Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: GoTo

Location: Guatemala City, Guatemala

Job Type: Full time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-16

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in supporting GoTo's in-house advertising and marketing initiatives through expert graphic design and advanced generative AI asset creation.

• The Senior Graphic Designer will be responsible for managing multiple projects concurrently, ensuring the delivery of best-in-class creative assets across various channels.

• A key aspect of this role involves developing and maintaining strong, productive relationships with creative teams, project managers, and key stakeholders to ensure alignment and efficient project execution.

• The incumbent will quickly establish themselves as a reliable and go-to resource for the Brand & Creative team's day-to-day operational needs, contributing to a positive and productive work environment.

📝 Enhancement Note: While the role is titled "Senior Graphic Designer," its emphasis on supporting "advertising and marketing," "generative AI asset creation," "omnichannel campaign concepting," and stakeholder collaboration positions it as a crucial function within a broader marketing operations or creative operations framework. The need for strong project management and reliability suggests a focus on operational efficiency within the creative function.

📈 Primary Responsibilities

• Spearhead the design and creation of compelling visual assets for traditional, digital, social media, and trade show platforms, ensuring brand consistency and marketing objectives are met.

• Develop innovative concepts and storyboards for marketing campaigns, leveraging generative AI tools to enhance creative output and explore new visual possibilities.

• Manage the end-to-end design process for multiple concurrent projects, from initial brief to final delivery, ensuring adherence to timelines and quality standards.

• Collaborate closely with marketing strategists, project managers, and other creative professionals to translate campaign objectives into impactful visual solutions.

• Present and articulate design concepts and creative strategies effectively to internal stakeholders and cross-functional teams, incorporating feedback to refine deliverables.

• Contribute actively to fostering a kind, accountable, and collaborative team environment, promoting knowledge sharing and best practices in design and AI integration.

• Uphold and evolve GoTo's corporate identity and brand guidelines across all creative outputs.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management, emphasizing the designer's role in driving marketing initiatives forward efficiently. The mention of "omnichannel campaign concepting" and "generative AI asset-creation expertise" points to advanced responsibilities beyond standard graphic design.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for a Senior Graphic Designer role.

Experience: 5+ years of professional graphic design experience, with a demonstrated history of working in creative environments, preferably within a marketing or advertising context.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud suite, with a strong emphasis on Illustrator, InDesign, and Photoshop for creating high-quality visual assets.

• Proven experience integrating generative AI tools (e.g., Midjourney, DALL-E, Stable Diffusion, Adobe Firefly) into creative workflows and applying them strategically to enhance design outcomes.

• Demonstrated ability to manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines in a fast-paced environment.

• Strong portfolio showcasing a diverse range of creative work across multiple channels, formats, and successful campaigns, illustrating problem-solving through design.

• Excellent communication and collaboration skills, with the capacity to articulate creative ideas, present concepts persuasively, and work effectively with diverse teams and stakeholders.

• High level of attention to detail to ensure accuracy, consistency, and brand adherence in all design outputs.

• English proficiency (B2 level or higher) required for effective collaboration, communication, and professional writing. Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, After Effects) for motion graphics and animation.

• Familiarity with UX/UI design principles and tools for digital interface design.

• Knowledge of marketing automation platforms and their creative asset requirements.

• Experience in developing and managing brand style guides.

📝 Enhancement Note: The emphasis on AI integration and omnichannel campaign concepting suggests a forward-thinking candidate who can adapt to evolving creative technologies and marketing strategies. The B2 English proficiency requirement points to a need for strong professional communication in a global team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating at least 5 years of professional graphic design work, showcasing a breadth of creative output across various media (print, digital, social, trade shows).

• Specific case studies highlighting successful omnichannel campaign concepting and execution, detailing your role and the creative process.

• Examples of how generative AI tools were strategically integrated into your design workflow to achieve specific project goals or enhance creative outcomes.

• Visual examples of corporate identity development or brand guideline implementation.

• Clear articulation of your design process, from brief interpretation and concept generation to final asset delivery and stakeholder presentation. Process Documentation:

• Be prepared to discuss your personal workflow for managing multiple design projects efficiently, including prioritization and time management techniques.

• Showcase examples of how you've collaborated with project managers and cross-functional teams to ensure smooth project progression and timely delivery.

• Demonstrate your approach to receiving and incorporating feedback from stakeholders and creative leads, illustrating your ability to iterate on designs effectively.

📝 Enhancement Note: The portfolio is critical for demonstrating not just creative talent but also operational efficiency and adaptability, particularly regarding AI integration and project management. The expectation is for a portfolio that tells a story of process and impact, not just a collection of final designs.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in Guatemala City with 5-10 years of experience and advanced AI/Adobe skills, a competitive annual salary range is estimated between GTQ 240,000 - GTQ 360,000 (approximately USD 30,000 - USD 45,000). This range can vary based on specific skills, portfolio strength, and final negotiation.

Benefits:

• Comprehensive health benefits package.

• Generous Paid Time Off (PTO), including paid holidays, volunteer days, and quarterly self-care days.

• Company-designated no-meeting days to foster deep work and reduce meeting fatigue.

• Tuition reimbursement program to support continuous learning.

• Access to extensive instructor-led and on-demand learning and development programs for professional growth.

• The Thrive Global Wellness Program, offering a confidential Employee Assistance Program (EAP), a wellness app, and one-on-one wellness coaching.

• Engagement in employee-led communities and programs, including Employee Resource Groups (ERGs) and GoTo Gives for charitable initiatives.

• Charitable matching programs to amplify personal contributions to causes.

Working Hours: Standard full-time work hours, typically 40 hours per week, with potential for flexibility depending on project needs and team collaboration schedules. Company-designated no-meeting days are a key feature for focused work.

📝 Enhancement Note: The salary estimate is based on research of senior-level creative roles in Guatemala, adjusted for the specific technical requirements (AI, Adobe Suite) and the company's global presence. Benefits are detailed as provided in the job description, emphasizing a strong focus on employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Software and Services) - GoTo provides a suite of products for remote work, collaboration, and IT support, serving a broad range of businesses globally. This industry context means a focus on innovation, user experience, and reliable service delivery.

Company Size: GoTo is a significant player in the tech industry, likely employing several thousand individuals globally. This scale suggests structured processes, opportunities for cross-functional collaboration, and potential for career advancement.

Founded: GoTo has a history rooted in several well-established tech companies (e.g., LogMeIn, Citrix), indicating a mature operational foundation and a culture that values experience and strategic growth.

Team Structure:

• The Senior Graphic Designer will likely be part of a larger Marketing team, potentially within a dedicated Brand & Creative department or a broader Marketing Operations function.

• This team may consist of other designers, copywriters, project managers, and marketing specialists, reporting to a Creative Director or Marketing Manager.

• Collaboration is expected with various departments, including Product Marketing, Digital Marketing, Sales Enablement, and potentially IT, to ensure visual assets align with broader business objectives. Methodology:

• GoTo's marketing approach likely emphasizes data-driven insights and AI-powered tools to understand customer needs and optimize campaign performance.

• Workflow planning and optimization are crucial for managing a high volume of creative requests from different teams.

• Automation and efficiency practices are probably employed to streamline repetitive tasks and accelerate creative production cycles.

Company Website: https://www.goto.com/

📝 Enhancement Note: The company's tech focus and established history suggest a professional, results-oriented environment where creative operations play a key role in brand perception and market reach. The emphasis on AI in the role description further aligns with current industry trends in technology marketing.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" level, indicating a significant degree of autonomy, responsibility, and expected expertise. It requires not only strong design skills but also the ability to manage complex projects, mentor junior team members (potentially), and contribute strategically to campaign development. For operations professionals, this means being a key contributor to the efficiency and effectiveness of the creative production pipeline.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Lead, Art Director, or Marketing Manager. They will work closely with project managers and collaborate extensively with marketing strategists, digital marketers, and potentially product marketing teams.

Operations Impact: The Senior Graphic Designer's impact is directly tied to the effectiveness of GoTo's marketing and advertising efforts. High-quality, strategically aligned visual assets can significantly influence brand perception, customer engagement, lead generation, and ultimately, revenue. Their ability to efficiently produce these assets ensures marketing campaigns launch on time and with maximum impact.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in generative AI tools and their application in marketing, becoming a go-to specialist in this emerging area.

• Leadership Potential: With proven performance, there's potential to move into Art Director roles, team lead positions, or specialize in specific areas like campaign concepting or brand identity management.

• Cross-functional Exposure: Gaining broader experience by working on diverse projects across different marketing functions, potentially leading to roles in broader marketing operations or strategic creative planning.

📝 Enhancement Note: The "Senior" title implies a level of operational maturity. Candidates should demonstrate not just creative output but also process ownership and the ability to influence how creative work gets done within the marketing department.

🌐 Work Environment

Office Type: The role is specified as "On-site" in Guatemala City, suggesting a traditional office-based work environment. This typically involves a collaborative workspace designed to foster team interaction and productivity.

Office Location(s): Guatemala City, Guatemala. Specific details about office amenities or accessibility would need to be confirmed directly.

Workspace Context:

• The workspace will likely be designed to facilitate collaboration among the creative and marketing teams, with opportunities for in-person brainstorming and feedback sessions.

• Access to GoTo's standard technology stack, including powerful workstations with the latest Adobe Creative Cloud and AI software, can be expected.

• Regular interaction with colleagues and stakeholders will be part of the daily routine, enabling quick problem-solving and alignment on creative briefs.

Work Schedule: Standard full-time hours are expected. While the role is on-site, GoTo's emphasis on "company-designated no-meeting days" suggests a commitment to creating focused work blocks, which is beneficial for design tasks requiring deep concentration.

📝 Enhancement Note: The on-site requirement means candidates should consider commute, local work culture, and the benefits of a dedicated physical workspace for creative collaboration and project management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience, skills, and alignment with the role's requirements.

• Creative Assessment/Challenge: You may be asked to complete a design exercise or case study, either pre-interview or during the interview process, to evaluate your design skills, problem-solving abilities, and application of AI tools. This could involve conceptualizing a campaign or creating specific assets based on a brief.

• Interviews: Expect interviews with the hiring manager, potential team members, and possibly cross-functional stakeholders. These will focus on your experience, technical skills, portfolio walkthrough, collaboration style, and understanding of GoTo's brand.

• Final Round: A final interview to discuss culture fit, career aspirations, and confirm mutual suitability.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with omnichannel campaigns, AI integration, and diverse design formats. Prioritize quality over quantity.

• Tell the Story: For each project, clearly articulate the brief, your role, the challenges faced, your creative process (including AI usage), and the measurable impact or outcome.

• Highlight AI Proficiency: Explicitly point out where and how you used generative AI tools, explaining the strategic advantage gained (e.g., speed, novelty, cost-efficiency).

• Demonstrate Process: Include examples of wireframes, storyboards, mood boards, or iterative design stages to show your thought process and problem-solving approach.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished. Be prepared to present it confidently and answer detailed questions.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge prompts. Identify the core objectives, target audience, and key messages.

• Leverage AI: Be ready to demonstrate how you would use generative AI to brainstorm, generate initial concepts, or create specific assets efficiently as part of the challenge.

• Focus on Strategy: Beyond aesthetics, be prepared to explain the strategic rationale behind your design choices and how they align with marketing goals.

• Time Management: Practice completing design tasks within realistic time constraints, simulating an interview challenge environment.

📝 Enhancement Note: The emphasis on AI integration and omnichannel strategy means your portfolio and any design challenges should actively demonstrate these capabilities. Be prepared to discuss the operational aspects of your creative process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency is essential, specifically:

  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For layout design, brochures, presentations, and multi-page documents.
  • Photoshop: For image editing, manipulation, and digital asset creation.

• Generative AI Tools: Experience with platforms such as Midjourney, DALL-E, Stable Diffusion, Adobe Firefly, or similar for asset creation and concept exploration.

Analytics & Reporting:

• While not a primary responsibility, familiarity with how design assets perform within marketing analytics platforms (e.g., Google Analytics, social media analytics) is beneficial for understanding campaign effectiveness. CRM & Automation:

• No direct CRM/automation tool requirement, but understanding how design assets are deployed through marketing automation or CRM-integrated campaigns (e.g., email marketing platforms) can be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud and generative AI tools highlights the technical requirements. Candidates should be ready to discuss their experience and proficiency with these specific software suites and AI platforms.

👥 Team Culture & Values

Operations Values:

• Be Real: Encourages authenticity and transparency in all interactions and creative output.

• Think Big: Promotes ambitious thinking and innovative solutions in design and AI application.

• Move Fast: Values efficiency, agility, and timely delivery of creative assets to support marketing initiatives.

• Keep Growing: Fosters a continuous learning mindset, especially regarding new design tools, AI technologies, and marketing trends.

• Customer Obsessed: Emphasizes understanding the end-user and creating designs that resonate with and serve customer needs effectively.

Collaboration Style:

• Cross-functional Integration: The team values seamless collaboration with marketing strategists, project managers, and other departments to ensure visual assets are strategically aligned and effectively deployed.

• Process Review Culture: Openness to feedback and iterative design processes is encouraged to refine creative output and improve workflow efficiency.

• Knowledge Sharing: A culture that promotes sharing best practices, new tool discoveries (especially in AI), and creative techniques to elevate the entire team's capabilities.

📝 Enhancement Note: GoTo's core values provide a strong framework for the expected work ethic and team dynamics. Candidates should be prepared to demonstrate how their approach to design and collaboration aligns with these principles, particularly "Move Fast" and "Keep Growing" in the context of creative operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the fast-changing capabilities and ethical considerations of generative AI in design requires continuous learning and adaptation.

• Balancing Creative Innovation with Brand Consistency: Ensuring that experimental AI-driven designs still adhere to GoTo's established brand identity and marketing objectives.

• Managing High Volume of Requests: Efficiently handling multiple, often competing, design requests from various departments while maintaining high quality and meeting deadlines.

• Translating Complex Tech Concepts Visually: Developing clear and compelling visuals for GoTo's software and services that resonate with a diverse audience.

Learning & Development Opportunities:

• AI Specialization: Deepen expertise in cutting-edge generative AI tools and workflows, potentially becoming a subject matter expert within the company.

• Advanced Design Techniques: Opportunities to attend workshops or courses on advanced graphic design, motion graphics, or UX/UI design.

• Mentorship and Leadership: Potential to mentor junior designers and take on leadership responsibilities for specific creative projects or initiatives.

📝 Enhancement Note: The challenges presented are typical for a senior creative role in a fast-paced tech environment, especially with the integration of new technologies like AI. The growth opportunities are aligned with advancing expertise and taking on more responsibility within the creative operations function.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used generative AI to solve a creative challenge or improve a design workflow. What was the outcome?" (Focus on process, tools, and results.)

• "How do you approach concepting for an omnichannel marketing campaign? Walk us through your process." (Highlight strategic thinking, collaboration, and integration across channels.)

• "How do you prioritize your workload when faced with multiple urgent design requests from different stakeholders?" (Demonstrate project management and time-efficiency skills.)

• "What is your strategy for ensuring brand consistency across all design deliverables, especially when working with new technologies like AI?" (Showcase understanding of brand guidelines and operational control.) Company & Culture Questions:

• "What do you know about GoTo's products and how do you see design supporting their market position?" (Research GoTo's offerings and value proposition.)

• "How do you embody GoTo's core values (Be Real, Think Big, Move Fast, Keep Growing, Customer Obsessed) in your day-to-day work as a designer?" (Align your experiences with their stated values.)

• "Describe your ideal collaborative environment for a creative team." (Showcase your teamwork and communication style.) Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest projects, ideally those showcasing AI integration or complex campaign work.

• Quantify Results: Whenever possible, present metrics or outcomes that demonstrate the success of your designs (e.g., engagement rates, conversion improvements, positive feedback).

• Explain Your 'Why': For each project, clearly articulate the strategic thinking behind your design choices, not just the aesthetic.

• Showcase Process: Be ready to walk through your workflow, including any initial sketches, AI-generated concepts, or iterations.

• Engage Your Audience: Make it a conversation. Ask clarifying questions and be receptive to feedback during the presentation.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also operational acumen—how you manage your work, collaborate effectively, and leverage new technologies like AI to drive marketing success.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Workday link.

• Customize Your Resume: Tailor your resume to highlight your 5+ years of graphic design experience, advanced Adobe Creative Cloud skills, and specific experience with generative AI tools. Use keywords from the job description such as "omnichannel campaign concepting," "generative AI asset creation," and "project management."

• Refine Your Portfolio: Ensure your portfolio is polished, easily navigable, and prominently features projects demonstrating your ability to create assets for various marketing channels and your strategic use of AI. Prepare specific case studies that articulate your process and impact.

• Prepare for Design Challenges: Practice creating visual concepts or assets under timed conditions, focusing on how you would integrate AI and adhere to brand guidelines.

• Research GoTo: Familiarize yourself with GoTo's products, target audience, and brand identity. Understand their core values and how your design philosophy aligns with them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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