Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Hanes Brands Australasia (Bonds)

Location: Kew, Melbourne, VIC, Australia

Job Type: Full-Time

Category: Creative & Media / Art & Design / Management & Leadership

Date Posted: October 02, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the visual direction and creative execution of integrated marketing campaigns for the iconic Bonds brand, spanning digital, social, retail, and wholesale channels.

• Drive the creation of high-quality visual assets across diverse platforms including web, social media, retail environments, packaging, and Out-of-Home (OOH) advertising.

• Mentor and develop two Junior Graphic Designers, fostering their growth and ensuring alignment with brand standards and creative objectives.

• Provide strategic creative direction, collaborate effectively with internal stakeholders, and contribute to the evolution of emerging creative technologies, including AI tools.

📝 Enhancement Note: This role is positioned as a senior individual contributor with a significant leadership and mentorship component. The emphasis on "leading creative work" and "shaping visual direction" indicates a strategic responsibility beyond pure execution. The mention of emerging creative technologies and AI tools suggests a forward-thinking approach to design and a need for adaptability.

📈 Primary Responsibilities

• Spearhead the conceptualization and execution of integrated marketing campaigns across all relevant channels, ensuring brand consistency and creative impact.

• Develop and deliver compelling visual assets for digital platforms, including website banners, social media graphics, email marketing visuals, and digital advertisements.

• Design impactful creative materials for physical retail spaces, point-of-sale displays, packaging, and Out-of-Home advertising.

• Actively mentor, coach, and provide constructive feedback to junior designers, guiding their skill development and project contributions.

• Collaborate closely with the Graphic Design & Creative Manager and other cross-functional teams (marketing, product, retail) to align design initiatives with business objectives.

• Stay abreast of industry trends, emerging design technologies, and AI tools, exploring their potential application to enhance creative output and efficiency.

• Manage multiple design projects simultaneously, ensuring timely delivery and adherence to brand guidelines and project briefs.

• Contribute to the continuous improvement of design processes and workflows within the creative team.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership in campaign direction and hands-on creative execution. The mentorship aspect is a key differentiator, requiring a candidate with strong communication and people development skills, in addition to design expertise. The inclusion of AI tools suggests a need for an innovative mindset.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role. Equivalent practical experience will also be considered.

Experience: A minimum of 5 years of progressive experience in graphic and digital design is required, with a proven track record of creating impactful visual campaigns. Experience in a senior or lead design capacity is highly desirable.

Required Skills:

• Extensive proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating and manipulating digital and print assets.

• Strong command of Figma for UI/UX design, prototyping, and collaborative design workflows.

• Demonstrated expertise in typography, composition, and visual hierarchy to create aesthetically pleasing and effective designs.

• Proven experience in leading integrated campaigns across digital, social, retail, and wholesale channels.

• Experience in creating high-quality creative assets for web, social media, retail environments, packaging, and OOH advertising.

• Demonstrated ability and interest in mentoring and developing junior design talent.

• Excellent leadership and interpersonal communication skills, with the ability to articulate creative vision and provide constructive feedback.

• Proven ability to collaborate effectively with internal stakeholders and cross-functional teams.

• Experience working with retail, fashion, or e-commerce brands, understanding their unique design challenges and consumer engagement strategies. Preferred Skills:

• Familiarity with emerging creative technologies and AI tools relevant to graphic design.

• Experience in animation, motion graphics, or video editing.

• Knowledge of pre-press and print production processes for various media.

• Understanding of brand strategy and its application in visual design.

📝 Enhancement Note: The requirements emphasize a strong technical foundation in design software (Adobe Suite, Figma) and a keen eye for design principles. The "5+ years' experience" combined with "leadership and communication skills" and "mentoring interest" clearly defines this as a Senior role with a leadership trajectory. The specific mention of retail, fashion, or e-commerce experience is crucial for understanding the brand context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 5-7 diverse projects that demonstrate expertise in graphic and digital design.

• Projects should highlight leadership in integrated campaigns across digital, social, retail, and wholesale channels, detailing your role and impact.

• Include examples of high-quality creative assets developed for web, social media, retail environments, packaging, and OOH advertising.

• Showcase work that exemplifies strong typography, composition, and hierarchy, with clear explanations of design choices.

• For any mentorship or leadership contributions, provide examples of how you guided junior designers and improved team output.

• Demonstrate experience with Adobe Creative Suite and Figma, with specific project examples highlighting their application.

• Include case studies from retail, fashion, or e-commerce sectors, illustrating an understanding of these industries. Process Documentation:

• While not a formal requirement for submission, be prepared to discuss your personal design process, including how you approach project briefs, conduct research, iterate on concepts, and manage feedback loops.

• Be ready to articulate your approach to mentoring junior designers, including how you provide guidance, feedback, and support for their development.

• Be prepared to discuss how you collaborate with stakeholders to gather requirements, present designs, and incorporate feedback effectively.

📝 Enhancement Note: A strong portfolio is critical for this role. Applicants should focus on showcasing end-to-end campaign leadership, diverse asset creation, and evidence of design strategy. The ability to articulate process, especially regarding mentorship and stakeholder collaboration, will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-10 years of experience in Melbourne, Australia, the estimated salary range is AUD $85,000 - $120,000 per annum. This range accounts for the senior level, leadership responsibilities, and the specific industry context.

Benefits:

• Flexible working arrangements, offering potential for hybrid work or adjusted hours.

• Comprehensive employee benefits package, which may include health insurance, superannuation contributions, employee discounts on Bonds products, and potential for performance-based bonuses.

• Opportunities for professional development and training, particularly in emerging creative technologies and leadership skills.

• Exposure to an iconic Australian brand with a strong market presence.

Working Hours: Standard full-time working hours are expected, likely around 38-40 hours per week. While on-site presence is required, the company offers flexible working, suggesting some adaptability in daily schedules.

📝 Enhancement Note: The salary estimate is based on average senior graphic designer salaries in Melbourne, Australia, considering the specified experience level and the added responsibility of mentorship. The benefits are extrapolated from typical offerings for full-time roles at established companies like Hanes Brands Australasia.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Apparel & Fashion industry, specifically focusing on lifestyle and apparel brands like Bonds. This industry requires a strong emphasis on brand identity, visual storytelling, and adapting to fast-paced consumer trends.

Company Size: Hanes Brands Australasia is part of a larger global organization, indicating a stable and well-resourced company. This size typically means established processes, opportunities for career advancement within a larger structure, and access to significant resources. For operations professionals, this often translates to more defined workflows and a structured approach to business operations.

Founded: Hanes Brands Australasia has a history rooted in established brands, with Bonds being a long-standing and iconic Australian name. This heritage suggests a culture that values brand legacy while embracing innovation.

Team Structure:

• The graphic design team is an in-house creative unit, suggesting close collaboration with marketing and brand management. It's a small but impactful team, with a Graphic Design & Creative Manager overseeing the function.

• The Senior Graphic Designer will report to the Graphic Design & Creative Manager and will directly manage/mentor two Junior Graphic Designers.

• Cross-functional collaboration is expected with marketing, product development, retail operations, and potentially external agencies. Methodology:

• The company likely employs a data-informed approach to marketing and design, using consumer insights and campaign performance metrics to guide creative decisions.

• Workflow planning will focus on campaign timelines, product launches, and seasonal retail demands, requiring efficient project management.

• Automation and efficiency are likely valued, especially with the mention of exploring AI tools for design.

Company Website: https://www.hanesaustralasia.com/ (General Hanes Australasia) and https://www.bonds.com.au/ (Bonds Brand)

📝 Enhancement Note: The company culture is described as diverse, inclusive, and vibrant, emphasizing that differences strengthen the workplace. This suggests an environment where employees are encouraged to be authentic and reach their full potential. For operations roles, this implies a collaborative and supportive atmosphere where diverse perspectives are valued in problem-solving and process improvement.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior" and includes leadership responsibilities. It represents a significant step up from a junior designer, involving strategic input, campaign leadership, and team development. It's a position where an individual can hone their leadership skills while remaining hands-on with creative execution.

Reporting Structure: The Senior Graphic Designer reports directly to the Graphic Design & Creative Manager. They will also have direct reports (two Junior Graphic Designers), establishing a clear line of mentorship and team leadership.

Operations Impact: The Senior Graphic Designer's work directly influences the brand's visual identity, customer engagement, and ultimately, sales performance across all channels. By leading campaigns and ensuring high-quality creative output, they contribute significantly to brand perception and market competitiveness. The strategic direction provided will shape how the brand is perceived by consumers.

Growth Opportunities:

• Leadership Development: Direct experience in mentoring and managing junior team members provides a clear pathway into formal management roles within design or creative departments.

• Strategic Design Influence: The opportunity to shape the visual direction of an iconic brand and contribute to creative strategy offers growth in strategic thinking and brand management.

• Skill Specialization: Exposure to emerging creative technologies and AI tools allows for specialization in cutting-edge design practices.

• Cross-functional Exposure: Collaboration with various departments provides a broader understanding of business operations and marketing strategy, potentially opening doors to roles in brand management or marketing leadership.

📝 Enhancement Note: This role is a prime stepping stone for designers looking to move into leadership. The combination of hands-on creative work, strategic input, and direct mentorship offers a well-rounded development experience. The "impact" section is crucial for operations candidates to understand how their role contributes to the broader business goals and revenue generation.

🌐 Work Environment

Office Type: The role is based in Kew, Melbourne, indicating a corporate office environment. The description suggests an in-house creative team, implying a collaborative and dynamic workspace.

Office Location(s): The primary location is Kew, Melbourne, VIC, Australia. This is a well-established business district with good accessibility.

Workspace Context:

• The creative team likely operates in an open-plan or collaborative office setting, fostering interaction and idea-sharing among designers.

• Access to industry-standard design software and hardware is expected.

• The "diverse and inclusive workplace" statement suggests an environment that values different perspectives and encourages open communication.

• The mention of flexible working suggests a modern approach to work-life balance within the office setting.

Work Schedule: Standard full-time hours are expected, but the emphasis on flexible working suggests some degree of autonomy in managing one's schedule, provided project deadlines and team collaboration needs are met. This flexibility is important for operations professionals who often need to balance project work with data analysis and reporting.

📝 Enhancement Note: The emphasis on a "diverse, inclusive, and vibrant" workplace suggests a culture that supports individual expression and collaboration. For operations professionals, this translates to an environment where diverse problem-solving approaches are encouraged, and open communication is key to efficient workflow management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the Senior Graphic Designer role and mentorship responsibilities.

• Portfolio Presentation & Interview: Candidates will likely be asked to present their portfolio, discussing key projects, their design process, and their approach to leadership and mentorship. This stage will assess creative skills, strategic thinking, and communication abilities.

• Creative Challenge (Potential): A practical design exercise or case study related to the Bonds brand may be given to evaluate problem-solving skills and design execution under pressure.

• Manager/Team Interview: Further discussion with the Graphic Design & Creative Manager and potentially other team members to assess cultural fit, collaboration style, and leadership potential.

Portfolio Review Tips:

• Curate your portfolio to prominently feature 3-5 of your strongest projects that align with the requirements: integrated campaigns, digital and print assets, and ideally, retail/fashion/e-commerce experience.

• For each project, clearly articulate the brief, your role, the design process, the challenges faced, and the measurable outcomes or impact.

• Be prepared to discuss your mentorship philosophy and provide examples of how you've guided or supported junior team members.

• Highlight your proficiency with Adobe Creative Suite and Figma, demonstrating how you leverage these tools effectively.

• Showcase your understanding of typography, composition, and brand hierarchy through specific examples.

• Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Challenge Preparation:

• Research the Hanes Brands Australasia and Bonds brand thoroughly: understand their target audience, current marketing campaigns, brand voice, and visual identity.

• Practice articulating your design rationale and decision-making process clearly and concisely.

• Prepare to discuss your experience with emerging technologies and AI tools and how they could be applied to the Bonds brand.

• Be ready to discuss your approach to managing feedback, working collaboratively, and leading a small team.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to not only present their work but also to articulate their strategic thinking, leadership capabilities, and understanding of the Bonds brand. The emphasis on mentorship means behavioral questions related to people management will be likely.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks, including Photoshop (image editing, digital assets), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print collateral, campaign materials).

• Figma: Crucial for digital design, prototyping, UI/UX, and collaborative workflows. Proficiency is a stated requirement.

• Microsoft Office Suite / Google Workspace: For general document creation, presentations, and internal communication.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts campaign performance will require familiarity with analytics platforms (e.g., Google Analytics, social media insights) to interpret data and inform design decisions. CRM & Automation:

• No direct CRM or automation tools are specified as core requirements for the designer, but awareness of how design assets integrate into marketing automation platforms or CRM campaigns may be beneficial.

📝 Enhancement Note: The core tools are clearly defined: Adobe Creative Suite and Figma. Candidates should be prepared to discuss their proficiency and specific use cases for these tools in their portfolio and interviews. The mention of AI tools suggests a need for an adaptable candidate open to exploring new technologies.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, driving the creation of fresh and impactful visual content. This translates to encouraging new ideas and exploring novel design approaches.

• Brand Stewardship: A deep commitment to upholding and evolving the iconic Bonds brand identity across all touchpoints. This requires attention to detail and a strong understanding of brand guidelines.

• Collaboration & Teamwork: The emphasis on an in-house team and cross-functional work highlights the importance of working effectively with others, sharing ideas, and supporting team members.

• Inclusivity & Diversity: The company actively cultivates a diverse and inclusive workplace, valuing different perspectives and ensuring all employees feel welcome and can reach their potential.

• Efficiency & Impact: While creative, the role also demands efficient execution and a focus on delivering designs that have a measurable impact on business objectives.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with marketing, brand, and retail teams, requiring clear communication and an understanding of diverse departmental needs.

• Feedback & Iteration: A collaborative design process involving constructive feedback from managers and stakeholders is expected to refine creative output.

• Mentorship & Knowledge Sharing: The Senior Designer is expected to actively mentor junior colleagues, fostering a culture of learning and shared growth within the design team.

📝 Enhancement Note: The company's stated values of diversity, inclusivity, and collaboration are key. For operations roles, this means an environment that encourages open communication, values different problem-solving approaches, and fosters a supportive team dynamic.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Ensuring innovative design solutions remain within the established brand identity and marketing objectives.

• Managing Stakeholder Expectations: Effectively translating diverse stakeholder needs into compelling visual designs while managing feedback and revisions.

• Mentoring Junior Talent: Developing and guiding junior designers requires strong interpersonal skills, patience, and the ability to provide constructive, actionable feedback.

• Keeping Pace with Design Trends & Technology: Continuously learning and adapting to new design software, tools (like AI), and emerging creative trends to maintain a competitive edge.

• Delivering High Volume of Assets: Producing a consistent flow of high-quality creative assets for various channels under tight deadlines.

Learning & Development Opportunities:

• Leadership Training: Opportunities to develop formal management and mentorship skills through practical experience and potentially targeted training.

• Exposure to Emerging Technologies: Hands-on experience with AI tools and other innovative creative technologies, allowing for specialization and skill enhancement.

• Brand Strategy Immersion: Deeper understanding of brand management, marketing strategy, and consumer behavior within the fashion/lifestyle sector.

• Cross-functional Project Involvement: Gaining broader business acumen by participating in projects that span different departments.

• Industry Best Practices: Learning from experienced colleagues and potentially attending industry events to stay current with design trends and techniques.

📝 Enhancement Note: The challenges are framed to highlight areas where the candidate can demonstrate problem-solving skills and adaptability. The growth opportunities are tied directly to the role's responsibilities and the company's forward-looking approach.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for leading an integrated campaign from concept to execution, and how you ensure brand consistency across all channels." (Focus on strategy, process, and brand stewardship.)

• "How would you approach mentoring and developing two junior graphic designers, considering their varying skill levels and learning styles?" (Focus on leadership, mentorship, and people development.)

• "Given the Bonds brand, what are some innovative design ideas or approaches you would explore to enhance our digital presence or retail experience?" (Focus on creativity, brand understanding, and forward-thinking.)

• "How do you stay current with design trends and emerging technologies like AI, and how might you integrate them into our workflow?" (Focus on continuous learning and innovation.) Company & Culture Questions:

• "What do you admire about the Bonds brand, and how do you see your design expertise contributing to its continued success?" (Focus on brand research and cultural alignment.)

• "How do you approach collaboration with non-design stakeholders (e.g., marketing, sales) to ensure design solutions meet business objectives?" (Focus on communication and cross-functional teamwork.)

• "Describe a time you received constructive criticism on your design work. How did you handle it, and what was the outcome?" (Focus on resilience and learning.) Portfolio Presentation Strategy:

• Structure: Begin with an overview of your career and design philosophy. Then, walk through 3-5 key projects, dedicating 5-7 minutes per project.

• Content per Project:

  • Brief/Objective: What was the goal?
  • Your Role: What specifically did you do? (Highlight leadership and mentorship contributions).
  • Process: How did you approach it? (Showcase your design thinking, tools used, iterations).
  • Challenges: What obstacles did you overcome?
  • Outcome/Impact: What were the results? (Quantify if possible – e.g., increased engagement, sales lift, positive feedback).

• Key Deliverables: Ensure you showcase a range of assets (digital, print, social, retail, packaging) and clearly demonstrate your skills in typography, composition, and hierarchy.

• Engagement: Be prepared for questions about your design choices, your process, and your experience mentoring. Ask insightful questions about the team, the brand, and future projects.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill but also leadership, strategic thinking, and a deep understanding of brand. The ability to articulate process and impact is paramount.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Dayforce platform.

• Curate your portfolio: Select 3-5 of your most relevant and impactful projects that showcase your senior-level design skills, campaign leadership, and experience with digital, print, and retail assets. Ensure your portfolio highlights your proficiency in Adobe Creative Suite and Figma.

• Tailor your resume: Emphasize your 5+ years of experience, leadership qualities, mentorship experience, and specific achievements in graphic and digital design, particularly within the retail, fashion, or e-commerce sectors.

• Prepare your presentation: Practice walking through your portfolio, articulating your design process, design rationale, and the impact of your work. Be ready to discuss your approach to mentoring junior designers and collaborating with stakeholders.

• Research the brand: Thoroughly understand Hanes Brands Australasia, the Bonds brand, its target audience, and current marketing efforts to demonstrate your alignment with their vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.