Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Coda

Location: Amsterdam, Netherlands

Job Type: Permanent

Category: Creative & Design / Marketing Operations

Date Posted: 2026-09-07

Experience Level: 6+ years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the visual strategy and execution for digital marketing campaigns and B2C storefronts within the Recharge team.

• Develop and refine creative assets, ensuring brand consistency and user engagement across multiple platforms at scale.

• Collaborate with cross-functional teams including CRM, Paid Media, UX, and development to deliver end-to-end creative projects.

• Drive innovation by exploring new design trends, tools, and techniques, including generative AI, to enhance visual output.

• Build and maintain scalable design systems, templates, and guidelines to ensure consistent brand representation globally.

📝 Enhancement Note: This role is positioned within the "Recharge team" at Coda, an e-commerce platform specializing in digital products like game top-ups and gift cards. The Senior Graphic Designer will be crucial in shaping the visual identity and user experience of these B2C storefronts, requiring a strong understanding of e-commerce marketing and brand engagement strategies. The emphasis on "millions of users" and "work seen and used at scale" indicates a high-impact role within a significant digital product ecosystem.

📈 Primary Responsibilities

• Conceptualize, design, and deliver a wide range of digital marketing assets, including campaigns, product launches, and storefront updates.

• Translate strategic objectives and creative briefs into compelling visual narratives and user-centered designs.

• Lead rapid visual concepting through sketching, mood boards, and iterative design exploration.

• Develop and document comprehensive design guidelines, reusable templates, and asset libraries to ensure brand consistency and scalability.

• Partner closely with CRM and Paid Media teams to create effective visual content that supports channel-specific objectives and enhances user engagement.

• Collaborate with UX designers and developers to ensure seamless integration of visual designs into the user interface and overall product experience.

• Proactively research and integrate emerging design trends, tools, and technologies, including generative AI, to elevate creative output and efficiency.

• Actively participate in brainstorming sessions, provide constructive feedback, and iterate on designs based on peer and stakeholder input.

• Contribute to the evolution of the brand's visual language across all B2C platforms.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, strategic thinking, and operational efficiency. The expectation to "build and document reusable templates and design guidelines" and "contribute to global asset libraries" points towards a need for process-oriented thinking and a focus on scalable design solutions, aligning with marketing operations principles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected, though significant professional experience and a strong portfolio can often substitute.

Experience: 6+ years of dedicated experience in graphic design, with a proven track record in digital marketing and e-commerce environments.

Required Skills:

• Visual Design Mastery: Strong foundation in typography, color theory, composition, layout, and brand consistency principles.

• Digital Marketing Design: Proven ability to design effective digital marketing campaigns, promotional materials, and web assets.

• Figma Proficiency: Expert-level skills in Figma for UI/UX design, prototyping, and collaborative workflows.

• Adobe Creative Suite Expertise: Advanced proficiency in Adobe Photoshop, Illustrator, and InDesign.

• Concept Development: Demonstrated ability to explore multiple creative directions and refine concepts into polished deliverables.

• Brand Stewardship: Deep understanding of maintaining brand integrity and consistency across diverse platforms.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to present work clearly to non-creative stakeholders and incorporate feedback constructively.

• Problem-Solving: An entrepreneurial mindset with the ability to navigate ambiguity and drive projects to completion in a fast-paced setting.

Preferred Skills:

• Motion Design & Video Editing: Experience with tools like After Effects or Premiere Pro for creating animated graphics and video content.

• Illustration Skills: Proficiency in digital illustration techniques for creating unique brand assets.

• Design Systems: Experience in creating, contributing to, or maintaining design systems and component libraries.

• Generative AI Tools: Familiarity or hands-on experience with generative AI design tools such as Midjourney, Adobe Firefly, or similar.

• E-commerce Experience: Prior work with B2C e-commerce platforms, understanding user journeys and conversion-focused design.

• Google Workspace: Comfort with Google Workspace tools for collaboration and documentation.

📝 Enhancement Note: The requirement for "6+ years of experience" and a portfolio demonstrating "both craft and creative range across mediums" positions this as a senior-level role. The emphasis on Figma and Adobe Creative Suite, along with preferred skills in motion design, illustration, and AI tools, suggests a need for a versatile designer capable of handling complex creative projects and staying ahead of industry trends.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of 5-7 projects showcasing a breadth of creative capabilities, including digital marketing campaigns, B2C storefront assets, and potentially branding or illustration work.

• Case studies for at least two projects detailing the design process, challenges, solutions, and quantifiable impact (e.g., increased engagement, conversion rates).

• Demonstrations of proficiency in Figma and Adobe Creative Suite, with clear examples of complex layouts, typography application, and color theory.

• Evidence of ability to create scalable design assets, such as templates or reusable components.

• Examples of work that align with e-commerce or digital product environments, if available. Process Documentation:

• Examples of how you have contributed to or developed design guidelines, style guides, or design system documentation.

• Visuals or descriptions of your approach to concept development, including mood boards, sketches, and iterative design phases.

• Case studies that highlight collaboration with other teams (e.g., CRM, Paid Media, UX) and how feedback was integrated.

• Evidence of applying design principles to enhance user experience and drive specific business objectives within a digital context.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It needs to go beyond simply showcasing aesthetics to demonstrating strategic thinking, process understanding, and the ability to deliver measurable business results. The inclusion of design systems and generative AI experience in preferred skills suggests a forward-thinking approach to portfolio content.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in Amsterdam with 6+ years of experience, a competitive salary range would typically fall between €55,000 and €75,000 per year. This estimate considers the cost of living in Amsterdam and the specialized skills required for this role within the e-commerce and digital product sector.

Benefits:

• Health & Wellness: Comprehensive health insurance, potentially including dental and vision coverage.

• Retirement Savings: Pension plan contributions or options.

• Paid Time Off: Generous annual leave, public holidays, and potential for additional paid time off (e.g., for volunteering, personal development).

• Professional Development: Budget for training, conferences, workshops, and access to online learning platforms to foster skill growth, especially in emerging design technologies.

• Hybrid Work Model: Flexibility to balance on-site collaboration with remote work, supporting work-life integration.

• Employee Stock Options/Equity: Potential for participation in company growth through stock options or other equity programs.

• Commuting Support: Assistance with public transport costs or bike purchase schemes.

• Team Events & Socials: Opportunities for team building and networking through company-sponsored events.

Working Hours: The standard working hours are likely around 40 hours per week, with a hybrid arrangement allowing for flexibility in scheduling and location.

📝 Enhancement Note: The salary range is an estimate based on current market data for Senior Graphic Designers in Amsterdam. Actual compensation will vary based on the candidate's specific experience, portfolio, and negotiation. The benefits package is typical for a company of Coda's size and international presence in the tech sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Coda operates in the global e-commerce, digital payments, and distribution solutions sector, focusing on monetization and connecting consumers with digital products. Their B2B solutions (Codapay, Coda Webstore) and B2C storefronts (Codashop, Recharge.com) position them uniquely at the intersection of technology and commerce.

Company Size: Coda employs over 600 people globally, indicating a mid-to-large-sized organization with established processes but still agile enough for rapid growth. This size allows for both specialized roles and opportunities for cross-functional impact.

Founded: Coda was founded with a vision to simplify and enable global commerce. While the exact founding date isn't provided, the company's significant global presence and diverse portfolio suggest a mature, growth-oriented organization with a history of successful expansion and strategic acquisitions.

Team Structure:

• The role is within the Recharge team, which focuses on a global e-commerce platform for digital products.

• The Senior Graphic Designer will be part of the Content Team, working closely with copywriters, CRM specialists, and paid media experts.

• Collaboration extends to UX designers and developers, ensuring a holistic approach to product and marketing asset creation.

• The team is likely structured to support rapid iteration and global campaign execution, emphasizing efficiency and cross-functional synergy. Methodology:

• Data-Driven Design: Expect a strong emphasis on using data and analytics to inform design decisions, optimize campaigns, and measure impact.

• Agile Development & Marketing: The fast-paced environment suggests an agile approach to project management, allowing for quick adaptation and iteration.

• Global Collaboration: Processes are designed to facilitate effective communication and execution across diverse geographical locations and cultural contexts.

• User-Centricity: A core focus on understanding and catering to the needs of millions of global users across various B2C platforms.

Company Website: https://www.coda.co/

📝 Enhancement Note: Coda's dual model (B2B monetization and B2C storefronts) creates a dynamic environment. The Recharge team's focus on digital products means the designer will work with tangible, widely used digital goods, requiring a deep understanding of consumer behavior in gaming, entertainment, and prepaid services. The company's global footprint necessitates a design approach that is both globally consistent and locally relevant.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer position, indicating a mid-to-senior level role. It requires a high degree of autonomy, creative leadership, and the ability to mentor or guide junior team members. The role is expected to contribute significantly to strategic creative initiatives and operational efficiency in design execution.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Lead, Head of Content, or Marketing Director within the Recharge team. They will collaborate closely with peers in content, CRM, and paid media, as well as functional partners in UX and development.

Operations Impact: The Senior Graphic Designer's work directly impacts Coda's B2C brands by shaping user perception, driving engagement, and supporting conversion rates for digital product sales. Their ability to create scalable, on-brand assets efficiently contributes to the operational effectiveness of marketing campaigns and the overall user experience of platforms like Recharge.com.

Growth Opportunities:

• Creative Leadership: Potential to lead design initiatives, mentor junior designers, and influence the overall creative direction of the Recharge platform.

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, illustration, or generative AI design, becoming a subject matter expert.

• Cross-Functional Exposure: Gain deeper understanding of CRM, paid media strategies, and UX principles, broadening skill set and career options.

• Global Project Involvement: Contribute to international campaigns and product launches, gaining experience in diverse market dynamics.

• Transition to Management: With proven leadership and strategic contribution, potential to move into roles like Design Manager or Art Director.

📝 Enhancement Note: The "Senior" title implies a need for leadership qualities beyond just design execution. The candidate is expected to be a strategic partner, capable of driving creative processes and contributing to the operational efficiency of the content team. Growth opportunities are framed around expanding creative influence and strategic involvement.

🌐 Work Environment

Office Type: Coda operates with a hybrid work model. The Amsterdam office serves as a hub for collaboration, team meetings, and focused work, while also allowing for remote flexibility.

Office Location(s): The role is based in Amsterdam, Netherlands. This city is a major hub for technology and e-commerce companies, offering a vibrant professional environment. Specific details about the office's accessibility and amenities would be available upon inquiry.

Workspace Context:

• Collaborative Hub: The Amsterdam office is designed to foster collaboration, with spaces for team meetings, brainstorming sessions, and informal interactions between designers, copywriters, CRM specialists, and other functions.

• Technology-Enabled: Access to necessary design software (Figma, Adobe Creative Suite), hardware, and potentially specialized tools for motion graphics or AI design.

• Cross-Functional Interaction: Frequent opportunities to connect with colleagues from various departments, promoting a holistic understanding of marketing and product development efforts.

• Global Connectivity: While based in Amsterdam, the role involves interaction with global teams, requiring effective use of digital collaboration tools.

Work Schedule: The standard work schedule is approximately 40 hours per week, with a hybrid arrangement allowing for a balance between office-based collaboration and remote work, offering flexibility for personal productivity and work-life balance.

📝 Enhancement Note: The hybrid model in a global company like Coda suggests a need for strong self-management and communication skills, especially when collaborating across different time zones and working arrangements. The Amsterdam office likely provides a modern, dynamic workspace conducive to creative and collaborative work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Creative Assessment/Portfolio Review: A dedicated session to walk through your portfolio, discuss specific projects, your design process, and how you approach creative challenges. Expect questions about your experience with Figma, Adobe Suite, and your understanding of brand consistency.

• Skills-Based Interview: Discussion focused on your technical skills, experience with digital marketing assets, and ability to work with cross-functional teams. This may include scenario-based questions.

• Cultural Fit Interview: An opportunity to discuss Coda's values, your work style, and how you collaborate within a team. Questions may revolve around your entrepreneurial mindset and comfort with ambiguity.

• Final Interview: Potentially with a senior leader to discuss overall fit and strategic contributions.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills relevant to digital marketing, e-commerce, and B2C platforms. Showcase variety in your craft (e.g., campaign visuals, UI elements, illustrations).

• Tell a Story: For each project, clearly articulate the brief, your role, the design process (ideation, iteration, tools used), the challenges faced, and the outcomes achieved, ideally with quantifiable results.

• Highlight Process: Emphasize your thought process, how you approach concept development, and how you incorporate feedback. Showcase your understanding of typography, color, and composition.

• Demonstrate Scalability: Include examples of templates, design systems, or reusable assets to show your ability to create efficient, scalable solutions.

• Be Prepared for Technical Questions: Be ready to discuss your proficiency in Figma and Adobe Creative Suite, and your experience with any preferred skills like motion design or AI tools.

Challenge Preparation:

• Design Challenge: You may be given a design challenge to complete within a set timeframe, either before an interview or during it. This could involve creating assets for a mock campaign or refining an existing piece of creative.

• Focus on Process: Even in a timed challenge, demonstrating your thought process is crucial. Think out loud, explain your decisions, and focus on delivering a well-reasoned solution.

• Brand Alignment: If a challenge involves a specific brand, research Coda's existing visual identity and brand guidelines beforehand to ensure your work aligns.

• Presentation Skills: Practice presenting your work concisely and confidently, articulating your design choices and their strategic rationale.

📝 Enhancement Note: The interview process emphasizes a strong portfolio review and potentially a practical design challenge. Candidates should prepare to articulate not just their design skills but also their strategic thinking, problem-solving abilities, and how they contribute to operational efficiency through design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, collaborative design workflows, and component library management. Expect to use Figma extensively for creating digital marketing assets and storefront elements.

• Adobe Creative Suite: Critical for advanced image editing (Photoshop), vector graphics (Illustrator), and layout design (InDesign). Proficiency is a core requirement.

• Google Workspace: Standard for document creation, spreadsheets, presentations, and general collaboration (Docs, Sheets, Slides, Gmail).

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics, Adobe Analytics): While not a direct design tool, understanding how design impacts user behavior and conversion rates through analytics is beneficial.

• Data Visualization Tools (e.g., Tableau, Power BI - potentially): Some design teams use these to understand performance data for creative assets, though direct usage might be limited.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot - indirectly): Understanding how designs are deployed through CRM campaigns (email marketing) is important.

• Marketing Automation Platforms (e.g., Marketo, Mailchimp): Familiarity with how visual assets are integrated into automated marketing workflows.

• Project Management Tools (e.g., Jira, Asana, Trello): Likely used for managing design tasks and team workflows.

📝 Enhancement Note: The core tools are Figma and Adobe Creative Suite, reflecting industry standards for graphic design. The mention of CRM and marketing automation suggests that designers are expected to create assets that integrate seamlessly into broader marketing operations and campaigns, requiring an understanding of how their work functions within these systems. Familiarity with generative AI tools is a significant plus, indicating Coda's forward-thinking approach to design technology.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking responsibility for projects from concept to completion, demonstrating initiative and accountability.

• Collaboration: Working effectively with diverse teams across functions and geographies, fostering a supportive and communicative environment.

• Speed & Agility: Moving quickly to adapt to market changes and deliver timely creative solutions in a fast-paced environment.

• Craftsmanship & Excellence: A commitment to high-quality design execution and a passion for the art of visual communication.

• Innovation: Encouraging experimentation with new tools, techniques, and creative approaches to drive continuous improvement.

Collaboration Style:

• Cross-Functional Integration: A strong emphasis on working closely with marketing, product, and development teams to ensure cohesive and effective outcomes.

• Feedback-Driven: An open culture where constructive feedback is welcomed and used for iteration and improvement.

• Knowledge Sharing: Encouraging team members to share insights, best practices, and learnings, particularly regarding design trends and tools.

• Global Mindset: Collaborating effectively across different cultures and time zones, respecting diverse perspectives.

📝 Enhancement Note: Coda's culture emphasizes a blend of entrepreneurial drive ("ownership," "move fast") with a strong focus on quality and collaboration. For a designer, this means being proactive, technically skilled, and able to integrate seamlessly with marketing and product teams to achieve business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Consistency with Local Relevance: Creating design assets that resonate with diverse international audiences while maintaining a unified brand identity.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to changing marketing priorities and campaign needs, often with tight deadlines.

• Integrating New Technologies: Staying current with and effectively leveraging emerging design tools, such as generative AI, to enhance workflow and output.

• Cross-Functional Communication: Translating creative vision into actionable briefs for non-creative stakeholders and effectively incorporating diverse feedback.

Learning & Development Opportunities:

• Advanced Design Tool Training: Access to courses and workshops for mastering Figma, Adobe Suite, motion graphics, or generative AI tools.

• Industry Conferences & Webinars: Opportunities to attend events like Adobe MAX, industry design forums, or specific e-commerce marketing conferences.

• Mentorship Programs: Potential to be mentored by senior designers or creative leaders within Coda, or to mentor junior team members.

• Exposure to Diverse Projects: Working on a wide range of campaigns and platforms within the e-commerce and digital product space, broadening design experience.

📝 Enhancement Note: The challenges presented are common in global, fast-paced tech companies. The growth opportunities are geared towards continuous skill enhancement, leadership development, and broadening exposure within the digital commerce landscape, making it an attractive role for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you approach it?"

• "Walk us through your process for creating a digital marketing campaign from brief to final assets. What tools do you use and why?"

• "How do you approach incorporating feedback from stakeholders who may not have a design background?"

• "Can you share an example of a design challenge you faced and how you used a tool like Figma or Adobe Suite to solve it?"

• "What are your thoughts on the role of AI in graphic design? How do you see it impacting your work?" Company & Culture Questions:

• "What interests you about Coda and the Recharge team's mission?"

• "How do you demonstrate 'ownership' in your work, especially in a collaborative environment?"

• "Describe a situation where you had to adapt quickly to changing project requirements."

• "How do you stay updated on design trends and incorporate them into your work?"

• "What kind of team environment do you thrive in?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your solution, and the results. Use a consistent format.

• Highlight Your Process: Show sketches, mood boards, wireframes, and iterations to demonstrate your thinking. Explain why you made certain design choices.

• Quantify Impact: Whenever possible, use data to show the effectiveness of your designs (e.g., increased click-through rates, improved engagement metrics).

• Showcase Tool Proficiency: Be ready to discuss specific features or techniques you used in Figma or Adobe Suite to achieve your results.

• Tailor to the Role: Emphasize projects most relevant to e-commerce, digital marketing, and B2C user experience. If you have experience with design systems or AI tools, highlight those.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of creative talent, strategic thinking, operational efficiency, and cultural alignment. Candidates should be prepared to articulate their design process, quantify their impact, and demonstrate adaptability and a proactive approach to learning and problem-solving.

📌 Application Steps

To apply for this Senior Graphic Designer position at Coda:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in digital marketing campaigns, B2C e-commerce storefronts, and brand consistency. Ensure it showcases your proficiency in Figma and Adobe Creative Suite.

• Resume Optimization: Update your resume to clearly articulate your 6+ years of experience, focusing on achievements and responsibilities directly relevant to the job description, using keywords like "digital marketing," "e-commerce," "Figma," "brand consistency," and "creative strategy."

• Prepare Your Narrative: Practice presenting your portfolio projects, focusing on your design process, problem-solving skills, and the impact of your work. Be ready to discuss your experience with collaboration and working in fast-paced environments.

• Research Coda: Familiarize yourself with Coda's products (Codashop, Recharge.com, etc.), their brand identity, and their company values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.