Senior Content Designer

📍 Job Overview

Job Title: Senior Content Designer

Company: Essor

Location: San Juan, Metro Manila, Philippines

Job Type: Full-Time, Salaried

Category: Marketing & Design Operations

Date Posted: 2026-06-23T14:05:10.608

Experience Level: Mid-Senior (3-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in managing the complete visual asset lifecycle for a brand portfolio, encompassing e-commerce platforms like Amazon, Direct-to-Consumer (DTC) channels, and digital marketing campaigns.

• The Senior Content Designer will integrate traditional product photography with advanced generative AI workflows to significantly scale production efficiency and enhance creative output.

• A strong creative point of view is essential, driving innovative visual strategies that directly impact market positioning and commercial growth.

• This position requires proactive identification of creative opportunities and a hands-on approach to asset creation, including photography and videography.

📝 Enhancement Note: While the job title is "Senior Content Designer," the description emphasizes operational aspects of visual asset management, lifecycle ownership, and workflow optimization through AI, aligning it with "Marketing & Design Operations" rather than pure creative roles. The focus on scaling production, efficiency, and influencing commercial growth points to an operations-centric approach to creative output.

📈 Primary Responsibilities

• Own the end-to-end visual asset lifecycle from concept and ideation through final delivery for key e-commerce and marketing channels, including Amazon (gallery images, A+, storefront), DTC websites, email campaigns, and paid social ads.

• Develop and maintain a strong, distinctive creative point of view, proactively challenging briefs and proposing elevated visual directions that exceed initial requirements.

• Collaborate closely with the content strategist to ensure visual assets are perfectly aligned with copy, providing constructive feedback when discrepancies arise.

• Continuously identify and propose creative opportunities across the brand portfolio, driving innovation and fresh visual approaches.

• Independently shoot and photograph products in-office, and film short video content as needed to generate raw creative material.

• Leverage and integrate AI tools, specifically mentioning Midjourney and other generative workflows, as a core component of the production process to enhance efficiency and creative possibilities.

• Ensure all visual assets adhere to specific platform standards, with a particular emphasis on Amazon's content requirements for optimal conversion rates.

• Manage multiple creative briefs simultaneously across various brands, maintaining high quality and consistency in output.

📝 Enhancement Note: The responsibilities highlight a blend of creative ownership and operational execution, emphasizing the "end-to-end" management of visual assets and the integration of AI for "scaling production efficiency." This implies a need for process management and workflow optimization skills within the design function, characteristic of a design operations role.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is expected. Experience:

• 3–5 years of dedicated experience in e-commerce or digital content design, with a proven track record of creating successful visual assets for platforms such as Amazon, DTC websites, email marketing, and paid social media. Required Skills:

• Visual Asset Lifecycle Management: Proven ability to manage the complete creation process of visual assets from concept to delivery across multiple digital channels.

• Generative AI Proficiency: Hands-on experience and native understanding of AI tools, specifically Midjourney and other generative workflows, as integral parts of the design and production process.

• E-commerce Design Expertise: Strong understanding of e-commerce visual standards, particularly Amazon's content guidelines, gallery image best practices, and what drives conversion.

• Creative Point of View & Articulation: Demonstrated ability to develop and assert a strong creative vision, confidently push creative boundaries, and effectively communicate strategic design rationale.

• Product Photography & Videography: Practical skills in shooting and editing product photography and short-form video content in-house.

• Cross-Functional Collaboration: Ability to effectively partner with content strategists and other stakeholders, ensuring visual and copy alignment and contributing to overall campaign coherence.

• Proactive Problem-Solving: A self-directed and proactive mindset, capable of identifying creative opportunities, flagging potential issues early, and independently driving projects forward.

• Detail Orientation: Meticulous attention to detail to ensure high-quality, consistent output across multiple brands and diverse asset types.

Preferred Skills:

• Familiarity with other AI tools and platforms beyond Midjourney (e.g., AI coding agents like Copilot, Antigravity, or workflow automation tools like N8N, Dify).

• Basic proficiency in SQL for data-informed design decisions.

• Experience with packaging design and its visual asset requirements.

• Understanding of digital marketing analytics to inform visual asset performance.

📝 Enhancement Note: The emphasis on AI native skills (Midjourney, generative workflows) and the mention of other tools like N8N, Dify, and SQL suggest a forward-thinking role that requires not just design talent but also an aptitude for leveraging technology to optimize creative processes. This leans into operations by focusing on efficiency and scalability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Visual Asset Showcase: A portfolio that clearly demonstrates ownership of the end-to-end visual asset lifecycle for e-commerce (Amazon, DTC) and digital marketing campaigns.

• AI Integration Examples: Specific projects that highlight the innovative use of generative AI tools (e.g., Midjourney) to scale production, enhance creativity, or solve design challenges.

• Conversion-Focused Design: Examples of visual assets (especially Amazon gallery images) that showcase an understanding of conversion optimization and user engagement principles.

• Photography/Videography Samples: Inclusion of original product photography and/or short video content created by the candidate.

• Creative POV Demonstration: Projects that clearly articulate the candidate's unique creative direction and ability to elevate briefs beyond simple execution.

Process Documentation:

• Candidates should be prepared to discuss their personal workflows and processes for managing multiple creative projects, ensuring quality control, and collaborating with copywriters or other team members.

• The ability to articulate how they integrate AI into their existing design processes for efficiency gains will be a key differentiator.

📝 Enhancement Note: The "Process & Systems" section is interpreted through the lens of how a designer operationalizes their creative work – managing workflows, integrating technology, and demonstrating impact. A portfolio is the primary tool for showcasing these operational capabilities within a design context.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Content Designers with 3-5 years of experience in the Philippines, particularly in Metro Manila, a competitive salary range is estimated to be between PHP 70,000 to PHP 120,000 per month. This range accounts for the specialized AI and e-commerce expertise required. Benefits:

• Health Insurance: Comprehensive medical coverage, potentially including dental and vision.

• Paid Time Off: Generous vacation leave, sick leave, and national holidays.

• Professional Development: Opportunities for training, workshops, and conferences, with a strong emphasis on continuous learning in AI and design technologies.

• Creative Environment: Access to modern design tools and technologies, including AI platforms.

• Team Collaboration: A dynamic and fast-moving team environment that fosters real ownership and autonomy.

• Potential for Bonuses: Performance-based incentives may be available.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week, with potential for flexibility depending on project needs and team collaboration.

📝 Enhancement Note: Salary estimates are based on typical market rates for similar roles in the Philippines, adjusted for the senior level and specialized skills (AI, e-commerce). Benefits are standard for full-time roles in the region, with an emphasis on professional development given the company's focus on AI.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Consumer Goods, Digital Marketing

Company Size: Small to Medium-sized (Estimates suggest a growing team, likely under 50 employees, based on the "small, fast-moving team" description). Essor's broader operations might be larger, but this specific team is likely lean and agile.

Founded: Essor was founded in 2022, indicating a relatively young company focused on modern business strategies and technologies.

Team Structure:

• The design team appears to be lean and integrated within a fast-moving marketing function.

• The Senior Content Designer will work closely with a Content Strategist and report to Marketing Leadership, likely a Marketing Manager or Director.

• Cross-functional collaboration is expected with marketing, product, and potentially sales teams to ensure visual assets align with brand strategy and commercial goals. Methodology:

• AI-First Approach: A core methodology is the proactive integration of AI and automation into workflows, aiming for efficiency and innovation in content creation.

• Data-Driven Creativity: While creative POV is key, the role implies a need to understand and respond to data, particularly regarding e-commerce conversion metrics and platform standards.

• Agile Execution: The "fast-moving team" environment suggests an agile approach to project management, allowing for rapid iteration and adaptation.

Company Website: goessor.com

📝 Enhancement Note: The company's recent founding (2022) and emphasis on AI and agile operations suggest a dynamic, forward-thinking culture. The "small, fast-moving team" context implies a need for individuals who are adaptable, take initiative, and thrive in environments with high autonomy. The focus on "owning your impact" reinforces this.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior individual contributor, focusing on specialized operational execution within the creative domain. It represents a mid-to-senior career stage for a designer with a strong operational mindset.

Reporting Structure: The Senior Content Designer reports to Marketing Leadership and collaborates closely with a Content Strategist, indicating a direct impact on marketing initiatives.

Operations Impact: The role directly influences commercial growth and market positioning through the creation of high-converting visual assets for key sales channels (Amazon, DTC). By optimizing the visual asset lifecycle and leveraging AI for efficiency, the designer contributes to scalable marketing operations.

Growth Opportunities:

• AI Specialization: Deepen expertise in generative AI tools and workflows, potentially becoming a subject matter expert within the company.

• Leadership in Design Operations: Transition into a Design Operations role, focusing on process optimization, tool implementation, and team efficiency for the broader creative function.

• Cross-Functional Expansion: Move into broader marketing roles, leveraging visual strategy skills to inform overall marketing campaign development.

• Mentorship: As a senior member, mentor junior designers or content creators on best practices, AI integration, and e-commerce visual strategies.

📝 Enhancement Note: The growth path emphasizes leveraging the unique AI and operational aspects of the role, positioning it not just as a creative position but as a stepping stone into specialized operations or leadership within a growing tech-forward company.

🌐 Work Environment

Office Type: On-site in Ortigas Center, Philippines, suggesting a professional office setting conducive to collaboration and focused work.

Office Location(s): Ortigas Center, San Juan, Metro Manila, Philippines. This is a well-established business district offering accessibility and a vibrant work environment.

Workspace Context:

• The environment is described as "small, fast-moving," implying a dynamic and potentially collaborative workspace where quick communication and teamwork are essential.

• Expect access to necessary design software and hardware, with a strong emphasis on integrating new AI technologies into the daily workflow.

• Opportunities for direct interaction with marketing leadership and cross-functional teams are likely, fostering a connected and impactful work experience. Work Schedule:

• The role is full-time, likely adhering to standard business hours (e.g., 9 AM to 6 PM, Monday to Friday) to facilitate real-time collaboration. However, the "fast-moving" nature may sometimes necessitate flexibility to meet project deadlines.

📝 Enhancement Note: The on-site requirement in a major business district like Ortigas implies a structured work environment where in-person collaboration and adherence to a regular schedule are prioritized, balanced with the agility expected in a startup-like setting.

📄 Application & Portfolio Review Process

Interview Process:

• Step 1: Initial Screening: A conversational interview with Talent Acquisition/HR to assess core experience, AI aptitude, cultural fit, and alignment with role requirements.

• Step 2: Case Study Assessment: A practical, take-home exercise to evaluate real-world strategy, technical skills (design, AI, photography), and problem-solving abilities.

• Step 3: Deep Dive & Case Review: Interviews with the Hiring Manager and Head of Department to review the case study presentation, assess hard/soft skills blend, and discuss team collaboration.

• Step 4: Final Leadership Interview: A concluding conversation with senior leadership to align on high-level strategy, business impact, and long-term vision.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where Midjourney or other generative AI tools were used, explaining the process and impact on efficiency or creativity.

• Demonstrate Lifecycle Ownership: Present a case study that details your involvement from initial brief to final asset delivery across multiple platforms (Amazon, DTC, etc.).

• Quantify Impact: If possible, include metrics or discuss how your visual assets contributed to conversion rates, engagement, or other key performance indicators.

• Showcase Creative POV: Include work that demonstrates your ability to elevate briefs and bring a unique, strong creative vision.

• Include Original Photography/Video: Ensure your portfolio contains examples of your in-house shooting capabilities.

• Structure for Clarity: Organize your portfolio logically, perhaps by channel or by project type, with clear explanations for each piece.

Challenge Preparation:

• Understand Essor's Business: Research Essor's brands, target audience, and market position. Understand their e-commerce presence, especially on Amazon.

• AI Strategy: Be prepared to discuss how you would leverage AI for content design challenges specific to Essor's portfolio. Think about scaling, personalization, or rapid iteration.

• Creative Problem-Solving: Anticipate case study scenarios that require balancing creative vision with platform constraints (e.g., Amazon image requirements) and brand consistency.

• Technical Proficiency: Be ready to discuss your workflow, software proficiency, and how you approach product photography and video creation.

📝 Enhancement Note: The interview process is structured to evaluate both creative talent and operational capability, particularly in AI integration and e-commerce best practices. The emphasis on a case study and a portfolio review highlights the need for candidates to demonstrate practical, applied skills relevant to the role's operational demands.

🛠 Tools & Technology Stack

Primary Tools:

• Generative AI Platforms: Midjourney (explicitly mentioned), other generative AI tools for image and potentially text/workflow generation.

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects - assumed for a Senior Content Designer role).

• Photography/Videography Equipment: In-house camera and lighting setup for product shoots.

Analytics & Reporting:

• E-commerce Analytics: Understanding of Amazon Seller Central analytics, DTC platform analytics (e.g., Shopify, Magento), and digital marketing platform data (e.g., Meta Ads Manager, Google Analytics).

• Data Querying: Basic SQL proficiency is listed as preferred, suggesting potential use for data extraction and analysis to inform design decisions.

CRM & Automation:

• Workflow Automation Tools: N8N, Dify (mentioned as examples of tools the company uses or expects familiarity with) for building automated workflows.

• AI Agents: Familiarity with AI coding agents like Copilot and Antigravity is mentioned, indicating a broader company push towards AI-driven productivity.

📝 Enhancement Note: The technology stack emphasizes a blend of traditional design tools with cutting-edge AI and automation platforms. Proficiency in Midjourney and an openness to learning/applying tools like N8N and Dify are key operational requirements. The mention of SQL and AI coding agents points to a company culture that values data-driven insights and technological innovation in all functions.

👥 Team Culture & Values

Operations Values:

• AI & Automation First: A commitment to leveraging AI and automation to drive efficiency, scale, and innovation in content creation.

• Proactive Ownership: Taking initiative, identifying opportunities, and driving projects to completion with a high degree of autonomy.

• Creative Excellence: Maintaining a strong creative point of view and consistently delivering high-quality, impactful visual assets.

• Data-Informed Decision-Making: Utilizing data and analytics (e.g., conversion rates, platform standards) to guide creative strategy and execution.

• Agile Collaboration: Working effectively in a fast-paced environment, adapting quickly to new challenges and collaborating seamlessly with team members.

Collaboration Style:

• Integrated Teamwork: Close collaboration with content strategists and marketing leadership is essential, requiring open communication and shared responsibility for campaign success.

• Feedback-Driven Improvement: A culture that encourages constructive feedback to elevate work and refine processes.

• Knowledge Sharing: Willingness to share insights and learnings, particularly around new AI tools and techniques, within the team.

📝 Enhancement Note: The company's values appear to be centered around innovation (AI), ownership, and operational efficiency within a creative context. This suggests a culture that rewards initiative, technical curiosity, and a drive to improve processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating generative AI without sacrificing original creative vision or brand authenticity.

• Scaling Production: Meeting the high volume of visual asset demands across multiple e-commerce and marketing channels while maintaining quality.

• Platform-Specific Optimization: Continuously adapting to the evolving visual content requirements and algorithms of platforms like Amazon.

• Rapid Technological Evolution: Staying ahead of the curve with new AI tools and design technologies in a fast-paced industry.

• Cross-Functional Alignment: Ensuring seamless integration of visual assets with copy and overall marketing strategies.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in advanced AI content generation techniques and tools.

• E-commerce Design Specialization: Deepening knowledge of conversion optimization strategies specific to online retail environments.

• Workflow Automation: Gaining hands-on experience with tools like N8N or Dify to build and optimize design workflows.

• Creative Leadership: Developing strategic creative direction skills and potentially mentoring junior team members.

• Data Analysis for Design: Enhancing skills in using data (SQL, analytics tools) to drive design decisions.

📝 Enhancement Note: The challenges presented are inherent to a role at the intersection of creative design, e-commerce operations, and rapidly evolving AI technology. The growth opportunities are designed to equip individuals with the skills needed to navigate these challenges and advance their careers in a tech-forward environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a suite of Amazon gallery images for a new product line, considering both conversion optimization and the integration of generative AI?" (Focus on process, AI use, and Amazon specifics).

• "Describe a time you had to push back on a creative brief. What was your rationale, and what was the outcome?" (Assesses creative POV and communication skills).

• "How do you ensure visual consistency across different channels (e.g., Amazon, DTC website, social ads) while leveraging AI for efficiency?" (Tests understanding of brand operations and AI integration). Company & Culture Questions:

• "What interests you most about Essor's approach to using AI in content creation?" (Demonstrates research and alignment with company values).

• "Describe your ideal team environment, especially in a fast-moving startup setting." (Assesses cultural fit and adaptability).

• "How do you stay updated on the latest trends in e-commerce design and generative AI?" (Highlights commitment to continuous learning). Portfolio Presentation Strategy:

• Narrate Your Process: For each project, walk through your thought process, from understanding the brief to execution, highlighting how you managed the asset lifecycle.

• Showcase AI Impact: Clearly label and explain projects where AI was used. Quantify benefits like time saved, increased output, or novel creative solutions.

• Demonstrate Amazon Expertise: Point to specific examples of Amazon gallery images and explain the design choices made to drive conversion.

• Highlight Original Shoots: If you included photography or video, explain the context and your role in its creation.

• Be Ready for Technical Questions: Anticipate questions about your software proficiency, photography techniques, and how you troubleshoot design issues.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong blend of creative talent, operational efficiency (especially via AI), and a deep understanding of e-commerce visual strategy. The portfolio is crucial for providing tangible evidence of these capabilities.

📌 Application Steps

To apply for this Senior Content Designer position:

• Submit your application through the provided link on the Essor careers portal.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of your work on Amazon and other e-commerce platforms. Specifically highlight projects where you've used generative AI tools like Midjourney, detailing your process and the outcomes. Include original photography or video assets you've created.

• Tailor Your Resume: Emphasize your 3-5 years of experience in e-commerce and digital content design. Use keywords from the job description such as "visual asset lifecycle," "generative AI," "Midjourney," "Amazon content standards," "product photography," and "DTC channels." Quantify achievements where possible.

• Prepare for the Case Study: Familiarize yourself with Essor's brands and their online presence. Think about how you would approach a typical content design challenge for them, focusing on both creative execution and operational efficiency through AI. Practice presenting your case study concisely and effectively.

• Research Essor: Understand the company's mission, values, and their stated commitment to AI and automation. Be ready to articulate why you are a good cultural and technical fit for their fast-moving environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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