Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer

Company: ScalingCraft Solutions

Location: Remote (United States / United Arab Emirates)

Job Type: Part-time Contract

Category: Creative Operations / Marketing Operations

Date Posted: 2026-11-04

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Spearhead the end-to-end production of high-impact ad creatives for Meta and Google Ads campaigns, encompassing static, carousel, story, shopping, and short video formats, with a strong emphasis on AI-driven content generation.

• Leverage AI tools and platforms (e.g., Higgsfield, Nano Banana, Claude Design) for initial content generation, followed by expert refinement using Adobe Creative Suite and Canva to ensure brand consistency and platform optimization.

• Proactively research and analyze competitor ad strategies and audience insights using tools like Perplexity and Claude to inform creative concept development and campaign execution.

• Drive creative iteration and optimization by incorporating performance data and feedback from the ads team to enhance subsequent creative rounds and maximize campaign ROI.

• Maintain meticulous quality control over all creative assets, ensuring adherence to platform specifications, brand guidelines, and ad policy requirements, while providing daily progress reports.

📝 Enhancement Note: This role is designated as "Part-time contract" and requires a high degree of autonomy and proactive communication, typical of remote, contractor positions within performance marketing agencies. The emphasis on AI-first creative production and daily reporting suggests a fast-paced, results-oriented environment.

📈 Primary Responsibilities

• Own the complete ad creative lifecycle, from initial brief interpretation to final asset delivery within ad accounts, ensuring alignment with client offers, target audiences, and platform best practices.

• Design a wide array of Meta Ads creatives, including static ads, carousels, Stories, Reels, and shopping ads, alongside Google Ads image assets for Performance Max, Demand Gen, Display, and YouTube campaigns across all necessary ratios.

• Produce engaging short-form video content for platforms like Reels, Stories, YouTube Shorts, and TikTok, focusing on AI-generated videos, UGC-style content with AI avatars, product showcases, and motion graphics, all designed with a compelling initial hook.

• Utilize AI generation tools such as Higgsfield (for video and image, including Kling and Veo capabilities), Nano Banana, Claude Design, and Claude Code to create foundational creative elements, subsequently refining them in Adobe Premiere, After Effects, Photoshop, Illustrator, or Canva.

• Develop multiple creative variations for A/B testing and continuous campaign optimization, proactively refreshing client creatives before performance data indicates a decline and integrating insights from ad performance metrics to inform future creative strategies.

• Conduct thorough quality assurance checks on all creatives, verifying correct sizing, safe zones, spelling, offer accuracy, brand compliance, and adherence to ad policies, while maintaining organized file structures and supporting internal website or UI/UX initiatives as needed.

📝 Enhancement Note: The responsibility list highlights a comprehensive scope of creative production, emphasizing adaptability to various ad platforms and formats, as well as a strong integration of AI tools. The requirement to "refresh client creatives before results drop" and "use performance data to improve the next round" points to a data-driven creative process essential in performance marketing.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, marketing, and digital advertising is implied. Candidates with formal education in Graphic Design, Digital Media, or related fields may possess a foundational advantage.

Experience: A minimum of 4 years in graphic or creative design, with at least 2 years specifically focused on producing ad creatives for Meta Ads and Google Ads campaigns. This experience should demonstrate a proven ability to generate results through creative execution.

Required Skills:

• A robust portfolio showcasing successful paid ad creatives (static, carousel, story, video) that have run on Meta or Google, ideally with demonstrable results for at least one campaign.

• Proven expertise in creating AI-generated and UGC-style video ads, coupled with proficiency in editing short-form video content and daily application of AI image and video tools.

• Advanced command of the Adobe Creative Suite, specifically Photoshop, Illustrator, and at least one video editing tool (Premiere Pro or After Effects).

• Proficiency with Canva for rapid creative development and variations.

• Deep understanding of Meta and Google ad platform requirements, including placement specifications, safe zones, effective hooks, text-on-image policies, and the capabilities of native AI creative tools.

• Exceptional attention to detail, strong written English skills for crafting on-image copy and scripts, and a meticulous approach to self-reviewing work.

• Demonstrated ability to work independently, take full ownership of tasks, provide daily progress reports, and operate effectively as a remote contractor with minimal supervision. Preferred Skills:

• Experience with AI avatar and voiceover tools such as HeyGen, Arcads, or ElevenLabs.

• UI/UX design experience, particularly in website or landing page design using tools like Figma.

• Agency experience managing multiple client brands simultaneously, with a preference for those in the US, UK, or UAE healthcare, dental, or local service sectors.

• Advanced motion graphics skills in After Effects beyond basic animation.

• A foundational understanding of key ad performance metrics like Click-Through Rate (CTR), hook rate, thumb-stop rate, and Cost Per Lead (CPL).

📝 Enhancement Note: The "Must-Have Requirements" section is highly specific, prioritizing a portfolio of performing paid ad creatives over general design work. The emphasis on AI tools and specific ad platforms indicates a specialized role within a performance marketing context. The requirement for "daily use of AI image and video tools" and the ability to "tell ship-ready from draft" highlights the need for experienced, discerning AI-savvy creatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of ad creatives that have been actively run on Meta and Google platforms, demonstrating practical application and understanding of paid media requirements.

• Case studies or examples within the portfolio that highlight at least one successful campaign outcome, showcasing the direct impact of the creative work on key performance indicators.

• Demonstrations of AI-generated and UGC-style video ad production, including the process from concept to final edited output, highlighting the creative's effectiveness.

• Examples of work across various ad formats (static, carousel, story, video) and platforms (Meta, Google Ads, potentially TikTok/LinkedIn) to showcase versatility. Process Documentation:

• Evidence of a structured workflow for ad creative production, from brief analysis and research (competitor analysis, platform requirements) to concept generation, AI-driven creation, manual refinement, and final delivery.

• Examples of how performance data from ad campaigns has been utilized to inform and iterate on creative designs for subsequent rounds, demonstrating a data-informed creative process.

• Documentation or examples of quality assurance processes for creatives, including checks for ad policy compliance, brand consistency, safe zones, and offer accuracy.

• A clear system for file organization and management, essential for a remote role supporting multiple clients and campaign variations.

📝 Enhancement Note: The portfolio requirements are exceptionally specific, demanding evidence of paid ad creatives that have run and ideally performed. This is a critical differentiator from general graphic design portfolios. The emphasis on AI tool usage and data-driven iteration suggests the portfolio should reflect a modern, performance-focused creative workflow.

💵 Compensation & Benefits

Salary Range: Based on the role's seniority (Senior), remote nature (US/UAE), part-time contract status, and the specific skills required (AI, performance ad creative production), a competitive hourly rate is expected. For a Senior Creative Designer in the US or UAE working part-time, an estimated range of $30 - $50 USD per hour is typical. This translates to approximately $400 - $700 USD per week for a 15-20 hour work week, or an annualized equivalent of $20,800 - $36,400 USD. The exact rate will depend on the candidate's specific experience, portfolio strength, and the precise hours allocated. The mention of AED as a currency in the metadata might indicate a potential for payment in local currency for UAE-based contractors, but USD is generally standard for international contract work in this field.

Benefits: As a part-time contractor, traditional full-time employee benefits are typically not provided. However, potential benefits may include:

• Flexible working hours within specified time windows (UK or US time zones).

• Opportunity to work with a diverse portfolio of clients in the dental and healthcare sectors.

• Exposure to cutting-edge AI tools and performance marketing strategies.

• Potential for increased hours or longer-term contract based on performance.

• Remote work flexibility, allowing for a work-from-anywhere arrangement within the specified regions.

Working Hours: The role is part-time, requiring a "focused part-time week." While the exact number of hours is not explicitly stated, the mention of "daily reporting" and the need to cover "UK or US window" suggests approximately 15-20 hours per week, distributed across the work week to ensure timely communication and task completion within the specified geographic time zones.

📝 Enhancement Note: The provided metadata indicates "AED" as the currency and "MONTH" as the unit, with a value of "3800". This seems incongruous with the "part-time contract" nature and the US/UAE location, which typically command higher hourly rates in USD. It's possible this is a placeholder or an average for a full-time role in a different market. The compensation estimate provided above is based on industry standards for a senior-level contract creative designer in performance marketing roles within the US/UAE, considering the part-time nature. Candidates should clarify the exact payment structure, currency, and expected hours during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing, specifically focused on digital advertising for dental and healthcare practices in the US. The company leverages AI extensively in its operations.

Company Size: ScalingCraft Solutions is described as a "lean, remote-first team," indicating a smaller, agile organization, likely with fewer than 50 employees. This size often fosters direct communication and a flatter hierarchy.

Founded: The company was founded in 2026, suggesting it is a relatively new and rapidly growing entity, likely focused on innovation and adopting new technologies like AI.

Team Structure:

• The Senior Creative Designer will be part of a lean, remote-first team, likely working closely with performance marketers, account managers, and potentially other specialized creative roles.

• The role requires strong individual accountability and daily reporting, suggesting a structure where team members manage their own output and communicate progress transparently.

• Cross-functional collaboration will be essential, particularly with the ads team for performance data and with potential internal teams for website/UI/UX tasks. Methodology:

• AI-First Approach: The core methodology involves leveraging AI tools for content generation (images, video, avatars, voiceovers) and research (Perplexity, Claude) as a primary step, followed by human refinement.

• Data-Driven Iteration: Creative strategies are informed by performance data from ad campaigns, with a continuous cycle of testing, analysis, and improvement.

• Agile Production: The part-time, contract nature, coupled with daily reporting, suggests an agile approach to creative production, prioritizing speed, efficiency, and rapid iteration.

Company Website: https://scalingcraft.com/

📝 Enhancement Note: The company's recent founding date (2026) and explicit mention of AI integration suggest a forward-thinking, tech-savvy culture. The focus on performance marketing for healthcare practices indicates a results-oriented environment where creative output is directly tied to client success and ROI.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior Creative Designer," implying a level of expertise and autonomy beyond an entry-level or mid-level designer. It suggests the individual is expected to lead creative output for campaigns, make strategic design decisions, and mentor or guide junior team members if they exist. In a "lean" team, a senior role often means significant responsibility and direct impact on client results.

Reporting Structure: The Senior Creative Designer is expected to "report daily," indicating a direct reporting line to a manager or team lead within ScalingCraft Solutions. Given the remote and contract nature, this reporting is likely digital (e.g., via Slack, email, or a project management tool).

Operations Impact: The creative output directly fuels the performance marketing campaigns for 130+ dental and healthcare clients. Therefore, the Senior Creative Designer's work has a tangible impact on client acquisition, lead generation, and ultimately, the revenue generated by these practices. The role is critical in translating marketing objectives into compelling visual assets that drive engagement and conversions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven creative production, advanced video editing, and specific platform ad formats (e.g., Performance Max, Demand Gen).

• Client Portfolio Expansion: Gain exposure to a diverse range of healthcare clients, understanding their unique marketing challenges and creative needs.

• Leadership Potential: As a senior member of a lean team, there may be opportunities to influence creative strategy, mentor junior designers (if the team grows), or take on project management responsibilities for creative initiatives.

• Industry Trend Adoption: Become a go-to expert within the company for emerging creative technologies and performance marketing trends, particularly those involving AI.

📝 Enhancement Note: The "Senior" title combined with a "part-time contract" role implies a focus on delivering high-level expertise and execution rather than extensive team management. Growth opportunities are likely to be in deepening specialized skills and expanding client impact rather than traditional hierarchical advancement, typical for contractor roles.

🌐 Work Environment

Office Type: This is a fully remote position, operating under a "remote-first" model. This means that remote work is the standard and primary mode of operation for the company.

Office Location(s): While the company has teams in Dubai, UAE, and the United States, this specific role is remote and requires the candidate to be available within the "UK or US window" for working hours. This suggests flexibility within these broad geographic regions.

Workspace Context:

• Autonomy and Independence: The role demands significant self-direction and the ability to work independently with minimal supervision, a hallmark of effective remote work environments.

• Technology Integration: A strong reliance on digital communication tools, project management software, and cloud-based creative software is expected, facilitating collaboration and workflow management across distances.

• Performance Focus: The environment is likely highly focused on results and deliverables, with daily reporting reinforcing accountability and progress tracking.

Work Schedule: The position is part-time, requiring a "focused part-time week." The candidate must align their working hours with the "UK or US window," implying a need for overlap with business operations during specific hours of the day in those regions. This allows for flexibility but requires availability for key communication and task completion.

📝 Enhancement Note: The remote-first nature and the requirement to align with specific time windows indicate a structured approach to remote work, ensuring team cohesion and client responsiveness despite geographical distribution. The BYOD (Bring Your Own Device) aspect implies that employees are expected to use their personal equipment, which is common for contract roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio to ensure alignment with the core requirements, particularly the presence of paid ad creatives and AI/video experience.

• Skills Assessment: A practical assessment or interview focusing on the candidate's creative process, proficiency with required tools (Adobe Suite, Canva, AI tools), and understanding of ad platform nuances.

• Portfolio Deep Dive: A dedicated session to walk through selected portfolio pieces, discussing the creative strategy, execution, challenges, and most importantly, the results achieved.

• Behavioral & Cultural Fit: Questions assessing ownership, proactivity, communication style, ability to work independently, and fit with a remote, AI-first, performance-driven culture.

• Final Interview: Potentially with a hiring manager or company lead to discuss contract terms, expectations, and confirm mutual fit.

Portfolio Review Tips:

• Show, Don't Just Tell: Feature a strong selection of paid ad creatives that have actually run on Meta and Google. Clearly label each piece with the platform, format, and ideally, the campaign objective.

• Highlight Performance: For at least one piece, provide context on the campaign's performance. Quantify results if possible (e.g., "Increased CTR by X%," "Achieved a CPL of $Y").

• Demonstrate AI Proficiency: Include examples of AI-generated or AI-assisted creatives. Explain the tools used and how AI was integrated into your workflow. Showcase your ability to refine AI output into professional, on-brand assets.

• Showcase Video Skills: If video is a significant part of your portfolio, include examples of short-form video ads (Reels, Stories, Shorts) with clear hooks and effective editing.

• Explain Your Process: Be prepared to articulate your thought process for each creative: how you understood the brief, researched the audience/competitors, developed concepts, chose formats, and why certain design decisions were made.

Challenge Preparation:

• Creative Brief Exercise: Be ready for a simulated creative brief where you might be asked to outline a concept or strategy for a hypothetical campaign based on client information.

• Tool Proficiency: Expect questions or a brief test on your familiarity with Adobe Creative Suite, Canva, and specific AI tools mentioned.

• Platform Knowledge: Prepare to discuss the specific requirements and best practices for Meta Ads (including Stories/Reels) and Google Ads (Performance Max, Display, YouTube).

• Problem-Solving: Anticipate questions about how you would approach creative challenges, such as low-performing ads or tight deadlines, and how you use data to inform your solutions.

📝 Enhancement Note: The emphasis on a "portfolio of ads that actually ran on Meta or Google (static, carousel, story and video), with results for at least one" is paramount. Candidates must curate their portfolio to meet this specific, results-oriented requirement. The AI component is also a critical differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, ad layouts), and Premiere Pro or After Effects (video editing, motion graphics, animation).

• Canva: Required for rapid design iteration, template-based creation, and potentially collaborating with clients or internal teams who use the platform.

• AI Generation Tools:

  • Video/Image Generation: Higgsfield (including Kling, Veo), Nano Banana.
  • Design/Code Assistance: Claude Design, Claude Code.
  • Research: Perplexity, Claude (for research and competitor analysis).

• Video Editing Software: Adobe Premiere Pro, After Effects.

Analytics & Reporting:

• While not explicitly a primary responsibility, a working understanding of ad metrics is "nice-to-have." This implies familiarity with platforms where such data is accessed, such as Meta Ads Manager and Google Ads interface.

• Tools for reporting progress daily, likely including project management software (e.g., Asana, Trello, Monday.com) or communication platforms (e.g., Slack, Microsoft Teams). CRM & Automation:

• Not directly mentioned as a core requirement for this creative role, but an understanding of how creatives integrate into CRM and marketing automation workflows could be beneficial, especially if UI/UX experience is present.

📝 Enhancement Note: The explicit listing of AI tools like Higgsfield, Kling, Veo, Nano Banana, and Claude Design/Code is a significant indicator of the technology stack. Candidates must be comfortable and proficient with these cutting-edge AI creative platforms.

👥 Team Culture & Values

Operations Values:

• AI-Driven Innovation: A strong emphasis on adopting and integrating AI technologies to enhance creative output and efficiency.

• Performance Excellence: A results-oriented culture where creative work is directly tied to client success metrics like CTR, conversion rates, and lead generation.

• Accountability and Ownership: Team members are expected to take full responsibility for their work, deliver on time, and communicate proactively.

• Agility and Adaptability: The ability to quickly adapt to new tools, platforms, client needs, and performance feedback is crucial in a fast-paced marketing environment.

• Detail-Oriented Execution: A commitment to high-quality output, with meticulous checks for brand consistency, accuracy, and adherence to platform policies.

Collaboration Style:

• Remote Collaboration: Primarily digital, relying on communication tools like Slack, email, and video conferencing.

• Data-Informed Partnerships: Close collaboration with the ads team to receive and interpret performance data, using it to refine creative strategies.

• Independent Contribution: While collaboration is key, the role emphasizes individual autonomy and the ability to manage one's own workload effectively.

• Transparent Communication: Daily reporting is a key aspect, ensuring all stakeholders are aware of progress and any potential roadblocks.

📝 Enhancement Note: The culture appears to be a blend of cutting-edge technology adoption (AI), a strong focus on measurable results (performance marketing), and independent, accountable work. This is typical of modern, lean, remote-first agencies aiming for high efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the continuous advancements and new releases in AI creative tools requires ongoing learning and experimentation.

• Balancing AI Generation with Brand Integrity: Ensuring that AI-generated content is consistently on-brand, high-quality, and meets client expectations, rather than appearing generic or unpolished.

• Data Interpretation for Creative Impact: Effectively translating complex ad performance data into actionable creative insights and improvements.

• Managing Multiple Client Demands: Juggling creative production for numerous clients with diverse needs and deadlines in a part-time capacity.

• Maintaining High Output as a Contractor: Consistently delivering exceptional work and demonstrating value to secure ongoing contract work.

Learning & Development Opportunities:

• Mastery of AI Creative Tools: Becoming an expert in utilizing advanced AI platforms for image and video generation, pushing the boundaries of what's possible.

• Deep Dive into Performance Metrics: Enhancing understanding of how creative elements directly influence key performance indicators (KPIs) in digital advertising.

• Platform-Specific Creative Optimization: Developing specialized knowledge in crafting creatives optimized for Meta Ads (especially Reels/Stories) and Google Ads (Performance Max, Demand Gen).

• Exposure to UI/UX Design: If the opportunity arises, developing skills in website and landing page design, broadening the creative skillset.

• Client Relationship Management: Gaining experience in understanding and responding to client briefs and feedback in a professional, agency setting.

📝 Enhancement Note: The primary challenge revolves around mastering and strategically applying new AI technologies within the context of performance marketing, where results are paramount. Growth is tied to becoming a specialist in this evolving field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing ad creatives from scratch for a new client campaign on Meta Ads, incorporating AI tools." (Focus on your workflow, research, AI integration, and refinement steps.)

• "How do you ensure that AI-generated creatives maintain brand consistency and meet client expectations for quality and tone?" (Highlight your critical eye, refinement process, and understanding of brand guidelines.)

• "Walk me through a creative you designed that performed exceptionally well. What was the strategy, and what role did data play in its success and subsequent iterations?" (Be prepared to discuss your portfolio piece with results.)

• "How do you stay updated on the latest trends and tools in AI creative generation and digital advertising?" (Showcase your proactive learning approach.) Company & Culture Questions:

• "What interests you about ScalingCraft Solutions and our AI-first approach to performance marketing?" (Research the company and express genuine interest in their niche and methodology.)

• "How do you handle receiving constructive feedback on your creative work, especially when it comes from performance data?" (Emphasize openness to feedback and a data-driven mindset.)

• "Describe your experience working independently as a remote contractor. How do you manage your time and ensure accountability?" (Highlight your self-discipline, communication, and reporting habits.) Portfolio Presentation Strategy:

• Curate Selectively: Choose 3-5 of your strongest pieces that best represent the required skills (paid ads, AI, video, results).

• Tell a Story: For each piece, explain the "why" behind your design: the client's goal, the target audience, the platform, your creative concept, the tools used (especially AI), and the outcome.

• Quantify Impact: Whenever possible, use metrics to demonstrate the effectiveness of your creatives. If exact numbers are confidential, discuss general performance trends or improvements.

• Showcase AI Integration: Clearly identify any AI-generated or AI-assisted elements and explain your role in their development and refinement.

• Be Ready for Q&A: Anticipate questions about your process, tool choices, and any challenges encountered.

📝 Enhancement Note: The interview will heavily focus on practical application, demonstrable results, and proficiency with AI tools. A strong, results-oriented portfolio is the most critical element for preparation.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Zohorecruit link.

• Portfolio Customization: Ensure your submitted portfolio prominently features paid ad creatives that have run on Meta and Google, with clear examples of successful outcomes and your work with AI generation tools.

• Resume Optimization: Tailor your resume to highlight keywords such as "Senior Creative Designer," "Meta Ads," "Google Ads," "AI-generated content," "video editing," "Adobe Creative Suite," "Canva," and "performance marketing." Quantify achievements wherever possible.

• Prepare Your Narrative: Be ready to articulate your creative process, your experience with AI tools, and how your work has driven client results during potential interview stages. Practice presenting your portfolio and explaining your strategic design decisions.

• Research ScalingCraft Solutions: Understand their focus on performance marketing for dental/healthcare practices and their AI-first methodology. Prepare thoughtful questions about their team structure, client work, and technology stack.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding compensation, benefits, and specific working hours, should be verified directly with ScalingCraft Solutions during the application and interview process.