Senior AI Product Designer: AI Experiences (Contractor)

Picsart
Full-timeβ€’Madrid, Spain
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πŸ“ Job Overview

Job Title: Senior AI Product Designer: AI Experiences (Contractor)

Company: Picsart

Location: Madrid, Spain

Job Type: Full-Time Contractor (12-month contract)

Category: Product Design / AI Product Design

Date Posted: 2026-09-17

Experience Level: 5-10 years

Remote Status: Remote OK (with option to work in office)

πŸš€ Role Summary

  • Design and deliver AI-powered product experiences, focusing on generative creation, agentic workflows, and video generation for a global user base.

  • Own the creation experience across web and mobile, ensuring seamless connections and user engagement with AI features.

  • Collaborate closely with cross-functional teams including Product, Engineering, Data Science, Growth, and Marketing from the initial problem-definition phase.

  • Drive innovation in AI-native design patterns, pushing the boundaries of current UI paradigms for creative tools.

  • Contribute to the evolution of Picsart's design system, "Cascade," by utilizing and expanding its capabilities for AI-driven features.

πŸ“ Enhancement Note: This role is positioned as a Senior AI Product Designer focusing on the cutting edge of AI within a large-scale digital creation platform. The emphasis on "no established pattern yet" and "working it out" signifies a high degree of autonomy and creative problem-solving required, typical of senior-level roles in emerging technology fields. The contractor status with flexibility for remote work is a key differentiator.

πŸ“ˆ Primary Responsibilities

  • Develop and rapidly iterate on prototypes for AI-driven features using a blend of design, AI, and code-based tools.

  • Conduct user testing and gather feedback on generative AI experiences to ensure they resonate with creators' actual workflows and needs.

  • Translate user research and data insights into actionable design decisions that enhance creator productivity and satisfaction.

  • Define and refine how creator assets and outputs are surfaced, reused, and managed through AI-powered search, recommendations, and automation.

  • Collaborate with engineering partners to implement AI features, ensuring technical feasibility and design integrity across platforms.

  • Champion and contribute to the "Cascade" design system, ensuring it effectively supports complex AI-native design patterns.

  • Act as a thought leader in defining and establishing best practices for AI-native design within Picsart.

  • Design and optimize key user flows, including activation, retention, and engagement, leveraging AI capabilities.

πŸ“ Enhancement Note: The responsibilities emphasize a hands-on, iterative design process with a strong focus on rapid prototyping and user feedback, particularly for novel AI experiences. The requirement to "own how the system behaves" and "creation experiences across web and mobile" points to a holistic product ownership responsibility.

πŸŽ“ Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles and a demonstrable ability to apply them to complex digital products is essential. A background in HCI, Computer Science, or a related field is beneficial but not strictly required if practical experience is robust.

Experience: 5+ years of experience designing consumer-facing products, with a preference for SaaS, creative tools, or productivity platforms.

Required Skills:

  • Product Design Craft: Mastery of core design principles including typography, layout, spacing, hierarchy, motion, states, and edge cases, applied to AI-generated outputs.

  • AI-Assisted Design Workflows: Proven ability to leverage AI tools for design ideation, iteration, and prototyping.

  • Rapid Prototyping: Proficiency in quickly creating functional prototypes for testing generative AI experiences.

  • Systems Thinking: Experience designing complex systems and workflows (e.g., content platforms, dashboards, automation tools, multi-surface ecosystems) that extend beyond individual screens.

  • User-Centric Design: Strong ability to use research and data to inform design decisions and ensure alignment with creator needs.

  • Front-End Code Familiarity: Comfort with front-end code or code-based prototyping, including "vibe coding," with a portfolio piece demonstrating this capability.

  • AI Interaction Design: Sound judgment in determining when AI should suggest, draft, act, or prompt user input.

  • Flow Optimization: Experience in improving key user flows such as activation, retention, and engagement.

  • Communication Skills: Ability to articulate design decisions clearly and engage constructively in feedback and challenges.

  • Portfolio: A comprehensive portfolio showcasing end-to-end product thinking and impactful work.

Preferred Skills:

  • Experience designing AI-powered features like generation, search, recommendations, auto-tagging, or smart organization.

  • Familiarity with video creation or content production workflows.

  • Knowledge of file systems, cloud storage, or asset management tools.

  • A keen interest in exploring novel AI-native experiences that transcend existing UI patterns.

  • Advanced motion and animation design craft.

πŸ“ Enhancement Note: The emphasis on "craft you built in traditional design work, carried into the AI workflow" suggests a need for seasoned designers who can maintain high aesthetic and functional standards even with AI-generated elements. The "vibe coding" and front-end familiarity requirement indicates a desire for designers who can bridge the gap between design and development, especially in rapid prototyping scenarios.

πŸ“Š Process & Systems Portfolio Requirements

Portfolio Essentials:

  • End-to-End Thinking: Showcase projects that demonstrate a complete product lifecycle, from initial problem identification and user research to final implementation and impact analysis.

  • AI Integration Case Studies: Present specific examples of how AI was integrated into product designs, detailing the problem, your approach, the AI tools or concepts used, and the resulting user experience improvements.

  • Systems Design Examples: Include projects that highlight your ability to design complex, interconnected systems and workflows, demonstrating foresight beyond single screens.

  • Impact & Metrics: Quantify the impact of your designs where possible, using metrics related to user engagement, retention, task completion, or efficiency gains.

  • Prototyping & Iteration: Provide examples of rapid prototyping and iterative design processes, especially those involving AI-generated content or AI-assisted workflows.

Process Documentation:

  • Workflow Design & Optimization: Demonstrate your ability to map, analyze, and optimize complex user workflows, particularly those involving AI automation and generative processes.

  • Rapid Iteration & Testing: Showcase how you incorporate rapid prototyping and user feedback loops into your design process to quickly validate AI features.

  • Cross-Functional Collaboration: Illustrate how you collaborate with engineering, data science, and product management to bring AI features to life, including your role in early problem definition and solutioning.

πŸ“ Enhancement Note: The portfolio requirement is heavily focused on demonstrating systems thinking and the ability to design for complex, AI-driven user journeys. The emphasis on "work that moved something" means quantifiable results and clear articulation of impact are crucial.

πŸ’΅ Compensation & Benefits

Salary Range: For a Senior AI Product Designer (Contractor) in Madrid, Spain with 5-10 years of experience, the estimated gross annual salary range is €60,000 - €85,000. This estimate is based on typical contractor rates for senior design roles in major European tech hubs, considering the demand for AI expertise and the specific responsibilities outlined. The range can fluctuate based on the specific duration of the contract, the candidate's precise experience, and negotiation.

Benefits:

  • Flexible Work Arrangement: Full-time contractor role with the flexibility to work remotely, alongside the option to utilize office space when desired.

  • Impactful Project Work: Opportunity to work on cutting-edge AI features that directly impact a massive global user base.

  • Collaborative Environment: Work with a dedicated team of researchers, writers, engineers, and product managers who value early design involvement.

  • Professional Development: Exposure to emerging AI technologies and design patterns, fostering continuous learning and skill development.

  • Contract Duration: A significant 12-month contract term offering stability and deep engagement with the product.

Working Hours: Standard full-time hours, estimated at 40 hours per week, with flexibility afforded by the remote work option. The focus is on output and collaboration within reasonable working windows, respecting the European/Madrid timezone.

πŸ“ Enhancement Note: As this is a contractor role, traditional employment benefits like health insurance, retirement plans, and paid time off are typically not included and would need to be managed by the contractor directly. Salary is estimated based on market data for contractor roles in similar tech hubs.

🎯 Team & Company Context

🏒 Company Culture

Industry: Digital Creation Platform / Creative Software / AI Technology. Picsart operates in the rapidly evolving digital content creation space, integrating advanced AI capabilities into user-friendly tools. This industry demands constant innovation, adaptability, and a deep understanding of user creative processes.

Company Size: Picsart is a large, globally recognized platform, indicated by its status as a "top 20 most downloaded app." This suggests a mature organization with established processes but also the agility to innovate rapidly in the AI space.

Founded: Headquartered in Miami, with offices globally, Picsart was founded with a vision to democratize creative tools. Its history as a dominant player in the mobile editing space provides a strong foundation for its expansion into AI-driven creation.

Team Structure:

  • The Product Design team at Picsart is structured across three disciplines: Product Design, User Research, and UX Writing.

  • Designers work in close collaboration with dedicated Engineering, Product Management, Data Science, Growth, and Marketing partners.

  • The emphasis is on integrating design partners "in the problem early rather than at the handoff," indicating a highly collaborative and integrated team approach. Methodology:

  • Rapid Prototyping & Iteration: A core methodology involving quick creation and testing of prototypes, especially for novel AI experiences.

  • Data-Driven Design: Utilizing research and data to ensure designs are grounded in actual user behavior and needs.

  • Systems Design: Applying a holistic approach to designing interconnected workflows and experiences across multiple platforms.

  • AI Integration: Actively exploring and implementing AI capabilities to enhance product features and user workflows.

Company Website: https://picsart.com/

πŸ“ Enhancement Note: Picsart's culture appears to be a blend of a fast-paced, innovative startup environment focused on AI, combined with the structure and resources of a large, established global company. The emphasis on collaboration and early design involvement is a strong indicator of how product development is approached.

πŸ“ˆ Career & Growth Analysis

Operations Career Level: This role is a Senior AI Product Designer. It signifies a high level of individual contribution, requiring deep expertise in product design, a specialized understanding of AI-driven experiences, and the ability to operate with significant autonomy. The role involves shaping product direction and defining new design paradigms rather than simply executing tasks.

Reporting Structure: While specific reporting lines aren't detailed, the role involves close collaboration with Product Managers, Engineering Leads, Data Scientists, and UX Researchers. The Senior Designer is expected to influence product strategy and design direction within these cross-functional teams.

Operations Impact: The designer's work directly shapes the core AI-powered creative experiences used by millions of users worldwide. Their contributions will have a tangible impact on user engagement, retention, and the overall success of Picsart's AI initiatives, influencing how users create and interact with digital content.

Growth Opportunities:

  • AI Design Specialization: Deepen expertise in designing for generative AI, agentic workflows, and other emerging AI applications within the creative space.

  • Product Strategy Influence: Opportunity to significantly influence the product roadmap and design direction for AI features at a leading digital creation platform.

  • Cross-Functional Leadership: Develop leadership skills by guiding design efforts within cross-functional teams and mentoring junior designers or contributing to the design system.

  • Exposure to Emerging Tech: Gain hands-on experience with the latest advancements in AI and their application to product design, staying at the forefront of the industry.

πŸ“ Enhancement Note: The "contractor" designation means this specific role is for a fixed term, but the "Senior" title and the nature of the work suggest it's a high-impact position that could lead to further opportunities within Picsart or provide significant career advancement by building expertise in a high-demand field.

🌐 Work Environment

Office Type: The role offers a hybrid work environment. It is primarily remote, providing flexibility, but also offers the "option to join us in the office whenever you’d like." This suggests that while remote work is the default, there are physical office spaces available for collaboration or personal preference.

Office Location(s): While the job is posted for Madrid, Spain, the remote flexibility means candidates outside of Madrid may be considered. The availability of an office in Madrid suggests a potential hub for local employees or team members who prefer an in-office presence.

Workspace Context:

  • Remote Flexibility: The primary workspace is remote, allowing for a personalized work setup and location flexibility.

  • Collaborative Tools: Expect to use digital collaboration tools for design, communication, and project management to effectively work with distributed and co-located teams.

  • Design System Integration: Access to and contribution to the "Cascade" design system, providing a standardized yet evolving framework for building consistent and scalable AI experiences.

  • Cross-Functional Interaction: Opportunities to engage regularly with diverse teams, fostering a dynamic and intellectually stimulating work environment.

Work Schedule: A full-time schedule (approximately 40 hours per week) is expected. The remote nature allows for flexible scheduling within reasonable working hours, aligning with the team's timezone (Europe/Madrid) to facilitate collaboration.

πŸ“ Enhancement Note: The hybrid model, with a strong emphasis on remote work and optional office access, caters to modern work preferences. The mention of an office in Madrid is specific, but the remote flexibility broadens the candidate pool significantly.

πŸ“„ Application & Portfolio Review Process

Interview Process:

  • Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements, particularly experience with AI design, systems thinking, and consumer-facing products.

  • Portfolio Presentation & Design Challenge: Likely involves a session where you present your portfolio, discussing your process, decision-making, and impact on past projects. A design challenge, potentially focused on an AI-driven user experience, may be part of this stage.

  • Cross-Functional Interviews: Meetings with Product Managers, Engineering Leads, Data Scientists, and potentially other designers to evaluate collaboration skills, technical understanding, and strategic thinking.

  • Hiring Manager/Team Lead Interview: A final discussion to assess cultural fit, leadership potential, and overall suitability for the senior role and the team's dynamic.

Portfolio Review Tips:

  • Highlight AI Impact: Clearly articulate your experience designing AI-powered features. Detail the problem, your approach using AI, and the tangible outcomes.

  • Showcase Systems Thinking: Include projects that demonstrate your ability to design complex, interconnected workflows and experiences across multiple touchpoints.

  • Demonstrate Craftsmanship: Ensure your portfolio reflects strong foundational design skills (typography, layout, hierarchy, motion) even when discussing AI-generated outputs.

  • Quantify Results: Wherever possible, present metrics that show the impact of your designs on user engagement, retention, or efficiency.

  • Explain Your Process: Walk through your design process, emphasizing iteration, user research, and collaboration, especially how you integrated AI tools and concepts.

  • Include Code/Prototyping Example: Make sure to showcase the requested example of front-end code or code-based prototyping.

Challenge Preparation:

  • Understand Picsart's AI Vision: Research Picsart's current and future AI initiatives, generative AI features, and their target user base.

  • Think AI-Native: Consider how AI can fundamentally change creation workflows, not just augment existing ones. Focus on "agentic workflows" and "creation and automation meet."

  • Practice Rapid Prototyping: Be ready to sketch or quickly prototype an AI-driven feature concept.

  • Articulate Trade-offs: Prepare to discuss design decisions, including the trade-offs between suggestion, drafting, acting, and user control in AI interactions.

πŸ“ Enhancement Note: The emphasis on "getting real prototypes in front of creators early" and "static frame cannot tell you how a generative experience feels" highlights the importance of interactive and user-tested prototypes in the evaluation process.

πŸ›  Tools & Technology Stack

Primary Tools:

  • Design & Prototyping: Figma (or similar industry-standard design tools like Sketch, Adobe XD), with a strong emphasis on rapid prototyping capabilities.

  • AI-Assisted Design Tools: Tools that aid in ideation, asset generation, or workflow automation (specifics may vary based on team's current stack).

  • Code-Based Prototyping: Familiarity with tools or environments that allow for more interactive or code-informed prototyping (e.g., Framer, Principle, or direct HTML/CSS/JS).

Analytics & Reporting:

  • Product Analytics Platforms: Experience with tools like Amplitude, Mixpanel, or Google Analytics for understanding user behavior, tracking key flows, and measuring feature adoption.

  • Data Visualization Tools: Ability to interpret and potentially contribute to dashboards built with tools like Tableau, Looker, or internal BI solutions to track performance metrics.

CRM & Automation:

  • While not a direct CRM role, understanding how design impacts user journeys within a customer lifecycle is important. Familiarity with how design decisions integrate with user segmentation or engagement campaigns may be beneficial.

  • Workflow Automation Tools: Experience with tools or concepts related to automating design processes or user workflows.

πŸ“ Enhancement Note: The specific mention of "Cascade, our design system" implies a need to be proficient with or quickly learn and contribute to an established design system. The "vibe coding" and front-end code familiarity points towards a tech stack that integrates design closely with development, potentially using frameworks that allow for dynamic UIs.

πŸ‘₯ Team Culture & Values

Operations Values:

  • Craftsmanship: Maintaining high standards in typography, layout, hierarchy, and motion, even with AI-generated elements.

  • Speed & Iteration: Embracing rapid prototyping and quick feedback loops to accelerate innovation in AI.

  • User-Centricity: Grounding design decisions in user research and data to ensure products meet real creator needs.

  • Collaboration: Working effectively with diverse cross-functional teams, valuing early input and shared problem-solving.

  • Innovation: Pushing boundaries in AI-native design and exploring new interaction patterns.

  • Ownership: Taking responsibility for the creation experience across web and mobile, and for the impact of AI features.

Collaboration Style:

  • Integrated Teams: Designers are embedded within product teams, working alongside engineers, researchers, and product managers from the outset.

  • Early Problem Definition: A culture that brings designers into the problem-solving phase early, rather than at the final handoff.

  • Constructive Feedback: An environment where design decisions are open to discussion and challenge, fostering continuous improvement.

  • Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings, particularly around new AI design paradigms.

πŸ“ Enhancement Note: The emphasis on collaboration and early involvement suggests a team that values a holistic approach to product development where design is a core driver, not an afterthought. The "passion and commitment" mentioned in the general company values likely extends to a drive for innovation in the AI space.

⚑ Challenges & Growth Opportunities

Challenges:

  • Defining Novel AI Experiences: The primary challenge will be designing intuitive and effective user experiences for AI capabilities that are still emerging and lack established patterns.

  • Balancing Automation and Control: Determining the optimal balance between AI automation, user suggestion, and user control within creative workflows.

  • Integrating AI with Existing Workflows: Seamlessly incorporating new AI features into the existing Picsart platform and user habits without causing disruption.

  • Rapid Technological Evolution: Staying abreast of the fast-paced advancements in AI and adapting design strategies accordingly.

  • Cross-Functional Alignment: Ensuring consistent vision and execution across different departments (Product, Engineering, Data Science, Marketing) for complex AI features.

Learning & Development Opportunities:

  • AI Design Specialization: Become a leader in designing for generative AI, agentic systems, and other advanced AI applications in creative software.

  • Product Strategy Contribution: Influence the strategic direction of Picsart's AI product roadmap.

  • Design System Evolution: Play a key role in expanding and defining the future of Picsart's design system for AI-native experiences.

  • Cutting-Edge Technology Exposure: Work with state-of-the-art AI models and technologies, gaining invaluable practical experience.

  • Mentorship: Opportunity to mentor less experienced designers and contribute to the growth of the design team's AI capabilities.

πŸ“ Enhancement Note: The "challenges" section highlights the pioneering nature of the role, where problem-solving and adaptability are as crucial as traditional design skills. The growth opportunities are directly tied to mastering this emerging field.

πŸ’‘ Interview Preparation

Strategy Questions:

  • "Describe a time you designed a complex system or workflow. What were the key considerations, and how did you ensure scalability and user adoption?" (Focus on systems thinking, user flows, and impact.)

  • "How would you approach designing an AI feature that suggests creative edits for a user's photo? What are the potential pitfalls, and how would you mitigate them?" (Focus on AI interaction design, user control, and potential edge cases.)

  • "Walk us through a project where you used AI-assisted design tools or code-based prototyping. What was the outcome, and what did you learn?" (Focus on practical application of required skills and iterative process.) Company & Culture Questions:

  • "What excites you most about Picsart's mission and its role in the digital creation space, particularly with AI?" (Showcase your understanding of the company and passion for its direction.)

  • "How do you approach collaboration with engineers and product managers, especially when dealing with novel technology like AI?" (Highlight your collaborative style and ability to navigate cross-functional dynamics.)

  • "How do you balance the need for rapid iteration with maintaining high design quality and user experience standards?" (Demonstrate your understanding of iterative processes and craftsmanship.) Portfolio Presentation Strategy:

  • Structure for Impact: Organize your presentation logically, starting with the problem, your approach (emphasizing AI and systems thinking), your detailed process, and concluding with quantifiable results and learnings.

  • Tell the AI Story: Clearly articulate why AI was the right solution, how you designed for it, and the specific user benefits it delivered.

  • Show, Don't Just Tell: Use visuals, interactive prototypes, and clear explanations to demonstrate your design thinking and execution.

  • Be Ready for Deep Dives: Prepare to answer detailed questions about your process, design decisions, and the technical considerations involved.

  • Highlight Your Unique Contributions: As a senior role, emphasize your strategic thinking, leadership in design, and ability to drive impactful outcomes.

πŸ“ Enhancement Note: Candidates should be prepared to discuss not just "what" they designed, but "why" and "how," with a specific focus on their role in problem-solving, their understanding of AI's potential, and their ability to translate that into user-centric experiences.

πŸ“Œ Application Steps

To apply for this operations position:

  • Submit your application through the provided link on the Picsart careers page.

  • Tailor your Resume: Highlight your 5+ years of experience in consumer-facing products, specifically mentioning SaaS, creative tools, or productivity platforms. Emphasize your experience with AI-assisted design, rapid prototyping, systems thinking, and any front-end code familiarity. Use keywords from the job description to optimize for applicant tracking systems (ATS).

  • Curate Your Portfolio: Select 2-3 of your strongest projects that best demonstrate your end-to-end design thinking, systems design capabilities, and experience with AI or complex workflows. Ensure your portfolio clearly showcases your design craft and quantifiable impact. Include the requested example of front-end code or code-based prototyping.

  • Prepare Your Narrative: Be ready to articulate your design process, your approach to solving complex problems, and how you leverage AI to enhance user experiences. Practice presenting your portfolio projects concisely and compellingly.

  • Research Picsart: Understand Picsart's product, its mission, and its current AI initiatives. Familiarize yourself with their design system, "Cascade," if possible, and be prepared to discuss how your skills align with their innovative approach to AI-driven creation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Candidates must have 5+ years of experience designing consumer-facing products, specifically within SaaS or creative tool environments. You should be proficient in AI-assisted design workflows, rapid prototyping, and possess strong systems thinking capabilities.