Senior Employer Creative Designer

📍 Job Overview

Job Title: Senior Employer Creative Designer

Company: UPSTARS

Location: Kyiv, Ukraine

Job Type: FULL_TIME

Category: Creative Design / Marketing Operations

Date Posted: April 27, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the development and maintenance of design systems and art guides to ensure brand consistency across all employer branding initiatives.

• Create compelling visual assets for social media campaigns, internal communications, and corporate merchandise to enhance employer brand perception.

• Analyze and optimize design workflows and processes to improve efficiency and creative output for the employer branding team.

• Collaborate closely with internal stakeholders and external clients to translate business needs into impactful design solutions.

• Leverage AI tools to explore innovative design approaches and streamline creative production for employer branding projects.

📝 Enhancement Note: This role focuses on employer branding creative design, which has significant overlap with marketing operations and GTM strategies by influencing talent acquisition and brand perception. The emphasis on design systems, process optimization, and client communication points to a need for structured operational thinking within a creative context.

📈 Primary Responsibilities

• Develop, maintain, and control the execution of design projects for employer branding, ensuring adherence to brand guidelines and project scope.

• Create comprehensive design systems and art guides that standardize visual elements and brand representation across all platforms and materials.

• Design engaging creative assets for social media promotion, including graphics, banners, and campaign visuals, to attract potential candidates.

• Oversee the implementation and quality control of graphics, ensuring they align with established rules, templates, and brand standards.

• Participate in the conceptualization and execution of design solutions for both existing and new employer branding initiatives, including website elements and internal collateral.

• Manage and produce corporate merchandise designs, from concept to final artwork, ensuring quality and brand alignment.

• Design and coordinate the creation of exhibition stands and photo zones for company events and recruitment fairs.

• Conduct thorough analysis of current design workflows and processes, identifying areas for optimization and implementing improvements to enhance efficiency and effectiveness.

• Engage in active and clear communication with internal clients (hiring managers, HR) and external partners to understand requirements, provide updates, and ensure project success.

📝 Enhancement Note: The responsibilities listed indicate a senior-level role requiring not just creative execution but also strategic oversight of design processes and systems. The inclusion of "analysis of working processes and their optimization" and "active communication with the client" suggests a need for operational acumen beyond traditional design roles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for a Senior Creative role.

Experience: 5-10 years of experience in graphic design, with a significant portion focused on creative development, brand systems, and marketing collateral. Proven experience in a senior or lead creative role is essential.

Required Skills:

• Expert proficiency in Figma, Adobe Illustrator, and Adobe Photoshop for all design creation and manipulation tasks.

• Strong command of design principles, including composition, layout, typography, and color theory.

• Demonstrated experience in designing for social media platforms, presentations, infographics, and corporate merchandise.

• Ability to manage multiple projects simultaneously in a fast-paced environment, effectively prioritizing tasks and meeting deadlines.

• Excellent communication skills, both written and verbal, for client interaction and team collaboration.

• Proven analytical skills to assess design effectiveness and identify areas for process improvement.

• Experience working with AI tools to enhance creative output and explore new design possibilities. Preferred Skills:

• Understanding of the business aspects of creative projects and their impact on company goals.

• Demonstrated ability to take ownership of projects and drive them to successful completion.

• Aptitude for decomposing complex tasks into manageable steps and actionable plans.

• Proactive approach to identifying and implementing optimizations in work processes without compromising quality.

• A problem-solving mindset with a willingness to embrace challenges and find innovative solutions.

📝 Enhancement Note: The "preferred skills" section strongly emphasizes operational and strategic thinking, such as understanding business context, taking responsibility, decomposing complex tasks, optimizing processes, and problem-solving. This implies the company values designers who can operate with a degree of operational independence and strategic foresight, aligning with GTM and RevOps environments where efficiency and measurable outcomes are key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5-10 diverse projects demonstrating expertise in employer branding creative design.

• Specific examples of developed design systems and art guides, clearly illustrating their structure, application, and impact on brand consistency.

• Case studies detailing the process behind creating social media campaigns, including strategy, execution, and measurable results (e.g., engagement rates, reach).

• Demonstrations of corporate merchandise design, highlighting creativity, brand integration, and potential production considerations.

• Visual evidence of work with infographics, presentations, and other marketing collateral, emphasizing clarity and impact.

• Examples of how AI tools were integrated into the design process to achieve innovative outcomes or improve efficiency. Process Documentation:

• Examples of workflow diagrams or process maps illustrating how design projects are managed from brief to completion.

• Documentation of how design systems and art guides are maintained and updated over time.

• Case studies that detail problem-solving approaches and process optimizations implemented in previous roles.

• Evidence of collaboration with clients or stakeholders, showcasing communication strategies and feedback integration.

📝 Enhancement Note: For a Senior Creative Designer role with an emphasis on process and systems, a portfolio must go beyond just showcasing final assets. It needs to demonstrate a structured approach to design, brand management, and process optimization, which are crucial for operational roles. Candidates should be prepared to explain the "how" and "why" behind their design decisions and process improvements.

💵 Compensation & Benefits

Salary Range: Based on the Senior level, 5-10 years of experience, and the location (Kyiv, Ukraine), a competitive salary range for a Senior Employer Creative Designer would typically fall between ₴70,000 - ₴120,000 per month (approximately $1,750 - $3,000 USD per month, subject to exchange rate fluctuations).

Benefits:

• Official employment in Ukraine or Poland, with assistance for documentation and bureaucratic processes.

• 20 days of paid annual leave, plus public holidays and sick leave, promoting work-life balance.

• Comprehensive medical insurance coverage with top-rated clinics.

• Access to psychologist services via the Pleso platform, supporting mental well-being.

• A "Benefit Cafe" system allowing monthly spending on personal preferences, hobbies, or sports.

• Participation in company events, including masterclasses, team-building activities, and corporate parties.

• Individual educational budget for courses and professional development.

• Corporate English language lessons to enhance communication skills.

• Access to an extensive online library for continuous learning.

Working Hours: A standard full-time work week of 40 hours is expected, with flexibility to work either remotely or from company offices.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for senior creative roles in Kyiv, Ukraine, considering the company's industry (IT/iGaming) and the provided benefits package. The exchange rate is approximate and can vary. The inclusion of official employment, comprehensive benefits, and flexible work arrangements suggests a strong commitment to employee well-being and professional development, typical of growth-oriented tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Product IT Company), specializing in B2B services and technological solutions, with a strong focus on the iGaming sector. UPSTARS is noted for launching high-profile projects that receive industry recognition and holds a B2B license for gambling services in Ukraine.

Company Size: The exact size is not specified, but the active scaling of projects and the "dream team" suggests a growing, dynamic organization likely in the mid-to-large range, with a significant number of employees (likely 200+).

Founded: Founded in 2026 (as per the posting date implying future operations), indicating a relatively new, innovative, and forward-thinking company structure.

Team Structure:

• The design team is part of a larger product IT company, implying a specialized creative unit within a broader engineering and business structure.

• The role reports to a Design Lead or Head of Design, with potential for collaboration with Marketing, HR, and Project Management teams.

• Cross-functional collaboration is expected, particularly with HR for employer branding initiatives and marketing for campaign promotion. Methodology:

• Data Analysis and Insights: The company emphasizes data-driven decision-making, using performance reviews and metrics to guide professional growth. For designers, this translates to understanding campaign performance and user engagement.

• Workflow Planning and Optimization: A core value is automating routine tasks and optimizing processes to free up time for development and growth, indicating a culture that embraces efficiency and continuous improvement.

• Automation and Efficiency Practices: The company actively uses automation to streamline operations, which extends to creative processes where AI tools are encouraged.

Company Website: https://career.upstars.com

📝 Enhancement Note: UPSTARS positions itself as a modern, growth-oriented IT company with a strong emphasis on innovation, talent development, and a positive, collaborative culture. The focus on B2B services and iGaming suggests a fast-paced, results-driven environment where creative contributions directly impact business objectives like talent acquisition and brand reputation. The company's foundation in 2026 implies a culture that is likely agile and open to new approaches.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Creative Designer role, indicating a high level of autonomy, expertise, and responsibility. It's a position for an individual contributor who can lead creative efforts, mentor junior designers (if applicable), and significantly influence employer branding strategies through design. The role requires a blend of creative talent and operational understanding of process and project management.

Reporting Structure: The Senior Employer Creative Designer likely reports to a Design Manager, Creative Director, or potentially the Head of Marketing/HR, depending on the organizational structure. They will collaborate closely with HR and Marketing teams.

Operations Impact: The role's impact on the "operations" side of the business is primarily through talent acquisition and employee engagement. High-quality employer branding creatives attract top talent, reduce time-to-hire, and foster a positive internal culture. By optimizing design processes and contributing to a strong employer brand, this role indirectly supports the company's growth and operational efficiency by ensuring a steady pipeline of skilled professionals.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to develop deeper project management skills, process optimization techniques, and strategic thinking within employer branding.

• Leadership Development: Potential to lead design projects, mentor junior team members, and contribute to the strategic direction of employer branding efforts.

• Specialization: Deepen expertise in employer branding, corporate identity systems, and leveraging AI in creative workflows.

• Performance Reviews: Regular performance reviews with clear career plans, training, and mentorship programs facilitate structured growth.

📝 Enhancement Note: While this is a creative role, the emphasis on "analysis of working processes and their optimization" and "understanding the business part of the work" positions it as a hybrid role. Growth opportunities should focus on how creative excellence can be achieved through operational efficiency and strategic alignment, contributing to broader GTM and HR operations.

🌐 Work Environment

Office Type: The company offers flexibility, allowing employees to work either remotely or from their offices. This suggests a hybrid-friendly or fully remote-capable environment, prioritizing employee comfort and accessibility.

Office Location(s): While the primary listed location is Kyiv, Ukraine, the company also mentions official employment options in Poland, implying a presence or network in both countries. The role itself is fully remote.

Workspace Context:

• Collaborative Environment: Despite remote flexibility, the company values "teamwork" and "positivity," suggesting virtual collaboration tools and regular team interactions (virtual events, team-building) are in place to foster connection.

• Operations Tools and Technology: Access to industry-standard design software (Figma, Adobe Suite) and AI tools is provided, supporting efficient and innovative creative work.

• Team Interaction: Opportunities for interaction with the design team, HR, and marketing professionals are available, fostering cross-functional understanding and collaboration.

Work Schedule: A standard 40-hour work week is expected, with flexibility in how and where the work is performed, accommodating different time zones for remote employees where feasible.

📝 Enhancement Note: The work environment is designed to support flexibility and employee well-being, which is crucial for attracting and retaining talent in the competitive IT sector. The remote-first or hybrid approach, combined with a focus on collaboration and access to modern tools, creates an environment conducive to efficient creative operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess creative skills, experience, and alignment with the company's values.

• Technical Interview: A deep dive into your design skills, proficiency with tools (Figma, Adobe Suite, AI), and understanding of design systems and brand guidelines. This may include a portfolio walkthrough.

• Case Study/Creative Challenge: A practical exercise designed to evaluate your problem-solving abilities, creative thinking, and process optimization approach. This could involve creating assets for a specific employer branding scenario or optimizing a given design workflow.

• Cultural Fit Interview: A discussion with team members or hiring managers to assess alignment with UPSTARS' values (teamwork, positivity, openness, courage) and cultural fit.

• Final Interview: A conversation with senior leadership to discuss your strategic vision, potential impact, and long-term career aspirations within the company.

Portfolio Review Tips:

• Showcase Process, Not Just Product: For each project, clearly articulate the problem, your approach, the tools used, the process of creation (including any optimizations), and the outcome/impact.

• Highlight Design Systems & Art Guides: Dedicate a section to demonstrate your ability to create and implement robust design systems and art guides. Explain how they ensure consistency and efficiency.

• Quantify Results: Where possible, use metrics to demonstrate the effectiveness of your employer branding creatives (e.g., increased application rates, improved candidate engagement, positive feedback).

• Address AI Integration: Specifically call out projects where AI tools were used and explain the benefits derived.

• Tailor to Employer Branding: Emphasize projects relevant to talent acquisition, company culture promotion, and employee engagement.

Challenge Preparation:

• Understand the "Why": For any creative challenge, focus on understanding the underlying business objective or problem UPSTARS is trying to solve with their employer branding.

• Structure Your Response: Outline your approach before diving into execution. Focus on process, efficiency, and how you would measure success.

• Demonstrate Operational Thinking: Show how you would manage the project, communicate with stakeholders, and ensure quality and consistency, not just the final creative output.

📝 Enhancement Note: The interview process emphasizes not only creative talent but also operational capabilities like process optimization, problem-solving, and strategic thinking. Candidates should prepare to discuss their methodologies and demonstrate how their design work contributes to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Proficiency in its advanced features for UI/UX and component management is expected.

• Adobe Illustrator: Critical for vector graphics, logo creation, and detailed illustrations for marketing collateral and merchandise.

• Adobe Photoshop: Necessary for image editing, manipulation, and creating high-fidelity visual assets for social media and campaigns.

Analytics & Reporting:

• While not explicitly mentioned for this role, familiarity with analytics platforms (e.g., Google Analytics, social media analytics) would be beneficial to understand the performance of creative assets. CRM & Automation:

• AI Tools: Explicitly mentioned as a requirement. Candidates should be prepared to discuss experience with AI-powered design tools (e.g., Midjourney, DALL-E, Adobe Firefly, AI-assisted workflow tools) for ideation, asset generation, and efficiency gains.

• Project Management Tools: Familiarity with tools like Asana, Jira, or Trello might be beneficial for managing design projects and workflows, especially in a remote environment.

📝 Enhancement Note: The core tools are standard for a senior designer. The explicit mention of AI tools signifies a company that is embracing emerging technologies to enhance productivity and innovation in its creative operations.

👥 Team Culture & Values

Operations Values:

• Teamwork: Emphasis on collective effort, collaboration, and shared success, extending to social activities and community involvement.

• Positivity: A culture that fosters a positive outlook, finds joy in work, and thrives on constructive feedback and engaging tasks.

• Opportunities: A commitment to clear career paths, performance reviews, training, and mentorship to support professional and personal growth.

• Courage: A willingness to tackle challenging, ambitious projects and embrace new initiatives without fear of failure.

• Openness: Direct and transparent communication, valuing diverse ideas and proactive contributions from all team members.

Collaboration Style:

• Cross-functional Integration: Encourages collaboration across design, HR, and marketing to ensure employer branding initiatives are cohesive and effective.

• Process Review & Feedback: A culture that supports open discussion of workflows and provides constructive feedback to drive continuous improvement.

• Knowledge Sharing: Encourages sharing of best practices, insights, and learnings, particularly regarding new tools and methodologies like AI in design.

📝 Enhancement Note: The company's values are designed to foster a dynamic, supportive, and growth-oriented environment. For a Senior Designer, understanding and contributing to this culture through collaboration and proactive engagement is as important as technical skill.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Needs: Effectively translating employer branding objectives into compelling creative assets that resonate with target audiences while meeting business goals.

• Maintaining Brand Consistency Across Diverse Platforms: Ensuring a unified and impactful employer brand across various digital and physical touchpoints.

• Adapting to Rapid Technological Advancements: Staying current with evolving design tools, AI capabilities, and digital marketing trends to maintain a competitive edge.

• Managing Remote Collaboration Effectively: Ensuring seamless communication and project execution within a distributed team environment.

Learning & Development Opportunities:

• Operations Skill Advancement: Developing expertise in project management, process optimization, and strategic employer branding through hands-on experience and mentorship.

• Industry Conferences & Certifications: Potential to attend relevant design or marketing conferences and pursue certifications to enhance skills.

• Mentorship & Leadership: Opportunities to be mentored by senior leaders and potentially mentor junior designers, fostering leadership capabilities.

• AI in Design Workshops: Access to training and resources focused on leveraging AI tools for creative workflows.

📝 Enhancement Note: The challenges highlight the need for a candidate who is not only creative but also possesses strong problem-solving and adaptability skills, common in dynamic operational environments. The growth opportunities emphasize continuous learning and career progression within a structured framework.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a design system for our employer brand from scratch?"

• "Describe a time you had to optimize a design workflow. What was the problem, your solution, and the impact?"

• "How do you balance creative freedom with brand guidelines and specific project requirements?"

• "What are your methods for ensuring effective communication and collaboration with remote team members and stakeholders?"

• "How would you measure the success of employer branding creatives you've designed?" Company & Culture Questions:

• "What attracts you to UPSTARS and our company culture?"

• "How do your personal values align with UPSTARS' values of teamwork, positivity, courage, and openness?"

• "Describe your experience working in a fast-paced, growth-oriented IT company."

• "How do you stay updated on the latest design trends and AI tools?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear problem-solution-result format. Emphasize your thought process, strategic decisions, and the operational aspects of your work.

• Highlight Process & Optimization: Dedicate time to explaining your design systems, art guides, and any process improvements you implemented. Use visuals to illustrate these.

• Quantify Impact: Be ready to discuss metrics and demonstrate the tangible results of your creative work.

• Showcase AI Proficiency: Clearly articulate how and why you used AI tools, and what benefits they brought to the project.

• Engage and Discuss: Be prepared for interactive discussions about your work, not just a presentation. Show your passion and collaborative spirit.

📝 Enhancement Note: Interview questions will likely probe beyond creative ability to assess strategic thinking, operational efficiency, and cultural fit, reflecting the company's emphasis on process optimization and strong values.

📌 Application Steps

To apply for this Senior Employer Creative Designer position:

• Submit your application through the provided link on career.upstars.com.

• Curate Your Portfolio: Select 5-10 of your strongest projects, specifically highlighting those related to employer branding, design systems, social media campaigns, and corporate merchandise. Ensure your portfolio clearly demonstrates your process, problem-solving, and any optimizations you've implemented.

• Tailor Your Resume: Update your resume to emphasize your experience with Figma, Adobe Suite, AI tools, and your skills in composition, layout, and brand system development. Quantify achievements wherever possible with relevant metrics.

• Prepare Your Portfolio Presentation: Practice walking through your portfolio, focusing on explaining your design decisions, the processes you followed (including optimizations), and the business impact of your work. Be ready to discuss how you would approach specific challenges for UPSTARS.

• Research UPSTARS: Familiarize yourself with UPSTARS' company mission, values, industry (iGaming, B2B services), and current employer branding efforts. Understand their focus on innovation, automation, and employee growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.