Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Groupe Marcelle

Location: Montreal, Quebec, Canada

Job Type: Full-Time, Permanent

Category: Creative & Media / Art & Design

Date Posted: 2026-09-11

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the development of creative concepts and visual strategies for a portfolio of established cosmetic brands.

• Execute design projects across a comprehensive range of channels, including packaging, digital marketing, e-commerce, CRM, social media, retail, and print collateral.

• Integrate cutting-edge Artificial Intelligence and emerging creative technologies into daily workflows to drive innovation and efficiency.

• Manage the end-to-end design process, from initial ideation and concept refinement to final asset production and delivery.

• Ensure brand consistency and creative excellence across all brand touchpoints and marketing materials.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, implying a need for not just strong execution but also strategic input and the ability to mentor or guide less experienced team members. The emphasis on AI and emerging technologies suggests a forward-thinking creative department focused on innovation and efficiency.

📈 Primary Responsibilities

• Conceptualize and develop compelling visual narratives and campaign territories for brands like Marcelle, Watier, Annabelle, and CW Beggs and Sons.

• Translate marketing briefs into impactful visual solutions that align with brand identity, marketing objectives, and strategic goals.

• Create mood boards, present creative concepts, and articulate the strategic rationale behind design recommendations to stakeholders.

• Execute design and adaptation of visual assets for diverse platforms including digital ads, social media graphics, website banners, email campaigns, print advertisements, and in-store POS materials.

• Design and produce packaging artwork for cosmetic products, ensuring adherence to brand guidelines, dielines, and technical printing specifications.

• Implement UX/UI best practices for digital interfaces, optimizing user experience for web, e-commerce platforms, and CRM communications.

• Leverage AI tools for tasks such as image generation, enhancement, adaptation, research, and workflow optimization, demonstrating practical application.

• Prepare and finalize production-ready files for various outputs, ensuring quality control and adherence to technical specifications for print, digital, and packaging.

• Manage multiple design projects concurrently, prioritizing tasks effectively to meet tight deadlines in a fast-paced environment.

• Collaborate closely with copywriters, brand managers, marketing teams, and external vendors to ensure cohesive campaign execution.

📝 Enhancement Note: The detailed breakdown of responsibilities across "Creative Concept Development," "Design, Production & Delivery," "Packaging & Product Design," "Digital, E-commerce & UX/UI," "AI & Emerging Creative Technologies," and "Collaboration & Agility" indicates a highly structured and multifaceted role. The emphasis on both strategic concepting and hands-on execution is a key differentiator for this senior position.

🎓 Skills & Qualifications

Education:

• Bachelor's degree or diploma in Graphic Design, Visual Communications, or a closely related field. Experience:

• Minimum of 5 years of progressive experience in graphic design, preferably within a creative studio, agency, or in-house brand environment.

• Proven track record of managing design projects from concept through to final production and delivery.

• Experience in the beauty, cosmetics, or consumer goods industry is highly desirable. Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong command of Figma or a similar interface design tool for UX/UI and digital asset creation.

• Demonstrated hands-on experience and practical application of Artificial Intelligence tools within creative and production workflows.

• Expertise in visual design principles, branding, typography, and layout across multiple media.

• Proven ability to develop and execute creative concepts that align with brand strategy.

• Solid understanding of packaging design principles, including dielines, print production requirements, and technical file preparation.

• Experience designing for digital platforms, including web, e-commerce, CRM, and social media, with an understanding of responsive design and UX/UI.

• High level of autonomy, meticulous attention to detail, and a strong commitment to quality.

• Excellent project management skills, with the ability to manage multiple priorities and deadlines effectively.

• Strong communication and presentation skills, capable of confidently articulating and defending design decisions. Preferred Skills:

• Experience in motion design, video editing, or advanced photo retouching.

• Familiarity with project management software and workflow tools.

• A proactive approach to learning and integrating new creative technologies and trends.

📝 Enhancement Note: The requirement for "demonstrated hands-on experience using artificial intelligence tools within design workflows, with AI already integrated into your creative and production processes" is a critical and distinguishing factor. This isn't just about knowing AI exists; it's about having actively used it in a professional capacity. The mention of Figma alongside Adobe Suite suggests a modern digital design workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of creative work, demonstrating strong visual design skills, conceptual thinking, and execution capabilities.

• Specific examples of packaging design projects, highlighting understanding of structure, materials, and print specifications within the beauty/cosmetics sector.

• Case studies or examples of digital design projects for web, e-commerce, and CRM, illustrating UX/UI principles and responsive design application.

• Tangible examples of how Artificial Intelligence has been integrated into your design process to enhance creativity, efficiency, or production.

• Work that illustrates the ability to adapt creative concepts across multiple brand identities and platforms. Process Documentation:

• The portfolio should implicitly demonstrate an understanding of design production workflows, from brief to final asset delivery.

• Evidence of file preparation for various print and digital outputs, adhering to technical specifications.

• Examples of how feedback and stakeholder input were incorporated to refine creative work.

• Visuals that showcase attention to detail, information hierarchy, and overall quality control in final deliverables.

📝 Enhancement Note: The explicit request for portfolio examples demonstrating AI integration is crucial. Candidates should prepare to discuss their specific AI tools, workflows, and the impact on their design output. The emphasis on "concept development through to production and final asset delivery" highlights the need for a portfolio that covers the entire design lifecycle.

💵 Compensation & Benefits

Salary Range:

• Competitive base salary commensurate with experience, likely within the range of CAD $75,000 - $100,000 annually, depending on the depth of experience and specific AI proficiency. Benefits:

• Comprehensive medical and dental insurance coverage.

• Health and wellness spending account for employee well-being.

• Retirement savings plan with a Tax-Free Savings Account (TFSA) option.

• Access to telemedicine services for convenient healthcare.

• Employee Assistance Program (EAP) for confidential support.

• Performance bonuses based on individual and company achievements.

• Paid holidays, including a period during the Christmas season.

• Paid time off for your birthday to celebrate personal milestones.

• Generous employee discounts on all Groupe Marcelle products, including early access to new launches.

• Free access to the on-site gym at the headquarters.

• Opportunities for flexible hours and potentially earlier departures on Fridays. Working Hours:

• Standard full-time work week, typically 40 hours.

• Hybrid work arrangement: 3 days per week in the office, 2 days remote.

• Flexible hours are encouraged, with potential for earlier dismissal on Fridays.

📝 Enhancement Note: Salary estimation is based on Senior Graphic Designer roles in Montreal, Canada, with additional consideration for the specialized AI skill requirement which commands a premium. The benefits package is extensive and highlights a company that invests in employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cosmetics, Beauty Products, Manufacturing, and Distribution. Groupe Marcelle is a prominent Canadian leader in this sector, known for its quality and excellence across four distinct brands.

Company Size: Over 350 employees, indicating a well-established mid-to-large-sized organization with a significant operational footprint. This size suggests a structured environment with opportunities for cross-functional interaction and potential for career advancement.

Founded: Groupe Marcelle has a history in the Canadian cosmetics industry, fostering a legacy of quality and innovation. This longevity suggests stability and a deep understanding of its market.

Team Structure:

• The Senior Graphic Designer will be part of the "Studio team," working within the broader Creative department.

• This team likely collaborates closely with Brand Management, Marketing, E-commerce, and Product Development departments.

• The structure supports a hybrid work model, emphasizing collaboration and autonomy. Methodology:

• The company values passion, creative innovation, audacity, focus, empowerment, collaboration, and humanity.

• Their purpose is to "Cultivate beauty in our world," reflecting a commitment to aesthetics, quality, and positive impact.

• The creative process emphasizes strategic thinking, concept development, and meticulous execution, with a growing integration of AI and emerging technologies.

Company Website: https://www.groupemarcelle.com/

📝 Enhancement Note: The company's stated values (passion, innovation, empowerment, collaboration, humanity) and purpose ("Cultivate beauty in our world") provide a strong indication of the desired work environment and employee ethos. The emphasis on Canadian pride suggests a strong national identity and commitment to local operations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior role, signifying a level of expertise, autonomy, and responsibility beyond that of a mid-level designer. It involves contributing to strategic creative direction, managing complex projects, and potentially mentoring junior team members.

Reporting Structure: The Senior Graphic Designer will report to a Creative Director or Studio Manager within the Creative Studio team. They will collaborate with various internal departments, including Brand, Marketing, and E-commerce.

Operations Impact: The role directly impacts brand perception, marketing effectiveness, and product appeal through high-quality visual design across all consumer touchpoints. Strong design execution is critical for brand differentiation and consumer engagement in the competitive beauty market.

Growth Opportunities:

• Skill Advancement: Deepen expertise in AI-driven design tools, UX/UI for e-commerce, and advanced packaging design techniques.

• Leadership Potential: Opportunities to lead specific creative projects, mentor junior designers, and contribute more significantly to strategic creative planning.

• Cross-Functional Exposure: Gain broader experience by working closely with marketing, product development, and e-commerce teams, understanding their operational needs and strategic goals.

• Specialization: Potential to specialize further in areas like packaging design for luxury goods or advanced digital experience design.

📝 Enhancement Note: The "Senior" title suggests a path for career growth, potentially into Lead Designer, Art Director, or Creative Manager roles. The emphasis on AI integration also positions this role as being at the forefront of creative technology within the company, offering unique development opportunities.

🌐 Work Environment

Office Type: Hybrid work model with 3 days per week in the office. The office is located at 400 Sainte-Croix Avenue, Saint-Laurent (Quebec).

Office Location(s): Saint-Laurent, Quebec, easily accessible by public transport (near Du Collège metro station) and with ample parking options (free outdoor lot, paid indoor option).

Workspace Context:

• A stimulating environment that encourages passion, creativity, and collaboration.

• Access to an on-site gym and other head office benefits contribute to a positive employee experience.

• The hybrid model allows for focused work at home and collaborative, in-person interaction at the office.

• The design team operates within a "Creative Studio," implying a dedicated space for creative professionals. Work Schedule:

• Standard full-time hours, with flexibility and the possibility of leaving earlier on Fridays. This reflects a commitment to work-life balance.

📝 Enhancement Note: The hybrid model and emphasis on work-life balance, including flexible hours and early Fridays, are significant perks for attracting talent. The location's accessibility and on-site amenities further enhance the appeal of the physical workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and alignment with the role's requirements, especially AI proficiency.

• Creative Assessment/Portfolio Review: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design process, conceptual thinking, and execution. This is where AI integration examples will be key.

• Technical/Skills Interview: Discussion focused on proficiency in Adobe Creative Suite, Figma, and practical application of AI tools. May include hypothetical design challenges or problem-solving scenarios.

• Cultural Fit Interview: Conversation with the hiring manager and potentially team members to assess alignment with Groupe Marcelle's values (passion, innovation, empowerment, collaboration, humanity) and team dynamics.

• Final Interview: May involve senior leadership to discuss strategic contributions and long-term fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 strong projects that best represent your skills across packaging, digital, and conceptual work. Ensure your AI integration examples are clearly highlighted and explained.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your creative process (including AI usage), the solution, and the outcome. Quantify results where possible.

• Highlight AI Integration: Be prepared to demonstrate how you used AI tools (e.g., for ideation, asset generation, retouching, adaptation) and the tangible benefits it brought to the project (e.g., speed, creativity, cost savings).

• Showcase Versatility: Demonstrate your ability to design for different brands, formats, and audiences within the cosmetic industry.

• Technical Proficiency: Be ready to discuss file preparation, print specifications, and digital asset requirements.

Challenge Preparation:

• Expect potential design challenges that test your ability to quickly conceptualize and execute under time constraints, possibly involving adapting existing brand assets or creating new ones for a specific brief.

• Prepare to articulate your design process, decision-making rationale, and how you would approach integrating AI into the solution.

• Practice presenting your work and defending your creative choices concisely and confidently.

📝 Enhancement Note: The portfolio review is paramount, with a specific emphasis on AI integration. Candidates should prepare a narrative that clearly demonstrates their hands-on experience and the value AI brings to their creative output. The hybrid nature of the role might also be discussed, focusing on collaboration within that framework.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (Advanced proficiency required).

• Figma (Strong proficiency required for interface design and collaboration).

• Artificial Intelligence tools for creative and production workflows (e.g., Midjourney, Stable Diffusion, Adobe Firefly, AI-powered editing tools, generative design platforms). Analytics & Reporting:

• While not a primary focus for a designer, understanding how design impacts digital analytics (e.g., conversion rates, engagement metrics) is beneficial. Familiarity with web analytics concepts is a plus. CRM & Automation:

• Experience designing for CRM platforms and email marketing automation tools (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).

• Understanding of responsive design principles for email and digital campaigns.

📝 Enhancement Note: The explicit mention of AI tools alongside Adobe Suite and Figma indicates the company's commitment to modernizing its creative processes. Candidates should be ready to discuss their specific AI tools and how they are used in practice.

👥 Team Culture & Values

Operations Values:

• Passion: A deep interest and enthusiasm for the beauty and cosmetics industry and creative work.

• Innovation: A drive to explore new ideas, technologies (especially AI), and creative approaches.

• Audacity & Focus: The courage to push creative boundaries while maintaining a sharp focus on project goals and brand consistency.

• Empowerment & Collaboration: The ability to work independently and take ownership, while also being a strong team player who contributes to collective success and knowledge sharing.

• Humanity: A commitment to ethical practices, respect, and fostering positive relationships within the team and with stakeholders.

Collaboration Style:

• Highly collaborative within the Creative Studio team, sharing knowledge and supporting colleagues.

• Strong partnership with Brand, Marketing, and E-commerce teams to ensure strategic alignment and seamless execution.

• Openness to feedback, constructive criticism, and iterative design processes.

• A culture that encourages versatility and the ability to adapt to diverse project needs and evolving priorities.

📝 Enhancement Note: The company's values are deeply embedded in its description and are critical for success in this role. Candidates should demonstrate how their personal values and work style align with these principles, particularly regarding innovation, collaboration, and a hands-on approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI Integration: Effectively leveraging AI tools without compromising brand integrity or original creative vision, and staying ahead of rapidly evolving AI capabilities.

• Managing Diverse Brand Needs: Adapting creative output to suit the distinct identities and target audiences of four different cosmetic brands.

• Fast-Paced Environment: Juggling multiple projects with shifting priorities and tight deadlines across various channels.

• Execution vs. Concept: Ensuring a seamless transition from innovative concept development to high-quality, production-ready execution.

Learning & Development Opportunities:

• AI Specialization: Becoming a go-to expert within the company for AI-driven creative solutions.

• Brand Strategy Deep Dive: Gaining in-depth knowledge of brand management and marketing strategies within the cosmetics sector.

• Cross-Functional Skill Building: Developing a stronger understanding of e-commerce, digital marketing, and product development processes.

• Mentorship: Potential to mentor junior designers and develop leadership skills.

📝 Enhancement Note: The challenges presented are typical for senior creative roles in dynamic industries, with a unique emphasis on AI adoption. The growth opportunities are robust, particularly for those interested in becoming leaders in AI-integrated creative workflows within the beauty industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a creative concept from a marketing brief, and how you would involve AI at various stages."

• "How do you ensure brand consistency across multiple brands and touchpoints, especially when adapting creative assets for different platforms?"

• "Walk us through a challenging packaging design project you managed from concept to production. What were the key constraints and how did you overcome them?"

• "How do you prioritize and manage multiple design projects with competing deadlines?" Company & Culture Questions:

• "What excites you about Groupe Marcelle and our brands (Marcelle, Watier, Annabelle, CW Beggs and Sons)?"

• "How do your personal values align with Groupe Marcelle's values of passion, innovation, audacity, focus, empowerment, collaboration, and humanity?"

• "How do you see yourself contributing to our hybrid work environment and fostering collaboration?" Portfolio Presentation Strategy:

• "Select 3-4 projects from your portfolio that best showcase your conceptual abilities, execution skills, and AI integration. Be prepared to walk us through them in detail."

• "For the AI-integrated projects, specifically highlight the tools used, the problem solved, and the impact on the final output."

• "Be ready to discuss your understanding of packaging production requirements and digital UX/UI principles relevant to the beauty industry."

• "Articulate your approach to receiving and incorporating feedback from stakeholders."

📝 Enhancement Note: Candidates should prepare concrete examples that demonstrate their end-to-end design process, their ability to manage complex projects, and their specific, practical experience with AI in design. The interview will likely focus on demonstrating both creative talent and operational efficiency.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Groupe Marcelle online recruitment module via the provided link: https://dayforcehcm.com/CandidatePortal/en-US/groupemarcelle.

• Portfolio Preparation: Curate a compelling portfolio that clearly showcases your expertise in graphic design, packaging, digital design, and crucially, your practical application of AI tools within creative workflows. Ensure it highlights your end-to-end project management capabilities.

• Resume Optimization: Tailor your resume to emphasize your 5+ years of experience, proficiency in Adobe Creative Suite and Figma, and any specific achievements related to AI integration, packaging design, or digital campaign execution.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your creative process, problem-solving skills, and how you leverage AI. Prepare to answer strategy-based questions and articulate your understanding of brand identity and production requirements.

• Company Research: Familiarize yourself with Groupe Marcelle's brands (Marcelle, Watier, Annabelle, CW Beggs and Sons), their market position, and the company's stated values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.