SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

Company: EWOR GmbH

Location: Madrid, Community of Madrid, Spain

Job Type: FULL_TIME

Category: Revenue Operations / GTM Operations (Focus on Product Growth & Strategy)

Date Posted: 2026-09-04

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Drive 0-to-1 product initiatives within cutting-edge SaaS domains, focusing on UI/UX and Brand Design to establish market presence.

• Translate high-level strategic vision into actionable execution roadmaps, overseeing rapid implementation from prototype to production.

• Architect scalable solutions and manage critical milestones to position new departments for aggressive growth and potential spin-offs.

• Collaborate directly with a department founder and an elite team of engineers, researchers, and commercial leaders in a high-growth, results-oriented environment.

📝 Enhancement Note: While the title is "SaaS UI/UX & Brand Designer," the core responsibilities and company context (backed by serial entrepreneurs, focus on 0-to-1 initiatives, "operators and builders," "maximum ownership," "high-growth environment," "scalable solutions," and "spin-off potential") strongly indicate a role deeply embedded within GTM and Product Operations. This is not a pure design role but one that leverages design skills to build and scale new ventures from the ground up, requiring strategic thinking, execution ownership, and a deep understanding of product development lifecycles and market validation. The "m/f/d" (male/female/diverse) is a German legal requirement for job postings.

📈 Primary Responsibilities

• Lead the design strategy and execution for new SaaS initiatives, ensuring a cohesive and compelling user experience and brand identity from inception.

• Develop and iterate on user interfaces (UI) and user experiences (UX) for new products, translating user needs and business goals into intuitive and engaging designs.

• Establish and maintain brand guidelines, visual assets, and overall brand narrative for new ventures, ensuring consistency across all touchpoints.

• Collaborate closely with product managers, engineers, and marketing teams to define product requirements, design specifications, and user flows.

• Create detailed wireframes, mockups, and interactive prototypes to effectively communicate design concepts and gather feedback.

• Conduct user research, usability testing, and market analysis to inform design decisions and optimize the user journey.

• Drive the rapid implementation of designs from prototype to production-ready assets, working closely with development teams to ensure accurate execution.

• Contribute to the strategic planning of new initiatives by providing design-centric insights on market opportunities, competitive landscape, and user adoption strategies.

• Manage design projects from concept to completion, ensuring timely delivery of high-quality assets within aggressive timelines.

📝 Enhancement Note: The core responsibilities are framed around "leading and executing core 0-to-1 initiatives" and "translating high-level strategic vision into concrete execution roadmaps." This implies a proactive, ownership-driven role that goes beyond traditional design tasks to encompass strategic product development and go-to-market considerations. The emphasis on "rapid implementation from prototype to production" and "architecting scalable solutions" highlights the operations-critical nature of this role in building a new venture.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in UI/UX and Brand Design, with a significant portion focused on digital products, particularly within the SaaS or technology sector. Proven experience in a "builder" or "operator" role, demonstrating an ability to take ownership and drive initiatives from conception to launch.

Required Skills:

• UI/UX Design Expertise: Mastery of user-centered design principles, wireframing, prototyping, and usability testing. Proficiency with industry-standard design tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Brand Design Acumen: Strong understanding of brand strategy, visual identity development, and brand storytelling. Ability to create compelling brand assets and guidelines.

• SaaS Product Knowledge: Deep understanding of SaaS business models, user acquisition, retention strategies, and common UI/UX patterns in the SaaS landscape.

• Strategic Vision Translation: Ability to interpret high-level business objectives and translate them into concrete design solutions and execution roadmaps.

• Prototyping & Iteration: Proven ability to create interactive prototypes to test concepts and iterate rapidly based on feedback.

• Builder Mindset & High Agency: Demonstrated initiative, proactivity, and a strong drive to take end-to-end ownership of projects and initiatives.

• English Communication: Excellent verbal and written communication skills for effective collaboration and stakeholder management.

• Remote Collaboration Tools: Proficiency in using collaboration platforms (e.g., Slack, Zoom, Notion) for remote teamwork.

Preferred Skills:

• Experience in early-stage startups or 0-to-1 product development environments.

• Familiarity with agile development methodologies.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript).

• Experience in market validation and go-to-market strategy formulation.

• Knowledge of data analytics tools for understanding user behavior.

📝 Enhancement Note: The "Requirements" section emphasizes a "high-agency builder mindset" and "extreme end-to-end ownership," which are critical for operations roles focused on new venture creation. The "5-10 years" experience level is inferred from the "0-to-1" nature of the initiatives and the expectation of leading and architecting. The requirement for the candidate to be based in "Europe or the Americas" is a key geographical constraint for this remote role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: A curated selection of 2-3 in-depth case studies showcasing your process from problem identification to solution implementation for SaaS products.

• 0-to-1 Initiative Examples: Demonstrations of your involvement in launching new products or features from scratch, highlighting your role in strategy, design, and initial execution.

• UI/UX Design Work: Examples of user interfaces, user flows, and interaction designs that solve complex user problems and drive business objectives.

• Brand Identity Development: Showcase of brand identity systems you've created, including logos, color palettes, typography, and brand guidelines, with context on their strategic purpose.

• Prototyping & Iteration: Evidence of your prototyping skills, demonstrating how you tested and iterated on designs to achieve desired outcomes.

• Impact & Metrics: Quantifiable results where possible, detailing how your design contributions led to improvements in user engagement, conversion rates, brand recognition, or other key performance indicators.

Process Documentation:

• Design Thinking Methodology: Clearly articulate your approach to understanding user needs, ideating solutions, prototyping, and testing.

• Workflow Design: Examples of how you've mapped out user journeys and designed efficient workflows within digital products.

• Cross-functional Collaboration: Illustrate how you've worked with engineering, product, and marketing teams to bring designs to life, detailing your communication and feedback loops.

• Brand Implementation Strategy: How you ensure brand consistency across various platforms and touchpoints, especially in a rapidly evolving startup environment.

📝 Enhancement Note: For a role focused on "0-to-1" initiatives and "architecting scalable solutions," a portfolio that demonstrates not just design execution but also strategic thinking, process ownership, and the ability to drive tangible business impact is paramount. The emphasis is on showcasing the entire journey of a product or brand initiative, not just the final visual output.

💵 Compensation & Benefits

Salary Range: Given the company's backing by serial entrepreneurs, focus on high-growth, and the emphasis on "competitive compensation & upside," a salary range for a mid-senior level (5-10 years experience) UI/UX & Brand Designer in a 100% remote role, based in Europe or the Americas, would typically fall between €70,000 - €100,000 annually.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and impact.

• Equity Upside: Significant stock options or equity grants, reflecting the entrepreneurial nature of the role and the potential for company growth and spin-offs.

• 100% Remote Work: Full flexibility to work from anywhere within Europe or the Americas, fostering work-life balance and autonomy.

• Maximum Ownership: Autonomy to architect systems and drive strategy without corporate bureaucracy, offering a unique opportunity for impact.

• Elite Team Collaboration: Direct collaboration with experienced founders and a world-class team, providing unparalleled learning and mentorship opportunities.

• High-Growth Environment: Focus on rapid execution and market validation, offering a dynamic and challenging work experience.

Working Hours: Approximately 40 hours per week, with flexibility to adapt to project needs and achieve rapid execution in a fast-paced startup environment. The emphasis is on output and results rather than strict adherence to hours.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for experienced UI/UX and Brand Designers in remote roles across Europe and the Americas, adjusted upwards due to the company's strong backing, entrepreneurial focus, and the significant equity upside offered. The benefits highlight the unique selling points of the role: ownership, elite team, and growth potential, which are crucial for attracting top talent in competitive operations and product development roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / SaaS / Venture Building. EWOR GmbH is positioned as a venture builder, creating and scaling new technology initiatives, with a current focus on cutting-edge domains like SaaS. This means the environment is dynamic, innovative, and focused on rapid product development and market penetration.

Company Size: EWOR GmbH appears to be a startup or venture studio, likely small to medium-sized, with a focus on building new ventures. The description emphasizes a lean, agile structure ("no corporate red tape," "fast execution"). This size implies a flat hierarchy and direct impact opportunities.

Founded: The company is backed and led by serial entrepreneurs (Paul Müller, Petter Made), indicating a strong foundation in building successful tech ventures. The exact founding date of EWOR GmbH as a venture builder is not specified, but the focus is on launching "cutting-edge new initiatives" and "new department" operations.

Team Structure:

• Departmental Focus: The role is within a newly formed department focused on "0-to-1 initiatives." This department is led by a "department founder."

• Elite Collaboration: You will report directly to the department founder and collaborate with a "world-class team of engineers, researchers, and commercial leaders." This suggests a highly skilled, cross-functional team working on ambitious projects.

• Lean Operations: The culture is explicitly against "PowerPoint presentations" and "7 layers of approval," favoring "good ideas and fast execution." This points to a culture of direct communication, rapid decision-making, and a bias for action.

Methodology:

• 0-to-1 Initiative Execution: The primary methodology is focused on building new ventures from scratch, validating market fit, and achieving scalable traction rapidly.

• Agile & Iterative: The emphasis on "rapid implementation from prototype to production" and "fast execution" implies an agile and iterative approach to product development and design.

• Data-Driven Validation: While not explicitly stated, the goal of "strong market validation and scalable traction" suggests that data analysis and user feedback will be critical in informing decisions and iterating on designs and strategies.

Company Website: https://ewor.com/ (Inferred from domain_derived, though the job posting links to teamtailor.com)

📝 Enhancement Note: The company's ethos is clearly entrepreneurial and execution-focused. For operations professionals, this means an environment that values initiative, speed, and tangible results over process for process's sake. The "0-to-1" context is critical for understanding the pace and expectations.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for mid-to-senior level designers to step into a highly impactful, entrepreneurial position. It's a "builder" role with substantial ownership, akin to a founding team member for new ventures. The focus is on shaping products and brands from their earliest stages, offering a unique path for career acceleration beyond traditional design roles.

Reporting Structure: You will report directly to the department founder, providing a direct line of communication and mentorship from an experienced entrepreneur. This close collaboration allows for high visibility and immediate feedback.

Operations Impact: The impact of this role is direct and substantial. You will be instrumental in defining the user experience and brand identity of new SaaS initiatives, directly influencing their market reception, user adoption, and potential for future growth and spin-offs. Your design decisions will be foundational to the success of these ventures.

Growth Opportunities:

• Venture Building Expertise: Gain unparalleled experience in building and scaling new technology ventures from the ground up, a highly valuable skill set in the startup and venture capital ecosystem.

• Leadership & Strategy: Develop leadership skills by taking ownership of critical initiatives and contributing to strategic decision-making, potentially leading to future product or design leadership roles.

• Entrepreneurial Skill Development: Work alongside experienced founders, learning firsthand about entrepreneurship, venture strategy, fundraising, and rapid market validation.

• Equity & Upside: The potential for significant equity upside offers substantial financial growth tied to the success of the ventures you help build.

• Specialization: Deepen expertise in SaaS UI/UX and Brand Design within a high-growth, innovative context, building a strong reputation in a sought-after field.

📝 Enhancement Note: This role is positioned as a high-impact, high-ownership opportunity. The "growth" here is less about climbing a traditional corporate ladder and more about gaining entrepreneurial experience, building successful ventures, and potentially reaping significant financial rewards through equity.

🌐 Work Environment

Office Type: 100% Remote. This role offers complete geographical flexibility, allowing you to work from anywhere within Europe or the Americas.

Office Location(s): No fixed office location. The company operates remotely, with a mandate for employees to be based in Europe or the Americas. This allows for time zone alignment within these regions for effective collaboration.

Workspace Context:

• Autonomous Work: You will be expected to manage your own workspace and schedule to maximize productivity and deliver results independently.

• Digital Collaboration Tools: The environment relies heavily on digital collaboration tools for communication, project management, and design asset sharing.

• Cross-functional Interaction: While remote, the emphasis on an "elite team" suggests frequent interaction with other team members (engineers, researchers, commercial leaders) through virtual channels.

• Fast-Paced & Agile: The workspace is characterized by a high-speed, agile methodology, requiring adaptability and quick responses to evolving project needs.

Work Schedule: Approximately 40 hours per week, but with a strong emphasis on output and achieving goals rather than strict time tracking. This allows for flexibility in structuring your workday to align with personal productivity patterns and team collaboration needs, as long as critical milestones are met.

📝 Enhancement Note: The remote nature is a key feature, but the "Europe or the Americas" constraint suggests a need for at least partial overlap with European time zones, given the company's German origin and founders' European presence. The focus on autonomy and results is critical for understanding the expected work style.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with the role's requirements, particularly your UI/UX, brand design, and 0-to-1 initiative experience.

• Portfolio Deep Dive: A session with the department founder or a senior team member to walk through your portfolio, focusing on your process, strategic thinking, and impact on previous projects. Be prepared to discuss your design decisions, how you handled challenges, and the results you achieved.

• Skills Assessment/Case Study: You may be asked to complete a small design challenge or discuss a hypothetical scenario related to building a new SaaS product's UI/UX and brand identity. This will assess your problem-solving skills, design approach, and ability to think strategically.

• Cultural Fit & Motivation: Discussions to understand your "builder mindset," high-agency approach, motivation for joining a venture-building environment, and how you collaborate within a remote, fast-paced team.

• Final Interview: Potentially with other key stakeholders or founders to discuss the role's strategic importance and long-term vision.

Portfolio Review Tips:

• Focus on Process & Impact: Don't just show final designs. Explain your thought process, the problems you were solving, the constraints you faced, and the measurable outcomes of your work.

• Highlight 0-to-1 Experience: Explicitly showcase any projects where you were involved in building something from scratch. Emphasize your ownership and contribution to strategy and early execution.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the impact of your design work (e.g., increased conversion rates, user engagement improvements, brand recognition metrics).

• Tailor to SaaS: Ensure your examples are relevant to SaaS products and demonstrate an understanding of the SaaS user experience and business models.

• Brand Strategy Integration: Clearly articulate how your brand design work supports overarching business and product strategies.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant and impactful projects.

Challenge Preparation:

• Understand the 0-to-1 Context: Think about the challenges of launching a new product with limited resources and market validation.

• Strategic Design Thinking: Be ready to discuss how design can drive business strategy, user acquisition, and market differentiation.

• Brand Foundation: Consider how you would establish a strong brand identity for a new, innovative SaaS product.

• Rapid Iteration: Prepare to discuss how you would approach design in a fast-paced, iterative environment where quick feedback and adjustments are crucial.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to operate autonomously, think strategically, and demonstrate tangible results, especially in the context of building new ventures. The portfolio is the primary tool for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Expertise in industry-standard tools such as Figma (highly probable due to collaborative and prototyping features), Sketch, Adobe Creative Suite (Photoshop, Illustrator, After Effects for motion graphics/branding).

• Collaboration & Project Management: Proficiency with tools like Notion (used by the company for documentation and project management), Slack (for real-time communication), Zoom (for video conferencing and meetings).

• User Research & Testing Platforms: Familiarity with tools for usability testing and user feedback collection (e.g., UserTesting.com, Maze, Lookback).

Analytics & Reporting:

• Product Analytics: Basic understanding of tools like Google Analytics, Mixpanel, or Amplitude to interpret user behavior and inform design decisions.

• Data Visualization: Ability to interpret data presented in dashboards, potentially created with tools like Tableau or Looker, to understand performance metrics.

CRM & Automation:

• While not a primary focus for this designer role, familiarity with how design integrates with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms might be beneficial for understanding the broader GTM context.

📝 Enhancement Note: The technology stack will heavily lean towards design and collaboration tools. Given the company's use of Teamtailor and Notion, and the general trend in SaaS design, Figma is a highly likely primary tool. An understanding of analytics tools is beneficial for a data-informed design approach, aligning with operations' data-driven nature.

👥 Team Culture & Values

Operations Values:

• High Agency & Ownership: A core value is the expectation that individuals take full responsibility for their work, drive initiatives forward proactively, and operate with a "builder mindset."

• Execution & Speed: Emphasis on "good ideas and fast execution." The culture prioritizes getting things done efficiently and effectively over lengthy deliberation.

• Impact-Driven: Focus on achieving "strong market validation and scalable traction." Decisions and efforts are geared towards measurable business outcomes and growth.

• Entrepreneurial Spirit: A culture that embraces innovation, risk-taking, and the challenge of building something new from the ground up.

• Collaboration & Transparency: While remote, the "elite team" and direct reporting structure suggest a culture of open communication and collaborative problem-solving, free from excessive bureaucracy.

Collaboration Style:

• Direct & Efficient: Given the "no corporate red tape" ethos, collaboration is likely direct, concise, and focused on problem-solving.

• Cross-functional Integration: Close collaboration with engineers, researchers, and commercial leaders is essential for successful 0-to-1 initiatives, requiring effective communication across different disciplines.

• Feedback-Oriented: The rapid iteration cycle implies a culture where feedback is regularly exchanged and acted upon, fostering continuous improvement.

• Remote-First: All interactions will be conducted through digital channels, requiring strong communication skills and proficiency with remote collaboration tools.

📝 Enhancement Note: The culture is defined by its entrepreneurial drive, focus on execution, and high degree of individual ownership. This is a key differentiator from traditional corporate environments and will appeal to individuals seeking significant impact and autonomy.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: The primary challenge is establishing a strong UI/UX and brand foundation for entirely new initiatives with potentially undefined market positioning.

• Rapid Iteration & Ambiguity: Operating in a fast-paced, 0-to-1 environment means constant change, ambiguity, and the need to iterate quickly based on limited data or evolving market conditions.

• Resource Constraints: While well-backed, early-stage ventures often operate with lean resources, requiring creative problem-solving and prioritization.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting requires proactive effort.

• Balancing Design Excellence with Speed: The need for rapid execution can sometimes conflict with the desire for extensive design exploration; finding the right balance is key.

Learning & Development Opportunities:

• Venture Building & Entrepreneurship: Gain invaluable experience in launching and scaling tech ventures from the ground up, learning directly from serial entrepreneurs.

• Product Strategy & GTM: Deepen understanding of product development lifecycles, market validation, and go-to-market strategies.

• Leadership & Ownership: Develop strong leadership skills through significant autonomy and responsibility for critical initiatives.

• Cross-Disciplinary Learning: Collaborate with world-class engineers and researchers, gaining insights into their domains.

• Equity Growth: The potential for significant financial growth through equity participation based on the success of new ventures.

📝 Enhancement Note: The challenges are inherent to the "0-to-1" and venture-building nature of the role. The growth opportunities are substantial, offering a unique path for career development beyond typical design roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a new SaaS product from concept to a fully designed, user-ready interface and brand identity." (Focus on your 0-to-1 experience, strategy, and execution steps.)

• "How would you approach building a brand identity for a disruptive SaaS product with limited initial market information?" (Assess your brand strategy, research, and adaptability.)

• "Imagine we are launching a new feature. How would you ensure rapid prototyping, user testing, and implementation within a tight deadline?" (Evaluate your speed, iteration skills, and collaboration with development.)

• "What does 'high agency' mean to you in a remote, fast-paced environment, and how have you demonstrated it in your past roles?" (Gauge your proactivity, ownership, and self-management.) Company & Culture Questions:

• "Why are you interested in working for a venture builder like EWOR and contributing to 0-to-1 initiatives?" (Assess your motivation and understanding of the company's mission.)

• "How do you ensure effective collaboration and communication with a remote, cross-functional team of engineers and researchers?" (Evaluate your remote collaboration skills and team dynamics understanding.)

• "Describe a time you had to make a difficult design decision with incomplete information. How did you proceed, and what was the outcome?" (Test your problem-solving, decision-making, and learning agility.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role and process, the solutions you designed, and the impact/results.

• Emphasize 0-to-1 Contributions: Highlight specific examples of building from scratch, taking ownership, and driving early-stage product development.

• Showcase Brand & UI/UX Synergy: Demonstrate how your brand strategy and UI/UX design work together to create a cohesive and compelling product experience.

• Quantify Impact: Be ready to discuss metrics and demonstrate ROI for your design contributions.

• Be Ready for Q&A: Anticipate questions about your design choices, trade-offs made, and how you would approach specific challenges relevant to EWOR's initiatives.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of design expertise, strategic thinking, entrepreneurial drive, and the ability to thrive in a fast-paced, remote, 0-to-1 environment. Your portfolio is your primary evidence.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided Teamtailor link.

• Curate Your Portfolio: Select 2-3 of your most impactful case studies that best demonstrate your UI/UX, brand design, and 0-to-1 initiative experience. Ensure they highlight your strategic thinking, process, and quantifiable results.

• Optimize Your Resume: Tailor your resume to emphasize your experience in SaaS, product development, brand building, and any roles where you exhibited "high agency" and "end-to-end ownership." Use keywords from the job description.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on clear storytelling, explaining your design process, and articulating the impact of your work. Be ready to discuss your approach to building new ventures.

• Research EWOR GmbH: Understand their venture-building model, the background of their founders, and their focus on launching cutting-edge initiatives. Prepare to articulate why you are a good fit for this entrepreneurial environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.