Senior eCommerce UX/UI Designer - LATAM

📍 Job Overview

Job Title: Senior eCommerce UX/UI Designer - LATAM

Company: WON

Location: Remote (LATAM)

Job Type: CONTRACTOR

Category: UX/UI Design, eCommerce Operations

Date Posted: 2026-09-08

Experience Level: Senior (5-10 years)

Remote Status: Remote Solely

🚀 Role Summary

• Drive end-to-end execution of high-conversion eCommerce experiences and customer journey redesigns for premium DTC brands.

• Uphold and advance the WON design standard: clean, premium, behavior-driven, detail-obsessed, and rapid-shipping.

• Leverage AI-native design systems, including Claude Design and Figma MCP, to accelerate the design-to-production lifecycle.

• Develop and maintain automated asset creation workflows using Figma component libraries to eliminate manual production work.

• Contribute to the expansion of WON's AI design agents and workflows by identifying opportunities for automation.

📝 Enhancement Note: This role is positioned at the intersection of high-end UX/UI design and operational efficiency, leveraging AI to scale design output for DTC and eCommerce clients. The emphasis on "operator-designer" and "AI-native systems" signals a need for candidates who can not only design beautifully but also build scalable, data-informed design processes.

📈 Primary Responsibilities

• Execute high-conversion site designs and landing pages that maintain a premium aesthetic and belong in the top 1% of digital experiences.

• Design the complete customer journey, encompassing acquisition flows, onboarding, collection architecture, PDP storytelling, cart and checkout optimization, and retention/member UX.

• Create growth creative assets, including paid social landing pages, advertorials, quiz flows, product education modules, and strategic offer frameworks.

• Build and maintain robust component libraries and design systems that ensure scalability and consistency across diverse brands and campaigns.

• Utilize AI design tools such as Claude Design and Figma MCP, alongside automated asset generation, to significantly reduce production time without compromising quality.

• Continuously evaluate personal and team workflows, proactively identifying elements that can be transformed into repeatable systems or AI agents.

• Present design work with confidence, substantiating decisions with evidence from session replays, cohort behavior analysis, and voice-of-customer feedback.

📝 Enhancement Note: The responsibilities highlight a strong focus on measurable business outcomes (conversion, AOV, funnel progression) and process automation, aligning with revenue operations and GTM efficiency principles. Candidates are expected to be proactive in systemizing design processes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent expertise and practical application of design principles is essential.

Experience: 5+ years of experience in digital design, gained either within an agency setting or in-house, with a significant focus on eCommerce and Direct-to-Consumer (DTC) brands.

Required Skills:

• Demonstrated mastery of Figma, including advanced prototyping and component management.

• Proven expertise in eCommerce and DTC design, with a portfolio showcasing modern, premium aesthetics that are not template-driven.

• Strong typography instincts and a keen eye for detail, with the ability to articulate design decisions based on aesthetic principles and user behavior.

• Proficiency in leveraging customer data, such as session replays and cohort analysis, to inform and defend design choices.

• Familiarity with AI design tools (e.g., Claude Design, Figma MCP) or a strong, demonstrated interest in integrating them into a design workflow.

• Experience in building and maintaining scalable component libraries and design systems. Preferred Skills:

• Experience designing for high-end brands in sectors like beauty, apparel, wellness, or premium food.

• Familiarity with the Shopify ecosystem and its design constraints/opportunities.

• Prior experience contributing to Conversion Rate Optimization (CRO) programs that have yielded measurable performance gains.

• Experience in building component libraries and design systems from the ground up.

📝 Enhancement Note: The emphasis on "taste that holds up under scrutiny" and "measured by impact, not just output" suggests a need for candidates who are both creative visionaries and results-oriented operators. The "must-have" list strongly points towards a hands-on role requiring deep technical proficiency in Figma and a strategic understanding of eCommerce growth levers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase modern, premium design work that demonstrates a sophisticated aesthetic beyond template utilization.

• Provide clear evidence that specific design decisions have positively impacted key metrics such as conversion rate, Average Order Value (AOV), or customer funnel progression.

• Include examples of systems thinking, such as reusable component libraries, design systems, or scalable frameworks, rather than solely one-off screen designs.

• Demonstrate comfort in presenting and defending design decisions using quantitative data and customer behavior insights. Process Documentation:

• Detail your approach to designing and implementing customer journey maps, highlighting how you identify friction points and opportunities for improvement.

• Outline your methodology for building and maintaining design systems and component libraries, emphasizing scalability, reusability, and documentation standards.

• Illustrate how you integrate data analysis (session replays, AOV, conversion rates) into your design process to drive iterative improvements and validate design choices.

• Explain your experience with leveraging AI-powered design tools or automation to streamline production workflows and enhance efficiency.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating impact and process, aligning with the operational focus of the role. Candidates should prepare to articulate not just "what" they designed, but "why" and "how" it achieved specific business objectives, with a clear emphasis on systemization and data-driven validation.

💵 Compensation & Benefits

Salary Range: Given the Senior level, Contractor status, and LATAM region, a competitive range would likely fall between $40,000 - $70,000 USD annually. This estimate is based on industry benchmarks for senior remote UX/UI designers in Latin America, considering the specialized eCommerce and AI-driven nature of the role.

Benefits:

• Remote work flexibility, allowing for work from any of the specified LATAM countries.

• Opportunity to work with cutting-edge AI design tools and contribute to their development.

• Direct collaboration with a founder-led team focused on high-impact design.

• Exposure to a diverse portfolio of premium DTC and eCommerce brands.

• Potential for significant professional growth by developing expertise in AI-native design systems and operational efficiency.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate different time zones within the LATAM region and align with team collaboration needs.

📝 Enhancement Note: As this is a contractor role, benefits are typically more limited than full-time employment. The salary estimate is derived from general market data for senior remote design roles in LATAM, adjusted for the specific skill set requested (eCommerce, AI tools, system design). Actual compensation will vary based on experience, specific project scope, and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Transformation), Design Services, eCommerce Consulting. WON is positioning itself at the forefront of AI-driven enterprise transformation, focusing on enhancing operational efficiency and strategic decision-making for its clients through proprietary AI systems and expert human judgment.

Company Size: WON operates as a dynamic, founder-led startup, likely with a lean and agile team structure. This implies a high-ownership, fast-paced environment where individual contributions have a significant impact.

Founded: While the exact founding date is not provided, WON is a relatively new entity focused on "next-generation AI transformation," suggesting a modern, forward-thinking approach to business and technology.

Team Structure:

• The design practice is integrated within WON's broader AI transformation strategy, working with premium DTC and eCommerce brands.

• This role reports directly to the VP of Design, indicating a clear leadership structure within the design function.

• Collaboration is expected to be close and cross-functional, involving strategists, AI specialists, and other design professionals. Methodology:

• AI-Powered Systems: Core to WON's approach is the development and application of AI-native systems for enterprise transformation.

• Behavioral Insight & Data: Design decisions are grounded in deep behavioral insights derived from quantitative data (session replays, cohort analysis) and qualitative feedback (voice of customer).

• Speed & Scale: The emphasis is on achieving a pace and scale of design output that traditional teams cannot match, facilitated by AI and automation.

• Taste & Judgment: While AI automates tasks, human judgment, taste, and category expertise are critical for ensuring quality and strategic alignment.

Company Website: https://won.ai

📝 Enhancement Note: WON's culture appears to be a unique blend of high-tech AI development and high-touch premium design. The company values efficiency, data-driven decision-making, and a proactive, systems-oriented mindset. This is not a traditional design agency; it's a technology company that uses design as a critical component of its AI transformation offering.

📈 Career & Growth Analysis

Operations Career Level: Senior (5-10 years experience). This level signifies a highly experienced individual contributor expected to operate with a high degree of autonomy, drive significant project outcomes, and potentially mentor junior team members. The role is deeply embedded in operationalizing design for business impact.

Reporting Structure: The Senior eCommerce UX/UI Designer reports directly to the VP of Design. This close reporting line suggests opportunities for direct mentorship, strategic input, and rapid feedback.

Operations Impact: The designer's impact is directly tied to measurable business outcomes such as increased conversion rates, Average Order Value (AOV), and improved customer funnel progression. Their work is not just about aesthetics but about driving revenue and operational efficiency for client brands through strategic design.

Growth Opportunities:

• AI Design Specialization: Deepen expertise in AI-native design systems, Claude Design, Figma MCP, and automated workflows, becoming a leader in this emerging field.

• Strategic Design Leadership: Progress towards roles with greater strategic input, potentially leading design initiatives or contributing to the development of WON's design methodology and offerings.

• Cross-Functional Expertise: Gain exposure to AI transformation strategies, behavioral economics, and data analytics, broadening skill sets beyond traditional UX/UI.

• Mentorship: Opportunity to guide and mentor less experienced designers as WON's team grows.

• Impact Storytelling: Develop strong capabilities in articulating and demonstrating the ROI of design within an AI-driven context.

📝 Enhancement Note: This role offers a unique growth path for designers interested in the operational side of design, particularly within the context of AI and scaling. It's less about climbing a traditional design hierarchy and more about becoming an elite "operator-designer" who drives tangible business results.

🌐 Work Environment

Office Type: Fully remote, with a focus on asynchronous communication and collaboration across various LATAM time zones.

Office Location(s): The role is open to candidates located in Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay, and Venezuela. This broad geographic reach emphasizes the remote-first, distributed nature of the team.

Workspace Context:

• Collaborative & Data-Driven: Expect a work environment that values collaboration through digital tools and a shared commitment to data-informed decision-making.

• Technology-Rich: Access to and utilization of advanced design tools, including Figma, AI design platforms (Claude Design, Figma MCP), and potentially other collaboration and project management software.

• High-Ownership: The environment likely fosters a culture of autonomy and responsibility, where designers are empowered to manage their workflows and deliver results.

Work Schedule: Approximately 40 hours per week. While remote, maintaining consistent communication and availability during core overlap hours relevant to client needs and team collaboration will be important. Flexibility is a key benefit of the remote setup.

📝 Enhancement Note: The work environment is designed for maximum flexibility and global talent acquisition. Candidates should be comfortable with remote collaboration, asynchronous work, and a strong reliance on digital tools for communication and project management. The emphasis on "high clarity, ownership, and craft" suggests a culture that values efficiency and high-quality output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the core requirements, particularly eCommerce experience and design quality.

• Portfolio Presentation & Discussion: A session where you will present your portfolio, focusing on specific case studies that demonstrate your ability to drive conversion and AOV, your systems thinking (design systems, components), and your data-informed design approach. Be prepared to discuss your rationale and the impact of your work.

• Skills & Workflow Assessment: Potential technical assessment or discussion focused on Figma proficiency, understanding of AI design tools, and your approach to workflow optimization and automation.

• Cultural Fit & Strategic Alignment: Interviews to assess your understanding of WON's mission, your fit with the company's values (e.g., taste, urgency, ownership), and your ability to operate as an "operator-designer."

Portfolio Review Tips:

• Curate for Impact: Select 2-3 projects that best showcase your ability to impact business metrics (conversion, AOV, funnel progression) within an eCommerce/DTC context.

• Highlight Systems Thinking: Clearly present examples of component libraries, design systems, or reusable frameworks you've developed. Explain how these systems improve efficiency and consistency.

• Data Storytelling: For each project, articulate the problem, your design process, the data you used to inform decisions (session replays, analytics), and the quantifiable results achieved.

• AI Integration: If you have experience with AI design tools or automation, showcase how you've used them to improve workflow efficiency without sacrificing quality. If not, articulate your enthusiasm and understanding of their potential.

• Prepare for Defense: Be ready to defend your design decisions, explaining the "why" behind your choices and how they align with user behavior and business objectives.

Challenge Preparation:

• Expect potential exercises or case studies that might involve:

  • Redesigning a specific eCommerce user flow (e.g., checkout, PDP).
  • Proposing design improvements for a given brand based on provided data snippets.
  • Outlining a strategy for building or scaling a design system.

• Focus on demonstrating your process, problem-solving approach, and ability to integrate data and efficiency principles.

• Practice articulating your thought process clearly and concisely, simulating a presentation to stakeholders.

📝 Enhancement Note: The interview process is designed to rigorously assess both design craft and operational capability. Candidates must be prepared to demonstrate tangible business impact through their portfolio and articulate a strategic approach to design that leverages data and automation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, component library management, and collaborative workflows. Mastery is a prerequisite.

• AI Design Tools: Familiarity or strong interest in tools like Claude Design and Figma MCP is highly valued for their role in accelerating design and automation.

• Prototyping Tools: While Figma is primary, experience with other prototyping tools might be beneficial.

Analytics & Reporting:

• Session Replay Software: Tools like Hotjar, FullStory, or similar, used to analyze user behavior and identify friction points.

• Web Analytics Platforms: Google Analytics or similar, for tracking conversion rates, AOV, traffic sources, and other key performance indicators (KPIs).

• Data Visualization Tools: Experience with tools that can help present data insights clearly, though specific tools are not listed, the ability to interpret and present data is key.

CRM & Automation:

• Shopify: Preferred experience within Shopify ecosystems, indicating familiarity with its design capabilities and limitations.

• Workflow Automation Tools: General understanding or experience with tools that can automate repetitive tasks, especially within design production.

📝 Enhancement Note: The technology stack emphasizes modern design tools and a strong integration with data analytics and AI. Candidates should highlight proficiency in Figma and a willingness to adopt and contribute to AI-driven design workflows. Experience with eCommerce platforms like Shopify is a significant plus.

👥 Team Culture & Values

Operations Values:

• Taste & Judgment: A core value, emphasizing high aesthetic standards and discerning decision-making, balanced with data-driven insights.

• Speed & Urgency: A commitment to rapid execution and shipping work efficiently, avoiding analysis paralysis.

• Ownership & Craft: Taking full responsibility for outcomes and delivering work with meticulous attention to detail and quality.

• Data-Driven Impact: Decisions are grounded in customer behavior and tied directly to measurable KPIs and business objectives.

• AI-Augmented Efficiency: Utilizing AI and automation to eliminate manual production work, thereby freeing up human judgment for higher-value tasks.

Collaboration Style:

• Cross-functional Integration: Close collaboration with the VP of Design and potentially other teams (AI specialists, strategists) to ensure design aligns with broader company goals and client needs.

• Process Optimization Focus: A culture that encourages continuous evaluation and improvement of workflows, with an emphasis on systematization and automation.

• Direct & Transparent Communication: Expected to present work with conviction and defend decisions, implying a culture of open feedback and constructive critique.

• Knowledge Sharing: Contributing to the expansion of design systems and AI workflows suggests a collaborative environment where best practices are shared and built upon.

📝 Enhancement Note: WON's culture is characterized by a unique blend of high design standards, aggressive efficiency, and a forward-thinking adoption of AI. Candidates who thrive in fast-paced, results-oriented environments and are passionate about operationalizing design will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The core challenge is delivering high-quality, premium design at the rapid pace enabled by AI, ensuring that automation doesn't compromise aesthetic integrity or strategic thinking.

• Adopting Novel Workflows: Integrating and contributing to new AI-native design systems and workflows requires adaptability and a proactive learning mindset.

• Data-Driven Design Justification: Consistently grounding design decisions in robust data and effectively communicating their impact to stakeholders.

• Scaling Design for Diverse Brands: Developing and maintaining design systems that can be effectively applied across a portfolio of distinct DTC and eCommerce brands.

Learning & Development Opportunities:

• AI Design Expertise: Become a specialist in AI-powered design tools and methodologies, a rapidly growing and in-demand field.

• Operational Design Leadership: Develop advanced skills in process optimization, system building, and demonstrating ROI for design initiatives.

• Strategic Impact: Gain deep experience working with high-revenue brands ($50M-$500M+) and directly influence their growth trajectory through design.

• Mentorship: Opportunity to learn from and collaborate with senior leadership (VP of Design) and contribute to building the future of design at WON.

📝 Enhancement Note: The challenges presented are inherent to a role at the cutting edge of design and AI. They offer significant opportunities for professional growth for individuals who are proactive, adaptable, and driven by impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (session replays, analytics) to significantly improve a conversion rate or AOV on an eCommerce site. What was your process, and what were the results?" (Focus on demonstrating data-driven decision-making and quantifiable impact.)

• "How do you approach building and scaling a design system or component library for a brand? What are the key considerations for ensuring reusability and consistency across different touchpoints?" (Prepare to discuss your systems thinking and process for scalability.)

• "Imagine you need to design a new landing page for a client's paid social campaign. Walk us through your process, from understanding the brief to delivering the final assets, highlighting where you'd integrate AI tools or automation." (Demonstrate your end-to-end workflow and AI adoption readiness.) Company & Culture Questions:

• "What does 'taste' mean to you in the context of premium eCommerce design, and how do you ensure your designs embody it while also being data-driven?" (Prepare to articulate your aesthetic philosophy and how it integrates with operational metrics.)

• "How do you prioritize tasks and manage your time when working on multiple projects with tight deadlines, especially in a remote environment?" (Showcase your organizational skills and ability to work efficiently.)

• "What are your thoughts on the role of AI in design, and how do you see it evolving the UX/UI profession?" (Demonstrate your forward-thinking perspective and alignment with WON's AI-native approach.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the client/brand, the problem statement, your role and process, the key design decisions, the data/insights that informed them, and the measurable results (conversion, AOV, etc.).

• Showcase Systems: Dedicate specific slides or sections to illustrating your design systems, component libraries, or reusable frameworks. Explain their architecture and benefits.

• Highlight AI/Automation: If applicable, demonstrate how you've used AI tools or automated processes to improve efficiency. If not, discuss your understanding and enthusiasm for these technologies.

• Be Data-Ready: Have specific metrics and data points at your fingertips to support your claims. Be prepared to discuss the "why" behind the numbers.

• Conciseness is Key: Given the emphasis on speed, present your work clearly and concisely, focusing on the most impactful aspects.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of high-level design craft, strategic thinking, data literacy, and a proactive approach to operational efficiency through AI. Candidates need to articulate their value not just as designers, but as "operator-designers" who drive measurable business outcomes.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to prominently feature eCommerce and DTC projects that demonstrate measurable impact on conversion rates, AOV, or funnel progression. Highlight any experience with design systems, component libraries, or AI-driven design workflows.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of digital design experience, emphasizing your expertise in Figma, eCommerce/DTC, and any experience with AI design tools or automation. Quantify achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your data-driven decision-making process and your ability to articulate the business impact of your design choices. Be ready to discuss your understanding of AI in design and your approach to workflow optimization.

• Company Research: Familiarize yourself with WON's mission, their AI-native approach, and their focus on premium DTC brands. Understand their values of taste, speed, ownership, and data-driven impact to demonstrate cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.