Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Onebrief

Location: United States

Job Type: FULL_TIME

Category: Marketing / Art & Design

Date Posted: 2026-09-17

Experience Level: 7+ Years

Remote Status: Fully Remote (Telecommute)

🚀 Role Summary

• Spearhead the visual identity and brand presence for Onebrief, a company developing AI-powered workflow software for military planning and operational coordination.

• Translate complex operational and technical concepts into impactful, cohesive visual designs across all marketing and sales touchpoints.

• Collaborate closely with marketing, sales, and product teams to create compelling designs for campaigns, events, website, and sales enablement collateral.

• Act as a brand ambassador, ensuring all external materials reflect the reliability, groundedness, and quality of Onebrief's systems.

• Own project timelines and manage multiple design projects simultaneously, delivering high-quality work with meticulous attention to detail.

📝 Enhancement Note: This role is pivotal for Onebrief's Go-To-Market (GTM) strategy, directly impacting brand perception and sales effectiveness. The "Senior" title suggests a need for strategic thinking beyond execution, implying potential involvement in brand strategy development and mentorship. The emphasis on military planning and operational coordination indicates a unique industry context requiring a design approach that conveys seriousness, reliability, and technological sophistication.

📈 Primary Responsibilities

• Develop compelling designs for a wide range of marketing campaigns, including digital advertisements, social media assets, email templates, and print collateral.

• Create visually striking materials for industry events and trade shows, encompassing booth graphics, banners, signage, and promotional items to maximize brand visibility and engagement.

• Design and update graphics and visuals for the company website, ensuring alignment with established brand standards and enhancing overall user experience and information architecture.

• Build visually engaging and persuasive sales enablement tools, such as presentations, one-pagers, datasheets, and case studies, to empower the sales team and articulate value propositions effectively.

• Ensure all design outputs strictly adhere to established brand guidelines, acting as a guardian of the brand to maintain visual consistency and integrity across all platforms and touchpoints.

• Manage multiple design projects concurrently, effectively prioritizing tasks, owning project timelines, and coordinating with cross-functional teams and external vendors to ensure timely and high-quality delivery.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and strategic brand stewardship. The role requires not just design proficiency but also an understanding of how design impacts sales enablement and marketing campaign effectiveness. The mention of "translating complex operational and technical concepts" suggests the need for strong conceptualization skills and the ability to simplify intricate ideas into clear visual narratives, a crucial aspect for GTM success in a technical B2B environment.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communications, or a closely related field, or equivalent practical experience demonstrating a strong foundation in design principles. Experience:

• 7 or more years of professional design experience specifically for B2B or technology-focused brands, with a demonstrated history of creating impactful marketing and sales collateral.

• Proven ability to apply and adapt comprehensive brand guidelines across a diverse range of projects while maintaining strict visual consistency and brand integrity.

• Meticulous approach to design execution and project management, ensuring polished, professional outcomes and organized asset documentation for future reference and scalability. Required Skills:

• Brand Design Expertise: Deep understanding of branding principles and the ability to translate complex concepts into cohesive visual identities.

• Adobe Creative Suite Proficiency: Mastery of Photoshop, Illustrator, and InDesign for creating high-quality graphics, illustrations, and layouts.

• Digital Design Tools: Proficiency in modern design and prototyping tools such as Figma or Sketch, essential for collaborative workflows and interactive design.

• Marketing & Sales Collateral Design: Proven track record in designing effective materials for marketing campaigns, lead generation, and sales enablement.

• Cross-Functional Collaboration: Strong communication and interpersonal skills to work effectively with marketing, sales, product, and external stakeholders.

• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Industry-Specific Design Experience: Experience designing for the defense technology, aerospace, or government sectors, understanding the unique visual language and sensitivities of these industries.

• Web Design Principles: Familiarity with web design best practices, user experience (UX) principles, and a basic working knowledge of HTML and CSS to inform web-related design decisions.

• Campaign Design Experience: Proven experience in designing integrated marketing campaigns or lead-generation-focused projects that drive measurable results.

📝 Enhancement Note: The requirement for 7+ years of experience and a portfolio of marketing and sales collateral indicates this is a senior-level role demanding not just creative talent but also strategic understanding of how design supports business objectives in a B2B technology context. The preference for defense/government industry experience is a significant differentiator, suggesting the company values candidates who can quickly grasp the nuances of this specialized market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing at least 7 years of design experience, with a significant emphasis on B2B technology brands and their marketing and sales collateral.

• Clear examples of how brand guidelines were applied and adapted across diverse projects, demonstrating a commitment to visual consistency and brand integrity.

• Case studies or project examples that highlight the design process, from concept to final execution, detailing problem-solving approaches and design rationale.

• Visual assets that exemplify the creation of compelling graphics for marketing campaigns, sales presentations, website elements, and event materials.

• Evidence of managing project timelines and collaborating with cross-functional teams to achieve successful design outcomes. Process Documentation:

• The portfolio should implicitly or explicitly demonstrate a structured design process, including stages for research, concept development, iteration, feedback incorporation, and final asset delivery.

• Examples of organized asset management and documentation practices are beneficial, showing an understanding of how to maintain a scalable and accessible design library.

• Ability to articulate the impact of design choices on business objectives, such as lead generation, brand perception, or sales conversion rates.

📝 Enhancement Note: For a Senior Brand Designer, the portfolio is the primary evaluation tool. It needs to go beyond aesthetics to demonstrate strategic thinking, process efficiency, and a clear understanding of how design supports GTM objectives in a complex B2B environment. The emphasis on "marketing and sales collateral" and "brand ambassador" roles means the portfolio must showcase an ability to create designs that are not only visually appealing but also persuasive and on-brand for sales and marketing initiatives.

💵 Compensation & Benefits

Salary Range:

• The provided salary range for this Senior Brand Designer position in the United States is $151,200 - $184,400 USD per year. This range reflects the senior level of the role, the specialized industry (defense technology/AI for military planning), the requirement for extensive experience (7+ years), and the fully remote nature within the US. Market research for similar senior B2B tech brand design roles in the US, considering factors like company valuation ($2B+) and investor backing, supports this compensation bracket. Benefits:

• Comprehensive Health Coverage: Includes Health, Dental, and Vision insurance to support employee well-being.

• Financial Security: Life insurance and a 401(k) plan with company match provide long-term financial planning support.

• Work-Life Balance: Generous Parental leave and Unlimited Paid Time Off (PTO) policies promote flexibility and employee well-being.

• Remote Work Support: A Home office budget assists in creating an ergonomic and productive remote workspace.

• Team Cohesion: Company retreats offer opportunities for in-person collaboration and team building, fostering a strong company culture despite the remote setup.

• Ownership & Growth: Equity participation offers employees a stake in the company's success, aligning individual growth with company performance.

Working Hours:

• Standard full-time work hours are expected, typically around 40 hours per week. Given the fully remote nature and the company's mission involving operational coordination, some flexibility may be inherent, but consistent availability for collaboration during core business hours and for critical project deadlines is anticipated.

📝 Enhancement Note: The compensation range is competitive for a senior-level design role in the US tech sector, especially for a company with significant funding and a unique market focus. The benefits package is robust, emphasizing employee well-being, financial security, and work-life balance, which are crucial for attracting and retaining top talent in a remote environment. The inclusion of equity is a strong indicator of the company's growth trajectory and its desire to align employee interests with long-term success.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (AI, Collaboration, Workflow) with a specialized focus on Military Planning and Operational Coordination. This niche requires a blend of high-tech innovation and a deep understanding of mission-critical operations, demanding reliability, precision, and security in its products and branding.

Company Size: Backed by significant investors and valued at over $2 billion, Onebrief is a well-funded, growth-stage technology company. While specific employee count isn't provided, its valuation and investment suggest a substantial team, likely ranging from 100-500+ employees, with ambitions for further scaling. This implies a dynamic, fast-paced environment with established processes but also room for agility and innovation.

Founded: Founded in 2019, Onebrief is a relatively young company, indicating a culture that is likely agile, innovative, and forward-thinking, driven by a mission to modernize critical operational workflows.

Team Structure:

• Operations Focus: The company's mission involves "military planning and operational coordination," suggesting a culture that values precision, efficiency, and robust execution. This translates to a strong emphasis on well-defined processes and clear communication.

• Cross-Functional Collaboration: The role explicitly requires close partnerships with marketing, sales, and product teams. This indicates a collaborative environment where design is integrated into broader GTM and product development efforts, rather than being siloed.

• Distributed Team: As a distributed team with members working remotely and alongside customers, Onebrief likely fosters a culture of autonomy, trust, and asynchronous communication, balanced with intentional opportunities for in-person connection (e.g., company retreats).

Methodology:

• AI-Powered Workflow: The core product leverages AI for workflow optimization, suggesting a data-driven and technologically advanced approach to problem-solving across the organization.

• Agile Development: Common in tech startups, an agile methodology is likely employed for product development, requiring flexibility and iterative design processes.

• Customer-Centricity: Working "alongside customers in operational environments" implies a strong customer-centric approach, where feedback and real-world application heavily influence product and GTM strategies.

Company Website: https://onebrief.com/

📝 Enhancement Note: The company's focus on military planning and operational coordination is a unique differentiator. This implies a need for a brand identity that conveys seriousness, reliability, and technological sophistication. The culture is likely a blend of startup agility and the rigor demanded by its customer base, making this a challenging yet rewarding environment for a Senior Brand Designer.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Brand Designer position, indicating a mid-to-senior level role within the design function. It requires significant independent contribution, strategic input, and the ability to manage complex projects with minimal supervision. The emphasis on shaping the brand's visual presence and acting as a brand ambassador suggests a role with considerable ownership and influence.

Reporting Structure: While not explicitly stated, a Senior Brand Designer typically reports to a Creative Director, Head of Marketing, Director of Brand, or potentially a VP of Marketing. The role will involve close collaboration with various departments, including Marketing, Sales, and Product, highlighting its cross-functional integration.

Operations Impact: The Senior Brand Designer's impact is directly tied to the effectiveness of Onebrief's Go-To-Market (GTM) strategy. By creating compelling visual assets for marketing campaigns and sales enablement, this role directly influences lead generation, brand perception, customer engagement, and ultimately, sales conversion rates. The quality and clarity of the brand's visual communication are critical for building trust and credibility in a complex, high-stakes industry.

Growth Opportunities:

• Leadership in Brand Strategy: Opportunity to influence and evolve the brand's visual identity and contribute to broader brand strategy discussions as the company scales.

• Specialization: Potential to deepen expertise in designing for specialized industries like defense tech or government, becoming a go-to expert within the company.

• Mentorship: As a senior member, there may be opportunities to mentor junior designers or contribute to building out a design team in the future.

• Cross-Functional Skill Development: Working closely with marketing, sales, and product teams provides exposure to different facets of the business, enhancing overall GTM understanding.

• Impactful Projects: Contributing to a mission-driven company with high-stakes applications offers the chance to work on projects with significant real-world impact.

📝 Enhancement Note: The "Senior" designation and the company's growth stage suggest this role offers substantial opportunities for career advancement, including potential leadership roles and the chance to shape the brand's trajectory. The emphasis on translating complex concepts implies a growth opportunity in strategic visual communication and industry-specific design understanding.

🌐 Work Environment

Office Type: This is a Fully Remote position, meaning there is no central office requirement. Employees work from their chosen locations within the United States. The company utilizes a distributed team model.

Office Location(s): While the company is distributed, its headquarters are not explicitly stated, but its investor base and operational focus suggest a significant presence in the US. The role is open to candidates located anywhere within the United States, allowing for geographic flexibility.

Workspace Context:

• Autonomy & Flexibility: Remote work offers significant autonomy over the work environment and schedule, enabling individuals to optimize their personal workspace and working hours for productivity.

• Digital Collaboration Tools: The team relies heavily on digital collaboration tools (e.g., Slack, Zoom, project management software) to maintain communication and workflow efficiency across distributed team members.

• Virtual Team Engagement: While remote, the company organizes "Company retreats" to foster in-person connection and team cohesion, providing opportunities for direct collaboration and cultural immersion.

• Home Office Support: A dedicated "Home office budget" is provided, indicating the company's commitment to ensuring remote employees have the necessary equipment and comfortable setup for effective work.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected. While remote work offers flexibility, the nature of the business (operational coordination) and cross-functional collaboration requirements mean consistent availability during core business hours and responsiveness for urgent tasks are important.

📝 Enhancement Note: The fully remote nature is a key aspect of the work environment, requiring strong self-discipline and communication skills. The provision of a home office budget and company retreats demonstrates an investment in supporting remote employees and maintaining a cohesive team culture despite the geographical distribution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Interview: A session where you will present your portfolio, discussing your design process, key projects, and how you've translated complex concepts into visual solutions. This will likely involve questions about your experience with B2B tech brands, marketing/sales collateral, and brand consistency.

• Cross-Functional Interviews: Interviews with members from Marketing, Sales, and potentially Product teams to evaluate collaboration skills, understanding of GTM objectives, and cultural fit.

• Hiring Manager Interview: A final discussion with the hiring manager to delve deeper into your strategic thinking, project management capabilities, and long-term career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best showcase your experience with B2B technology brands, marketing campaigns, and sales enablement collateral. Prioritize projects that demonstrate your ability to translate complex ideas into clear visuals.

• Showcase Process: For each project, clearly articulate your role, the problem you were solving, your design process (research, ideation, iteration, execution), and the final outcome. Use visuals to illustrate your journey.

• Highlight Impact: Wherever possible, quantify the impact of your designs. Did your marketing collateral increase engagement? Did your sales presentations improve close rates? Even qualitative feedback is valuable.

• Demonstrate Brand Stewardship: Include examples where you've applied or evolved brand guidelines, emphasizing your commitment to visual consistency and brand integrity.

• Tailor to Onebrief: Research Onebrief's current brand and products. If possible, include a conceptual piece or highlight how your skills align with their specific mission (military planning, AI, operational coordination).

• Prepare for Technical Questions: Be ready to discuss your proficiency in Adobe Creative Suite, Figma/Sketch, and any experience with web design principles or HTML/CSS.

Challenge Preparation:

• Design Challenge: Be prepared for a potential design challenge, likely focused on creating a piece of marketing or sales collateral based on a provided brief. This will assess your ability to quickly grasp requirements, apply brand guidelines, and produce a polished design under a time constraint.

• Conceptualization: Practice articulating your design strategy and rationale verbally. Be ready to explain why you made certain design choices, not just what you designed.

• Stakeholder Communication: Understand how to communicate design decisions effectively to non-designers, focusing on business objectives and user impact.

📝 Enhancement Note: The interview process emphasizes a strong portfolio and the ability to articulate design strategy and impact. Candidates should prepare to demonstrate not just creative skills but also business acumen and a deep understanding of how design supports sales and marketing objectives in a B2B tech context, particularly for a company with a unique mission.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print collateral, presentations).

• Figma / Sketch: Expertise in modern UI/UX design and prototyping tools, crucial for collaborative workflows, website graphics, and potentially interactive sales tools.

• Project Management Software: Familiarity with tools like Asana, Jira, or Trello for managing design projects, tracking timelines, and collaborating with teams.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Basic understanding of how website design impacts user behavior and conversion rates, informing design decisions for the website.

• Marketing Analytics Platforms: Awareness of how marketing campaign designs are tracked and measured for effectiveness.

CRM & Automation:

• CRM Systems (e.g., Salesforce): While not a direct user role, understanding how sales collateral is utilized within CRM systems can inform design choices for sales enablement materials.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Familiarity with how email templates and digital assets are deployed through these platforms.

Other Relevant Technologies:

• HTML/CSS: Basic working knowledge is preferred for web design contributions, enabling better collaboration with web developers and informed design decisions.

• Presentation Software: Proficiency in tools like Google Slides or PowerPoint for creating sales presentations.

📝 Enhancement Note: The technology stack is standard for a senior brand designer role in a tech company, with a strong emphasis on core Adobe tools and modern digital design platforms like Figma. The mention of HTML/CSS as preferred indicates the company values designers who can bridge the gap between creative and technical implementation, especially for digital assets.

👥 Team Culture & Values

Operations Values:

• Consequential Work, Dedicated People: This core ethos suggests a company culture that values meaningful contributions and a committed, high-performing team. For a designer, this means creating work that has a tangible impact and being dedicated to achieving excellence.

• Reliability and Groundedness: Reflecting the nature of their software for military planning, the brand and team culture likely emphasize dependability, precision, and a no-nonsense approach to problem-solving.

• Innovation and Collaboration: As a tech company leveraging AI and modern workflow software, innovation is key. The collaborative nature of the role implies a culture that encourages teamwork, shared ideas, and cross-functional synergy.

• Professionalism and Quality: The need for external materials to "accurately convey the quality of the systems we build" points to a high standard for professionalism and design quality across all outputs.

Collaboration Style:

• Cross-Functional Partnership: The role is designed for close collaboration with Marketing, Sales, and Product teams, indicating an integrated approach where design is seen as a critical partner in GTM strategy and product development.

• Proactive Communication: In a distributed environment, proactive and clear communication is essential. Expect regular check-ins, clear briefs, and transparent feedback loops.

• Ownership and Accountability: The emphasis on taking ownership of projects suggests a culture where individuals are empowered and held accountable for delivering results.

• Feedback-Driven Improvement: A culture that values continuous improvement would encourage open feedback on designs and processes, leading to iterative enhancements.

📝 Enhancement Note: The company's stated values of "Consequential Work, Dedicated People" and the need for "reliability and groundedness" in branding are crucial guiding principles. A successful candidate will demonstrate an understanding of these values and how they translate into design decisions, particularly for a B2B tech company serving critical operational needs.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be translating highly technical and complex military planning and AI concepts into visually accessible and compelling designs for diverse audiences.

• Maintaining Brand Consistency: Ensuring strict adherence to brand guidelines across a wide array of marketing and sales materials, especially in a fast-paced, remote environment.

• Balancing Speed and Quality: Delivering high-quality, polished design assets rapidly to meet the demands of marketing campaigns, events, and sales cycles.

• Industry Nuances: Adapting design approaches to the specific sensitivities and visual language expected within the defense technology, aerospace, or government sectors if lacking prior experience.

• Remote Collaboration: Effectively collaborating and communicating design ideas and feedback across distributed teams and with various stakeholders without in-person proximity.

Learning & Development Opportunities:

• Deep Dive into Niche Industry: Gaining specialized knowledge and design experience within the defense tech and operational coordination sectors, a unique and high-impact field.

• Strategic Brand Influence: Opportunity to contribute significantly to the evolution of Onebrief's brand identity and visual strategy, moving beyond execution to strategic input.

• Cross-Functional Expertise: Broadening understanding of marketing, sales, and product development processes by working closely with these departments.

• AI and Workflow Design: Learning how to visually represent cutting-edge AI technologies and complex workflow solutions.

• Mentorship Potential: As a senior member, there's a possibility to mentor junior designers or contribute to building a design function as the company grows.

📝 Enhancement Note: The challenges are significant but directly tied to growth opportunities. Successfully navigating the complexity of the industry and translating it visually will be a key differentiator for this role and a major learning curve.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a brand identity for a company in the defense technology sector, considering the need for reliability and technical sophistication?" (Focus on research, target audience analysis, visual language exploration, and adherence to industry standards.)

• "Describe your process for translating a complex technical concept (e.g., AI-powered planning) into a clear and engaging visual for a sales one-pager." (Emphasize simplification, storytelling, use of infographics, and understanding of the sales funnel.)

• "How do you ensure brand consistency across a wide range of marketing collateral, from digital ads to trade show booths, especially when working remotely?" (Discuss brand guideline adherence, asset management systems, communication with stakeholders, and proactive quality control.) Company & Culture Questions:

• "What do 'Consequential Work' and 'Dedicated People' mean to you in a professional context, and how would you embody these values as a Senior Brand Designer at Onebrief?" (Connect personal work ethic and values to the company's stated mission.)

• "How do you approach collaboration with non-design teams like Sales and Product, and what strategies do you employ to ensure your designs meet their objectives?" (Highlight communication skills, empathy, understanding of business goals, and iterative feedback processes.)

• "Given Onebrief's focus on military planning, what are your thoughts on conveying trust and authority visually?" (Discuss color theory, typography, imagery selection, and overall aesthetic that communicates professionalism and reliability.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation logically: Introduction (Your role, company context), Problem/Objective, Design Process (ideation, iteration, key decisions), Solution (final designs), and Impact/Results.

• Highlight Key Projects: Select 3-5 projects that best demonstrate your experience in B2B tech, marketing collateral, sales enablement, and brand consistency.

• Narrate Your Process: Don't just show the final product. Explain why you made certain design choices, what challenges you faced, and how you overcame them. Use visuals to illustrate your thought process (sketches, wireframes, mood boards).

• Quantify Results: If possible, share metrics or qualitative feedback that demonstrate the effectiveness of your designs (e.g., increased engagement, positive client feedback, support for sales wins).

• Tailor to Onebrief: Explicitly connect your experience and skills to Onebrief's mission and industry. Discuss how your approach aligns with their need for reliability and technical sophistication.

• Prepare for Q&A: Anticipate questions about your technical skills (Adobe Suite, Figma), project management, and how you handle feedback or challenging stakeholders.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also strategic thinking, business acumen, and an understanding of Onebrief's unique market and mission. The portfolio presentation is key, requiring a narrative that highlights process, impact, and brand stewardship.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided Ashby link, ensuring all sections are completed accurately.

• Portfolio Customization: Carefully curate your design portfolio to highlight projects most relevant to B2B technology brands, marketing campaigns, and sales enablement collateral. Prioritize examples that showcase your ability to translate complex concepts into clear visuals and maintain brand consistency.

• Resume Optimization: Tailor your resume to emphasize your 7+ years of experience, proficiency in Adobe Creative Suite and Figma/Sketch, and any relevant experience in defense technology, aerospace, or government sectors. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare to discuss how your skills align with Onebrief's mission and values, and be ready to present your portfolio effectively.

• Company Research: Thoroughly research Onebrief, its products, its mission in military planning and AI, and its existing brand presence. Understand the competitive landscape and the unique visual communication needs of this industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.