Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Remote - Global, Central & Eastern Europe (Poland focus)

Job Type: Full-time

Category: Marketing & Design Operations (AI-driven Creative)

Date Posted: 2026-09-14

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive customer acquisition for B2C clients by producing high-quality, AI-generated visual creatives with a primary focus on improving conversion rates.

• Leverage expertise in generative AI tools and performance marketing principles to create compelling visual assets for paid media channels and landing pages.

• Collaborate closely with marketing, copywriting, and media production teams to ensure visual assets are aligned with messaging, brand guidelines, and funnel logic.

• Continuously research, test, and integrate new AI tools and workflows to enhance creative output quality, speed, and effectiveness.

• Maintain exceptional visual standards, ensuring photorealism, strong composition, lighting, anatomy, and texture across all generated content.

📝 Enhancement Note: This role is positioned at the intersection of creative design and performance marketing, with a strong emphasis on AI-driven visual production for direct customer acquisition. The "Senior" title, coupled with the 2-5 years of experience requirement and the focus on AI specialization, suggests a role that requires both hands-on execution and a proactive, experimental approach to AI tools. The location specification points towards candidates in or comfortable working within European time zones, with a specific mention of Poland.

📈 Primary Responsibilities

• AI Visual Production: Generate high-quality AI-driven visuals, including photorealistic human imagery, lifestyle scenes, and product-focused assets, for performance marketing campaigns across paid social (Facebook, Instagram), YouTube, Google, and landing pages.

• Creative Iteration & Optimization: Create multiple creative variations of visual assets to support A/B testing and campaign scaling, iterating on concepts based on performance data and feedback to enhance conversion rates.

• Quality Assurance & Realism: Ensure all AI-generated visuals meet stringent quality and realism standards, paying close attention to lighting, composition, anatomy, color, typography, and texture, while identifying and rectifying common AI artifacts.

• AI Tool Exploration & Workflow Integration: Actively research, test, and integrate emerging AI tools and features (e.g., Figma Weave, Higgsfield, Magnific, Runway) into existing design pipelines (Figma, Adobe Creative Suite) to optimize creative production workflows.

• Cross-Functional Collaboration: Work closely with marketers, copywriters, media production, and video editors to ensure visual assets are aligned with campaign objectives, messaging, and product specifications, providing visual input during concept development.

• Performance-Driven Design: Translate campaign briefs into multiple creative directions, understand how visual content impacts campaign performance (CTR, engagement), and adjust creative output based on data and A/B testing results.

• Documentation & Process Adherence: Clearly document all tasks and workflows within ClickUp, adhering to team standards for production and execution.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, technical AI proficiency, and a data-driven approach. The emphasis on "multiple creative directions" and "A/B testing" points towards a need for rapid iteration and a strategic understanding of how visuals influence campaign performance, rather than just aesthetic output. The mention of ClickUp indicates a structured workflow and project management expectation.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating advanced AI visual creation skills is paramount, suggesting a background in Design, Fine Arts, Digital Media, or a related field, or equivalent practical experience. Experience:

• 3-5+ years of experience in design, visual content creation, or creative digital marketing, with a proven track record in performance marketing campaigns (paid social, social media content).

• 1-2+ years of active, hands-on experience with AI image generation platforms (e.g., Figma Weave, Higgsfield, Magnific, Runway) specifically for producing photorealistic human imagery, lifestyle scenes, and product-focused visuals. Required Skills:

• AI Image Generation Proficiency: Expert-level skills with modern AI image generation tools and models, including prompt engineering, parameter tuning, and advanced editing techniques.

• Photorealism & Visual Aesthetics: Exceptional eye for composition, lighting, color theory, typography, human anatomy, and texture to achieve high levels of photorealism.

• Design Software Proficiency: Cross-platform expertise connecting AI outputs with traditional design pipelines, including Figma and Adobe Creative Suite (Photoshop, Illustrator).

• Performance Marketing Understanding: Solid grasp of performance marketing basics, including Click-Through Rates (CTR), effective hooks, and conversion-focused creative principles.

• AI Enthusiast (AI-Geek): Proactive engagement with AI advancements, continuous experimentation with new features, and a mindset focused on improving creative quality, speed, and effectiveness through AI.

• Iterative Design Capability: Ability to rapidly iterate on visual concepts based on performance data, A/B testing results, and creative feedback.

• Audience Research Integration: Skill in conducting audience/target group research and effectively translating these insights into compelling visuals.

• Attention to Detail: Meticulous approach to visual quality and adherence to brand guidelines.

• Proactive & Collaborative Mindset: Initiative to suggest improvements, strong communication skills, and ability to work effectively within a global, remote team.

• Portfolio: A strong portfolio showcasing AI-generated photorealistic visuals with high-end visual sensibility and demonstrable impact.

• English Proficiency: Upper-intermediate (B2) or higher.

Preferred Skills:

• Basic understanding of how static visuals translate into video production pipelines.

• Experience producing creative assets for high-Cost-Per-Acquisition (CPA) verticals such as home services, insurance, or finance.

• Comfort and adaptability in a fast-moving environment with evolving priorities.

📝 Enhancement Note: The "AI-Geek" requirement emphasizes the need for a candidate who is not just proficient but passionate and deeply engaged with the AI creative landscape, actively seeking out and integrating new tools and techniques. The explicit mention of specific AI platforms and traditional design tools, alongside performance marketing knowledge, defines a niche but highly sought-after skill set. The portfolio requirement is critical and should clearly demonstrate AI-generated photorealism.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI Visual Demonstrations: Showcase a minimum of 1-2 years of active AI image generation experience, featuring diverse examples such as photorealistic human portraits, detailed lifestyle scenes, and high-fidelity product imagery.

• Performance-Oriented Case Studies: Include 1-2 case studies that illustrate how AI-generated visuals directly contributed to improved campaign performance metrics (e.g., increased CTR, higher conversion rates). Quantifiable results are highly valued.

• Workflow Integration Examples: Demonstrate the ability to integrate AI outputs with traditional design tools (Figma, Adobe Creative Suite), showing examples of refinement, retouching, and final asset preparation.

• Brand & Creative Consistency: Provide examples that highlight adherence to brand guidelines and the ability to generate multiple creative variations from a single brief or concept.

Process Documentation:

• AI Workflow Design: Ability to articulate and document creative workflows that effectively leverage AI tools for image generation, refinement, and optimization.

• Performance Feedback Loop: Demonstrate understanding of how to incorporate performance data and A/B testing results into iterative design processes for continuous improvement.

• System Integration Understanding: Show awareness of how AI-generated assets are structured and prepared for integration into larger marketing funnels, including media production and landing page implementation.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating practical AI application in a performance marketing context. Candidates must show not just creative output but also the ability to measure and articulate the impact of their AI-driven designs on key business metrics. The emphasis on integration with traditional design tools and marketing funnels is also crucial.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior AI Creative Designers with 2-5 years of specialized experience in remote European markets (Poland), a competitive salary range is estimated between €45,000 - €65,000 annually. This estimate considers the specialized AI skills, the performance marketing focus, and the remote, global nature of the role. Factors such as specific AI tool expertise, portfolio strength, and the candidate's precise location within Europe may influence the final offer. Benefits:

• Truly Remote Work: Fully remote environment, offering flexibility in choosing a productive workspace.

• Generous Paid Vacations: Ample paid time off to ensure work-life balance and recharge.

• Unlimited Sick Days: Support for employee well-being, providing time off as needed for recovery.

• Ongoing Learning & Development:

  • Free Books program
  • Workshops and conferences
  • Support for continuous learning of new knowledge and skills.

• Home Office Support: Reimbursement for equipment and furniture expenses to create an optimal remote workspace.

• Physical Well-Being:

  • Coverage of medical insurance costs.
  • Flexible fitness program allowance.

• "Fun Stuff": Access to various engaging team activities and initiatives.

Working Hours:

• Standard full-time hours, likely aligning with 40 hours per week. Given the remote and global nature, flexibility may be expected to accommodate collaboration across different time zones, particularly with North American partners, but core working hours will likely be focused around European business days.

📝 Enhancement Note: The salary estimation is based on general market data for specialized creative roles in Europe, adjusted for the remote nature and the high demand for AI expertise. The benefits package emphasizes work-life balance, continuous professional development, and comprehensive support for remote employees, aligning with the company's stated values.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Customer Acquisition Solutions

Company Size: While not explicitly stated in the provided data, the description mentions a "diverse, global team" and "large North American partners," suggesting a growing company with a significant operational footprint, likely in the medium to large enterprise category. The role's focus on scaling AI capabilities also points to a forward-thinking, growth-oriented organization.

Founded: The company was founded in 2018 (based on LinkedIn data). This indicates a relatively young but established company that has likely experienced rapid growth and adaptation.

Team Structure:

• Design Department: This role is part of a scaling Design department focused on AI visual production.

• Cross-Functional Collaboration: The role requires close collaboration with marketers, copywriters, media production, and video editors, indicating a highly integrated GTM (Go-To-Market) team structure.

• Global & Diverse Team: The company prides itself on a diverse global team fluent in over 10 languages, fostering an environment of open collaboration and idea exchange.

Methodology:

• AI-Driven Customer Acquisition: CapsLock pioneers unique, scalable customer acquisition solutions using AI-driven analytics, proprietary MarTech, and sales consulting.

• Data-Informed Innovation: The company emphasizes a data-informed approach to building and refining its internal product ecosystem to power acquisition models and optimize operations.

• Agile & Experimental: The need to test new AI tools and features suggests an agile and experimental approach to creative production and marketing strategy.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock positions itself as an innovative IT marketing company focused on scalable customer acquisition through AI and data. The culture appears to be global, collaborative, and forward-thinking, with a strong emphasis on continuous learning and adapting to new technologies like generative AI. The "Senior AI Creative Designer" role is integral to this strategy, directly contributing to client success through performance-driven visuals.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Individual Contributor within the Design and Marketing Operations functions. It requires specialized expertise in AI creative production and performance marketing visuals, with a focus on hands-on execution and proactive innovation.

Reporting Structure: The Senior AI Creative Designer will likely report to a Design Lead, Creative Director, or Head of Marketing/Creative within the organization. Collaboration will be cross-functional, working closely with various marketing and production teams.

Operations Impact: The role's direct impact is on improving conversion rates and customer acquisition for B2C clients. By producing high-performing visual assets, the designer contributes directly to the effectiveness of paid media campaigns, thus influencing client revenue and CapsLock's overall success in customer acquisition solutions.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in advanced AI generative techniques, prompt engineering, and emerging AI creative tools, potentially becoming a go-to expert within the company.

• Creative Leadership: With proven success and experience, opportunities may arise to mentor junior designers, lead specific AI creative initiatives, or contribute to strategic creative direction for campaigns.

• Cross-Functional Skill Development: Gain deeper insights into performance marketing, media production, and video editing workflows through close collaboration, potentially opening doors to hybrid roles or strategic creative roles.

• Process Improvement: Contribute to refining and optimizing the AI creative production workflow, developing best practices and standard operating procedures for the team.

📝 Enhancement Note: The "Senior" title implies a level of autonomy and specialized knowledge. Growth opportunities likely involve deepening AI expertise, potentially moving into lead roles within the AI creative function, or expanding into broader strategic creative roles that leverage AI insights. The impact is clearly defined by its contribution to client performance metrics.

🌐 Work Environment

Office Type: Fully Remote. CapsLock offers a "truly and fully remote environment," allowing employees to choose their most productive workspace.

Office Location(s): While the role is remote, the primary target region for candidates is Europe, with specific mention of Poland. This suggests that while global remote is possible, candidates within European time zones might be preferred for easier collaboration.

Workspace Context:

• Flexibility & Autonomy: Employees have the freedom to work from any location they find most productive.

• Home Office Support: The company provides allowances for home office equipment and furniture to ensure a comfortable and efficient remote setup.

• Collaborative Digital Space: While physically distributed, the emphasis on collaboration suggests a reliance on digital tools for communication, project management (ClickUp), and teamwork.

• Learning Environment: The culture supports continuous learning through various programs, fostering an environment where employees can develop their skills in a remote setting.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.

• Flexibility is inherent in a remote setup, but candidates should be prepared to align with core business hours for team collaboration, particularly with North American partners, which may require some adjusted working times.

📝 Enhancement Note: The fully remote aspect is a significant perk. The company actively supports this by providing home office allowances, indicating a commitment to creating an effective remote work experience. While flexible, the need for collaboration across time zones, especially with North American clients, means candidates should be prepared for potential schedule adjustments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess relevant experience and AI proficiency.

• Technical/Creative Interview: Discussion focused on AI tools, creative process, portfolio examples, and understanding of performance marketing principles. Candidates will likely be asked to walk through specific AI projects.

• Skills Assessment/Challenge: A practical exercise or case study may be assigned to evaluate AI generation skills, problem-solving abilities, and adherence to quality standards under timed conditions. This could involve generating specific types of visuals or iterating on provided assets.

• Team/Cultural Fit Interview: Meeting with potential team members or hiring managers to assess collaboration style, proactivity, and alignment with CapsLock's values.

• Final Interview/Offer: Discussions regarding role expectations, compensation, and company culture, leading to a potential offer.

Portfolio Review Tips:

• Highlight AI Specialization: Clearly showcase your most impactful AI-generated visuals, emphasizing photorealism, composition, and overall aesthetic quality.

• Demonstrate Performance Impact: For each relevant piece or project, explicitly state the objective and any measurable results achieved (e.g., improved CTR, conversion lift). Quantify success whenever possible.

• Showcase Workflow & Tools: Briefly explain your process for generating and refining AI visuals, mentioning specific tools used (Figma, Adobe Suite, specific AI platforms) and how you integrate them.

• Include Variations & Iterations: If possible, show examples of how you iterated on a concept or generated multiple variations for A/B testing.

• Tailor to the Role: Ensure your portfolio reflects the specific requirements of this Senior AI Creative Designer role, focusing on performance marketing visuals for B2C clients.

• Concise & Clear Presentation: Organize your portfolio logically and be prepared to present it concisely, highlighting key achievements and skills.

Challenge Preparation:

• AI Prompt Engineering: Practice generating specific types of photorealistic imagery (people, lifestyle, products) with precise control over lighting, mood, and detail.

• Iterative Refinement: Be prepared to take existing visuals or briefs and generate multiple improved versions, demonstrating how you incorporate feedback or data.

• Tool Proficiency: Ensure you are comfortable demonstrating your skills within common AI generation platforms and traditional design software.

• Performance Marketing Context: Think about how visual elements directly influence user behavior and campaign metrics. Be ready to articulate these connections.

📝 Enhancement Note: The interview process is expected to be rigorous, with a strong emphasis on practical skills and a demonstrable portfolio. Candidates should be prepared to "show, don't just tell" their AI creative capabilities and their understanding of how these visuals drive business outcomes. The portfolio is the primary gatekeeper for this role.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Figma Weave, Higgsfield, Magnific, Runway, and other emerging AI visual generation tools. Proficiency and hands-on experience are critical.

• Design & Editing Software: Figma (for integration and pipeline), Adobe Creative Suite (Photoshop, Illustrator) for refinement, retouching, and asset preparation.

Analytics & Reporting:

• While not a direct requirement for this role, understanding how campaign performance data (CTR, conversion rates) is tracked and reported will be essential for informing creative iterations. Familiarity with common analytics platforms used in digital marketing is a plus. CRM & Automation:

• Not directly applicable to this creative role, but awareness of how creative assets are deployed within marketing automation or CRM-driven campaigns is beneficial. Project Management:

• ClickUp: Explicitly mentioned for task documentation and workflow management, indicating its central role in team operations.

📝 Enhancement Note: The technology stack is heavily focused on the AI creative toolset and associated design software. Candidates must be proficient with cutting-edge AI generation tools and capable of integrating their output into established design workflows. Familiarity with ClickUp is a functional requirement for day-to-day operations.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A commitment to pioneering unique, scalable solutions, particularly through the integration of AI and new technologies.

• Data-Driven Approach: Emphasizing AI-driven analytics and data-informed decision-making in customer acquisition strategies.

• Open Collaboration: Fostering an environment where a diverse, global team exchanges new ideas and works together effectively.

• Client Success Focus: Driving profitable acquisition models and optimized operations to ensure client success.

• Continuous Learning: Encouraging curiosity and supporting the acquisition of new knowledge and skills.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration between creative, marketing, copywriting, and production teams is essential for campaign success.

• Feedback Exchange: A culture that embraces constructive feedback for creative iteration and performance improvement.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings, especially concerning AI tools and techniques.

• Proactive Contribution: Team members are expected to be proactive, suggest improvements, and contribute beyond just executing assigned tasks.

📝 Enhancement Note: CapsLock's culture is built around innovation, data, and collaboration. The emphasis on being an "AI-Geek" and "proactive mindset" suggests a team that values individuals who are not only skilled but also passionate about pushing boundaries and contributing to the company's growth and client success through cutting-edge techniques.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the continuous advancements and new releases in generative AI tools and techniques requires constant learning and adaptation.

• Maintaining Photorealism & Quality: Consistently achieving high levels of photorealism and visual quality across diverse creative requests, while mitigating AI artifacts, can be challenging.

• Balancing Creativity with Performance: Effectively translating marketing objectives and performance data into compelling visuals that also meet brand and aesthetic standards.

• Cross-Time Zone Collaboration: Working effectively within a global, remote team, especially when collaborating with North American partners, may require schedule adjustments and strong asynchronous communication skills.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in a wide array of cutting-edge AI creative tools and workflows.

• Performance Marketing Acumen: Deepen understanding of conversion optimization, A/B testing, and the strategic role of visuals in paid media campaigns.

• Cross-Disciplinary Exposure: Gain exposure to media production, video editing, and broader marketing strategy through collaboration.

• Process Refinement: Contribute to the development and optimization of AI creative production processes within a growing team.

• Industry Conferences & Workshops: Support for attending relevant industry events and training sessions to stay at the forefront of AI and creative marketing.

📝 Enhancement Note: The primary challenge revolves around navigating the dynamic AI space and consistently delivering high-quality, performance-driven creative. Growth is intrinsically linked to mastering these evolving technologies and applying them strategically to achieve business outcomes.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating photorealistic human imagery using AI. What are the key challenges you face, and how do you overcome them?" (Focus on prompt engineering, refinement, and quality control).

• "How do you balance creative artistic vision with the specific performance goals (e.g., CTR, conversion rates) of a paid media campaign?" (Demonstrate understanding of performance marketing and data-driven design).

• "Walk me through a time you used AI to iterate on a creative concept based on performance data or feedback. What was the outcome?" (Showcase iterative design and impact measurement).

• "What AI tools are you most excited about right now, and how do you see them impacting the future of creative design in performance marketing?" (Highlight proactive learning and forward-thinking). Company & Culture Questions:

• "What interests you about CapsLock's approach to customer acquisition and its use of AI?" (Show research into the company's mission and market position).

• "How do you see yourself contributing to a diverse, global, and remote team environment?" (Emphasize collaboration, communication, and cultural adaptability).

• "How do you stay updated with the latest advancements in AI and generative design?" (Demonstrate your 'AI-Geek' mentality). Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or impact (e.g., Photorealism Showcase, Conversion-Focused Campaigns, Workflow Examples).

• Storytelling: For each project, briefly explain the brief/objective, your AI-driven creative process, the tools used, and the resulting impact (quantified if possible).

• Highlight AI Process: Be ready to discuss your specific prompts, parameters, and refinement techniques that led to the final output.

• Address Limitations: Be transparent about any limitations of AI or your process, and how you addressed them.

• Conciseness: Aim for clear, impactful explanations, avoiding overly technical jargon unless necessary. Focus on the "why" and "how" of your creative decisions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical proficiency with AI tools but also a strategic understanding of how creative design drives business results in performance marketing. Candidates need to be articulate about their process, proactive in their learning, and able to showcase tangible impact through their portfolio.

📌 Application Steps

To apply for this Senior AI Creative Designer position:

• Submit your application through the provided link on Comeet.

• Curate Your Portfolio: Select your strongest AI-generated visual work that demonstrates photorealism, creativity, and ideally, performance impact. Ensure it's easily accessible and clearly showcases your skills with relevant AI tools and traditional design software.

• Tailor Your Resume: Highlight your 3-5+ years of design/marketing experience and specifically your 1-2+ years of hands-on AI image generation experience. Use keywords from the job description, such as "Generative AI," "Photorealistic Imagery," "Performance Marketing," and specific tool names.

• Prepare Your Narrative: Be ready to discuss your experience with AI tools, your creative process, how you approach performance-driven design, and why you are a fit for CapsLock's innovative and remote culture. Practice presenting your portfolio.

• Research CapsLock: Understand the company's mission, its focus on customer acquisition, and its use of AI. This will help you tailor your application and interview responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.