Senior Content Designer

📍 Job Overview

Job Title: Senior Content Designer

Company: Humana

Location: Remote US

Job Type: Full time

Category: Content Design / UX Writing / Content Strategy

Date Posted: September 14, 2026

Experience Level: 5+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive content design and strategy for digital product areas within Humana's ecosystem, focusing on human-centered healthcare experiences.

• Partner with cross-functional teams (product management, design, research, engineering, legal, compliance) to translate complex, regulated healthcare information into clear, accessible digital content.

• Own the end-to-end content lifecycle for features and journeys, from discovery and research through creation, review, approval, QA, and optimization.

• Contribute to scalable content systems, including information architecture, content models, guidelines, and reusable patterns, to ensure consistency and quality across web, mobile, apps, and emerging digital surfaces.

📝 Enhancement Note: While the role title is "Senior Content Designer," the responsibilities and required experience strongly align with senior-level UX Writing, Content Strategy, and Information Architecture roles within a product development context. The emphasis on simplifying regulated healthcare information and contributing to content systems indicates a strategic, rather than purely execution-focused, role.

📈 Primary Responsibilities

• Lead content design efforts for product features and user journeys, leveraging user research, analytics, and content assessments (audits, inventories, touchpoint mapping) to inform strategic decisions.

• Translate complex research findings, stakeholder requirements, and user journey insights into clear, actionable, and user-friendly digital content experiences.

• Manage the full content lifecycle for assigned product areas, including content planning, creation, rigorous review processes, approval workflows, and quality assurance (QA).

• Simplify intricate and regulated healthcare information into plain language, ensuring clarity, accessibility, and compliance across user interface (UI) elements, microcopy, and multi-channel communications.

• Structure content strategically to enhance usability and findability, actively contributing to information architecture, navigation design, and taxonomy development.

• Collaborate closely with cross-functional partners including Product Management, Product Design, User Research, Engineering, Legal, and Compliance teams to ensure cohesive and compliant product development.

• Apply existing content guidelines, standards, and tools, while also contributing to their evolution to maintain consistency, quality, and brand voice across the digital ecosystem.

• Drive content optimization by analyzing performance metrics, Voice of Customer (VOC) data, and A/B testing results to continuously improve user engagement and task completion rates.

📝 Enhancement Note: The responsibilities highlight a blend of strategic planning, hands-on content creation, and cross-functional leadership. The emphasis on simplifying regulated information and contributing to content systems suggests a need for deep understanding of both user needs and business constraints within the healthcare industry.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in English, Communications, HCI, Design, or a related field is often preferred for senior-level content roles. Equivalent practical experience will also be strongly considered.

Experience: Minimum of 5 years of progressive experience in content design, UX writing, or content strategy, with a proven track record of owning content initiatives from initial discovery through delivery and ongoing optimization.

Required Skills:

• Demonstrated expertise in content design and UX writing, with a strong portfolio showcasing end-to-end product work and measurable impact.

• Exceptional writing, editing, and storytelling skills, with a proven ability to simplify complex, technical, or highly regulated information into clear, concise, and user-friendly language.

• Experience conducting comprehensive content audits, user research, and developing data-informed content strategies that align with business objectives and user needs.

• Solid understanding of information architecture principles, content structures (including taxonomies and content models), and best practices for content findability and usability.

• Familiarity with accessibility standards (e.g., WCAG) and brand/style guide application to ensure consistent and inclusive user experiences.

• Proven ability to collaborate effectively in cross-functional product teams, working closely with designers, researchers, product managers, and engineers.

• Experience navigating and adhering to regulatory compliance requirements, particularly within the healthcare sector (e.g., HIPAA, PHI). Preferred Skills:

• Previous experience working within the healthcare industry or other highly regulated sectors, providing a nuanced understanding of associated challenges and requirements.

• Familiarity with Search Engine Optimization (SEO) principles and content optimization techniques to improve organic search visibility and user engagement.

• Experience actively contributing to the development and maintenance of content guidelines, style guides, content templates, or content governance processes.

📝 Enhancement Note: The preferred qualifications strongly suggest that candidates with healthcare experience will have a significant advantage, given the complex and regulated nature of Humana's business. The emphasis on content systems and governance points to a need for strategic thinking beyond individual feature content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 3-5 distinct projects that demonstrate end-to-end content design and strategy work.

• Each project should clearly articulate the problem statement, your role and responsibilities, the process followed (research, design, iteration), and the specific content solutions implemented.

• Quantifiable results and measurable impact are crucial; include metrics, data analysis, or user feedback that demonstrates the success of your content interventions (e.g., improved conversion rates, reduced support calls, increased user satisfaction).

• Projects should highlight experience with simplifying complex or regulated information, particularly in digital product contexts.

• Inclusion of examples related to information architecture, navigation, microcopy, and UI text is highly recommended. Process Documentation:

• Demonstrate experience in conducting thorough content audits and inventories to assess existing content, identify gaps, and inform strategic planning.

• Showcase examples of user journey mapping and touchpoint analysis to understand the user experience and identify content opportunities.

• Provide evidence of developing and implementing content strategies that align with product goals, user needs, and business requirements.

• Include examples of content creation, review, and approval workflows within a regulated environment, highlighting collaboration with legal and compliance teams.

📝 Enhancement Note: The portfolio requirement is a critical component of the application process. Candidates should focus on demonstrating not just writing skills, but also strategic thinking, problem-solving abilities, and the capacity to measure and articulate the impact of their content work, especially within a regulated industry like healthcare.

💵 Compensation & Benefits

Salary Range: $86,300 - $118,700 per year.

This range reflects a good faith estimate for full-time employment in this role. Actual compensation will vary based on factors such as geographic location, demonstrated job-related skills, knowledge, experience, education, certifications, and the candidate's alignment with the role's requirements.

Benefits:

• Comprehensive Medical, Dental, and Vision insurance plans.

• 401(k) retirement savings plan with company contributions.

• Generous Paid Time Off (PTO), including company holidays and personal holidays.

• Paid parental and caregiver leave to support employees during significant life events.

• Short-term and Long-term Disability insurance for income protection.

• Life insurance coverage.

• Access to various other opportunities and benefits designed to support whole-person well-being.

Working Hours: 40 hours per week. While this is a remote role, occasional travel to Humana's offices for training or meetings may be required.

📝 Enhancement Note: The salary range provided is a standard estimate for a Senior Content Designer role in the US. Given the fully remote nature and the specific industry (healthcare), candidates in higher cost-of-living areas may expect compensation towards the upper end of the range, assuming they meet or exceed the experience and skill requirements. The benefits package is robust and typical for a large, established organization like Humana.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare. Humana is a leading U.S. healthcare company focused on making it easier for millions of people to achieve their best health through its insurance services and healthcare services (CenterWell). The company operates in a complex, regulated environment requiring a strong emphasis on compliance, data privacy (HIPAA, PHI), and user trust.

Company Size: Large enterprise (Humana is a publicly traded company with a significant number of employees, likely in the tens of thousands). This implies structured processes, established hierarchies, and a wide range of specialized roles. For operations professionals, this means opportunities for specialization, but also potentially longer decision-making cycles and a need to navigate organizational complexities.

Founded: Humana Inc. was founded in 1961, indicating a long-standing history and deep experience in the healthcare sector. This history suggests a mature organization with established best practices and a significant market presence.

Team Structure:

• The Senior Content Designer reports to the Director of Content Development, indicating a clear reporting line within a dedicated content function.

• The role is described as an "embedded partner within cross-functional teams," suggesting a matrixed structure where content designers work closely with Product Management, Product Design, Research, Engineering, Legal, and Compliance.

• The operations team likely includes specialists in various areas of digital product development, with content design playing a crucial role in user experience and communication. Methodology:

• Data-Driven Decisions: The role emphasizes using research, analytics, and VOC data to guide content strategy and optimization, reflecting a commitment to evidence-based approaches.

• Human-Centered Design: The core mission is to build human-centered experiences, prioritizing user needs, clarity, and ease of navigation, especially in the context of healthcare.

• Scalable Content Systems: A focus on contributing to reusable content patterns, guidelines, and information architecture points to a methodology aimed at efficiency, consistency, and scalability across a large digital ecosystem.

Company Website: https://www.humana.com/

📝 Enhancement Note: Humana's position as a large healthcare provider means that operational roles like Senior Content Designer are critical for ensuring clear communication and user trust in a highly regulated field. The company culture likely values precision, compliance, and a commitment to improving health outcomes.

📈 Career & Growth Analysis

Operations Career Level: Senior. This level signifies a mid-to-senior career stage, requiring independent work, strategic contribution, and the ability to mentor or guide more junior team members. The role involves owning significant features or product areas, influencing product decisions, and contributing to the evolution of content systems.

Reporting Structure: Reports to the Director of Content Development. This position offers exposure to senior leadership within the content function and likely provides opportunities to influence departmental strategy and best practices.

Operations Impact: The Senior Content Designer's work directly impacts user experience, comprehension of healthcare information, and confidence in navigating digital health services. This role is vital for enhancing user engagement, driving task completion, ensuring compliance, and ultimately contributing to Humana's mission of improving health outcomes by making healthcare more accessible and understandable.

Growth Opportunities:

• Content Leadership: Potential to advance into Lead Content Designer, Content Strategy Manager, or Director-level roles, focusing on team leadership, strategic vision, and cross-departmental influence.

• Specialization: Deepen expertise in specific areas such as healthcare content strategy, information architecture for complex domains, accessibility, or content governance.

• Cross-functional Mobility: Develop skills transferable to Product Management, UX Design leadership, or Program Management roles within Humana, leveraging a deep understanding of user experience and product development.

• Mentorship: Opportunity to mentor junior designers and contribute to the professional development of the content team.

📝 Enhancement Note: For operations professionals, a Senior Content Designer role at a company like Humana represents a solid career step. It offers the chance to work on impactful projects in a critical industry, develop specialized skills, and grow into leadership positions within either content or broader product development functions.

🌐 Work Environment

Office Type: Fully Remote. Employees work from their home offices.

Office Location(s): Remote across the United States. While the role is remote, occasional travel to Humana's offices may be required for training or meetings.

Workspace Context:

• Home Office Setup: Employees are expected to maintain a dedicated, interruption-free workspace to protect sensitive member information (PHI/HIPAA). Minimum internet speed requirements (25 Mbps download, 10 Mbps upload) are mandated, with the possibility of needing upgrades if business needs dictate.

• Technology Access: Likely provided with necessary software and access to Humana's digital tools and collaboration platforms. Access to internal design systems and content management tools will be essential.

• Collaboration: Expect frequent virtual collaboration using tools like Slack, Microsoft Teams, Zoom, and shared document platforms. Regular participation in virtual meetings, design critiques, and stakeholder reviews will be key.

Work Schedule: Standard 40-hour work week. While remote, adherence to core working hours for team collaboration and availability during business hours is expected. Flexibility may be possible, but dependent on team needs and manager approval.

📝 Enhancement Note: The "Work at Home Requirements" section is crucial for candidates. It highlights the need for a professional home office setup, reliable internet, and adherence to strict data privacy protocols, which are paramount in the healthcare industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, interest, and cultural fit.

• Hiring Manager Interview: Discussion with the Director of Content Development to delve into experience, approach to content design, and understanding of the role's strategic importance.

• Portfolio Review & Presentation: A dedicated session where candidates present their portfolio, walking through 1-2 key projects. This typically involves discussing the problem, your process, solutions, and quantifiable outcomes. Be prepared to articulate your strategic thinking and impact.

• Cross-functional Panel Interview: Interviews with potential collaborators from Product Management, Product Design, Research, and possibly Engineering or Legal/Compliance. This assesses teamwork, communication skills, and ability to integrate content into broader product development.

• Final Interview: May involve a discussion with a higher-level leader or a final assessment of strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to simplify complex information, drive strategy, and deliver measurable results, particularly in regulated environments.

• Tell a Story: For each project, clearly articulate the "why" (problem), the "what" (your role and solution), and the "so what" (impact and learnings). Use a clear narrative structure.

• Highlight Process: Emphasize your methodology – how you use research, data, and collaboration to arrive at your content solutions. Demonstrate your strategic thinking.

• Quantify Impact: Whenever possible, present data, metrics, or user feedback that proves the effectiveness of your content. Use specific examples of how your work improved user experience or business outcomes.

• Prepare for Questions: Anticipate questions about your decision-making process, how you handle conflicting feedback, how you collaborate with legal/compliance, and your experience with content systems.

Challenge Preparation:

• Some companies may include a take-home exercise or a live whiteboarding session focused on a content problem.

• Prepare to analyze a piece of existing content, identify areas for improvement, and propose revisions with clear rationale.

• Practice articulating your thought process for simplifying complex instructions or regulated language under time constraints.

• Be ready to discuss how you would approach content strategy for a new feature or product area within the healthcare context.

📝 Enhancement Note: The portfolio review is a critical gate. Candidates must be prepared to not only show their work but also to articulate the strategic thinking and measurable impact behind it, especially within the context of healthcare regulations and user needs.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Experience with various CMS platforms for managing digital content.

• Design & Prototyping Tools: Familiarity with tools like Figma, Sketch, Adobe XD for content placement within designs and wireframes.

• Collaboration Platforms: Proficiency in tools like Slack, Microsoft Teams, Jira, Confluence for team communication, project tracking, and documentation.

• Content Authoring Tools: Experience with specific authoring environments relevant to web and mobile content creation.

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics, Adobe Analytics for tracking user behavior, content performance, and conversion rates.

• User Feedback Tools: Experience with platforms for collecting and analyzing Voice of Customer (VOC) data, surveys, and usability testing feedback.

• A/B Testing Platforms: Knowledge of tools used for testing content variations to optimize performance.

CRM & Automation:

• CRM Systems: While not primary, awareness of how content impacts CRM workflows and customer journeys is beneficial.

• Content Optimization Tools: Familiarity with tools that aid in content analysis, SEO optimization, and performance tracking.

📝 Enhancement Note: While specific tools are not listed, the role implies proficiency in standard UX design and content workflow tools, along with a strong analytical mindset for data-driven optimization. Experience with enterprise-level CMS and collaboration suites is expected.

👥 Team Culture & Values

Operations Values:

• Human-Centered: A core value is prioritizing the needs and experiences of individuals navigating healthcare, making information clear and accessible.

• Integrity & Compliance: Given the healthcare industry, a strong emphasis on accuracy, adherence to regulations (HIPAA, PHI), and ethical communication is paramount.

• Collaboration: A culture of working closely with diverse teams to achieve shared goals, valuing input from all disciplines.

• Data-Driven Improvement: A commitment to using evidence (research, analytics) to inform decisions and drive continuous enhancement of user experiences.

• Clarity & Simplicity: A dedication to making complex information understandable, empowering users to make informed health decisions.

Collaboration Style:

• Embedded Partnership: The role is designed to be an integral part of cross-functional product teams, fostering deep collaboration and shared ownership.

• Iterative & Feedback-Oriented: Expect a culture that embraces iterative development, with regular feedback loops from peers, stakeholders, and users.

• Knowledge Sharing: A likely emphasis on sharing best practices, learnings, and contributing to collective knowledge through documentation and internal presentations.

📝 Enhancement Note: Humana's mission-driven nature in healthcare suggests a culture that values purpose, empathy, and diligent execution. Operations professionals will need to demonstrate strong ethical standards and a commitment to user well-being.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: The primary challenge is translating highly complex, regulated healthcare information into simple, accessible content that users can easily understand and act upon.

• Navigating Regulation: Balancing user needs with stringent legal and compliance requirements (HIPAA, PHI) requires careful attention to detail and robust review processes.

• Scale and Consistency: Ensuring content quality, consistency, and adherence to brand/style guidelines across a vast digital ecosystem with multiple product teams.

• Ambiguity: Thriving in an environment that may involve evolving product roadmaps, shifting priorities, and the need to define content strategies for new or ambiguous areas.

Learning & Development Opportunities:

• Healthcare Domain Expertise: Deepen understanding of healthcare terminology, patient journeys, and regulatory landscapes.

• Content Systems & Governance: Contribute to and learn about building scalable content models, design systems, and robust content governance frameworks.

• Advanced UX Craft: Hone skills in UX writing, information architecture, and user research interpretation.

• Cross-functional Leadership: Develop skills in influencing product strategy and leading content initiatives across diverse teams.

• Industry Trends: Stay abreast of evolving trends in UX writing, content strategy, digital health, and accessibility.

📝 Enhancement Note: The challenges presented are inherent to working in the healthcare industry and large enterprises. Overcoming them requires strong problem-solving skills, resilience, and a proactive approach to learning and collaboration.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify highly complex or regulated information for a digital product. What was your process, and what was the outcome?" (Focus on your methodology, collaboration with SMEs/legal, and measurable impact.)

• "How do you approach content strategy for a new feature or product area where requirements are initially ambiguous?" (Highlight your process for discovery, research, defining scope, and iterating.)

• "Walk me through your process for conducting a content audit or inventory. What insights did you derive, and how did they inform your strategy?" (Demonstrate your analytical skills and strategic application of audit findings.) Company & Culture Questions:

• "Why are you interested in working for Humana, specifically within the healthcare industry?" (Connect your passion for user experience with Humana's mission.)

• "How do you ensure content is accessible and inclusive for all users, especially considering diverse health literacy levels?" (Showcase your understanding of accessibility standards and empathy.)

• "Describe your experience collaborating with legal and compliance teams. How do you balance their requirements with user needs and design principles?" (Emphasize your ability to navigate these critical partnerships.) Portfolio Presentation Strategy:

• Project Selection: Choose 1-2 projects that best exemplify your ability to handle complex healthcare information, drive strategy, and deliver measurable results.

• Narrative Arc: Structure your presentation like a story: the challenge, your approach, the solution, and the impact. Clearly define your role.

• Visual Aids: Use screenshots, wireframes, or prototypes to illustrate your content within its design context.

• Data & Metrics: Be ready to discuss the quantitative and qualitative data that supported your decisions and demonstrated the success of your work.

• Q&A Readiness: Prepare for in-depth questions about your decision-making process, trade-offs, and how you would handle similar challenges at Humana.

📝 Enhancement Note: Prepare to discuss your experience with content systems, information architecture, and data-driven optimization, as these are key elements of the role. Demonstrating an understanding of healthcare's unique challenges and user needs will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Humana careers portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight specific experiences and skills mentioned in the job description, such as simplifying regulated content, content strategy, information architecture, and cross-functional collaboration within complex environments.

• Resume Optimization: Ensure your resume clearly details your years of experience, specific accomplishments using quantifiable metrics, and proficiency with relevant tools and methodologies. Use keywords from the job description.

• Portfolio Preparation: Select 2-3 of your strongest projects that demonstrate end-to-end content design for digital products. Prepare to present them, focusing on strategy, process, impact, and your specific role.

• Company Research: Familiarize yourself with Humana's mission, values, products, and recent news. Understand the healthcare landscape and the importance of clear communication for their user base. Prepare thoughtful questions for the interviewers.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---