Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Bjak

Location: Jakarta, Indonesia

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-02

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the creation of high-impact visual assets for diverse marketing channels including campaigns, social media, web, and short-form motion content.

• Translate complex creative briefs into compelling, brand-aligned, and conversion-focused visual designs.

• Foster collaboration with content, video, and performance marketing teams to ensure cohesive and integrated campaign execution.

• Leverage performance insights and feedback to iterate and optimize visual assets, enhancing campaign effectiveness.

• Uphold stringent design quality and brand consistency across all customer touchpoints and marketing collateral.

• Provide crucial visual support for product marketing initiatives, ensuring clear and persuasive communication.

• Mentor and guide junior design talent, contributing to the overall growth and skill development of the design team.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, indicating a need for leadership and strategic input beyond execution. The emphasis on "conversion-driven visuals," "performance insights," and collaboration with "performance marketing teams" strongly suggests this role sits within or closely supports a GTM (Go-To-Market) or Marketing Operations function, focusing on the visual elements that drive business outcomes.

📈 Primary Responsibilities

• Develop and execute visually engaging designs for digital marketing campaigns, social media platforms, website assets, and online advertisements.

• Conceptualize and produce dynamic short-form motion graphics and animated content to enhance engagement.

• Work closely with performance marketing specialists to understand campaign objectives, target audiences, and key performance indicators (KPIs) for design optimization.

• Adapt and refine existing visual assets based on A/B testing results, user feedback, and market response to maximize ROI.

• Ensure all creative outputs adhere to brand guidelines, maintaining a consistent and professional brand identity across all channels.

• Collaborate with product marketing managers to create compelling visual narratives that communicate product value propositions effectively.

• Lead design reviews, provide constructive feedback, and mentor junior designers, fostering a culture of continuous improvement and skill enhancement.

• Stay abreast of emerging design trends, tools, and technologies, particularly in AI-driven design solutions, and integrate them into the workflow where beneficial.

📝 Enhancement Note: The responsibilities highlight a strong bias towards data-informed design and campaign effectiveness, aligning this role with a GTM or Marketing Operations function. The expectation to "adapt and optimize visuals based on performance insights" and "deliver conversion-driven visuals" indicates a performance-oriented approach to design.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a senior-level role. Equivalent practical experience will also be considered.

Experience: 5-8 years of progressive experience in graphic design, motion design, or creative content production roles, with a demonstrated track record of delivering impactful visual solutions.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, composition, color theory, and typography.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong skills in motion design software such as Adobe After Effects.

• Expertise in collaborative design tools like Figma.

• Experience with video editing software like Adobe Premiere Pro.

• Proven ability to translate creative briefs into visually compelling and strategically aligned designs.

• Strong portfolio showcasing clean execution, effective storytelling, and design leadership capabilities.

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

• A keen eye for detail and a commitment to maintaining high standards of quality and consistency. Preferred Skills:

• Experience in producing short-form advertisements or commercial visual assets.

• Exposure to performance marketing strategies and their application in visual design.

• Familiarity with AI tools for concept generation, asset creation, or workflow automation.

• Experience with basic sound editing or visual effects (VFX).

• Knowledge of template systems, visual branding libraries, and their application in scalable design processes.

• Previous experience mentoring junior designers or leading small creative teams.

📝 Enhancement Note: The required software proficiency (Adobe Creative Suite, Figma, After Effects, Premiere Pro) is standard for senior design roles. The emphasis on "design leadership" within the portfolio requirements and the "mentor junior designers" responsibility strongly points to a senior or lead capacity within a creative or operations team. The "nice to have" skills like performance marketing exposure and AI tools further solidify its relevance to GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-8 distinct projects that demonstrate a range of design capabilities, from static graphics to motion design.

• Include case studies that highlight the problem (creative brief), solution (design process and rationale), and impact (results, e.g., engagement, conversion uplift).

• Present projects with a clear focus on brand consistency and adherence to established brand systems.

• For motion design pieces, emphasize smooth animation, effective storytelling, and appropriate pacing for digital platforms.

• Demonstrate experience in adapting designs for different channels (e.g., social media ads, website banners, email graphics) while maintaining visual integrity. Process Documentation:

• Document the workflow for creating campaign assets, from brief interpretation to final delivery, including any feedback loops.

• Illustrate how performance data or A/B testing results were incorporated into design iterations and optimizations.

• Provide examples of how brand guidelines were applied and maintained across multiple assets within a single campaign or project.

• Showcase familiarity with collaborative design processes, such as using Figma for team reviews and handoffs.

📝 Enhancement Note: For a senior role supporting GTM, the portfolio must go beyond aesthetics to demonstrate strategic thinking, process adherence, and measurable impact. Case studies that detail how designs contributed to marketing objectives (e.g., conversion rates, engagement metrics) are crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers with 5-8 years of experience in Jakarta, Indonesia, the estimated annual salary range is IDR 180,000,000 - IDR 300,000,000 (approximately $11,000 - $19,000 USD, subject to exchange rates). This range can fluctuate based on the candidate's specific skill set, portfolio strength, and the company's compensation philosophy.

Benefits:

• Competitive salary package.

• Defined growth pathways leading to creative leadership roles within the design team.

• Opportunity to create high-impact visuals with significant user reach (millions of users).

• Exposure to a dynamic, fast-moving team environment that values experimentation and execution.

• A supportive remote-friendly work environment, fostering flexibility and work-life balance.

• Potential for involvement in global expansion initiatives.

Working Hours: The standard full-time workweek is approximately 40 hours, with flexibility inherent in a remote-first environment. The company emphasizes passion and output over strict hour-counting, suggesting a focus on achieving objectives within reasonable working hours.

📝 Enhancement Note: Salary estimation is based on general market data for Jakarta, Indonesia, for a senior-level creative role. The benefits are directly extracted from the job description and highlight key motivators for creative professionals in a growth-stage tech company. The working hours note reflects the company's stated philosophy on passion and output.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech), specifically focusing on insurance and broader financial services (spending, saving, investing, exchanging, travelling). BJAK is positioned as a leading insurance platform in Southeast Asia.

Company Size: BJAK operates with teams across the world, comprising over 20 nationalities. While the exact current headcount isn't specified, the expansion into multiple financial services suggests a growing organization, likely ranging from 100-500 employees globally.

Founded: 2019. BJAK was established with the mission to make financial planning, saving, and growing money more accessible through smarter, mobile-first solutions.

Team Structure:

• The design team is part of a broader marketing or GTM function, working collaboratively with content, video, and performance marketing specialists.

• Senior designers are expected to mentor junior designers, indicating a clear hierarchy and a focus on team development.

• Cross-functional collaboration is a key aspect, with designers working closely with product marketing, content, and performance marketing teams to ensure cohesive campaign delivery. Methodology:

• BJAK emphasizes a data-driven approach, utilizing performance insights and feedback to iterate on designs and optimize campaign effectiveness.

• The company culture values speed, execution, and experimentation. "We move fast and we don’t do fluff."

• There's a strong focus on building next-generation products and redefining financial applications, suggesting an innovative and forward-thinking operational approach.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is described as fast-paced, focused on passion and output, and driven by innovation. This context is crucial for a designer who needs to adapt quickly and contribute to a growing FinTech platform. The emphasis on "smarter ways to plan, save and grow money" and expanding into various financial services indicates a strong GTM strategy.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level implies significant individual contribution, strategic design input, and the responsibility to mentor junior team members. It sits above junior or mid-level designer roles and is a key player in translating business objectives into visual strategies.

Reporting Structure: The Senior Graphic Designer will likely report to a Design Lead, Creative Director, or Head of Marketing/GTM. They will also work closely with various stakeholders across marketing, product, and potentially engineering teams.

Operations Impact: This role has a direct impact on the effectiveness of marketing campaigns, user acquisition, customer engagement, and brand perception. By creating "conversion-driven visuals" and "high-impact design assets," the designer directly contributes to BJAK's GTM success and revenue generation efforts. The ability to adapt designs based on performance metrics underscores this direct link to business outcomes.

Growth Opportunities:

• Creative Leadership: Clear pathways exist for growth into more senior or lead design positions, potentially managing a team or overseeing specific creative functions.

• Skill Development: Opportunities to deepen expertise in motion design, explore AI-driven design tools, and gain experience in performance marketing's visual demands.

• Strategic Input: The role encourages contributing to broader visual strategy and brand development, offering a chance to influence the company's aesthetic direction.

• Industry Exposure: Working in a fast-growing FinTech startup provides invaluable experience in a dynamic and competitive market.

📝 Enhancement Note: The "growth pathways into creative leadership" mentioned in the benefits section directly supports the career analysis. The role is positioned as a crucial contributor to the GTM strategy, emphasizing its operational impact beyond just aesthetic output.

🌐 Work Environment

Office Type: Fully Remote. BJAK embraces a remote-first work environment, allowing employees to work from anywhere within Indonesia.

Office Location(s): While the company has global teams and offices, this specific role is designated as remote and requires candidates to be based in Indonesia. The primary operational focus for this role is the Indonesian market.

Workspace Context:

• Collaborative Environment: Despite being remote, the team culture emphasizes collaboration. Designers work closely with content, video, and performance marketing teams, utilizing digital tools for communication and project management.

• Technology & Tools: Access to standard design software (Adobe Creative Suite, Figma, After Effects, Premiere Pro) is expected. The company also encourages exploration and use of AI tools, indicating a modern technology stack and an openness to innovation.

• Team Interaction: Regular virtual meetings, design reviews, and project discussions are the norm for fostering team cohesion and ensuring alignment on creative objectives.

Work Schedule: The role is full-time, approximately 40 hours per week. The remote nature allows for flexibility in structuring the workday, provided that deadlines are met and collaboration with global teams (which may operate in different time zones) is managed effectively. The company's ethos of "passion, not counting hours" suggests a results-oriented approach.

📝 Enhancement Note: The remote-first nature is a key aspect. The emphasis on collaboration despite the distance highlights the importance of strong communication and digital tool proficiency for this role.

📄 Application & Portfolio Review Process

Interview Process:

• Step 1: Online Assessment/Practical Task: Candidates will likely be given a design challenge or assessment to evaluate their core design skills, problem-solving abilities, and efficiency. This might involve creating a specific asset or responding to a design prompt.

• Step 2: Role-Specific Interview: This interview will delve deeper into the candidate's experience, portfolio, and how their skills align with the Senior Graphic Designer role. Expect questions about their design process, creative problem-solving, and experience with specific tools and campaign types.

• Step 3: CEO / Final Round: This is the final stage, likely involving a discussion with the CEO or a senior leader. It will focus on cultural fit, strategic thinking, leadership potential, and alignment with BJAK's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent the requirements of this role. Prioritize work that showcases your ability to create "high-impact," "conversion-driven visuals" for marketing campaigns, social media, and web.

• Tell a Story: For each project, clearly articulate the brief, your design process, the challenges you faced, your solutions, and the measurable impact or results achieved. Use metrics where possible (e.g., engagement rates, conversion improvements).

• Highlight Leadership: Include projects where you took initiative, mentored others, or influenced design direction. This is crucial for a senior role.

• Demonstrate Versatility: Showcase a range of skills, including graphic design, motion graphics, and adaptation for different platforms.

• Brand Consistency: Emphasize how you maintain brand integrity across diverse assets and campaigns.

Challenge Preparation:

• Understand the Brief: If given a practical task, thoroughly analyze the brief, target audience, and objectives.

• Focus on Impact: Design with the end goal in mind – conversion, engagement, brand perception.

• Show Your Process: Be prepared to explain your thought process, design decisions, and how you incorporated feedback or data.

• Time Management: Practice completing design tasks within realistic timeframes, as the process aims to be quick.

📝 Enhancement Note: The accelerated interview process (aiming for completion within 1 week) means candidates need to be prepared to act quickly. The emphasis on "online assessment or practical task" and "candidates who complete assessments quickly will be prioritized" means prompt submission and efficient execution are key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and motion graphics (Photoshop, Illustrator, InDesign, After Effects).

• Figma: Critical for collaborative design, prototyping, and handoffs, especially in a remote team environment.

• Adobe Premiere Pro: Required for video editing and potentially creating short-form motion content.

• Motion Tools: Proficiency in After Effects is key; other animation or motion graphics tools may be beneficial.

Analytics & Reporting:

• While not directly a design tool, familiarity with how designs are tracked via analytics platforms (e.g., Google Analytics, social media insights) is important for understanding performance and optimizing future work. CRM & Automation:

• No direct CRM or automation tools are specified for this role, but an understanding of how marketing automation platforms (e.g., for email campaigns) utilize design assets would be advantageous. Emerging Technologies:

• AI Tools: Experience or interest in AI tools for concepting, ideation, asset generation, or workflow enhancement is explicitly mentioned as a plus and a trend to stay updated on.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, After Effects, and Premiere Pro indicates the core technical requirements. The encouragement to explore AI tools points to a forward-thinking approach to design operations.

👥 Team Culture & Values

Operations Values:

• Passion & Drive: BJAK seeks individuals who are driven by passion for their work and building great products, rather than simply counting hours. This translates to a proactive and dedicated approach to design challenges.

• Innovation & Experimentation: The company encourages exploring new visual directions, iterating based on what works, and staying updated with trends, including AI tools. This fosters a culture of continuous learning and creative exploration.

• Execution & Impact: Designers are expected to "make things work, convert, and capture attention." The focus is on delivering strategically impactful and high-quality creative work that drives business results.

• Ownership & Accountability: Individuals are encouraged to "take ownership of their craft," implying a high degree of autonomy and responsibility for the quality and effectiveness of their design output.

• Collaboration & Growth: The team values working together, mentoring junior members, and contributing to overall team growth. This fosters a supportive and developmental environment.

Collaboration Style:

• Cross-functional Integration: Designers are integral to GTM efforts, working closely with content, video, and performance marketing teams to ensure cohesive campaign execution.

• Data-Informed Iteration: Collaboration involves leveraging performance insights and feedback to refine designs, making the process iterative and outcome-oriented.

• Open Communication: Given the remote setup, clear and proactive communication through digital channels is essential for effective collaboration and alignment on creative objectives.

📝 Enhancement Note: The values emphasize a proactive, results-driven, and innovative mindset, which is crucial for a designer in a fast-paced FinTech startup supporting GTM initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The "fast-moving team" and "tight deadlines" require the ability to produce high-quality work efficiently without compromising standards.

• Adapting to Performance Data: Translating performance insights into actionable design improvements requires analytical thinking and a willingness to iterate based on data, not just intuition.

• Staying Ahead of Trends: The digital design and AI landscape evolves rapidly; continuous learning is necessary to remain relevant and innovative.

• Remote Collaboration Management: Effectively collaborating and maintaining strong team cohesion in a fully remote environment requires excellent communication and digital tool proficiency.

Learning & Development Opportunities:

• AI-Driven Design Exploration: Opportunities to experiment with and integrate AI tools into the design workflow, potentially leading to new efficiencies and creative avenues.

• Performance Marketing Acumen: Gaining a deeper understanding of performance marketing principles and how design directly influences campaign success.

• Creative Leadership Development: Mentoring junior designers and taking on more strategic design responsibilities can pave the way for leadership roles.

• Exposure to FinTech Innovation: Working within a growing FinTech company offers exposure to cutting-edge product development and market dynamics.

📝 Enhancement Note: The challenges and growth opportunities are directly linked to the role's context: a senior designer in a remote, fast-paced, innovation-driven FinTech environment focused on GTM.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a creative brief into a conversion-driven visual for a marketing campaign. What was the outcome?" (Focus on your process, decision-making, and any metrics.)

• "How do you approach collaborating with performance marketing teams to optimize designs based on campaign data?" (Highlight your understanding of A/B testing, feedback loops, and data interpretation.)

• "Walk me through a complex design challenge you faced in a previous role and how you used your design leadership skills to overcome it." (Emphasize problem-solving, strategic thinking, and mentoring.) Company & Culture Questions:

• "What excites you about BJAK's mission to help people plan, save, and grow their money?" (Show genuine interest and alignment with the FinTech space.)

• "How do you embody BJAK's values of passion, speed, and execution in your work?" (Provide specific examples of how you operate.)

• "How do you ensure brand consistency across multiple channels, especially in a remote environment?" (Discuss your approach to brand systems and collaboration.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your process, your role, the solution, and the impact. Use bullet points for clarity.

• Highlight Data & Impact: If possible, quantify the success of your designs using metrics related to engagement, conversion, or brand awareness.

• Showcase Motion Skills: Prepare short, impactful clips or a dedicated demo reel for your motion design work.

• Explain Your Tools: Be ready to discuss your proficiency with Adobe Creative Suite, Figma, After Effects, and any AI tools you've used.

• Be Concise and Engaging: Given the fast interview pace, aim for clear, concise explanations and be prepared to answer follow-up questions.

📝 Enhancement Note: The interview preparation focuses on demonstrating the blend of creative skill, strategic thinking, data-informed decision-making, and collaborative spirit required for this senior GTM-focused design role.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight experience in graphic design, motion design, marketing campaigns, and any relevant FinTech or startup experience. Use keywords from the job description, such as "conversion-driven visuals," "performance marketing," and "design leadership."

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases your best work relevant to the role's requirements (marketing assets, motion graphics), and includes case studies with measurable outcomes. Make sure it's easily accessible online.

• Practice Your Pitch: Be ready to articulate your design process, explain your portfolio pieces concisely, and discuss how you can contribute to BJAK's GTM objectives during interviews.

• Research BJAK: Understand BJAK's mission, products, and target audience. Familiarize yourself with their current visual branding and identify areas where your skills can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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