Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer

Company: Nearmap

Location: Barangaroo, New South Wales, Australia

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-24

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• Brand Stewardship: Act as a primary custodian of Nearmap's global brand identity, ensuring visual cohesion and compelling representation across all marketing and GTM touchpoints.

• Campaign Design Leadership: Lead the conceptualization and execution of visual identities and design assets for global marketing campaigns, spanning digital advertisements, event collateral, and other promotional materials.

• Cross-functional Collaboration: Partner closely with the Brand and Content team, as well as marketing and GTM teams across various regions, to translate Nearmap's value proposition into impactful visual narratives.

• Creative Process Optimization: Drive the end-to-end design process, from initial ideation and briefing to final delivery, including the management of external design resources when required.

📝 Enhancement Note: This role is positioned as a Senior Creative Designer, implying a significant level of responsibility in shaping brand direction and leading creative projects. While the core focus is creative design, the emphasis on "marketing campaigns," "GTM teams," and "campaign performance data" strongly suggests a need for operations-minded thinking, particularly in how design directly contributes to business objectives and how design processes can be optimized for efficiency and impact. The role also bridges brand and product design, highlighting a need for strategic thinking beyond just aesthetics.

📈 Primary Responsibilities

• Own and elevate the creative quality bar across all global campaigns and brand touchpoints, ensuring exceptional visual execution.

• Lead the visual identity and comprehensive asset creation for at least five global campaigns annually, encompassing digital ads, social media graphics, event booths, and print materials.

• Maintain and enforce brand guidelines rigorously across all platforms, collaborating closely with digital design teams to ensure seamless integration and consistency.

• Manage the full design lifecycle, from initial ideation and concept development through to final delivery, including the selection, briefing, and management of external designers and agencies for outsourced work.

• Leverage campaign performance data and analytics to inform and refine creative decisions, moving beyond personal taste to data-driven design optimization.

• Build and maintain strong bridges between brand design and Product Design teams, fostering collaboration on shared research, UX principles, and the development of a unified visual language.

• Drive the evolution of Nearmap's visual identity, including the continuous improvement of templates, guidelines, and internal design processes.

• Champion the integration of external design thinking, actively researching and introducing emerging trends, tools, and techniques to keep Nearmap's creative output at the forefront of the industry.

📝 Enhancement Note: The responsibility to "use campaign performance data to sharpen creative decisions" and "manage external designers" indicates a need for project management, analytical thinking, and vendor management skills, which are crucial in operations. The directive to "push Nearmap's visual identity forward; templates, guidelines, process, all of it" underscores a mandate for process improvement and standardization, core tenets of operations roles.

🎓 Skills & Qualifications

Education: University degree in Design, Marketing, Communications, or equivalent professional experience.

Experience: 5+ years of demonstrated experience designing and executing integrated marketing campaigns across digital, print, and social media platforms, with a preference for global scope.

Required Skills:

• Design Leadership: Proven ability to lead creative projects, improve briefs, challenge concepts thoughtfully, and make well-reasoned design decisions.

• Brand Identity Management: Expertise in developing, maintaining, and evolving comprehensive brand guidelines to ensure consistency and brand integrity across all touchpoints.

• Integrated Campaign Design: Extensive experience creating visual assets for diverse marketing channels, including digital ads, social media, print collateral, and event materials.

• Design Software Proficiency: Expert-level skills in Figma, Adobe Creative Cloud (Photoshop, Illustrator, InDesign), and Canva.

• Motion Design & Storyboarding: Competency in creating dynamic visual content, including motion graphics and storyboarding for video or animated assets.

• Core Design Fundamentals: Strong command of typography, color theory, layout principles, and visual hierarchy to create aesthetically pleasing and effective designs.

• Project & Vendor Management: Proven ability to manage multiple complex projects simultaneously and effectively manage external designers and agencies.

• Cross-functional Communication: Excellent interpersonal and communication skills, with a demonstrated ability to build strong relationships and collaborate effectively with diverse teams.

Preferred Skills:

• Global campaign design experience.

• Familiarity with Nearmap's geospatial technology and its applications.

• Experience building bridges between Brand Design and Product Design.

• Understanding of SEO best practices as they relate to visual content.

📝 Enhancement Note: The requirement for "5+ years of demonstrated experience designing and executing integrated marketing campaigns across digital, print, and social (global scope preferred)" and "Proficiency in Figma, Adobe Creative Cloud, and Canva" are standard for a senior creative role. The emphasis on "campaign performance data to sharpen creative decisions" and "manage external contributors" implies a need for data literacy and project/vendor management skills, which are critical in operations. The mention of "building the bridge between brand and Product Design" suggests a strategic, cross-functional operational mindset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Case Studies: Showcase 2-3 comprehensive case studies of integrated marketing campaigns you have led or significantly contributed to, detailing the objective, your role, creative execution, and measurable outcomes.

• Brand Guideline Application: Include examples demonstrating your ability to develop, apply, and maintain brand guidelines, showing how you ensured consistency across various assets and platforms.

• Digital & Print Asset Diversity: Present a range of digital assets (e.g., web banners, social ads, email graphics) and print collateral (e.g., brochures, event booths) that highlight your versatility.

• Motion Design/Storyboarding Samples: Provide examples of motion graphics or storyboards that illustrate your capabilities in creating dynamic visual content.

• Process & Collaboration: Briefly describe your design process, including how you approach briefing, ideation, feedback incorporation, and collaboration with stakeholders and external partners.

Process Documentation:

• Demonstrate an understanding of how to document and refine design processes for efficiency, including workflow optimization for asset creation and campaign deployment.

• Showcase examples of how you've contributed to or maintained design system components, templates, or style guides to ensure scalability and consistency.

📝 Enhancement Note: The emphasis on "campaign performance data" and "managing external contributors" suggests that a portfolio demonstrating not just creative output but also process and results is crucial. Highlighting how design impacts business objectives and how efficient processes were used to achieve those results will be key. The requirement to "push Nearmap's visual identity forward; templates, guidelines, process, all of it" means the portfolio should ideally show initiative in process improvement.

💵 Compensation & Benefits

Salary Range: For a Senior Creative Designer in Sydney, Australia, with 5-10 years of experience, the estimated salary range is AUD $100,000 - $140,000 annually. This estimate is based on industry benchmarks for senior creative roles in major Australian cities, considering the company's industry (Technology/Geospatial) and the hybrid work model.

Benefits:

• Annual Leave: Standard entitlement for employees in Australia.

• YOU Days: Four additional "YOU" days off per year for personal time and well-being.

• Company-Sponsored Volunteering Days: Opportunities to contribute to the community.

• Generous Parental Leave: Comprehensive policies for new parents.

• Work from Overseas Policy: Ability to work from an approved list of global cities.

• Discounted Private Health Insurance: Access to subsidized health insurance plans.

• Wellbeing & Technology Allowance: Financial support for personal well-being and technology needs.

• Annual Flu Vaccinations: On-site or subsidized vaccinations.

• Hybrid Work Flexibility: Combination of in-office and remote work.

• In-office Lunch: Provided twice weekly (Tuesdays and Thursdays) at the Sydney CBD office.

• Stocked Kitchen: Access to snacks and refreshments.

• Nearmap Subscription: Free access to the company's core product.

• Showers: Facilities available for cycling commuters or gym-goers.

Working Hours: Standard full-time hours, typically around 40 hours per week, with a hybrid arrangement allowing for flexibility.

📝 Enhancement Note: Salary estimation is based on general market data for similar roles in Sydney. The specific benefits listed are extracted directly from the job posting and highlight Nearmap's commitment to employee well-being and work-life balance, which can be attractive to operations professionals seeking a supportive environment. The "Work from Overseas Policy" and "Hybrid flexibility" are significant perks that can appeal to individuals who value autonomy and global exposure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Property Intelligence / Geospatial Technology. Nearmap operates at the intersection of technology, data analytics, and the built environment, providing high-resolution aerial imagery and AI-driven insights to professionals in planning, construction, insurance, and government sectors. This industry demands precision, innovation, and a deep understanding of complex data.

Company Size: Nearmap is a publicly traded company with a significant global presence, employing hundreds to thousands of individuals. This scale suggests established processes, cross-functional teams, and opportunities for structured career development, while still retaining an agile and innovative spirit.

Founded: Nearmap was founded in 2008, indicating a mature company with a proven track record in its field. This longevity suggests stability, established market position, and a history of adapting to technological advancements and market demands.

Team Structure:

• The Senior Creative Designer will likely be part of the Brand and Content team, working closely with Marketing leadership.

• This role requires significant collaboration with Growth Marketing, GTM teams across different regions, and Product Design.

• The reporting structure likely involves reporting to a Brand Director or Head of Marketing, with direct collaboration across various departments. Methodology:

• Data-Driven Creativity: The role emphasizes using campaign performance data to inform creative decisions, indicating a data-informed approach to marketing and design.

• Process Optimization: There's a clear mandate to improve design templates, guidelines, and processes, aligning with operational efficiency principles.

• Agile & Collaborative: The company culture is described as fast-paced, smart, and adaptive, with a focus on inclusivity and collaboration, suggesting an agile operational environment.

Company Website: https://www.nearmap.com/

📝 Enhancement Note: Nearmap's industry in "Property Intelligence" and "Geospatial Technology" means that design work will likely need to translate complex technical information and data into understandable and compelling visuals. The company's size and age suggest a blend of established operational frameworks and a dynamic, forward-thinking culture. The emphasis on collaboration with GTM and Product Design points to an integrated operational approach across departments.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior position, indicating a level of expertise and autonomy beyond entry-level or mid-level designers. It suggests responsibility for leading projects, mentoring junior team members (even if indirectly through setting standards), and contributing strategically to brand direction. For operations professionals, this level often means taking ownership of specific processes or functional areas within the broader GTM or marketing operations.

Reporting Structure: The Senior Creative Designer will likely report into a Brand or Marketing leadership role, but will have extensive dotted-line reporting or collaborative relationships with regional marketing leads, GTM strategists, and Product Design teams. This structure requires strong influence and communication skills to align diverse stakeholders on creative vision and execution.

Operations Impact: The role directly impacts revenue and business decisions by:

• Driving Brand Awareness & Engagement: High-quality creative assets are crucial for capturing audience attention and building brand recognition, which directly supports lead generation and customer acquisition efforts.

• Supporting GTM Strategies: Design assets are essential components of go-to-market campaigns, directly influencing their effectiveness and reach.

• Enhancing Customer Perception: A strong, consistent visual identity builds trust and credibility, positively influencing customer perception and loyalty.

• Informing Product Adoption: By bridging brand and product design, the role can help ensure visual consistency that aids in the understanding and adoption of Nearmap's geospatial tools.

Growth Opportunities:

• Design Leadership Expansion: Potential to grow into a Creative Director role, managing larger teams and broader creative strategies, or specializing in areas like Brand Architecture or Design Systems at a more strategic level.

• Operations Specialization: Opportunity to deepen involvement in marketing operations, campaign management, or MarTech integration by leveraging design insights to improve operational workflows and campaign performance measurement.

• Cross-functional Leadership: Potential to lead cross-functional initiatives that bridge design, marketing, product, and sales enablement, developing broader strategic and operational leadership skills.

• Industry Expertise Development: Deeper immersion in the property intelligence and geospatial technology sector, understanding its unique visual communication challenges and opportunities.

📝 Enhancement Note: The "Senior" designation implies a path towards more strategic operations roles, such as Marketing Operations Manager or Campaign Operations Lead, where design execution is integrated with broader GTM strategy and operational efficiency. The emphasis on data-driven decisions and process improvement directly aligns with the core functions of operations.

🌐 Work Environment

Office Type: Nearmap operates a hybrid work model, suggesting a blend of in-office collaboration and remote work flexibility. The Sydney CBD office is likely a modern, professional workspace designed to foster collaboration and innovation.

Office Location(s): The primary office mentioned is at 100 Barangaroo Avenue, Barangaroo, Sydney, NSW 2000, Australia. Barangaroo is a prominent business district in Sydney, offering excellent accessibility and a vibrant professional environment.

Workspace Context:

• Collaborative Hub: The office environment is designed to facilitate teamwork, with opportunities for in-person brainstorming, feedback sessions, and team building. The in-office lunch program further encourages interaction.

• Tool & Technology Access: Employees will have access to necessary design software (Figma, Adobe Creative Cloud, Canva) and potentially other collaboration tools. The "Wellbeing and technology allowance" suggests support for personal tech setups.

• Cross-functional Interaction: The hybrid model and emphasis on collaboration mean ample opportunities to interact with colleagues from marketing, GTM, product, and other departments, fostering a dynamic and interconnected work experience.

Work Schedule: The role is full-time, with a hybrid arrangement. This typically means a set number of days in the office (likely 2 days as per AI data) and the remainder remote. This structure allows for focused individual work while maintaining team cohesion and in-person collaboration.

📝 Enhancement Note: The hybrid nature of the role, with specific in-office days, is a key operational consideration for employees. It implies a need for structured planning to maximize in-office collaboration and efficient use of remote work time for focused tasks. The office location in a major business hub like Barangaroo suggests a professional and well-resourced work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the Senior Creative Designer requirements. Be prepared to articulate your experience with integrated campaigns and brand leadership.

• Creative Assessment/Case Study: You may be asked to complete a design challenge or present a detailed case study from your portfolio. This will focus on your ability to translate briefs into effective designs, manage processes, and use data to inform decisions. Focus on showing your problem-solving approach and how you drive measurable results.

• Stakeholder Interviews: Interviews with members of the Brand, Marketing, and potentially GTM or Product teams. These will assess your collaboration style, communication skills, and ability to integrate brand vision with business objectives.

• Final Interview: Typically with senior leadership to discuss overall fit, strategic thinking, and long-term potential within Nearmap.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize integrated campaigns that demonstrate end-to-end execution and measurable impact.

• Showcase Process & Rationale: For each project, don't just show the final assets. Explain the brief, your strategic approach, the design decisions you made (and why), and the results achieved. Use data where possible.

• Highlight Brand Stewardship: Include examples of how you've managed brand guidelines, evolved visual identities, or ensured consistency across multiple platforms.

• Demonstrate Operations Acumen: If possible, subtly highlight aspects of project management, vendor collaboration, or how your design work directly supported marketing/GTM objectives and performance.

• Prepare for Presentation: Be ready to walk through your portfolio confidently, articulating your contributions and insights clearly and concisely.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly analyze the brief, ask clarifying questions, and ensure you understand the objectives and target audience.

• Focus on Problem-Solving: Demonstrate your ability to think critically, propose creative solutions, and justify your design choices with sound reasoning.

• Consider the Operations Angle: Think about how your proposed solution would be implemented, scaled, and measured within a marketing or GTM context.

• Time Management: Practice completing design tasks within a given timeframe, as this is often a critical factor in timed challenges.

📝 Enhancement Note: The emphasis on "campaign performance data," "managing external contributors," and "improving processes" suggests that interviewers will look for more than just aesthetic talent. Candidates should be prepared to discuss the operational aspects of their design work – how they manage projects, collaborate efficiently, and contribute to measurable business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and potentially design system development. Proficiency in creating components, auto-layout, and interactive prototypes is expected.

• Adobe Creative Cloud: Mastery of Photoshop for image manipulation, Illustrator for vector graphics and logos, and InDesign for print layout and brand collateral.

• Canva: Utilized for rapid asset creation, social media graphics, and potentially for empowering non-designers within the organization.

Analytics & Reporting:

• While not a primary design tool, familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) and their insights, especially regarding campaign performance, is crucial for data-driven decision-making.

• Understanding how to interpret data visualizations and reports to inform creative strategy. CRM & Automation:

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is beneficial for understanding how design assets are deployed within marketing campaigns and how they contribute to lead generation and nurturing funnels.

• Understanding of how design integrates with digital advertising platforms and social media management tools.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Cloud, and Canva highlights the core technical requirements. The "operations" angle comes into play with the understanding of how these tools integrate with marketing campaigns, analytics, and potentially CRM/automation platforms to drive business results. The ability to leverage these tools efficiently and collaboratively is a key operational skill.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working together across teams (Brand, Marketing, GTM, Product) to achieve shared goals. This involves open communication, active listening, and a willingness to support colleagues.

• Data-Driven Decision Making: Valuing insights derived from campaign performance and user behavior to guide creative direction, moving beyond subjective preferences to objective impact.

• Continuous Improvement: A proactive approach to refining processes, templates, and guidelines to enhance efficiency, consistency, and overall creative output.

• Customer Centricity: Ensuring that all design efforts are focused on resonating with and serving the needs of Nearmap's target audiences.

• Innovation & Curiosity: Encouraging exploration of new design trends, tools, and techniques to keep Nearmap's brand fresh and competitive.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with individuals from diverse backgrounds and departments, requiring clear communication and the ability to translate design concepts into terms understandable by non-designers.

• Feedback-Rich Environment: The culture likely embraces constructive feedback as a means to elevate creative work and improve processes.

• Proactive Engagement: A willingness to initiate discussions, offer creative solutions, and actively participate in team and cross-functional meetings.

📝 Enhancement Note: The values of "Collaboration," "Data-Driven Decision Making," and "Continuous Improvement" are directly applicable to operations roles. This Senior Creative Designer role is expected to embody these values, contributing to a more efficient and effective marketing and GTM operation through their design leadership.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Consistency with Regional Nuances: Ensuring a unified brand identity across diverse global markets while allowing for necessary localization and cultural relevance.

• Translating Complex Data into Accessible Design: Visually communicating sophisticated geospatial data and AI-driven analytics in a way that is easily understood and engaging for target audiences.

• Pace of Change: Keeping up with rapidly evolving design trends, tools, and marketing technologies while maintaining brand integrity and strategic focus.

• Managing Multiple Stakeholders: Navigating the needs and expectations of various internal teams (Marketing, GTM, Product) and external partners to deliver cohesive creative solutions.

Learning & Development Opportunities:

• Deep Dive into Geospatial Technology: Gaining specialized knowledge in Nearmap's core business, which can inform more targeted and effective design strategies.

• Advanced Creative Skills: Opportunities to hone skills in motion graphics, interactive design, or potentially explore emerging areas like AR/VR design relevant to geospatial data visualization.

• Marketing Operations Integration: Developing a stronger understanding of marketing campaign operations, MarTech stacks, and how design contributes to broader GTM performance metrics.

• Leadership Development: Growing into a more strategic leadership role, influencing brand direction and potentially mentoring junior designers or leading specific creative operations initiatives.

📝 Enhancement Note: The challenges highlight the need for strong problem-solving and adaptability, qualities essential in operations. The growth opportunities in "Marketing Operations Integration" and "Leadership Development" point towards potential career paths that leverage design expertise within a broader operational framework.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used campaign performance data to significantly alter a creative direction. What was the outcome?" (Focus on data analysis, iterative design, and measurable impact.)

• "How do you approach managing external designers or agencies to ensure brand consistency and quality? Walk us through your process." (Highlight project management, briefing, feedback loops, and quality control.)

• "Nearmap deals with complex geospatial data. How would you approach designing a campaign asset that simplifies this information for a non-technical audience?" (Showcase your ability to translate complex ideas, strategic thinking, and audience empathy.)

• "How do you balance maintaining strict brand guidelines with the need to innovate and push creative boundaries?" (Demonstrate understanding of brand governance and creative problem-solving.) Company & Culture Questions:

• "What interests you about Nearmap's mission and its role in property intelligence?" (Research Nearmap's market position, key clients, and recent innovations.)

• "How do you contribute to fostering a collaborative and inclusive team environment?" (Share examples of your teamwork and communication style.)

• "How do you stay current with design trends and emerging technologies, and how do you integrate them into your work?" (Show curiosity and a proactive learning approach.) Portfolio Presentation Strategy:

• Structure for Impact: Begin with your strongest campaign case study that demonstrates end-to-end ownership and results.

• Tell a Story: For each project, narrate the problem, your solution, and the outcome. Use visuals effectively but ensure your verbal explanation adds context and strategic insight.

• Quantify Results: Whenever possible, present metrics that demonstrate the success of your designs (e.g., increased click-through rates, engagement, conversions, brand recall).

• Highlight Process & Collaboration: Briefly explain your workflow, how you collaborated with stakeholders, and how you managed feedback or external resources.

• Connect to Nearmap: Conclude by explaining how your skills and approach align with Nearmap's brand, values, and business objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also operational thinking. Questions will likely probe how you manage projects, collaborate, use data, and contribute to business objectives, reflecting the operational demands of a senior role in a GTM context.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Portfolio Customization: Tailor your portfolio to highlight integrated marketing campaigns, brand guideline management, and your ability to translate complex information into compelling visuals. Showcase projects with measurable outcomes.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, proficiency in required design software (Figma, Adobe CC, Canva), and any experience with global campaigns or managing external contributors. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic thinking, and how you leverage data to drive creative decisions. Prepare specific examples for behavioral questions and be ready to present your portfolio confidently.

• Company Research: Familiarize yourself with Nearmap's products, target markets, and recent marketing initiatives. Understand their value proposition in the property intelligence and geospatial technology sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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