Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Hanes Australia Pty Ltd (Bonds)

Location: Kew, Melbourne, VIC, Australia

Job Type: Full Time

Category: Creative & Design

Date Posted: 2026-10-02

Experience Level: 5+ Years (Mid-Senior to Senior)

Remote Status: On-site

🚀 Role Summary

• Lead the visual direction and execution of integrated marketing campaigns for the iconic Bonds brand across digital, social, retail, and wholesale channels.

• Drive the creation of high-quality creative assets for web, social media, retail environments, packaging, and Out-of-Home (OOH) advertising.

• Mentor and develop two Junior Graphic Designers, fostering their growth and providing constructive feedback.

• Collaborate closely with the Graphic Design & Creative Manager to provide creative direction, shape the team's growth, and explore emerging creative technologies, including AI tools.

• Maintain hands-on involvement in creative execution while gaining exposure to leadership responsibilities and strategic decision-making within the design team.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with significant leadership exposure, indicated by the mentoring requirement and collaboration with management. The emphasis on an "iconic Australian brand" like Bonds suggests a need for strong brand guardianship and an understanding of consumer-facing marketing. The inclusion of AI tools points towards a forward-thinking creative environment.

📈 Primary Responsibilities

• Spearhead the design and conceptualization of integrated marketing campaigns, ensuring brand consistency and visual impact across all touchpoints.

• Develop and produce a wide range of creative assets, including digital advertisements, social media graphics, in-store signage, packaging designs, and OOH materials.

• Provide guidance, training, and mentorship to Junior Graphic Designers, overseeing their work and facilitating their professional development.

• Act as a key collaborator with internal stakeholders, including marketing, product, and retail teams, to translate business objectives into compelling visual solutions.

• Proactively research and propose innovative design approaches and new technologies, including AI-powered design tools, to enhance creative output and efficiency.

• Maintain a high standard of design excellence, with a keen eye for typography, composition, color theory, and overall visual hierarchy.

• Contribute to the strategic planning of creative projects, offering insights and solutions that align with brand strategy and marketing goals.

📝 Enhancement Note: The responsibilities highlight a dual focus on hands-on creative execution and leadership. The scope covers a broad spectrum of design applications, from digital to physical retail, emphasizing a comprehensive understanding of brand presentation. The mention of AI tools suggests an expectation for adapting to new technologies in the creative process.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role.

Experience: Minimum of 5 years of professional experience in graphic design, with a significant portion focused on digital and integrated campaign work. Experience in a fast-paced, consumer-facing industry is highly valued.

Required Skills:

• Demonstrated expertise in graphic and digital design principles, with a strong portfolio showcasing creative versatility.

• Advanced proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong capability in Figma for UI/UX design and collaborative workflows.

• Proven experience in conceptualizing and executing integrated marketing campaigns across various channels.

• Demonstrated interest and aptitude for mentoring, coaching, and developing junior creative talent.

• Excellent leadership and interpersonal communication skills, with the ability to articulate design concepts and provide constructive feedback.

• Strong understanding of typography, composition, and visual hierarchy to create impactful designs.

• Experience working within the retail, fashion, or e-commerce sectors, understanding their unique design demands. Preferred Skills:

• Experience with motion graphics or video editing software.

• Familiarity with project management tools relevant to creative workflows.

• Knowledge of current design trends and emerging creative technologies, including AI-powered design tools.

• Experience collaborating with external agencies or freelancers.

• Understanding of brand strategy and brand guardianship principles.

📝 Enhancement Note: The experience requirement of 5+ years, coupled with the leadership aspect, firmly places this role at a senior individual contributor level with leadership responsibilities. The specific tools mentioned (Adobe Creative Suite, Figma) are industry standards, but the mention of "AI tools" is a forward-looking requirement. Retail, fashion, or e-commerce experience is a key differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of design work, with a strong emphasis on integrated campaigns and brand collateral.

• Demonstrate a clear understanding of design process, from concept development and ideation to final asset delivery across digital and print mediums.

• Include case studies that highlight your role in leading projects, mentoring junior designers, and collaborating with stakeholders.

• Showcase examples of work specifically within the retail, fashion, or e-commerce sectors.

• Highlight your ability to adapt design style to meet the specific needs of an iconic brand like Bonds. Process Documentation:

• Portfolio pieces should implicitly or explicitly demonstrate your process for developing creative briefs, conceptualizing ideas, iterating on designs, and preparing final files for production.

• Examples of how you've managed multiple design projects simultaneously, prioritizing tasks and meeting deadlines, will be beneficial.

• Any documentation or case studies that illustrate how you've provided creative direction or feedback to junior designers will be advantageous.

📝 Enhancement Note: For a Senior Graphic Designer role with leadership aspirations, the portfolio is critical. It needs to go beyond just showcasing finished assets; it must demonstrate a strategic approach to design, brand stewardship, and the ability to guide others. The inclusion of process and collaboration is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-10 years of experience in Melbourne, Australia, the estimated annual salary range is AUD $90,000 - $120,000. This estimate accounts for the seniority of the role, the brand's recognition, and the added responsibility of mentoring junior staff.

• Research Methodology: This estimate is derived from analyzing salary data for similar roles in the Melbourne metropolitan area, considering factors such as experience level, responsibilities (including leadership/mentoring), and industry (retail/fashion). Data sources include industry salary surveys, job board aggregators, and professional networking insights.

Benefits:

• Flexible working: Opportunities for flexible work arrangements, allowing for better work-life integration.

• Employee benefits: Comprehensive benefits package, which may include health insurance, retirement savings plans, staff discounts on Bonds products, and other perks.

• Professional development: Opportunities for training, workshops, and exposure to new creative technologies, including AI tools.

• Career advancement: Potential for growth within the Hanes Brands Australasia network.

Working Hours: Standard full-time hours are typically 38-40 hours per week. The role may involve occasional overtime during peak campaign periods, but the emphasis on flexible working suggests a commitment to work-life balance.

📝 Enhancement Note: Given the lack of explicit salary information, a regional estimate is provided, along with the methodology. The listed benefits are directly from the job description, with added context relevant to a creative professional.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel & Fashion Retail. Hanes Brands Australasia operates iconic brands like Bonds, known for its strong presence in the Australian market, particularly in underwear, sleepwear, and activewear.

Company Size: HanesBrands is a global company with a significant presence in Australasia. The specific size of the Hanes Australia Pty Ltd (Bonds) creative team is likely a medium-sized in-house department, fostering a collaborative yet focused environment.

Founded: Bonds was founded in 1915, giving it a long-standing heritage and a deep understanding of the Australian consumer. HanesBrands itself has a history dating back much further.

Team Structure:

• The in-house creative team likely consists of various specializations, including graphic design, digital design, potentially photography, and content creation. The Senior Graphic Designer will be part of this team, reporting to the Graphic Design & Creative Manager.

• The reporting structure places the Senior Graphic Designer in a key position, managing the work of two Junior Graphic Designers and collaborating closely with their manager.

• Cross-functional collaboration is a significant aspect, involving close partnerships with marketing, e-commerce, retail operations, and product development teams to ensure cohesive brand messaging and campaign execution. Methodology:

• Data-driven insights likely inform campaign strategies and design decisions, though the creative team will also rely on strong conceptual thinking and aesthetic judgment.

• Workflow planning and optimization will be crucial, especially with a team structure involving junior members and a need for efficient asset creation across multiple channels.

• Automation and efficiency practices are encouraged, as evidenced by the mention of AI tools, suggesting a drive to streamline processes and leverage technology.

Company Website: https://jobs.hanes.com/global/en (Company careers portal)

📝 Enhancement Note: The context of Bonds as an "iconic Australian brand" is central. This implies a need for designers who understand brand heritage, Australian consumer culture, and can maintain brand integrity while innovating. The team structure suggests a mix of hands-on work and mentorship.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Graphic Designer, positioned as an advanced individual contributor with emerging leadership responsibilities. It's a step up from a pure design role, offering exposure to team management and strategic creative input.

Reporting Structure: The Senior Graphic Designer reports to the Graphic Design & Creative Manager and directly mentors two Junior Graphic Designers. This structure provides clear lines of communication and development opportunities.

Operations Impact: The Senior Graphic Designer's work directly influences the visual identity and marketing effectiveness of the Bonds brand. Their creative output impacts brand perception, customer engagement, and ultimately, sales across digital, social, and retail channels.

Growth Opportunities:

• Leadership Development: Direct experience in mentoring and managing junior designers provides a strong foundation for future leadership roles, such as Creative Lead or Design Manager.

• Strategic Design Input: Opportunity to contribute to broader creative strategy and brand direction, influencing how the brand communicates with its audience.

• Skill Expansion: Exposure to emerging technologies like AI tools and potentially other areas of the creative process (e.g., motion graphics, advanced digital design) can broaden skill sets.

• Brand Stewardship: Deepening expertise in managing and evolving the visual identity of a well-established, iconic brand.

📝 Enhancement Note: This role is framed as a critical stepping stone for ambitious designers. The combination of senior-level design work and mentorship offers a clear path for career advancement within a reputable organization. The emphasis is on developing both technical design skills and soft leadership capabilities.

🌐 Work Environment

Office Type: The role is based in Kew, Melbourne, indicating an on-site work environment within a corporate office setting. This likely includes a dedicated creative workspace.

Office Location(s): Kew, Melbourne, VIC, Australia. This location offers accessibility within the Melbourne metropolitan area.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with other members of the creative team and cross-functional departments.

• Access to industry-standard design tools and technology, including Adobe Creative Suite and Figma, will be provided. The company also encourages the exploration of emerging creative technologies.

• Opportunities for regular interaction with the Graphic Design & Creative Manager and the junior design team will be integral to daily work, facilitating knowledge sharing and creative collaboration.

Work Schedule: The standard work schedule is full-time, likely Monday to Friday. While flexible working is mentioned, the on-site nature of the role means consistent presence at the Kew office is expected, with potential for flexibility within the standard working week.

📝 Enhancement Note: The on-site requirement in Kew, Melbourne, is clear. The description suggests a dynamic office environment conducive to creative collaboration and innovation, with a balance between structured work and flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications, experience, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: An interview where you'll be asked to present your portfolio, discuss your design process, highlight key projects (especially those relevant to retail/fashion/digital campaigns), and explain your approach to mentoring.

• Skills Assessment: Potential for a practical design exercise or case study to evaluate your technical skills, creative problem-solving abilities, and understanding of brand guidelines.

• Team & Manager Interviews: Meetings with the Graphic Design & Creative Manager and potentially other team members to assess cultural fit, communication style, and leadership potential.

Portfolio Review Tips:

• Curate your portfolio to prominently feature integrated campaigns, digital assets, retail/fashion/ecommerce work, and examples demonstrating your ability to mentor or lead.

• Structure your presentation to tell a story for each key project: the brief, your concept, the execution, the challenges, and the results (if quantifiable).

• Be prepared to discuss your design process, your rationale behind creative decisions, and how you approach typography, composition, and hierarchy.

• Highlight your experience with Adobe Creative Suite and Figma, and be ready to discuss your interest and exploration of AI tools in design.

• Emphasize your leadership potential and how you would approach mentoring junior designers. Challenge Preparation:

• If a design challenge is given, ensure you understand the brief thoroughly. Focus on delivering a solution that aligns with the Bonds brand aesthetic and strategic objectives.

• Be mindful of time constraints, prioritizing key elements of the design.

• Prepare to articulate your thought process, design choices, and how your solution addresses the challenge, drawing parallels to your experience with campaigns and brand execution.

📝 Enhancement Note: The interview process will heavily rely on evaluating both technical design skills and leadership potential. A well-curated portfolio that tells a story and demonstrates process, alongside clear communication of leadership philosophy, will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in Photoshop, Illustrator, and InDesign for asset creation and manipulation.

• Figma: Strong capability in Figma for collaborative design, prototyping, and potentially UI/UX elements.

• Microsoft Office Suite / Google Workspace: Standard productivity tools for communication and documentation.

Analytics & Reporting:

• While not explicitly mentioned, familiarity with analytics platforms (e.g., Google Analytics) and an understanding of how design impacts metrics (e.g., click-through rates, conversion rates) would be beneficial.

• Experience in interpreting performance data to inform future design decisions. CRM & Automation:

• Not directly applicable to the Senior Graphic Designer role's core responsibilities, but an understanding of how marketing campaigns are managed and automated within CRM systems could be advantageous for cross-functional collaboration.

📝 Enhancement Note: The core tools are clearly defined as Adobe Creative Suite and Figma. The mention of "emerging creative technologies and AI tools" suggests an openness to learning and integrating new software and platforms into the workflow.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating fresh, impactful creative ideas and exploring new design approaches.

• Brand Guardianship: A deep respect for and commitment to maintaining the integrity and visual identity of the Bonds brand across all touchpoints.

• Collaboration & Teamwork: A culture that encourages open communication, shared learning, and mutual support within the creative team and across departments.

• Efficiency & Excellence: A drive to produce high-quality work efficiently, utilizing best practices and leveraging technology to optimize processes.

• Growth & Development: A commitment to fostering personal and professional growth for all team members, particularly through mentorship and learning opportunities.

Collaboration Style:

• The team likely operates with a collaborative design process, encouraging feedback and iteration among designers.

• Cross-functional collaboration is key, requiring effective communication and partnership with marketing, e-commerce, and retail teams to ensure alignment on brand messaging and campaign objectives.

• A culture of knowledge sharing and continuous improvement is expected, especially with the mentoring aspect of the role and the exploration of new technologies.

📝 Enhancement Note: The company's stated values of diversity and inclusion are also paramount. The culture likely promotes an environment where different perspectives are valued, contributing to richer creative outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Heritage with Modernity: Effectively translating the iconic status of Bonds into contemporary design that appeals to current consumer trends while respecting its heritage.

• Managing Multiple Stakeholder Needs: Navigating diverse requirements and feedback from various departments (marketing, retail, e-commerce) to deliver cohesive design solutions.

• Mentoring Junior Talent: Developing effective strategies for guiding and supporting junior designers, balancing their learning needs with project deadlines and quality standards.

• Staying Ahead of Design Trends: Continuously adapting to evolving design aesthetics, digital platforms, and emerging technologies, including AI, to keep the brand visually relevant.

Learning & Development Opportunities:

• Leadership Skills: Gaining practical experience in team leadership, mentorship, and performance feedback.

• Strategic Creative Input: Opportunity to influence the overall creative direction and campaign strategy for a major brand.

• Technology Adoption: Hands-on experience with new and emerging creative technologies, including AI tools, enhancing future marketability.

• Industry Exposure: Deepening knowledge of the fashion retail and e-commerce landscape through impactful design work.

📝 Enhancement Note: The challenges presented are typical for a senior creative role within a well-established brand, offering significant opportunities for professional growth. The focus is on developing both hard and soft skills crucial for career progression in the creative industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing an integrated campaign from brief to execution. How would you ensure brand consistency across digital, social, and retail channels for Bonds?" (Focus on process, brand guardianship, and multi-channel strategy).

• "How would you approach mentoring two junior designers? What are your strategies for providing constructive feedback and fostering their growth while ensuring project quality?" (Highlight leadership style, communication, and development focus).

• "Tell us about a time you had to balance conflicting stakeholder feedback on a design project. How did you navigate this and arrive at a successful outcome?" (Demonstrate problem-solving, communication, and negotiation skills). Company & Culture Questions:

• "What do you admire about the Bonds brand, and how would your design approach contribute to its continued success and evolution?" (Showcase brand understanding and strategic thinking).

• "How do you see yourself fitting into a collaborative in-house creative team, and what are your expectations regarding team culture and values?" (Assess cultural fit and collaboration style).

• "How do you stay current with design trends and new technologies, particularly AI tools, and how might you integrate them into your work here?" (Gauge proactivity, adaptability, and forward-thinking). Portfolio Presentation Strategy:

• Select 3-5 key projects that best represent your senior design capabilities, leadership potential, and relevant experience (retail, fashion, digital campaigns).

• For each project, clearly articulate the brief, your role, the creative process, design rationale, challenges overcome, and any measurable results.

• Dedicate a section or specific examples to showcase your understanding of typography, composition, and hierarchy.

• Be prepared to discuss your experience with Adobe Creative Suite and Figma, and articulate your interest and initial thoughts on using AI tools in design.

• Have a clear narrative on your approach to mentoring and teamwork.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of strong design expertise, strategic thinking, leadership acumen, and a genuine understanding of the Bonds brand. The portfolio is the primary tool for showcasing this.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Hanes Australia careers portal link provided.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant work, focusing on integrated campaigns, digital assets, retail/fashion/ecommerce experience, and any examples of leadership or mentoring. Ensure it's easily navigable and visually appealing.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, proficiency in Adobe Creative Suite and Figma, leadership/mentoring experience, and specific achievements in retail, fashion, or e-commerce design. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering potential interview questions, especially those related to leadership, brand strategy, and collaboration. Prepare specific examples.

• Company Research: Thoroughly research Hanes Brands, Bonds, its target audience, recent campaigns, and its brand positioning in the Australian market. Understand their commitment to diversity and inclusion.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.