Senior Brand Designer (IGT1)

📍 Job Overview

Job Title: Senior Brand Designer (IGT1)

Company: IFS (for client Kyriba)

Location: Port City, Western Province, Sri Lanka

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-04

Experience Level: 8+ years (Senior Level)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creative development and execution of integrated marketing campaigns, driving brand awareness and demand generation for a leading global fintech company.

• Develop and maintain scalable visual systems and creative identities that consistently represent the brand across diverse channels, including digital, social, web, events, and customer communications.

• Translate complex business and financial objectives into clear, compelling, and differentiated visual brand experiences that resonate with target audiences.

• Collaborate closely with cross-functional stakeholders, including marketing, product marketing, events, and executive leadership, to ensure creative strategies align with overarching business goals.

• Lead the visual design strategy for high-impact initiatives such as major campaigns, product launches, thought leadership programs, and significant customer-facing events.

📝 Enhancement Note: This role is positioned within IGT1, an offshore technology and talent solutions company, serving as an embedded team member for their client, Kyriba, a global fintech leader. The focus is on Brand Design within a marketing operations context, emphasizing the creation and execution of visual assets for marketing campaigns, events, and communications. While the title is "Senior Brand Designer," the responsibilities and environment suggest a strong overlap with Creative Operations, requiring strategic visual thinking, system development, and cross-functional stakeholder management within a GTM framework.

📈 Primary Responsibilities

• Lead the creative conceptualization and execution of integrated marketing campaigns, encompassing brand awareness, demand generation, customer engagement, and product marketing initiatives.

• Design and implement scalable visual systems and campaign identities that seamlessly extend across digital platforms, social media, web presence, presentations, event experiences, video content, advertising materials, and all customer-facing communications.

• Craft compelling visual solutions that effectively translate intricate business and financial concepts into clear, engaging, and distinct brand experiences, ensuring differentiation in the market.

• Actively partner with marketing, product marketing, events, communications, and executive stakeholders to formulate creative strategies that are precisely aligned with stated business objectives and the specific needs of various audience segments.

• Take the lead on the visual development for Kyriba's most significant strategic initiatives, including major marketing campaigns, comprehensive thought leadership programs, critical product launches, large-scale customer conferences, internal sales meetings, and executive-level events.

• Architect and execute comprehensive branding strategies for key global events, encompassing environmental graphics, signage design, presentation decks, event-specific campaign materials, and all attendee-facing visual elements.

• Actively contribute to the ongoing evolution and diligent stewardship of Kyriba's overarching visual identity, design standards, and brand systems, ensuring consistency and adherence.

• Skillfully present creative concepts and strategic recommendations to diverse stakeholder groups, providing clear and persuasive rationale, and offering expert guidance throughout the entire creative process.

• Foster effective collaboration with external agencies, freelance designers, production partners, and vendors to guarantee the highest standards of creative excellence and brand consistency across all project deliverables.

• Provide mentorship and guidance to junior designers, actively contributing to the cultivation of a creative, collaborative, and continuously improving team environment.

• Proactively explore and integrate emerging creative technologies, AI-enabled workflows, and relevant industry trends to drive innovation and enhance overall team efficiency and output.

• Uphold and maintain exceptional standards of quality, craftsmanship, and meticulous attention to detail across the entirety of the creative output.

📝 Enhancement Note: The responsibilities highlight a senior-level role focused on strategic brand execution and campaign leadership. The emphasis on "scalable visual systems," "integrated marketing campaigns," and "stakeholder partnership" points towards a need for strong operational understanding in managing creative projects from concept to completion across multiple channels. The mention of "AI-enabled workflows" and "emerging creative technologies" suggests a forward-thinking approach to creative production and efficiency.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior Brand Designer role. A strong portfolio can often substitute for formal education.

Experience:

• Minimum of 8+ years of progressive experience in brand design, integrated marketing campaign development, visual communications, or in-house creative team management within an agency setting.

• Demonstrated success in developing and executing strategic marketing campaigns that effectively span multiple communication channels and customer touchpoints, driving measurable results.

• Proven ability to develop robust