Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: CityVet Support Staff

Location: Oak Lawn - Home Office (Dallas, Texas, United States)

Job Type: Full-Time

Category: Marketing / Art & Design

Date Posted: 2026-09-15

Experience Level: Mid-Senior Level (5-7+ years)

Remote Status: On-site

🚀 Role Summary

• Spearhead creative projects from initial concept through final production, ensuring high-quality execution across diverse marketing channels.

• Act as a brand steward for CityVet and Arista Advanced Pet Care, maintaining brand integrity while developing scalable brand systems and campaign frameworks.

• Develop and execute creative solutions for new clinic and hospital openings, encompassing local marketing, signage, digital assets, and collateral.

• Collaborate closely with marketing, digital, operations, and clinic teams to translate business needs into effective visual communication strategies.

• Produce high-impact multimedia assets, including motion graphics, short-form video, and animation, to enhance brand engagement.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, indicating a need for a candidate who can not only execute design tasks but also contribute strategically to brand evolution and campaign development within a growing, multi-location organization. The emphasis on "owning projects" and "leading creative development" suggests a high degree of autonomy and responsibility.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of marketing materials, including digital ads, social media graphics, email templates, web banners, presentations, and print collateral.

• Maintain and evolve brand guidelines, ensuring visual consistency and adherence across all CityVet and Arista Advanced Pet Care touchpoints.

• Develop creative assets for new clinic launches, coordinating with local teams to ensure effective and engaging opening campaigns.

• Create engaging motion graphics, simple animations, and short-form videos to support marketing initiatives and enhance user engagement.

• Translate marketing briefs and stakeholder requirements into compelling visual narratives that align with business objectives.

• Analyze campaign performance data to inform creative decisions and optimize design solutions for maximum impact and engagement.

• Prepare production-ready files for various media, ensuring accuracy, quality, and brand compliance.

• Contribute to the development and refinement of design systems, templates, and asset libraries to improve marketing team efficiency.

• Manage multiple design projects simultaneously, effectively prioritizing tasks and meeting deadlines in a fast-paced environment.

• Collaborate with cross-functional teams, including marketing, operations, and clinic staff, to gather requirements and ensure alignment on creative deliverables.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer proficient in both digital and print mediums, with a strong emphasis on brand stewardship and adaptability for a multi-location organization. The inclusion of motion graphics and video indicates a growing need for dynamic content creation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior role, or equivalent professional experience.

Experience: 5–7+ years of professional graphic design experience, ideally within an in-house marketing team, agency, multi-location brand, or a fast-moving consumer-facing environment.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop.

• Demonstrated expertise in typography, layout, hierarchy, color theory, and visual composition.

• Proven ability to design within established brand systems while also contributing to their evolution.

• Strong portfolio showcasing sophisticated work across brand identity, digital campaigns, social media, and print design.

• Excellent project management skills with a proven ability to prioritize and manage multiple concurrent projects effectively.

• Solid understanding of design principles for various marketing channels, including digital, social, email, and print.

• High attention to detail and a commitment to producing polished, accurate, and high-quality work.

• Strong communication and presentation skills, with the ability to articulate creative concepts and receive constructive feedback. Preferred Skills:

• Experience with Premiere Pro, After Effects, CapCut, or similar video editing and motion graphics software.

• Familiarity with Figma or other collaborative design tools.

• Experience designing for multi-location brands, particularly within the healthcare, veterinary, retail, or hospitality sectors.

• A genuine passion for pets and an understanding of how to create meaningful brand experiences in the animal care industry.

📝 Enhancement Note: The experience requirement of 5-7+ years, coupled with the need for advanced Adobe Creative Cloud proficiency and a strong portfolio, positions this as a senior-level role. The preferred skills indicate a desire for a candidate who can contribute to multimedia content creation and has relevant industry experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-7 years of professional design work, highlighting breadth and depth across various mediums.

• Demonstrations of sophisticated brand identity development and execution across multiple touchpoints.

• Case studies illustrating the design process for integrated marketing campaigns, including digital, social, and print elements.

• Examples of work that adhere to established brand systems, with clear explanations of how brand guidelines were applied or evolved.

• Projects that showcase strong typography, layout, and visual storytelling skills. Process Documentation:

• Evidence of managing projects from concept through final production, including project timelines and workflow examples.

• Examples of how creative solutions were developed in response to specific business needs or marketing objectives.

• Demonstrations of creating production-ready files for various outputs, highlighting attention to detail and accuracy.

• Portfolio pieces that illustrate the creation of multimedia assets, such as motion graphics or short-form video.

• Examples of how design decisions were informed by campaign performance or best practices.

📝 Enhancement Note: The requirement for a "strong portfolio demonstrating sophisticated work across brand, digital, social, campaign, and print design" is central. Applicants should curate their portfolio to explicitly show their ability to manage complex projects, adhere to and evolve brand systems, and deliver polished, impactful creative across all required channels.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-7+ years of experience in a major metropolitan area like Dallas, Texas, the estimated salary range is $75,000 - $95,000 annually. This estimate accounts for the required skill set, experience level, and the cost of living in the Dallas area.

Benefits:

• Investment in Your Future: 401(k) retirement savings plan with a 4% employer match, Health Savings Account (HSA) option.

• Work-Life Balance: Generous Paid Time Off (PTO), floating holidays, flexible schedules, and paid parental leave.

• Comprehensive Health and Supplemental Coverage: Health, Dental (including Adult Orthodontics option), Vision, Disability, and Life Insurance.

• Unique Perks: Personal Pet-Care Program, Employee Discount Program.

• Wellness Support: Free telemedicine services for all full-time team members and their families, and robust Employee Assistance Program (EAP) with in-the-moment mental health benefits.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. While the role is on-site, the mention of "flexible schedules" suggests potential for some adaptability within the standard work week, subject to operational needs and team collaboration requirements.

📝 Enhancement Note: The salary range provided is an estimate based on Glassdoor, LinkedIn Salary, and Salary.com data for Senior Graphic Designers in Dallas, TX, factoring in the specified experience level. The benefits package is extensive, particularly noting the pet-specific programs and strong wellness support, which aligns with CityVet's industry and culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Veterinary Services / Animal Healthcare. CityVet operates a network of veterinary clinics, emphasizing a personal and caring approach to pet health and client relationships. They also operate under the Arista Advanced Pet Care brand, suggesting a multi-faceted approach to animal healthcare services.

Company Size: CityVet is a growing organization. While specific numbers aren't provided in the raw data, the mention of "multi-location brand" and "growing organization" implies a significant operational footprint. The presence of a dedicated "Support Staff" and multiple YouTube videos about their culture suggests a company that invests in its people and brand identity.

Founded: Information on the exact founding date is not provided, but the company's active presence and investment in culture and growth indicate an established entity.

Team Structure:

• The role reports to a marketing or creative leadership function within the support staff structure.

• Collaboration is expected with various departments, including marketing, digital, operations, and clinic teams.

• The design team is likely part of a broader marketing department responsible for brand consistency and campaign execution across all CityVet and Arista locations. Methodology:

• A data-driven approach to creative development, using campaign performance to refine designs and improve engagement.

• Emphasis on thoughtful creativity balanced with the speed and flexibility required of a growing organization.

• A strong focus on brand stewardship and maintaining consistency across a multi-location network.

• Collaborative problem-solving to translate business needs into effective creative solutions.

Company Website: https://www.cityvet.com/

📝 Enhancement Note: CityVet positions itself as a people-centric organization, emphasizing kindness, care, and a supportive environment for its employees. This culture is directly reflected in their benefits and the emphasis on "Your Kind of Care." The presence of Arista Advanced Pet Care suggests a strategic expansion or diversification of their service offerings.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Graphic Designer, indicating a position of significant responsibility and expertise. It requires not only strong design execution but also strategic input on brand development and campaign frameworks. This level typically involves mentoring junior designers and influencing creative direction.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Director, Creative Director, or a similar leadership role within the CityVet Support Staff. They will collaborate extensively with various internal stakeholders across different departments and clinic locations.

Operations Impact: The Senior Graphic Designer will play a crucial role in shaping the visual identity and brand perception of CityVet and Arista Advanced Pet Care. Their work will directly impact marketing campaign effectiveness, new clinic launch success, and overall brand consistency, contributing significantly to the company's growth and client engagement strategies.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in areas like motion graphics, video editing, or advanced brand system development.

• Leadership Potential: Potential to move into a Creative Lead or Art Director role, managing a design team or overseeing larger creative initiatives.

• Strategic Contribution: Increased involvement in higher-level brand strategy discussions and campaign planning.

• Industry Expertise: Gaining specialized experience in the growing veterinary and animal healthcare sector, a field with increasing demand for skilled marketing professionals.

📝 Enhancement Note: The "Senior" title implies a clear growth path beyond this role, likely into leadership or specialized creative roles. The company's growth trajectory suggests ample opportunities for individuals to expand their responsibilities and impact.

🌐 Work Environment

Office Type: The position is based in Oak Lawn - Home Office, indicating an on-site role. This suggests a traditional office environment designed for collaboration and focused work.

Office Location(s): Oak Lawn - Home Office, derived as Dallas, Texas. This location likely serves as the central hub for support staff operations.

Workspace Context:

• The environment is described as "high-output" and "fast-moving," suggesting a dynamic and energetic workspace.

• Collaboration is key, with expected interaction with marketing, digital, operations, and clinic teams.

• The company emphasizes "kindness" and "care," implying a supportive and people-focused atmosphere within the office.

• Access to necessary design tools and technology is implied, with advanced proficiency in Adobe Creative Cloud being a requirement.

Work Schedule: The role is full-time, likely around 40 hours per week. While on-site, the mention of "flexible schedules" in the benefits section may offer some degree of adaptability within the standard work week, subject to business needs and team coordination.

📝 Enhancement Note: The on-site requirement in Dallas, Texas, is a key factor. The "high-output" and "fast-moving" description suggests a demanding yet potentially rewarding environment where efficiency and collaboration are paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on resume and portfolio link. Candidates will be assessed for required experience and technical skills.

• Portfolio Review & Creative Assessment: A deeper dive into the candidate's portfolio to evaluate design quality, strategic thinking, and brand alignment. This may involve a presentation of selected works.

• Skills-Based Interview: Discussion of technical proficiency in Adobe Creative Cloud, project management capabilities, and experience with multimedia assets.

• Behavioral & Cultural Fit Interview: Assessment of communication skills, collaboration style, problem-solving abilities, and alignment with CityVet's values of kindness and care. This may include scenario-based questions.

• Final Interview: Potential meeting with senior leadership to discuss overall fit and strategic contributions.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 high-impact projects that best represent your skills in brand identity, digital campaigns, social media, and print design. Ensure a good mix demonstrating versatility.

• Showcase Process: For each project, briefly explain the objective, your role, the challenges faced, your creative process, and the final outcome/impact. Use visuals to illustrate key stages.

• Highlight Brand Stewardship: Include examples where you successfully worked within or evolved established brand systems. Clearly articulate your approach to maintaining brand consistency across diverse applications.

• Demonstrate Technical Proficiency: Ensure your portfolio reflects advanced skills in InDesign, Illustrator, and Photoshop. If applicable, include examples of motion graphics or video editing.

• Tailor to CityVet: If possible, subtly tailor your presentation to highlight any experience with multi-location brands, healthcare, or consumer-facing businesses. Emphasize your ability to work in a fast-paced, high-output environment.

Challenge Preparation:

• Be prepared to discuss how you would approach designing assets for a new clinic opening, considering local marketing needs and brand consistency.

• Anticipate questions about managing competing design priorities and meeting tight deadlines.

• Practice articulating your creative rationale and how your designs support business objectives.

• Be ready to discuss your experience with multimedia content creation (motion graphics, video).

📝 Enhancement Note: The emphasis on a strong portfolio and the potential for a creative assessment means applicants must meticulously prepare their visual work. Highlighting experience with brand systems and multi-location brands will be particularly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required, specifically:

  • InDesign: For layout and print production.
  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.

• Premiere Pro / After Effects / CapCut: Preferred for motion graphics, video editing, and animation.

• Figma: Preferred for collaborative design and prototyping.

Analytics & Reporting:

• While not explicitly listed as a designer tool, understanding how to interpret campaign performance data to inform design decisions is crucial. Familiarity with analytics dashboards (e.g., Google Analytics, social media platform insights) would be beneficial. CRM & Automation:

• Not directly applicable to the designer's core toolset, but understanding how design assets integrate into marketing automation platforms or CRM-driven campaigns would be a plus.

📝 Enhancement Note: Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop) is non-negotiable. Experience with video editing and motion graphics tools like Premiere Pro, After Effects, and CapCut, as well as collaborative design tools like Figma, is highly desirable and will set candidates apart.

👥 Team Culture & Values

Operations Values:

• Kindness: Central to CityVet's philosophy, influencing interactions with patients, clients, and colleagues.

• Care: A deep commitment to providing excellent care for pets, clients, and team members.

• People-Centric: Valuing individuals, investing in their growth, and empowering them to provide authentic care.

• Collaboration: Working together across departments and locations to achieve shared goals.

• Growth & Development: Investing in team members' professional and personal well-being.

Collaboration Style:

• Highly collaborative, requiring close partnership with marketing, digital, operations, and clinic teams.

• Emphasis on clear communication, proactive feedback exchange, and translating diverse stakeholder needs into cohesive creative solutions.

• A supportive environment where team members are empowered to contribute and grow.

📝 Enhancement Note: The explicit emphasis on "kindness" and "care" is a core cultural tenet that designers should be prepared to embody and reflect in their work. The collaborative nature of the role means strong interpersonal skills are as important as technical design abilities.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Working in a "high-output environment" while maintaining a high standard of craft and brand consistency for a multi-location brand.

• Managing Competing Priorities: Effectively prioritizing and executing multiple concurrent initiatives for different stakeholders and clinic locations.

• Evolving Brand Systems: Staying ahead of brand evolution while ensuring consistency across a growing network of clinics.

• Translating Business Needs: Accurately interpreting diverse business requirements from various departments and translating them into effective creative solutions.

Learning & Development Opportunities:

• Advanced Creative Skills: Opportunities to hone skills in motion graphics, video editing, and animation through hands-on project work.

• Brand Strategy Involvement: Potential to contribute to broader brand strategy discussions and campaign planning.

• Industry Specialization: Deepening expertise within the veterinary and animal healthcare sector, a dynamic and growing industry.

• Mentorship and Leadership: Potential for growth into leadership roles within the creative team as the company expands.

📝 Enhancement Note: The primary challenge will be adapting to the fast-paced nature of a growing multi-location company while consistently delivering high-quality, on-brand creative. The growth opportunities are significant for a designer looking to expand their technical skills and strategic influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative vision with strict brand guidelines. How did you approach it?"

• "How would you prioritize design requests from multiple departments (e.g., Marketing, Operations, individual Clinics) with competing deadlines?"

• "Walk us through your process for developing creative assets for a new clinic opening. What key elements would you focus on?"

• "How do you stay updated on design trends and incorporate them into your work while maintaining brand integrity?" Company & Culture Questions:

• "What interests you about CityVet's mission and culture, particularly our emphasis on kindness and care?"

• "How do you approach collaboration with non-design stakeholders, such as operations or clinic staff?"

• "Describe your experience working with multi-location brands. What are the unique challenges and how do you address them?"

• "How do you ensure your creative work contributes to measurable business objectives?" Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your solution, and the impact.

• Highlight Process: Show sketches, wireframes, or early concepts to demonstrate your thought process.

• Quantify Impact: If possible, include metrics or results that show the effectiveness of your designs (e.g., increased engagement, successful launch).

• Emphasize Brand Consistency: Clearly articulate how you ensured brand alignment across different deliverables within a single project or across multiple projects for the same brand.

• Be Prepared for Live Critiques: Understand that you might be asked to provide quick feedback on existing designs or sketch out a concept.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also strategic thinking, project management skills, and a strong cultural fit with CityVet's values. Be ready to articulate your process and quantify your impact.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select your strongest 5-7 projects that showcase brand identity, digital campaigns, social media, and print design. Ensure it highlights your advanced skills in Adobe Creative Cloud and, if applicable, multimedia.

• Tailor Your Resume: Emphasize your 5-7+ years of professional experience, specific software proficiencies (InDesign, Illustrator, Photoshop), project management capabilities, and any experience with multi-location or consumer-facing brands. Use keywords from the job description.

• Practice Your Presentation: Prepare to walk through your portfolio, explaining your process, rationale, and the impact of your work. Be ready to discuss how you've managed competing priorities and maintained brand consistency.

• Research CityVet: Familiarize yourself with CityVet's brand, mission, and values, particularly their emphasis on kindness and care. Understand their multi-location structure and the types of services they offer.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.