SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: United States (Remote)

Job Type: Full-Time

Category: Product Design & Brand Strategy

Date Posted: September 18, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the strategic direction and execution of UI/UX and Brand Design initiatives for cutting-edge SaaS products.

• Translate high-level business objectives into tangible design roadmaps, from concept and prototyping to production-ready assets.

• Architect scalable design systems and user experiences that support rapid growth and potential spin-off opportunities.

• Collaborate directly with founders and an elite team of engineers, researchers, and commercial leaders in a fast-paced, execution-focused environment.

• Take end-to-end ownership of design projects, ensuring alignment with strategic vision and market validation goals.

📝 Enhancement Note: This role is positioned as a critical "0-to-1" initiative builder within EWOR, indicating a focus on establishing new product lines or departments from inception. The emphasis on "maximum ownership" and "no corporate red tape" suggests a startup-like environment within a well-backed organization, requiring a high degree of autonomy and proactive problem-solving from the designer.

📈 Primary Responsibilities

• Lead the end-to-end UI/UX design process for new SaaS initiatives, from user research and wireframing to high-fidelity mockups and interactive prototypes.

• Develop and maintain a cohesive brand identity and design language that resonates with target audiences and supports market positioning.

• Create detailed execution roadmaps for design projects, ensuring timely delivery of assets that align with product milestones and strategic vision.

• Architect and implement scalable design systems, style guides, and component libraries to ensure consistency and efficiency across product iterations.

• Collaborate closely with product management, engineering, and marketing teams to define user needs, translate requirements into intuitive designs, and ensure seamless product launches.

• Conduct user testing and gather feedback to iterate on designs, optimize user flows, and enhance overall user satisfaction and product usability.

• Champion design best practices, staying abreast of industry trends in UI/UX, brand strategy, and SaaS product development.

• Contribute to the strategic planning of new initiatives by providing design insights and solutions that drive user adoption and market validation.

📝 Enhancement Note: The core responsibilities heavily emphasize "0-to-1" initiative leadership and strategic execution, which is a key differentiator from standard UI/UX roles. This implies the need for a designer who can not only execute but also contribute significantly to the foundational strategy and architecture of new product offerings.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating mastery in UI/UX and Brand Design principles is paramount. Equivalent experience and proven ability to deliver high-impact design solutions will be considered.

Experience: 5-10 years of professional experience in UI/UX design and Brand Design, with a significant focus on SaaS products and/or building new digital products from scratch. Demonstrated experience in leading design initiatives from conception to launch.

Required Skills:

• UI/UX Design Expertise: Proficient in user-centered design principles, wireframing, prototyping, user flows, information architecture, and usability testing.

• Brand Design Mastery: Strong understanding of brand strategy, visual identity development, style guides, and asset creation for digital platforms.

• SaaS Product Experience: Proven ability to design intuitive and scalable user interfaces for Software-as-a-Service applications.

• Prototyping Tools: Fluency in industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe XD, InVision).

• Strategic Planning & Execution: Ability to translate high-level vision into actionable design roadmaps and drive projects to completion.

• Builder Mindset: A proactive, hands-on approach with a strong drive for end-to-end ownership and problem-solving.

• English Communication: Excellent verbal and written communication skills for effective collaboration and stakeholder engagement.

Preferred Skills:

• Experience in 0-to-1 product development or startup environments.

• Familiarity with agile development methodologies.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience with design system management and implementation.

• Data analysis skills to inform design decisions based on user behavior and product metrics.

📝 Enhancement Note: The explicit mention of a "builder mindset" and "high-agency builder" points towards a candidate who is not just a designer but a proactive contributor to the product's foundational strategy and execution. This implies a preference for individuals who can operate with significant autonomy and initiative.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating end-to-end UI/UX and Brand Design ownership, ideally within the SaaS domain.

• Projects should highlight the ability to translate complex strategic objectives into user-centered design solutions.

• Include case studies that clearly articulate the problem, your design process, your specific contributions, and the measurable impact of your solutions (e.g., user adoption, conversion rates, brand perception).

• Demonstrate experience in architecting and implementing design systems or scalable UI components.

• Present a clear evolution from initial concepts or wireframes through to final, production-ready designs. Process Documentation:

• For each portfolio project, be prepared to detail your design process, including user research methodologies, ideation techniques, prototyping tools and workflows, and iterative refinement based on feedback.

• Provide examples of how you have documented design decisions, style guides, or component libraries to ensure consistency and facilitate handoff to development teams.

• Be ready to discuss your approach to collaborating with cross-functional teams (product managers, engineers, stakeholders) throughout the design lifecycle.

• Highlight instances where you have driven efficiency or scalability through your design processes or system implementations.

📝 Enhancement Note: Given the "0-to-1" nature of the role, the portfolio should strongly emphasize the ability to build foundational design elements and systems from scratch, rather than just iterating on existing products. Demonstrating strategic thinking and ownership of the entire design lifecycle will be critical.

💵 Compensation & Benefits

Salary Range: For a mid-senior level UI/UX & Brand Designer with 5-10 years of experience in a 100% remote, US-based role, a competitive annual salary range would typically fall between $110,000 and $160,000 USD. This estimate is based on industry benchmarks for specialized design roles in tech companies, considering the high demand for SaaS and remote talent. Factors such as specific skill set, portfolio strength, and location within the US (though remote, some companies adjust for cost of living) can influence the final offer.

Benefits:

• Competitive Compensation: A strong base salary reflecting the candidate's experience and the strategic importance of the role.

• Equity Upside: Significant potential for stock options or equity grants, aligning the designer's success with the company's growth and potential spin-off.

• 100% Remote Work: Flexibility to work from anywhere within Europe or the Americas, fostering work-life balance and global talent access.

• Direct Access to Founders: Opportunity to work closely with experienced serial entrepreneurs, providing unparalleled learning and mentorship.

• Ownership & Autonomy: The chance to build and shape new initiatives with minimal corporate overhead and maximum creative freedom.

• Health & Wellness: Standard benefits packages often include health, dental, and vision insurance, though specifics will vary.

• Professional Development: Potential for support in attending industry conferences, workshops, or obtaining certifications.

Working Hours: While the standard expectation for a full-time role is approximately 40 hours per week, EWOR's culture emphasizes results and execution over strict adherence to hours. The 100% remote nature allows for flexibility in structuring the workday, provided that collaboration with team members across different time zones (Europe and Americas) is effectively managed.

📝 Enhancement Note: The salary range is an estimation for a US-based remote role. EWOR GmbH is a German entity, but the job posting targets candidates in Europe or the Americas and specifies US locations. The compensation structure, particularly the "equity upside," is highlighted as a key component, reflecting the startup-like nature of this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: EWOR GmbH operates within the technology and venture-building sector, with a specific focus on launching and scaling cutting-edge SaaS initiatives. The company is backed by experienced serial entrepreneurs who have a track record of building successful tech ventures.

Company Size: While the exact size of EWOR GmbH isn't explicitly stated, the description implies a lean, high-growth, and performance-driven environment. The mention of "new department" and "launching cutting-edge new initiatives" suggests a dynamic, potentially expanding organization that values agility and rapid execution.

Founded: The company's backing by serial entrepreneurs like Paul Müller (Adjust) and Petter Made (SumUp) indicates a strong foundation rooted in successful startup scaling and exits. This leadership provides a wealth of experience and a proven methodology for building impactful technology ventures.

Team Structure:

• The design role reports directly to the "department founder," suggesting a flat hierarchy within this new initiative.

• Collaboration will be with an "elite team of engineers, researchers, and commercial leaders," indicating a multidisciplinary and highly skilled group.

• The culture is described as "high-growth," emphasizing speed, execution, and achieving market validation rather than lengthy approval processes. Methodology:

• 0-to-1 Execution: A core methodology focused on building new ventures or departments from the ground up, emphasizing rapid prototyping, iteration, and market validation.

• High-Ownership Culture: Individuals are empowered with significant autonomy and are expected to take end-to-end responsibility for their areas.

• Results-Oriented: Emphasis is placed on tangible outcomes, fast execution, and good ideas, rather than bureaucratic processes or excessive presentations.

• Data-Driven Iteration: While not explicitly stated for design, the overall context implies that decisions will be informed by market feedback and performance metrics.

Company Website: Ewor.com (Inferred from domain_derived, as company_url was null)

📝 Enhancement Note: The culture is explicitly defined as being driven by experienced entrepreneurs, prioritizing speed, ownership, and direct impact. This is a critical factor for candidates to understand, as it means less structure and more autonomy, demanding a proactive and self-starting attitude.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level, specifically as a foundational builder for new ventures. It's more than a typical UI/UX or Brand Designer position; it's a strategic role focused on establishing new product lines from "0-to-1." The designer will be instrumental in shaping the initial user experience and brand identity, which are critical for early market traction and future scalability.

Reporting Structure: The designer will report directly to the "department founder." This indicates a close working relationship with a key leader, offering direct mentorship and visibility. The structure is likely lean and agile, facilitating rapid decision-making and feedback loops.

Operations Impact: The impact of this role is profound. The UI/UX and Brand Designer will be directly responsible for the initial perception and usability of new SaaS initiatives. Their work will be crucial in achieving market validation, attracting early adopters, and laying the groundwork for potential spin-offs and institutional backing. Success in this role directly contributes to the company's ability to scale and achieve significant market milestones.

Growth Opportunities:

• Foundational Leadership: Opportunity to establish and lead the design function for new, high-potential ventures.

• Strategic Influence: Direct input into product strategy and business development from a design perspective.

• Entrepreneurial Experience: Gaining hands-on experience in building products and businesses from the ground up, under the guidance of successful serial entrepreneurs.

• Equity Upside: Significant potential for financial rewards through equity, tied to the success and growth of the new initiatives.

• Skill Expansion: Broadening expertise beyond pure design to encompass product strategy, system architecture, and market validation.

• Potential Spin-off Leadership: If a new department successfully spins off, there could be opportunities for leadership roles within that new entity.

📝 Enhancement Note: The "0-to-1" nature of this role implies significant growth potential not just in design skills but in entrepreneurial acumen and strategic product development. The emphasis on building from scratch offers a unique opportunity for career advancement beyond traditional design roles.

🌐 Work Environment

Office Type: This is a 100% remote position. The "office" is wherever the designer is based within Europe or the Americas. This arrangement prioritizes flexibility and autonomy.

Office Location(s): While the company is EWOR GmbH (likely German-based), the role is open to candidates in Europe or the Americas. The provided location data also lists Cambridge, Massachusetts, USA, suggesting a potential focus or hub for operations in the US, though the role remains fully remote globally within these regions.

Workspace Context:

• Digital Collaboration: The primary mode of interaction will be through digital collaboration tools (e.g., Slack, Zoom, project management software).

• Asynchronous Communication: Given the potential for candidates to be in different time zones across Europe and the Americas, proficiency in asynchronous communication and documentation is crucial.

• High-Autonomy Setting: The work environment is designed for individuals who thrive with minimal direct supervision and can manage their own time and tasks effectively.

• Access to Tools: While not explicitly stated, it's expected that the company will provide access to necessary design software and collaboration platforms.

Work Schedule: The role is full-time, implying approximately 40 hours per week. However, the culture emphasizes execution and results over strict clock-watching. This allows for flexibility in scheduling work hours, as long as deadlines are met and collaboration with team members across different time zones is managed effectively.

📝 Enhancement Note: The remote nature and the broad geographical allowance (Europe/Americas) mean that candidates must be comfortable with asynchronous communication and proactive self-management. The emphasis on execution over hours suggests a performance-driven culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, design skills, and alignment with the "builder mindset."

• Portfolio Deep Dive: A session focused on thoroughly reviewing the candidate's portfolio, discussing specific projects, design processes, and problem-solving approaches. Be prepared to articulate your role and impact on each project.

• Founder/Department Head Interview: A conversation with the department founder to assess strategic thinking, ownership mentality, communication skills, and cultural fit within a high-growth, entrepreneurial environment. This may involve discussing hypothetical scenarios or strategic challenges.

• Team Collaboration Exercise (Potential): Depending on the role's final stage, there might be an exercise involving collaboration with potential team members (engineers, researchers) to evaluate teamwork and communication dynamics.

• Final Offer & Onboarding: Discussion of compensation, equity, and next steps.

Portfolio Review Tips:

• Highlight 0-to-1 Projects: Prioritize projects where you were instrumental in building something new or defining its initial design and brand.

• Emphasize Ownership & Impact: Clearly articulate the challenges you faced, the decisions you made, and the measurable outcomes of your design work. Use data and metrics where possible.

• Showcase Process & Strategy: Don't just show final designs; explain your thought process, user research, and strategic considerations that led to those designs.

• Demonstrate Brand Cohesion: If showcasing brand work, ensure it's presented alongside UI/UX to show how the brand identity informs the user experience.

• Be Concise and Clear: Present your best work effectively, ensuring that your contributions are easily identifiable. Prepare to walk through your portfolio verbally.

Challenge Preparation:

• Strategic Design Thinking: Be ready to discuss how you would approach designing a new SaaS product or feature from scratch, considering user needs, business goals, and technical constraints.

• Brand Strategy Formulation: Prepare to discuss how you would develop a brand identity for a new venture in a competitive market.

• Problem-Solving Scenarios: Anticipate questions about how you would handle complex design challenges, manage conflicting feedback, or navigate ambiguity in a fast-paced environment.

• Communication & Collaboration: Practice articulating your ideas clearly and concisely, and be prepared to discuss how you would collaborate with diverse teams.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's "builder mindset" and ability to take "extreme end-to-end ownership." The portfolio review will be critical, focusing on demonstrated initiative and strategic contribution to new product development.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design & Prototyping: Figma (highly probable due to industry trend and collaborative nature), Sketch, Adobe XD. Proficiency in at least one is essential.

• Brand Design & Asset Creation: Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides), potentially Miro or Mural for whiteboarding.

• Project Management: Tools like Jira, Asana, Trello, or Monday.com may be used for task tracking and roadmap management, depending on the team's preference.

Analytics & Reporting:

• While not the primary focus of this role, familiarity with product analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) can be beneficial for understanding user behavior and informing design decisions.

• Experience with data visualization tools or dashboarding platforms (e.g., Tableau, Looker Studio) might be advantageous for presenting design impact. CRM & Automation:

• Not directly relevant to the designer's core responsibilities, but an understanding of how CRM systems (like Salesforce) and marketing automation platforms integrate with user interfaces and brand messaging could be a plus.

📝 Enhancement Note: The emphasis is on design and prototyping tools. While familiarity with analytics can be helpful, the core requirement is proficiency in tools that enable the creation and iteration of UI/UX and brand assets. Figma is a strong assumption given its prevalence in modern SaaS design workflows.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking full responsibility for outcomes and driving initiatives to completion without constant oversight.

• Execution & Speed: Prioritizing rapid iteration, fast implementation, and achieving market validation quickly over lengthy planning or approval cycles.

• Builder Mentality: A proactive, hands-on approach to creating and problem-solving, with a passion for building things from the ground up.

• Collaboration & Elite Talent: Working effectively within a high-caliber, multidisciplinary team, valuing direct communication and shared expertise.

• Impact & Results: Focusing on tangible achievements and market impact, rather than just activity or process.

Collaboration Style:

• Direct & Transparent: Communication is expected to be clear, concise, and direct, facilitated by tools like Slack and Zoom.

• Cross-Functional Integration: Close collaboration with engineers, researchers, and commercial leaders is essential for translating vision into reality.

• Feedback-Driven: Openness to feedback and iterative refinement based on input from team members and market validation.

• Agile & Adaptable: The ability to pivot and adapt quickly to new information or changing priorities in a fast-paced environment.

📝 Enhancement Note: The cultural values strongly reflect a startup ethos, emphasizing autonomy, speed, and a results-driven approach. Candidates should be prepared for an environment where initiative and proactive contribution are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing a strong UI/UX foundation and brand identity for entirely new initiatives with limited existing frameworks.

• Rapid Iteration Cycles: Adapting to a fast-paced environment that requires quick design decisions and frequent iterations based on feedback.

• Navigating Ambiguity: Operating in a "0-to-1" context where strategic direction may evolve, requiring flexibility and the ability to make informed decisions with incomplete information.

• Balancing Autonomy and Collaboration: Effectively managing a high degree of personal ownership while ensuring seamless collaboration with a globally distributed, elite team.

• Defining Scalability: Designing systems and experiences that are not only functional and appealing but also scalable for future growth and potential spin-offs.

Learning & Development Opportunities:

• Entrepreneurial Skill Development: Gaining invaluable experience in product strategy, business building, and venture creation under the guidance of seasoned entrepreneurs.

• Advanced Design System Architecture: Deepening expertise in creating and managing robust design systems for complex SaaS products.

• Cross-Functional Acumen: Expanding understanding of engineering, research, and commercial strategies through close collaboration.

• Leadership Potential: Opportunities to shape and potentially lead design efforts for new ventures, including potential spin-offs.

• Industry Exposure: Direct engagement with cutting-edge domains within SaaS and technology, staying at the forefront of innovation.

📝 Enhancement Note: The challenges are inherent to a "0-to-1" environment, requiring resilience and a proactive approach. The growth opportunities are significant, offering a unique path for designers to develop entrepreneurial and strategic leadership skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a new SaaS product concept from initial idea to a fully designed user experience and brand identity." (Focus on your 0-to-1 approach, research, strategy, and execution.)

• "How would you approach building a scalable design system for a new department with ambitious growth targets?" (Highlight your system architecture thinking, componentization, and documentation strategies.)

• "Imagine we have a new initiative in [specific SaaS area]. How would you begin to define its core user experience and brand positioning?" (Demonstrate your strategic thinking, user empathy, and market awareness.) Company & Culture Questions:

• "What does 'maximum ownership' mean to you, and how have you demonstrated it in your previous roles?" (Connect to your builder mindset and end-to-end responsibility.)

• "How do you handle ambiguity and rapid change in a fast-paced, entrepreneurial environment?" (Showcase your adaptability and problem-solving skills.)

• "How do you collaborate with engineers and product managers to ensure design vision is realized effectively?" (Emphasize your communication and cross-functional teamwork.) Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the problem, your strategic approach, your design process, your specific contributions, and the impactful outcome.

• Quantify Impact: Whenever possible, use metrics (e.g., conversion rate improvements, user engagement increases, brand recognition metrics) to demonstrate the success of your designs.

• Showcase Process: Clearly articulate your design thinking, including user research, wireframing, prototyping, and iterative testing.

• Highlight System Thinking: If applicable, demonstrate how your designs contribute to or are part of a larger design system, emphasizing scalability and consistency.

• Be Prepared for "Why": For every design decision, be ready to explain the rationale behind it, linking it back to user needs and business objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating a proactive, strategic, and execution-oriented mindset, aligning with EWOR's emphasis on "0-to-1" building and high ownership.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the EWOR GmbH Recruitee portal.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 key projects that best exemplify your experience in SaaS UI/UX and Brand Design, with a strong emphasis on your ability to build from scratch and take end-to-end ownership.

• Resume Optimization: Ensure your resume clearly communicates your years of experience, specific skills in UI/UX and Brand Design, experience with SaaS products, and any relevant "0-to-1" or startup experience. Use keywords like "SaaS," "UI/UX," "Brand Design," "0-to-1," "Prototyping," and "Builder Mindset."

• Prepare Your Narrative: Be ready to articulate your design process, strategic thinking, and the impact of your work, especially for projects where you demonstrated significant ownership. Practice presenting your portfolio concisely.

• Research EWOR: Familiarize yourself with EWOR GmbH, its founders (Paul Müller, Petter Made), and their previous ventures to understand the entrepreneurial ethos and high-growth environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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