Senior Brand Designer (Remote)

📍 Job Overview

Job Title: Senior Brand Designer

Company: Huckleberry Labs

Location: Los Angeles, CA (Remote)

Job Type: Full Time, Remote

Category: Brand Design / Marketing Operations

Date Posted: 2026-09-29

Experience Level: 8+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive the evolution and execution of Huckleberry's visual identity and brand system across all customer touchpoints.

• Collaborate closely with Creative Director, Marketing, Product, and Engineering teams to ensure brand consistency and impact.

• Develop and maintain a flexible, scalable brand system that supports business growth and product expansion.

• Translate brand strategy into compelling visual experiences for web, mobile, campaigns, and other marketing initiatives.

📝 Enhancement Note: This role is crucial for shaping the visual narrative of Huckleberry, a company focused on family support through technology. The Senior Brand Designer will be instrumental in a brand refresh and website redesign, requiring a strategic approach to visual identity development and execution. The emphasis on "brand system" indicates a need for structured design thinking, which is highly relevant to operations professionals who value process and consistency.

📈 Primary Responsibilities

• Partner with Product, Marketing, and Engineering to create a cohesive Huckleberry brand experience across the app, App Store, huckleberry.com, campaigns, paid media, lifecycle marketing, content, and other brand touchpoints.

• Help maintain and expand a flexible brand system that scales with the needs of the business, ensuring adaptability and efficiency in design execution.

• Collaborate with the Creative Director to define how Huckleberry's visual identity is expressed across various experiences and channels, ensuring strategic alignment.

• Act as a champion for the brand, establishing a consistent and distinctive point of view across the organization, promoting brand governance and adherence.

• Partner with Product Design to integrate brand elements seamlessly into the product experience, not just external marketing.

• Brief and collaborate with external partners (illustration, motion, video, agencies) to ensure high-quality execution of brand assets and campaigns.

• Design through iteration, experimentation, audience insights, and performance data to optimize resonance with families, linking design efforts to measurable outcomes.

• Ensure consistency across marketing channels while identifying opportunities to evolve and expand the capabilities of the visual system, promoting continuous improvement.

• Actively participate in design reviews, providing thoughtful feedback across Marketing, Product, and Design teams to foster a collaborative and high-quality design culture.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on design execution. The emphasis on collaboration with Product, Marketing, and Engineering, along with external partners, suggests a need for strong project management and communication skills, akin to those required in operations roles for managing cross-functional initiatives and vendor relationships. The mention of "performance data" and "audience insights" points to a data-informed design approach, aligning with operations' focus on metrics and ROI.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior role.

Experience: Minimum of 8 years of experience in visual design, with a proven track record in branding and visual systems, either in-house or within an agency setting.

Required Skills:

• Minimum of 8 years of experience in visual design (in-house or agency).

• Strong understanding of formal graphic design elements: typography, color, layout, composition, and visual hierarchy.

• Creative focus on visual design applied across surfaces: web, mobile product, digital campaigns, video, and print.

• Passion for branding, demonstrated through a portfolio showcasing strong work in brand systems across various contexts.

• Experience working with motion designers; individual motion design experience is a plus.

• Strong communication skills for effective collaboration with designers and non-designers.

• Curiosity to stay current with evolving design tools and techniques.

• Track record of collaborating with design, marketing, and business partners to translate needs into design decisions.

• Ability to balance multiple projects, independently prioritize work based on objectives and business goals, and thrive in a fast-paced, high-growth environment.

• Proactive, self-directed work style, capable of operating independently on a small team.

• Thoughtful, collaborative, and high-quality approach to design work. Preferred Skills:

• Experience with Figma for brand system development and design execution.

• Familiarity with user experience (UX) principles and how brand integrates into product design.

• Experience in the family tech or health/wellness industry.

• Ability to conceptualize and execute motion graphics as part of a broader brand system.

📝 Enhancement Note: The experience requirement of 8+ years and the emphasis on a strong portfolio with a focus on "brand systems" suggest a need for candidates who can demonstrate a structured and scalable approach to design, similar to how operations professionals build repeatable processes. The mention of "prioritization," "fast-paced environment," and "operating independently" are key indicators of the operational rigor expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a minimum of 8 years of visual design experience, with a clear emphasis on branding and the development of comprehensive brand systems.

• Include case studies that illustrate the process of defining and evolving a visual identity, highlighting how design decisions were made and implemented across various channels (web, mobile, campaigns).

• Showcase examples of how brand systems were maintained and scaled to meet business needs, demonstrating an understanding of flexibility and efficiency in design execution.

• Provide evidence of collaboration with cross-functional teams (Product, Marketing, Engineering) and external partners, detailing the role played and outcomes achieved.

• Highlight projects where audience insights and performance data informed design iterations and led to measurable improvements in brand resonance or campaign effectiveness. Process Documentation:

• Illustrate the process for developing and documenting a scalable brand system, including guidelines for typography, color, imagery, and tone of voice.

• Detail the workflow for collaborating with product and marketing teams, from initial brief to final asset delivery, emphasizing clear communication and feedback loops.

• Showcase how design concepts were tested and iterated upon using audience insights and performance data, demonstrating a data-driven approach to brand development.

• Document examples of managing external creative partners (illustrators, motion designers, agencies), including briefing processes, feedback mechanisms, and quality assurance.

📝 Enhancement Note: For a Senior Brand Designer role, particularly one focused on brand systems, the portfolio is paramount. It's not just about aesthetics but demonstrating a systematic approach to design. This aligns with operations roles where process documentation, system implementation, and measurable impact are key. The expectation is to see how the candidate structures their work, collaborates, and drives results through design.

💵 Compensation & Benefits

Salary Range: $135,000 - $160,000 per year.

Benefits:

• Equity: Stock options or grants, providing ownership and potential for long-term financial growth.

• Unlimited PTO: Flexible time-off policy, allowing employees to manage their work-life balance effectively.

• Health, Vision, and Dental Insurance: Comprehensive medical coverage for employees and potentially dependents.

• Paid Parental Leave: Support for new parents, offering paid time off for primary and secondary caregivers.

• 401k Match: Retirement savings plan with employer contributions, enhancing long-term financial security.

Working Hours: 40 hours per week, with flexibility implied by the remote work arrangement and unlimited PTO.

📝 Enhancement Note: The salary range provided is competitive for a Senior Brand Designer in a high-cost-of-living area like Los Angeles, even for a remote role. The benefits package is robust, with equity and unlimited PTO being particularly attractive. The "40 hours per week" is a standard guideline, but the overall package suggests a focus on results and employee well-being, common in high-growth tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on family support and parenting through a mobile application. Huckleberry Labs operates at the intersection of pediatric expertise, data science, AI, and behavioral science.

Company Size: The provided data does not specify company size, but the context of rapid growth and expanding product offerings suggests a dynamic startup or scale-up environment.

Founded: The company was founded in 2019, indicating a relatively young but established organization that has achieved significant traction with its user base.

Team Structure:

• The design team is likely small but impactful, operating closely with Product, Marketing, and Engineering. The role reports to a Creative Director, suggesting a clear hierarchy within the creative function.

• Collaboration is a key aspect, with the Senior Brand Designer expected to work across departments, acting as a brand advocate and partner.

• The team values expertise and empathy, aiming to build life-changing products that are both credible and approachable. Methodology:

• Huckleberry Labs employs a data-driven approach, leveraging data science and AI to inform product development and user support. This extends to design, where "design through iteration, experimentation, audience insights, and performance data" is emphasized.

• Workflow planning and optimization are implicit in the need for a scalable brand system and efficient collaboration across teams.

• Automation is likely utilized in various aspects of product delivery and marketing, though not explicitly detailed for the design function itself.

Company Website: https://www.huckleberrycare.com/

📝 Enhancement Note: Huckleberry Labs aims to blend technology with empathy, creating a unique company culture. For a Senior Brand Designer, this means understanding how to visually communicate both expertise (pediatric, data science) and approachability (supportive, magical). The company's focus on data science and AI suggests an operations-minded approach to product development and marketing, where efficiency and measurable impact are valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a significant level of experience and autonomy. The Senior Brand Designer is expected to not only execute but also contribute to the strategic direction of the brand's visual identity and systems. They are a key contributor to brand consistency and evolution.

Reporting Structure: The Senior Brand Designer will report to the Creative Director and collaborate closely with partners in Marketing, Product, and Engineering. This cross-functional interaction is vital for aligning brand strategy with business objectives.

Operations Impact: The Senior Brand Designer's work directly impacts brand perception, user acquisition, and customer engagement. By developing a strong, consistent, and appealing visual identity, they contribute to the overall success and growth of Huckleberry's products and services. This role bridges creative vision with business outcomes, a key characteristic of impactful operations roles.

Growth Opportunities:

• Brand System Leadership: Opportunity to lead the development and ongoing evolution of Huckleberry's brand system, taking significant ownership and shaping its future direction.

• Cross-Functional Influence: Develop expertise in working across diverse teams (Product, Marketing, Engineering), enhancing collaboration and strategic influence within the organization.

• Industry Specialization: Deepen experience in the rapidly growing family tech and health/wellness sector, becoming a subject matter expert in a niche but impactful market.

• Creative Direction Potential: With demonstrated success and leadership, potential to grow into a Creative Director role as the company and its creative team expand.

📝 Enhancement Note: The "Senior" title and the emphasis on defining and evolving the brand system suggest this role offers substantial ownership and strategic influence. The growth opportunities are tied to expanding the brand's capabilities and potentially moving into leadership, mirroring career progression often seen in operations, where expertise in systems and strategy leads to greater impact and responsibility.

🌐 Work Environment

Office Type: Fully Remote. This offers flexibility and the ability to work from anywhere within the approved states.

Office Location(s): While the role is remote, Huckleberry Labs is headquartered in Los Angeles, CA. The company is currently only able to hire full-time employees in specific US states: CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, and VA.

Workspace Context:

• Collaborative Environment: The remote nature necessitates strong digital collaboration tools and practices. Expect regular video calls, Slack communication, and shared digital workspaces.

• Operations Tools & Technology: Access to design software (Figma is mentioned), project management tools, and communication platforms will be essential. The emphasis on data and iteration suggests integration with analytics and potentially A/B testing platforms.

• Team Interaction: While remote, opportunities for interaction will likely be through virtual team meetings, design critiques, and cross-functional project discussions, fostering a sense of connection and shared purpose.

Work Schedule: Standard 40-hour work week is typical, but the remote setup and unlimited PTO suggest a focus on output and flexibility rather than strict adherence to hours. The ability to manage one's own schedule to meet project deadlines and collaborate across time zones (especially if team members are distributed) will be important.

📝 Enhancement Note: The fully remote nature of this role requires a high degree of self-discipline and proactive communication, akin to managing remote operations teams. The approved states list is a critical operational detail for compliance and hiring. The emphasis on digital collaboration tools is paramount for a remote-first or remote-friendly company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience and fit for the Senior Brand Designer role. Be prepared to highlight your most relevant brand system and visual identity work.

• Portfolio Presentation & Interview: A deeper dive into your portfolio, where you will likely present case studies demonstrating your process, strategic thinking, and execution capabilities. Expect questions about your approach to brand systems, collaboration, and problem-solving.

• Cross-Functional Interviews: Meetings with key stakeholders from Marketing, Product, and potentially Engineering to assess collaboration style, communication skills, and alignment with company values.

• Final Interview: Likely with the Creative Director or a senior leader to discuss overall fit, strategic vision, and compensation.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your expertise in brand systems, visual identity development, and cross-channel application. Prioritize work that demonstrates strategic thinking and measurable impact.

• Detail Your Process: For each case study, clearly outline the problem, your role, the strategic approach, the design process (ideation, iteration, execution), the tools used, and the final outcomes/results. Emphasize how you collaborated and used data/insights.

• Highlight Brand Systems: Showcase your ability to create and maintain flexible, scalable brand systems. Explain the components of the system and how it ensures consistency across diverse touchpoints.

• Showcase Collaboration: Include examples of how you partnered with other disciplines (Product, Marketing, Engineering) and external vendors. Clearly articulate your contributions and the collaborative process.

• Tell a Story: Present your work in a compelling narrative format, demonstrating your passion for design and your ability to articulate complex ideas clearly and concisely.

Challenge Preparation:

• Brand Exercise: Be prepared for a potential take-home assignment or live design challenge that assesses your ability to interpret a brief, develop creative concepts, and apply Huckleberry's brand (or a new brand) effectively.

• Problem-Solving Scenarios: Anticipate questions about how you would approach specific design challenges, such as evolving a brand system, ensuring consistency across new product features, or collaborating with a challenging stakeholder.

• Strategic Articulation: Practice articulating your design rationale, connecting your creative decisions to business objectives and user needs. Be ready to discuss your understanding of Huckleberry's mission and target audience.

📝 Enhancement Note: The emphasis on portfolio review, case studies, and process documentation is critical for this role. It mirrors the expectations for operations professionals to demonstrate their ability to build, manage, and optimize systems and processes. Preparing to articulate "how" and "why" behind your design decisions, linking them to business goals, is key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for brand system development, UI design, prototyping, and collaborative design workflows. Expected proficiency.

• Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects (for motion concepts). Proficiency expected for asset creation and manipulation.

• Prototyping Tools: While Figma has strong prototyping capabilities, familiarity with others like Principle or ProtoPie might be beneficial for specific motion concepts.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics, Mixpanel): Understanding how to interpret data and user behavior to inform design decisions and measure campaign effectiveness.

• A/B Testing Tools: Familiarity with platforms used for testing design variations and optimizing performance.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Understanding how brand assets are deployed in lifecycle marketing campaigns.

• Project Management Software (e.g., Asana, Jira, Trello): For managing design projects, tracking progress, and collaborating with teams.

📝 Enhancement Note: The mention of Figma as a primary tool is significant. For operations roles, understanding the technology stack is crucial for efficiency. Here, it signifies the need for modern, collaborative design tools that support scalable systems. The connection to analytics and marketing automation highlights how design integrates into broader GTM and operational workflows.

👥 Team Culture & Values

Operations Values:

• Expertise & Empathy: A core value for Huckleberry, meaning designs should feel both knowledgeable and supportive, especially for parents. This translates to a design approach that is informed by research and sensitive to user needs.

• Data-Driven Innovation: Decisions are guided by data science, AI, and behavioral insights, encouraging a systematic and iterative approach to design that is measurable and effective.

• Collaboration & Partnership: The company emphasizes working closely across departments (Marketing, Product, Engineering) and with external partners, fostering a team-oriented environment where diverse perspectives are valued.

• Impact & Growth: The purpose is to build "life-changing products," indicating a focus on making a real difference and a drive for continuous improvement and expansion.

• Everyday Magic: A unique cultural element suggesting a desire to create delightful and positive experiences for families.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative style where designers actively engage with Product Managers, Engineers, and Marketers to ensure brand alignment and cohesive user experiences.

• Feedback Culture: A proactive approach to giving and receiving constructive feedback is essential for design iterations and continuous improvement, mirroring best practices in operations for process refinement.

• Knowledge Sharing: As a small team, sharing insights, best practices, and learnings across design and other departments is likely encouraged to foster collective growth and efficiency.

📝 Enhancement Note: The blend of "expertise and empathy" is central to Huckleberry's brand. For a designer, this means creating visuals that are trustworthy and reassuring. The emphasis on data and collaboration aligns perfectly with operations principles of efficiency, measurement, and cross-functional alignment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Vision with Business Needs: Ensuring the brand identity remains distinctive and compelling while supporting diverse marketing initiatives and product developments.

• Scaling a Brand System: Developing and maintaining a flexible brand system that can adapt to new product features, marketing campaigns, and evolving market trends in a fast-paced environment.

• Remote Collaboration: Effectively collaborating and maintaining strong communication with a distributed team, ensuring alignment and shared understanding without in-person interaction.

• Defining a Young Brand: Contributing significantly to a brand that is still early in its development, requiring a proactive and opinionated approach to visual strategy.

Learning & Development Opportunities:

• Brand System Leadership: Opportunity to take ownership of the brand system's evolution, deepening expertise in brand architecture and governance.

• Cross-Disciplinary Skill Development: Gain exposure to product design, marketing strategy, and engineering processes, broadening your understanding of the full product lifecycle.

• Industry Immersion: Deepen knowledge of the family tech and health/wellness sectors, understanding the unique design challenges and opportunities within this space.

• Mentorship: Potential to receive guidance from a Creative Director and learn from experienced cross-functional partners, fostering professional growth.

📝 Enhancement Note: The challenges presented are typical for a senior role in a growing company, requiring adaptability and strategic problem-solving. The growth opportunities are substantial, particularly in owning and shaping a key brand asset, which is analogous to taking ownership of critical operational processes or systems.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing and evolving a brand system. How do you ensure it remains flexible and scalable?" (Focus on systematic approach, documentation, and adaptability.)

• "How do you collaborate with Product, Marketing, and Engineering teams to ensure brand consistency across all touchpoints? Provide an example." (Highlight cross-functional communication, alignment strategies, and conflict resolution.)

• "Walk us through a project where you used audience insights or performance data to inform your design decisions. What was the outcome?" (Emphasize data-driven design, iterative processes, and measurable impact.) Company & Culture Questions:

• "What excites you about Huckleberry's mission and how do you see your design expertise contributing to it?" (Connect your passion for design with the company's purpose of supporting families.)

• "How do you approach maintaining brand integrity in a fast-paced, remote environment with multiple stakeholders?" (Discuss your strategies for brand governance, communication, and managing expectations.)

• "Describe a time you had to champion a design idea that faced resistance. How did you navigate that situation?" (Showcase your persuasion skills, ability to articulate rationale, and collaborative problem-solving.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation logically, perhaps by project type or by demonstrating a progression from strategy to execution. Start with a strong overview of your qualifications and Huckleberry's mission.

• Focus on Process & Rationale: For each case study, clearly articulate the problem, your strategic approach, your specific contributions, the tools and methods you used, and the measurable results. Explain the "why" behind your design choices.

• Demonstrate System Thinking: Highlight projects where you built or significantly contributed to a brand system. Explain its components, how it was implemented, and its benefits for consistency and efficiency.

• Show Collaboration: Use examples to illustrate how you worked effectively with cross-functional teams and external partners.

• Conciseness & Clarity: Be mindful of time. Practice your presentation to ensure you deliver key insights clearly and effectively, leaving time for Q&A.

📝 Enhancement Note: Preparing for this interview requires demonstrating not just design skills but also strategic thinking, operational rigor in managing projects and systems, and strong communication. The emphasis on brand systems and data-informed design directly translates to the operational mindset valued in GTM and Revenue Operations roles.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Lever.

• Customize Your Resume: Tailor your resume to highlight your 8+ years of experience in visual design, with a strong emphasis on brand identity, brand systems, and cross-channel design execution. Use keywords from the job description, such as "brand system," "visual identity," "typography," "Figma," and "collaboration." Quantify achievements where possible (e.g., "Increased brand consistency by X%," "Developed a scalable design system that reduced asset creation time by Y%").

• Curate Your Portfolio: Select 3-5 of your most relevant projects that showcase your expertise in brand strategy, system development, and application across various mediums. Ensure your portfolio clearly demonstrates your process, strategic thinking, and collaborative approach. Prepare concise case studies for each.

• Prepare for Presentation: Practice presenting your portfolio, focusing on articulating your design process, rationale, and the impact of your work. Be ready to discuss how you would approach building and scaling a brand system for Huckleberry.

• Research Huckleberry: Thoroughly understand Huckleberry's mission, target audience, and existing brand presence. Consider how your design philosophy aligns with their values of "expertise and empathy" and "everyday magic."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.