Senior Digital Design Manager – Paid Media (All Genders)

📍 Job Overview

Job Title: Senior Digital Design Manager – Paid Media

Company: zooplus SE

Location: Madrid, Spain

Job Type: Full-time

Category: Marketing Operations / Creative Operations / Paid Media Design

Date Posted: 2026-06-25

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead creative strategy and execution for high-impact paid media campaigns across platforms like Meta and Google Ads, driving performance marketing objectives.

• Lead creative operations and leverage automation platforms, specifically Smartly.io, to enhance scalability, efficiency, and creative quality for global markets.

• Translate brand guidelines and performance data into innovative, scalable creative concepts and design executions that resonate with diverse audiences.

• Drive continuous improvement through rigorous A/B testing, data-informed iteration, and proactive optimization of creative assets and workflows.

📝 Enhancement Note: This role is positioned as a Senior Digital Design Manager with a clear focus on Paid Media, indicating a need for strong strategic thinking, operational leadership, and deep expertise in performance-driven creative. The emphasis on "ownership," "structure," and "scalable impact" suggests a blend of creative direction and rigorous process management, typical of advanced operations roles within marketing functions.

📈 Primary Responsibilities

• Lead the conceptual development and end-to-end creative execution for paid media campaigns, encompassing ideation, design, and asset delivery for Meta, Google Ads, Affiliate, and App channels.

• Translate overarching brand objectives and granular performance insights into scalable creative concepts and frameworks, ensuring brand consistency across diverse platforms, audiences, and markets.

• Drive A/B testing, creative iteration, and ongoing optimization strategies based on robust performance data analysis to maximize campaign effectiveness and ROI.

• Proactively manage the planning, prioritization, and structuring of creative projects, simplifying complex workflows into scalable processes and clear, outcome-focused deliverables.

• Own and evolve the creative automation setup within Smartly.io, including building modular Figma templates, managing feeds, and defining conditional logic to boost efficiency, scalability, and creative quality.

• Identify and implement innovative solutions, including AI and new tools, to enhance team processes and creative output, fostering a culture of continuous improvement and experimentation.

• Collaborate closely with Paid Media, Brand teams, and other cross-functional stakeholders,