Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Remote - Global, Central & Eastern Europe (Specifically Poland)

Job Type: Full-time

Category: Creative & Media / Art & Design / Technology

Date Posted: 2026-10-01

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive significant improvements in campaign conversion rates through the strategic creation and optimization of AI-generated visual creatives.

• Lead the integration and application of cutting-edge generative AI tools and workflows for high-fidelity visual asset production, including photorealistic human imagery and lifestyle scenes.

• Collaborate closely with performance marketers, copywriters, and media production teams to develop visually compelling assets that align with messaging, funnel logic, and client product specifications.

• Actively research, test, and implement new AI technologies and features to enhance creative output quality, speed, and effectiveness in a fast-paced environment.

• Maintain a proactive, AI-geek mindset, staying at the forefront of AI advancements and continuously seeking innovative ways to leverage AI for creative problem-solving and performance optimization.

📝 Enhancement Note: While the job title is "Senior AI Creative Designer," the core responsibilities and required experience (3-5 years total, with 1-2 years specifically in AI image generation) suggest a mid-to-senior level individual contributor role focused on execution and innovation within AI-driven creative production for performance marketing. The emphasis on improving conversion rates and working with performance data firmly places this role within a GTM (Go-To-Market) operations context, albeit on the creative execution side. The target of B2C clients and North American partners indicates a need for understanding diverse market aesthetics and performance drivers.

📈 Primary Responsibilities

• AI Visual Production: Generate high-quality, photorealistic AI-driven visuals for performance marketing campaigns across paid media channels (Facebook, Instagram, YouTube, Google) and landing pages, focusing on static ads, lifestyle imagery, and human character generation.

• Creative Iteration & Testing: Produce multiple creative variations and explore diverse visual angles, hooks, and formats to support A/B testing and campaign scaling, directly impacting conversion rate optimization (CRO).

• Performance-Informed Design: Translate campaign briefs and performance data insights into visually compelling creative directions, ensuring assets are aligned with messaging, funnel logic, and client product specifications for maximum impact.

• Quality Assurance & Realism: Ensure exceptional visual quality, realism (lighting, composition, anatomy, textures), and consistency with brand guidelines, proactively identifying and rectifying common AI artifacts and distortions.

• AI Tool & Workflow Mastery: Actively research, test, and integrate emerging AI tools and features (e.g., Figma Weave, Higgsfield, Magnific, Runway) into existing design pipelines (Figma, Adobe Creative Suite) to enhance output quality, speed, and efficiency.

• Cross-Functional Collaboration: Work closely with marketers, copywriters, media production, and video editors to ensure creative alignment, provide visual input during concept development, and prepare assets for seamless integration into video production and marketing funnels.

• Process Documentation: Clearly document all tasks, workflows, and creative outputs within ClickUp according to team standards, ensuring transparency and knowledge sharing.

📝 Enhancement Note: The responsibilities clearly highlight a dual focus on creative output and performance optimization. The expectation to "translate briefs into multiple creative directions, not just single outputs" and "support A/B testing by delivering multiple creative variants" underscores the operational aspect of this role, where creative work is directly tied to measurable campaign performance. The mention of "high-CPA verticals" as a "nice to have" suggests the company works with clients where conversion efficiency is critical.

🎓 Skills & Qualifications

Education: Formal education in Design, Fine Arts, Digital Media, or a related field is beneficial but not strictly required if equivalent practical experience is demonstrated.

Experience:

• 3-5+ years of professional experience in design, visual content creation, or creative digital marketing, with a strong emphasis on paid social, social media content, or performance marketing campaigns.

• 1-2+ years of active, hands-on experience with AI image generation platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar, specifically for producing photorealistic human imagery, lifestyle scenes, and product-focused visuals. Required Skills:

• AI Image Generation Proficiency: Demonstrated expertise in utilizing AI tools for creative visual production, including prompt engineering, image refinement, and output enhancement.

• Visual Design Acumen: Strong understanding of fundamental design principles including composition, lighting, color theory, typography, visual hierarchy, and photorealism.

• AI-Geek Mindset: Proactive engagement with AI news, emerging features, and new releases; eagerness to experiment and integrate advanced AI workflows for creative optimization.

• Design Software Proficiency: Cross-platform expertise connecting AI outputs with traditional design pipelines, including Figma and the Adobe Creative Suite.

• Performance Marketing Awareness: Understanding of core performance marketing concepts such as Click-Through Rate (CTR), effective hooks, and conversion-focused creative strategies.

• Adaptability & Iteration: Ability to quickly iterate on visual concepts based on performance data, creative feedback, and evolving campaign objectives.

• Detail Orientation: Meticulous attention to visual quality, realism, and adherence to brand guidelines.

• Proactive Problem-Solving: A self-starter mentality, capable of suggesting improvements and solutions rather than solely executing assigned tasks.

• Collaboration & Communication: Clear, concise communication skills and the ability to collaborate effectively within a cross-functional team environment.

• Portfolio: A compelling portfolio showcasing AI-generated photorealistic visuals that demonstrate high-end visual sensibility and creative quality.

• Language: Upper-intermediate English (B2) or higher.

Preferred Skills:

• Basic understanding of how static visual assets translate into video production pipelines.

• Experience producing creative assets for high Cost Per Acquisition (CPA) verticals such as home services, insurance, or finance.

• Comfort and adaptability in a fast-moving environment with potentially evolving priorities.

📝 Enhancement Note: The emphasis on "AI-Geek" and staying close to AI news, combined with the requirement for hands-on experience with specific AI tools, indicates that the company values continuous learning and adoption of new technologies within the creative operations workflow. The portfolio requirement is crucial, specifically requesting AI-generated photorealistic visuals, which directly aligns with the core function of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI-Generated Visual Showcase: A dedicated section within the portfolio featuring high-quality, photorealistic AI-generated images, including human subjects, lifestyle scenes, and product visualizations, demonstrating mastery of AI tools and creative refinement.

• Performance-Oriented Case Studies: At least 1-2 case studies detailing specific campaigns or projects where AI-generated visuals were used, highlighting the problem, the creative approach (including AI tools and techniques used), and measurable performance improvements (e.g., increased CTR, improved conversion rates).

• Cross-Tool Integration Examples: Visual examples or descriptions of how AI outputs were integrated into traditional design workflows using tools like Figma or Adobe Creative Suite, showcasing a hybrid creative process.

• Brand Consistency & Iteration: Examples demonstrating the ability to maintain brand consistency across multiple AI-generated assets and how visual concepts were iterated upon based on feedback or data.

Process Documentation:

• Workflow Design & Optimization: Ability to document and articulate custom AI-driven creative workflows, including steps for ideation, generation, refinement, quality assurance, and integration into marketing funnels.

• AI Tool Evaluation & Integration: Demonstrated process for researching, testing, and integrating new AI tools and features into existing production pipelines to enhance efficiency and output quality.

• Performance Measurement Integration: Processes for working with performance data and feedback to iterate on visual designs, ensuring a data-informed approach to creative development.

📝 Enhancement Note: The portfolio requirements are highly specific to the AI-driven nature of this role, demanding proof of practical application and measurable impact. The emphasis on case studies demonstrating performance improvements is critical for a role focused on conversion rates. Documenting AI workflows is also a key differentiator for operations-minded creative roles.

💵 Compensation & Benefits

Salary Range:

Given the "Senior" title, 3-5+ years of experience, specialized AI skills, and a fully remote global role, a competitive salary range would typically be between $70,000 - $100,000 USD annually, or the equivalent in a relevant European currency (e.g., €65,000 - €95,000 EUR). This estimate is based on industry benchmarks for senior creative roles with AI specialization in tech-forward companies, adjusted for a remote, global talent pool. The specific compensation will depend on the candidate's experience, location within the eligible remote region, and proven impact.

Benefits:

• Truly Remote Work: Full flexibility to work from any location within the designated remote region (Europe, specifically Poland mentioned in derived data).

• Generous Paid Vacations: Ample time off to ensure work-life balance and prevent burnout.

• Unlimited Sick Days: Support for employee well-being, recognizing the need for time off when unwell.

• Ongoing Learning & Development:

  • Support for continuous skill enhancement through workshops, conferences, and a Free Books program.
  • Encouragement of continuous learning to stay at the forefront of AI and creative technologies.

• Home Office Setup: Comprehensive coverage for necessary equipment and furniture to ensure an optimal and productive remote workspace.

• Physical Well-Being:

  • Medical insurance coverage.
  • An allowance for a flexible fitness program to support physical health.

• Team Engagement: Opportunities for connection and enjoyment through various "Fun Stuff" initiatives.

Working Hours:

• Standard full-time hours, estimated at 40 hours per week. While fully remote, effective time management and collaboration during core overlapping hours with team members across different time zones will be expected.

📝 Enhancement Note: Salary estimation is based on publicly available data for senior creative roles with AI specialization in the European tech market, considering the company's global reach and the demand for these niche skills. The benefits package is robust, reflecting a commitment to employee well-being and professional development, which is attractive to operations professionals who value a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing, specifically focused on B2C client acquisition solutions through Digital Marketing, IT, Design, AI-driven analytics, and MarTech.

Company Size: The provided LinkedIn data indicates a company size of 51-200 employees. This suggests a dynamic, potentially fast-growing organization where individual contributions are highly visible and impactful.

Founded: CapsLock was founded in 2020, indicating a relatively young, agile, and modern company that is likely to be at the forefront of adopting new technologies and methodologies.

Team Structure:

• Operations Focus: The company's core business revolves around customer acquisition solutions, implying a strong emphasis on performance metrics, efficiency, and data-driven decision-making across all departments.

• Cross-Functional Collaboration: The role explicitly mentions working closely with marketers, copywriters, media production, and video editors, highlighting a highly collaborative and integrated team structure where various disciplines work in tandem towards common GTM goals.

• Global & Diverse: A global team fluent in over 10 languages suggests an open, inclusive culture that values diverse perspectives and international collaboration.

Methodology:

• AI-Driven Analytics: A core component of CapsLock's offering, indicating a strong reliance on data science and AI for insights and decision-making.

• MarTech Ecosystem: Development and utilization of proprietary MarTech tools point to a sophisticated approach to marketing operations and technology stack management.

• Performance-Focused: The primary goal of customer acquisition solutions is to drive profitable outcomes, embedding a performance-oriented culture throughout the organization.

Company Website: https://www.capslock.global/

📝 Enhancement Note: The company's relatively recent founding (2020) and focus on AI and MarTech suggest a culture that is agile, innovative, and embraces cutting-edge technologies. The emphasis on customer acquisition and performance marketing means that even creative roles are deeply connected to business outcomes and operational efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" individual contributor, meaning it requires a high degree of autonomy, expertise, and the ability to mentor or guide others implicitly. It is a key role within the creative production function, directly impacting GTM performance.

Reporting Structure: While not explicitly stated, a Senior Creative Designer typically reports to a Creative Director, Head of Design, or potentially a Marketing Operations Lead, depending on the team's structure. The collaborative responsibilities suggest close interaction with marketing and production leads.

Operations Impact: The Senior AI Creative Designer has a direct and measurable impact on revenue by creating visual assets that improve conversion rates for client acquisition campaigns. This role bridges the gap between creative execution and GTM performance, making its output critical for client success and company growth.

Growth Opportunities:

• Specialization in AI & Creative Tech: Deepen expertise in cutting-edge AI tools and generative art, becoming a go-to specialist within the company and the broader industry.

• Creative Leadership: Potential to move into leadership roles such as Lead AI Creative Designer or Creative Director, managing teams and shaping creative strategy.

• Cross-Functional Skill Development: Gain deeper insights into performance marketing, media production, and data analytics through close collaboration, potentially leading to broader GTM strategy roles.

• Mentorship: Opportunities to mentor junior designers or provide guidance on AI creative techniques to other team members.

• Contribution to MarTech Development: Potential to contribute ideas or feedback on the company's proprietary MarTech stack, influencing future product development.

📝 Enhancement Note: The growth path for this role is strongly tied to the evolving landscape of AI and its application in marketing. The "Senior" title implies a capacity for leadership, whether through direct management or through technical expertise and mentorship, aligning with typical operations career progression where specialized skills lead to increased influence and responsibility.

🌐 Work Environment

Office Type: This is a fully remote position, offering significant flexibility and autonomy. The company emphasizes a "truly and fully remote environment."

Office Location(s): While the role is remote, the derived location data points to Poland as a specific region for remote work, alongside broader "Europe" and "Central & Eastern Europe." This suggests potential for localized support or community building within Poland, but the primary mode of operation is distributed.

Workspace Context:

• Home Office Support: The company provides a Home Office allowance to cover equipment and furniture, ensuring a comfortable and productive personal workspace tailored to individual needs.

• Global Collaboration: The work environment is characterized by collaboration across different time zones and cultures, requiring strong asynchronous communication skills and adaptability.

• Technology-Centric: Access to modern AI tools, design software, and project management platforms (like ClickUp) is integral to the daily work experience.

Work Schedule:

• Standard full-time, approximately 40 hours per week. While the location is flexible, successful candidates will need to manage their schedule effectively to ensure collaboration and responsiveness during core business hours relevant to their teams and clients.

📝 Enhancement Note: The fully remote nature and the provision of home office support are key attractors for operations professionals seeking flexibility. The emphasis on global collaboration suggests a need for strong asynchronous communication protocols and self-discipline.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application materials, focusing on resume, portfolio, and alignment with AI and creative requirements.

• Technical/Creative Assessment: This may involve a portfolio review session where candidates walk through their AI-generated work, discussing their process, challenges, and performance outcomes. It could also include a small creative task or a discussion of AI tool capabilities.

• Skills-Based Interview: A discussion focusing on practical application of AI tools, performance marketing understanding, design principles, and problem-solving approaches. Expect questions related to iterating on creative based on data.

• Team/Cultural Fit Interview: An opportunity to meet with potential team members (e.g., marketers, copywriters) to assess collaboration style, communication, and alignment with CapsLock's values and fast-paced, innovative culture.

• Final Interview: Likely with a hiring manager or department head to discuss role expectations, career growth, and finalize terms.

Portfolio Review Tips:

• Highlight AI Expertise: Clearly showcase AI-generated visuals, emphasizing the tools used, specific techniques for achieving photorealism, and the creative process.

• Demonstrate Performance Impact: For each relevant piece, be prepared to discuss how the visuals contributed to campaign goals (e.g., increased CTR, engagement, conversions). Quantify results whenever possible.

• Showcase Iteration & Problem-Solving: Include examples of how you iterated on designs based on feedback or performance data, and how you overcame challenges with AI generation (e.g., fixing artifacts, achieving specific lighting).

• Integrate Traditional Design Skills: Demonstrate how AI outputs are refined and integrated into professional design workflows using Figma or Adobe Creative Suite.

• Tell a Story: For case studies, structure your presentation to clearly articulate the problem, your strategic creative solution (especially the AI aspect), and the measurable results.

Challenge Preparation:

• AI Workflow Simulation: Be ready to discuss or even demonstrate how you would approach a specific creative brief using AI tools, including your thought process for prompt generation, refinement, and integration.

• Performance Marketing Scenarios: Prepare to answer questions about how you would design visuals to target specific audience segments or drive particular campaign objectives (e.g., lead generation, direct sales).

• Tool Proficiency Discussion: Be ready to discuss your experience with specific AI image generation tools and design software, including their strengths, weaknesses, and how you leverage them.

📝 Enhancement Note: The emphasis on a portfolio showcasing AI-generated work and performance impact, along with the expectation of discussing AI workflows and performance marketing principles, indicates that this interview process will thoroughly assess both creative skill and operational effectiveness. The "AI-Geek" trait will likely be probed through questions about staying current and experimenting with new tools.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Expertise required in platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar; proficiency in prompt engineering and iterative refinement.

• Design Software: Strong command of Figma and Adobe Creative Suite (Photoshop, Illustrator) for image enhancement, retouching, composition, and final asset preparation.

• Project Management: Experience with ClickUp for task management, workflow tracking, and documentation.

Analytics & Reporting:

• Performance Data Tools: Familiarity with platforms where campaign performance data (CTR, conversion rates) is tracked and analyzed, enabling data-informed creative decisions. This could include native ad platform analytics (Facebook Ads Manager, Google Ads) or broader analytics suites.

CRM & Automation:

• MarTech Integration: Understanding of how visual assets are utilized within broader marketing technology stacks and funnels, ensuring seamless integration into campaign flows.

📝 Enhancement Note: The tech stack is heavily weighted towards AI creative tools and standard design software. The mention of ClickUp is crucial for operations candidates, as it highlights the importance of structured workflow management and documentation in this role. Familiarity with performance data is essential for the optimization aspect of the role.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is delivering measurable results and directly contributing to client acquisition success through effective creative strategies.

• Innovation & AI-Forward: Embracing and actively exploring new technologies, particularly AI, to push creative boundaries and enhance operational efficiency.

• Data-Informed Decision-Making: Utilizing performance data and analytics to guide creative choices and optimize campaign outcomes.

• Efficiency & Scalability: Developing creative processes and assets that are not only high-quality but also scalable and efficient for large-scale campaigns.

• Proactiveness & Ownership: Encouraging team members to take initiative, suggest improvements, and own their contributions to team and company goals.

Collaboration Style:

• Cross-Functional Integration: A strong emphasis on seamless collaboration between creative, marketing, and production teams, ensuring alignment on campaign objectives and messaging.

• Feedback-Oriented: An environment where constructive feedback is exchanged regularly to refine creative outputs and improve processes.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings, especially concerning new AI tools and techniques.

📝 Enhancement Note: The company culture appears to be a blend of creative innovation and rigorous operational discipline, driven by performance metrics. Values like "AI-Forward" and "Data-Informed" are key for operations professionals to align with.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI image generation tools and techniques requires continuous learning and adaptation.

• Maintaining Photorealism & Quality at Scale: Consistently producing high-quality, photorealistic visuals that meet client expectations and brand standards across numerous campaign variations.

• Translating Data into Visuals: Effectively interpreting performance data and marketing briefs to create visuals that resonate with target audiences and drive desired actions.

• Balancing AI Efficiency with Creative Nuance: Leveraging AI for speed and scale while ensuring that creative output remains nuanced, compelling, and strategically aligned.

Learning & Development Opportunities:

• AI Specialization: Deep dive into advanced AI art techniques, prompt engineering, and emerging generative models.

• Performance Marketing Acumen: Develop a stronger understanding of digital advertising strategies, audience segmentation, and campaign optimization from a creative perspective.

• Cross-Disciplinary Exposure: Gain exposure to video production pipelines, copywriting strategies, and advanced analytics through close collaboration with other departments.

• Industry Trends: Access to conferences, workshops, and internal learning sessions focused on the intersection of AI, creative, and marketing.

📝 Enhancement Note: The challenges are directly related to the cutting-edge nature of the role and the fast-paced industry. The growth opportunities are framed around deepening specialized AI skills and broadening GTM understanding, which are attractive for career progression in operations and creative fields.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating a set of high-converting AI visuals for a new Facebook ad campaign. What factors would you consider, and which AI tools would you prioritize?" (Focus on process, AI tools, and performance thinking.)

• "How do you ensure consistency and quality across multiple AI-generated assets for a single campaign, and how do you handle common AI artifacts or inconsistencies?" (Focus on quality control, problem-solving, and attention to detail.)

• "Walk me through a time you used performance data to inform or change your creative direction for a visual asset. What was the outcome?" (Focus on data-driven iteration and impact.) Company & Culture Questions:

• "What are your thoughts on the current state of AI in creative production, and where do you see it heading in the next 1-2 years? How do you stay updated?" (Assesses AI-geek trait and forward-thinking.)

• "How do you approach collaboration with copywriters and performance marketers to ensure visual assets effectively support campaign messaging and goals?" (Assesses collaboration and GTM understanding.)

• "Describe a situation where you had to adapt your creative approach due to evolving project requirements or performance feedback." (Assesses adaptability and proactive mindset.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly state the objective, your AI-driven creative solution, the specific tools and techniques used, and the measurable results.

• Highlight AI Techniques: Be prepared to explain how you achieved specific visual effects or realism using AI, not just that you used AI. Discuss prompt strategies, model choices, and refinement processes.

• Quantify Impact: Whenever possible, use metrics (e.g., % increase in CTR, conversion rate uplift, engagement metrics) to demonstrate the ROI of your creative work.

• Showcase Iteration: Include examples where you demonstrated different creative directions or refined visuals based on feedback, showing your iterative process.

• Demonstrate Tool Integration: Visually or verbally explain how AI outputs were integrated into traditional design workflows (Figma/Adobe).

📝 Enhancement Note: Interview questions will likely probe the candidate's understanding of AI's practical application in performance marketing, their ability to iterate based on data, and their proactive approach to creative problem-solving. The portfolio presentation is a critical component for demonstrating these skills.

📌 Application Steps

To apply for this Senior AI Creative Designer position:

• Submit your application through the Comeet application portal linked above.

• Curate Your Portfolio: Ensure your portfolio prominently features AI-generated photorealistic visuals and includes at least one detailed case study demonstrating how your creative work improved campaign performance.

• Tailor Your Resume: Highlight your experience with AI image generation tools, performance marketing campaigns, and design software, using keywords such as "AI image generation," "performance marketing," "Figma," "Adobe Creative Suite," and "conversion rate optimization."

• Prepare Your Presentation: Practice walking through your portfolio, focusing on explaining your AI creative process, the impact of your visuals on campaign metrics, and your problem-solving approach. Be ready to discuss your experience with AI tools and your "AI-geek" mindset.

• Research CapsLock: Familiarize yourself with CapsLock's approach to customer acquisition, their MarTech focus, and their company values to demonstrate cultural fit and understanding of their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.