Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Tallinn, Estonia (Remote)

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design / Technology / Data & Analytics

Date Posted: 2026-08-13

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive significant improvements in campaign conversion rates through the strategic creation of high-quality, AI-generated visual assets.

• Spearhead the adoption and innovative application of generative AI tools and techniques within the creative production workflow.

• Collaborate closely with performance marketing teams to translate campaign objectives and data insights into compelling visual narratives.

• Produce a diverse range of photorealistic visual content, including lifestyle imagery, product showcases, and human characters, for various paid media channels and landing pages.

📝 Enhancement Note: This role is positioned at the nexus of creative design, cutting-edge AI technology, and performance marketing, demanding a blend of artistic sensibility and data-driven optimization. The emphasis on "improving conversion rates" and "performance marketing basics" indicates a strong focus on the commercial impact of design work, rather than purely aesthetic output.

📈 Primary Responsibilities

• Generate high-impact AI visuals for performance marketing campaigns across platforms such as Facebook, Instagram, YouTube, and Google.

• Create photorealistic human imagery, dynamic lifestyle scenes, and detailed product visuals that resonate with target audiences.

• Enhance, retouch, and extend existing imagery from photo shoots using advanced AI tools to achieve desired campaign aesthetics.

• Develop multiple creative variations of visual assets to facilitate rigorous A/B testing and campaign scaling strategies.

• Ensure all visual outputs strictly adhere to client brand guidelines, product specifications, and overall campaign messaging.

• Proactively research, test, and integrate new AI tools and features to enhance output quality, speed, and effectiveness.

• Collaborate cross-functionally with marketers, copywriters, media production, and video editors to ensure cohesive campaign elements and seamless asset integration.

• Translate campaign briefs into diverse creative directions, moving beyond single outputs to explore multiple visual strategies.

• Document all tasks and project progress clearly within ClickUp, adhering to team standards for workflow management.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, technical AI proficiency, and a strong understanding of performance marketing principles. The emphasis on generating variations for testing and collaborating with other departments suggests a highly integrated and iterative workflow.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Fine Arts, Marketing, or a related field is often preferred for senior creative roles, though extensive relevant experience can substitute.

Experience:

• 3-5+ years of experience in design, visual content creation, or creative digital marketing, with a focus on paid social, social media content, or performance campaigns.

• 1-2+ years of active, hands-on experience with AI image generation platforms (e.g., Figma Weave, Higgsfield, Magnific, Runway, or similar) specifically for producing photorealistic human imagery, lifestyle scenes, and product-focused visuals. Required Skills:

• AI Image Generation: Proven expertise with AI platforms to create, refine, and enhance visual assets, particularly photorealistic human imagery and lifestyle scenes.

• Performance Marketing Fundamentals: Solid understanding of key performance indicators (e.g., CTR) and how visual creative impacts campaign success and audience engagement.

• Design Software Proficiency: Cross-platform proficiency, including experience connecting AI outputs with traditional design pipelines such as Figma and Adobe Creative Suite.

• Visual Acuity: A strong visual sense encompassing composition, lighting, color theory, typography, realism, and human anatomy.

• AI Enthusiasm & Exploration: A proactive "AI-Geek" mindset, staying current with AI news, experimenting with new features and workflows, and seeking innovative ways to improve creative output.

• Audience Research: Ability to conduct audience/target group research and effectively translate insights into compelling visuals.

• Iterative Design: Capacity to iterate quickly on visual concepts based on performance data and creative feedback.

• Quality & Detail Orientation: Strong attention to detail and a commitment to maintaining high visual quality standards.

• Proactive Problem-Solving: A proactive mindset, capable of suggesting improvements and solutions rather than solely executing assigned tasks.

• Communication & Collaboration: Clear communication skills and the ability to work effectively within a collaborative team environment.

• Portfolio: A strong portfolio showcasing AI-generated photorealistic visuals that demonstrate quality, high-end visual sensibility, and a performance-oriented approach.

• English Proficiency: Upper-intermediate (B2) or higher.

Preferred Skills:

• Basic understanding of how static visuals translate into video production pipelines.

• Experience producing creative assets for high-Cost-Per-Acquisition (CPA) verticals such as home services, insurance, or finance.

• Comfort and adaptability in a fast-moving environment with evolving priorities.

📝 Enhancement Note: The requirement for 1-2+ years of active hands-on experience with AI image generation specifically for photorealistic output is a critical differentiator. This suggests the company is looking for someone who has already navigated the practical challenges and nuances of using these tools for commercial purposes, not just casual experimentation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong collection of AI-generated photorealistic visuals, showcasing a high-end visual sensibility and an understanding of aesthetic principles.

• Include examples that clearly illustrate the application of AI for enhancing, retouching, or extending existing imagery.

• Showcase creative variations of visual assets, highlighting the ability to generate multiple options for A/B testing and campaign optimization.

• Present case studies or examples where visual creative directly contributed to improved performance metrics (e.g., higher CTR, better engagement) for marketing campaigns.

• Ensure portfolio pieces are well-organized and clearly labeled, indicating the tools and AI models used for their creation. Process Documentation:

• Showcase an understanding of structured production workflows, particularly those involving AI tools and traditional design pipelines.

• Provide evidence of how AI has been integrated into a design process to improve efficiency, quality, or creative exploration.

• Illustrate the ability to document tasks clearly and adhere to team project management standards (e.g., ClickUp).

• Present a methodology for iterating on visual concepts based on performance data and feedback, demonstrating a data-informed design approach.

📝 Enhancement Note: The portfolio is paramount for this role. It must not only display artistic talent but also practical application of AI for commercial success, specifically in performance marketing. Applicants should be prepared to discuss the "how" and "why" behind their AI-generated visuals, linking them to campaign objectives and results.

💵 Compensation & Benefits

Salary Range: Given the "Senior" title, 2-5 years of AI-specific experience, and a remote role in Estonia (with potential for global talent acquisition), a competitive salary range can be estimated. For a Senior AI Creative Designer in Estonia, particularly with the specified experience and remote flexibility, the annual salary could range from €40,000 to €60,000. This estimate is based on industry benchmarks for senior creative roles, specialized AI skills, and the cost of living in Estonia, adjusted for a remote work environment which often allows for competitive compensation independent of local market rates.

Benefits:

• Truly Remote Work: Fully remote environment, offering flexibility in choosing your most productive and comfortable workspace.

• Generous Paid Vacations: Ample paid time off to ensure rest and rejuvenation.

• Unlimited Sick Days: Comprehensive policy recognizing the need for time off during illness or recovery.

• Ongoing Learning & Development: Support for continuous learning through programs like Free Books, workshops, and conference attendance.

• Home Office Support: Reimbursement for equipment and furniture to create an optimal home work experience.

• Physical Well-Being: Coverage for medical insurance and an allowance for a flexible fitness program.

• "Fun Stuff": Access to various engaging and enjoyable company initiatives.

Working Hours: 40 hours per week, aligning with a standard full-time position. The remote nature suggests flexibility in scheduling, provided core collaboration hours and task completion are met.

📝 Enhancement Note: The salary estimate is based on market research for similar senior creative roles with AI specialization, considering Estonia's tech landscape and the company's global reach. The benefits package is comprehensive, emphasizing work-life balance, continuous learning, and employee well-being, which are attractive for remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Customer Acquisition Solutions. CapsLock operates within the B2C client acquisition space, leveraging technology, AI, and marketing expertise to solve complex sales challenges for large North American partners. This industry is highly dynamic, data-driven, and focused on measurable results.

Company Size: While not explicitly stated in the provided data, CapsLock's global presence and focus on scalable solutions suggest a mid-to-large sized organization with multiple international teams.

Founded: The company was founded with a vision to pioneer unique, scalable customer acquisition solutions. Its history likely involves evolving from traditional marketing approaches to integrating advanced technologies like AI.

Team Structure:

• The Design department is scaling its AI visual production capabilities, indicating growth and investment in this area.

• The Senior AI Creative Designer will likely be part of a broader creative team, working closely with marketers, copywriters, media production, and video editors.

• The structure emphasizes cross-functional collaboration, with designers needing to integrate their work into larger campaign efforts. Methodology:

• Data-Informed Decisions: CapsLock utilizes AI-driven analytics and MarTech to deliver powerful, data-informed customer acquisition solutions. This implies a strong emphasis on metrics and performance analysis across all functions.

• Process Optimization: The company focuses on building and refining an internal product ecosystem for profitable acquisition models, flexible scaling, and optimized operations, suggesting a culture of continuous improvement and efficiency.

• Innovation & Technology: A core aspect is the integration of people, technology, and forward-thinking innovation, particularly in AI, to push boundaries.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock's positioning as a global IT marketing company focused on AI-driven customer acquisition suggests a fast-paced, results-oriented, and technologically advanced environment. The emphasis on data, optimization, and innovation will be key cultural drivers.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," indicating a need for significant experience and a high degree of autonomy. A Senior AI Creative Designer is expected to not only execute tasks but also to proactively contribute to strategy, mentor junior members (potentially), and drive innovation within their domain. They are expected to be subject matter experts in AI creative production for performance marketing.

Reporting Structure: The role reports into the Design department, which is actively scaling its AI capabilities. Collaboration is key, meaning the designer will interface regularly with marketing, copywriting, and media production teams. The exact reporting line would likely be to a Creative Director, Head of Design, or potentially a Marketing Lead overseeing creative output.

Operations Impact: The primary impact of this role is directly tied to improving campaign conversion rates. High-quality, AI-generated visuals that resonate with target audiences are crucial for driving engagement, lead generation, and ultimately, client acquisition success. The designer's work directly influences the effectiveness and ROI of marketing campaigns.

Growth Opportunities:

• AI Specialization: Deepen expertise in emerging AI creative tools and workflows, becoming a go-to expert within the company.

• Creative Leadership: Transition into a lead or managerial role within the design team, overseeing AI creative production and potentially mentoring junior designers.

• Cross-Functional Expertise: Develop a stronger understanding of performance marketing strategy, media buying, and video production, enabling a more holistic contribution to campaign development.

• Strategic Input: Contribute to the strategic direction of AI adoption within the creative and marketing departments, influencing tool selection and process development.

📝 Enhancement Note: The "Senior" designation implies leadership potential and a significant impact on business outcomes. Growth opportunities are likely tied to deepening AI expertise, expanding into strategic roles, or moving into team leadership.

🌐 Work Environment

Office Type: This is a fully remote position. CapsLock emphasizes a "truly and fully remote environment," allowing employees to choose their most productive and comfortable workspace.

Office Location(s): While the role is based in Tallinn, Estonia, the "Remote - Estonia" and "Remote - Tallinn" indicators suggest that while the company has a presence or legal entity in Estonia, the role itself is location-independent within the country, and potentially beyond, depending on company policy and tax implications. The company also has a global presence.

Workspace Context:

• Flexibility: The primary characteristic is the freedom to work from any location within Estonia (or potentially further afield, as per company policy).

• Technology Focus: As an IT marketing company, expect a strong emphasis on digital tools, collaboration platforms, and reliable internet connectivity.

• Collaborative Culture: Despite being remote, the company culture promotes "open collaboration and the exchange of new ideas," suggesting active use of communication and project management tools to foster teamwork.

Work Schedule: A standard 40-hour work week is expected, typical for a full-time role. However, the remote nature often allows for some flexibility in daily scheduling, provided that key collaboration times and deadlines are met.

📝 Enhancement Note: The fully remote nature is a significant aspect of the work environment, offering unparalleled flexibility. Applicants should be self-disciplined and adept at remote collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess basic qualifications, experience with AI tools, and English proficiency.

• Technical/Creative Interview: A deeper dive into AI image generation experience, portfolio review, and discussion of creative process. Expect questions on specific AI tools, techniques for achieving photorealism, and how you approach iterative design for performance.

• Case Study/Challenge: A practical exercise where candidates might be asked to generate specific visuals based on a brief, or to analyze existing creatives and propose improvements using AI. This will assess problem-solving skills, creativity under constraints, and understanding of performance marketing principles.

• Team/Cultural Fit Interview: Meeting with potential team members (marketers, copywriters) to assess collaboration style, communication skills, and alignment with CapsLock's values.

• Final Interview: Potentially with a senior leader to discuss strategic alignment, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly showcase AI-generated visuals, emphasizing the tools and techniques used.

• Demonstrate Performance Focus: Include examples where your creative work demonstrably improved campaign metrics (e.g., higher CTR, better conversion rates). If direct metrics aren't available, explain the rationale behind your creative choices and how they were designed to achieve performance goals.

• Showcase Versatility: Include a range of visual styles and applications, from photorealistic human imagery to lifestyle scenes and product shots.

• Detail Your Process: Be prepared to walk through your workflow for specific projects, explaining how you moved from brief to final asset, including iterations and problem-solving.

• Emphasize Realism: Focus on examples that highlight your ability to achieve high levels of photorealism, paying attention to lighting, anatomy, and texture.

Challenge Preparation:

• AI Tool Familiarity: Be ready to discuss your experience with specific AI image generation platforms and their strengths/limitations.

• Creative Strategy: Understand how to translate marketing briefs and target audience insights into visual concepts.

• Performance Metrics: Be able to discuss how creative elements influence CTR, conversion rates, and other key performance indicators.

• Problem-Solving: Practice analyzing visual challenges and proposing AI-driven solutions.

📝 Enhancement Note: The portfolio review is critical. Candidates must be able to articulate not just what they created, but how and why, linking their AI-driven creative output directly to performance marketing goals.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Figma Weave, Higgsfield, Magnific, Runway, and similar cutting-edge AI tools for generating, refining, and enhancing visual assets.

• Design Software: Figma, Adobe Creative Suite (Photoshop, Illustrator, etc.) for connecting AI outputs with traditional design pipelines, editing, and final asset preparation.

• Project Management: ClickUp is explicitly mentioned for task documentation and workflow management.

Analytics & Reporting:

• While not explicitly listed for this role, expect to interact with campaign performance data, likely visualized through platforms used by the marketing and media teams. Understanding how to interpret CTR, conversion rates, and engagement metrics will be crucial. CRM & Automation:

• Not directly applicable to the core design responsibilities, but an understanding of how creative assets fit into broader marketing funnels and CRM processes could be beneficial.

📝 Enhancement Note: Proficiency in specific AI image generation tools is a key requirement. Familiarity with Figma and the Adobe Creative Suite is also essential for integrating AI outputs into professional design workflows. Understanding ClickUp for task management is a given.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A drive to pioneer unique solutions and push boundaries, particularly with AI technology.

• Data-Informed: Decisions are guided by AI-driven analytics and performance data.

• Efficiency & Optimization: A focus on refining internal processes and product ecosystems for profitable acquisition models and flexible scaling.

• Collaboration & Openness: Encouraging the exchange of new ideas and open communication across a diverse, global team.

• Client Success: A commitment to delivering powerful customer acquisition solutions that drive client results.

Collaboration Style:

• Cross-functional Integration: Close collaboration is expected between designers, marketers, copywriters, and media production teams to ensure cohesive campaign development.

• Idea Exchange: An environment that values open discussion and the sharing of new perspectives and innovative approaches.

• Performance-Oriented: A shared focus on achieving measurable results and optimizing campaigns based on data.

📝 Enhancement Note: The company culture appears to be a blend of technological innovation, data-driven decision-making, and collaborative execution, all aimed at achieving client success in the competitive customer acquisition market.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI tools and techniques requires continuous learning and adaptation.

• Achieving Photorealism Consistently: Mastering AI tools to produce consistently high-quality, photorealistic visuals that meet client standards can be technically demanding.

• Balancing Creativity with Performance Metrics: Integrating artistic vision with the strict demands of performance marketing requires a nuanced approach to design.

• Remote Collaboration: Maintaining effective communication and seamless workflow integration with a distributed global team.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in cutting-edge generative AI tools and workflows through hands-on experience and company support.

• Performance Marketing Acumen: Deepen understanding of marketing funnels, audience segmentation, and conversion optimization strategies through cross-functional collaboration.

• Creative Strategy Development: Contribute to the strategic planning of creative campaigns, influencing visual direction and approach.

• Industry Conferences & Workshops: Support for attending relevant events and participating in workshops to stay ahead of industry trends.

📝 Enhancement Note: The primary challenge will be staying at the forefront of AI technology while consistently delivering high-performing creative assets. Growth is intrinsically linked to mastering these evolving technologies and applying them strategically.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI to generate photorealistic human imagery. What specific tools and techniques do you employ, and how do you overcome common AI artifacts?"

• "How do you approach translating a performance marketing brief into multiple creative visual concepts? Provide an example."

• "Walk us through a time your creative work directly contributed to improving a campaign's conversion rate or CTR. What was your role, and what were the results?"

• "How do you ensure brand consistency and adherence to product specifications when working with generative AI tools?"

• "Given a new AI feature or tool, what is your process for testing its effectiveness and integrating it into your workflow?" Company & Culture Questions:

• "What interests you most about CapsLock's approach to AI-driven customer acquisition?"

• "How do you stay updated on the latest trends in AI and creative technology?"

• "Describe your experience working in a fully remote, collaborative environment. What strategies do you use to stay connected and productive?"

• "How do you handle feedback on your creative work, especially when it comes from performance data?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by the AI tools/techniques used. Clearly label each piece with the context (e.g., "AI-generated lifestyle scene for paid social," "Enhanced product imagery using AI").

• Storytelling: For each key piece, explain the brief, your creative process (including AI tools and iterations), the challenges you faced, and the intended or achieved impact (e.g., how it was designed to improve conversion).

• Metrics: If possible, include any relevant performance data or explain how the creative was optimized for specific metrics.

• AI Focus: Clearly articulate your role and the specific AI contributions in each visual.

📝 Enhancement Note: Be prepared to discuss your hands-on experience with AI tools in detail. The interview will likely focus on practical application, problem-solving, and the ability to link creative output to business results.

📌 Application Steps

To apply for this Senior AI Creative Designer position:

• Submit your application through the provided Comeet link.

• Curate Your Portfolio: Ensure your portfolio prominently features your best AI-generated photorealistic visuals. Clearly label projects, detail your process, and highlight any performance improvements achieved. Tailor the showcased work to align with the requirements for performance marketing and lifestyle imagery.

• Optimize Your Resume: Highlight your 3-5+ years of design/marketing experience and specifically call out your 1-2+ years of hands-on AI image generation experience. Use keywords from the job description like "AI image generation," "photorealistic," "performance marketing," "Figma," and "Adobe Creative Suite." Quantify achievements where possible.

• Prepare Your Narrative: Be ready to articulate your passion for AI, your understanding of performance marketing, and your collaborative approach during interviews. Practice discussing your portfolio pieces and how you achieve visual realism with AI.

• Research CapsLock: Understand CapsLock's business model, client acquisition strategies, and commitment to AI and innovation. This will help you tailor your responses and demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.