Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Bucharest, Romania

Job Type: Full-time

Category: Creative Operations / Marketing Operations

Date Posted: 2026-08-13

Experience Level: Mid-Senior Level

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-impact visual creatives for performance marketing campaigns, with a direct focus on improving conversion rates across digital channels like Facebook, Instagram, YouTube, and Google.

• Leverage cutting-edge generative AI tools and platforms to produce photorealistic imagery, lifestyle scenes, and product visuals that resonate with target audiences.

• Collaborate closely with marketing, copywriting, and media production teams to ensure visual assets are aligned with messaging, brand guidelines, and campaign objectives, driving measurable results.

• Continuously research, test, and integrate emerging AI technologies and workflows to enhance visual quality, production speed, and overall creative effectiveness in a fast-paced environment.

📝 Enhancement Note: This role is positioned as a Senior AI Creative Designer, emphasizing a blend of creative design expertise and advanced AI proficiency. The core objective is performance-driven visual production, indicating a strong connection to Revenue Operations and Marketing Operations functions. The focus on conversion rates, A/B testing, and data-informed iteration is crucial for operations professionals to understand.

📈 Primary Responsibilities

• Generate high-quality AI-driven visuals for performance marketing campaigns across paid media channels and landing pages, focusing on photorealism and engagement.

• Enhance, retouch, and extend existing imagery from photo shoots using AI tools to meet campaign requirements and quality standards.

• Develop multiple creative variations of visual assets to support robust A/B testing strategies and campaign scaling efforts.

• Ensure all generated visuals adhere to client brand guidelines, product specifications, and maintain a consistent, high standard of visual realism (lighting, composition, anatomy, textures).

• Actively explore and implement new AI tools, features, and workflows to improve the quality, speed, and effectiveness of visual asset production.

• Collaborate with copywriters and marketers to ensure visual concepts align with messaging, hook strategies, and overall funnel logic.

• Translate creative briefs into diverse visual directions, moving beyond single-output generation to explore multiple creative avenues.

• Identify and rectify common AI-generated artifacts, distortions, and inconsistencies to maintain professional visual output.

• Analyze performance data and creative feedback to iterate on visual concepts and optimize for improved conversion rates and audience engagement.

• Document all tasks clearly and concisely within project management tools (e.g., ClickUp) to maintain organized production workflows and team transparency.

• Provide visual input during concept development and campaign planning phases, ensuring seamless integration of creative assets into marketing funnels and video production pipelines.

📝 Enhancement Note: The responsibilities highlight a blend of core design tasks, AI tool mastery, and performance marketing integration. The emphasis on "multiple creative directions" and "iterating on visual concepts based on performance data" points towards a role deeply embedded in iterative optimization processes common in Revenue and Marketing Operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles and marketing concepts is essential, often acquired through formal education or extensive self-study and practical experience.

Experience:

• 3-5+ years of progressive experience in design, visual content creation, or creative digital marketing, specifically within performance marketing, paid social media, or social media content creation.

• 1-2+ years of dedicated, hands-on experience utilizing AI image generation platforms (e.g., Figma Weave, Higgsfield, Magnific, Runway, or similar) to produce photorealistic human imagery, lifestyle scenes, and product-focused visuals. Required Skills:

• AI Image Generation Proficiency: Demonstrated expertise with modern AI tools and models for generating, refining, and enhancing visual assets.

• Photorealistic Design: Proven ability to create highly realistic visuals, including human anatomy, lighting, textures, and composition.

• Traditional Design Tools: Cross-platform proficiency, including experience integrating AI outputs with traditional design pipelines such as Figma and Adobe Creative Suite.

• Visual Composition & Aesthetics: Strong understanding of design principles, including composition, lighting, color theory, typography, and overall visual appeal.

• Performance Marketing Acumen: Foundational understanding of performance marketing metrics (e.g., CTR, conversion rates) and how visual creative impacts campaign success.

• Creative Iteration: Ability to quickly iterate on visual concepts based on performance data, A/B testing results, and creative feedback.

• Problem-Solving: Skill in identifying and fixing common AI-generated issues (artifacts, distortions, inconsistencies).

• Proactive Mindset: Demonstrated initiative in suggesting improvements to workflows, tools, and creative approaches.

• Collaboration & Communication: Clear communication skills for working effectively with cross-functional teams (marketers, copywriters, media production).

• Attention to Detail: Meticulous focus on visual quality and adherence to brand guidelines.

• English Proficiency: Upper-intermediate (B2) or higher.

Preferred Skills:

• Basic understanding of how static visuals translate into video production pipelines.

• Experience producing creative assets for high-Customer Acquisition Cost (CAC) verticals such as home services, insurance, or finance.

• Adaptability and comfort working in a fast-paced, dynamic environment with evolving priorities and project requirements.

• Prompt Engineering: Expertise in crafting effective prompts for AI image generation tools to achieve specific artistic and technical outcomes.

📝 Enhancement Note: The experience requirements emphasize a dual focus: traditional design/marketing experience and specialized AI generation skills. The "AI-Geek" descriptor highlights the need for a candidate who is not just proficient but passionate and proactive in exploring AI advancements, a key trait for innovation in operations-adjacent creative roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing high-quality, AI-generated photorealistic visuals that demonstrate a strong aesthetic sensibility and technical skill.

• Examples of visual assets specifically created for performance marketing campaigns, ideally with context on their intended use (e.g., paid social ads, landing pages).

• Demonstrations of creative iteration, including variations of a single concept or different approaches to a creative brief, highlighting the process of refinement.

• Evidence of integrating AI outputs with traditional design tools (e.g., showing how AI-generated elements were incorporated into Figma or Adobe Creative Suite projects).

• Case studies or examples that illustrate how visual creativity contributed to specific campaign objectives, such as improved conversion rates or click-through rates. Process Documentation:

• Ability to document tasks clearly within project management systems (like ClickUp) to ensure workflow transparency and track progress on asset creation.

• Demonstrated understanding of structured production workflows, particularly those focused on iterative creative development and asset delivery for marketing campaigns.

• Examples of how performance data or A/B testing feedback was used to inform and adjust creative outputs, showcasing a data-driven design process.

📝 Enhancement Note: The portfolio requirements are critical for this role. Candidates must clearly demonstrate their ability to use AI for performance-driven creative output, not just artistic expression. This aligns with operations' need for measurable results and process-oriented execution.

💵 Compensation & Benefits

Salary Range: Given the "Senior" title, 3-5+ years of experience, and specialized AI skills, combined with a remote, full-time position in Bucharest, Romania, a competitive salary range can be estimated. For a Senior AI Creative Designer in Bucharest, the estimated annual gross salary would likely fall between €30,000 - €50,000 (approximately $32,000 - $54,000 USD). This range reflects the demand for AI expertise, creative talent, and the cost of living in Bucharest.

Benefits:

• Truly Remote Work: A fully remote environment, allowing flexibility in location and work setup.

• Generous Paid Vacations: Ample paid time off to ensure work-life balance and rejuvenation.

• Unlimited Sick Days: Comprehensive support for employee well-being, recognizing the need for recovery time.

• Ongoing Learning & Development: Support for continuous professional growth through programs like Free Books, workshops, and conference attendance.

• Home Office Support: Coverage for equipment and furniture expenses to create an optimal remote work experience.

• Physical Well-Being: Medical insurance coverage and an allowance for a flexible fitness program.

• "Fun Stuff": Opportunities for social engagement and team building within the company culture.

Working Hours: The role is full-time, typically implying around 40 hours per week. While specific daily schedules may offer some flexibility within the standard workday, adherence to core team collaboration hours and project deadlines is expected.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior creative roles with specialized AI skills in Eastern Europe, considering the cost of living in Bucharest and the company's global IT marketing profile. The benefits package is comprehensive, with a strong emphasis on remote work support and employee well-being, which are key attractors for operations and creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Performance Marketing / Customer Acquisition Solutions. CapsLock operates at the intersection of technology and marketing, developing scalable customer acquisition solutions primarily for B2C clients, often with large North American partners. This means the company is focused on data-driven strategies and measurable outcomes.

Company Size: CapsLock is a global IT marketing company, suggesting a significant international presence and potentially a medium to large employee base, fostering a diverse and collaborative environment.

Founded: The founding date is not explicitly stated, but the company's sophisticated approach to AI, MarTech, and customer acquisition implies a modern, forward-thinking organization.

Team Structure:

• The Design department is scaling its AI visual production capabilities, indicating growth and a dedicated focus on this area.

• The Senior AI Creative Designer will work closely with marketers, copywriters, media production specialists, and video editors, highlighting a highly collaborative, cross-functional team structure.

• Reporting lines are not explicitly detailed but would typically fall under a Creative Director or Head of Design, with close alignment to Marketing and Campaign Management teams. Methodology:

• Data-Informed Creativity: The company emphasizes AI-driven analytics and data-informed customer acquisition, meaning creative output is expected to be influenced by performance metrics.

• Proprietary MarTech Ecosystem: CapsLock utilizes its own technology stack to optimize operations and acquisition models, suggesting a culture of innovation and internal development.

• Agile & Iterative: The focus on improving conversion rates, testing creative variations, and adapting to AI advancements points to an agile and iterative approach to creative development and campaign management.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock's focus on "scalable customer acquisition solutions" and "data-informed customer acquisition" positions it as a performance-oriented organization. For operations professionals, this means a culture that values efficiency, measurable results, and the strategic application of technology and creative assets to drive business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a level of autonomy, expertise, and the ability to mentor or guide less experienced team members. It sits at the intersection of creative execution and strategic application of AI for performance marketing.

Reporting Structure: The Senior AI Creative Designer will likely report to a Creative Lead or Head of Design, with significant collaboration across marketing, copywriting, and production teams. This cross-functional interaction is key for understanding the broader GTM and revenue operations pipeline.

Operations Impact: The primary impact of this role is directly on campaign performance and conversion rates. By creating compelling, data-informed visuals, the designer contributes to lead generation, customer acquisition, and ultimately, revenue growth. This role is crucial for the efficiency of paid media spend and the effectiveness of marketing funnels.

Growth Opportunities:

• AI Specialization: Deepen expertise in generative AI tools and workflows, potentially becoming a go-to expert within the company for AI creative applications and contributing to the development of internal AI strategies.

• Creative Strategy Leadership: Transition into roles that involve more strategic planning of creative campaigns, leading creative initiatives, and influencing the overall visual direction of client acquisition efforts.

• Cross-Functional Advancement: Develop a broader understanding of marketing operations, campaign management, and GTM strategies, potentially moving into roles that bridge creative and operational execution.

• Mentorship: Guide and mentor junior designers or AI artists, sharing knowledge and best practices in AI creative production and performance-driven design.

📝 Enhancement Note: The "Senior" designation implies a need for candidates who can not only execute but also strategize and potentially lead. The growth opportunities focus on deepening AI expertise and moving into more strategic or leadership roles, which is a common trajectory for senior operations and creative professionals.

🌐 Work Environment

Office Type: The company offers a "truly and fully remote environment," meaning there is no central physical office required for this role. Employees can work from any location where they are most productive.

Office Location(s): While the role is remote, the company has a global presence, with team members likely spread across various time zones. The primary derived location for this role is Bucharest, Romania, suggesting potential for timezone alignment with European operations.

Workspace Context:

• Flexibility & Autonomy: The remote nature provides significant autonomy over the work environment, allowing individuals to create a personalized workspace.

• Technology Focus: As an IT marketing company, expect access to and utilization of modern digital tools and platforms for collaboration, project management, and creative production.

• Global Collaboration: Opportunities to collaborate with a diverse, international team, fostering cross-cultural communication and learning.

Work Schedule: This is a full-time position, generally requiring approximately 40 hours per week. While the remote setup offers flexibility, candidates are expected to be available for core collaboration hours relevant to their team and project needs, ensuring effective communication and project execution.

📝 Enhancement Note: The fully remote aspect is a significant cultural and operational characteristic. For operations professionals, this means a reliance on digital collaboration tools and a need for strong self-discipline and time management skills to maintain productivity and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and critically, your portfolio to assess your experience with AI image generation and performance-driven creative.

• Technical/Creative Interview: This stage will likely involve a deeper dive into your AI tools proficiency, design process, and understanding of performance marketing principles. Be prepared to discuss specific AI platforms, your workflow, and how you approach creating visuals for conversion.

• Portfolio Presentation/Case Study: You may be asked to present a selection of your AI-generated work, explaining your creative choices, the tools used, and the impact or intended impact on campaign performance. Focus on demonstrating iterative processes and data-informed adjustments.

• Team/Cultural Fit Interview: An opportunity to meet with potential team members (marketers, copywriters, other designers) to assess collaboration style, communication skills, and alignment with CapsLock's values.

• Final Interview: Likely with a hiring manager or senior leader to discuss role expectations, career growth, and finalize any offer details.

Portfolio Review Tips:

• Highlight AI & Performance: Your portfolio must prominently feature AI-generated visuals, with a clear emphasis on their application in performance marketing and their potential to drive conversions.

• Showcase Realism: Prioritize examples demonstrating photorealism, high-quality composition, and attention to detail in lighting, anatomy, and texture.

• Illustrate Iteration: Include examples that show variations of a concept or how you refined visuals based on feedback or simulated performance data. Explain the "why" behind these iterations.

• Detail Your Process: For each project, briefly explain your approach: the brief, the AI tools used, any traditional design integration, challenges faced, and how you overcame them.

• Quantify Impact (if possible): If you have data on past campaign performance where your visuals contributed significantly, include it. Even hypothetical impact based on design principles is valuable.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and clearly communicates your skills and achievements.

Challenge Preparation:

• Be ready for potential creative challenges that test your ability to generate specific types of AI visuals under time constraints or based on a hypothetical brief.

• Prepare to discuss how you would approach creating visuals for a specific client scenario or campaign goal, focusing on your AI strategy and optimization techniques.

• Practice articulating your thought process and technical approach to AI creative generation clearly and concisely.

📝 Enhancement Note: The application process will heavily weigh the portfolio's demonstration of AI proficiency and performance-driven results. Candidates should prepare to articulate their creative process in a way that aligns with operational goals of efficiency and measurable impact.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Proficiency with modern AI tools such as Figma Weave, Higgsfield, Magnific, Runway, Midjourney, Stable Diffusion, DALL-E, or similar platforms for generating, refining, and enhancing visual assets.

• Design Software: Expertise in Figma and the Adobe Creative Suite (Photoshop, Illustrator) for integrating AI outputs, retouching, and final asset preparation.

Analytics & Reporting:

• While not explicitly a data analyst role, an understanding of how to interpret performance data (CTR, conversion rates) from platforms like Facebook Ads Manager, Google Ads, or internal analytics dashboards is crucial for informing creative iterations. CRM & Automation:

• Familiarity with project management and task tracking tools like ClickUp is mentioned, indicating a need for organized workflow management.

📝 Enhancement Note: The emphasis on a specific set of AI tools and traditional design software is critical. Candidates should be prepared to discuss their hands-on experience and workflow integration with these technologies.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value centered around achieving measurable results, particularly in customer acquisition and conversion rates. Operations professionals here are expected to contribute directly to business outcomes.

• Innovation & Forward-Thinking: A culture that embraces new technologies, like AI, and encourages proactive exploration and integration to stay ahead in the market.

• Data-Informed Decision Making: An approach where insights from data analytics and campaign performance guide creative and strategic decisions.

• Efficiency & Scalability: A focus on developing unique, scalable solutions that optimize operations and customer acquisition models.

• Collaboration & Open Exchange: Valuing diverse perspectives and open communication within a global team to foster idea generation and problem-solving.

Collaboration Style:

• Cross-Functional Integration: A highly collaborative environment where designers work closely with marketers, copywriters, and production teams to ensure cohesive campaign execution.

• Iterative Feedback Loops: A culture that encourages sharing work, receiving feedback based on performance data, and iterating quickly to improve outcomes.

• Knowledge Sharing: Encouraging the exchange of new ideas and best practices, particularly in rapidly evolving fields like AI and digital marketing.

📝 Enhancement Note: The company's values align closely with the operational mindset: focus on results, embracing technology for efficiency, and collaborative problem-solving. Understanding these values will be key for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying abreast of the constant advancements in generative AI tools and techniques requires continuous learning and adaptation.

• Balancing Realism and Brand Consistency: Achieving photorealistic quality while strictly adhering to diverse client brand guidelines can be demanding.

• Translating Data into Visuals: Effectively interpreting performance data and translating it into compelling visual concepts that drive conversion requires strong analytical and creative synergy.

• AI Artifacts and Quality Control: Consistently producing high-quality, artifact-free visuals with AI tools requires meticulous attention to detail and advanced refinement skills.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in a wide array of generative AI tools, potentially specializing in advanced prompting, AI workflows, and ethical AI usage.

• Performance Creative Strategy: Developing a deeper understanding of performance marketing, A/B testing methodologies, and how creative assets directly impact campaign ROI.

• Cross-Disciplinary Skills: Gaining exposure to marketing strategy, copywriting principles, and video production pipelines, broadening overall GTM understanding.

• Mentorship Programs: Potential to be mentored by senior creative leaders or to mentor junior team members, fostering leadership skills.

📝 Enhancement Note: The challenges presented are inherent to roles at the cutting edge of AI and performance marketing. The growth opportunities are significant for professionals looking to build specialized skills and advance within the GTM operations ecosystem.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating AI-generated visuals for a performance marketing campaign aimed at improving Click-Through Rates (CTR) for a B2C product." (Focus on AI tools, iteration, and performance metrics.)

• "How do you ensure photorealism and brand consistency when using AI tools for diverse client projects?" (Discuss your workflow for quality control, refinement, and adherence to guidelines.)

• "Walk us through a time you used performance data or A/B testing feedback to significantly alter or improve a visual creative." (Prepare a case study demonstrating your iterative process and data-driven decision-making.)

• "What are the biggest challenges you foresee in using AI for creative production in a fast-paced marketing environment, and how would you mitigate them?" (Address adaptability, tool limitations, and quality control.) Company & Culture Questions:

• "Why are you interested in CapsLock and our approach to customer acquisition?" (Research their website, especially their focus on AI, MarTech, and data-driven solutions.)

• "How do you stay updated with the latest advancements in AI creative tools and techniques?" (Highlight your "AI-Geek" tendencies and proactive learning.)

• "Describe your ideal remote work environment and how you maintain productivity and collaboration." (Align with their fully remote culture and emphasis on communication.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each piece or project in your portfolio, clearly state the objective, your role, the AI tools used, your creative process (including iterations), and the (intended or actual) impact on performance.

• Emphasize AI Proficiency: Be ready to demonstrate your hands-on experience with specific AI platforms, showing how you manipulate parameters, craft prompts, and refine outputs.

• Connect Visuals to Results: Explicitly link your creative choices to performance marketing goals. Use terms like "conversion-focused," "hook optimization," "audience engagement," and "CTR improvement."

• Showcase Problem-Solving: Highlight any instances where you had to overcome technical challenges with AI tools or creative blocks.

• Be Ready for Live Demos (if applicable): If asked, be prepared to briefly showcase your workflow or a specific tool feature.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative vision, technical AI skill, and a results-oriented mindset that aligns with operations and marketing objectives.

📌 Application Steps

To apply for this Senior AI Creative Designer position:

• Submit your application through the Comeet portal link provided.

• Curate Your Portfolio: Tailor your portfolio to prominently feature your strongest AI-generated photorealistic visuals. Ensure it demonstrates your ability to create assets specifically for performance marketing campaigns and highlights your iterative design process. Clearly label AI-generated work and provide context on its intended use.

• Optimize Your Resume: Highlight your 3-5+ years of design/digital marketing experience and your 1-2+ years of hands-on AI image generation. Use keywords such as "AI image generation," "performance marketing," "conversion rate optimization," "Figma," "Adobe Creative Suite," "photorealistic visuals," and "creative iteration." Quantify achievements where possible.

• Prepare for AI & Performance Discussions: Be ready to articulate your workflow, favorite AI tools, prompt engineering strategies, and how you use performance data to inform creative decisions. Practice explaining your portfolio pieces with a focus on their impact on campaign success.

• Research CapsLock's Operations: Understand CapsLock's business model, their focus on scalable customer acquisition, and their use of AI and MarTech. Be prepared to discuss how your role contributes to their overall revenue operations and client success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.