Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Frette

Location: New York, New York, United States

Job Type: Full-time

Category: Marketing & Brand Communications / Creative & Media

Date Posted: June 22, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Leads the conceptualization and execution of high-impact visual communications for global marketing initiatives, ensuring alignment with a luxury brand's heritage and positioning.

• Serves as a brand guardian, maintaining global consistency across all B2B and B2C touchpoints, including digital, print, social media, and retail assets.

• Drives the evolution and refinement of visual guidelines to ensure modern relevance while honoring the brand's established legacy.

• Mentors junior design talent and oversees the production of best-in-class creative assets, translating business objectives into compelling visual storytelling.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer within a luxury brand context (Frette), necessitating a strong emphasis on sophisticated design sensibility, brand stewardship, and integrated campaign development across multiple channels. The responsibilities suggest a strategic and leadership-oriented position within the Marketing & Brand Communications department.

📈 Primary Responsibilities

• Lead the conceptualization and execution of integrated creative campaigns across print, digital, social, CRM, retail, and experiential channels, ensuring a cohesive and impactful brand narrative.

• Act as a primary brand guardian, ensuring global consistency in visual expression across B2B and B2C communications, including brand presentations, product launches, PR materials, retail assets, website content, and social media platforms.

• Evolve and refine brand visual guidelines in partnership with leadership, ensuring they remain modern and relevant while respecting Frette's rich heritage and luxury positioning.

• Provide creative direction and oversight on essential post-production elements such as photo retouching, compositing, video editing, and motion graphics to maintain the highest aesthetic standards.

• Design and manage the production of high-quality collateral, including brochures, postcards, lookbooks, direct mail pieces, email marketing campaigns, digital media advertisements, and social assets, ensuring brand integrity across all materials.

• Collaborate closely with web and CRM teams to develop branded email campaigns and ensure a cohesive visual experience across the website and editorial content.

• Contribute strategically to the content and editorial calendar by shaping visual storytelling concepts and providing clear briefs to internal and external content producers.

• Ensure all final design files are meticulously prepared and optimized for both print production and digital deployment across various platforms, adhering to technical specifications.

• Translate marketing and commercial objectives into compelling visual solutions that resonate with target audiences and drive business results.

• Partner with sales and marketing leadership to provide essential creative support for product launches, key initiatives, and seasonal campaigns, ensuring visual alignment and impact.

• Present creative concepts and design rationales clearly and confidently to stakeholders, articulating how they meet business objectives.

• Proactively monitor industry trends and the competitive landscape to identify and introduce new tools, techniques, and design innovations that can enhance Frette's visual communication strategy.

• Manage multiple design projects simultaneously, ensuring timely delivery, adherence to deadlines, and efficient workflow prioritization for all design initiatives.

• Maintain organized archives of all campaigns and creative assets for easy retrieval and future reference.

• Mentor and provide guidance to junior designers or freelance creatives, fostering a collaborative and high-performing design team environment.

• Uphold meticulous attention to detail and the highest quality standards in all design output, reflecting Frette's commitment to luxury and excellence.

📝 Enhancement Note: The primary responsibilities have been expanded to detail the strategic nature of the Senior Graphic Designer role. Emphasis is placed on brand stewardship, integrated campaign execution, cross-functional collaboration, and leadership/mentorship, which are critical for a senior-level position in a luxury brand context.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a Senior Graphic Designer role.

Experience: 5-8+ years of professional graphic design experience, with a strong preference for candidates who have worked within luxury, fashion, lifestyle, or other high-end brand environments.

Required Skills:

• Graphic Design Expertise: Proven ability to create visually compelling designs across various media.

• Brand Stewardship: Deep understanding of brand identity, visual guidelines, and maintaining brand consistency across all touchpoints.

• Adobe Creative Suite Proficiency: Expert-level command of Photoshop, InDesign, Illustrator, Premiere Pro, and After Effects is essential for asset creation and manipulation.

• Typography & Composition: Highly refined sensibility for typography, layout, composition, and color theory, especially within a luxury aesthetic.

• Photo Retouching & Compositing: Advanced skills in photo retouching, cropping, and compositing to achieve polished, high-quality imagery.

• Integrated Campaign Development: Demonstrated experience in conceptualizing and executing campaigns that span print, digital, social, and potentially experiential channels.

• Print Production Knowledge: Understanding of print processes, file preparation, and ensuring print-ready assets.

• Digital Design Skills: Proficiency in designing for digital platforms, including websites, social media, and email marketing.

• Conceptual Thinking: Ability to translate business objectives into creative and innovative visual solutions.

• Project Management: Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

• Presentation & Communication: Strong skills in presenting creative concepts clearly and confidently to stakeholders.

• Collaboration: Ability to work effectively with cross-functional teams, including Marketing, Sales, and E-commerce.

Preferred Skills:

• Motion Graphics & Video Editing: Experience with Premiere Pro and After Effects for video and animation assets.

• Email Marketing Design: Familiarity with ESP platforms and best practices for email campaign design.

• Web & CMS Knowledge: Working knowledge of CSS, CMS, HTML, and basic understanding of website backend systems.

• Interactive Platforms: Experience with platforms like Ceros for creating interactive content is a plus.

• Mentoring Junior Talent: Experience in guiding and developing junior designers or freelancers.

• Luxury/Fashion Industry Experience: Specific background in luxury goods, fashion, or high-end lifestyle brands.

📝 Enhancement Note: The qualifications have been structured to highlight essential skills required for a senior role in a luxury context. The distinction between required and preferred skills provides clarity for applicants. The educational requirement, while not explicit in the input, has been inferred based on industry standards for senior design roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Integrated Campaign Examples: Showcase a minimum of 2-3 comprehensive integrated campaign case studies that demonstrate a cohesive visual strategy executed across multiple channels (print, digital, social, etc.). Clearly articulate the campaign objectives, your role, the creative process, and the results.

• Brand Consistency Showcase: Include examples that specifically highlight your ability to maintain and evolve brand identity and visual guidelines across diverse applications, demonstrating an understanding of brand stewardship.

• Luxury Aesthetic Examples: Present work that clearly reflects a sophisticated design sensibility and an understanding of luxury aesthetics, relevant to Frette's market position.

• Technical Proficiency Demonstration: Include examples that showcase advanced photo retouching, compositing, typography, and layout skills, as well as motion graphics or video editing if applicable.

• Digital & Print Assets: Feature a range of digital assets (web banners, social media graphics, email templates) and print collateral (brochures, lookbooks, direct mail) to demonstrate versatility.

Process Documentation:

• Conceptualization to Execution: Be prepared to discuss your design process from initial briefing and conceptualization through to final file preparation for production, highlighting how you translate business needs into creative solutions.

• Collaboration & Feedback: Demonstrate how you incorporate feedback from stakeholders and collaborate with cross-functional teams (e.g., Marketing, E-commerce) throughout the design lifecycle.

• File Management & Optimization: Be ready to explain your approach to organizing design files, managing project workflows, and optimizing assets for different platforms (print vs. digital).

• Brand Guideline Adherence/Evolution: Discuss your experience in working with, and potentially updating, brand visual guidelines to ensure consistency and modern relevance.

📝 Enhancement Note: Portfolio requirements are tailored to emphasize integrated campaign development, brand stewardship, and luxury aesthetics, aligning with the specific demands of a Senior Graphic Designer role at Frette. The process documentation section focuses on the candidate's workflow, collaboration, and asset management skills.

💵 Compensation & Benefits

Salary Range: USD $68,000 - $70,000 per year.

Benefits:

• Comprehensive Health Coverage: Includes Medical, Dental, and Vision insurance plans.

• Income Protection: Short-term and Long-term Disability insurance, as well as Life Insurance.

• Retirement Savings: 401K plan with a Company match, supporting long-term financial planning.

• Family Support: Paid maternity/paternity leave to support new parents.

• Employee Perks: Employee discount on Frette products, offering a tangible benefit of working with the brand.

• Paid Time Off: Includes Paid Holidays and a general Paid Time-Off (PTO) policy for work-life balance.

Working Hours: 40 hours per week, with a hybrid work schedule, implying a balance between in-office collaboration and remote flexibility.

📝 Enhancement Note: The salary range is directly sourced from the provided data. The benefits listed are comprehensive and typical for a full-time role in a company like Frette, emphasizing health, financial security, family support, and work-life balance. The hybrid schedule is noted as a key aspect of the work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Goods / Home Furnishings / Textiles. Frette operates at the pinnacle of luxury, known for its exquisite Italian craftsmanship in linens and home textiles. This high-end positioning heavily influences its brand expression and marketing communications.

Company Size: Frette is a well-established, global luxury brand. While specific employee numbers aren't provided in the raw data, its extensive heritage (over 164 years), iconic past, and current presence in luxury hotels, private residences, yachts, and jets suggest a significant, likely medium to large-sized, organization with a global footprint.

Founded: 1860. With a legacy spanning over 164 years, Frette is steeped in tradition, artistry, and a commitment to unparalleled quality. This historical depth is a core element of its brand identity and likely influences its culture, emphasizing heritage, craftsmanship, and enduring elegance.

Team Structure:

• Department: Marketing & Brand Communications. This role sits within a key department responsible for shaping and executing the brand's image and outreach.

• Reporting: Reports to the Digital Marketing Manager. This indicates a direct line of reporting for day-to-day tasks and strategic alignment within the digital marketing function, while still allowing for broad creative leadership.

• Collaboration: Expected to collaborate closely with Marketing, Sales, E-commerce, and other cross-functional teams, suggesting a highly integrated and communicative work environment.

Methodology:

• Brand-Centric Approach: Frette's operations, especially in marketing and design, are likely driven by a strong focus on maintaining and elevating its luxury brand identity.

• Quality & Craftsmanship: The company's heritage emphasizes meticulous attention to detail and a commitment to the highest quality in both its products and its communications.

• Global Consistency: With a worldwide presence, ensuring consistent brand messaging and visual standards across all regions is a critical operational methodology.

Company Website: [Please refer to the provided company_url for the official website, if available. The domain frette.com is indicated.]

📝 Enhancement Note: The company context has been enriched by inferring aspects of its culture, size, and operational methodology based on its industry, legacy, and stated brand positioning. The emphasis on luxury, craftsmanship, and global reach is critical for understanding the Senior Graphic Designer's responsibilities.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level signifies a professional with substantial experience (5-8+ years) who is expected to not only execute high-level design work but also to contribute strategically, lead projects, and mentor junior team members. It bridges individual contribution with team leadership and brand-level influence.

Reporting Structure: The role reports to the Digital Marketing Manager. This suggests that while the Senior Graphic Designer will have significant autonomy in creative execution and brand stewardship, their strategic direction will be aligned with the broader digital marketing objectives set by their manager. This structure allows for both creative freedom and departmental integration.

Operations Impact: The Senior Graphic Designer's impact is critical to the Frette brand's perception and commercial success. By leading the creative development of high-impact visual communications across all global marketing initiatives, this role directly influences:

• Brand Equity: Ensuring Frette's luxury image is consistently and compellingly communicated across all touchpoints.

• Customer Engagement: Designing visually appealing assets that capture attention and drive engagement across digital, print, and retail channels.

• Sales Enablement: Creating effective marketing collateral and campaign materials that support sales efforts and product launches.

• Market Positioning: Helping Frette maintain its competitive edge and premium status in the luxury market through superior visual storytelling.

Growth Opportunities:

• Creative Leadership Expansion: Potential to grow into a Creative Director or Art Director role, overseeing larger creative teams and more significant brand initiatives.

• Specialization in Luxury Branding: Deepen expertise in luxury marketing and design, potentially leading to roles focused on specific luxury sectors or global brand strategy.

• Cross-Functional Leadership: Develop broader strategic marketing skills by working more closely with e-commerce, product development, and retail teams, potentially moving into senior marketing management roles.

• Mentorship & Team Development: Further hone leadership skills by taking on more responsibility for managing and developing design teams, including freelance talent.

📝 Enhancement Note: The career and growth analysis focuses on the progression pathways and impact typical for a senior-level creative role within a brand-focused organization like Frette. It emphasizes the strategic importance of design in a luxury context and outlines potential career trajectories.

🌐 Work Environment

Office Type: Hybrid. This indicates a blend of working remotely and from the company's physical office location. It suggests a modern work approach that balances the need for in-person collaboration with the flexibility of remote work.

Office Location(s): 15 West 37th Street, New York, NY 10018. This is a prime location in Midtown Manhattan, a hub for business and creative industries, offering good accessibility via public transportation.

Workspace Context:

• Collaborative Environment: The hybrid model, coupled with the need for cross-functional collaboration, suggests an office designed to facilitate teamwork, brainstorming, and in-person meetings. Expect shared workspaces, meeting rooms, and potentially informal gathering areas.

• Creative Tools & Technology: As a Senior Graphic Designer, access to high-performance workstations, reliable internet, and the full Adobe Creative Suite is standard. The company may also utilize project management software and digital asset management systems.

• Team Interaction: The office environment will likely foster opportunities for direct interaction with the Digital Marketing Manager, fellow marketing team members, and colleagues from sales, e-commerce, and potentially product teams, facilitating seamless workflow and idea exchange.

Work Schedule: The standard working hours are 40 hours per week. The hybrid arrangement allows for flexibility in structuring these hours, with specific days designated for office presence to maximize collaborative opportunities.

📝 Enhancement Note: The work environment details are derived from the "Hybrid" work arrangement and the specific office address, inferring the likely setup and collaborative nature of the workspace in a New York City office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Review & Presentation: A key stage will involve presenting your portfolio, discussing your design process, and showcasing specific projects that highlight your capabilities in integrated campaigns, brand stewardship, and luxury aesthetics. Be prepared to articulate your rationale and impact.

• Skills Assessment: This may involve a creative challenge or a practical exercise to evaluate your proficiency in Adobe Creative Suite, conceptual thinking, and ability to translate a brief into a visual solution.

• Cross-Functional Interviews: You will likely meet with the Digital Marketing Manager and potentially other key stakeholders from Marketing, Sales, or E-commerce to assess your collaborative skills and understanding of business objectives.

• Cultural Fit Assessment: Interviews will also gauge your alignment with Frette's luxury brand values, your approach to mentorship, and your ability to thrive in a hybrid work environment.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that demonstrate your skills in integrated campaign development, luxury branding, and diverse media execution.

• Tell a Story: For each project, clearly articulate the brief, your role, your creative process, the challenges you faced, and the measurable impact or results achieved (e.g., increased engagement, improved brand perception).

• Highlight Luxury Expertise: Ensure your portfolio clearly showcases your experience and understanding of luxury aesthetics, typography, and high-end brand communication.

• Showcase Technical Prowess: Include examples that demonstrate your mastery of Adobe Creative Suite, particularly in photo retouching, compositing, and layout. If motion graphics are a requirement, include relevant video clips.

• Prepare for Digital & Print: Have examples ready that cover both digital assets (web, social, email) and print collateral (lookbooks, brochures).

• Be Ready to Discuss Process: Prepare to walk through your workflow, from concept to final delivery, and discuss how you handle feedback and collaboration.

Challenge Preparation:

• Understand Frette's Brand: Thoroughly research Frette's current marketing campaigns, brand voice, product lines, and target audience.

• Anticipate Creative Briefs: Prepare for potential design challenges that might involve creating assets for a new product launch, a seasonal campaign, or a social media initiative, all within the Frette brand guidelines.

• Focus on ROI: If a challenge involves measurable outcomes, be ready to discuss how your design choices would contribute to business goals like customer engagement, lead generation, or sales.

• Practice Articulation: Rehearse explaining your design decisions concisely and confidently, linking them back to the brief and Frette's brand strategy.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to tailor their portfolio and interview preparation to a Senior Graphic Designer role within a luxury brand like Frette, emphasizing strategic thinking and brand alignment.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite (Expert Level):

  • Photoshop: For photo retouching, manipulation, and complex digital asset creation.
  • InDesign: For layout design of print collateral like brochures, lookbooks, and direct mail.
  • Illustrator: For vector graphics, logos, icons, and intricate illustrations.
  • Premiere Pro: For video editing and post-production of marketing content.
  • After Effects: For motion graphics, animations, and dynamic visual elements.

• ESP Platforms (Experience Required): Familiarity with Email Service Provider platforms for designing and deploying email marketing campaigns. Specific platforms are not mentioned, but common examples include Mailchimp, HubSpot, Salesforce Marketing Cloud, etc.

Website & Digital Tools:

• CMS (Familiarity): Content Management System knowledge is beneficial for understanding how digital assets are deployed on the website.

• HTML/CSS (Working Knowledge): Basic understanding is helpful for web design and email template creation, ensuring designs are technically feasible and display correctly.

• Interactive Platforms (Plus): Experience with platforms like Ceros for creating rich, interactive digital content is a strong advantage.

Other Potentially Relevant Tools:

• Digital Asset Management (DAM) Systems: For organizing and retrieving creative assets.

• Project Management Software: Tools like Asana, Trello, or Jira for managing project workflows and deadlines.

• Collaboration Tools: Slack, Microsoft Teams for team communication.

📝 Enhancement Note: The tools and technology stack are explicitly listed in the job description. This section details their usage context and the expected proficiency level for a Senior Graphic Designer.

👥 Team Culture & Values

Operations Values:

• Excellence & Craftsmanship: Reflecting Frette's heritage, there's a strong emphasis on producing work of the highest quality and meticulous detail, mirroring the craftsmanship of their luxury products.

• Brand Integrity & Heritage: A deep respect for Frette's legacy and a commitment to upholding its luxury brand positioning in all communications.

• Innovation within Tradition: The ability to evolve visual guidelines and introduce modern design elements while staying true to the brand's established heritage.

• Collaboration & Partnership: Working effectively across departments (Marketing, Sales, E-commerce) to achieve shared business objectives.

• Efficiency & Professionalism: Managing projects effectively, meeting deadlines, and maintaining a professional demeanor in a fast-paced environment.

Collaboration Style:

• Cross-functional Integration: The Senior Graphic Designer is expected to be a proactive partner with Marketing, Sales, and E-commerce teams, translating their objectives into compelling visual strategies.

• Feedback & Iteration: A culture that likely embraces constructive feedback to refine creative concepts and ensure the final output meets strategic goals and brand standards.

• Mentorship & Knowledge Sharing: A willingness to guide junior designers and share expertise, fostering a learning environment within the creative team.

📝 Enhancement Note: The team culture and values section is inferred from Frette's brand identity as a luxury heritage company, the role's responsibilities (e.g., brand stewardship, mentorship), and the collaborative nature of the position.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Heritage with Modernity: Continuously evolving Frette's visual identity to remain relevant to contemporary luxury consumers while honoring its 164-year heritage.

• Global Brand Consistency: Ensuring a unified and high-quality brand expression across diverse international markets and varying cultural contexts.

• Pace of Digital Demands: Keeping up with the rapid pace of digital marketing and social media trends, requiring agile design and content creation.

• Translating Luxury into Digital: Effectively conveying the tactile and sensory experience of luxury textiles through digital mediums.

• Mentoring Junior Talent: Developing effective strategies for guiding and growing less experienced designers while meeting demanding project timelines.

Learning & Development Opportunities:

• Deep Dive into Luxury Branding: Gaining extensive experience in the nuances of luxury marketing and visual communication within a globally recognized brand.

• Advanced Creative Tool Mastery: Opportunities to deepen expertise in motion graphics, video editing, and potentially explore interactive design platforms.

• Strategic Marketing Acumen: Developing a stronger understanding of how design directly impacts broader marketing and commercial objectives through close collaboration with other departments.

• Leadership Development: Building skills in project management, team guidance, and stakeholder communication through senior-level responsibilities.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific context of a Senior Graphic Designer at a heritage luxury brand, focusing on the unique demands and developmental potential of the role.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Frette's visual guidelines to feel more contemporary while respecting its heritage?" (Assesses strategic thinking, brand understanding, and creative problem-solving.)

• "Describe a time you had to ensure brand consistency across multiple, disparate marketing channels. What was your process?" (Evaluates brand stewardship, project management, and execution skills.)

• "Walk us through an integrated campaign you led from concept to completion. What were the objectives, your role, and the key outcomes?" (Tests campaign development, storytelling, and impact articulation.)

• "How do you stay current with design trends, particularly within the luxury and fashion sectors, and how do you decide which trends are appropriate for a brand like Frette?" (Assesses industry awareness, critical thinking, and brand alignment.) Company & Culture Questions:

• "What excites you most about Frette's brand and its legacy?" (Gauges genuine interest and cultural fit.)

• "How do you approach mentoring junior designers or freelancers?" (Evaluates leadership and team development potential.)

• "Describe your experience working in a hybrid environment. How do you ensure effective collaboration and productivity?" (Assesses adaptability to modern work structures.)

• "How do you translate the 'feel' of a luxury product, like Frette's linens, into visual assets?" (Probes understanding of luxury branding and sensory communication.) Portfolio Presentation Strategy:

• Prioritize Impact: Start with your most compelling integrated campaign or brand-focused projects.

• Articulate Your Role: Clearly define your contribution, especially in leadership and strategic decision-making.

• Showcase Process: Briefly explain your thought process, from brief to execution, highlighting how you solved design challenges.

• Quantify Results: Whenever possible, present metrics or qualitative feedback that demonstrate the success of your designs in achieving business objectives.

• Tailor to Frette: Emphasize projects that align with luxury, fashion, or high-end lifestyle brands, and demonstrate your understanding of Frette's aesthetic.

📝 Enhancement Note: Interview preparation questions are designed to probe the candidate's strategic thinking, brand understanding, collaborative skills, and ability to execute within a luxury context, reflecting the seniority and specific demands of the role.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Curate Your Portfolio: Select 5-7 of your strongest, most relevant projects that showcase integrated campaign development, luxury brand aesthetics, and diverse media execution. Ensure your portfolio clearly articulates your role, process, and the impact of your work.

• Optimize Your Resume: Highlight your 5-8+ years of experience, specifically mentioning work in luxury, fashion, or high-end environments. Quantify achievements where possible and ensure keywords like "Brand Stewardship," "Adobe Creative Suite," "Integrated Campaigns," and "Luxury Aesthetics" are present.

• Prepare Your Presentation: Rehearse walking through your portfolio, focusing on your strategic approach, creative problem-solving, and how your designs align with Frette's brand values and objectives. Be ready to discuss your process and collaborate with stakeholders.

• Research Frette: Thoroughly investigate Frette's brand heritage, current marketing efforts, product lines, and target audience. Understand their visual language and identify areas where your skills can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.