Senior Graphic Designer - Accent Group

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Accent Group Careers

Location: Cremorne, VIC, Australia

Job Type: Full-Time

Category: Creative & Media / Art & Design / Retail / Marketing

Date Posted: 2026-09-08

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead and execute graphic design initiatives for a diverse portfolio of iconic retail brands, encompassing brand, campaign, retail, print, and digital touchpoints.

• Drive creative excellence by mentoring and supporting a team of designers, fostering collaboration and upholding high creative standards across the organization.

• Manage the end-to-end creative process, from concept development and brief interpretation to final artwork delivery, ensuring alignment with brand identities and business objectives.

• Contribute to strategic workflow and process improvements within the design team, leveraging a deep understanding of design trends and technological advancements.

📝 Enhancement Note: This role is positioned within "The Agency at Accent Group," indicating a centralized creative hub that services multiple brands. The emphasis on leadership, mentoring, and strategic process improvement suggests a senior-level position with significant autonomy and responsibility for creative output and team development.

📈 Primary Responsibilities

• Develop and deliver compelling creative concepts and campaigns across a multi-channel mix including print, digital, retail environments, social media, and advertising platforms.

• Oversee creative briefs from their inception through to final finished artwork, ensuring timely delivery and adherence to stringent quality standards and brand guidelines.

• Provide leadership, mentorship, and support to the design team, fostering a collaborative environment that encourages innovative thinking and high-performance output.

• Review and approve outgoing artwork to guarantee accuracy, consistency, and brand integrity across all Accent Group brands and marketing materials.

• Collaborate with brand management teams to develop, maintain, and evolve brand identities, comprehensive brand guidelines, templates, and essential visual assets.

• Design and produce a wide range of retail collateral, including window posters, catalogues, point-of-sale (POS) materials, decals, and strut cards.

• Create impactful digital assets for various platforms such as email marketing, websites, landing pages, social media content, digital advertising banners, and online campaigns.

• Engage closely with internal stakeholders from Marketing, Digital, and Brand departments to thoroughly understand project requirements and deliver creative solutions that effectively support broader campaign and business goals.

• Proactively identify and implement opportunities to enhance creative workflows, streamline processes, and optimize operational efficiency within the design team.

• Stay abreast of emerging design trends, new technologies, and industry developments in both digital and print design to ensure the team's work remains cutting-edge and relevant.

📝 Enhancement Note: The responsibilities clearly indicate a hybrid role requiring both hands-on design execution and team leadership. The mention of "retail collateral" and "POS" strongly points to a focus on physical retail environments, in addition to digital and campaign work, which is typical for a large retail group.

✅ Skills & Qualifications

Education: Bachelor's degree in Graphic Design or an equivalent qualification.

Experience: Proven experience in a retail, in-house creative team, or creative agency environment, with a demonstrated track record of successful design projects.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign, etc.).

• Exceptional skills in layout design, typography, and visual design principles, with a meticulous eye for detail.

• Demonstrated experience in brand identity development and maintenance, including the creation and adherence to brand guidelines.

• Proven ability to develop creative concepts and execute campaigns across both print and digital media.

• Strong understanding of print production processes and best practices for preparing artwork for print.

• Solid knowledge of digital platforms, including web design principles, mobile interfaces, and social media content creation.

• Highly organized with exceptional project management skills, capable of managing multiple competing priorities and meeting tight deadlines.

• Confident communication and interpersonal skills, with a proven ability to build strong relationships with internal stakeholders and external partners.

• Experience in providing constructive creative direction, feedback, and mentorship to junior designers.

• Proactive, collaborative, and commercially astute approach to design, with the ability to work autonomously from brief to final execution. Preferred Skills:

• Experience within the fast-paced retail sector.

• Familiarity with specific retail marketing challenges and solutions.

• Understanding of UX/UI principles for digital assets.

• Basic knowledge of motion graphics or video editing software.

📝 Enhancement Note: The requirement for a "strong portfolio demonstrating experience across brand, print, digital and campaign design" is critical. Candidates should be prepared to showcase a diverse range of work that highlights their ability to adapt to different brand aesthetics and media types.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design work, with a strong emphasis on brand identity, campaign conceptualization, print collateral, and digital assets.

• Demonstrate successful application of brand guidelines and the ability to maintain visual consistency across multiple projects and brands.

• Include examples of finished artwork and explain the creative process, problem-solving, and decision-making involved in each project.

• Highlight projects that demonstrate an understanding of retail environments, including POS materials, window displays, and in-store signage. Process Documentation:

• Examples of how you have managed creative briefs, from initial intake and clarification to final delivery, highlighting workflow efficiency.

• Showcase instances where you have contributed to improving design workflows, implementing new processes, or optimizing existing ones within a team setting.

• Illustrate how you have ensured the quality and accuracy of design output, including proofing processes and collaboration with production teams.

📝 Enhancement Note: Given the role's senior nature and leadership responsibilities, the portfolio should not only highlight individual design skills but also demonstrate an understanding of process management, team collaboration, and the ability to influence creative workflows.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in Melbourne, Australia, with 5-10 years of experience, a competitive salary range is estimated between AUD $90,000 - $120,000 per annum. This estimate considers the company's size, the seniority of the role, and the cost of living in Melbourne.

Benefits:

• Access to a generous 40% discount on all Accent Group brands, including HOKA, Skechers, Dr. Martens, Platypus, Hype DC, Styleradiant, Nude Lucy, Lacoste, Sports Direct, and Vans.

• Opportunity to work with a dynamic and creative team in a fast-paced environment.

• Exposure to a portfolio of Australia and New Zealand's most recognized footwear and fashion brands.

• Potential for professional development and growth within a large retail group.

Working Hours: Approximately 40 hours per week, with the expectation of flexibility to meet project deadlines and business needs.

📝 Enhancement Note: The salary estimate is based on aggregated data from Australian job boards and salary benchmarking sites for similar roles and experience levels in the Melbourne metropolitan area. The provided benefits package is standard for a large retail organization.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Footwear, Fashion, Sporting Goods). Accent Group operates as one of Australia and New Zealand's largest retail groups, managing a diverse portfolio of well-known brands. This industry context means a focus on consumer trends, seasonal campaigns, and the fast-paced nature of retail marketing.

Company Size: Large. With over 850 stores, 34 iconic brands, and 30+ online platforms, Accent Group is a significant player in the retail landscape. This size implies a structured environment with established processes but also ample opportunities for impact and cross-functional collaboration.

Founded: The founding date is not explicitly stated in the provided data, but the company's current scale suggests a history of growth and brand acquisition. This indicates a company with experience in scaling operations and integrating new brands.

Team Structure:

• The role is part of "The Agency at Accent Group," a centralized creative department. This suggests a dedicated team of designers, marketers, and creatives who service the various brands under the Accent Group umbrella.

• The Senior Graphic Designer will report into a Creative Director or Head of Design, and will have direct oversight and mentorship responsibilities for other designers within the team.

• Close collaboration is expected with internal marketing, digital, brand management, and retail operations teams across multiple brands. Methodology:

• Data Analysis & Insights: While not explicitly stated for the design team, the broader company's scale implies a data-driven approach to marketing and retail strategies, which the design team must support through effective visual communication.

• Workflow Planning & Optimization: The role explicitly calls for identifying opportunities to improve creative workflows and processes, indicating a focus on efficiency and best practices within the creative function.

• Automation & Efficiency: The expectation to stay current with technology suggests an openness to leveraging tools and techniques that enhance design production efficiency.

Company Website: https://www.accentgr.com.au/

📝 Enhancement Note: The "Agency" model suggests a fast-paced, multi-brand environment where designers must quickly adapt to different brand aesthetics and marketing objectives. This requires strong organizational skills and the ability to manage diverse creative demands efficiently.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor / Team Lead. This role is clearly defined as "Senior," with responsibilities that extend beyond individual design tasks to include leadership, mentorship, and process improvement. It sits at a crucial junction, bridging hands-on creative work with team management and strategic input.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director or Head of Design within "The Agency." They will, in turn, mentor and guide a team of junior or mid-level designers, fostering their development and ensuring the quality of their output.

Operations Impact: The Senior Graphic Designer plays a pivotal role in shaping the visual identity and customer experience across a vast array of popular retail brands. Their work directly influences brand perception, marketing campaign effectiveness, and ultimately, customer engagement and sales performance across both digital and physical retail channels.

Growth Opportunities:

• Leadership Progression: Potential to advance into roles such as Creative Director, Head of Design, or lead designer for specific brand portfolios within The Agency.

• Specialization: Opportunity to deepen expertise in specific areas like campaign strategy, retail design innovation, or digital brand experience.

• Skill Development: Continuous learning in new design trends, technologies, and management techniques, supported by a large organization with diverse brand needs.

• Cross-functional Exposure: Gaining broader business acumen by working closely with marketing, digital, and retail operations across multiple brands.

📝 Enhancement Note: The emphasis on mentoring and process improvement suggests that Accent Group values developing its senior talent not just as individual contributors but as leaders who can elevate the entire creative function.

🌐 Work Environment

Office Type: The role is based in Cremorne, VIC, suggesting a modern office environment typical of creative agencies or corporate headquarters located in such business hubs. This environment is likely designed for collaboration and creative output.

Office Location(s): Cremorne, Victoria, Australia. This location is known for its vibrant commercial and creative scene, offering good accessibility and a dynamic working atmosphere.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for designers to interact, share ideas, and receive feedback from peers and team leaders.

• Access to industry-standard design tools and technology, primarily the Adobe Creative Cloud suite, will be readily available.

• Regular interaction with marketing, digital, and brand teams will be integral to understanding briefs and project requirements, fostering a connected and integrated work environment.

Work Schedule: The standard work schedule is approximately 40 hours per week, with an expectation of flexibility to accommodate project deadlines and the fast-paced nature of the retail industry. This requires efficient time management and the ability to prioritize tasks effectively.

📝 Enhancement Note: Cremorne is a well-established business and creative hub in Melbourne, indicating a professional and potentially innovative work environment. The "on-site" requirement emphasizes the importance of in-person collaboration for creative teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience against the role requirements. Be prepared to highlight your most relevant brand, campaign, print, and digital design work.

• Creative Assessment/Portfolio Presentation: A deeper dive into your portfolio, potentially involving a presentation of key projects. Be ready to discuss your design process, creative rationale, problem-solving approach, and how you've managed projects from brief to completion. For this role, showcasing leadership and mentoring experience will be important.

• Stakeholder Interviews: Meetings with hiring managers, potential team members, and key stakeholders from marketing or brand teams. These interviews will assess your communication skills, ability to collaborate, and understanding of retail brand strategies.

• Final Interview: Potentially with a senior leader within The Agency or the broader marketing department to discuss cultural fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in brand identity, campaign design, print production, and digital assets, specifically noting any retail experience.

• Tell a Story: For each project, clearly articulate the brief, your creative process, the challenges faced, the solutions implemented, and the measurable impact or outcome.

• Highlight Leadership: Include examples of how you've mentored junior designers, guided creative direction, or improved design workflows.

• Showcase Versatility: Demonstrate your ability to adapt your style and approach to different brands and project types within the retail sector.

• Technical Proficiency: Ensure your portfolio clearly demonstrates advanced skills in Adobe Creative Cloud and an understanding of print and digital production requirements.

Challenge Preparation:

• Be prepared for potential design challenges or case studies that may require you to conceptualize a campaign or design a specific asset based on a hypothetical brief relevant to Accent Group brands.

• Practice articulating your creative process and rationale concisely and persuasively.

• Be ready to discuss how you would approach mentoring junior designers or improving a specific design workflow.

📝 Enhancement Note: The emphasis on a "strong portfolio" and the mention of "The Agency" suggest that the review process will heavily focus on creative output, strategic thinking, and the ability to lead and mentor within a creative team environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency is mandatory, covering key applications such as Adobe Photoshop, Illustrator, and InDesign for all design tasks.

• Adobe Acrobat Pro: Essential for managing, proofing, and preparing print-ready artwork and digital documents.

• Brand Asset Management Systems (Potential): While not explicitly stated, large organizations like Accent Group may utilize DAM systems for organizing and distributing brand assets, so familiarity is a plus.

Analytics & Reporting:

• Web Analytics Platforms (e.g., Google Analytics): Understanding how digital assets perform is beneficial for informing design choices.

• Social Media Analytics Tools: Familiarity with insights from platforms like Facebook, Instagram, etc., to inform social media creative.

CRM & Automation:

• Email Marketing Platforms (e.g., Mailchimp, Campaign Monitor): Experience designing email templates for campaigns.

• Project Management Software (e.g., Asana, Trello, Monday.com): For managing personal tasks and collaborating on team projects.

📝 Enhancement Note: The explicit mention of "Expert knowledge of Adobe Creative Cloud" is a critical requirement. Candidates should be prepared to demonstrate their mastery of these tools and discuss how they leverage them for efficient and high-quality design output.

👥 Team Culture & Values

Operations Values:

• Individuality Celebrated: Encouragement for team members to bring their unique perspectives and creative talents to the forefront.

• Performance Rewarded: A focus on delivering high-quality work and achieving business objectives, with recognition for strong contributions.

• Empowerment to Make a Mark: An environment that gives individuals autonomy and the opportunity to influence and drive initiatives.

• Innovation and Customer Experience: A commitment to creating exceptional experiences for customers through creative and effective marketing and brand representation.

• Collaboration: Strong emphasis on teamwork, working across departments, and supporting colleagues to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with Marketing, Digital, and Brand teams to ensure creative output aligns with broader business strategies and campaign objectives.

• Mentorship and Feedback Culture: An environment where constructive feedback is shared openly, and senior members actively mentor and develop junior talent.

• Knowledge Sharing: Encouraging the exchange of ideas, best practices, and new industry insights to foster continuous learning and improvement within the design team.

📝 Enhancement Note: The company culture emphasizes both individual contribution and collaborative effort, with a clear drive towards customer focus and performance. The "Agency at Accent Group" model suggests a dynamic and potentially fast-paced collaborative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multi-Brand Demands: Balancing the creative needs and distinct brand identities of numerous diverse retail brands simultaneously.

• Pace of Retail: Adapting to the fast-moving nature of the retail industry, seasonal shifts, and rapid campaign cycles.

• Maintaining Creative Standards: Upholding consistently high creative quality and brand integrity across a large volume of work produced by a team.

• Integrating New Trends: Staying ahead of evolving design trends and technologies while ensuring they are practically applicable and align with brand strategies.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in areas like campaign strategy, motion graphics, or advanced digital design techniques.

• Leadership Development: Formal and informal training in team management, creative direction, and project leadership.

• Industry Exposure: Engaging with new retail marketing strategies, emerging technologies, and attending relevant industry events.

• Brand Portfolio Expansion: Gaining diverse experience by working on a wide range of iconic brands, enhancing marketability and strategic understanding.

📝 Enhancement Note: The challenges presented are typical for senior creative roles within large retail organizations, emphasizing the need for strong organizational skills, adaptability, and a proactive approach to problem-solving.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a design team through a challenging campaign. What was your approach, and what was the outcome?" (Assesses leadership, problem-solving, and campaign execution).

• "How do you ensure brand consistency across multiple touchpoints and for different brands within a large retail group?" (Tests understanding of brand management and multi-brand strategy).

• "Walk us through a creative process you implemented or improved within a design team. What were the steps, and what efficiencies did it bring?" (Evaluates process optimization and workflow management skills).

• "How do you stay current with design trends, and how do you decide which trends are appropriate to incorporate into retail brand design?" (Gauges industry awareness and strategic application of trends). Company & Culture Questions:

• "What do you know about Accent Group and our brands? Which brand's visual identity do you find most compelling, and why?" (Tests research and brand affinity).

• "How do you approach mentoring junior designers and providing constructive feedback?" (Assesses leadership and team development capabilities).

• "Describe your experience working in a fast-paced, deadline-driven environment like retail. How do you manage your workload and priorities?" (Evaluates time management and adaptability). Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio by project type (e.g., Brand Identity, Campaign, Print, Digital) or by brand.

• The STAR Method: For each project, clearly articulate the Situation, Task, Action, and Result. Focus on your role, the creative decisions made, and the impact of your work.

• Visual Storytelling: Use high-quality visuals and concise descriptions. Explain your design rationale and how your work met the brief and business objectives.

• Highlight Leadership: If possible, include examples of projects where you guided others or influenced team direction.

• Tailor to Accent Group: Emphasize work relevant to retail, fashion, footwear, and sports brands. Show an understanding of their target audiences and marketing needs.

📝 Enhancement Note: Interviewers will likely probe for evidence of leadership, strategic thinking, and the ability to translate business objectives into compelling visual designs that resonate with retail consumers.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Accent Group Careers portal via the provided link.

• Portfolio Customization: Curate your digital portfolio to prominently feature your strongest work in brand identity, campaign design, print collateral, and digital assets, with a particular emphasis on any retail-specific projects. Ensure it's easily accessible (e.g., via a link on your resume or a dedicated portfolio website).

• Resume Optimization: Tailor your resume to highlight your years of experience, proficiency in Adobe Creative Cloud, leadership and mentoring capabilities, and successful project management within creative environments. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, creative decision-making, and leadership philosophy. Prepare specific examples using the STAR method for behavioral questions and be ready to discuss your approach to mentoring and workflow optimization.

• Company Research: Thoroughly research Accent Group, its diverse brand portfolio, and its market position. Understand their brand values and recent marketing campaigns to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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