Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Festo SE & Co. KG

Location: Kaunas, Lithuania

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-09-28

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the conceptualization and development of holistic visual approaches and imagery for marketing campaigns and diverse content formats, with a focus on elevating and redefining existing creative standards.

• Translate complex requirements and strategic briefs into impactful visual assets, ensuring a clear creative direction and high-impact execution.

• Drive rapid prototyping and iteration of visual ideas, demonstrating agility and innovation even with incomplete briefs or undefined solutions.

• Spearhead the building and scaling of AI-supported visual ecosystems and workflows, leveraging cutting-edge generative AI tools.

• Develop and apply advanced prompt engineering strategies to precisely control visual outcomes, generate novel visuals, and solve complex creative challenges.

• Ensure unwavering brand consistency, superior visual quality, and conceptual coherence across all generated assets, while continuously evolving the brand's visual language.

• Actively explore, evaluate, and implement new Generative AI tools, workflows, and creative technologies to drive productive use cases and enhance creative output.

📝 Enhancement Note: This role is positioned as a "Senior Graphic Designer" but the responsibilities and required skills heavily lean into the strategic application of Generative AI for creative output, suggesting a strong overlap with roles focused on MarTech integration, AI-driven content creation, and potentially a specialized form of Marketing Operations focused on creative technology. The emphasis on "AI-supported visual ecosystems" and "creative prompt engineering" indicates a need for someone who can bridge the gap between creative design and emergent AI technologies.

📈 Primary Responsibilities

• Develop and execute comprehensive visual strategies for marketing campaigns, ensuring alignment with overarching business objectives and target audience engagement.

• Create compelling visual assets for a variety of digital and print channels, including social media, websites, email marketing, advertising, and collateral, maintaining brand integrity.

• Collaborate closely with marketing, product, and sales teams to understand their needs and translate them into effective visual solutions that drive engagement and conversion.

• Design and maintain scalable content structures, including templates, modular systems, and visual frameworks, to ensure efficiency and consistency in content creation.

• Lead the exploration and integration of new Generative AI tools and platforms into the design workflow, assessing their potential for creative enhancement and operational efficiency.

• Develop and refine advanced prompt engineering techniques to achieve specific artistic styles, brand aesthetics, and desired outcomes from AI image generation models.

• Conduct A/B testing and performance analysis on visual assets to optimize their effectiveness and inform future creative decisions.

• Mentor junior designers and team members on best practices in visual design, AI tool utilization, and prompt engineering.

• Stay abreast of the latest design trends, AI advancements, and emerging creative technologies to continuously innovate and improve creative output.

📝 Enhancement Note: The core responsibilities highlight a blend of traditional senior graphic design duties with a significant focus on AI integration and prompt engineering. This suggests the role requires not just creative talent but also a strong technical aptitude for leveraging AI tools to drive efficiency and innovation in visual content creation, a key aspect of modern Marketing Operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for senior-level roles. Equivalent practical experience will also be considered.

Experience: Several years of experience (5-10 years) in creating visual concepts within marketing and agency environments, with a proven track record of delivering high-impact creative solutions. Demonstrated experience in building and managing scalable content structures (templates, modular systems, visual frameworks) is essential.

Required Skills:

• Expertise in visual communication, typography, and design systems.

• Proficiency in common design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or comparable professional design software.

• Extensive hands-on experience producing digital marketing assets across various channels and formats.

• Deep expertise in using generative AI tools (e.g., Midjourney, Stable Diffusion, DALL-E) in a design context.

• Strong prompt-engineering skills with a demonstrated ability to apply AI operationally and strategically to enhance creative output and workflows.

• Solid understanding of cross-channel communication strategies along the customer journey.

• Strong conceptual thinking and ability to experiment with new ideas and technologies.

• Excellent communication and interpersonal skills, with the ability to articulate creative vision and technical concepts clearly.

• Proactive ownership to drive quality and progress, fostering team spirit through knowledge sharing and mentoring.

• High willingness to learn and continuously develop Generative AI-related skills. Preferred Skills:

• Experience with AI workflow automation tools and platforms.

• Familiarity with motion graphics or video editing software.

• Understanding of UX/UI principles as they relate to visual design.

• Experience managing design projects from concept to completion.

• Knowledge of A/B testing methodologies for creative assets.

📝 Enhancement Note: The emphasis on "Generative AI" and "Prompt Engineering" is paramount. Candidates need to showcase not just proficiency but deep expertise and demonstrated ability in this area, indicating a strategic requirement beyond standard design tools. The "several years of experience" likely refers to overall design experience, but the AI skills should be a significant component of that tenure or a rapidly acquired specialization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a diverse range of visual concepts and executed marketing campaigns, with a clear emphasis on recent work demonstrating AI integration.

• Specific examples of how you've translated complex briefs into clear visual directions and high-impact assets.

• Demonstrations of scalable content structures (templates, modular systems, visual frameworks) you have developed or implemented.

• Case studies detailing the application of Generative AI tools, including specific prompt engineering strategies used and the resulting visual outcomes.

• Evidence of maintaining brand consistency and visual quality across multiple deliverables and channels. Process Documentation:

• Documentation of workflows for developing holistic visual approaches, from ideation to final asset delivery.

• Examples of process optimization achieved through the use of AI tools, including efficiency gains and improved creative output.

• Methodologies for evaluating and integrating new AI technologies into existing creative pipelines.

• Protocols for ensuring brand consistency and quality control in AI-generated visuals.

📝 Enhancement Note: The portfolio is critical for this role, especially showcasing the successful application of AI. Candidates should prepare to walk through their process, highlighting specific prompt engineering techniques and how they achieved desired results that would have been difficult or impossible with traditional methods. Demonstrating the ability to build and scale AI-driven visual systems is a key differentiator.

💵 Compensation & Benefits

Salary Range: For a Senior Graphic Designer role with specialized AI expertise in Kaunas, Lithuania, the estimated annual salary range is typically between €35,000 - €55,000 gross. This range can vary based on the candidate's specific experience with AI tools, the depth of their prompt engineering skills, and the overall scope of their responsibilities within Festo's creative and marketing operations.

Benefits:

• Hybrid Work Model: Opportunity to work a hybrid schedule, with 2 days per week required in the office, offering a balance between remote flexibility and in-person collaboration.

• Professional Development: Access to comprehensive training programs, opportunities to work on global projects, and collaboration with industry experts to foster continuous learning and skill enhancement.

• International Exposure: Be part of a global network with exposure to multiple cultures, opportunities for language practice, and potential for business trips.

• Team & Culture: Experience a people-focused culture with a strong team spirit, encouraging knowledge sharing and collaborative problem-solving.

• Work Environment: Enjoy a modern office space, free parking, and access to perks through the perks.lt app.

• Company Events & Sports: Participation in engaging company events and sports activities to promote well-being and team cohesion.

Working Hours: The standard working hours for this full-time position are typically 40 hours per week. Specific daily schedules may offer some flexibility, aligning with hybrid work arrangements and project needs.

📝 Enhancement Note: The salary estimate is based on Lithuanian market rates for experienced design professionals, with an uplift considered for the specialized and in-demand AI and prompt engineering skills. The provided benefits are directly extracted from the job description and highlight Festo's commitment to employee development and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Festo SE & Co. KG operates within the automation technology and industrial control sector. This means the company is deeply rooted in engineering, innovation, and providing solutions for manufacturing and process industries globally. The creative and design team likely supports internal marketing, global campaigns, and potentially product visualization efforts.

Company Size: Festo is a large, global enterprise. As a company with a significant international presence and likely thousands of employees worldwide, this role offers the opportunity to work within a structured, well-resourced organization with established processes and a broad reach.

Founded: Festo was founded in 1925, indicating a long history of innovation and stability in its industry. This longevity suggests a robust corporate culture that values expertise, long-term development, and a commitment to quality and progress.

Team Structure:

• The Senior Graphic Designer will likely be part of a broader marketing or creative department, potentially within a dedicated MarCom (Marketing Communications) team. This team might include other designers, content creators, copywriters, and marketing specialists.

• The reporting structure would typically involve reporting to a Creative Director, Marketing Manager, or Head of MarCom, with potential for direct collaboration with campaign managers and digital marketing leads.

• Cross-functional collaboration is expected, particularly with product marketing, sales enablement, and global campaign teams, requiring strong communication and alignment across different business units. Methodology:

• Data-Driven Creativity: While creative output is paramount, the role's emphasis on AI and prompt engineering suggests a data-informed approach to visual development, where metrics and performance inform creative iterations.

• Agile Workflow: The need for rapid prototyping and iteration, especially with AI tools, points towards an agile or iterative workflow, allowing for quick adjustments and continuous improvement.

• Systematic Design: The focus on "design systems," "scalable content structures," and "AI-supported visual ecosystems" indicates a preference for systematic and scalable design solutions that ensure efficiency and brand consistency.

Company Website: https://www.festo.com/

📝 Enhancement Note: Understanding Festo's industrial automation context is key. While this is a creative role, demonstrating an appreciation for how visual design supports technical products and industrial solutions will be beneficial. The company's size and history suggest a professional environment with opportunities for structured career development.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Senior level within the graphic design discipline. It signifies a high degree of autonomy, the ability to lead creative projects, and a strategic contribution to visual strategy, particularly through the advanced application of AI technologies. The "Senior" title implies not just technical skill but also leadership potential and the capacity to mentor others.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director or a Marketing Communications Manager. They will collaborate extensively with various marketing functions, product teams, and potentially sales enablement to ensure visual assets align with broader Go-To-Market (GTM) strategies.

Operations Impact: While not a traditional "Revenue Operations" role, the Senior Graphic Designer's work has a significant impact on the perception and effectiveness of marketing campaigns. By developing high-impact visual assets and leveraging AI for efficiency and innovation, this role directly contributes to lead generation, brand awareness, customer engagement, and ultimately, revenue enablement through compelling visual communication. The ability to scale content creation using AI can also significantly reduce operational costs and time-to-market for marketing initiatives.

Growth Opportunities:

• Specialization in Creative AI: Deepen expertise in prompt engineering, AI workflow automation, and emerging creative technologies, potentially leading to roles like "AI Creative Strategist" or "Head of Creative Technology."

• Leadership Development: Progress into a Creative Lead or Art Director position, managing design teams, overseeing major creative projects, and shaping the brand's visual identity.

• Cross-Functional Expansion: Move into broader marketing strategy roles by leveraging a deep understanding of how visual content impacts customer journeys and campaign performance, potentially transitioning into roles focused on MarTech strategy or Digital Marketing Management.

• Global Project Leadership: Take on leadership for global creative initiatives, gaining broader international experience and visibility within the organization.

📝 Enhancement Note: The growth potential here is significant, especially given the AI focus. This role can be a stepping stone into specialized creative technology leadership or broader marketing strategy roles, leveraging the unique blend of design acumen and AI proficiency.

🌐 Work Environment

Office Type: The role is based on a hybrid work model, requiring 2 days per week in the Festo office in Kaunas. This suggests a modern office environment designed to support both focused individual work and collaborative team activities.

Office Location(s): The primary work location is Kaunas, Lithuania. This offers the opportunity to work within a significant industrial and business hub in Lithuania.

Workspace Context:

• The office environment likely fosters collaboration, with spaces designed for team meetings, brainstorming sessions, and knowledge sharing. The emphasis on "strong team spirit" suggests an open and communicative atmosphere.

• Access to necessary design tools and technology will be provided. Given the role's focus on AI, it's expected that the company will support the use of relevant AI software and platforms, potentially including powerful workstations capable of handling demanding creative tasks.

• Opportunities for interaction with a diverse team of marketing professionals, engineers, and other creative specialists will be plentiful, encouraging cross-pollination of ideas and learning.

Work Schedule: The standard working hours are 40 hours per week, with a hybrid arrangement allowing for flexibility in how days are split between remote work and office presence. This schedule is designed to accommodate deep work, creative process flow, and essential team collaboration.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing flexibility with the need for in-person interaction critical for collaborative creative processes and team building. Candidates should be prepared for a structured corporate environment within a global company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the Senior Graphic Designer role and your specific AI/prompt engineering skills.

• Technical/Creative Interview: A discussion focusing on your design philosophy, experience with visual concept development, and in-depth exploration of your generative AI skills. This may include a review of specific portfolio pieces.

• Practical Exercise/Case Study: You may be asked to complete a small design task or a case study, potentially involving the use of AI tools to solve a specific creative challenge. This assesses your problem-solving abilities, creative direction, and technical proficiency.

• Team/Cultural Fit Interview: Meeting with potential team members and managers to evaluate collaboration style, communication skills, and alignment with Festo's company culture and values.

• Final Interview: A discussion with senior leadership to finalize the decision, potentially covering strategic alignment and long-term career aspirations.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly label and describe projects where Generative AI was used. Detail the specific tools, your prompt engineering strategies, and the challenges you overcame.

• Showcase Conceptual Strength: Present a range of work that demonstrates strong conceptual thinking, not just execution. Explain the "why" behind your design decisions.

• Demonstrate Scalability: Include examples of design systems, templates, or modular frameworks you've created.

• Quantify Impact: Where possible, provide metrics or qualitative feedback on how your designs have contributed to campaign success, engagement, or brand perception.

• Brand Consistency: Show examples of how you've maintained brand consistency across different platforms and formats.

• Tailor to Festo: If possible, subtly tailor your portfolio presentation to reflect an understanding of Festo's industry and brand identity.

Challenge Preparation:

• Be ready to discuss how you approach translating complex requirements into visual solutions.

• Prepare to articulate your understanding of AI's role in modern design and marketing, and how you see it evolving.

• Practice explaining your prompt engineering process and the rationale behind your prompts.

• Think about how you would contribute to a "holistic visual ecosystem" and "scale content structures."

• Prepare examples of how you've mentored or shared knowledge with team members.

📝 Enhancement Note: The interview process will heavily scrutinize AI and prompt engineering skills. Candidates should be prepared to demonstrate practical application and strategic thinking regarding these technologies, not just theoretical knowledge. The portfolio review is a critical component, serving as the primary evidence of these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for graphic design tasks.

• Generative AI Platforms: Deep, hands-on experience with tools such as Midjourney, Stable Diffusion, DALL-E, and potentially others for image generation and concept exploration.

• AI Workflow Tools: Familiarity with platforms or plugins that integrate AI into design workflows (e.g., Adobe Firefly, specialized AI plugins for design software).

• Prototyping Tools: Experience with tools like Figma, Sketch, or Adobe XD for rapid prototyping and wireframing of visual concepts.

Analytics & Reporting:

• Web Analytics: Understanding of how visual assets perform on platforms like Google Analytics (awareness of metrics like bounce rate, time on page, conversion rates related to visual content).

• Social Media Analytics: Familiarity with metrics from platforms like LinkedIn, Facebook, Instagram to gauge visual content engagement.

• A/B Testing Tools: Experience with tools that facilitate A/B testing of creative assets to measure effectiveness.

CRM & Automation:

• Marketing Automation Platforms: General understanding of how visual assets are used within platforms like HubSpot, Marketo, or Pardot for email campaigns and digital outreach.

• Content Management Systems (CMS): Familiarity with CMS platforms (e.g., WordPress, Sitecore) where visual assets are deployed.

• Digital Asset Management (DAM) Systems: Experience or understanding of DAM systems for organizing and managing creative assets.

📝 Enhancement Note: The explicit mention of Generative AI tools and prompt engineering indicates these are not just preferred but core operational requirements. Proficiency in the Adobe Creative Suite remains fundamental, but the ability to strategically leverage AI is a key differentiator.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A drive to explore and implement new technologies, particularly AI, to push creative boundaries and improve operational efficiency.

• Quality & Excellence: A commitment to delivering high-quality visual assets that meet rigorous brand standards and achieve strategic objectives.

• Collaboration & Teamwork: A supportive environment where knowledge is shared, ideas are exchanged freely, and team members work together to achieve common goals.

• Customer Focus: Understanding that design serves a purpose – to communicate effectively with target audiences and support business objectives.

• Continuous Learning: An emphasis on staying updated with industry trends, design best practices, and advancements in creative technology.

Collaboration Style:

• Cross-Functional Integration: Proactive engagement with marketing, product, and sales teams to ensure visual strategies are aligned with overall business goals.

• Constructive Feedback: An open culture where constructive feedback is given and received to improve creative output and project outcomes.

• Knowledge Sharing: Encouragement of sharing insights, learnings, and best practices, especially regarding AI tools and prompt engineering techniques, within the design and marketing teams.

• Agile & Iterative: A willingness to adapt to changing project requirements and iterate on designs rapidly, particularly when leveraging AI for concept development.

📝 Enhancement Note: The culture emphasizes being at the forefront of creative technology, particularly AI. Candidates should demonstrate an eagerness to learn, share knowledge, and collaborate proactively to drive innovation and efficiency in visual content creation.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in Generative AI tools and techniques requires continuous learning and adaptation.

• Balancing AI Efficiency with Originality: Ensuring that AI-generated visuals maintain a unique, high-quality, and conceptually coherent brand identity while leveraging automation.

• Translating Complex Technical Concepts Visually: Effectively communicating the value and functionality of Festo's industrial automation products through compelling design.

• Managing Stakeholder Expectations: Aligning diverse stakeholder needs and creative visions with the capabilities and limitations of AI tools and design processes.

• Defining and Scaling AI Workflows: Establishing robust and scalable AI-driven visual content creation workflows that can be adopted across the organization.

Learning & Development Opportunities:

• Advanced AI & Prompt Engineering Training: Opportunities to deepen expertise in specialized AI models, advanced prompt engineering techniques, and AI workflow automation.

• Creative Technology Exploration: Access to new tools, platforms, and experimental technologies, with support for evaluating and integrating them into practice.

• Cross-Departmental Collaboration: Gaining insights into product development, engineering, and sales strategies to better inform creative output and impact.

• Global Project Exposure: Leading or contributing to large-scale international creative campaigns, broadening experience and strategic perspective.

• Mentorship Programs: Opportunities to mentor junior designers or be mentored by senior leaders in creative technology or marketing strategy.

📝 Enhancement Note: The role presents a significant opportunity to be a pioneer in applying AI to creative processes within a large industrial company. The challenges are intrinsically linked to the growth opportunities, requiring a proactive and adaptable mindset.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a holistic visual approach for a new marketing campaign, and how you would integrate Generative AI into this process."

• "How do you ensure brand consistency and conceptual coherence when using AI tools for image generation? Provide specific examples of prompt engineering strategies you've used."

• "Imagine a complex technical product that is difficult to visualize. How would you use AI and your design expertise to create compelling marketing assets for it?"

• "What are the ethical considerations and potential risks associated with using Generative AI in design, and how do you mitigate them?" Company & Culture Questions:

• "What interests you about Festo and our industry, and how do you see your role contributing to our mission?"

• "Describe a time you had to mentor a colleague or share your expertise. How would you approach knowledge sharing regarding AI tools within our team?"

• "How do you stay updated on the latest trends in graphic design and AI technology?"

• "How do you handle constructive criticism or feedback on your creative work?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by highlighting your AI capabilities first. Start with your strongest, most relevant work.

• Storytelling: For each project, explain the brief, your strategic approach, the challenges faced, your solutions (especially AI integration), and the outcomes.

• AI Deep Dive: Dedicate specific slides or sections to showcase your AI projects. Explain your prompt engineering process in detail – what inputs did you use, what was the desired output, and how did you iterate?

• Visual Clarity: Ensure all presented work is high-resolution and clearly demonstrates your design skills.

• Conciseness: Be prepared to present your portfolio within a given timeframe, focusing on the most impactful examples.

📝 Enhancement Note: Be prepared to not only show your work but to critically discuss your process, especially concerning AI. Articulate your understanding of prompt engineering as a strategic tool, not just a technical skill.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Festo careers portal.

• Tailor Your Resume: Highlight your experience with Generative AI tools, prompt engineering, design systems, and cross-channel marketing. Quantify achievements where possible, focusing on efficiency gains or creative impact.

• Curate Your Portfolio: Ensure your portfolio prominently features projects demonstrating your AI proficiency, prompt engineering skills, and ability to develop scalable visual concepts. Include case studies explaining your process and outcomes.

• Prepare for AI-Focused Interviews: Practice articulating your expertise in AI tools and prompt engineering, and be ready to discuss your approach to creative problem-solving using these technologies.

• Research Festo: Understand Festo's industrial automation sector, its brand, and its global presence to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.