Senior Content Designer

📍 Job Overview

Job Title: Senior Content Designer

Company: Ibotta

Location: Denver, Colorado, United States

Job Type: Full-Time

Category: UX/Content Design

Date Posted: 2026-09-11

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Drive the strategic direction and execution of content design for complex, ambiguous product areas, spanning both B2B and consumer domains.

• Establish and evolve scalable content standards, voice and tone guidelines, and reusable patterns to ensure consistency across product surfaces and teams.

• Leverage behavioral data and user research to rigorously test content decisions, iterating based on evidence and expertise to enhance user experience.

• Proactively identify content gaps and opportunities, contributing to a culture of continuous improvement within the product development lifecycle.

• Elevate the overall quality of product content by providing constructive feedback and mentorship to UX, product management, and engineering team members.

📝 Enhancement Note: This role is positioned as a senior contributor responsible for not only hands-on content design but also for establishing and scaling content systems and best practices. The emphasis on "complex, ambiguous product areas" and "B2B and consumer domains" suggests a need for strategic thinking and the ability to navigate multifaceted product challenges.

📈 Primary Responsibilities

• Own the end-to-end content design process for critical product features, ensuring clarity, conciseness, and user-centricity from ideation to implementation.

• Develop and maintain a comprehensive content style guide, voice and tone guidelines, and a library of reusable content patterns to ensure brand consistency and streamline design efforts.

• Collaborate closely with UX Researchers to plan and execute content testing, analyze user feedback, and translate insights into actionable content improvements.

• Partner with Product Managers and Product Designers to define content requirements, integrate content into user flows, and ensure content aligns with product strategy and business objectives.

• Advocate for content design best practices, evangelizing its value to cross-functional teams and contributing to the growth and maturity of the UX discipline at Ibotta.

• Contribute to the development and implementation of AI tools for content generation and refinement, ensuring ethical use and quality control.

📝 Enhancement Note: The responsibilities highlight a blend of strategic system-building ("establish and evolve content standards," "scale across squads") and tactical execution ("end-to-end content design," "rolling up your sleeves on high-visibility product work"). The expectation to "raise the quality bar" implies a mentorship or leadership component within the content design function.

🎓 Skills & Qualifications

Education: Bachelor's degree in English, Communications, Journalism, Human-Centered Design, a related field, or equivalent professional experience.

Experience: 4 to 6 years of experience in content design, UX writing, content strategy, or a closely related field. Experience within a consumer-facing tech product or a marketplace/platform environment is highly preferred.

Required Skills:

• Proven expertise in end-to-end content design, encompassing user flows, UI copy, microcopy, and error messaging.

• Demonstrated ability to develop and implement content systems, style guides, and governance frameworks across multiple products or teams.

• Strong understanding of user research methodologies and the ability to use behavioral data to inform and validate content decisions.

• Excellent written and verbal communication skills, with a proven ability to articulate complex ideas and present content strategies to diverse stakeholder groups.

• Proficiency in design and prototyping tools such as Figma.

• Experience with collaboration and documentation tools like Jira and Confluence for workflow management and knowledge sharing.

• A systems-thinking approach to problem-solving, with the capacity to design scalable and maintainable content solutions.

• Deep user empathy and a proactive approach to identifying and addressing user pain points through content. Preferred Skills:

• Experience with conversational design principles and application.

• Familiarity with AI tools such as Claude Code or OpenAI Codex for content generation and analysis.

• Experience in performance marketing platforms or digital promotion environments.

• Ability to contribute to and refine AI-assisted content creation workflows.

📝 Enhancement Note: The experience requirement of 4-6 years for a "Senior" title aligns with industry standards, suggesting a need for demonstrated impact and leadership potential. The emphasis on "B2B and consumer domains" and "marketplace/platform environment" indicates a preference for candidates who can navigate complex business models and diverse user needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing end-to-end content design projects, clearly detailing your problem-solving process, design rationale, and iterative improvements.

• Demonstrations of polished UI copy and microcopy across various product interfaces, highlighting attention to detail and brand voice.

• Case studies that articulate a measurable impact on user experience or business metrics, supported by data or user research findings.

• Examples of how you've established or scaled content systems, style guides, or governance frameworks, illustrating your strategic thinking and systems approach. Process Documentation:

• Evidence of your content design workflow, from initial research and ideation through to content implementation, testing, and iteration.

• Documentation of how you have collaborated with cross-functional teams (Product Design, PM, Engineering, Research) to integrate content effectively.

• Examples of how you have used user research and behavioral data to inform and validate content decisions, and how these insights were translated into product improvements.

📝 Enhancement Note: The portfolio requirements are central to this role, emphasizing not just the final output but the "writing process" and "problem-solving skills." The request for "measurable impact" and "systems approach" indicates a need for candidates who can demonstrate strategic contribution beyond individual feature work.

💵 Compensation & Benefits

Salary Range: $131,000 - $153,000 USD per year.

Benefits:

• Comprehensive medical, dental, and vision insurance.

• Lifestyle Spending Account for personal wellness and development.

• Employee Stock Purchase Program (ESPP) to foster ownership.

• 401k match for retirement savings.

• Flexible time off policy to support work-life balance.

• Relocation bonus to assist with moving to Denver.

• Paid parking at the Denver office.

• On-site snacks and occasional meals provided at the Denver office.

Working Hours: Approximately 40 hours per week, with a hybrid work arrangement requiring 3 days in office (Tuesday, Wednesday, Thursday) in Denver, Colorado.

📝 Enhancement Note: The salary range provided is specific to the US labor market. The inclusion of a relocation bonus and office perks suggests the company is investing in attracting talent to its Denver hub. The hybrid model is clearly defined with specific in-office days.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing Platform, E-commerce Technology, Retail Tech. Ibotta operates at the intersection of retail, technology, and consumer behavior, providing a unique environment for content designers to influence how millions of shoppers engage with brands and make purchasing decisions.

Company Size: Ibotta is a publicly traded company (NYSE: IBTA) with a significant employee base, indicating a structured yet dynamic environment with opportunities for both individual contribution and impact within a larger organization.

Founded: Founded in 2012, Ibotta has a history of innovation, evidenced by being one of the largest tech IPOs from Colorado. This suggests a culture that values growth, adaptability, and a forward-thinking approach to the evolving retail landscape.

Team Structure:

• The Senior Content Designer will report to the Director of UX Research, indicating a strong emphasis on user-centered design and data-informed decision-making.

• Collaboration will be extensive across Product Management, Product Design, UX Research, and Engineering teams, requiring strong cross-functional partnership skills.

• The role has the potential to influence content practices across multiple squads and product surfaces, suggesting a decentralized yet coordinated approach to product development. Methodology:

• Data-driven decision-making is a core tenet, utilizing behavioral data and user research to validate content strategies and product enhancements.

• A systems-thinking approach is encouraged, focusing on building scalable content standards and reusable patterns rather than one-off solutions.

• Iterative design and continuous improvement are key, with a focus on pressure-testing content and refining based on evidence.

Company Website: https://ibotta.com/

📝 Enhancement Note: Ibotta's positioning as a performance marketing platform for brands and consumers highlights the dual nature of the content design work – serving both business objectives and user needs. The company's growth trajectory and tech IPO status suggest a fast-paced, innovative environment.

📈 Career & Growth Analysis

Operations Career Level: Senior Content Designer. This level implies a significant degree of autonomy, ownership over complex projects, and the ability to influence team and company-wide processes. It suggests a transition from individual contributor executing tasks to a role that shapes strategy and mentors others.

Reporting Structure: Reporting to the Director of UX Research places the role within a strong user-centric framework, emphasizing the strategic importance of content in understanding and serving user needs. This also suggests opportunities to learn from and contribute to UX research best practices.

Operations Impact: The Senior Content Designer will directly impact user engagement, product adoption, and conversion rates through clear, effective, and persuasive content. Their work will influence how millions of users interact with Ibotta's platform, affecting both consumer savings and brand client success metrics, thereby contributing significantly to the company's overall performance marketing goals.

Growth Opportunities:

• Content Systems Leadership: Opportunity to lead the development and scaling of content systems, style guides, and best practices across the organization, potentially evolving into a Content Design Lead or Manager role.

• Cross-Functional Specialization: Deepen expertise in specific product areas (e.g., B2B platform features, consumer-facing loyalty programs) or specialize in emerging areas like AI-assisted content creation and conversational design.

• Strategic Influence: Grow influence in product strategy discussions by demonstrating the impact of content on user behavior and business outcomes, potentially leading to product management or strategy adjacent roles.

📝 Enhancement Note: The "Senior" title, coupled with reporting to UX Research, suggests a path for growth into specialized content strategy leadership or broader product strategy roles, emphasizing the strategic value of content design within Ibotta.

🌐 Work Environment

Office Type: Hybrid work model requiring 3 days per week in the Denver office (Tuesday, Wednesday, Thursday). This aims to balance the flexibility of remote work with the benefits of in-person collaboration, team building, and spontaneous idea exchange.

Office Location(s): Denver, Colorado. The company offers a relocation bonus for candidates not currently residing in Denver, indicating a commitment to building a strong local team.

Workspace Context:

• The Denver office environment likely offers collaborative spaces designed to foster interaction between product, design, research, and engineering teams.

• Access to necessary tools and technology, including design software (Figma) and collaboration platforms (Jira, Confluence), will be standard.

• Opportunities for informal "water cooler" conversations and structured team meetings will facilitate knowledge sharing and problem-solving, crucial for complex content design challenges.

Work Schedule: Standard professional work hours are expected, aligning with the 40-hour work week. The hybrid schedule allows for dedicated focus time at home and collaborative time in the office, supporting efficient workflow management and project delivery.

📝 Enhancement Note: The hybrid model and relocation bonus signal an investment in creating a connected and collaborative team environment within the physical office space, while still offering remote flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review your application and resume, focusing on experience, required skills, and portfolio relevance.

• Hiring Manager Interview: A discussion with the Director of UX Research or a senior design lead to assess your experience, approach to content design, and alignment with team needs. Expect questions about your portfolio and past projects.

• Portfolio Presentation & Design Exercise: A session where you present your portfolio, detailing your process, decision-making, and impact. This may be followed by a practical content design exercise or a case study discussion related to Ibotta's products.

• Cross-Functional Interviews: Meetings with Product Managers, Product Designers, and potentially Engineers to evaluate your collaboration skills, ability to articulate content strategy, and how you integrate into a cross-functional team.

• Final Interview: Potentially a meeting with a more senior leader (e.g., VP of Product/Design) to discuss strategic thinking, leadership potential, and overall cultural fit.

Portfolio Review Tips:

• Structure is Key: Organize your portfolio logically, with clear case studies for 3-5 of your most relevant projects. Each case study should outline the problem, your role and process, the solutions you designed, and the measurable outcomes.

• Showcase Your Process: Don't just present final designs; explain how you arrived at them. Detail your research, ideation, content strategy, iteration, and collaboration methods. Visual aids like user flows, wireframes, and content matrices are beneficial.

• Quantify Impact: Wherever possible, use data (user research findings, A/B test results, engagement metrics) to demonstrate the positive impact of your content design work. If exact numbers aren't available, articulate the expected impact and the rationale behind it.

• Highlight Systems Thinking: Emphasize projects where you developed or contributed to content systems, style guides, or reusable patterns. This is a key requirement for this senior role.

• Tailor to Ibotta: Research Ibotta's products and user base. Be prepared to discuss how your skills and experience align with their mission and challenges.

Challenge Preparation:

• Anticipate Content Audits/Critiques: Be ready to analyze existing product content and suggest improvements, focusing on clarity, consistency, and user experience.

• Practice Problem-Solving Scenarios: Prepare to walk through how you would approach designing content for a new feature or redesigning content for an existing one, considering B2B and consumer user needs.

• Articulate Voice & Tone: Be ready to discuss how you define and apply brand voice and tone, and how you ensure consistency across different touchpoints.

• Consider AI Integration: Given the mention of AI tools, think about how you would leverage AI in your content design process, what guardrails you would implement, and how you would maintain quality and ethical standards.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating end-to-end content design work" and "measurable impact" suggests that candidates should prepare detailed case studies that highlight their strategic thinking and ability to drive results through content. The mention of AI tools indicates that familiarity or a forward-thinking perspective on their application will be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for design, prototyping, and collaboration on UI elements and user flows. Proficiency is expected for creating and presenting content designs within the product development context.

• Jira: Key for project management, task tracking, and workflow management, enabling collaboration and visibility across product development teams.

• Confluence: Used for documentation, knowledge sharing, and maintaining project records, including content strategy documents, style guides, and research findings.

Analytics & Reporting:

• While not explicitly listed as primary tools for the Senior Content Designer, familiarity with analytics platforms (e.g., Amplitude, Google Analytics) or data visualization tools (e.g., Tableau) would be beneficial for understanding user behavior and measuring content impact.

• Experience with behavioral data analysis is a requirement, suggesting the use of internal or external tools to access and interpret user interaction data. CRM & Automation:

• Not directly specified as core tools for this role, but understanding the customer journey within a CRM context could be advantageous, especially given Ibotta's B2B and consumer focus.

• Awareness of AI tools like Claude Code and OpenAI Codex is listed, indicating potential exploration or integration of AI in content creation or analysis workflows.

📝 Enhancement Note: The explicit mention of Figma, Jira, and Confluence points to the core collaboration and design stack. The requirement for "behavioral data" and "AI tools" suggests that candidates should be comfortable working with data insights and have an awareness of emerging technologies in content creation.

👥 Team Culture & Values

Operations Values: Ibotta's Core Values are central to the team culture:

• Integrity: Upholding ethical standards in all interactions and decisions, particularly concerning user data and brand partnerships.

• Boldness: Encouraging innovative thinking and taking calculated risks to drive product and business growth.

• Ownership: Taking responsibility for outcomes and proactively driving projects to completion.

• Teamwork: Collaborating effectively across disciplines and supporting colleagues to achieve shared goals.

• Transparency: Open communication and sharing information to foster trust and alignment.

• A Good Idea Can Come from Anywhere: Valuing diverse perspectives and encouraging contributions from all team members, regardless of role or seniority.

Collaboration Style:

• Highly collaborative, with a strong emphasis on cross-functional partnerships between content design, product management, product design, UX research, and engineering.

• A culture that values constructive feedback and iterative improvement, where content decisions are pressure-tested with data and user insights.

• Emphasis on evangelizing the value of content design and empowering others to contribute to content quality.

📝 Enhancement Note: The explicit listing of Ibotta's Core Values provides a clear framework for understanding expected behaviors and cultural fit. The emphasis on "A Good Idea Can Come from Anywhere" suggests an inclusive and open environment for innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Tackling complex and ambiguous product areas requires strong problem-solving skills and the ability to define clear content strategies in uncharted territory.

• Scaling Content Systems: Developing and maintaining scalable content standards and reusable patterns across a growing product suite and multiple teams presents an ongoing challenge that requires strategic planning and governance.

• Balancing B2B and Consumer Needs: Designing content that effectively serves both brand clients (B2B) and millions of individual shoppers (consumer) requires a nuanced understanding of different user motivations and goals.

• Integrating Emerging Technologies: Staying abreast of and strategically integrating AI tools into the content design workflow while maintaining quality and ethical standards will be an evolving challenge.

Learning & Development Opportunities:

• Content Strategy Leadership: Opportunities to lead the strategic direction of content design, influencing product roadmaps and company-wide content initiatives.

• System Design Expertise: Deepen skills in designing and implementing scalable content systems, potentially becoming a subject matter expert in this area.

• Cross-Functional Acumen: Develop a deeper understanding of product management, engineering, and marketing functions through close collaboration.

• Industry Trends: Exposure to the performance marketing and e-commerce tech landscape, including emerging trends in AI, conversational design, and user engagement strategies.

📝 Enhancement Note: The challenges highlight the need for a candidate who is not only a skilled practitioner but also a strategic thinker capable of navigating complexity and driving scalable solutions. The growth opportunities point towards leadership and specialization within the content design domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned end-to-end content design for a complex product area. What was your process, what challenges did you face, and what was the outcome?" (Focus on demonstrating your systematic approach, problem-solving, and impact.)

• "How would you approach establishing or scaling content standards and voice/tone guidelines for a growing product organization? What are the key considerations?" (Prepare to discuss governance, collaboration, and adoption strategies.)

• "Tell me about a time you used behavioral data or user research to significantly influence a content decision. What was the insight, and how did you translate it into action?" (Highlight your data-informed approach and ability to advocate for user needs.) Company & Culture Questions:

• "How do you see your role contributing to Ibotta's mission to 'Make Every Purchase Rewarding'?" (Connect your content design skills to the company's core mission.)

• "Which of Ibotta's Core Values resonates most with you, and how have you demonstrated that value in your previous work?" (Be prepared to cite specific examples that align with Integrity, Boldness, Ownership, Teamwork, Transparency, or "A Good Idea Can Come from Anywhere.")

• "How do you ensure consistency in brand voice and tone across different product surfaces and user touchpoints?" (Demonstrate your understanding of brand consistency and your methods for achieving it.) Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, frame it as a narrative: the problem, your journey to the solution, and the impact. This makes it more engaging and memorable.

• Highlight Your Role: Clearly articulate your specific contributions, especially in team-based projects. Use "I" statements when discussing your individual actions and decisions.

• Show, Don't Just Tell: Use visuals (screenshots, wireframes, user flows, prototypes) to illustrate your process and the final content.

• Focus on Impact: Dedicate time to discussing the results of your work. Quantify improvements where possible, or articulate the qualitative benefits and learnings.

• Prepare for AI Questions: Be ready to discuss your thoughts on AI tools in content design, how you might use them responsibly, and what your concerns might be.

📝 Enhancement Note: Preparing concrete examples that align with Ibotta's core values and demonstrating a strategic, data-informed approach to content design will be crucial. Candidates should be ready to articulate their process and impact clearly and concisely.

📌 Application Steps

To apply for this Senior Content Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Curate Your Portfolio: Select 3-5 of your most impactful projects that demonstrate end-to-end content design, systems thinking, and measurable results. Ensure each case study clearly outlines the problem, your process, your solutions, and the outcomes.

• Tailor Your Resume: Highlight experience relevant to consumer-facing tech, marketplaces, content systems, user research, and collaboration with product teams. Use keywords from the job description to optimize for ATS.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on storytelling, your process, your specific contributions, and the impact of your work. Be ready to discuss your approach to B2B/consumer content and AI tools.

• Research Ibotta: Understand Ibotta's mission, products, and core values. Prepare to articulate how your skills and experience align with their business objectives and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.