SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

Company: EWOR GmbH

Location: Geneva, Switzerland (Remote)

Job Type: FULL_TIME

Category: UI/UX & Brand Design Operations

Date Posted: 2026-09-25

Experience Level: Mid-Senior (5-10 years estimated)

Remote Status: 100% Remote

🚀 Role Summary

• Lead and execute 0-to-1 initiatives within cutting-edge SaaS domains, translating strategic vision into actionable execution roadmaps.

• Architect scalable solutions and drive critical milestones from prototype to production to position new departments for rapid growth and potential spin-offs.

• Drive rapid implementation and market validation, focusing on fast execution and strong traction without corporate bureaucracy.

• Collaborate directly with the department founder and an elite team of engineers, researchers, and commercial leaders in a high-growth environment.

📝 Enhancement Note: This role is framed as an "operator and builder" within a new department, emphasizing a "0-to-1" approach. This suggests a need for individuals with strong product strategy, execution, and system architecture skills, rather than a purely design-focused role. The emphasis on autonomy, rapid execution, and potential spin-offs indicates a lean, entrepreneurial operational environment.

📈 Primary Responsibilities

• Spearhead the design and development of user interfaces (UI) and user experiences (UX) for new SaaS initiatives, ensuring intuitive and engaging product flows.

• Develop and implement comprehensive brand identity systems, including visual guidelines, tone of voice, and marketing collateral, for nascent product lines.

• Translate high-level strategic objectives into concrete, phased execution roadmaps, defining key milestones and deliverables for rapid prototyping and production deployment.

• Architect scalable and robust technical solutions that support future growth and potential spin-off opportunities, ensuring long-term viability.

• Drive critical project milestones from concept inception through to market validation and traction, prioritizing speed and effectiveness.

• Collaborate closely with engineering, research, and commercial teams to ensure cohesive product development and go-to-market strategies.

• Champion a data-driven approach to design and strategy, using feedback and analytics to iterate and optimize product offerings.

• Take extreme end-to-end ownership of assigned initiatives, demonstrating a high-agency builder mindset and a commitment to successful outcomes.

📝 Enhancement Note: While the title specifies UI/UX & Brand Designer, the responsibilities lean heavily into product strategy, execution, and system architecture within a "0-to-1" context. The role requires not just design skills but also a strong operational and strategic mindset to translate vision into tangible, scalable products.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field would be advantageous. Equivalent practical experience demonstrating mastery in UI/UX and Brand Design is also highly valued.

Experience: 5-10 years of professional experience in UI/UX design and brand development, with a significant portion dedicated to SaaS products and/or early-stage (0-to-1) initiatives. Proven experience in translating strategic vision into tangible product roadmaps and executing complex projects from inception to launch.

Required Skills:

• UI/UX Design: Expertise in user-centered design principles, wireframing, prototyping, and user flow mapping for complex SaaS applications.

• Brand Design: Strong ability to develop and implement cohesive brand identities, visual systems, and style guides.

• SaaS Product Development: Deep understanding of the SaaS product lifecycle, common architectures, and user needs within this space.

• Product Strategy & Roadmapping: Proven ability to translate business objectives into actionable design and development plans.

• Prototyping Tools: Proficiency with industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, InVision).

• Execution & Ownership: Demonstrated high-agency builder mindset with a track record of taking extreme end-to-end ownership of projects.

• Communication: Excellent verbal and written communication skills in English for effective collaboration and stakeholder management.

• Strategic Planning: Ability to contribute to and execute high-level strategic initiatives.

Preferred Skills:

• Experience in leading design for "0-to-1" initiatives or startups.

• Familiarity with agile development methodologies.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to inform design decisions.

• Experience in user research and usability testing.

• Portfolio showcasing successful SaaS UI/UX and brand design projects.

📝 Enhancement Note: The "Requirements" section heavily emphasizes a "builder mindset" and "high-agency" with "extreme end-to-end ownership." This suggests that while design skills are crucial, the company prioritizes candidates who can operate autonomously, drive initiatives forward, and take responsibility for outcomes, akin to a product manager or founder with a design specialization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• SaaS UI/UX Case Studies: Detailed examples of designing complex SaaS applications, showcasing user flow, wireframes, interactive prototypes, and final UI designs. Highlight the problem statement, your design process, and the impact of your solutions.

• Brand Identity Development: Examples of creating comprehensive brand systems for new ventures or product lines, including logo design, color palettes, typography, brand guidelines, and application across various touchpoints.

• 0-to-1 Initiative Examples: Projects demonstrating your ability to take an idea from concept to execution, including strategic planning, rapid prototyping, and iterative development. Focus on how you translated vision into a tangible product.

• Scalable Solution Architecture: Visualizations or descriptions of how you approached designing systems for scalability and future growth, particularly in a SaaS context.

• Impact Metrics: Quantifiable results demonstrating the success of your design and brand initiatives (e.g., increased user engagement, conversion rates, brand recognition, successful product launches).

Process Documentation:

• Workflow Design & Optimization: Showcase your ability to map out and optimize user journeys and internal operational workflows related to design and product development.

• Implementation & Automation: Provide examples of how you implemented design systems or brand guidelines efficiently, and any instances where you leveraged tools or processes for automation.

• Measurement & Analysis: Demonstrate how you measure the success of your design and branding efforts, including the use of analytics, user feedback, and performance metrics.

📝 Enhancement Note: Given the "0-to-1" and "builder" nature of the role, the portfolio is expected to demonstrate not just design execution but also strategic thinking, problem-solving, and the ability to drive initiatives from inception to near-production. The emphasis is on the process and impact, not just the final visual output.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), the emphasis on high-growth environments, and the "competitive compensation & upside" mentioned, a competitive salary range for a 100% remote SaaS UI/UX & Brand Designer in Europe/Americas would typically fall between €70,000 - €100,000 per annum. This estimate is derived from industry benchmarks for senior design roles in tech companies operating remotely across Europe and North America, considering the company's backing by serial entrepreneurs which suggests a capacity for strong compensation.

Benefits:

• Competitive Compensation: Attractive base salary reflecting the candidate's experience and the strategic importance of the role.

• Equity Upside: Significant stock options or equity grants, providing a direct stake in the success of the new initiatives and potential spin-offs.

• High-Growth Environment: Opportunity to work in a fast-paced, dynamic setting focused on rapid market validation and scalable traction.

• Maximum Ownership & Autonomy: Complete freedom to architect systems, drive strategy, and build without bureaucratic hurdles.

• Elite Team Collaboration: Direct reporting to the department founder and collaboration with world-class professionals.

• Remote Work Flexibility: 100% remote position, allowing for work from anywhere within eligible regions (Europe/Americas).

Working Hours: Approximately 40 hours per week, with flexibility expected due to the nature of building new initiatives from the ground up. Focus on execution and results rather than strict adherence to office hours.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for senior remote design roles in SaaS companies in Europe and North America, factoring in the company's profile and stated benefits. Actual compensation may vary.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the technology sector, specifically focusing on launching and scaling cutting-edge initiatives in domains like SaaS. The backing by serial entrepreneurs suggests an environment geared towards innovation, rapid growth, and disruptive ventures.

Company Size: EWOR GmbH appears to be a venture studio or a company launching new initiatives, likely operating with lean, agile teams. The "new department" suggests it's a growing entity within a larger structure or a startup itself. The emphasis on "elite team" and "maximum ownership" points towards a culture that values high performers and independent contributors.

Founded: The company's strength lies in its leadership and backing by successful serial entrepreneurs (Paul Müller of Adjust and Petter Made of SumUp), indicating a foundation built on proven entrepreneurial success and a deep understanding of building high-impact technology ventures.

Team Structure:

• Department Founder: Direct reporting line to the founder of the new department, who is an experienced entrepreneur.

• Cross-Functional Collaboration: Close collaboration with a world-class team comprising engineers, researchers, and commercial leaders.

• Lean & Agile: The structure is designed for speed and efficiency, minimizing corporate red tape and approval layers, favoring good ideas and fast execution.

Methodology:

• 0-to-1 Focus: Emphasis on building new initiatives from scratch, achieving market validation and scalable traction rapidly.

• Data-Driven Iteration: Using market feedback and data to inform product development and strategic decisions.

• Execution-Oriented: Prioritizing tangible results and fast execution over extensive planning or presentations.

Company Website: https://ewor.com/ (Inferred from domain_derived: ewor.com)

📝 Enhancement Note: The company culture is described as highly entrepreneurial, fast-paced, and results-driven, with a strong emphasis on autonomy and direct impact. This is a key differentiator from traditional corporate environments and will appeal to candidates seeking to build and innovate.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level, focusing on "0-to-1" initiatives. It requires a "high-agency builder mindset" and "extreme end-to-end ownership." This indicates a role that is more than just a designer; it's a strategic contributor responsible for shaping and executing new ventures. The potential for a spin-off suggests career paths leading to leadership roles in newly formed entities.

Reporting Structure: You will report directly to the founder of the new department, indicating a close working relationship with leadership and direct influence on strategic decisions. The team is described as "elite," suggesting a collaborative but high-performing environment.

Operations Impact: The operations impact is significant, as this role is instrumental in translating strategic vision into concrete, scalable SaaS products. Success in this position directly contributes to market validation, traction, and the potential for significant business growth, including the formation of independent, institutionally backed ventures.

Growth Opportunities:

• Leadership in New Ventures: The potential for a spin-off offers a direct path to leadership roles (e.g., Head of Product, Design Lead, or even co-founder) within a new, independent company.

• Skill Development in Entrepreneurship: Gaining hands-on experience in building technology ventures from the ground up, including strategic planning, execution, and market validation.

• Specialization in "0-to-1" Product Development: Deepening expertise in launching novel products and scaling them rapidly within a lean, agile framework.

• Mentorship from Serial Entrepreneurs: Direct interaction and learning from highly experienced founders with proven track records in building successful tech companies.

📝 Enhancement Note: The growth trajectory is highly entrepreneurial. Success can lead to significant leadership opportunities within new ventures, offering a faster path to senior roles and equity compared to traditional corporate structures.

🌐 Work Environment

Office Type: This is a 100% remote position, eliminating the need for a physical office. The company is based in Geneva, Switzerland, but the role is designed for remote work across Europe and the Americas.

Office Location(s): While the company headquarters may be in Geneva, Switzerland, the role is fully remote, with the primary requirement being that candidates are based in Europe or the Americas.

Workspace Context:

• Autonomy and Flexibility: Work from your preferred location, with the freedom to structure your workday around productivity and execution.

• Digital Collaboration: Reliance on digital tools for communication, collaboration, and project management with a globally distributed team.

• High-Performance Culture: The environment is geared towards high achievers who thrive on ownership and rapid progress.

Work Schedule: Standard full-time hours (estimated 40 hours/week) are expected, but the remote nature and "0-to-1" focus suggest a degree of flexibility. The emphasis is on achieving milestones and driving results, which may require adapting working hours to project needs and team collaboration across different time zones.

📝 Enhancement Note: The remote nature is a key feature, requiring strong self-discipline and communication skills. The environment is more akin to a startup or a venture studio's internal team than a traditional office setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess alignment with the "builder mindset" and design expertise.

• Portfolio Deep Dive: A session focused on reviewing your portfolio, with an emphasis on understanding your process, strategic thinking, and impact on "0-to-1" initiatives or SaaS products. Be prepared to discuss your approach to problem-solving and execution.

• Founder/Department Head Interview: Discussion with the department founder to assess cultural fit, strategic alignment, and your ability to take extreme ownership. Expect questions about your entrepreneurial drive and experience in high-growth environments.

• Skills Assessment/Case Study: Potentially a practical exercise or case study to evaluate your UI/UX and brand design skills in the context of a new SaaS initiative. This might involve rapid prototyping or strategic concept development.

• Final Round: Discussions to finalize terms, discuss equity, and confirm mutual fit.

Portfolio Review Tips:

• Highlight 0-to-1 Experience: Emphasize projects where you were involved in building something new from the ground up. Showcase your role in strategy, execution, and iteration.

• Demonstrate Strategic Thinking: For each project, explain the "why" behind your design decisions, linking them to business objectives and user needs.

• Quantify Impact: Use metrics and data to demonstrate the success of your work. If direct metrics are unavailable, articulate the intended impact and how you would measure it.

• Showcase Brand & UI/UX Integration: Present how your brand strategy and UI/UX design work together cohesively to create a compelling product experience.

• Articulate Ownership: Be prepared to discuss your level of responsibility and how you managed end-to-end ownership of projects.

Challenge Preparation:

• SaaS Problem-Solving: Familiarize yourself with common challenges in SaaS product design and early-stage development.

• Brand Strategy for New Ventures: Think about how you would approach building a brand identity for a new, innovative technology product.

• Rapid Prototyping: Be ready to quickly sketch out ideas or create low-fidelity prototypes to communicate concepts.

• Entrepreneurial Mindset: Prepare to discuss your motivations for working in a "0-to-1" environment and your approach to high-risk, high-reward projects.

📝 Enhancement Note: The interview process is likely to be rigorous and focused on assessing not just design talent but also entrepreneurial drive, strategic thinking, and the capacity for end-to-end ownership in a fast-paced, remote environment.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, After Effects), InVision, Axure RP.

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Workspace (Docs, Sheets, Slides).

• Project Management: Asana, Trello, Jira, Monday.com.

Analytics & Reporting:

• Product Analytics: Google Analytics, Mixpanel, Amplitude, Hotjar.

• User Feedback: SurveyMonkey, Typeform, UserTesting.com.

CRM & Automation:

• While not directly a design tool, familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms can provide valuable context for SaaS product integration and user journey mapping.

• Version Control (for design systems): Familiarity with tools like Abstract or Git for managing design system components could be beneficial.

📝 Enhancement Note: Proficiency in modern design and prototyping tools is essential. Familiarity with analytics and collaboration platforms is also critical for a remote, data-driven role focused on execution.

👥 Team Culture & Values

Operations Values:

• Ownership & Agency: A strong belief in individual responsibility and the drive to take initiative and see projects through to completion.

• Execution & Speed: Prioritizing fast, effective implementation and achieving tangible results over bureaucratic processes.

• Innovation & Entrepreneurship: A passion for building new things, disrupting markets, and creating category-defining ventures.

• Collaboration & Elite Team: Valuing close teamwork with high-caliber professionals, fostering a culture of mutual respect and shared ambition.

• Data-Driven Decision Making: Utilizing data and feedback to inform strategic choices and optimize product development.

Collaboration Style:

• Direct & Transparent: Communication is likely to be open, direct, and focused on problem-solving and progress.

• Cross-Functional Integration: Seamless collaboration between design, engineering, research, and commercial teams to ensure a unified approach.

• Agile & Iterative: Embracing flexibility and continuous improvement, with a willingness to adapt based on feedback and market dynamics.

• Remote-First Mindset: Proficient in leveraging digital tools and asynchronous communication to maintain strong team cohesion and productivity.

📝 Enhancement Note: The culture is likely to be demanding, fast-paced, and highly rewarding for individuals who thrive in entrepreneurial settings and value autonomy and impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Navigating the inherent uncertainties and complexities of launching new initiatives ("0-to-1") with limited initial resources.

• Rapid Iteration & Market Validation: The pressure to quickly develop, test, and iterate on product concepts to achieve market fit.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective communication in a fully remote environment across potentially diverse time zones.

• Balancing Design Excellence with Speed: Ensuring high-quality design outputs while meeting aggressive timelines for rapid execution.

• Defining Scalable Architectures: Designing systems that can accommodate significant future growth and potential spin-offs from the outset.

Learning & Development Opportunities:

• Entrepreneurial Skill Development: Gaining invaluable experience in launching and scaling technology ventures, akin to an entrepreneur.

• Strategic Product Leadership: Deepening expertise in product strategy, roadmap development, and market validation for innovative SaaS products.

• Exposure to Venture Building: Understanding the process of building, funding, and potentially spinning out new companies.

• Networking with Industry Leaders: Building connections with serial entrepreneurs and a world-class team of professionals.

• Mastery of Remote Workflows: Enhancing skills in asynchronous communication, digital collaboration, and self-management in a remote setting.

📝 Enhancement Note: The challenges presented are intrinsic to "0-to-1" environments and are framed as opportunities for significant personal and professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a '0-to-1' initiative. What were the biggest challenges, and how did you overcome them?" (Focus on your process, ownership, and outcomes.)

• "How would you approach building a brand identity and initial UI/UX for a completely new SaaS product in [mention a hypothetical domain]?" (Demonstrate your strategic thinking and design process.)

• "Given our focus on rapid execution and maximum ownership, how do you ensure design quality is maintained without slowing down development?" (Highlight your understanding of balancing speed and quality.)

• "How do you translate high-level strategic vision into concrete execution roadmaps for design and product development?" (Showcase your planning and execution skills.) Company & Culture Questions:

• "What attracts you to EWOR GmbH and our approach to building new ventures?" (Research the company's backing and philosophy.)

• "How do you thrive in a high-growth, autonomous environment with minimal red tape?" (Discuss your self-motivation and proactive nature.)

• "Describe your ideal collaboration style with engineers and commercial leaders." (Emphasize cross-functional synergy and clear communication.) Portfolio Presentation Strategy:

• Narrative Structure: For each case study, tell a compelling story: the problem, your approach, the solution, and the measurable impact.

• Focus on Process & Strategy: Don't just show final designs; explain your thought process, the trade-offs you made, and how your decisions aligned with strategic goals.

• Highlight Ownership: Clearly articulate your specific contributions and the extent of your end-to-end responsibility.

• Quantify Results: Use numbers and data whenever possible to demonstrate the value you delivered. If direct metrics are unavailable, explain the expected impact and how it would be measured.

• Prepare for Q&A: Anticipate questions about your design choices, challenges faced, and how you'd adapt to EWOR's fast-paced environment.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of design expertise, strategic thinking, entrepreneurial drive, and the ability to execute autonomously in a remote setting.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH Teamtailor portal.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest SaaS UI/UX and Brand Design projects, especially those involving "0-to-1" initiatives or early-stage product development. Ensure case studies clearly articulate your strategic approach, execution process, and quantifiable impact.

• Resume Optimization: Tailor your resume to highlight keywords such as "SaaS," "UI/UX Design," "Brand Strategy," "0-to-1," "Product Strategy," "Execution," "Ownership," and "Remote." Emphasize achievements and responsibilities that align with the role's requirements for autonomy and builder mindset.

• Interview Preparation: Practice articulating your design process, strategic thinking, and ownership capabilities. Prepare specific examples for behavioral questions related to fast execution, problem-solving, and collaboration in a remote, entrepreneurial setting.

• Company Research: Thoroughly research EWOR GmbH, its founders, and their previous ventures. Understand their philosophy of building high-impact technology companies and prepare to discuss how your values and working style align with their culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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