Senior Graphic Designer (5-7 yrs FMCG/CPG exp required) - AU

📍 Job Overview

Job Title: Senior Graphic Designer (FMCG/CPG Experience Required)

Company: D2B

Location: Metro Manila, Philippines

Job Type: Full-Time

Category: Graphic Design, Creative Operations

Date Posted: June 22, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in enhancing brand presence through compelling visual design, with a strong emphasis on packaging, retail, and digital marketing assets for a global FMCG company.

• The Senior Graphic Designer will leverage advanced Adobe Creative Suite skills and AI tools to produce innovative and commercially successful designs that resonate with consumers and stand out in competitive markets.

• Key responsibilities include managing the end-to-end design and production process for various packaging formats, ensuring brand consistency, and collaborating effectively with international teams.

• This position requires a proactive and detail-oriented individual with a proven track record in Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) design, who can drive projects from concept to final production.

📝 Enhancement Note: While the job title is "Senior Graphic Designer," the responsibilities, required experience, and focus on production-ready files suggest a role with significant operational and project management components, aligning with aspects of Creative Operations or GTM Design Execution. The emphasis on FMCG/CPG and packaging production specifically points to a specialized design operations function.

📈 Primary Responsibilities

• Design and conceptualize a wide range of packaging formats, including stand-up pouches, flexible packaging, cartons, labels, display cases, and retail-ready packaging (RRP).

• Develop original, impactful, and trend-setting branding and packaging concepts that capture consumer attention across diverse product categories and sales channels (on-shelf and online).

• Create visually engaging marketing and sales support materials such as product presentations, pitch decks, catalogues, flyers, brochures, magazine advertisements, website layouts, digital ads, social media assets, and email marketing content.

• Manage the entire artwork production lifecycle, from initial concept development through to final print-ready files, ensuring adherence to brand guidelines, quality standards, and accuracy.

• Oversee print production processes, including reviewing proofs, approving artwork, and liaising directly with printers and manufacturers, ensuring seamless execution and timely delivery.

• Prepare and scale artwork for physical mock-ups, accurately utilizing metric and US measurement systems as required for global production.

• Collaborate closely with international stakeholders, including the Head of Product Development (Sydney) and Technical Director (California), and coordinate with printers and suppliers in China and Thailand.

• Utilize AI design tools to enhance workflow efficiency, productivity, and creative output, integrating them into the design process for innovative solutions.

• Maintain brand consistency, quality, and accuracy across all design outputs, ensuring a cohesive brand experience across all touchpoints.

• Be flexible with working hours to accommodate critical print approvals and production deadlines, ensuring global operational continuity.

📝 Enhancement Note: The responsibilities clearly indicate a need for strong project management skills within a design context. The emphasis on "production-ready files," "working closely with printers and manufacturers," and "managing artwork from concept through to final production" highlights the operational execution aspect of this design role.

🎓 Skills & Qualifications

Education:

• While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a Senior role, demonstrating a foundational understanding of design principles and theory. Experience:

• 5-7+ years of demonstrable experience specifically within the FMCG, CPG, packaging, or consumer products industries, with a focus on design execution and production.

• Proven experience managing the full lifecycle of design projects, from initial concept to final production, including a strong understanding of print and digital workflows. Required Skills:

• Advanced Adobe Creative Suite Proficiency: Expert-level skills in Adobe Illustrator, Photoshop, and InDesign are essential for creating and manipulating graphics, layouts, and packaging artwork.

• Packaging Design Expertise: In-depth knowledge of designing various packaging formats (stand-up pouches, flexible packaging, cartons, labels, display cases, RRP) and understanding their structural and aesthetic requirements.

• Print Production & Prepress Knowledge: Strong understanding of print processes, color management, typography, file preparation, and prepress requirements to ensure accurate and high-quality output.

• Branding & Visual Identity: Ability to develop and apply strong branding principles, creating cohesive visual identities across different product lines and marketing materials.

• Digital Design Capabilities: Experience in creating website layouts, digital advertisements, social media assets, and email marketing content.

• Project Management Skills: Ability to manage multiple design projects simultaneously, prioritize tasks, meet deadlines, and coordinate with cross-functional teams and global suppliers.

• AI Design Tool Proficiency: Experience utilizing AI tools to optimize design workflows, enhance productivity, and explore innovative design solutions.

Preferred Skills:

• Experience with 3D rendering software for packaging mock-ups.

• Familiarity with project management software (e.g., Asana, Trello, Monday.com).

• Understanding of global retail environments and their specific design requirements.

• Experience with content management systems (CMS) for digital assets.

• Familiarity with marketing automation platforms for email marketing content.

📝 Enhancement Note: The emphasis on specific Adobe Suite skills, packaging production, and AI tools indicates a need for technical proficiency beyond general design aesthetic. The "Who You Are" section also points to critical soft skills like commercial mindedness, detail orientation, and proactive problem-solving, which are crucial for operations-focused roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Packaging Design Showcase: A robust portfolio demonstrating a range of successful packaging designs for FMCG/CPG products, including concepts, final artwork, and evidence of production readiness. Showcase diverse formats like pouches, cartons, and labels.

• Branding & Identity Projects: Examples of developing or evolving brand identities for consumer products, illustrating consistent application across various collateral.

• Print & Marketing Collateral: A selection of high-quality print materials (catalogues, brochures, ads) and digital assets (web banners, social media graphics) that highlight commercial appeal and effective communication.

• Process & Production Documentation: Include case studies or examples that illustrate your process for managing artwork from concept to final production, detailing your collaboration with printers and manufacturers.

• AI Integration Examples: If possible, showcase projects where AI tools were used to streamline workflows, generate creative options, or enhance final output, demonstrating innovative problem-solving.

Process Documentation:

• Workflow Optimization Case Studies: Prepare to discuss how you've optimized design workflows, particularly in a production or high-volume environment, highlighting efficiency gains and quality improvements.

• Production File Management: Be ready to explain your systematic approach to preparing and managing production-ready artwork, including file structure, color profiles, and proofing procedures.

• Cross-functional Collaboration Protocols: Document how you've effectively collaborated with product development, technical teams, marketing, and external suppliers (printers, manufacturers) to achieve project goals.

• Quality Assurance & Proofing Methodologies: Outline your systematic approach to ensuring accuracy, consistency, and quality in all design outputs, detailing your proofing and approval processes.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It needs to demonstrate not just creative talent but also operational execution, process management, and a deep understanding of the production lifecycle, especially within the demanding FMCG/CPG sector.

💵 Compensation & Benefits

Salary Range:

• Up to $3,000 AUD per month.

• Estimated Annualized Salary: Approximately $36,000 AUD per year.

• Local Context (Philippines): This salary range is competitive for a remote Senior Graphic Designer role in the Philippines, especially considering the Australian business hours requirement and the specialized FMCG/CPG experience. It reflects the need for advanced skills and specific industry knowledge.

Benefits:

• Remote Work Setup: Opportunity to work from home, offering flexibility and eliminating commute time.

• AU Business Hours: Alignment with Australian business hours, facilitating seamless collaboration with the Sydney-based Head of Product Development.

• Global Exposure: Work with a fast-growing global FMCG company, gaining experience with international markets and diverse retail landscapes.

• Creative Freedom: Opportunity to design bold, commercially successful concepts that elevate brands across various channels.

• Professional Development: Potential for growth and learning through exposure to international best practices and collaboration with global teams.

Working Hours:

• Full-time, aligned with Australian business hours. This will require flexibility, particularly when coordinating with teams and suppliers in different time zones (Asia and USA) for critical approvals and production deadlines. A typical full-time schedule would be around 40 hours per week.

📝 Enhancement Note: The salary is presented in AUD but paid to an individual in the Philippines. It's crucial for candidates to understand this conversion and potential differences in purchasing power and tax implications. The "AU Business Hours" note is critical for managing expectations regarding work schedule flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: FMCG/CPG (Fast-Moving Consumer Goods / Consumer Packaged Goods). This industry is characterized by high volume, rapid product cycles, intense competition, and a strong focus on branding, packaging, and retail presence to drive consumer purchasing decisions.

Company Size: Fast-growing global company with a presence across North America, Australia, Europe, and Asia. This suggests a dynamic, evolving environment with established processes but also room for innovation and individual impact.

Founded: 25 years in operation, indicating a stable, experienced company with a solid track record in the market.

Team Structure:

• Reporting: The role reports to the Head of Product Development in Sydney.

• Collaboration: Close coordination with the Technical Director in California, as well as printers and suppliers in China and Thailand.

• Cross-functional Interaction: Expected to work with various internal teams (marketing, sales, product development) and external partners. The team structure is distributed globally, requiring strong remote collaboration skills.

Methodology:

• Design-Centric Approach: Emphasis on creating "bold, commercially successful designs" that "elevate brands." This implies a focus on impactful visual communication that drives sales.

• Production-Oriented Execution: Strong focus on practical design execution, including "technical packaging expertise," "preparing artwork," and "managing from concept through to final production."

• Global Operations Integration: The need to coordinate with international teams and suppliers highlights a methodology that accommodates global supply chains and diverse market needs.

Company Website: https://jobs.workable.com/company/dcaVtKQqXr9FwBNppNCBH9/jobs-at-d2b (Note: This is a Workable portal, the actual company website for D2B would typically be D2B.com or similar, but this is the provided link).

📝 Enhancement Note: The company's long history in FMCG/CPG, coupled with its global reach and "fast-growing" status, suggests a company that values both established best practices and adaptability. The remote structure with global touchpoints means clear communication and process adherence are critical.

📈 Career & Growth Analysis

Operations Career Level: Senior position, indicating a high level of autonomy, expertise, and responsibility. This role is for an experienced professional who can operate independently and contribute strategically to design output.

Reporting Structure: Reports to the Head of Product Development in Sydney. This suggests a direct line of communication for strategic design direction and project oversight.

Operations Impact: The Senior Graphic Designer's work directly impacts product marketability, brand perception, and sales performance. Effective packaging and marketing collateral are crucial drivers for FMCG/CPG success, making this role significant in the company's Go-To-Market (GTM) strategy.

Growth Opportunities:

• Specialization: Deepen expertise in FMCG/CPG packaging design and production processes.

• Leadership Potential: Transition into a Design Lead or Creative Director role within the company, managing a team or overseeing larger creative projects.

• Cross-functional Mobility: Develop broader GTM strategy understanding by working closely with product development, marketing, and sales teams.

• Global Project Management: Gain experience managing complex, international design and production projects.

• Skill Enhancement: Opportunities to learn and master new design technologies, including advanced AI tools and emerging digital design platforms.

📝 Enhancement Note: This Senior role is a stepping stone. The growth opportunities are tied to developing specialized operational design skills and demonstrating leadership in managing complex, globally distributed creative projects.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for a remote setup, allowing flexibility in location within the Philippines.

Office Location(s): Metro Manila, Philippines. While remote, candidates are expected to be based in this region, which is a major hub for creative and technical talent in the Philippines.

Workspace Context:

• Home Office Setup: Candidates are expected to have a suitable home office environment conducive to focused work and professional video conferencing.

• Technology & Tools: Access to reliable internet, a capable computer, and the necessary software (Adobe Creative Suite, AI tools) will be crucial. The company likely provides or expects employees to have industry-standard equipment.

• Collaboration Platforms: Expect to use various communication and collaboration tools (e.g., Slack, Zoom, Asana, Google Workspace) to stay connected with global teams.

Work Schedule:

• Aligned with AU Business Hours. This means working during the Australian daytime, which will likely involve early mornings or late evenings for those based in the Philippines, depending on the exact overlap needed. It requires discipline and adaptability to manage personal schedules around these requirements.

📝 Enhancement Note: The remote nature combined with specific business hour requirements necessitates strong self-discipline, time management, and robust communication skills to bridge geographical and temporal divides.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for relevant FMCG/CPG experience, design skills, and technical proficiency.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing specific projects, their design process, and their experience with packaging production, print, and digital assets. This stage will assess technical skills in Adobe Creative Suite and AI tools.

• Cross-functional/Stakeholder Interview: Interview with the Head of Product Development (Sydney) and potentially other global team members to assess collaboration style, communication skills, and cultural fit.

• Assessment/Design Challenge: A practical design task or case study related to FMCG/CPG packaging or marketing material development may be given to evaluate problem-solving skills, creativity under pressure, and adherence to briefs.

• Final Interview: May involve a discussion on salary expectations, working hours, and offer details.

Portfolio Review Tips:

• Showcase FMCG/CPG Relevance: Prioritize projects within the FMCG/CPG sector. Clearly articulate the client, product category, design objectives, and the impact of your work.

• Highlight Production Expertise: Include examples that demonstrate your understanding of print production, prepress, and packaging manufacturing. Show final artwork and, if possible, photos of the physical product.

• Detail Your Process: For each project, explain your design process, including research, concept development, iterations, collaboration, and how you prepared files for production.

• Quantify Impact: Where possible, include metrics or outcomes related to your designs, such as increased shelf appeal, successful product launches, or positive retailer feedback.

• Demonstrate AI Integration: If you have projects where AI tools were used, clearly explain how they were implemented and the benefits they provided.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use clear descriptions and high-resolution images.

Challenge Preparation:

• Understand the Brief: For any design challenge, thoroughly read and understand the brief, asking clarifying questions if necessary.

• Focus on Commercial Viability: Remember the context is FMCG/CPG. Designs should be creative but also commercially driven and suitable for mass production and retail environments.

• Time Management: Allocate your time effectively across concepting, design, and presentation preparation.

• Process Articulation: Be prepared to explain your thought process and design decisions clearly and concisely.

📝 Enhancement Note: The interview process will heavily lean on the candidate's portfolio and their ability to articulate their technical skills and production knowledge, not just creative vision.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator (for vector graphics, logos, packaging die-lines), Photoshop (for image manipulation, mock-ups, digital assets), and InDesign (for layout of presentations, brochures, catalogues).

• AI Design Tools: Experience with tools like Midjourney, DALL-E, Stable Diffusion, or Adobe Firefly for concept generation, asset creation, or workflow enhancement.

• 3D Packaging Software (Potentially): Tools like Adobe Dimension, Keyshot, or specific packaging software for creating realistic mock-ups.

Analytics & Reporting:

• While not a primary function, understanding how design impacts analytics (e.g., click-through rates for digital ads, conversion rates for landing pages) is beneficial. Familiarity with basic analytics dashboards (e.g., Google Analytics) could be a plus. CRM & Automation:

• Not directly applicable, but familiarity with how design assets are used within marketing automation platforms or CRM-driven campaigns is helpful. Project Management & Collaboration:

• Project Management Software: Experience with tools like Asana, Trello, Monday.com, or Jira for task management and workflow tracking.

• Communication Platforms: Proficiency in tools such as Slack, Microsoft Teams, or Zoom for daily communication and virtual meetings.

• Cloud Storage & File Sharing: Familiarity with platforms like Google Drive, Dropbox, or OneDrive for sharing large design files and collaborating on documents.

📝 Enhancement Note: The core technical requirement is advanced Adobe Creative Suite. The inclusion of AI tools signifies a forward-thinking approach to design operations and efficiency.

👥 Team Culture & Values

Operations Values:

• Commercial Creativity: A blend of artistic flair with a strong understanding of marketability and sales objectives. Designs must not only look good but also sell.

• Detail-Oriented Execution: A commitment to accuracy, quality, and precision in all artwork, from initial concepts to final production files. This is critical in manufacturing.

• Global Collaboration & Adaptability: Willingness and ability to work effectively with diverse international teams, respecting different time zones, cultures, and working styles.

• Proactive & Accountable: Taking ownership of projects, anticipating needs, and going the extra mile to ensure successful outcomes and client satisfaction.

• Efficiency & Productivity: Embracing tools and processes (including AI) that streamline workflows and enhance output without compromising quality.

Collaboration Style:

• Remote-First Communication: Emphasis on clear, concise, and regular communication via digital channels.

• Cross-functional Integration: Working closely with product development, technical, and marketing departments to ensure design aligns with business objectives.

• Supplier Partnership: Building strong working relationships with printers and manufacturers to ensure seamless production and troubleshoot issues effectively.

• Feedback-Driven Improvement: Openness to constructive feedback from stakeholders and a willingness to iterate designs based on input.

📝 Enhancement Note: The "Who You Are" section strongly informs these values. The company seeks someone who is not just a talented designer but also a reliable, adaptable, and commercially minded team player who can thrive in a distributed global environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Differences: Managing collaboration and approvals across Australia, Asia, and the USA requires careful scheduling and proactive communication to overcome time barriers.

• Global Production Complexity: Coordinating with printers and manufacturers in different countries (e.g., China, Thailand) can present challenges related to quality control, communication nuances, and logistical hurdles.

• Balancing Creativity with Commercial Demands: Striking the right balance between innovative, trend-setting design and the practical, commercial requirements of the FMCG/CPG market.

• Maintaining Brand Consistency: Ensuring a unified brand message and aesthetic across a wide range of products and marketing materials distributed globally.

• Remote Work Self-Discipline: Maintaining high productivity, focus, and engagement while working remotely, especially with potentially challenging hours.

Learning & Development Opportunities:

• Industry Trends: Staying abreast of the latest trends in FMCG/CPG packaging design, consumer behavior, and marketing strategies.

• Technology Adoption: Mastering new AI design tools and other emerging technologies that can enhance creative workflows and output.

• Global Market Insights: Gaining deeper understanding of different international markets, consumer preferences, and retail environments.

• Advanced Production Techniques: Expanding knowledge of printing technologies, materials, and sustainable packaging solutions.

• Project Management Skills: Developing stronger project management capabilities through managing complex, international design initiatives.

📝 Enhancement Note: The challenges are inherent to global remote work in a fast-paced industry. The growth opportunities are focused on deepening specialized design skills and broadening operational understanding within a global context.

💡 Interview Preparation

Strategy Questions:

• "Describe a challenging packaging design project you managed from concept to final production for an FMCG/CPG product. What were the key challenges, and how did you overcome them?" (Focus on process, problem-solving, and production knowledge).

• "How do you ensure brand consistency across multiple product lines and marketing channels when working with global teams and suppliers?" (Focus on brand management, communication, and operational procedures).

• "Walk us through your process for preparing artwork for a specific type of packaging, e.g., a flexible pouch or a carton. What are the critical steps and considerations?" (Focus on technical proficiency and production readiness).

• "How have you used AI tools to improve your design workflow or achieve specific creative outcomes? Provide an example." (Focus on innovation and efficiency). Company & Culture Questions:

• "Why are you interested in working with a global FMCG company like ours, and what excites you about our brands?" (Demonstrate research and genuine interest).

• "How do you adapt your design approach to meet the specific needs of different international markets?" (Focus on cultural awareness and market adaptability).

• "Describe your experience working with teams across different time zones and cultures. How do you ensure effective collaboration?" (Focus on remote work and global communication skills).

• "How do you stay organized and manage your workload effectively when working remotely and adhering to specific business hours?" (Focus on self-management and discipline). Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type (packaging, digital, print) or by case study.

• Narrative: For each project, tell a story: the brief, your role, the challenge, your solution, the process, and the outcome/impact.

• Technical Details: Be prepared to discuss the technical aspects of your work – software used, file preparation, print specifications, color modes, etc.

• Commercial Focus: Always tie your creative decisions back to the commercial objectives of the brand and product.

• Conciseness: Respect the interviewer's time. Be clear, concise, and impactful in your explanations.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical expertise, commercial acumen, and the ability to execute complex projects reliably in a remote, global setting.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Workable portal link.

• Curate Your Portfolio: Select your strongest 5-7 projects that best showcase your FMCG/CPG packaging design experience, production knowledge, and digital/print collateral creation. Ensure it highlights your process and commercial impact.

• Tailor Your Resume: Emphasize your years of experience in FMCG/CPG, your advanced Adobe Creative Suite skills, and your project management capabilities. Use keywords from the job description naturally.

• Prepare Your Narrative: Practice articulating your experience, especially regarding packaging production, global collaboration, and AI tool usage. Be ready to present your portfolio confidently.

• Research D2B and FMCG Trends: Understand the company's market position and familiarize yourself with current trends in FMCG/CPG design and packaging to demonstrate your industry insight.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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