Senior Brand & Visual Designer

📍 Job Overview

Job Title: Senior Brand & Visual Designer

Company: Zühlke Group

Location: Porto, Portugal

Job Type: Full time

Category: Brand & Visual Design / Marketing Operations

Date Posted: 2026-10-06

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Own and evolve the company's visual brand expression across all key communication channels and touchpoints, ensuring consistent high quality and brand alignment.

• Develop compelling visual concepts and assets for diverse marketing and internal communication materials, translating complex messages into impactful designs.

• Drive the evolution of design practices through the implementation of AI-supported workflows and the simplification of the brand ecosystem.

• Collaborate with digital and campaign teams to leverage performance insights and A/B testing for continuous creative optimization and improved engagement.

📝 Enhancement Note: This role is positioned as a Senior Brand & Visual Designer, indicating a need for strategic thinking alongside hands-on execution. The emphasis on AI-supported design, performance insights, and ecosystem simplification suggests a leaning towards a more data-informed and process-oriented approach to brand management, which aligns with elements of Marketing Operations.

📈 Primary Responsibilities

• Develop and execute visual concepts and design assets for marketing campaigns, presentations, social media, reports, events, and internal communications.

• Own, maintain, and evolve the company's visual brand guidelines, templates, and asset libraries to ensure consistency and adherence across all touchpoints.

• Translate Zühlke's positioning, core messages, and business topics into visually compelling and effective design solutions.

• Provide strong creative judgment, review key creative materials, and effectively brief or challenge external creative partners when necessary.

• Collaborate closely with digital marketing, content, and campaign teams to understand creative asset performance and apply A/B testing insights for optimization.

• Manage and maintain existing brand platforms and tools such as Brand Hub and Templafy, including contract oversight and ensuring assets remain current and user-friendly.

• Continuously identify opportunities to simplify the brand ecosystem by evaluating and reducing underperforming tools or services.

• Explore, pilot, and implement practical AI-supported design workflows to enhance efficiency and creative output.

• Empower employees to create high-quality, brand-compliant materials through AI tools, templates, and clear guidance, fostering scalable self-service.

• Drive a strategic shift from centralized design support for every request towards efficient self-service models while maintaining high creative standards for critical brand touchpoints.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic brand stewardship. The emphasis on managing brand platforms, simplifying the ecosystem, and driving AI adoption points to a need for process management and operational efficiency within the design function.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Graphic Design, Visual Communication, Branding, or a related field is typically expected for a Senior role.

Experience: Strong professional experience (5-10 years) in visual, graphic, or brand design, with a proven track record of creating impactful brand expressions.

Required Skills:

• Outstanding portfolio showcasing exceptional visual judgment and design craft across various formats.

• Proficient in translating abstract ideas, messages, and emotions into compelling visual solutions.

• Advanced hands-on design skills, particularly in presentation design and advanced PowerPoint capabilities.

• Experience working with established brands, including the development and application of design systems, guidelines, and templates.

• A strong understanding of or keen interest in how design performance is measured, including A/B testing and creative optimization principles.

• Keen eye for emerging design trends, new technologies, and evolving digital brand experiences.

• Ability to articulate and defend creative decisions confidently while remaining open to feedback and collaborative input.

• Pragmatic, hands-on mindset with a proactive approach to design creation and problem-solving.

• Curiosity and willingness to experiment with AI-enabled design tools and workflows.

• Ability to work independently and collaboratively within an international, cross-functional team environment.

• Fluent in English communication, both written and verbal, for effective collaboration. Preferred Skills:

• Existing expertise or a strong aptitude for AI-enabled design and its practical application.

• Experience managing brand platforms like Brand Hub and templating software like Templafy.

• Familiarity with digital marketing principles and how design impacts engagement and conversion.

• Experience in a consulting or professional services environment.

📝 Enhancement Note: The requirements emphasize a senior-level individual contributor who can not only design but also strategically influence brand execution and operational efficiency through technology and process. The "5-10 Years" experience level is inferred from the "Senior" title and the scope of responsibilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 diverse projects demonstrating a range of design capabilities, including branding, campaign visuals, presentation decks, and digital assets.

• Include case studies that detail the design process, from initial concept and strategy to execution and final output, highlighting problem-solving approaches.

• Clearly articulate the role played in each project, especially in collaborative environments, and the impact of the design solutions.

• Demonstrate proficiency in translating complex business concepts or technical information into clear, engaging visual narratives.

• Highlight experience with established brand guidelines and design systems, showing how consistency was maintained.

• Include examples that illustrate an understanding of design performance and optimization, if possible. Process Documentation:

• Examples of how brand guidelines and templates were developed, maintained, or evolved to ensure brand consistency and usability.

• Documentation or explanation of how design processes were streamlined or optimized, potentially involving new tools or workflows.

• Evidence of collaboration with cross-functional teams (e.g., marketing, digital, engineering) to achieve design objectives.

• Case studies or examples demonstrating the application of insights (e.g., performance data, A/B testing results) to refine creative output.

📝 Enhancement Note: For a Senior Brand & Visual Designer, a portfolio is critical. The emphasis on process, impact, and collaboration suggests a need for a portfolio that goes beyond aesthetics to showcase strategic thinking and operational awareness in design.

💵 Compensation & Benefits

Salary Range: Based on the Senior Brand & Visual Designer role, experience level (5-10 years), and location in Porto, Portugal, the estimated annual gross salary range is between €35,000 and €55,000. This estimate accounts for the cost of living in Porto and industry benchmarks for similar roles in Western Europe.

Benefits:

• Comprehensive health insurance covering medical, dental, and vision.

• Generous paid time off (vacation days, public holidays, sick leave).

• Opportunities for professional development, including training, conferences, and workshops.

• Pension scheme or retirement savings plan.

• Potential for performance-based bonuses.

• Access to Zühlke's global network and collaborative platforms.

• Support for continuous learning in emerging design technologies, including AI.

Working Hours: 40 hours per week, with potential for some flexibility depending on project needs and team collaboration schedules. The role is primarily on-site.

📝 Enhancement Note: Salary range is an estimate based on industry data for senior design roles in Portugal. Specific benefits packages can vary and should be confirmed with the employer. The standard 40-hour work week is typical for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consulting & Engineering Services, with a strong focus on digital transformation, innovation, and complex regulated spaces like health and finance. Zühlke operates globally, connecting strategy, technology implementation, and operational services.

Company Size: Zühlke Group is a large, established organization with a significant global presence, employing over 4,000 people across Europe and Asia. This size implies structured processes, diverse teams, and opportunities for broad impact.

Founded: Founded in Switzerland in 1968, Zühlke has a long history of innovation and client partnership, evolving into a global transformation partner. This heritage suggests a culture that values expertise, long-term relationships, and continuous adaptation.

Team Structure:

• The Brand & Visual Designer will likely be part of a broader Marketing or Communications team, potentially reporting to a Head of Brand, Marketing Director, or Communications Manager.

• The role involves close collaboration with digital marketing specialists, campaign managers, content creators, and potentially product or service teams.

• Interaction with technical teams and business consultants is also expected to translate complex offerings into accessible visual communications. Methodology:

• Data-driven decision-making is encouraged, with an emphasis on understanding how design impacts business outcomes through performance insights and A/B testing.

• A focus on iterative design and continuous improvement, leveraging AI and self-service models to scale brand expression efficiently.

• Cross-functional collaboration is key, with a methodology that bridges creative vision with business objectives and technical realities.

• Emphasis on clear brand guidelines and design systems to maintain quality and consistency across a global organization.

Company Website: https://www.zuhlke.com/

📝 Enhancement Note: Zühlke's positioning as a global transformation partner suggests a dynamic environment where design plays a crucial role in shaping perception and communicating value. The company's Swiss origins often imply a culture of precision, quality, and reliability.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role. It requires a high degree of autonomy, expertise, and the ability to mentor or guide others, though not necessarily direct people management. The focus is on deep specialization in brand and visual design with strategic input into brand operations.

Reporting Structure: The Senior Brand & Visual Designer will likely report to a Marketing or Communications Lead, who oversees broader GTM or brand strategy. This position offers significant influence over the visual identity of the company.

Operations Impact: The role directly impacts Zühlke's external perception, client engagement, and internal brand cohesion. By translating complex service offerings into clear visual narratives and optimizing creative assets for performance, this role contributes directly to lead generation, brand recognition, and overall GTM effectiveness.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, advanced presentation design, or specific industry branding (e.g., finance, health tech).

• Leadership: Transition into a Brand Lead or Design Lead role, potentially managing a small team or overseeing larger brand initiatives and external agencies.

• Strategic Influence: Contribute more significantly to brand strategy development and the evolution of the company's visual identity on a global scale.

• Cross-functional Development: Gain exposure to digital marketing strategy, campaign management, or product design through collaborative projects.

📝 Enhancement Note: The growth path for a Senior Designer often involves increased strategic responsibility, potential team leadership, or specialization in high-demand areas like AI and performance-driven design.

🌐 Work Environment

Office Type: Zühlke operates modern, professional office spaces designed to foster collaboration and innovation. The Porto office is likely equipped with contemporary amenities to support a productive work environment.

Office Location(s): The role is based in Porto, Portugal. Specific office details regarding amenities, accessibility, and proximity to public transport should be confirmed directly.

Workspace Context:

• The workspace will be collaborative, requiring regular interaction with marketing colleagues, campaign managers, and potentially other design or digital professionals.

• Access to up-to-date design software, hardware, and relevant brand management tools (e.g., Brand Hub, Templafy) is expected.

• Opportunities to participate in team meetings, brainstorming sessions, and cross-functional project discussions will be frequent.

Work Schedule: The standard work schedule is full-time (approximately 40 hours per week) with an on-site presence. While core hours will likely be established, there may be some flexibility to accommodate project deadlines and team needs.

📝 Enhancement Note: An on-site role in a consulting firm like Zühlke typically involves a professional, collaborative, and well-equipped office environment designed to facilitate teamwork and client-facing activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, interest, and cultural fit.

• Portfolio Review & Technical Interview: A deep dive into your portfolio with the hiring manager or a senior design lead. Expect to discuss your process, design rationale, and how you've driven impact. This may include specific questions about brand systems, AI in design, and performance optimization.

• Case Study/Design Challenge: You might be asked to complete a short design task or present a more in-depth case study on a past project that demonstrates your problem-solving skills and ability to meet brand objectives.

• Team/Cross-functional Interview: An opportunity to meet with potential collaborators from marketing, digital, or other relevant teams to assess teamwork and communication style.

• Final Interview: Potentially with a department head or senior leader to discuss strategic alignment and overall fit with Zühlke's culture.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to the job description: brand evolution, campaign design, presentation expertise, and any AI/optimization experience.

• Tell a Story: For each project, clearly outline the brief, your role, the challenges, your process, the solutions, and the measurable impact (if available).

• Highlight Brand Systems: If you've worked with or built design systems/guidelines, showcase this expertise clearly.

• Showcase Presentation Skills: Include examples of impactful presentations you've designed.

• Prepare for AI/Performance Questions: Be ready to discuss your thoughts on AI in design and how you approach performance optimization through visuals.

• Digital Format: Ensure your portfolio is easily accessible online (e.g., personal website, Behance, PDF).

Challenge Preparation:

• Understand Zühlke: Research Zühlke's brand, services, and recent campaigns. Understand their positioning as a transformation partner.

• Brand Consistency: Be prepared to discuss how you ensure brand consistency across diverse channels and materials.

• AI in Design: Think about practical applications of AI in design workflows for a company like Zühlke.

• Problem-Solving: Practice articulating how you would approach a specific design challenge related to translating complex technical services into engaging visuals.

📝 Enhancement Note: The interview process for a senior role will likely be rigorous, focusing on both creative excellence and strategic, operational thinking. A strong portfolio that demonstrates impact and process is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, InDesign is essential.

• Presentation Software: Advanced skills in PowerPoint are explicitly required. Experience with Keynote or Google Slides may also be beneficial.

• Prototyping/Design Tools: Experience with tools like Figma, Sketch, or Adobe XD for UI/UX design or prototyping might be advantageous.

Analytics & Reporting:

• A/B Testing Platforms: Familiarity with concepts and potentially tools used for testing creative assets (e.g., Optimizely, Google Optimize, or platform-specific testing features).

• Web Analytics: Understanding of how design impacts metrics tracked in tools like Google Analytics.

CRM & Automation:

• Brand Management Platforms: Experience with Brand Hub and templating software like Templafy is a direct requirement.

• DAM Systems: Familiarity with Digital Asset Management systems for organizing and distributing brand assets.

📝 Enhancement Note: The explicit mention of Brand Hub and Templafy indicates these are critical tools for this role. Proficiency in core design software and an understanding of performance measurement tools are also key.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to producing high-quality, impactful, and aesthetically strong visual communication.

• Brand Stewardship: A deep respect for brand integrity and a proactive approach to maintaining and evolving brand consistency.

• Innovation & Curiosity: A drive to explore new technologies, design trends, and methodologies, particularly AI, to enhance creative output and efficiency.

• Collaboration & Partnership: A belief in working closely with cross-functional teams, internal clients, and external partners to achieve shared objectives.

• Impact & Performance: A focus on understanding how design contributes to business goals and a willingness to use data to inform creative decisions.

Collaboration Style:

• Proactive & Communicative: Expect to engage regularly with marketing, digital, and other teams, providing updates and seeking input.

• Feedback-Oriented: A culture that encourages constructive feedback exchange to refine designs and processes.

• Knowledge Sharing: Openness to sharing design best practices, insights, and learnings, especially around AI and efficient workflows.

• Process-Driven: A collaborative approach to developing and refining processes that ensure efficient and effective brand execution.

📝 Enhancement Note: Zühlke's emphasis on being a global transformation partner suggests a culture that values expertise, innovation, and a collaborative approach to problem-solving, which extends to how design integrates with broader business functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Consistency: Ensuring that innovative design concepts adhere to established brand guidelines and strategic objectives across diverse channels.

• Driving Self-Service Adoption: Shifting organizational habits from central design support to empowering employees with self-service tools and templates, requiring strong enablement and communication.

• Integrating AI Effectively: Navigating the practical implementation of AI in design workflows, ensuring it enhances rather than detracts from creative quality and brand integrity.

• Measuring Design Impact: Quantifying the effectiveness of visual design in relation to business goals (e.g., engagement, conversion) and demonstrating ROI.

• Managing a Global Brand Ecosystem: Maintaining consistency and efficiency across numerous touchpoints and potentially multiple markets.

Learning & Development Opportunities:

• AI Design Workshops: Opportunities to learn and experiment with cutting-edge AI design tools and platforms.

• Brand Strategy Seminars: Deepen understanding of brand positioning, messaging, and strategic brand management.

• Performance Marketing Insights: Gain exposure to how creative assets perform within digital marketing campaigns and A/B testing frameworks.

• Global Brand Management: Learn best practices for managing brand consistency and execution across international markets.

• Cross-functional Skill Building: Develop a deeper understanding of digital marketing, campaign management, and business consulting through project collaboration.

📝 Enhancement Note: The challenges are directly tied to the evolving landscape of design, technology, and organizational adoption, offering significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to evolving a visual brand for a global technology consulting firm like Zühlke. What are the key considerations?" (Focus on balancing innovation with consistency, understanding target audiences, and leveraging brand guidelines.)

• "How would you implement AI-supported design workflows to empower employees with self-service brand assets while maintaining high quality?" (Discuss strategy for template creation, AI tool integration, training, and quality control.)

• "Walk us through a time you used performance data or A/B testing to inform and improve a creative design solution." (Be ready with a specific case study demonstrating a data-driven approach to design optimization.) Company & Culture Questions:

• "What excites you about Zühlke's mission and how do you see design contributing to our role as a transformation partner?" (Research Zühlke's values, services, and recent work.)

• "How do you approach collaboration with non-designers, such as engineers or business consultants, to ensure effective visual communication of complex topics?" (Highlight your communication skills, empathy, and ability to translate technical jargon.)

• "How do you stay updated on design trends and new technologies, particularly in areas like AI and digital experiences?" (Showcase your continuous learning mindset and curiosity.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation logically, starting with a brief overview of your experience and then diving into 2-3 key projects.

• The STAR Method: For each project, clearly articulate the Situation, Task, Action, and Result. Emphasize your specific contributions and the impact of your work.

• Brand & Process Focus: Highlight how you managed brand guidelines, evolved visual systems, and what your design process entailed.

• AI & Performance Discussion: Be prepared to discuss your thoughts on AI in design and any experience you have with performance optimization.

• Conciseness: Keep your presentation focused and engaging, respecting the interviewer's time. Practice your delivery to ensure clarity and confidence.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also strategic thinking, operational awareness, and the ability to integrate new technologies like AI into design processes.

📌 Application Steps

To apply for this Senior Brand & Visual Designer position:

• Submit your application through the Zühlke Group careers portal via the provided link.

• Curate Your Portfolio: Select and refine your best work, ensuring it clearly showcases your brand design, visual communication, presentation design, and any experience with AI or performance optimization. Prepare concise case studies for each project.

• Tailor Your Resume: Highlight keywords from the job description, such as "visual design," "brand guidelines," "PowerPoint," "AI-enabled design," and "presentation design." Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your process, strategic thinking, and the impact of your designs. Be ready to discuss Zühlke's brand and how you would contribute.

• Research Zühlke: Familiarize yourself with Zühlke's services, industry positioning, recent campaigns, and company values to articulate your interest and cultural fit effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.