Senior Content Designer

📍 Job Overview

Job Title: Senior Content Designer

Company: FDJ UNITED

Location: London, England, United Kingdom (with potential for Stockholm, Sweden)

Job Type: Full-time

Category: User Experience / Content Design

Date Posted: 2026-09-15

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead and mentor content design initiatives, guiding a team of content designers through collaborative design practices, crits, and workshops to elevate content quality across multiple brands.

• Enhance customer experience by improving content clarity, usability, and engagement across FDJ UNITED's nine distinct brands and digital products, ensuring a seamless user journey.

• Drive user-centered design principles by actively advocating for content design on product development projects, ensuring end-to-end customer journeys align with both user needs and strategic business objectives.

• Leverage user research and data analysis to identify key insights, pinpoint areas for improvement within user journeys, and inform content strategy and microcopy development.

• Foster strong stakeholder relationships, effectively communicating the value of user-centered design and ensuring business needs are understood and integrated into the content design process.

📝 Enhancement Note: While the title is "Senior Content Designer," the responsibilities heavily lean into a Lead or Managerial capacity for content design operations within a multi-brand digital product environment. The role requires not only hands-on content creation but also strategic leadership and team development, indicating a significant focus on process improvement and operational excellence within the UX function.

📈 Primary Responsibilities

• Guide and mentor junior and mid-level Content Designers, facilitating design crits, collaborative workshops, and team-based problem-solving sessions to ensure consistent quality and best practices.

• Oversee and contribute to user research activities and user testing experiments, gathering actionable insights to inform content strategy and product development decisions.

• Drive content improvements across FDJ UNITED's nine brands, focusing on enhancing customer engagement and simplifying user interactions through clear, concise, and effective content.

• Organize and coordinate the gathering of insight and data to support team priorities, ensuring that content decisions are data-driven and aligned with business goals.

• Contribute to the strategic development of the Content Design team’s tools, processes, and overall ways of working, fostering an environment of continuous improvement and innovation.

• Collaborate closely with Product Designers to refine user journeys, craft compelling microcopy, and ensure that content effectively guides users towards desired actions and business outcomes.

• Actively champion content design principles throughout product development lifecycles, ensuring all user-facing content meets user needs and supports overarching business objectives.

• Employ a range of research techniques to rapidly identify successful elements within user journeys and uncover opportunities for optimization and enhancement.

• Engage effectively with diverse stakeholders, understanding their business needs, advocating for user-centered design, and building consensus around content strategy and implementation.

• Partner with UX Researchers to identify knowledge gaps concerning user behavior and needs, translating these findings into concrete content recommendations and strategic improvements.

• Create essential design artifacts, including journey maps and content inventories, utilizing tools like Figma to visualize user flows and content structures.

• Conduct comprehensive content research activities to inform strategy, identify best practices, and ensure content is aligned with brand voice and user expectations.

• Write, edit, test, and iteratively improve existing content across all FDJ UNITED brands to ensure accuracy, clarity, and brand consistency.

• Be prepared for potential standby duties and international travel as required by business needs.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on process optimization, team leadership, and cross-functional collaboration within a product development framework. The mention of "9 brands" suggests a need for scalable content strategies and a robust content governance model, which are key aspects of operations.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in English, Communications, Journalism, UX Design, Human-Computer Interaction, or a related field; or equivalent practical experience in content design and strategy. Experience:

• 5-10 years of professional experience in content design, UX writing, or a closely related field, with a demonstrated history of improving user experiences through content.

• Proven experience in a senior or lead role, with responsibilities for mentoring, guiding, or managing other content designers.

• Experience working within a hybrid or agile product development environment, collaborating with cross-functional teams including Product Designers, UX Researchers, Product Managers, and Engineers. Required Skills:

• Content Design & Strategy: Expertise in crafting clear, concise, and user-centered content for digital products, with a strong understanding of content strategy principles and information architecture.

• UX Research & Testing: Proficiency in conducting user research, usability testing, and A/B testing to gather insights and validate content effectiveness.

• Microcopy & UI Text: Skill in writing effective microcopy and UI text that guides users, drives action, and aligns with product goals.

• Journey Mapping & Workflow Analysis: Ability to create and interpret user journey maps and analyze workflows to identify content-related friction points and opportunities for improvement.

• Figma Proficiency: Demonstrated experience using Figma for design, prototyping, and content collaboration.

• Stakeholder Management: Strong ability to communicate with, influence, and manage expectations of various stakeholders, including business leaders and product teams.

• Mentoring & Leadership: Proven capability to guide, mentor, and develop other content designers, fostering a collaborative and high-performing team environment.

• User-Centered Design Advocate: Deep commitment to user advocacy, ensuring all content decisions prioritize user needs and enhance the overall user experience.

• Data Analysis & Interpretation: Ability to gather, analyze, and interpret data (e.g., user feedback, analytics, testing results) to inform content decisions and measure impact.

• Collaboration & Teamwork: Excellent interpersonal skills and a proven ability to work effectively in cross-functional teams.

Preferred Skills:

• Experience in the gaming or betting industry, understanding the unique content needs and user behaviors within this sector.

• Familiarity with content management systems (CMS) and their role in content operations.

• Experience with design systems and contributing to their content guidelines.

• Knowledge of SEO principles as they relate to content creation for discoverability.

• Experience facilitating workshops and design sprints.

📝 Enhancement Note: The AI-identified experience level of "5-10 years" aligns well with a "Senior" title. The required skills list is comprehensive, emphasizing practical application in a product development context. The inclusion of Figma is critical, and the emphasis on mentoring points to leadership responsibilities within the operations of the content design team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Content Improvement: Showcase 2-3 detailed case studies demonstrating a clear process of identifying a content problem, your role in solving it, and the measurable impact of your content solutions on user experience and business metrics.

• User Journey Optimization Examples: Include examples where you've analyzed and improved user journeys through content, illustrating your process from research to final implementation.

• Microcopy & UI Text Samples: Present a curated selection of microcopy and UI text you've designed, highlighting its purpose, context, and effectiveness in guiding users or driving conversions.

• Research & Testing Documentation: Provide evidence of your user research and testing methodologies, including examples of research findings and how they directly influenced content decisions.

• Collaborative Design Artifacts: Showcase examples of collaborative work, such as contributions to design systems, style guides, or shared Figma files, demonstrating your ability to work within a team.

Process Documentation:

• Workflow Design & Optimization: Demonstrate your ability to map out and optimize content workflows, from initial brief to final delivery and iteration, highlighting efficiency gains.

• Content Governance & Standards: Evidence of contributions to content style guides, tone of voice guidelines, or content governance frameworks, ensuring brand consistency and quality.

• Measurement & Performance Analysis: Illustrate how you measure the success of content, including key metrics tracked and reporting methods used to demonstrate ROI and impact.

• Tool Integration & Best Practices: Show how you leverage tools (like Figma, research platforms, CMS) within a structured process to achieve project goals and maintain operational efficiency.

📝 Enhancement Note: For a Senior Content Designer role, a portfolio is crucial. The emphasis here is on demonstrating not just creative output but also a systematic, data-driven approach to content design and process improvement, aligning with operational excellence. The "9 brands" context implies that scalability and process rigor are highly valued.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior Content Designer with 5-10 years of experience in London, UK, the estimated salary range is £60,000 - £85,000 per annum. This estimate considers the cost of living in London, the seniority of the role, and the specialized skills required. Benefits:

• Permanent Employment: Secure, long-term employment with a six-month probation period.

• Competitive Salary: A salary benchmarked to industry standards for senior roles in London.

• Pension Scheme: Comprehensive pension contributions to support long-term financial planning.

• Health & Wellness: Access to health and wellness programs, potentially including private medical insurance and mental health support.

• Generous Leave: Paid annual leave, public holidays, and potential for additional time off.

• Professional Development: Opportunities for continuous learning, training, and career advancement within the organization.

• Employee Assistance Program: Confidential support services for personal and professional challenges.

• Potential for International Travel: Opportunities to travel to other company locations, such as Stockholm, for collaboration and project work.

• Standby Duty Compensation: Additional compensation or benefits for any required standby duties.

Working Hours:

• Standard hours are 40 hours per week, typically spread over 8 hours per day. While standard, there may be flexibility required for project deadlines, with potential for standby duties.

📝 Enhancement Note: The salary range is an estimation based on typical Senior Content Designer roles in London. A formal offer would depend on the candidate's specific experience, the company's compensation structure, and internal equity. The benefits listed are standard for a full-time permanent role in the UK tech/gaming sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Betting and Gaming Operations. FDJ UNITED is a significant player in the European regulated betting and gaming market, known for technological excellence and a commitment to responsible entertainment. This industry context means a focus on user engagement, data security, regulatory compliance, and a dynamic, fast-paced environment.

Company Size: 5,000+ employees. This indicates a large, established organization with structured departments, established processes, and opportunities for career progression across various functions. For operations roles, this means working within a defined framework but also having the potential to influence and optimize existing systems.

Founded: (Information not provided, but implied to be established given the size and market presence). The company's history and longevity suggest stability and a mature operational framework.

Team Structure:

• Content Design Team: Likely comprises a mix of Senior Content Designers, Content Designers, and potentially Content Strategists or UX Writers, reporting into a Head of UX or Design Lead. This team will be responsible for all user-facing content across the company's diverse brand portfolio.

• Cross-Functional Collaboration: The Senior Content Designer will work extensively with Product Designers, UX Researchers, Product Managers, Marketing teams, Legal, and Engineering. This requires strong communication and collaboration skills to ensure alignment and successful execution of content strategies.

• Reporting Structure: The Senior Content Designer will mentor other Content Designers and likely report to a manager overseeing the UX/Product Design function, who is responsible for team performance, development, and strategic alignment.

Methodology:

• User-Centric Design: A core methodology emphasizing understanding user needs and behaviors to inform product and content decisions.

• Data-Driven Decision Making: Utilizing insights from user research, analytics, and A/B testing to validate strategies and measure impact.

• Agile/Hybrid Development: Working within iterative development cycles, collaborating closely with engineering and product teams.

• Collaborative Design Practices: Employing crits, workshops, and shared design tools (like Figma) for collective problem-solving and idea generation.

Company Website: https://www.groupefdj.com/en/ (Assuming this is the relevant parent/group website based on domain.)

📝 Enhancement Note: The company's industry and size are critical for understanding the operational scope. A "Senior" role in a 5000+ employee gaming company means dealing with complex systems, multiple stakeholders, and potentially large-scale content operations across numerous brands.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior Individual Contributor level, with significant leadership and mentorship responsibilities. It bridges hands-on content creation with strategic team guidance and operational process improvement. The role is crucial for ensuring consistency and quality in user experience across a large brand portfolio.

Reporting Structure: The Senior Content Designer will likely report to a Head of UX, Director of Product Design, or a similar leadership role. They will, in turn, mentor and guide other Content Designers within the team, establishing a clear hierarchy for operational guidance and task delegation.

Operations Impact: The Senior Content Designer's work directly impacts customer acquisition, retention, engagement, and satisfaction by ensuring clear, intuitive, and persuasive communication. By improving user journeys and microcopy, they contribute to reduced customer support queries, increased conversion rates, and enhanced brand loyalty, all key operational metrics for a B2C company.

Growth Opportunities:

• Lead Content Design: Progress to a Lead Content Designer or Content Design Manager role, taking full ownership of the content design strategy and team for specific brands or the entire organization.

• Specialization: Deepen expertise in specific areas like content strategy, UX research for content, or cross-cultural content adaptation.

• Cross-Functional Leadership: Move into broader Product Design leadership roles, leveraging content expertise to influence overall product strategy and user experience.

• Operations Management: Transition into roles focused on optimizing content operations, such as content governance, localization management, or design system content strategy.

• Industry Expertise: Become a recognized expert in content design within the gaming and betting industry, potentially speaking at conferences or contributing to industry best practices.

📝 Enhancement Note: The "Senior" title combined with mentoring responsibilities suggests a clear path towards leadership. The focus on multiple brands and operational processes indicates potential for growth into content operations management or strategic content roles.

🌐 Work Environment

Office Type: The job is listed as Hybrid, with a primary location in London. This suggests a modern office environment designed for collaboration, with dedicated workspaces for design and research activities. The potential for travel to Stockholm indicates international collaboration and a global outlook.

Office Location(s):

• London, England, United Kingdom: A major European hub, likely offering excellent transport links and a vibrant professional community.

• Stockholm, Sweden: Another key European city, suggesting an international presence and potential for diverse work experiences.

Workspace Context:

• Collaborative Spaces: The office environment will likely feature meeting rooms, breakout areas, and open-plan spaces conducive to brainstorming and cross-functional teamwork.

• Tools & Technology: Access to industry-standard design and research tools (e.g., Figma, user testing platforms, analytics dashboards) will be provided to support efficient workflow.

• Team Interaction: Opportunities for regular interaction with design teams, product managers, researchers, and other stakeholders, fostering a dynamic and engaging work atmosphere.

Work Schedule:

• Standard 40-hour work week, typically 8 hours per day. The hybrid nature allows for a balance between in-office collaboration and remote work, supporting a flexible approach to managing workload and personal commitments.

📝 Enhancement Note: The hybrid nature and international potential are key aspects of the work environment. For operations, this means adapting to remote and in-office workflows and potentially collaborating across different time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by a recruiter or hiring manager to assess basic qualifications and alignment with the role.

• Portfolio Presentation & Discussion: A session where you present 1-2 key case studies from your portfolio, explaining your process, decision-making, and impact. This will be followed by in-depth questions about your experience and approach.

• Skills-Based Assessment/Challenge: A practical exercise, potentially involving a content critique, a microcopy writing task, or a mini-design challenge related to user journeys or problem-solving. This might be done live or as a take-home assignment.

• Stakeholder/Team Interviews: Meetings with potential peers (other Content Designers, Product Designers) and a hiring manager or senior leader to assess cultural fit, collaboration style, and strategic thinking.

• Final Interview: A concluding interview, potentially with a senior executive, to discuss overall fit, long-term vision, and confirm details.

Portfolio Review Tips:

• Focus on Process, Not Just Polish: Clearly articulate your thought process, research methods, and decision-making rationale for each project. How did you arrive at your solution?

• Quantify Your Impact: Whenever possible, use data and metrics to demonstrate the positive outcomes of your content work (e.g., increased conversion rates, reduced error rates, improved user satisfaction scores).

• Tailor to the Role: Highlight projects that best showcase your skills in areas mentioned in the job description, such as improving user journeys, crafting microcopy, and working in a collaborative, product-focused environment.

• Showcase Mentorship (if applicable): If you have leadership examples, be prepared to discuss how you've guided or mentored others.

• Be Ready for Questions: Anticipate questions about your challenges, how you handle feedback, and your approach to complex problems.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly understand the brief, the target audience, and the business goals.

• Prioritize Clarity and User Needs: For any content task, ensure your proposed content is clear, concise, and directly addresses user needs while supporting business objectives.

• Demonstrate Strategic Thinking: Show how your content choices align with broader product and business strategies.

• Practice Articulation: Be prepared to clearly explain your approach, rationale, and any trade-offs you considered, especially if presenting your work.

📝 Enhancement Note: The interview process is expected to be thorough, evaluating both practical skills and strategic thinking. A strong portfolio that clearly demonstrates process, impact, and collaboration is paramount for this senior role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and content integration within design workflows. Proficiency is a must.

• Content Management Systems (CMS): Familiarity with various CMS platforms (e.g., Adobe Experience Manager, Sitecore, custom-built systems) will be beneficial for understanding content deployment and management.

• Prototyping Tools: Beyond Figma, experience with tools like InVision or Adobe XD for interactive prototypes.

• Collaboration Platforms: Tools such as Slack, Microsoft Teams, or Confluence for day-to-day communication and knowledge sharing.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: For understanding user behavior, tracking content performance, and identifying areas for optimization.

• Data Visualization Tools (e.g., Tableau, Power BI): Ability to interpret dashboards and reports to extract insights for content strategy.

• User Feedback Platforms (e.g., Hotjar, UserTesting.com): For gathering qualitative data and heatmaps to understand user interactions.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): Understanding how content impacts customer journeys within CRM contexts, especially for marketing and sales enablement.

• Marketing Automation Tools (e.g., Marketo, Pardot): Familiarity with how content is used in automated customer communication workflows.

• Project Management Tools (e.g., Jira, Asana, Trello): For managing tasks, tracking progress, and collaborating on projects within agile frameworks.

📝 Enhancement Note: The explicit mention of Figma is critical. The broader list reflects the typical technology stack for a UX and content team in a large digital product company, emphasizing the need for an operations-minded individual who can work with and potentially optimize the use of these tools.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep-seated commitment to understanding and serving the user above all else. This translates to ensuring all content is clear, helpful, and aligned with user needs.

• Data-Driven Excellence: Utilizing data and research to inform decisions, measure impact, and continuously improve processes and outcomes. Operations professionals are expected to be analytical and evidence-based.

• Collaboration & Transparency: Working effectively across teams, sharing knowledge openly, and fostering a transparent environment where feedback is welcomed and acted upon.

• Efficiency & Optimization: A drive to streamline processes, eliminate waste, and enhance productivity through smart workflows and effective tool utilization. This is core to any operations role.

• Innovation & Adaptability: Embracing new ideas, technologies, and approaches to stay ahead in a dynamic industry, with a willingness to adapt and evolve.

Collaboration Style:

• Cross-Functional Partnership: Active engagement with Product Design, UX Research, Product Management, and Engineering to ensure seamless integration of content into the product development lifecycle.

• Constructive Feedback Culture: A willingness to both give and receive constructive feedback during crits and team discussions to elevate the quality of work.

• Knowledge Sharing: Proactively sharing insights, best practices, and learnings with the wider team and potentially other departments to foster collective growth and operational efficiency.

• Process Improvement Focus: A collaborative approach to identifying bottlenecks and inefficiencies in current workflows and working together to implement solutions.

📝 Enhancement Note: The values highlight a professional environment that prioritizes data, user needs, and collaborative problem-solving, which are hallmarks of a well-functioning operations team.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Content Across Multiple Brands: Ensuring consistency in voice, tone, and quality across nine distinct brands, each potentially having its own audience and strategic goals. This requires robust content governance and scalable processes.

• Balancing User Needs with Business Objectives: Navigating the inherent tension between creating the best possible user experience and meeting commercial targets, requiring strong negotiation and advocacy skills.

• Integrating Content into Complex Systems: Working within existing technical constraints and legacy systems that may not be optimized for modern content design practices.

• Measuring Content ROI: Quantifying the direct impact of content on business metrics can be challenging, requiring sophisticated analytics and clear communication of value to stakeholders.

• Evolving Industry Landscape: Keeping pace with rapid changes in user behavior, digital technologies, and regulatory requirements within the betting and gaming sector.

Learning & Development Opportunities:

• Advanced Content Strategy: Deepen expertise in strategic content planning, information architecture, and content modeling.

• UX Leadership: Develop skills in team management, strategic planning, and influencing organizational design decisions.

• Industry-Specific Knowledge: Gain in-depth understanding of the betting and gaming market, including regulatory environments and player psychology.

• Technical Skills: Explore areas like localization management, content operations platforms, or SEO optimization for digital products.

• Cross-Functional Exposure: Opportunities to learn from and collaborate with experts in product management, engineering, and data science.

📝 Enhancement Note: The challenges are directly related to the operational complexities of managing content for a multi-brand organization in a fast-paced industry. The growth opportunities reflect a path toward broader strategic and leadership roles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach standardizing content across nine distinct brands while maintaining each brand's unique voice and identity?"

• "Describe a time you had to advocate for a user-centered content decision against strong stakeholder resistance. What was your strategy and outcome?"

• "How do you prioritize content improvements when faced with limited resources and multiple competing demands?"

• "Walk us through your process for identifying and addressing friction points in a user journey through content alone." Company & Culture Questions:

• "What do you know about FDJ UNITED and the betting/gaming industry? What excites you about working here?"

• "How do you approach collaborating with UX Researchers and Product Designers to ensure content is integrated from the outset of a project?"

• "Describe your experience mentoring or leading other content designers. What is your philosophy on team development?"

• "How do you measure the success of your content initiatives, and what metrics do you typically track to demonstrate ROI?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, the process you followed (research, ideation, design, testing), the solution, and the measurable results.

• Highlight Your Operational Thinking: Emphasize how you identified inefficiencies, streamlined processes, or leveraged data to achieve outcomes. Use terms like "optimized," "streamlined," "scalable," and "data-driven."

• Showcase Collaboration: Explain how you worked with others, managed stakeholders, and integrated feedback.

• Be Prepared for Deep Dives: Anticipate questions about specific choices, challenges, and alternative solutions you considered.

• Focus on Impact: Clearly articulate the "so what?" – what was the tangible benefit of your work to the user and the business?

📝 Enhancement Note: Interview preparation should focus on demonstrating not just content creation skills but also strategic thinking, leadership potential, and an understanding of operational best practices relevant to a multi-brand environment.

📌 Application Steps

To apply for this Senior Content Designer position:

• Submit your application through the provided link on the FDJ UNITED careers portal.

• Tailor Your Resume: Highlight experience in content design, UX research, stakeholder management, and any leadership or mentoring roles. Use keywords from the job description, such as "content strategy," "microcopy," "user journey," and "Figma."

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your ability to improve user experiences through content, quantify impact, and showcase your process. Ensure it clearly highlights your operational thinking and collaborative skills.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on a clear narrative, quantifiable results, and your strategic decision-making process. Be ready to discuss your approach to collaboration and problem-solving.

• Research FDJ UNITED: Understand their brands, their mission, and their place in the betting and gaming industry. Consider how your skills and values align with their stated culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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