especially if you disagree with it?" (Demonstrate your professionalism, collaboration skills, and ability to compromise while maintaining design integrity.)

• "Describe a situation where you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure quality?" (Showcase your project management and organizational skills.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a clear story: the problem/brief, your role, your approach/solution, and the outcome/results.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased CTR, conversion rates, engagement).

• Showcase Versatility: Highlight projects that demonstrate your ability to work across different brands, styles, and platforms.

• Technical Depth: Be ready to discuss your technical process and the tools you used, especially Photoshop, Illustrator, InDesign, and Figma.

• Conciseness: Be mindful of time and present your most impactful work efficiently.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative talent, strategic thinking, commercial awareness, and strong collaboration skills, with a particular emphasis on how design contributes to measurable business outcomes.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Hireroo recruitment platform.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating digital marketing, brand identity, and performance-driven design. Prioritize work relevant to regulated industries or those showcasing adaptability across multiple brands/markets.

• Resume Optimization: Ensure your resume clearly outlines your 3+ years of experience, proficiency in Adobe Creative Suite, and any iGaming or performance marketing design experience. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, the impact of your work, and your approach to collaboration. Prepare specific examples for behavioral questions and be ready to present your portfolio effectively.

• Company Research: Thoroughly research Hireroo's partner company (if identifiable), their brands, and the iGaming industry. Understand their target audience and competitive landscape to demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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