Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: LiveKit

Location: United States

Job Type: FULL_TIME

Category: Brand & Creative Operations

Date Posted: 2026-09-15

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive brand strategy and execution across diverse mediums, including digital, print, and out-of-home campaigns, to establish a cohesive and impactful visual identity for LiveKit.

• Develop and own the creative direction for events, encompassing booth graphics, environmental design, and marketing collateral, ensuring a consistent and memorable brand experience.

• Build and maintain robust presentation systems that empower sales, marketing, and keynote teams with visually compelling materials aligned with LiveKit's brand standards.

• Extend the brand's reach into new formats and surfaces, demonstrating a strong systems thinking approach to maintain brand coherence and recognition.

• Design engaging physical goods and promotional items (swag) that resonate with the target audience and reinforce brand loyalty.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, indicating a need for significant experience in leading creative initiatives and a proven ability to develop and extend brand systems. The emphasis on "agentic era of computing" and "AI agents" in the company description suggests a need for a designer who can translate complex technical concepts into accessible and compelling visual narratives. The role appears to be a hybrid of brand strategy, campaign execution, and creative production, requiring a hands-on approach with a strong understanding of Go-To-Market (GTM) visual support.

📈 Primary Responsibilities

• Lead the conceptualization, design, and execution of integrated brand campaigns across digital platforms, print collateral, and out-of-home (OOH) advertising.

• Develop and implement creative strategies for company events, including trade shows, conferences, and product launches, encompassing booth design, signage, and promotional materials.

• Design and standardize presentation templates and systems for sales enablement, marketing materials, and executive keynotes, ensuring brand consistency and impact.

• Adapt and extend the existing brand identity across new and emerging channels, formats, and product touchpoints while upholding design integrity.

• Create compelling designs for physical merchandise, swag, and promotional items that align with brand aesthetics and resonate with the target audience.

• Collaborate closely with marketing, sales, and product teams to translate business objectives and creative briefs into impactful visual assets with speed and precision.

• Proactively experiment with and integrate AI tools into the design process, from ideation and concept exploration to final asset creation and optimization.

• Contribute to the development and refinement of brand guidelines, ensuring clear documentation and consistent application of visual identity across all touchpoints.

• Manage design projects from initiation to completion, including scope definition, timeline management, and stakeholder communication, ensuring timely delivery of high-quality work.

• Maintain a high standard of craft, detail, and execution across all design deliverables, ensuring a polished and professional brand representation.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate strategically (leading campaigns, developing systems) and tactically (designing swag, creating presentations). The emphasis on speed and partnering with marketing/sales suggests a strong connection to GTM operations and the ability to support rapid product launches and sales cycles. The explicit mention of "AI tools" indicates a forward-thinking approach to design technology.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in brand design, with a significant portion in a senior or lead capacity. Proven track record of developing and executing comprehensive brand campaigns across multiple mediums.

Required Skills:

• Brand Identity Development: Expertise in creating and evolving visual identities, including logos, color palettes, typography, and brand guidelines.

• Campaign Design: Proven ability to conceptualize and execute integrated marketing campaigns across digital (social media, web banners, email), print (brochures, flyers), and out-of-home (billboards, event signage) channels.

• Systems Thinking: Capacity to develop and manage scalable design systems that ensure brand consistency across diverse applications and touchpoints.

• Presentation Design: Skill in creating compelling and effective presentation decks for sales, marketing, and thought leadership engagements.

• Cross-Functional Collaboration: Ability to partner effectively with marketing, sales, product, and engineering teams, translating business needs into creative solutions.

• Project Management: Strong organizational and time management skills to manage multiple projects simultaneously, meet deadlines, and deliver high-quality work.

• Proficiency in Design Software: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with design collaboration tools.

• AI Tool Integration: Demonstrated experience and curiosity in leveraging AI tools for creative exploration, ideation, and asset generation within the design workflow.

Preferred Skills:

• Motion Graphics: Strong sensibility for motion design principles and experience with tools like After Effects, even if not the primary animator.

• Environmental Design: Experience designing for physical spaces, trade show booths, and event environments.

• Product Design Collaboration: Ability to work closely with product teams to ensure brand consistency in product interfaces and user experiences.

• Experience in Tech/Developer-Facing Companies: Familiarity with the design challenges and aesthetics relevant to technology companies, particularly those serving developers.

• Art Direction: Experience guiding junior designers or external agencies in creative execution.

📝 Enhancement Note: The experience level is crucial here, signaling that this is not an entry-level role and requires a seasoned professional capable of independent leadership and strategic input. The explicit mention of "AI tools" and "developer-facing companies" points to a specific industry context and a desire for a designer who is forward-thinking and understands the nuances of tech branding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Case Studies: Showcase at least 2-3 comprehensive campaign case studies detailing the strategic approach, creative execution across multiple channels (digital, print, OOH), and measurable impact.

• Brand System Development: Include examples of how you've evolved or created brand systems, demonstrating your ability to maintain consistency and extend identity across various applications.

• Presentation Design Examples: Present a diverse range of presentation designs, highlighting your ability to translate complex information into clear, engaging visual narratives for different audiences (sales, marketing, executive).

• Physical/Environmental Design: If applicable, showcase examples of physical goods, swag, or environmental design projects that reflect strong craft and brand alignment.

• AI Tool Integration Examples: Briefly describe or visually demonstrate how you've incorporated AI tools into your design process, showcasing innovation and efficiency gains.

Process Documentation:

• Workflow Design: Demonstrate an understanding of end-to-end design workflows, from brief intake and concept development to production and final delivery, with an emphasis on efficiency.

• Collaboration Protocols: Illustrate how you facilitate collaboration with cross-functional teams (marketing, sales) to ensure alignment and efficient feedback loops throughout the design process.

• Brand Guideline Adherence: Provide examples of how your work adheres to or evolves existing brand guidelines, showcasing your ability to maintain brand integrity while pushing creative boundaries.

📝 Enhancement Note: For a senior role, the portfolio is paramount. It needs to go beyond just showcasing aesthetics and demonstrate strategic thinking, process, and the ability to drive results. The inclusion of AI tools and systems thinking is key for this specific role.

💵 Compensation & Benefits

Salary Range: $145,000 - $187,000 per year.

Benefits:

• Competitive salary and equity package, reflecting the senior nature of the role and potential for impact.

• Comprehensive health, dental, and vision insurance plans to support employee well-being.

• Flexible vacation policy, encouraging work-life balance and personal rejuvenation.

• Opportunity to contribute to open source projects alongside world-class engineers.

• The chance to build something truly impactful within the burgeoning agentic era of computing.

Working Hours: Standard full-time hours (approximately 40 hours per week) with flexibility inherent in a remote work environment. Emphasis on project delivery and collaboration rather than strict time tracking.

📝 Enhancement Note: The provided salary range is competitive for a Senior Brand Designer in the US tech market, especially for a fully remote role at a company like LiveKit, which is well-funded and operating in a high-growth sector. The benefits package is standard for tech companies but includes attractive elements like equity and the opportunity to work on open source projects.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software / AI Infrastructure. LiveKit operates at the cutting edge of AI and real-time communication infrastructure, powering voice and agentic AI applications for major global companies. This positions the company within a rapidly evolving and highly competitive tech landscape.

Company Size: LiveKit was founded in 2021 and is likely a growth-stage startup. While the exact employee count isn't specified, its client list (OpenAI, Salesforce, Spotify, Meta) suggests significant traction and a relatively lean, agile team focused on rapid innovation and market penetration.

Founded: 2021. This recent founding date indicates a company that is dynamic, forward-thinking, and likely has a culture that embraces rapid iteration and new technologies.

Team Structure:

• The brand design role likely sits within the Marketing or Product department, reporting to a Creative Director, Head of Marketing, or potentially a VP of Marketing/Product.

• Collaboration will be a key aspect, with close partnerships expected with marketing campaign managers, sales enablement specialists, product marketing managers, and potentially engineering leads for brand integration into developer tools.

• As a senior individual contributor, the designer will be expected to operate with a high degree of autonomy, setting creative direction and driving projects forward, possibly mentoring junior designers if the team grows. Methodology:

• Data-Driven Design: While creative, the approach will likely be informed by data on campaign performance, user engagement, and market trends.

• Agile & Iterative: Given the startup environment and focus on rapid deployment, design processes will likely be agile, prioritizing speed-to-market and iterative improvements.

• Customer-Centric: Design decisions will be guided by understanding the needs of developers and enterprise clients using AI-powered applications.

• Open Source Ethos: For a company involved in open source, there might be a culture of transparency, community contribution, and collaborative development.

Company Website: https://livekit.io/

📝 Enhancement Note: LiveKit's focus on "agentic era of computing" and powering AI applications for industry leaders suggests a culture of innovation, technical excellence, and a fast-paced environment. The brand designer will be crucial in shaping the perception of this cutting-edge technology.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Brand Designer, indicating a mid-to-senior level position. It requires a substantial depth of experience (5-10 years) and the ability to lead projects independently, set creative direction, and contribute strategically to brand initiatives. This level typically involves mentoring or guiding less experienced designers and acting as a key creative voice within the organization.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Lead, Head of Marketing, or a similar senior marketing/creative position. They will collaborate closely with marketing campaign managers, product marketing, and sales teams, acting as a critical creative partner in Go-To-Market (GTM) efforts.

Operations Impact: The Senior Brand Designer plays a pivotal role in shaping LiveKit's brand perception and market presence. Their work directly influences customer acquisition, brand loyalty, and market positioning by translating complex AI technology into compelling visual narratives. Effective brand design can significantly enhance marketing campaign performance, sales enablement materials, and overall brand recognition in a competitive tech landscape.

Growth Opportunities:

• Leadership Track: Potential to grow into a Creative Director or Art Director role as the company scales, leading a larger design team and shaping broader brand strategy.

• Specialization: Opportunity to deepen expertise in specific areas such as motion design, environmental branding, or campaign strategy, becoming a subject matter expert.

• Cross-Functional Development: Gain exposure to product strategy, marketing operations, and developer relations, broadening understanding of the business and potential career paths.

• Impact on Emerging Technology: Be at the forefront of designing for the "agentic era of computing," contributing to the visual language of a transformative technological shift.

📝 Enhancement Note: The growth path for a Senior Brand Designer in a startup like LiveKit can be rapid. The emphasis on independent leadership and strategic contribution suggests that successful candidates will have opportunities to expand their responsibilities and influence as the company grows.

🌐 Work Environment

Office Type: Fully remote. This indicates a distributed workforce, emphasizing asynchronous communication and a reliance on digital collaboration tools.

Office Location(s): Primarily United States. While remote, there might be an expectation for candidates to be based within specific US time zones to facilitate collaboration with other US-based team members.

Workspace Context:

• Digital Collaboration Hub: The primary workspace will be digital, relying heavily on tools like Slack, email, video conferencing (Zoom, Google Meet), and project management software (e.g., Asana, Jira, Ashby).

• Creative Autonomy: Remote work in a senior role often implies a high degree of autonomy in managing one's schedule and work environment, focusing on output and results.

• Team Interaction: While remote, opportunities for team interaction will exist through scheduled video calls, virtual team-building activities, and collaborative design sessions.

Work Schedule: While the role is full-time (approx. 40 hours/week), the remote nature offers flexibility. The expectation will be to be available for key meetings, respond to urgent requests, and collaborate effectively with colleagues across different time zones, particularly within the US.

📝 Enhancement Note: The fully remote nature requires strong self-discipline, excellent communication skills (especially written and asynchronous), and proficiency with remote collaboration tools. Candidates should be comfortable working independently and proactively seeking input and feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application, focusing on your resume and portfolio. Be prepared to highlight your most relevant senior-level brand design experience and achievements.

• Portfolio Review & Interview: A deeper dive into your portfolio with the hiring manager or a design lead. Expect to discuss your process, strategic thinking behind your work, and how you approach challenging design problems.

• Design Challenge/Exercise: Potentially a take-home assignment or a live design exercise focused on a hypothetical LiveKit branding challenge. This will assess your ability to apply your skills to the company's context and demonstrate your creative problem-solving approach.

• Team/Cross-Functional Interviews: Meetings with marketing, sales, or product team members to assess collaboration style, communication skills, and cultural fit.

• Final Interview: With a senior leader (e.g., Head of Marketing, CEO) to discuss overall fit, vision, and strategic contributions.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in brand identity, campaign execution across multiple mediums, systems thinking, and presentation design. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your strategic approach, your role, the process, the solutions you implemented, and the outcomes or impact. Use data where possible.

• Highlight LiveKit Relevance: If possible, include a speculative piece or a thoughtful concept that demonstrates how you would approach branding for LiveKit, showing your understanding of their mission and market.

• Showcase AI Integration: Clearly articulate and visually demonstrate how you've used AI tools in your workflow.

• Professional Presentation: Ensure your portfolio is well-organized, visually polished, and easy to navigate.

Challenge Preparation:

• Research LiveKit: Thoroughly understand LiveKit's mission, technology ("agentic era," AI agents), target audience (developers, enterprises), competitors, and existing brand.

• Analyze Existing Brand: Study LiveKit's current branding, website, and marketing materials. Identify strengths, weaknesses, and opportunities for enhancement.

• Consider the "Agentic Era": Think about how to visually represent complex AI concepts and infrastructure in a way that is clear, innovative, and trustworthy.

• Practice Articulation: Be ready to clearly articulate your design decisions, strategic rationale, and how your proposed solutions align with LiveKit's business goals and brand values.

📝 Enhancement Note: The application process emphasizes a strong portfolio and the ability to apply design thinking to LiveKit's specific context. Candidates should prepare to demonstrate not just design skill but also strategic insight and an understanding of the tech/AI landscape.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency in Photoshop, Illustrator, and InDesign is essential for creating high-quality visual assets.

• Figma/Sketch: Familiarity with modern design and prototyping tools like Figma or Sketch is highly beneficial for collaborative workflows and UI/UX elements where applicable.

• Presentation Software: Advanced skills in Keynote/PowerPoint for building sophisticated sales and marketing presentations.

• Project Management Tools: Experience with tools such as Asana, Jira, Trello, or Ashby for managing design projects and workflows.

Analytics & Reporting:

• Web Analytics (e.g., Google Analytics): Understanding how to interpret data related to website performance and campaign engagement to inform design decisions.

• A/B Testing Tools: Familiarity with tools used for testing design variations to optimize performance.

CRM & Automation:

• CRM (e.g., Salesforce): Basic understanding of how design assets are used within CRM systems for marketing and sales campaigns.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Awareness of how visual assets are integrated into automated marketing workflows.

Emerging Technologies:

• AI Design Tools: Active experimentation and proficiency with AI-powered design tools for ideation, asset generation, image editing, and workflow enhancement.

📝 Enhancement Note: The tech stack emphasizes industry-standard design tools, with a significant emphasis on modern collaborative platforms and emerging AI tools. The ability to integrate design into marketing and sales workflows is also highlighted.

👥 Team Culture & Values

Operations Values:

• Craft and Quality: A deep commitment to high standards in design execution, attention to detail, and the overall quality of the brand's visual output.

• Curiosity and Learning: An ongoing drive to explore new ideas, expand skills, stay abreast of design trends, and experiment with new technologies, particularly AI.

• Speed and Execution: The ability to move quickly and efficiently from concept to shipped work without compromising quality, essential for a fast-paced startup environment.

• Collaboration and Trust: Building strong working relationships with cross-functional teams, earning trust through reliable execution and clear communication.

• Impact and Purpose: A desire to create design that makes a tangible difference, contributing to LiveKit's mission of powering the agentic era of computing.

Collaboration Style:

• Proactive & Responsive: Expected to proactively engage with stakeholders, seek feedback, and respond promptly to requests, while also being receptive to constructive criticism.

• Systems-Oriented: A collaborative approach that prioritizes building scalable systems and processes to ensure consistency and efficiency across the team and organization.

• Transparent Communication: Open and honest communication regarding project status, potential challenges, and creative rationale, fostering a trusting environment.

• Cross-Functional Partnership: Working as an integrated partner with marketing, sales, and product teams, understanding their objectives and aligning design efforts accordingly.

📝 Enhancement Note: The culture emphasizes a blend of high creative standards, agile execution, and strong collaborative relationships, crucial for a remote, growth-stage tech company. The focus on "agentic era" and AI implies a forward-thinking and experimental mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Technology: Visually communicating the intricate concepts of AI agents and real-time communication infrastructure in an accessible and compelling manner.

• Balancing Speed and Quality: Maintaining high design standards while working in a fast-paced startup environment that requires rapid iteration and delivery.

• Brand Evolution: Adapting and extending an established brand identity across a widening array of applications and touchpoints without losing coherence.

• Remote Collaboration: Effectively collaborating and building strong relationships with a distributed team, ensuring alignment and clear communication across distances.

• AI Integration Nuances: Effectively leveraging AI tools to enhance creativity and efficiency while maintaining artistic control and brand integrity.

Learning & Development Opportunities:

• Advanced AI Design Exploration: Opportunities to deeply explore and integrate cutting-edge AI tools into the design workflow, becoming a leader in this space.

• Strategic Brand Leadership: Developing skills in brand strategy, campaign planning, and potentially art direction for larger initiatives.

• Industry Exposure: Gaining insights into the rapidly evolving fields of AI, real-time communication, and open-source development.

• Mentorship: Potential to mentor junior designers or contribute to design system development as the team grows.

• Cross-Disciplinary Learning: Collaborating closely with engineers and product managers, gaining a deeper understanding of technology and product development.

📝 Enhancement Note: The challenges are inherent to a fast-growing tech company operating in a cutting-edge field. The growth opportunities are significant, offering a chance to shape the visual identity of a transformative technology.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a brand campaign for a new AI agent product launch, considering both technical audiences and broader business stakeholders?" (Focus on strategic approach, multi-channel execution, and audience segmentation.)

• "Describe a time you had to evolve or extend an existing brand identity. What was your process, and what challenges did you overcome?" (Assesses systems thinking, adaptability, and problem-solving.)

• "Walk us through a complex design project from your portfolio. What was the objective, your role, your process, and the measurable impact of your work?" (Tests project ownership, process documentation, and ability to articulate results.) Company & Culture Questions:

• "What excites you about LiveKit's mission and the 'agentic era of computing'?" (Evaluates genuine interest and understanding of the company's vision.)

• "How do you approach collaboration with marketing and sales teams, especially in a remote environment?" (Assesses communication, teamwork, and cross-functional partnership skills.)

• "How do you stay current with design trends and emerging technologies like AI in design?" (Gauges curiosity, proactivity, and commitment to continuous learning.) Portfolio Presentation Strategy:

• Narrative is Key: Structure your portfolio presentation around compelling stories for each project, clearly outlining the problem, your solution, and the results.

• Highlight Strategic Thinking: Emphasize the 'why' behind your design decisions, not just the 'what.' Connect your work to business objectives.

• Showcase Versatility: Demonstrate your ability to work across various mediums (digital, print, OOH, environmental) and your understanding of different application contexts.

• Demonstrate AI Integration: Be ready to show specific examples of how you've used AI tools and explain the benefits achieved (e.g., faster ideation, novel concepts, enhanced efficiency).

• Engage and Discuss: Make your presentation interactive. Be prepared for questions and engage in a dialogue about your work, your process, and how you'd approach future challenges at LiveKit.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, adaptability, strong communication, and a clear understanding of LiveKit's unique market position and technological focus. The ability to articulate the value of design and integrate new technologies like AI is paramount.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to LiveKit's mission, industry, and the specific responsibilities outlined in the job description. Showcase your experience in brand identity, campaign execution across diverse mediums, and systems thinking.

• Resume Optimization: Ensure your resume clearly articulates your 5-10 years of experience, emphasizing senior-level responsibilities, leadership, and achievements. Integrate keywords such as "brand strategy," "campaign management," "systems thinking," and "AI tools."

• Prepare Your Narrative: Practice walking through your key portfolio projects, focusing on the strategic rationale, your process, and the impact of your work. Be ready to discuss your experience with AI tools and how you'd approach challenges specific to LiveKit.

• Research LiveKit Deeply: Understand their product, target audience (developers, enterprises), market position, and the concept of the "agentic era." This will enable you to tailor your application and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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