Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Sofia, Bulgaria (Remote)

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-08-13

Experience Level: Mid-Senior Level (2-5 years relevant experience)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-impact visual assets for performance marketing campaigns, with a direct focus on improving conversion rates and driving customer acquisition.

• Leverage cutting-edge generative AI tools and platforms to produce photorealistic human imagery, engaging lifestyle scenes, and compelling product visuals.

• Collaborate closely with marketing, copywriting, and media production teams to translate campaign objectives into visually persuasive creative iterations and variations for rigorous A/B testing.

• Actively research, test, and integrate emerging AI technologies and workflows to enhance creative quality, production speed, and overall campaign effectiveness.

• Maintain a keen understanding of performance marketing principles, ensuring visual content aligns with audience insights, channel best practices, and conversion-focused strategies.

📝 Enhancement Note: While the title "Senior AI Creative Designer" and the core responsibilities suggest a creative focus, the emphasis on "improving conversion rates," "performance marketing," "A/B testing," and "customer acquisition solutions" strongly indicates this role operates within the realm of Revenue Operations or Marketing Operations, specifically focusing on the operationalization of creative asset generation for measurable business outcomes. The role requires a blend of creative artistry and data-driven optimization, a hallmark of effective GTM operations.

📈 Primary Responsibilities

• AI-Driven Visual Production: Generate, refine, and enhance high-quality AI-created visuals for performance marketing campaigns across paid media channels (e.g., Facebook, Instagram, YouTube, Google) and landing pages.

• Photorealistic Asset Creation: Produce photorealistic human imagery, dynamic lifestyle scenes, and detailed product-focused visuals that resonate with target audiences and client specifications.

• Source Material Enhancement: Utilize AI tools to effectively enhance, retouch, and extend existing imagery sourced from photo shoots, ensuring visual consistency and quality.

• Creative Variation & Iteration: Generate multiple creative variations for each visual concept to support comprehensive A/B testing strategies and facilitate campaign scaling.

• Brand & Product Alignment: Ensure all visual assets strictly adhere to established brand guidelines and specific product requirements, maintaining a cohesive brand identity.

• Performance-Focused Design: Translate campaign briefs into multiple creative directions, focusing on visual hooks, angles, and formats that are proven to improve conversion rates.

• Quality Assurance & Realism: Uphold rigorous standards for visual quality, ensuring realism in lighting, composition, anatomy, textures, and overall aesthetic appeal.

• AI Issue Resolution: Proactively identify and rectify common AI-generated artifacts, distortions, and inconsistencies to maintain a high level of output quality.

• Tool Exploration & Integration: Actively research, test, and integrate new AI tools, features, and workflows to continuously improve output quality, efficiency, and creative capabilities.

• Workflow Adherence: Work within structured production workflows, prioritizing efficient execution and creative output that aligns with team standards and project timelines.

• Data-Informed Optimization: Adjust creative output based on performance data, A/B testing results, and feedback from marketing and analytics teams.

• Cross-Functional Collaboration: Collaborate closely with marketers, copywriters, media production specialists, and video editors to ensure creative alignment and seamless integration into broader campaign strategies.

• Asset Preparation: Ensure all generated assets are structured, formatted, and ready for seamless integration into video production pipelines and marketing funnels.

• Task Documentation: Maintain clear and organized documentation of all tasks and projects within ClickUp, adhering to established team standards for transparency and traceability.

📝 Enhancement Note: The responsibilities highlight a deep integration of AI tools into a performance marketing workflow. This is not just about generating pretty pictures, but about operationalizing creative output to drive measurable business results (conversion rates, customer acquisition). The emphasis on iteration, testing, and data-informed adjustments points to a GTM operations function where creative is treated as a variable to be optimized.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles, visual communication, or a related field is expected, often gained through formal education or equivalent practical experience.

Experience:

• 3-5+ years of progressive experience in graphic design, visual content creation, or creative digital marketing, with a proven track record in performance campaigns.

• 1-2+ years of dedicated, hands-on experience specifically with AI image generation platforms (e.g., Figma Weave, Higgsfield, Magnific, Runway, Midjourney, Stable Diffusion) focusing on producing photorealistic human imagery, lifestyle scenes, and product-focused visuals. Required Skills:

• AI Image Generation Proficiency: Expert-level skills in utilizing various AI image generation platforms to achieve specific aesthetic and photorealistic outcomes.

• Figma & Adobe Creative Suite: Cross-platform proficiency, demonstrating the ability to integrate AI outputs with traditional design pipelines using tools like Figma, Photoshop, and Illustrator.

• Visual Design Acumen: Strong understanding and application of design principles including composition, lighting, color theory, typography, realism, and human anatomy.

• Performance Marketing Fundamentals: Solid understanding of core performance marketing concepts such as Click-Through Rates (CTR), effective hooks, and conversion-focused creative strategies.

• Creative Iteration & Adaptability: Proven ability to quickly iterate on visual concepts based on performance data, A/B testing feedback, and evolving campaign requirements.

• Attention to Detail: Meticulous attention to detail to ensure high visual quality, consistency, and accuracy across all generated assets.

• Proactive Problem-Solving: A proactive mindset focused on identifying opportunities for improvement, suggesting innovative solutions, and contributing to process optimization, rather than solely executing assigned tasks.

• Communication & Collaboration: Excellent verbal and written communication skills, with a demonstrated ability to collaborate effectively with cross-functional teams.

• Portfolio: A robust portfolio showcasing AI-generated photorealistic visuals that demonstrate high-end visual sensibility and successful application in performance marketing contexts.

• English Proficiency: Upper-intermediate English (B2) or higher, for effective communication within a global team.

Preferred Skills:

• Basic understanding of how static visual assets translate into and inform video production pipelines.

• Experience producing creative assets for high-Customer Acquisition Cost (high-CPA) verticals such as home services, insurance, or finance.

• Comfort and adaptability in a fast-paced, evolving environment with shifting priorities.

📝 Enhancement Note: The emphasis on "AI-Geek" and "stays close to AI news" suggests a requirement for continuous learning and proactive adoption of new technologies, which is critical in the rapidly evolving AI creative space. The requirement for a portfolio specifically with AI-generated photorealistic visuals is a key differentiator for this role, indicating the company's commitment to leveraging AI for creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI-Generated Visuals Showcase: A dedicated section within the portfolio featuring high-quality, AI-generated photorealistic visuals that demonstrate mastery of tools like Midjourney, Stable Diffusion, or similar platforms. This should include examples of human imagery, lifestyle scenes, and product visuals.

• Performance Marketing Context: Case studies or examples that clearly articulate how the created visuals contributed to specific campaign objectives, such as improved CTR, conversion rates, or customer acquisition. Quantifiable results are highly valued.

• Creative Iteration Examples: Demonstrations of the iterative process, showing multiple variations of a visual concept and explaining the rationale behind the changes driven by performance data or feedback.

• Traditional Design Integration: Evidence of seamless integration of AI outputs with traditional design workflows, showcasing proficiency in tools like Figma or Adobe Creative Suite for refinement, compositing, or brand alignment.

• Problem/Solution Framing: Clear articulation of design challenges faced and the specific AI-driven solutions implemented to overcome them, highlighting innovative approaches and technical skill.

Process Documentation:

• Workflow Design & Optimization: Ability to document and articulate personal workflows for AI image generation, including prompt engineering techniques, tool chaining, and refinement processes.

• System Integration & Application: Demonstrating how AI outputs are prepared and integrated into broader marketing systems, such as ad platforms or landing page builders.

• Measurement & Performance Analysis: Examples of how visual performance is tracked and analyzed, and how this analysis informs subsequent creative iterations and strategies.

📝 Enhancement Note: For a role focused on AI creative production for performance marketing, the portfolio is paramount. It serves as the primary evidence of the candidate's ability to blend creative skill with operational effectiveness. The expectation is not just a gallery of images, but a demonstration of how these images are conceived, produced, and optimized to drive business results, often requiring documentation of the process and impact.

💵 Compensation & Benefits

Salary Range:

For a Senior AI Creative Designer role in Sofia, Bulgaria, with 3-5 years of experience and specialized AI skills, a competitive salary range would typically fall between BGN 4,500 to BGN 7,500 gross per month. This estimate is based on regional salary benchmarks for creative and digital marketing roles, adjusted for the specialized AI skill set and the remote work arrangement. The higher end of the range would be for candidates with exceptional portfolios, extensive AI experience, and a strong track record in performance marketing.

Benefits:

• Truly Remote Work: Enjoy the flexibility and autonomy of a fully remote work environment, allowing you to choose your most productive and comfortable workspace.

• Generous Paid Vacations: A comprehensive paid vacation policy designed to ensure ample time for rest, recharge, and personal pursuits.

• Unlimited Sick Days: Support for your well-being with unlimited sick days, acknowledging the importance of recovery and personal health.

• Ongoing Learning & Development: Access to a supportive learning environment, including a Free Books program, workshops, conferences, and other opportunities to expand knowledge and skills.

• Home Office Setup: A generous allowance to cover expenses for essential equipment and furniture, ensuring an optimal and comfortable home office experience.

• Physical Well-Being Support: Coverage for medical insurance costs and an additional allowance for a flexible fitness program to support your physical health.

• Engaging Culture: Participation in a vibrant team culture with a variety of "fun stuff" and team-building activities.

Working Hours:

The standard working hours are typically 40 hours per week. While the role is remote, maintaining consistent availability during core business hours for team collaboration and meetings is expected, with flexibility built into the schedule to accommodate different working styles.

📝 Enhancement Note: The salary estimate is based on research from Bulgarian job market data for senior creative roles and specialized tech positions, factoring in the high demand for AI skills and the remote nature of the job. Benefits are detailed as provided, highlighting aspects particularly attractive to remote professionals in the tech and creative industries.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Digital Customer Acquisition. CapsLock operates at the intersection of technology and marketing, pioneering scalable customer acquisition solutions for B2C clients, primarily serving large North American partners.

Company Size: CapsLock is a growing global company, likely falling into the medium to large enterprise category based on its global reach and diverse service offerings. This size suggests established processes while retaining agility.

Founded: Founded with a vision to innovate in customer acquisition, CapsLock leverages its history to build upon a unique ecosystem of MarTech, AI, and sales consulting.

Team Structure:

• Global & Diverse: The operations team is part of a diverse, global workforce fluent in over 10 languages, fostering a rich exchange of ideas and perspectives.

• Cross-Functional Collaboration: Emphasis on close collaboration between Design, Marketing, Copywriting, Media Production, and Video Editing teams to ensure cohesive campaign execution.

• Decentralized & Autonomous: As a fully remote company, the structure likely supports autonomous work within teams, with clear reporting lines for project management and strategic oversight.

Methodology:

• Data-Informed Innovation: Core to CapsLock's approach is the integration of AI-driven analytics and MarTech to power acquisition models, emphasizing data-driven decision-making.

• Process Optimization: A continuous focus on refining internal product ecosystems for profitable acquisition, flexible scaling, and optimized operations.

• Agile Creative Production: Employing structured production workflows with a focus on rapid execution, creative output, and iterative refinement based on performance metrics.

Company Website: https://www.capslock.global/

📝 Enhancement Note: The company description emphasizes a blend of technological innovation (AI, MarTech) and strategic marketing execution. For an operations professional, this means an environment that values data, efficiency, and forward-thinking approaches to customer acquisition. The global and remote nature implies a need for strong self-management and excellent digital communication skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior AI Creative Designer. In an operations context, this signifies a mid-to-senior level where individuals are expected to not only execute but also to innovate, optimize processes, and potentially mentor junior team members. The role demands a deep understanding of how creative assets directly impact GTM performance metrics.

Reporting Structure: The Senior AI Creative Designer will likely report to a Creative Lead, Design Manager, or Head of Marketing/Creative within the organization. Collaboration will be extensive with marketers, copywriters, and media production teams.

Operations Impact: The primary impact of this role is directly tied to revenue generation through the creation of high-converting visual assets. By improving CTR and conversion rates on paid media and landing pages, this role directly contributes to customer acquisition volume and efficiency, thereby influencing the company's top-line growth and marketing ROI.

Growth Opportunities:

• AI Specialization & Leadership: Deepen expertise in generative AI for creative applications, potentially leading to AI creative strategy roles or managing AI creative production teams.

• Performance Marketing Acumen: Develop a more profound understanding of performance marketing analytics, campaign optimization, and GTM strategy, evolving into a hybrid creative operations specialist.

• Cross-Functional Skill Development: Gain exposure to video production pipelines, advanced MarTech, and broader customer acquisition strategies, offering a pathway into integrated marketing operations or campaign management.

• Mentorship & Best Practice Development: Opportunity to guide and mentor junior designers, establish best practices for AI creative workflows, and contribute to the evolution of the company's creative operations.

📝 Enhancement Note: The "Senior" title, combined with the performance marketing focus, suggests this role is about operationalizing creative output for business results. Growth opportunities likely involve deeper specialization in AI for marketing, broader GTM strategy understanding, or leadership within the creative operations function.

🌐 Work Environment

Office Type: This is a fully remote position, offering complete flexibility in work location.

Office Location(s): While the role is remote, the primary derived location is Sofia, Bulgaria, indicating a strong presence or operational hub in this region, potentially influencing team coordination and cultural alignment within Eastern European time zones.

Workspace Context:

• Autonomous & Flexible: The remote setup fosters an autonomous work environment where individuals manage their schedules and workspaces.

• Technology-Centric: Access to modern AI tools, design software, and collaboration platforms (like ClickUp) is fundamental to the daily workflow.

• Collaborative Digital Space: Despite the physical distance, the emphasis on collaboration means active participation in digital communication channels, virtual meetings, and shared project management tools.

Work Schedule:

The role adheres to a standard 40-hour work week. While remote, maintaining availability and responsiveness during core business hours for seamless collaboration with global teams is crucial. Flexibility is offered, but operational needs for real-time interaction and project alignment take precedence.

📝 Enhancement Note: The fully remote nature is a significant aspect of the work environment, requiring strong self-discipline and digital communication skills. While Sofia is listed, the "Remote - Bulgaria" designation suggests that candidates within Bulgaria are preferred, but the remote aspect might extend to other regions if the company has a global remote policy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, focusing on resume and portfolio alignment with AI creative skills and performance marketing experience.

• Technical Interview: Assessment of AI tool proficiency, design principles, and understanding of performance marketing creative needs. This may include a portfolio walkthrough.

• Creative Challenge/Task: A practical exercise demonstrating AI generation capabilities, creative iteration, and problem-solving skills, potentially simulating a real campaign scenario.

• Team/Cultural Fit Interview: Discussion with hiring managers and potential team members to assess collaboration style, proactivity, and alignment with CapsLock's values.

• Final Interview: May involve senior leadership to discuss strategic impact and long-term vision.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly showcase your expertise with AI image generation tools. Detail your prompt engineering techniques and how you achieve specific results.

• Demonstrate Performance Impact: For each project, articulate the campaign objective and the measurable impact of your visuals (e.g., "Increased CTR by X%," "Improved conversion rate by Y%"). Use data points and case study narratives.

• Showcase Iterative Process: Include examples of how you've iterated on designs based on feedback or performance data. This demonstrates adaptability and a data-driven approach.

• Emphasize Realism & Quality: Ensure your portfolio examples clearly highlight photorealism, attention to detail in lighting, anatomy, and composition.

• Contextualize Your Work: Briefly explain the platform or channel for which each asset was created (e.g., Facebook Ad, Instagram Story, Landing Page Hero Image).

Challenge Preparation:

• AI Tool Familiarity: Be prepared to discuss your preferred AI tools, their strengths and weaknesses, and how you stay updated on new releases and features.

• Prompt Engineering Practice: Practice crafting detailed and effective prompts to generate specific types of images (e.g., photorealistic human portraits, specific product shots in lifestyle settings).

• Performance Creative Principles: Brush up on concepts like hook design, visual storytelling for ads, and principles of conversion-focused design.

• Problem-Solving Scenarios: Anticipate questions about how you would approach a challenging creative brief or a campaign with underperforming visuals.

📝 Enhancement Note: The interview process is expected to be rigorous, focusing heavily on practical skills in AI creative generation and their direct application to performance marketing outcomes. The portfolio is critical and should be curated to specifically address the requirements of optimizing conversion rates through AI-generated visuals.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Proficiency in tools such as Figma Weave, Higgsfield, Magnific, Runway, Midjourney, Stable Diffusion, DALL-E, or similar. The ability to quickly learn and adapt to new AI tools is essential.

• Design Software: Strong command of Figma and the Adobe Creative Suite (Photoshop, Illustrator) for refining, compositing, and integrating AI-generated assets.

Analytics & Reporting:

• While not explicitly listed as a primary tool for this role, an understanding of how to interpret performance data from platforms like Facebook Ads Manager, Google Analytics, or internal reporting dashboards will be crucial for optimizing creative output. CRM & Automation:

• Project Management: Experience with ClickUp for task management, workflow tracking, and documentation is a stated requirement.

📝 Enhancement Note: The technology stack heavily emphasizes generative AI tools and traditional design software. The expectation is that the candidate is not only proficient but also a proactive explorer of new AI technologies to enhance creative production for performance marketing.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A commitment to pioneering unique solutions, especially through the adoption and creative application of AI and MarTech.

• Data-Driven Decision Making: Relying on AI-driven analytics and performance data to inform creative strategies and optimize customer acquisition models.

• Agile & Scalable Operations: Focus on building and refining internal product ecosystems that support flexible scaling and optimized operations for client success.

• Client Success Focused: A dedication to delivering powerful, data-informed customer acquisition solutions that drive tangible results for B2C clients.

• Continuous Improvement: Encouraging an inquisitive mindset that drives learning, experimentation with new tools, and proactive suggestions for enhancing quality, speed, and effectiveness.

Collaboration Style:

• Open & Global: Fostering an environment where a diverse, global team thrives on open collaboration and the exchange of new ideas.

• Cross-Functional Synergy: Working closely with marketers, copywriters, and media production to ensure creative assets are aligned with broader campaign strategies and messaging.

• Proactive Communication: Emphasizing clear communication and collaboration to ensure seamless integration and shared understanding across different functions.

📝 Enhancement Note: The company culture values innovation, data, and collaboration, particularly in the context of driving customer acquisition. For an operations role, this translates to an environment where efficiency, measurable results, and a proactive approach to leveraging new technologies like AI are highly prized.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid AI Evolution: Keeping pace with the extremely fast-moving advancements in generative AI tools and techniques, requiring continuous learning and adaptation.

• Maintaining Photorealism & Quality: Consistently achieving high levels of photorealism and visual quality across diverse creative needs while managing AI-generated artifacts and inconsistencies.

• Translating Data into Visuals: Effectively interpreting performance data and marketing briefs to translate them into compelling visual concepts that drive measurable improvements in conversion rates.

• Balancing Creativity with Efficiency: Producing high-quality, innovative creative assets rapidly within structured production workflows and tight campaign timelines.

Learning & Development Opportunities:

• AI Specialization: Deepen expertise in prompt engineering, AI model fine-tuning, and the integration of AI into advanced creative workflows.

• Performance Marketing Insights: Gain a deeper understanding of campaign analytics, A/B testing methodologies, and customer acquisition funnel optimization.

• Cross-Disciplinary Exposure: Learn about video production pipelines, MarTech stack integration, and broader GTM strategies to broaden skill sets.

• Mentorship and Best Practice Development: Opportunity to contribute to the development of internal AI creative best practices and potentially mentor junior team members.

📝 Enhancement Note: The primary challenge is staying at the forefront of AI technology while ensuring its practical application for business objectives. Growth opportunities are geared towards becoming a specialist in AI-driven creative operations with a strong understanding of marketing performance.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI to generate photorealistic human imagery for a performance marketing campaign. What are your key prompt engineering techniques?"

• "How do you approach iterating on visual creative based on A/B testing data? Can you provide an example where your creative adjustments significantly improved conversion rates?"

• "Explain how you would balance the need for rapid creative output with maintaining high visual quality and brand consistency when working with AI tools."

• "What are the most significant challenges you foresee in using AI for creative asset generation in performance marketing, and how would you mitigate them?" Company & Culture Questions:

• "What interests you about CapsLock's approach to customer acquisition and its use of AI?"

• "How do you stay updated on the latest advancements in generative AI tools and creative technologies?"

• "Describe a time you proactively identified an opportunity for process improvement in a creative workflow. How did you implement it?"

• "How do you ensure effective collaboration and communication when working remotely with cross-functional teams?" Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight AI-generated work first, followed by traditional design integration.

• Quantify Results: For each relevant project, clearly state the objective, your role, the AI tools used, and crucially, the measurable impact on campaign performance (e.g., CTR, conversion rate uplift).

• Tell a Story: For your best case studies, explain the challenge, your creative process (including iteration), and the outcome.

• Demonstrate Technical Skill: Be prepared to discuss your prompt engineering strategies, toolchain, and how you overcome common AI limitations.

• Show Adaptability: Include examples that demonstrate your ability to adapt to different brand styles and campaign objectives.

📝 Enhancement Note: Interview questions will likely probe your technical AI skills, your strategic thinking regarding performance marketing, and your ability to integrate these into a collaborative, results-oriented environment. Preparing specific examples with quantifiable results from your portfolio will be key.

📌 Application Steps

To apply for this Senior AI Creative Designer position:

• Submit your application through the provided Comeet link.

• Tailor Your Resume: Highlight your experience with AI image generation tools (mention specific platforms), performance marketing campaign involvement, and proficiency in Figma/Adobe Creative Suite. Quantify achievements wherever possible.

• Curate Your Portfolio: Ensure your portfolio prominently features AI-generated photorealistic visuals and includes case studies demonstrating their impact on conversion rates or other key performance indicators. Clearly articulate your creative process and the tools used.

• Prepare for Technical Discussion: Be ready to discuss your AI toolset, prompt engineering techniques, and how you stay current with AI advancements.

• Research CapsLock: Understand the company's mission, its focus on customer acquisition solutions, and its use of AI and MarTech. This will help tailor your responses to their specific context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.