Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: HelloKindred

Location: Mexico City, CDMX, Mexico

Job Type: Contract

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: 2026-09-18

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role is focused on providing specialized graphic design services for B2B marketing campaigns, requiring expertise in both static and motion graphics.

• The Senior Graphic Designer will act as a key contributor to demand generation efforts, creating compelling visual assets for paid ads, digital media, and campaign collateral.

• A strong emphasis is placed on creative concepting and the ability to push traditional B2B design boundaries to achieve differentiated and engaging results.

• The position involves close collaboration with a marketing team, requiring independent work management and proactive communication within a remote, contract-based framework.

📝 Enhancement Note: While the role is titled "Senior Graphic Designer," the hourly pay rate and contract length suggest a focus on project-based work rather than a permanent, high-level strategic leadership role. The "operations" angle here is in supporting the operations of the marketing team by providing essential creative assets and adhering to campaign timelines and brand consistency. The role is essentially a specialized creative function within the broader GTM operations.

📈 Primary Responsibilities

• Design and develop a wide range of creative assets for B2B marketing campaigns, including static visuals for paid ads, website elements, and digital media.

• Create engaging motion-based content, such as animated GIFs for social media and other digital platforms, aiming for a 50/50 split between static and motion output.

• Collaborate with marketing strategists and copywriters to conceptualize bold and standout creative ideas for campaigns, ensuring alignment with strategic objectives.

• Proactively challenge design briefs and explore innovative approaches to B2B design, ensuring creative output is differentiated and effective.

• Maintain strict adherence to established brand guidelines while introducing fresh perspectives to support brand evolution and consistency.

• Participate in weekly sync-up meetings with the marketing team and/or team manager to discuss workflow, project status, and ensure deliverables meet strategic goals.

• Manage time effectively to balance multiple projects and meet deadlines for campaign collateral and demand generation initiatives.

📝 Enhancement Note: The responsibilities highlight a blend of execution and creative input, emphasizing the need for a designer who can not only produce high-quality visuals but also contribute to the strategic ideation process of marketing campaigns. The "50% static and 50% motion" requirement is a critical operational constraint that directly impacts workflow and tool proficiency.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating equivalent practical experience in graphic design is paramount. A degree in Graphic Design, Fine Arts, Digital Media, or a related field would be beneficial.

Experience: Proven experience (5-10 years suggested by AI analysis) in B2B graphic design, with a substantial portfolio showcasing a strong track record in both traditional static design and motion graphics/animation.

Required Skills:

• Expert proficiency in the Adobe Creative Suite, including Photoshop, Illustrator, and After Effects for static and motion design.

• Demonstrated experience in creating campaign assets for demand generation, including paid ads and digital media.

• Strong skills in motion design and animation, particularly for social media and digital advertising.

• Proven ability to work independently, manage time effectively, and adapt to a flexible schedule to meet project demands.

• Confidence in challenging briefs constructively and contributing fresh, innovative creative concepts.

• Familiarity with project management tools such as Asana and communication platforms like Microsoft Teams.

• Experience working with CRM/marketing automation platforms like HubSpot and design tools like Canva Pro.

• Ability to adhere to and evolve brand guidelines while maintaining creative integrity. Preferred Skills:

• Experience in designing for global B2B marketing campaigns.

• Familiarity with video editing software beyond After Effects.

• Understanding of A/B testing principles for visual assets in demand generation.

• Experience working with marketing operations teams to ensure seamless campaign execution.

📝 Enhancement Note: The AI-generated experience level of "5-10 Years" is a reasonable inference given the "Senior" title and the expectation of independent work and creative concepting. The listed tools are specific and crucial for operations within a marketing context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-7 B2B campaign examples, with at least 50% demonstrating motion graphics or animation work (e.g., animated GIFs, short video ads).

• Specific case studies detailing the design process for at least two major B2B campaigns, highlighting the problem, solution (design approach), and quantifiable results or impact.

• Examples of paid ad creative (static and animated) and digital media assets (e.g., social media graphics, website banners).

• Demonstrations of adherence to brand guidelines while introducing innovative design elements. Process Documentation:

• The portfolio should implicitly demonstrate an understanding of design workflows, from brief interpretation and concept development to final asset delivery and iteration.

• Candidates are expected to articulate their process for managing multiple design projects simultaneously, including time management and communication strategies.

• Evidence of using design tools for efficient workflow management and asset organization within the portfolio is advantageous.

📝 Enhancement Note: For a graphic design role supporting marketing operations, the portfolio is the primary indicator of process adherence and capability. The emphasis on motion graphics and B2B campaigns is a critical filter for this specific role.

💵 Compensation & Benefits

Salary Range: USD $15 - $18 per hour. Methodology: This range is explicitly provided in the job description. It is consistent with contract/freelance graphic design rates for experienced professionals in regions with a moderate cost of living, particularly when considering remote work flexibility. While Mexico City's cost of living is lower than many major US or European hubs, this rate reflects the specialized skill set (motion graphics, B2B campaigns) and the contract nature of the role.

Benefits:

• Contract length of 3-6 months with potential for extension, offering a defined period of engagement.

• Up to 30 hours per week, providing flexibility for work-life balance and other commitments.

• Access to a client email address for professional communication.

• The opportunity to work with a leader in workforce solutions on impactful B2B marketing campaigns.

• Potential for ongoing work and deeper engagement with the client's marketing initiatives.

Working Hours: Up to 30 hours per week. Initial weeks may require 7-10 hours, increasing to typically 20-30 hours per week thereafter. The schedule is flexible, with the requirement to be available for varying times of the day for global client sync-ups, meetings, and to answer questions.

📝 Enhancement Note: The benefits are standard for contract roles, emphasizing flexibility and potential for continued engagement. The "varying times of the day" availability is a key operational consideration for candidates to manage their schedules effectively.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing / Human Resources / Talent Solutions. HelloKindred specializes in connecting talent with opportunities in marketing, creative, and technology sectors, focusing on flexible work arrangements.

Company Size: Not explicitly stated, but operates as a staffing specialist, likely implying a lean operational structure with a broad network of contractors.

Founded: Not explicitly stated, but the company's vision suggests a modern approach to employment.

Team Structure:

• The Senior Graphic Designer will be an "extension of the team," implying integration into the client's marketing department rather than a direct HelloKindred team.

• Collaboration will be with the client's marketing team and team manager, suggesting a direct reporting line for project tasks.

• The role is remote, requiring strong self-management and communication skills to integrate effectively with a potentially distributed team. Methodology:

• Creative Concepting: Emphasis on developing bold, standout ideas for B2B marketing campaigns.

• Data-Driven Design: While not explicitly stated, the focus on B2B marketing campaigns and paid ads implies an understanding of performance metrics and how design impacts demand generation.

• Agile Workflow: The "weekly sync-ups" and flexible hours suggest an agile or iterative approach to project management and content creation.

Company Website: hellokindred.com

📝 Enhancement Note: The company culture is centered around flexible work and connecting talent with brands. The role operates within the client's marketing "operations," requiring adaptability to their specific team structure and workflow.

📈 Career & Growth Analysis

Operations Career Level: This contract role is positioned as a "Senior" level, indicating a need for significant independent contribution, creative problem-solving, and a strong portfolio. It's a specialist role focused on delivering high-quality creative output within marketing operations.

Reporting Structure: The designer will report to a "team manager" within the client's marketing department and will collaborate closely with the marketing team and a strategy copywriter.

Operations Impact: The designer's impact is directly tied to the effectiveness of B2B marketing campaigns, contributing to demand generation, brand awareness, and overall marketing performance through visually compelling assets.

Growth Opportunities:

• Skill Enhancement: Deepening expertise in B2B marketing design, motion graphics, and potentially learning new animation techniques or software.

• Portfolio Expansion: Building a robust portfolio with high-profile B2B campaign examples for a leader in workforce solutions.

• Extended Engagement: Potential for contract extension or securing future contract opportunities through HelloKindred by demonstrating strong performance and reliability.

• Client Relationship Building: Developing a professional relationship with the client, which could lead to future freelance engagements directly or through HelloKindred's network.

📝 Enhancement Note: Growth in this role is primarily focused on skill development and portfolio enhancement rather than traditional hierarchical advancement. The "Senior" title reflects the required level of autonomy and expertise.

🌐 Work Environment

Office Type: This is a fully remote position.

Office Location(s): While the role is based in Mexico City, the work is performed remotely. The client's operations may be global, requiring adaptation to different time zones for collaboration.

Workspace Context:

• Remote Autonomy: Requires a dedicated, professional workspace conducive to independent creative work and focused design tasks.

• Technology Integration: Candidates must have their own technology (computer, software) for design work, with a client-provided email for communication.

• Collaborative Tools: Reliance on digital collaboration tools (Teams, Asana) for communication, project management, and feedback.

Work Schedule: Flexible, up to 30 hours per week. While specific days and hours are not fixed, availability for global client sync-ups and responsiveness during varying times of the day are necessary operational requirements.

📝 Enhancement Note: The remote nature necessitates strong self-discipline and effective use of digital collaboration tools to maintain team integration and workflow efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess basic qualifications and creative output.

• Portfolio Review & Discussion: A dedicated session, likely with the hiring manager or a senior member of the marketing team, to walk through the candidate's portfolio, focusing on B2B campaign examples, motion graphics, and design process.

• Skills Assessment: Potential for a small design challenge or a discussion about specific technical skills (e.g., After Effects capabilities, conceptualization approach for a given brief).

• Cultural Fit & Logistics: Discussion regarding remote work style, availability, and alignment with the team's collaborative approach.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly align with the requirements: B2B focus, paid ads, digital media, and a strong representation of motion graphics/animation.

• Showcase Process: For 2-3 key projects, detail the brief, your creative thought process, design iterations, and the final outcome. Explain why you made certain design decisions.

• Highlight Motion: Ensure your motion design examples are easily accessible and clearly demonstrate your animation skills and application in marketing contexts. Use video snippets or embedded players.

• Quantify Impact: If possible, include metrics or results achieved by the campaigns you contributed to (e.g., increased click-through rates, engagement metrics).

• Be Prepared to Discuss: Anticipate questions about your workflow, how you handle feedback, your experience with specific tools, and your approach to creative problem-solving.

Challenge Preparation:

• Review common B2B marketing campaign objectives and typical visual elements used.

• Practice articulating design concepts quickly and concisely.

• Be ready to discuss how you would approach a brief for a specific type of campaign (e.g., lead generation, brand awareness) under time constraints.

📝 Enhancement Note: The portfolio is the most critical element. Candidates should treat it as a presentation of their operational capability to deliver high-impact creative assets within marketing campaigns.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, After Effects (essential for static and motion design).

• Motion Design Software: Primarily After Effects, with potential for other animation tools.

• Design & Collaboration Platforms: Canva Pro (for quick creation and collaboration), Asana (for project management and task tracking).

Analytics & Reporting:

• Marketing Automation/CRM: HubSpot (familiarity is required, implying an understanding of how design assets integrate into campaigns and reporting).

• Communication Tools: Microsoft Teams (for team sync-ups, communication, and collaboration).

CRM & Automation:

• Integration Tools: While not explicitly mentioned, an understanding of how design assets are deployed and tracked within marketing automation platforms is beneficial.

📝 Enhancement Note: Proficiency in Adobe Creative Suite, particularly After Effects, is non-negotiable. Familiarity with Asana and HubSpot demonstrates an understanding of the operational flow within a marketing team.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push boundaries and develop fresh, standout creative ideas.

• Collaboration: Ability to work effectively with a marketing team, strategists, and copywriters.

• Proactivity & Independence: Taking initiative, managing workload independently, and contributing ideas without constant direction.

• Brand Stewardship: Respect for brand guidelines while also contributing to brand evolution.

• Efficiency: Delivering high-quality work within project timelines and resource constraints.

Collaboration Style:

• Integrated Remote Team Member: Acting as a seamless extension of the client's marketing team, despite being remote.

• Constructive Feedback Loop: Willingness to challenge briefs and receive feedback constructively to improve creative output.

• Communication-Focused: Regular participation in sync-ups and proactive communication to ensure alignment and manage workflow.

📝 Enhancement Note: The culture emphasizes a proactive, independent, yet collaborative approach to creative work within a remote setting, focusing on delivering impactful marketing assets.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively integrating into a remote team and ensuring clear communication and alignment without in-person interaction.

• Balancing Creativity and Brand: Pushing creative boundaries while strictly adhering to brand guidelines and campaign objectives.

• Flexible Scheduling: Managing personal time effectively while being available for global client sync-ups and responding to project needs across different time zones.

• Independent Workflow Management: Maintaining productivity and meeting deadlines without direct, constant supervision.

Learning & Development Opportunities:

• Advanced Motion Graphics: Opportunity to refine and expand skills in animation and motion design for B2B marketing.

• B2B Campaign Strategy: Gaining deeper insights into demand generation strategies and how visual assets contribute to campaign success.

• Tool Proficiency: Enhancing skills with collaboration and project management tools like Asana and understanding workflows within HubSpot.

• Client Exposure: Working with a recognized leader in workforce solutions provides valuable experience and references.

📝 Enhancement Note: The primary challenges revolve around the operational aspects of remote work and creative execution within a specific marketing context. Growth is focused on enhancing specialized design skills and gaining experience in B2B marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing creative concepts for a B2B marketing campaign, starting from a brief." (Focus on ideation, research, and collaboration).

• "How do you balance creative innovation with adherence to strict brand guidelines?" (Highlight your approach to pushing boundaries while maintaining consistency).

• "Walk us through a B2B paid ad campaign you designed. What was the objective, your role, and the outcome?" (Be ready to discuss your portfolio, focusing on impact and process).

• "How do you manage your time and workflow when working on multiple projects with flexible deadlines?" (Emphasize your organizational skills and proactive communication). Company & Culture Questions:

• "What interests you about working with HelloKindred and our client's B2B marketing efforts?" (Show you've researched their vision and focus).

• "How do you approach collaboration in a remote environment?" (Discuss your communication strategies and experience with collaboration tools).

• "What are your strengths in motion graphics and animation for marketing?" (Be ready to showcase specific examples and technical capabilities). Portfolio Presentation Strategy:

• Narrative Structure: For each project, tell a story: the challenge, your strategic approach, your creative solution (showcasing static and motion elements), and the results.

• Visual Clarity: Ensure your portfolio is easy to navigate, with clear labels and high-quality visuals. Embed videos or animations directly where possible.

• Highlight Key Skills: Explicitly point out how your work demonstrates expertise in B2B marketing, motion design, Adobe Creative Suite, and brand adherence.

• Conciseness: Be prepared to present your most relevant work efficiently, focusing on the aspects that best match the job requirements.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also an understanding of marketing campaign operations, independent work ethic, and effective remote collaboration.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Customize Your Portfolio: Ensure your submitted portfolio prominently features B2B campaign examples, with a significant portion dedicated to motion graphics and animation. Tailor case studies to highlight campaign objectives, your design process, and any quantifiable results.

• Optimize Your Resume: Highlight experience with B2B marketing, motion design, Adobe Creative Suite, and remote collaboration tools. Use keywords from the job description to ensure ATS compatibility and clearly state your availability for contract work and flexible hours.

• Prepare for Portfolio Walkthrough: Practice articulating your design process, creative decisions, and the impact of your work. Be ready to discuss specific projects in detail and answer questions about your technical skills and workflow management.

• Research HelloKindred: Understand their mission of connecting talent with flexible opportunities in creative, marketing, and tech roles. This shows an appreciation for their operational model and vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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