Senior Employer Creative Designer

📍 Job Overview

Job Title: Senior Employer Creative Designer

Company: UPSTARS

Location: Kyiv, Ukraine (Remote or Office-based)

Job Type: Full-time

Category: Creative Operations / GTM Design Support

Date Posted: April 27, 2026

Experience Level: Mid to Senior (5-10 years)

Remote Status: Fully Remote Eligible (with office options in Ukraine/Poland)

🚀 Role Summary

• Spearhead the development, maintenance, and execution of comprehensive design systems and art guides to ensure brand consistency across all employer branding initiatives.

• Drive the creation of engaging visual assets for social media promotion, project showcases, and marketing campaigns, leveraging a deep understanding of digital design best practices.

• Manage the end-to-end design process for corporate merchandise, exhibition stands, and photo zones, ensuring alignment with brand identity and project objectives.

• Proactively analyze and optimize existing design workflows and processes to enhance efficiency, reduce bottlenecks, and improve overall output quality within the creative function.

• Serve as a key liaison, actively communicating design strategies, project updates, and requirements with internal stakeholders and external clients to ensure project success.

📝 Enhancement Note: This role, while titled "Senior Employer Creative Designer," has significant operations components related to process optimization, system management (design systems, art guides), and cross-functional collaboration, aligning it with a GTM/Marketing Operations support function. The emphasis on "employer creative" suggests a focus on internal branding and recruitment marketing assets.

📈 Primary Responsibilities

• Develop, implement, and rigorously maintain robust design systems and art direction guidelines to ensure visual consistency and brand integrity across all employer branding and project-related creative outputs.

• Conceptualize and produce compelling visual content, including graphics, illustrations, and layouts for social media platforms, digital advertisements, and internal/external presentations to support project promotion and talent acquisition efforts.

• Oversee the design and production lifecycle for corporate merchandise, exhibition booths, and event branding elements, ensuring high-quality execution and brand alignment from concept to delivery.

• Conduct thorough analysis of current design workflows and operational processes, identifying areas for improvement and implementing strategic optimizations to boost efficiency, streamline execution, and elevate creative output.

• Collaborate closely with project managers, marketing teams, and client stakeholders to gather requirements, present design solutions, solicit feedback, and ensure successful delivery of creative projects within scope and timeline.

• Integrate and leverage Artificial Intelligence (AI) tools within the design process to explore new creative avenues, automate repetitive tasks, and enhance overall design efficiency and innovation.

• Manage and contribute to the design of internal and external-facing marketing collateral, ensuring all visual elements adhere to established brand standards and effectively communicate project value propositions.

• Actively participate in the creative brainstorming and ideation phases for new projects, contributing innovative design concepts and solutions that align with business objectives and audience engagement strategies.

📝 Enhancement Note: The responsibilities listed go beyond typical graphic design tasks, incorporating elements of process management, system development, and client interaction, indicating a senior-level role with operational oversight in creative production and employer branding.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is highly beneficial and often expected for senior-level creative roles. Equivalent practical experience will also be considered.

Experience: A minimum of 5-10 years of progressive experience in graphic design, with a significant focus on employer branding, B2B marketing collateral, and digital asset creation. Demonstrated experience in developing and managing design systems is crucial.

Required Skills:

• Advanced proficiency in industry-standard design software: Figma, Adobe Illustrator, and Adobe Photoshop.

• Exceptional understanding of design principles, including composition, layout, typography, and color theory.

• Proven experience in creating engaging visual content for social media, including banners, posts, and ad creatives.

• Demonstrated ability to develop and maintain design systems and art guides for consistent branding.

• Experience in designing infographics and other data visualization formats.

• Proficiency in working with AI tools to enhance design workflows and explore creative possibilities.

• Strong multitasking capabilities, with the ability to manage multiple projects simultaneously under tight deadlines.

• Excellent communication skills, both written and verbal, for effective stakeholder interaction and feedback integration.

Preferred Skills:

• Understanding of B2B marketing strategies and business drivers within the tech/iGaming industry.

• Demonstrated ability to take ownership and proactively drive projects to completion.

• Capacity to decompose complex tasks into manageable steps and execute them effectively.

• A proactive approach to optimizing work processes without compromising quality.

• A problem-solving mindset with a willingness to embrace and overcome challenges.

• Experience with motion graphics or video editing software.

📝 Enhancement Note: The "5-10 years" experience level, coupled with requirements like "design systems," "AI tools," and "workflow optimization," suggests a role that demands strategic thinking and operational maturity beyond just execution. The preference for problem-solving and process optimization further reinforces the operations aspect of this creative role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-quality design projects showcasing expertise in Figma, Adobe Illustrator, and Adobe Photoshop.

• Specific examples of developed and implemented design systems and art guides, demonstrating an understanding of brand consistency and scalability.

• Case studies illustrating the creation of social media creatives, infographics, and merchandise designs, highlighting the impact and strategic intent behind each piece.

• Demonstrations of how AI tools were integrated into the design process to achieve specific project goals or improve efficiency.

Process Documentation:

• Showcase examples of how you have analyzed and documented design workflows, identifying bottlenecks and proposing solutions.

• Present instances where you have optimized processes for efficiency, perhaps through automation or improved asset management.

• Include examples of how you manage project timelines, feedback loops, and final asset delivery within a structured process.

📝 Enhancement Note: For a senior creative role with operational responsibilities, a portfolio needs to demonstrate not just visual output but also strategic thinking, process management, and system implementation. The emphasis on design systems and workflow optimization is key.

💵 Compensation & Benefits

Salary Range: Based on regional market research for Senior Creative Designers with 5-10 years of experience in Kyiv, Ukraine, and considering the remote/hybrid nature and full-time employment, a competitive salary range would be approximately UAH 60,000 - 100,000 per month. This estimate is based on data from industry benchmarks, job boards, and salary aggregators for similar roles in the Ukrainian IT sector, adjusted for the specified experience level and the company's focus on B2B tech services.

Benefits:

• Paid Vacation: 20 working days of paid annual leave.

• Paid Sick Leave: Comprehensive coverage for sick days.

• Official Employment: Formal employment registration in Ukraine or Poland, with support for necessary documentation.

• Health Insurance: Medical insurance provided by top-tier clinics.

• Psychological Support: Coverage for psychologist sessions via the Pleso platform.

• Benefit Cafe: Monthly allowance for personal preferences, hobbies, and sports.

• Events: Participation in masterclasses, team-building activities, and corporate events.

• Learning & Development: Individual budget for courses, corporate English classes, workshops, and access to an extensive online library.

• Work-Life Balance: Emphasis on work-life balance, including public holidays.

Working Hours: 40 hours per week, aligning with the standard full-time employment expectation. The role offers flexibility in how and where these hours are worked, with options for remote or office-based arrangements.

📝 Enhancement Note: The salary range is an estimate based on Ukrainian market data for a senior-level creative role, factoring in the IT sector and remote work. The benefits package is detailed as provided in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Product IT Company) with a specialization in B2B services and iGaming technology solutions. UPSTARS is also noted for being one of the first companies in Ukraine to obtain a B2B license for the gambling industry, indicating a focus on regulated and transparent operations within this sector.

Company Size: Not explicitly stated, but the active scaling ("активно масштабуємо і проєкти, і дрім тім") suggests a growing mid-sized to large organization.

Founded: The company description implies a history of developing technological solutions from scratch and a focus on innovation. The mention of being "third in the country to receive a B2B license" suggests a significant operational milestone and commitment to compliance.

Team Structure:

• The role is within the "design team," which is being "strengthened." This suggests a dedicated design department that likely collaborates closely with product, marketing, and development teams.

• The company emphasizes "command," "positivity," "opportunities," "boldness," and "openness," indicating a collaborative, growth-oriented, and transparent work environment.

Methodology:

• Data-Driven Approach: The company values data for decision-making and performance measurement.

• Workflow Optimization: A strong emphasis on automating routine tasks to free up time for professional growth and development.

• Agile & Innovative: Encourages tackling challenging tasks ("задачі із зірочкою") and embracing ambitious plans, with a preference for modern, non-bureaucratic approaches.

Company Website: https://career.upstars.com

📝 Enhancement Note: The company's focus on B2B tech, iGaming, and a regulated market, combined with its stated values, suggests a dynamic, professional, and growth-focused environment where operational efficiency and creative excellence are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior level role within the creative function. For an operations professional, this translates to a position of significant influence over creative processes, brand standards, and workflow efficiency. The "Employer Creative Designer" title indicates a specialization in internal branding and talent attraction, requiring a blend of creative acumen and an understanding of HR/recruitment marketing operations.

Reporting Structure: The role likely reports to a Head of Design, Creative Director, or potentially a Marketing Operations Manager, depending on the team's internal structure. The emphasis on "Performance Review" and "mentoring programs" suggests a structured reporting line that supports career development.

Operations Impact: The Senior Employer Creative Designer is expected to have a substantial impact on UPSTARS' employer brand perception, which directly influences talent acquisition efforts. By optimizing design processes and creating compelling employer-focused content, this role contributes to attracting high-caliber talent, thereby supporting the company's growth and scalability objectives. Efficient management of design systems and workflows also reduces operational overhead and speeds up campaign execution.

Growth Opportunities:

• Specialization: Deepen expertise in employer branding, talent marketing design, and advanced design system management.

• Leadership: Potential to move into a Lead Designer or Creative Manager role, overseeing a team or specific creative functions.

• Process Improvement: Drive further operational efficiencies within the creative department, potentially leading to roles focused on MarOps or Creative Operations Strategy.

• Skill Development: Access to individual learning budgets, corporate English, workshops, and an online library supports continuous professional growth in design, operations, and related business areas.

• Mentorship: Benefit from mentoring programs, offering guidance for career progression and skill enhancement.

📝 Enhancement Note: The growth analysis focuses on how a creative role with operational facets can develop into leadership or specialized operational positions within a growing tech company.

🌐 Work Environment

Office Type: The company offers flexibility – candidates can choose to work from their offices or remotely. The presence of offices in Ukraine and Poland suggests a hybrid model is supported, allowing for in-person collaboration when desired.

Office Location(s): Offices are available in Ukraine and Poland, providing geographical flexibility for employees. Specific city details for these offices are not provided but are implied to exist.

Workspace Context:

• Collaborative Environment: The company culture emphasizes "teamwork" and "positivity," suggesting a supportive and interactive workspace, whether in-office or virtual.

• Tools & Technology: Access to essential design tools like Figma, Adobe Illustrator, and Photoshop is expected. The company also emphasizes automation, indicating a modern tech stack and a willingness to adopt new tools.

• Interaction: Opportunities for interaction with the broader team through events, team-building, and cross-functional projects are highlighted, fostering a sense of community and shared purpose.

Work Schedule: A standard 40-hour work week is expected, but the remote option implies flexibility in daily scheduling to accommodate personal needs while ensuring project deliverables are met. This flexibility is crucial for maintaining work-life balance.

📝 Enhancement Note: The description highlights the flexibility of the work environment, catering to both remote and in-office preferences, which is a key consideration for operations professionals seeking work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your CV and portfolio to assess technical skills, relevant experience, and alignment with the role's requirements. Be prepared to showcase your best work.

• Technical/Creative Interview: A discussion focusing on your design process, software proficiency (Figma, Adobe Suite), and experience with design systems, social media creative, and AI tools. Expect questions about your approach to composition, color, and layout.

• Portfolio Presentation: A dedicated session where you present selected projects from your portfolio. Focus on explaining your design rationale, the problem you solved, your process, the tools used, and the impact of your work (e.g., improved engagement, brand consistency).

• Operations & Culture Fit Interview: This stage will likely delve into your experience with workflow optimization, process analysis, problem-solving, and how you handle complex tasks. Questions about collaboration, communication, and alignment with UPSTARS' values (teamwork, positivity, openness) will be prominent.

• Final Interview: May involve meeting with senior leadership or hiring managers to discuss strategic alignment, career aspirations, and final fit for the organization.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in employer branding, social media graphics, design systems, and AI integration. Include case studies that highlight your process and impact.

• Highlight Operations: For each project, explain how you managed the design process, collaborated with stakeholders, and any optimizations or efficiencies you introduced. Quantify results where possible (e.g., "Improved engagement by X%," "Reduced asset creation time by Y%").

• Showcase Systems Thinking: Clearly present examples of design systems or art guides you've developed, explaining their structure, purpose, and how they ensured brand consistency.

• Tell a Story: Structure your portfolio presentation to tell a narrative for each project – the challenge, your approach, the solution, and the outcome.

• Be Prepared for AI Questions: Discuss your experience with AI tools, how you use them ethically and effectively in your workflow, and your thoughts on their future in design.

Challenge Preparation:

• Process Optimization Exercise: Be ready for a hypothetical scenario where you need to analyze a current design process and propose improvements for efficiency or quality.

• Creative Brief Challenge: You might be given a brief for a specific employer branding campaign or social media asset and asked to outline your creative approach and process.

• Design System Task: A task involving applying existing brand guidelines or suggesting elements for a new design system could be presented.

📝 Enhancement Note: This section provides actionable advice tailored to a creative role with operational responsibilities, emphasizing the need to showcase both design prowess and process management skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and design system development. Proficiency is paramount.

• Adobe Illustrator: Critical for vector graphics, logos, and detailed illustrations.

• Adobe Photoshop: Key for image manipulation, digital painting, and creating complex raster graphics.

Analytics & Reporting:

• While not directly responsible for reporting, understanding how design impacts metrics (e.g., social media engagement, website traffic, conversion rates) is important. Familiarity with analytics platforms (e.g., Google Analytics, social media insights) is a plus.

CRM & Automation:

• No direct CRM responsibility, but understanding how employer branding creatives integrate with recruitment marketing platforms or HR systems could be beneficial.

• Familiarity with AI tools for design enhancement, content generation, or workflow automation is a stated requirement.

📝 Enhancement Note: This section clearly outlines the core design software required and touches upon related technologies relevant to marketing and operations.

👥 Team Culture & Values

Operations Values:

• Teamwork: A strong emphasis on collaboration, both within the design team and across departments, working together to achieve common goals.

• Positivity: A culture that thrives on enthusiasm, drives from challenging work, and values positive feedback loops.

• Opportunities: Commitment to providing clear career paths, performance reviews, and continuous learning to foster professional and personal growth.

• Boldness: Encourages taking on ambitious projects and challenges, pushing boundaries in creative and operational execution.

• Openness: Fosters direct and honest communication, valuing proactive ideas and feedback from all team members.

• Efficiency: A dedication to automating routine tasks and optimizing workflows to maximize productive time for strategic and developmental activities.

Collaboration Style:

• Cross-Functional Integration: Expect to collaborate closely with marketing, HR, product teams, and potentially client-facing roles to align employer branding efforts with business objectives.

• Process-Oriented Feedback: A culture that likely encourages constructive feedback on both creative output and operational processes to drive continuous improvement.

• Knowledge Sharing: The emphasis on learning and development suggests an environment where sharing best practices, insights, and new techniques is encouraged.

📝 Enhancement Note: The company's values are deeply intertwined with operational efficiency and a growth mindset, which are critical for any role involving process improvement and strategic execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Operational Constraints: Ensuring high-quality, innovative employer branding creative while adhering to established design systems, brand guidelines, and potentially tight production timelines.

• Evolving AI Landscape: Staying current with the rapid advancements in AI for design and determining how to best integrate these tools effectively and ethically into the workflow.

• Global Brand Consistency: Maintaining a cohesive and impactful employer brand across different platforms and potentially diverse audiences, especially with remote work models.

• Process Optimization: Identifying and implementing improvements to design workflows that genuinely enhance efficiency without sacrificing creative quality or team morale.

Learning & Development Opportunities:

• Specialized Training: Access to individual budgets for courses and workshops allows for deep dives into specific design software, AI tools, employer branding strategies, or operational methodologies.

• Industry Engagement: Participation in masterclasses and potentially industry events can provide exposure to new trends and best practices in design and marketing operations.

• Mentorship & Leadership: The structured career plan and mentoring programs offer pathways to develop leadership skills, manage projects more strategically, and potentially guide junior team members.

• Continuous Learning: The online library and corporate English classes support ongoing skill development across a broad spectrum of professional needs.

📝 Enhancement Note: This section frames potential difficulties as opportunities for skill development and strategic application, aligning with the company's growth-oriented culture.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing and maintaining a design system. How do you ensure its adoption and consistency across a team?" (Focus on process documentation and system management.)

• "How have you used AI tools in your design workflow to improve efficiency or creativity? Can you provide a specific example?" (Highlight practical application and results.)

• "Walk us through a complex employer branding project you managed. What were the key challenges, your approach to solving them, and the outcome?" (Emphasize problem-solving, collaboration, and impact.)

Company & Culture Questions:

• "What excites you about UPSTARS' mission and its work in the iGaming/B2B tech sector?" (Research the company's recent projects and market position.)

• "How do you embody UPSTARS' values of teamwork, positivity, and openness in your daily work?" (Relate your experiences to their stated values.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your creative/operational process, the solution, and the measurable results.

• Quantify Impact: Wherever possible, use data to demonstrate the success of your work (e.g., engagement rates, efficiency gains, brand consistency metrics).

• Showcase Systems Thinking: Dedicate a segment to your design system work, explaining its architecture and benefits.

• Highlight Process Optimization: Discuss any instances where you improved a workflow or process, explaining the methodology and positive outcomes.

• Engage and Interact: Be prepared to answer follow-up questions and discuss your design philosophy and operational approach in detail.

📝 Enhancement Note: This section provides targeted advice for preparing for interviews, focusing on demonstrating both creative talent and operational acumen relevant to the Senior Employer Creative Designer role.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on the UPSTARS career page.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best represent your skills in employer branding, social media design, design systems, and AI integration. Ensure each project has a clear narrative explaining the challenge, your process, and the outcome.

• Tailor Your Resume: Highlight keywords from the job description, such as "Figma," "Adobe Illustrator," "Adobe Photoshop," "design systems," "workflow optimization," "AI tools," and "employer branding." Quantify achievements and responsibilities where possible.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on explaining your design rationale, process, and any operational improvements you've implemented. Be ready to articulate how your skills align with UPSTARS' values.

• Research UPSTARS: Familiarize yourself with the company's mission, industry (iGaming, B2B Tech), and culture. Understand their approach to employer branding and technological innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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