SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Leeds, England, United Kingdom (Remote)

Job Type: FULL_TIME

Category: Product Design & Brand Operations

Date Posted: 2026-09-25

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote (Europe or Americas preferred)

🚀 Role Summary

• Drive the end-to-end design lifecycle for cutting-edge SaaS initiatives, from conceptualization to production.

• Translate high-level strategic vision into tangible execution roadmaps and user-centric product designs.

• Architect scalable and intuitive UI/UX solutions that support rapid growth and potential spin-offs.

• Champion brand identity and visual storytelling across all digital touchpoints for new ventures.

• Collaborate directly with founders and a world-class team to build category-defining products.

📝 Enhancement Note: This role is specifically for a "0-to-1" initiative, indicating a focus on new product development and market validation within a startup environment. The emphasis is on rapid execution and ownership, typical of early-stage ventures backed by experienced entrepreneurs.

📈 Primary Responsibilities

• Lead the design strategy and execution for new SaaS products, ensuring alignment with business objectives and user needs.

• Develop wireframes, prototypes, user flows, and high-fidelity mockups for web and mobile applications.

• Create and maintain a cohesive brand identity, including logos, style guides, and visual assets for new ventures.

• Conduct user research, usability testing, and gather feedback to iterate on designs and improve user experience.

• Collaborate with product managers, engineers, and stakeholders to define product requirements and deliver exceptional design solutions.

• Drive the visual design language and user interface standards across all digital platforms.

• Contribute to the architectural decisions for scalable and maintainable design systems.

• Support the development of go-to-market strategies through compelling visual communication and brand storytelling.

📝 Enhancement Note: The "Tasks" section highlights leading "core 0-to-1 initiatives" and translating "high-level strategic vision into concrete execution roadmaps," suggesting a significant strategic contribution beyond typical design tasks. This implies a need for strong product sense and business acumen.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of UI/UX principles and brand design is essential. A background in Design, Human-Computer Interaction, Graphic Design, or a related field is advantageous.

Experience:

• 5-10 years of professional experience in UI/UX design and brand design, with a significant focus on SaaS products.

• Proven track record of successfully launching and iterating on digital products from concept to launch.

• Experience working in fast-paced, startup environments or on "0-to-1" initiatives is highly desirable. Required Skills:

• SaaS UI/UX Design: Expertise in designing intuitive and engaging user interfaces for software-as-a-service platforms.

• Brand Design & Identity: Ability to develop and implement strong brand guidelines, logos, and visual assets.

• Prototyping & Wireframing: Proficiency with tools for creating interactive prototypes and detailed wireframes (e.g., Figma, Sketch, Adobe XD).

• User Research & Testing: Experience conducting user interviews, usability studies, and synthesizing feedback into design improvements.

• Strategic Vision Translation: Ability to understand and translate high-level business goals into actionable design roadmaps and execution plans.

• Communication Skills: Excellent verbal and written English communication skills for effective collaboration and presentation.

• Builder Mindset: A proactive, hands-on approach with a strong desire for end-to-end ownership and problem-solving.

Preferred Skills:

• Experience with design systems and their implementation.

• Familiarity with front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience in agile development methodologies.

• Familiarity with data visualization and dashboard design for SaaS products.

• Experience with marketing collateral design and digital advertising creative.

📝 Enhancement Note: The "Requirements" explicitly mention a "high-agency builder mindset" and "extreme end-to-end ownership," indicating that candidates who are proactive, self-starters, and comfortable taking initiative will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• SaaS Product Case Studies: Showcase 2-3 detailed case studies of SaaS products you've designed, highlighting your role in the entire design process from discovery to launch.

• UI/UX Design Examples: Demonstrate your ability to create clean, intuitive, and user-friendly interfaces for complex applications, including user flows, wireframes, and high-fidelity mockups.

• Brand Identity Projects: Include examples of brand development, logo design, and style guide creation, illustrating your approach to building a cohesive visual identity.

• Prototyping & Interaction Design: Provide links to interactive prototypes or video demonstrations showcasing your interaction design skills and the user experience of your designs.

• Process Documentation: Clearly articulate your design process within each case study, emphasizing how you gathered requirements, conducted research, iterated on designs, and collaborated with cross-functional teams.

Process Documentation:

• User-Centric Design Methodology: Document your approach to understanding user needs, conducting research, and translating insights into design solutions.

• Agile Design Workflow: Illustrate how you integrate design into agile development sprints, including collaboration with engineering teams for rapid implementation.

• Brand Guideline Development: Showcase your process for creating comprehensive brand guidelines that ensure consistency across all touchpoints.

• Metrics & Impact Reporting: Where possible, demonstrate how your designs have positively impacted key metrics such as user engagement, conversion rates, or task completion times.

📝 Enhancement Note: Given the "0-to-1" nature of the role, the portfolio should emphasize the ability to define and execute design strategies from scratch, rather than just optimizing existing products. Demonstrating an understanding of market validation through design is crucial.

💵 Compensation & Benefits

Salary Range: Based on the "Competitive compensation & upside" offering and the mid-senior experience level (5-10 years) for a remote UI/UX & Brand Designer in Europe/Americas, a typical range would be €60,000 - €90,000 per annum, with potential for higher compensation based on exceptional experience and performance. This range reflects industry standards for specialized design roles in the SaaS sector with significant ownership potential.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and market rates.

• Equity Upside: Significant potential for equity in the new ventures, aligning personal success with company growth.

• Maximum Ownership: Autonomy to architect systems and drive strategy without corporate bureaucracy.

• High-Growth Environment: Focus on rapid execution, market validation, and scalable traction, offering a dynamic and impactful work experience.

• World-Class Team: Opportunity to collaborate directly with experienced serial entrepreneurs and a top-tier team.

• Remote Work Flexibility: 100% remote position, allowing for work from anywhere within Europe or the Americas.

Working Hours: While the role is full-time, the emphasis on a "high-growth environment" and "fast execution" suggests a need for flexibility and dedication, potentially beyond a strict 40-hour week during critical project phases. However, the remote nature allows for adaptable scheduling.

📝 Enhancement Note: The "What We Offer" section explicitly lists "Competitive compensation & upside" and "Maximum ownership" as key benefits. The salary range is estimated based on the experience level, remote nature, and industry (SaaS).

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Software-as-a-Service (SaaS), Entrepreneurship, Venture Building. EWOR GmbH is positioned as a venture builder or incubator, focusing on launching and scaling new technology initiatives.

Company Size: The description implies a lean, agile, and rapidly growing new department within EWOR GmbH. While the parent company's size isn't specified, the focus is on building a small, elite team for a specific initiative.

Founded: EWOR GmbH is backed by serial entrepreneurs Paul Müller (Adjust founder) and Petter Made (SumUp founder), indicating a foundation built on successful startup exits and deep entrepreneurial experience. This heritage suggests a culture of innovation, speed, and ambition.

Team Structure:

• Department Founder: Direct reporting line to the founder of the new department.

• Elite Team: Collaboration with a select group of world-class engineers, researchers, and commercial leaders.

• Cross-functional Collaboration: Close working relationships with product managers, engineers, and potentially other design specialists to drive initiatives from conception to execution.

Methodology:

• 0-to-1 Execution: Focus on building new initiatives from the ground up, emphasizing rapid prototyping, market validation, and achieving product-market fit.

• Lean & Agile Operations: Minimal red tape, fast execution, and a focus on good ideas and speed over lengthy approval processes.

• Data-Driven Decision Making: While not explicitly stated, the involvement of experienced entrepreneurs suggests a strong reliance on data to inform strategy and product development.

Company Website: https://eworgmbh.teamtailor.com (Careers Page), EWOR.com (Implied domain for company operations)

📝 Enhancement Note: The company's backing by successful serial entrepreneurs (Adjust, SumUp) is a significant cultural indicator, suggesting a fast-paced, high-ownership, and results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor with significant ownership and strategic influence. It's a "0-to-1" initiative, meaning the designer will be instrumental in defining the product and brand from its inception. This offers a unique opportunity for rapid career advancement if the venture is successful, potentially leading to a leadership role in the spun-off entity.

Reporting Structure: You will report directly to the founder of the new department. This close proximity to leadership facilitates direct impact and learning.

Operations Impact: The impact is direct and substantial. As the UI/UX and Brand Designer, you will be responsible for shaping the user experience and visual identity of new SaaS products, directly influencing user acquisition, engagement, and overall market perception. Success in this role can lead to significant contributions to the company's valuation and potential spin-off.

Growth Opportunities:

• Venture Leadership: Potential to grow into a Design Lead or Head of Product Design role if the initiative successfully spins off into its own company.

• Entrepreneurial Skill Development: Gaining hands-on experience in building and scaling a tech venture from the ground up, acquiring skills in product strategy, market validation, and cross-functional leadership.

• Specialization: Deepening expertise in SaaS UI/UX and brand strategy within cutting-edge domains.

• Network Expansion: Building strong relationships with experienced entrepreneurs and a high-caliber team.

📝 Enhancement Note: The "0-to-1" nature of the role and the potential for spin-offs indicate a high-growth trajectory. The emphasis on "maximum ownership" means career growth is tied directly to the success and speed of execution.

🌐 Work Environment

Office Type: 100% Remote. This role offers the flexibility to work from anywhere within Europe or the Americas.

Office Location(s): While the job is remote, the requirement to be based in Europe or the Americas suggests a focus on time zone alignment for effective collaboration. Specific office locations are not applicable due to the remote nature.

Workspace Context:

• Collaborative Digital Environment: Expect to work extensively with digital collaboration tools (e.g., Slack, Zoom, Miro, Figma) for real-time communication and co-creation.

• Tools & Technology: Access to modern design software and project management tools will be provided to facilitate efficient workflow.

• Team Interaction: Regular virtual team meetings, design critiques, and brainstorming sessions to foster a connected and productive remote team environment.

Work Schedule: Full-time, with an expectation of dedication and flexibility to meet project deadlines and achieve rapid growth milestones. The remote setup allows for potential adaptation of working hours to suit personal productivity peaks, provided collaboration needs are met.

📝 Enhancement Note: The remote nature is a key feature, with a geographical preference for Europe or the Americas to facilitate collaboration. The emphasis on "fast execution" implies a need for a proactive and self-disciplined approach to managing one's work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and the company's "0-to-1" initiative focus.

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, focusing on your design process, strategic thinking, and impact on previous projects, particularly in SaaS. Be prepared to discuss your role in "building from 0-to-1."

• Skills & Strategy Assessment: Interviews with the department founder and potentially other team members to evaluate your UI/UX and brand design expertise, problem-solving abilities, and understanding of SaaS product development. Expect questions about how you translate strategic vision into design execution.

• Cultural Fit & Ownership Discussion: Evaluation of your "high-agency builder mindset," end-to-end ownership capabilities, and comfort with ambiguity and rapid iteration.

• Final Round: Potentially a discussion about your vision for the product's design and brand, and how you would approach the initial stages of development.

Portfolio Review Tips:

• Highlight 0-to-1 Experience: Clearly showcase projects where you were involved from the initial concept phase, demonstrating your ability to define and build.

• Emphasize Process & Rationale: For each case study, explain why you made certain design decisions, linking them back to user needs, business goals, or strategic objectives.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, faster task completion).

• Showcase Brand Building: If you have brand identity examples, present them cohesively and explain how they support the product's overall strategy.

• Tailor to SaaS: Ensure your portfolio prominently features your experience with SaaS products and your understanding of their unique design challenges.

Challenge Preparation:

• Design Challenge: Be prepared for a practical design challenge that simulates a real-world problem you might encounter in this role, such as designing a key feature for a new SaaS product or outlining a brand identity strategy.

• Strategic Thinking: Practice articulating how design decisions support broader business objectives and contribute to market validation.

• Collaboration Scenarios: Think about how you would collaborate with engineers and product managers in a fast-paced, remote environment.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to operate independently and "build from 0-to-1." Your portfolio and interview responses must demonstrate proactivity, strategic thinking, and a proven track record of taking ownership.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, given industry trends and collaborative nature), Sketch, Adobe XD. Proficiency in at least one is essential.

• Collaboration: Slack, Zoom, Miro, Google Workspace (Docs, Sheets, Slides).

• Project Management: Jira, Asana, Trello, or similar tools for task tracking and workflow management.

Analytics & Reporting:

• User Analytics: Google Analytics, Mixpanel, Amplitude (understanding how to interpret data to inform design is key).

• Heatmapping/Session Recording: Hotjar, FullStory (for user behavior analysis).

CRM & Automation:

• While not directly the designer's responsibility, familiarity with common CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools can provide context for user journeys and business processes.

📝 Enhancement Note: While the prompt specifies UI/UX and Brand Design, a strong understanding of analytics tools is crucial for a data-informed design approach in a SaaS context, especially for a "0-to-1" initiative focused on market validation.

👥 Team Culture & Values

Operations Values:

• Ownership & Agency: Taking extreme end-to-end ownership of initiatives and acting with a high degree of autonomy.

• Speed & Execution: Prioritizing fast, effective execution and rapid iteration over perfection or lengthy deliberation.

• Innovation & Builder Mindset: A drive to create new things, solve complex problems, and build category-defining ventures.

• Collaboration & Transparency: Working effectively with a world-class team, communicating clearly, and sharing insights openly.

• Impact-Driven: Focusing on achieving strong market validation and scalable traction as the primary measure of success.

Collaboration Style:

• Direct & Efficient: Expect clear, concise communication, often asynchronous due to the remote nature, but with a focus on quick decision-making.

• Cross-Functional Partnership: Close collaboration with engineering and product leadership, treating them as integral partners in the design and development process.

• Feedback-Oriented: A culture that embraces constructive feedback to drive continuous improvement in both product and process.

📝 Enhancement Note: The company culture is heavily influenced by its founders and the "0-to-1" nature of its projects. It's a high-performance environment that rewards initiative, speed, and demonstrable impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity and Fast Paced Environment: Building from scratch means dealing with evolving requirements and a need for rapid adaptation.

• Defining a New Market/Product: Establishing a strong product-market fit and brand identity for a completely new venture.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote setting across different time zones.

• Balancing Design Quality with Speed: Ensuring high-quality design output while adhering to aggressive timelines for market validation.

Learning & Development Opportunities:

• Entrepreneurial Experience: Direct involvement in building a company from the ground up, offering invaluable experience in venture creation.

• Strategic Design Leadership: Developing skills in product strategy, market analysis, and driving business outcomes through design.

• Mentorship from Founders: Learning directly from serial entrepreneurs with proven track records of building successful companies.

• Cutting-Edge Domains: Working on initiatives in innovative fields like advanced SaaS solutions.

📝 Enhancement Note: The primary challenge is the inherent uncertainty and rapid pace of building a new venture. Growth opportunities are directly tied to successfully navigating these challenges and contributing to the venture's success.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a design initiative from 0-to-1. What were the biggest challenges, and how did you overcome them?" (Focus on your process, decision-making, and ownership.)

• "How would you approach translating a high-level strategic vision for a new SaaS product into a concrete design roadmap?" (Demonstrate your ability to bridge strategy and execution.)

• "Imagine we're building a new SaaS tool for [specific industry]. What would be your first steps in understanding user needs and defining the core UI/UX?" (Showcase your research and discovery methodologies.)

• "How do you ensure brand consistency and a strong visual identity are established and maintained from the very beginning of a new product?" (Highlight your brand strategy and guideline development process.) Company & Culture Questions:

• "What excites you about EWOR GmbH's approach to building new ventures?" (Show understanding of their "0-to-1" model and founder backing.)

• "How do you handle ambiguity and changing priorities in a fast-paced startup environment?" (Prepare examples of your adaptability and resilience.)

• "Describe your ideal remote work setup and how you ensure productivity and collaboration." (Align with the company's remote-first culture.)

• "What does 'maximum ownership' mean to you in a professional context?" (Demonstrate your proactive, high-agency mindset.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio walkthrough with a clear story for each case study: the problem, your approach, your solutions, and the impact.

• Focus on Rationale: For every design decision you present, be ready to explain the "why" – linking it to user needs, business goals, or strategic objectives.

• Showcase Process Tools: Briefly mention the tools and methodologies you used (e.g., Figma for prototyping, Miro for brainstorming, user interviews for research).

• Quantify Success: If you have metrics (even estimates), present them to demonstrate the tangible impact of your work.

• Prepare for Q&A: Anticipate questions about your contributions, challenges faced, and alternative solutions you considered.

📝 Enhancement Note: Interviews will heavily focus on your ability to operate autonomously, your strategic thinking as a designer, and your experience in building products from scratch. Be prepared to defend your design choices with business and user rationale.

📌 Application Steps

To apply for this operations position:

• Submit your application through the EWOR GmbH careers portal linked above.

• Portfolio Customization: Ensure your portfolio prominently features SaaS UI/UX and brand design case studies, with a specific emphasis on any "0-to-1" or new product development experience. Clearly articulate your design process and impact for each project.

• Resume Optimization: Tailor your resume to highlight keywords such as "SaaS," "UI/UX Design," "Brand Design," "Product Strategy," "Prototyping," "0-to-1 Initiatives," "Remote Collaboration," and "High-Agency." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design philosophy, strategic thinking, and how you translate vision into execution. Prepare specific examples for behavioral questions related to ownership, speed, and collaboration.

• Company Research: Understand EWOR GmbH's model of venture building and the backgrounds of its founders. Be ready to discuss why this specific opportunity and its "0-to-1" nature appeal to you.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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