Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Club L London

Location: Manchester, England, United Kingdom

Job Type: Full-time

Category: Creative & Design (Graphic Design, Brand Identity)

Date Posted: 2026-09-25

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Lead the creative direction and execution of impactful visual design across all brand touchpoints, from seasonal campaigns to daily e-commerce experiences.

• Develop and refine distinctive brand identities and visual language that resonate with a fashion-forward, global audience.

• Drive engagement and commercial performance through compelling digital content, CRM, and e-commerce creative.

• Foster a high-performing creative culture by mentoring junior designers and optimizing design workflows.

• Act as a brand guardian, ensuring consistency and premium quality across all markets and customer interactions.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer within a fast-paced, high-growth fashion e-commerce environment. The emphasis is on fashion-led aesthetics, commercial impact, and leadership within the creative function, requiring a blend of hands-on design expertise and strategic thinking.

📈 Primary Responsibilities

• Lead the creative development of impactful design for campaigns, content, editorial, and customer touchpoints.

• Create distinctive visual identities for seasonal campaigns, brand moments, and content series that embody the Club L London brand.

• Evolve and maintain the brand's visual language, ensuring all executions are premium, fashion-led, and culturally relevant.

• Explore innovative design approaches, trends, and unique ideas to keep the brand aspirational and ahead of market trends.

• Drive creative execution across digital, social media, CRM, paid media, and e-commerce channels.

• Develop compelling content and customer experiences that inspire engagement, boost conversion rates, and deliver significant commercial impact.

• Enhance email design, customer journeys, and automated communication flows to transform them into elevated brand experiences.

• Design and oversee digital assets for websites, landing pages, and key trading moments, ensuring a seamless customer experience across all global markets.

• Support the growth and scaling of the Graphic Design team through recruitment, onboarding, and professional development initiatives.

• Mentor and inspire junior designers, cultivating a collaborative and high-performing creative culture.

• Lead by example with a commitment to creative excellence, innovation, and meticulous attention to detail.

• Own and prioritize design workflows across multiple projects, campaigns, and deadlines within a dynamic, fast-paced setting.

• Refine processes and work methodologies to ensure efficient, high-quality creative delivery at scale, leveraging new technology and automation.

• Collaborate closely with Marketing, Social Media, CRM, Content, E-commerce, and Creative teams to bring concepts to life and deliver cohesive brand experiences.

• Maintain exceptional creative standards across all channels, markets, and customer touchpoints.

• Ensure global consistency in creative output while adapting designs for local market nuances where necessary.

• Continuously elevate the quality, impact, and effectiveness of creative output to support Club L London's global expansion.

📝 Enhancement Note: The responsibilities highlight a significant leadership component, extending beyond individual design tasks to encompass team development, process optimization, and strategic brand guardianship within a high-growth e-commerce context.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role.

Experience: A minimum of 2 years in a similar role, with a strong preference for experience within fashion, lifestyle, luxury, or e-commerce brands.

Required Skills:

• Proven ability to create distinctive campaign identities and editorial design.

• Expertise in digital-first creative execution across various platforms.

• Strong understanding of branding principles and visual storytelling.

• Demonstrated ability to balance creative vision with commercial performance objectives.

• Excellent collaboration and communication skills, with the ability to influence and unite teams.

• Passion for fashion, culture, and design, with a drive for continuous creative innovation.

• Experience thriving in fast-paced, high-growth environments.

• Proficiency in industry-standard design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign).

• Understanding of CRM and e-commerce design principles. Preferred Skills:

• Experience with motion graphics or video editing software.

• Knowledge of UI/UX principles for web and mobile design.

• Experience in mentoring or leading junior design staff.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com).

• Understanding of print production processes and digital asset management.

• Experience working with international markets and adapting creative for localization.

📝 Enhancement Note: The experience requirement is explicitly stated as "2 years in a similar role," suggesting a need for demonstrable professional experience rather than entry-level capabilities. The emphasis on fashion and e-commerce strongly implies a need for industry-specific aesthetic understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong track record in fashion, lifestyle, luxury, or e-commerce brand design.

• Demonstrations of impactful campaign identities, including mood boards, concept development, and final assets.

• Examples of sophisticated editorial design, showcasing layout, typography, and visual hierarchy.

• Case studies or examples of digital-first creative, including social media campaigns, paid media assets, and website/landing page designs.

• Evidence of designing and evolving CRM experiences, such as email campaigns, automated flows, and customer journey touchpoints.

• Work that highlights a keen understanding of customer experience and commercial impact. Process Documentation:

• Examples of how you have led or contributed to the refinement of design workflows to improve efficiency and quality.

• Demonstrations of how you have used technology or automation to advance creative processes.

• Evidence of cross-functional collaboration, detailing how you partnered with Marketing, E-commerce, and other teams to deliver cohesive creative outcomes.

• Documentation of how you have maintained brand consistency and guardianship across diverse channels and markets.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It must not only display creative talent but also demonstrate strategic thinking, commercial awareness, and leadership potential through well-documented projects and process insights.

💵 Compensation & Benefits

Salary Range: Based on the Senior Graphic Designer title, 2-5 years of experience, and location in Manchester, UK, a competitive salary range is estimated between £35,000 - £50,000 per annum. This estimate considers industry benchmarks for creative roles in the UK's fashion e-commerce sector, with adjustments for the specified experience level and regional cost of living.

Benefits:

• Annual bonus scheme

• Bi-annual Dress Allowance

• 25 days of annual leave (plus bank holidays)

• Extra day off for your birthday

• Flexible working hours (with core hours of 10 AM - 4 PM)

• Early Finish Fridays

• Cycle to work scheme

• 40% staff discount across Club L and Lavish Alice products

• Healthcare Cashplan

• Free onsite gym

• Enhanced pension contribution

• Enhanced maternity pay

• Enhanced sick pay

• Free snacks, drinks & treats

• Social events

Working Hours: 40 hours per week, with flexible working hours around core hours of 10 AM to 4 PM, and early finish Fridays.

📝 Enhancement Note: The salary range is an estimate based on industry standards for a Senior Graphic Designer in Manchester, UK, with the provided experience level. Actual compensation will be determined by the company based on candidate qualifications and market conditions. The listed benefits are comprehensive and align with attractive employer offerings in the UK retail sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Fashion Retail, specializing in accessible luxury and trend-driven apparel for women.

Company Size: Club L London is a growing, dynamic e-commerce business, part of a larger group (implied by the mention of Lavish Alice discount and potential for scaling). This suggests an environment that is fast-paced, innovative, and offers opportunities for significant impact.

Founded: Club L London is described as a "next-generation online fashion retailer," implying a modern, forward-thinking approach. The broader company structure likely has a history that supports its current growth trajectory.

Team Structure:

• The Graphic Designer will sit within the Creative team, reporting to a Creative Lead or Head of Creative.

• This team likely comprises other designers (junior and potentially mid-level), copywriters, and content creators.

• Close collaboration with Marketing, Social Media, CRM, and E-commerce departments is essential, indicating a cross-functional, integrated approach to brand and campaign execution. Methodology:

• Data-driven decision-making, particularly in relation to campaign performance, customer engagement, and conversion rates.

• Agile and iterative processes, common in fast-paced e-commerce environments, allowing for rapid adaptation to trends and market feedback.

• Emphasis on customer-centric design, ensuring all creative output aligns with the target audience's preferences and behaviors.

• Continuous improvement in design workflows, leveraging technology and automation for efficiency and scalability.

Company Website: https://careers.clubllondon.com

📝 Enhancement Note: The company culture is geared towards rapid growth, trend responsiveness, and high-quality creative output within the fashion e-commerce space. The environment is likely energetic, collaborative, and focused on delivering measurable commercial results.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Graphic Designer, indicating a position of responsibility and influence within the design function. It requires not only strong individual design skills but also the ability to lead, mentor, and contribute to the strategic direction of the brand's visual identity.

Reporting Structure: The Senior Graphic Designer will report to a Creative Lead or Head of Creative. They are expected to collaborate closely with Marketing, E-commerce, CRM, and Social Media teams, acting as a key creative partner across these departments.

Operations Impact: The Senior Graphic Designer's work directly impacts brand perception, customer engagement, and sales conversion rates. By creating compelling visual narratives and seamless digital experiences, they play a crucial role in driving business growth and strengthening the brand's market position in the competitive fashion e-commerce landscape.

Growth Opportunities:

• Creative Leadership: Potential to progress into a Creative Lead, Art Director, or Head of Creative role, overseeing larger teams and broader creative strategies.

• Specialization: Opportunity to deepen expertise in specific areas like campaign art direction, digital experience design, or brand strategy development.

• Process Improvement: Take ownership of refining and scaling design operations, contributing to the strategic development of the creative function.

• Mentorship & Team Building: Develop leadership skills through mentoring junior designers and contributing to recruitment and team culture initiatives.

• Brand Evolution: Play a key role in shaping the future visual identity of a rapidly growing fashion brand.

📝 Enhancement Note: This Senior role offers a clear path for career advancement within creative leadership and brand strategy, supported by the company's growth trajectory and emphasis on developing its internal talent.

🌐 Work Environment

Office Type: The role is based at "Think Park" in Manchester, suggesting a modern office environment, likely a business park or co-working space designed to foster innovation and collaboration.

Office Location(s): Think Park, Manchester, M17 1QA, United Kingdom. This location is accessible and situated within a commercial hub.

Workspace Context:

• Collaborative Environment: The role requires close partnership with various internal teams (Marketing, E-commerce, CRM, Social Media), indicating a highly collaborative workspace.

• Tools & Technology: Access to industry-standard design software and potentially advanced creative technology and automation tools as mentioned in the responsibilities.

• Team Interaction: Opportunities for regular interaction with the Creative team, fostering idea exchange and collective problem-solving. The culture encourages mentorship and learning from peers.

Work Schedule: The work schedule includes flexible working hours around core hours of 10 AM - 4 PM, with an emphasis on early finish Fridays. This provides a good work-life balance while ensuring critical operational needs are met.

📝 Enhancement Note: The work environment is designed to be dynamic and productive, with a focus on collaboration, access to necessary tools, and a supportive schedule that balances operational demands with employee well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability and alignment with the brand's aesthetic and requirements.

• Creative Assessment: Likely a practical design task or case study focusing on campaign development, brand adaptation, or digital creative execution relevant to Club L London's style.

• Interview(s): Discussions with the hiring manager (likely Head of Creative) and potentially other creative team members or department heads. These will cover your experience, design approach, leadership potential, and cultural fit.

• Portfolio Presentation: A dedicated session to walk through your portfolio, explaining your creative process, rationale behind key projects, and how you achieved specific results.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in fashion, e-commerce, campaign design, and CRM/digital creative.

• Showcase Process: For each project, clearly articulate the brief, your creative process, problem-solving approach, and the final outcome. Include mood boards, sketches, and rationale.

• Highlight Impact: Quantify results where possible (e.g., increased engagement, conversion rates, brand recognition). If not directly quantifiable, explain the intended impact and how your design contributed to brand goals.

• Tailor to Club L London: Demonstrate an understanding of the Club L London brand aesthetic and target audience. Consider how your past work or concepts could translate to their brand.

• Present Clearly: Be prepared to present your portfolio digitally, ensuring smooth navigation and clear explanations. Practice your narrative to be concise and engaging.

Challenge Preparation:

• Understand the Brand: Thoroughly research Club L London's current campaigns, website, social media presence, and overall brand identity. Identify their strengths and potential areas for creative enhancement.

• Fashion & Trend Awareness: Be prepared to discuss current fashion trends, visual aesthetics, and how they can be translated into effective design for an e-commerce brand.

• Commercial Acumen: Think about how design contributes to business objectives like sales, engagement, and brand loyalty. Be ready to discuss the commercial impact of your creative decisions.

📝 Enhancement Note: The interview process will heavily weigh your portfolio and practical design skills, particularly how well they align with the fashion e-commerce industry and Club L London's specific brand identity. Demonstrating leadership potential and process optimization capabilities will be key for a senior role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all graphic design tasks, including campaign visuals, digital assets, and print materials.

• Figma/Sketch (Likely): For collaborative design, prototyping, and UI/UX elements, especially for digital and e-commerce interfaces.

• Motion Graphics Software (e.g., After Effects): Potentially required for creating dynamic social media content, animations, or short video assets.

Analytics & Reporting:

• Google Analytics (Familiarity): Understanding how to interpret website traffic, user behavior, and campaign performance data to inform design decisions.

• Social Media Analytics Tools: Familiarity with insights from platforms like Instagram, Facebook, TikTok to understand content performance.

• CRM Platform Insights (e.g., Salesforce Marketing Cloud, Klaviyo): Understanding how email and CRM design impacts open rates, click-through rates, and conversions.

CRM & Automation:

• Email Marketing Platforms: Experience designing for platforms like Klaviyo, Mailchimp, or similar, understanding their templating and automation capabilities.

• Project Management Software: Proficiency in tools like Asana, Trello, Monday.com, or Jira for managing workflows, deadlines, and team collaboration.

• Digital Asset Management (DAM) Systems: Familiarity with organizing and managing creative assets for consistent brand usage.

📝 Enhancement Note: While specific tools aren't listed, proficiency in the Adobe Creative Suite is a given for a Senior Graphic Designer. The role's scope suggests familiarity with collaborative design tools, motion graphics, and an understanding of how design integrates with marketing automation and analytics platforms is highly beneficial.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to producing high-quality, innovative, and aesthetically superior design work that pushes creative boundaries.

• Brand Integrity: Upholding and evolving the Club L London brand identity with meticulous attention to detail and consistency across all touchpoints.

• Commercial Impact: Understanding that design serves a business purpose, driving engagement, conversion, and revenue growth.

• Collaboration: Fostering a supportive and open environment where ideas are shared freely, and cross-functional partnerships are valued for cohesive brand experiences.

• Agility & Responsiveness: Adapting quickly to fast-paced market changes, trends, and business needs with efficiency and creativity.

• Growth Mindset: A dedication to continuous learning, skill development, and embracing new technologies and design approaches.

Collaboration Style:

• Integrated Teamwork: Working closely with Marketing, E-commerce, CRM, and Social Media teams to ensure a unified brand message and customer journey.

• Constructive Feedback: Openness to giving and receiving feedback to elevate creative output and refine processes.

• Proactive Communication: Maintaining clear and consistent communication to manage expectations, share updates, and resolve challenges efficiently.

• Mentorship & Support: A culture where senior members actively guide and support junior team members, fostering collective growth and knowledge sharing.

📝 Enhancement Note: The company culture emphasizes a blend of creative ambition and commercial pragmatism, underpinned by strong collaborative practices and a commitment to continuous improvement within a fast-paced fashion retail environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Freshness: Continuously innovating the visual identity to stay ahead of fashion trends and competitor movements in a dynamic market.

• Balancing Creative Vision with Commercial Goals: Ensuring design output is both aesthetically striking and effectively drives sales and engagement.

• Fast-Paced Environment: Managing multiple high-priority projects and tight deadlines in a high-growth e-commerce setting.

• Global Consistency vs. Local Adaptation: Ensuring brand cohesion worldwide while making necessary creative adjustments for diverse international markets.

• Scaling Creative Operations: Developing and refining processes to support increased design demand as the company grows.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to explore and implement new design trends, software, and creative technologies.

• Leadership Development: Gaining experience in mentoring, team management, and contributing to strategic creative planning.

• Industry Exposure: Working within the fast-paced fashion e-commerce sector, staying abreast of industry best practices and emerging trends.

• Cross-Functional Understanding: Deepening knowledge of marketing, e-commerce, and CRM strategies through close collaboration.

• Brand Strategy Contribution: Influencing and shaping the future visual direction of a growing global brand.

📝 Enhancement Note: This role presents significant opportunities for professional growth, particularly in creative leadership and strategic brand development, while navigating the inherent challenges of a rapidly evolving fashion e-commerce landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new campaign identity from concept to execution. How do you ensure it aligns with both brand vision and commercial objectives?" (Focus on your methodology, collaboration, and results).

• "How would you approach evolving the visual language for a brand like Club L London to keep it fresh and relevant in the current fashion landscape?" (Demonstrate trend awareness and strategic thinking).

• "Can you walk us through a time you mentored a junior designer or improved a creative workflow? What was the outcome?" (Highlight leadership and process optimization skills). Company & Culture Questions:

• "What do you admire about Club L London's current visual identity, and where do you see opportunities for creative enhancement?" (Showcase research and brand understanding).

• "How do you approach collaboration with non-creative teams like Marketing or E-commerce to ensure cohesive brand experiences?" (Emphasize communication and partnership skills).

• "Describe your experience in designing for CRM or e-commerce. How do you balance creative flair with conversion-focused design?" (Connect creative output to business impact). Portfolio Presentation Strategy:

• Narrative is Key: Structure your portfolio presentation around compelling stories for each project. Explain the "why" behind your design choices, not just the "what."

• Quantify Impact: For each case study, try to include metrics or qualitative feedback that demonstrate the success of your design work. If direct metrics aren't available, discuss the intended business impact.

• Showcase Versatility: Highlight projects that demonstrate your ability to adapt to different aesthetics, channels (digital, social, email), and objectives.

• Be Ready for Critiques: Expect questions that probe your decision-making and challenge your creative choices. Respond thoughtfully and professionally, demonstrating resilience and a willingness to learn.

• Connect to Club L London: Explicitly link your portfolio examples to the needs and style of Club L London, explaining how your skills and experience would benefit their team.

📝 Enhancement Note: Preparation should focus on demonstrating not only design talent but also strategic thinking, leadership potential, and a strong understanding of the fashion e-commerce industry and Club L London's brand.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Club L London careers portal.

• Tailor Your Resume: Ensure your resume highlights your experience in fashion/e-commerce, campaign design, digital creative, and any leadership or mentoring roles. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant projects that showcase your skills in fashion, lifestyle, luxury, or e-commerce brands. Ensure it demonstrates campaign identities, editorial design, and digital/CRM creative.

• Prepare Your Portfolio Presentation: Practice walking through your portfolio, articulating your creative process, rationale, and the impact of your work for each project. Be ready to discuss how your skills align with Club L London's brand.

• Research the Brand: Thoroughly understand Club L London's current aesthetic, marketing campaigns, and target audience to articulate your vision and fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.